Hello and ... Welcome to Brand Innovators Mobile & Millennials in Los Angeles! “Know your customer” may be the most important mantra in business today. Perhaps the only thing more important, however, than knowing your customer is knowing your next generation of customers. For Fortune 500 and other leading brands that means knowing and understanding Millennials --- the future of your business is in their hands.
Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
Millennials --- generally defined as consumers born after 1982 --- are the fastest growing generation on earth, and they will soon be the most influential. Retail industry analysts predict that over the next five years Millennials will have more purchasing power than any other generation. At the same time, they are still forming their own opinions and preferences about different brands, making it even more important for brand marketers to build relationships and engage with these young consumers while the door is still open. Finally, Millennials are the first generation of “digital natives,” consuming virtually all of their media on digital devices. Brand Innovators Mobile & Millennials will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories and discuss the challenges and opportunities inherent in marketing to Millennials. The goal is to provide you with the knowledge and information that you need to know to ensure your brand’s long-term success. Thank you to all of our speakers, sponsors, attendees who have contributed to make today’s program such a success. We invite you to participate in the discussion, and to share your thoughts and ideas with your fellow brand marketers in the Brand Innovators community, both during and after our event. Extra special thanks to our friends at Spotify for hosting Brand Innovators Mobile & Millennials. Enjoy the day and we look forward to seeing you, again, at our next Brand Innovators Summit! Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.
Brand Innovators Team Brandon Gutman Co-Founder
Ted Rubin
Acting Chief Marketing Officer
David Teicher
Chief Content Officer
Ryo Mochido
Event and Marketing Manager
Maria Sekar
Program Director
Marc Sternberg Co-Founder
Jared Hopfer
Chief Revenue Officer
Alexander Kanish
Business Development Manager
Martina Suess
Program Director
Parker Johnson
Marketing Coordinator
Elizabeth Scott
Social Media Manager
What’s Inside LETTER FROM THE FOUNDERS ........................................ 3 VIP SPEAKERS ................................................................. 6 AGENDA ............................................................................. 14 SPEAKERS ........................................................................ 22 ADVISORY BOARD ........................................................... 34 STRATEGIC ADVISORS .................................................... 42 SPONSORS ...................................................................... 44
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Keynote
NORTY COHEN CEO AND FOUNDER, MOOSYLVANIA @nortycohen
In 2003 Norty Cohen founded Moosylvania with the goal of creating value for clients while hosting a dynamic environment that embraces new media and innovation every day. Norty got his start as a creative, then moved to the account side and, eventually, agency ownership. Since launching Moosylvania he hasn’t stopped learning, adapting and pioneering the way. Norty has led numerous breakthrough studies, including several on the behavior of Millennials, summaries of which can be found on his blog at Moosylvania.com.
ERICK DICKENS
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN @ErickDickens
Erick Dickens made the transition into brand marketing after serving as a US Army Captain and pilot during wartime operations. As a brand marketer, Erick managed household brands such as Post Cereals, Renuzit, Soft Scrub, and Right Guard at Kraft Foods and Henkel. In 2010, Erick was selected to lead LifeLock’s rebranding and product development effort and helped lead the company through a successful IPO in October 2012. Erick holds an MBA from the University of Arizona and is currently the Vice President of Marketing for King’s Hawaiian. He resides in Huntington Beach, CA with his wife and two children.
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Keynote
ERIN DWYER SENIOR VICE PRESIDENT, GLOBAL ECOMMERCE, SOCIAL & DIGITAL MARKETING, HAVEN BEAUTY Erin Dwyer is currently SVP of Global Ecommerce and Social for Haven Beauty, the manufacturer and distributor of Kardashian Beauty products. Erin is a social and digital veteran with over 10 years of her career dedicated to evolving entertainment, CPG and technology companies into the digital era. Erin brings deep passion and strong experience in both technology and strategy, which has lead her career to focus in building integrated digital and social marketing campaigns across agencies and brands. As a strong proponent for always evolving and embracing change she has successfully found her home in the world of digital and social media. Erin and her team currently manage all ecommerce, digital marketing, CRM, mobile and social marketing for the Kardashian Beauty line.
THORYN STEPHENS CHIEF DIGITAL OFFICER, AMERICAN APPAREL
Thoryn Stephens is the Chief Digital Officer at American Apparel. He is a prominent business and web analytics professional with expertise in complex data problem solving, data architecture, consumer insights, testing/personalization/ recommendations and systems development. With fifteen years of management experience, Thoryn is responsible for growth and strategic development within companies such as American Apparel, Fox Networks (Fox Broadcasting, FX Networks and Fox Sports) and Beachbody (P90X). His documented skill in analyzing user behavior data produces actionable results across a wide variety of platforms and applications.
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The Industry’s most trusted name in music is your brand’s direct access to the most influential music artists, the biggest tours and avid music fans. WHY BON JOVI BOLTED
Rocker cites neglect after 32 years on Mercury — “or whatever they’re called this week”
FALL MUSIC PREVIEW 2015
Everything’s Working For
September 5, 2015 | billboard.com
The Weeknd “The pop-star life is a new challenge”
58 can’t-miss superstars (Adele, 1D), must-hear albums (Ellie Goulding, Disclosure) and game-changing data nerds Plus: Will streaming make the 4th quarter obsolete?
For information on brand partnerships, contact: Julian Holguin | 212.493.4115 | julian.holguin@billboard.com Bill Corvalan | 323.525.2038 | bill.corvalan@billboard.com
Keynote
BARNEY WATERS CHIEF MARKETING OFFICER, K-SWISS GLOBAL BRANDS As the CMO of K-Swiss Global Brands, Waters oversees all aspects of product and marketing for the company’s portfolio of six brands, including K-Swiss, Palladium, Supra, KR3W, OTZ Shoes and PLDM Shoes. Waters’ most recent focus has been to bring the 50 year old K-Swiss brand back to prominence. Prior to his current role, Mr. Waters was the Vice President of Marketing for Palladium, overseeing the brand’s global re-launch and all aspects of brand communication. Prior to Palladium Mr. Waters was Vice President of Marketing for PUMA North America during the brands explosive growth period. Mr. Waters is originally from London, England and started his marketing career in the software business at Lotus Development, creators of Lotus 1-2-3 and Lotus Notes. After 4 years in Lotus’ UK office Mr. Waters transferred to the company’s US headquarters in Boston, and was a key member of the Lotus team during their acquisition by IBM, remaining at Lotus for a total of 11 years as Director of Marketing. Mr. Waters has been in marketing for over 20 years, and in the footwear industry for 13 years.
JON ROBERTS SENIOR VICE PRESIDENT OF DATA SCIENCES, ABOUT.COM Dr. Jon Roberts has a PhD in theoretical high-energy physics with ten years of research experience in high-energy particle physics and ultrahigh energy cosmic rays. He now works as the Senior Vice President of Data Sciences for About.com, the largest online premium publisher of expert content. At About. com, Dr. Roberts leads a team of researchers deriving insights from more than 19 years of Internet data across thousands of topics. As a Marie Curie research fellow at Warsaw University, Dr. Roberts studied how dark matter might appear at the Large Hadron Collider at CERN. After Poland, Dr. Roberts spent five years as a researcher at New York University, where he made predictions for solar system cosmic rays, currently being tested by NASA’s AMS detector on the International Space Station. He also worked on the Pierre Auger telescope in Argentina, tracking the detected ultrahigh energy cosmic rays back to their origins outside our galaxy.
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SCALE
90M MONTHLY UNIQUES
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About.com helps users answer questions, solve problems, learn something new and find inspiration About.com helps users answer questions, solve problems, learn something new and find inspiration
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#7 Food Site
#8 Money Site
#3 Home Site
#6 Health Site
#5 Travel Site
#4 Tech Site
With 9.5M users monthly
With 9M users monthly
With 12M users monthly
Over 20M users monthly
Over 8.6M users monthly
With 8.6M users monthly
Keynote
GARY FRENKEL SENIOR VICE PRESIDENT, DIGITAL PRODUCTS & TECHNOLOGY, TAKEPART, THE DIGITAL DIVISION OF PARTICIPANT MEDIA Gary Frenkel is the Senior Vice President of Digital Products and Technology at TakePart, the digital division of Participant In addition to building immersive content experiences across feature films, television programs, and digital content, Gary and his team created the patent-pending TakePart Action Platform (TAP), which allows any digital publisher to programmatically match socially relevant content to a curated collection of meaningful actions, and allows users to promote and keep track of their impact. TAP powers 1 million actions each month in support of more than 140 leading NGOs. Prior to TakePart, Gary held executive roles at Fox Interactive Media, College Sports Television (acquired by CBS in 2005), and the San Francisco Giants.Media.
DAVE SCOTT CMO, LIVEFYRE With over 15 years of marketing experience, Dave Scott has served as a top-tier marketing executive for Fortune 500 companies and billion dollar organizations. Throughout his career, Dave has managed half a billion marketing dollars, and generated over 30 million marketing leads. Dave is currently the Chief Marketing Officer of Livefyre – the leader in Social Depth Platforms. Previously, Dave served as CMO of Gigya and the CMO of Foresee, Inc which was acquired by Answers Corp in February of 2014. Prior to joining Foresee, Dave served as CEO of Marketfish, a VC backed startup in the SaaS data and lead generation space. Prior to Marketfish, he was Vice President of Global Marketing and Strategy at Intermec, Inc. (NYSE:IN), where he was responsible for all global marketing strategy.Dave is also the author of The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI published by AMACOM. His new book, The Essentials of Small Business marketing will come out in 2014. Dave sits on the boards of Direct Marketing Association, Goodwill and Powerful Schools and is a member of Rotary International. In 2007, he was named to the Puget Sound Business Journal’s “40 Under 40″ award.
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WHAT MOTIVATES THE WORLD'S CONSUMERS? GET THE FULL BRAND PASSION REPORT: LUXURY BRAND RETAILERS AT NETBASE.COM.
ENTERPRISE-SCALE SOCIAL MEDIA ANALYSIS
Agenda THURSDAY, SEPTEMBER 10 SPOTIFY, LOS ANGELES
7:30 am
BREAKFAST
8:45am
WELCOME Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators David Teicher, Editor and Chief Content Officer, Brand Innovators Opening remarks: Michael Jackel, Vice President, West, Spotify
9:00 am
MARKETING TO MILLENNIALS: THE X FACTOR Courting and marketing to Millennials, or consumers born after 1982, is not only important, but crucial to your brand’s long-term success. Millennials are the fastest growing generation on the planet and they will soon be the most influential. Over the next five years, retail industry analysts predict that these young consumers will have more purchasing power than any other generation. At the same time, they are still forming their opinions about different brands and determining brand loyalty and preferences. Finally, Millennials represent the first generation of digital “natives” or individuals who have grown up on the Internet and mobile devices. Understanding how and when and on what platform to reach these consumers has become a science in and of itself. It is essential that brands leverage all of the digital tools available them — including digital video advertising, mobile, social media, and content marketing — to build relationships with Gen Y and Gen X. Take a deep dive into all of the challenges and opportunities inherent in marketing to your next generation of consumers. Moderator: Chip Russo, Senior Vice President Media Solutions, ZEFR Erin Dwyer, Senior Vice President, Global eCommerce, Social & Digital Marketing, Haven Beauty Erik Lautier, Executive Vice President & Chief Digital Officer, bebe Mario Moreno, Global Social Media Manager, Forever 21
9:35 am
KEYNOTE -- THE TWO MAJOR ISSUES FACING MARKETING TODAY Erin Dwyer, Senior Vice President, Global eCommerce, Social & Digital Marketing, Haven Beauty
10:05 am FIRESIDE CHAT — THE POWER OF CONTEXTUAL RELEVANCE AND THE INTENT-DRIVEN MILLENNIAL Natalie Klinkhammer, Vice President of Sales, West, About.com Jon Roberts, Vice President, Data Sciences, About.com
CONTINUED ON PAGE 16 14
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are you ready for the spotlight? 2015 Rising Star Awards Outbrain is shining a spotlight on emerging leaders in digital content. Nominated by their peers, these individuals are transforming brand storytelling through content. Discover how dozens of nominees are doing it and submit your own Rising Stars for the 2015 awards.
Visit: Outbrain.com/RisingStars
Agenda 10:25 am
ENTERTAINMENT AND CONTENT 2015: MILLENNIALS AND GEN Z Marketers have barely begun to figure out millennials, a generation so nuanced their media and consumer habits differ from each other, as much as they do from that of previous generations, but already, a new demographic has begun to emerge that will prove just as challenging: Gen Z. Key to engaging this new group of consumers is content. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. This panel will explore what we’ve learned about Millennials and Gen Z so far, through the lens of the entertainment and content: Movies, Video, Music, Gaming and more. Moderator: Michael Jackel, Vice President, West, Spotify Gustavo Leone, Global Content Strategy & Activation, Core Brands, Mattel, Inc. Kay Madati, Executive Vice President & Chief Digital Officer, BET Networks Gillian Sheldon, Senior Vice President, Marketing, Participant Media
11:00 am NETWORKING BREAK 11:20 am
KEYNOTE – THE URBAN LEGEND OF SOCIAL MEDIA MARKETING As social marketing evolves into a mandatory effort for brands, the social landscape is constantly shifting. Exponential growth has pushed the ‘feed frenzy’ louder than ever while social powerhouses are aggressively moving to monetize their platforms. With never-ending algorithm changes that diminish organic reach by the day, brands are forced into a paid media corner just to engage the community they have spent the past decade building. As marketers are quickly discovering, there are serious flaws in current social marketing strategies: we are experiencing the death of earned media and it’s time for brands to rethink how they build engaged communities. In this session, attendees will learn how to socialize their owned properties, apps and events by creating their own, highly engaging social experiences. Early adopter success stories, technologies, and best practices for these new strategies will be covered in the session. Dave Scott, Chief Marketing Officer, Livefyre
11:40 am KEYNOTE — MAKING A BIG IMPACT WITH A SMALL BUDGET Learn how King’s Hawaiian has leveraged digital and entertainment to reach millennials and extend the reach of a traditional TV campaign. Erick Dickens, Vice President, Marketing, King’s Hawaiian
12:00 pm KEYNOTE — NATIVE ADVERTISING: IS IT REALLY MORE EFFECTIVE?
Despite tremendous growth in native advertising, brands are not yet producing video creative with the mobile platform in mind. That’s why Opera Mediaworks set out to solve the problem of video ads that don’t work for consumers with the Native Video Fund – a program devoted to answering the digital advertising CONTINUED ON PAGE 18
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YOU’RE ONLY OFF BY 90% Your brand’s fans drive 90% of the conversation around your brand on YouTube, and you don’t see it. At ZEFR, we do. With access to more data than any other YouTube partner, only ZEFR provides the whole picture for your brand, delivering deeper insights, better targeting & smarter media.
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Agenda industry’s need for a mobile-first approach to video creative. Join us as we share native video best practices and reveal the findings of an industry-first comScore study to measure and evaluate the effectiveness of mobile-first creative for native video environments. Mike Owen, EVP North American Sales, Opera MediaWorks
12:20 pm NETBASE EXCLUSIVE: INSIDERS VIEW ON 2016 REPUBLICAN PRIMARY DEBATE, SEPTEMBER 16 We will handicap the debate, using the NetBase LIVE Pulse(TM) dashboard, monitoring the social chatter about the candidates. Pernille Bruun-Jensen, Chief Marketing Officer, NetBase
12:40 pm LUNCH 1:40 pm KEYNOTE Thoryn Stephens, Chief Digital Officer, American Apparel
2:05 pm
HOW MILLENNIALS SHOP: EXPLORING NEW HABITS IN MOBILE, COMMERCE & RETAIL
Nearly 80 percent of millennials own a smartphone, yet 63 percent of them don’t have a credit card. The first mobile generation is upending everything we know about shopper behavior, as they use their devices to shop smarter, faster and cheaper. This session will explore trends related to how millennials shop, including mobile wallets, mobile advertising options and how innovative retailers are changing the paradigm by embracing them in creative ways throughout the ecosystem where they spend no less than half of their time online. Moderator: Dave Scott, Chief Marketing Officer, Livefyre Hamilton Brown, Sr. Brand Director and Managing Director, Taco Bell Foundation, Taco Bell Ashley Girard, Sr. Director, Global Marketing & eCommerce, K-Swiss Global Brands Brenden Schaefer, Marketing Director, Emerging Brands – Izze & O.N.E., PepsiCo Sasha Siddartha, Co-Founder & Chief Technology Officer, Thrive Market
2:40 pm
KEYNOTE — OPTIMIZING LEAD GENERATION FOR A MOBILE AUDIENCE TakePart is a digital news and lifestyle magazine and social action platform for the conscious consumer, with a user base that is approximately 40 percent millennial and 60 percent mobile. One of TakePart’s objectives is to build a passionate, addressable audience connected to social issues. To that end, TakePart’s product and technology teams are constantly iterating on their products to simplify user registration and sign-up forms. In the past two years, the site has been able to double its addressable audience. Learn how Gary Frenkel and his team leveraged data analysis, rapid prototyping, and user testing to improve TakePart’s user acquisition rates. Gary Frenkel, Senior Vice President, Digital Products & Technology, TakePart, the digital division of Participant Media CONTINUED ON PAGE 20
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Agenda 3:05 pm 3:25 pm
NETWORKING BREAK KEYNOTE – WAKING UP A SLEEPING GIANT
K-Swiss was founded in 1966 by two Swiss brothers who moved to California to start their own footwear brand, making the first all-leather tennis shoe, the K-Swiss Classic. During it’s heyday, K-was selling millions of pairs of their signature white Classics. In recent years the company experienced a steady decline, finally being acquired in 2013 by Eland, a giant privately-held Korean company. Under new management, K-Swiss has been working hard to bring the brand back to prominence. In this session Barney Waters, the company’s CMO, shows you the strategies and tactics they’re employing to awaken this sleeping giant. Barney Waters, Chief Marketing Officer, K-Swiss Global Brands
3:50 pm
KEYNOTE — 2015 MILLENNIAL BRAND RANKING REPORT
4:10 pm
SUCCESS STORY --- A NEW PERSPECTIVE ON DATA TARGETING TO REACH MILLENNIALS ON DIGITAL
Join us for the debut of our latest research on the Millennial generation. Building on two years of surveys and panels with this important influencer target, the 2015 Millennial Brand Ranking Report demonstrates which brands are connecting with Millennials and which ones aren’t, no matter how much they spend on advertising. Norty Cohen, CEO and Founder, Moosylvania
Trevor Hamilton, Chief Revenue Officer, Boxfish
4:25 pm
TAPPING INTO MOBILE: HOW AND WHY MARKETERS SHOULD PRIORITIZE ‘EXPERIENCE’
The “on demand” generation opts out of everything except their mobile devices, where marketers must earn the attention of audiences by using the unique properties of mobile technology and data to create more highly focused and engaging experiences. Exploring the intersection of data and commerce, this session will delve into the myriad ways marketers can create richer, more personalized and meaningful mobile experiences that engage the consumer and ultimately impact the bottom line. Christopher Hand, Assistant Manager, Honda & Acura Social Marketing, American Honda Motor Co., Inc. Beth Reilly, Head of Global Consumer Engagement, Motorola
5:00 pm KEYNOTE --- THE FUTURE OF MUSIC: A MANIFESTO FOR EXECUTIVES, CREATIVES AND ARTISTS
For much of recent history, the music industry has been infamous for its inability to adapt to digital technology. This said, certain companies within the industry, like Apple and Spotify, have proven they are able to adopt new ideas and succeed, demonstrating how valuable innovation is in any creative industry. What’ next for the music industry and how can it stay out in front of constantly evolving new technologies and changing consumer behavior? Brian Solis, digital marketing analyst, speaker, and author of seven books, including the upcoming X: The Experience When Business Meets Design
5:30 pm 20
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Letting You in on the Conversation
Find TV and Movie Audiences at Scale. Boxfish is a data analytics platform that enables media companies to target unseen audiences on digital media. Leveraging data science, our platform has delivered 1:1 TV and Movie audiences at scale for sophisticated marketers like NBC, ABC, FOX, Yahoo and Sony. The Problem Traditional media audiences are becoming harder to find
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Speakers HAMILTON BROWN
SENIOR BRAND DIRECTOR & MANAGING DIRECTOR, TACO BELL FOUNDATION, TACO BELL Hamilton Brown is a passionate business leader and an award winning brand builder with over a decade of experience in creating avid fans of experiential brands. He has led large, global and small businesses, consumer inspired product and commercial initiatives, and managed large multifunctional/multiagency and global teams that have led to sales, volume, and profit growth. Throughout his career, Hamilton has demonstrated an entrepreneurial and independent thinking mindset that has enabled him to build expertise in business transformations/ turnarounds and establishing base and premium business segments.
ASHLEY GIRARD SR. DIRECTOR GLOBAL MARKETING, K-SWISS GLOBAL BRANDS
Ashley Girard is Senior Director of Global Marketing at K-Swiss Global Brands. With more than 8 years experience, she’s a highly successful traditional and online marketing and communications professional. Ashley has a strong focus on creating engaging content and customer experiences to increase brand relevance, customer traffic (digital and foot traffic) and increased market share penetration. She’s passionate about strengthening interpersonal relationships between brands and consumers through social and digital communication touch points via third party sites (social networks, influencer outreach, digital media campaigns) and company-owned properties (.com sites, applications, CRM campaigns, ecommerce and retail). 22
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DUCHOWNY HEATHER
Director of Marketing, BCBGeneration At BCBG Max Azria Group, Heather oversees Brand Marketing, Advertising and Creative Services for the portfolio’s young contemporary, millennial-focused brand, BCBGeneration. Prior to joining BCBG, Heather worked in print and digital media for companies such as NYLON Magazine and WhoWhatWear.com, where she worked closely with advertising partners to develop and execute high-impact integrated marketing campaigns, with a focus on native content and events. Prior to that she oversaw marketing and public relations strategy for brands and personalities at firms such as Starworks Group, Siren Public Relations and PR Consulting. Heather is an alumnus of New York University and holds a B.S. in Communications with a concentration in Mass Media.
CHERYL GRESHAM
DIRECTOR, MEDIA, TACO BELL Cheryl Gresham is the Director of Media for Taco Bell Corp. Since joining the team in March 2011, Cheryl has played a crucial role in the brand’s relevance by encouraging increased focus on digital media, moving the company from a small player to a digital media leader. Cheryl has also grown overall national media efforts to a multichannel strategy including audio, Hispanic and cinema. With experience across a variety of industries, including retail, auto, consumer electronics and QSR, Cheryl leads media strategy for best-selling Doritos Locos Tacos and the much anticipated Taco Bell Breakfast Menu. Cheryl is the proud mom of twin girls and a University of Washington alumnus. www.Brand-Innovators.com
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Speakers BRANDON GUTMAN
CO-FOUNDER, BRAND INNOVATORS @BrandonGutman As Co-Founder of the Brand Innovators, Brandon Gutman is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to more effectively engage consumers and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has been featured in Fast Company and on Forbes’ CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.
CHRISTOPHER HAND
ASSISTANT MANAGER, HONDA & ACURA SOCIAL MARKETING, AMERICAN HONDA MOTOR CO., INC. @ChrisRobertHand Chris Hand is currently assistant manager for the Honda and Acura social media team working on social strategy, campaign development, influencer strategy, and numerous social media pages across many different social platforms including Facebook, Twitter, YouTube, Instagram, Pinterest, Tumblr, Vine, G+, and LinkedIn. Prior to joining the American Honda team, Chris was on the agency side at RPA for 7 years as an account manager on traditional, digital and social advertising including Super Bowl campaigns and automotive vehicle launch campaigns. Chris is currently attending the USC Marshall School of Business to earn his MBA. 26
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TREVOR HAMILTON CRO, BOXFISH
Trevor Hamilton is a skilled ad-tech solutions executive and is widely recognized as a leader in the US digital advertising industry. Leveraging 18 total years of experience in digital, he is proficient at building sales organizations designed to deliver revenue in line with company goals. Trevor is currently CRO at Boxfish, a TV data and analytics platform company that delivers TV audiences for brands across social and digital platforms, at scale. Trevor’s professional background includes management roles at Amobee, a mobile advertising technology company owed by SingTel and Velti, a global, mobile technology company. Trevor resides in Harding Township, NJ with his family.
MICHAEL JACKEL VICE PRESIDENT, WEST, SPOTIFY
In his role at Spotify Michael Jackel oversees the advertising business on the west coast including developing the overall strategy, building the team, and working closely with clients and partners. Michael started his nearly 20 year media sales career in New York at Katz Radio where he represented hundreds of radio stations in over 150 radio markets. He then moved to Los Angeles where he managed advertising sales for some of the top radio properties in the industry; KOST 103.5, KBIG 104.3 and 102.7 KIIS FM: the home of “Wango Tango” and “On Air With Ryan Seacrest.” Michael’s affinity for creating groundbreaking sponsorship opportunities and passion for digital media helped make KIIS FM the number one billing radio station in the country in 2009. www.Brand-Innovators.com
The Global Location Marketplace Built on foundational accuracy, xAd is the only company able to harness the power of location at scale, enabling nearly 1 million global advertisers to reach 300 million people in 300 billion unique mobile moments each month. To find out more, visit us at www.xAd.com
Speakers NATALIE KLINKHAMMER
VICE PRESIDENT SALES, WEST COAST, ABOUT.COM Natalie Klinkhammer is Vice President of Sales, West Coast for About.com, assuming the role in February of 2014. Prior to About. com, Natalie developed cutting edge content programs with leading Women’s Lifestyle brands in the very early content marketing and social media days. Natalie has more than 25 years experience in media, working with top publishers like CNet, Yahoo! and Federated Media to develop, distribute and socially amplify branded content for their brands. Natalie received a B.A. in Communications from the University of California, Santa Barbara. She lives in San Francisco with her three young children.
GUSTAVO A. LEONE
GLOBAL CONTENT STRATEGY & ACTIVATION, CORE BRANDS, MATTEL Gustavo A. Leone is part of the Global Content Strategy & Activation team where he is responsible for defining programming strategies across multi-platforms including YouTube for BARBIE, HOT WHEELS, MONSTER HIGH, and EVER AFTER HIGH brands.
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ERIK LAUTIER
EXECUTIVE VICE PRESIDENT & CHIEF DIGITAL OFFICER, BEBE Erik Lautier is a retail executive with 15 years’ experience growing everything from startups to iconic brands in the fashion and beauty industries. His expertise in ecommerce and digital strategy has led to leadership roles at privately-held, VC-funded, PE-owned, and publicly traded pure-plays and multichannel retailers in all stages of development, whether thriving, re-branding, in turnaround or hypergrowth. Erik has spent the last two years in Los Angeles as EVP and Chief Digital Officer at bebe after many years in NYC managing the online channels for brands such as Lacoste and Edun. A former professional opera singer and actor, Erik spent several years on stage and screen before starting a web development company serving the arts and entertainment industry.
KAY MADATI
EXECUTIVE VICE PRESIDENT & CHIEF DIGITAL OFFICER, BET NETWORKS Kay Madati is Executive Vice President & Chief Digital Officer at BET Networks, the leading provider of entertainment for the AfricanAmerican audience and consumers of Black culture globally. He leads the teams responsible for all aspects of digital, social and mobile strategy and oversees operations, content creation, technology, and product development across the suite of BET Network’s digital platforms. Prior to joining BET Networks, Madati was the Head of Entertainment & Media at Facebook, Inc., charged with the growth and monetization of Facebook’s Entertainment & Media business, and ultimately responsible for positioning Facebook as a critical and foundational element of the digital and marketing matrix for all entertainment content publishers and distributors. www.Brand-Innovators.com
MO OSY LVA NI A PR ESE NTS
THE 2015 MILLENNIAL STUDY RANKING REPORT Over the last three years, we've surveyed more than 3,500 Millennial consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.
FOR MORE INFORMATION, CONTACT:
NORTY COHEN, FOUNDER/CEO MOOSYLVANIA
314-644-7901 • NORTY@MOOSYLVANIA.COM
Speakers MARIO MORENO GLOBAL SOCIAL MEDIA MANAGER, FOREVER 21
Mario Moreno is a strategic marketer and influencer who drives value and results across social media channels in his current role as the Global Social Media Manager for Forever 21. He has demonstrated significant growth for the brand by doubling the annual fan count of F21’s social following, increased revenue significantly across all platforms and launched a global vs. localized strategy for the brand to support international markets. With a deep understanding of millennials and branding, mixed with a curated and well-developed creative eye, Mario has been able to create strategies that work and accomplish a variety of objectives. In addition, Mario also teaches part-time at the Fashion Institute of Design & Merchandising in Los Angeles, as the Social Media for Business Marketing Professor.
BETH REILLY
HEAD OF GLOBAL CONSUMER ENGAGEMENT, MOTOROLA Beth Reilly is the Head of Global Consumer Engagement at Motorola. Prior to joining Motorola, she was the Senior Director of Digital and Social Marketing for the Americas at Barilla Group, where she led a team of professionals at Barilla in four key regions to develop best in class digital strategies, programs and partnerships. Prior to joining Barilla, Beth was responsible for all Global Digital Strategy for Mondelēz International. In this role, she was responsible for developing the global strategy for brands like Oreo, Trident and Cadbury Dairy Milk, as well as securing global relationships with key partners and agencies. 30
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MIKE OWEN
EVP, NORTH AMERICAN SALES, OPERA MEDIAWORKS @mikeowennyc Mike Owen is Executive Vice President, North American Sales, for Opera Mediaworks where he oversees the company’s North America sales teams and helps top brand marketers and agencies ideate and execute the highest quality mobile advertising campaigns in the world. Prior to assuming his current post last year, Mike was Chief Revenue Officer at AdColony, which was acquired by Opera Mediaworks in August 2014. Mike helped drive the company to growth of 100% in terms of manpower and consistent revenue increases that saw AdColony earn a place in the Inc. 500 Fastest Growing Private Companies in America.
CHIP RUSSO
SENIOR VICE PRESIDENT MEDIA SOLUTIONS, ZEFR
Chip Russo is currently SVP Media Solutions at ZEFR, the software and media leader connecting Brands & Fans on YouTube. Chip launched the ZEFR Media Solutions team, Advertising sales, Ad Operations and Sales Marketing divisions; tasked with developing direct ad sales and channel partners while expanding ZEFR’s relationships with global agencies and brands. Russo served previously as Senior Vice President, at Collective. He most recently led the creative technology division of Collective called Ensemble. Prior to Ensemble, Russo was SVP of Video working in coordination with a talented team to establish Collective Video as a network leader in the digital video marketplace through quality content and innovative cross-media products.
Speakers BRENDEN SCHAEFER
MARKETING DIRECTOR, EMERGING BRANDS – IZZE & O.N.E., PEPSICO Brenden is passionate about helping people live healthier lives and bringing innovative products into the world that help them do it. As the Marketing Director for Emerging Brands at PepsiCo, he’s led the Naked Juice, IZZE and O.N.E. Coconut Water brand teams during periods of double-digit growth, and identified a range of strategies and tactics at the intersection of retail and digital to build the brands’ equity with a wider audience while also driving sales. Brenden joined PepsiCo in 2007 in the Corporate Strategy group, working in the U.S. and China to develop growth and innovation strategies. He started his career at L.E.K. Consulting, a boutique advisory firm, serving clients in the consumer products, retail and private equity industries on a range of strategic and M&A issues.
SASHA SIDDARTHA
Co-Founder & Chief Technology Officer, Thrive Market Sasha Siddhartha is the Co-founder and CTO of Thrive Market. With 12 years of experience driving growth and business results in both established and emerging technology companies, Sasha is a flexible problem solver capable of developing business strategy, partnering with other C-Level executives, while also taking responsibility for the design and implementation of robust, scalable, and cost-efficient technology solutions to support the business goals of the company. He has a proven track record of delivering high quality technology solutions across desktop, web, and mobile.
GILLIAN SHELDON SENIOR VICE PRESIDENT, MARKETING, PARTICIPANT MEDIA
Gillian Sheldon is the SVP of Marketing at Participant Media, focusing on the digital division TakePart. One of the forces behind the game changing TMZ.com and subsequent TMZ TV, Gillian helped to create, manage and execute the operation of the highly successful entertainment brand. With a diverse background in digital media, TV, programming, marketing and public relations, Gillian brings years of experience and a wealth of contacts to the entertainment landscape. Following TMZ, Gillian oversaw several digital properties for Telepictures Productions. Most recently, Gillian served as the Supervising Producer, Digital at Sony Pictures Entertainment for The Queen Latifah Show.
MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS @MarcSternberg1
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and nonprofit organizations, including Make-A-Wish Foundation of Los Angeles and the AntiDefamation League/LA. www.Brand-Innovators.com
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Speaker DAVID TEICHER
EDITOR AND CHIEF CONTENT OFFICER, BRAND INNOVATORS @aerocles David Teicher is Chief Content Officer at Brand Innovators, managinging content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@ cker, which he continued to manage.
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Advisory Board MADHUR AGGARWAL
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
DOUGLAS BUSK GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCACOLA COMPANY
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B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
CHRIS CHESEBRO
CHARLIE COLE
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
CEO, THE LINE
ERICK DICKENS
JORGE FONTANEZ
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
MARC FONZETTI
NICOLE FRALEY
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
AVP DIGITAL MARKETING, VICTORIA’S SECRET
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Advisory Board IAN GOMAR
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MAYUR GUPTA
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLYCLARK
KIRK HEINLEIN
SCOTT HUDLER
DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
JASON JOHN
ADAM KMIEC
CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
JOHN KOLLER
VICTOR LEE
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VP DIGITAL BRAND MARKETING, HASBRO
JAKE LESTAN
PJ LEWIS
HEAD OF BRAND PARTNERSHIPS & NEW PRODUCT COMMUNICATIONS, DISCOVER
SENIOR DIRECTOR, GLOBAL BRAND MARKETING & DESIGN, MATTEL
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DRIV E MORE RE V ENUE WITH
OUR COMPLE TE MARKE TING SOLUTION
BUILT TO PERFORM www.SteelHouse.com
Advisory Board TRESSIE LIEBERMAN SENIOR DIRECTOR & SOCIAL MARKETING, TACO BELL
VP STRATEGIC MARKETING, COLUMBIA RECORDS
MICHAEL MA
PAUL MARCUM
SVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA
HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
MERYL TRUFFELMAN MACUNE VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTﾃ右 LAUDER
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ELLIOT LUM
ANDREW MARKOWITZ
DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
ASHWIN NATHAN
MASON NELDER
MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
MARC PATRICK
DEB RADCLIFF
SENIOR BRAND DIRECTOR, NIKE EAST
SENIOR VP MARKETING, WEST MARINE
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Advisory Board BETH REILLY
UMANG SHAH
BETH REILLY, HEAD OF GLOBAL CONSUMER ENGAGEMENT, MOTOROLA
GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
JOHN STARKWEATHER
CHAD STUBBS
EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T
JON SUAREZDAVIS VICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
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SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
CHRIS THORNE
GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA
www.Brand-Innovators.com
Strategic Advisors NORTY COHEN CEO AND FOUNDER, MOOSYLVANIA @NortyCohen
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis
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Marquee Sponsor
Spotify for Brands connects brands with Spotify’s 55-million plus free user base through quality audio, video and display ad products and high-touch custom solutions. Our platform offerings are 100% viewable and 100% share of voice, with zero wasted impressions. Available in 58 markets globally, Spotify reaches a highly engaged audience on desktop, mobile, tablet, home entertainment systems and more. The average cross-platform Spotify user spends 148 minutes listening throughout their day, while working, studying, driving, exercising, relaxing at home and more. This increasingly mobile audience is twice as likely to have a strong emotional connection to brands (Source: comScore Music Impact Study, 2014).
Title Sponsors
About.com is the largest source of expert content on the Internet that helps millions of users answer questions, solve problems, learn something new or find inspiration. @aboutdotcom
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AdColony provides the highest quality mobile video advertising experience in the world. Our expertise in development & innovation fueled by consumer insights delivers superior results for publishers & advertisers. Launched in 2011, AdColony is a leading mobile video advertising and monetization platform that plays crystal-clear HD video at lightning speed and drives deep engagement with content. AdColony’s proprietary Instant-Play™ video ad technology serves video ads instantly on the most popular apps in the world across Apple’s iOS and Google’s Android platforms. AdColony’s reach, targeting and optimization tools and services provide advertisers with a superior way to engage mobile audiences at scale. @Adcolony
Title Sponsors
Amobee is the company defining digital marketing with an innovative technology platform and solutions for advertisers, agencies, publishers and operators on a global scale. The Amobee platform enables its customers to run data-driven, targeted, cross-channel digital marketing campaigns with unparalleled ROI. Amobee is a division of SingTel’s Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee operates across North America, South America, Europe, Asia, and Australia. @amobee
Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and billions of available impressions are distilled across all screens. @dstillery
Dynamic Signal redefines how companies communicate with the world. Our proven Employee Advocacy platform lets employees receive and post company-approved content to their social networks, transforming them into experts, advocates and contributors. Founded in 2010, Dynamic Signal helps hundreds of organizations of all sizes including IBM, Salesforce, GameStop, Domo, SurveyMonkey and Bloomberg. @dynamicsignal
Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/ WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. Livefyre also acquired social storytelling platform Storify in September 2013 and Social Application Provider Realtidbits in November 2013. @Livefyre www.Brand-Innovators.com
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Title Sponsors
Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability the interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania
As the world’s leading content marketing and syndication platform, NewsCred provides brands and publishers with access to fullylicensed articles, images and video from over 2,500 world-class sources. NewsCred empowers brands and publishers to drive new revenue by delivering the content their audiences want and share. Combining powerful curation technology and an experienced editorial team, NewsCred builds custom content solutions to global clients, including niche editorial sections, thought leadership portals, email marketing and social media campaigns. @Newscred
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NetBase is the award-winning social analytics platform that global companies use to analyze and engage with consumers in real-time to build your business. NetBase won CGT’s Best in Class: Consumer Goods Technology award this year. Our platform processes billions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation leaders. NetBase is a trusted partner to AMC Networks, American Airlines, Arby’s, Beam, Coca-Cola, Kenneth Cole, McCann Erickson, Ogilvy, Walmart and YUM!. Our customers report 34% cost reduction to capture social media insights, 20% time reduction to manage PR and significant boost in productivity for many business functions. Please contact us to learn more and to schedule a custom demo: www.netbase.com or email info@netbase.com. @Netbase
Opera Mediaworks is the first mobile ad platform built for brands, delivering breakthrough marketing at scale. Our technology powers the biggest publishers in the world, enabling marketers to convey the highest quality ad experiences to more people in more places when it matters most. Our exclusive Instant-Play™ HD video technology and award-winning rich media touch, engage and create deep interaction with consumers in the most popular mobile apps and sites around the globe. We work with over 90% of the AdAge Top 100 advertisers and 18 of the top 25 global publishers. A fully-owned subsidiary of Opera Software, Opera Mediaworks is headquartered in San Mateo, California, with offices worldwide. To learn more, visit www. operamediaworks.com.
Title Sponsors
Outbrain, helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia. @Outbrain
Pixability is an ad buying and video marketing platform for YouTube. Many of the world’s top brands and agencies depend on Pixability’s award-winning programmatic media technology for effective YouTube campaigns with complete transparency and reporting accuracy. Pixability enables media professionals to plan smarter placements, run faster campaigns, and see better results. Pixability is headquartered in Boston with presences in New York, San Francisco, Chicago, and London. @Pixability.
SteelHouse™ is a performance-driven marketing technology company bringing innovative advertising solutions to brands and agencies. With one platform to control audience, creative, and channel, marketers can run superior direct response retention and acquisition campaigns based on realtime behavior, and serve custom, dynamic HTML ads to unlimited audience segments. SteelHouse reaches hundreds of millions of consumers a month, across hundreds of the world’s largest brands with its award-winning retargeting and creative technologies. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle, and the Rubicon Project.
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal www.Brand-Innovators.com
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Title Sponsors
Twitter is an online social network and a microblogging service that enables users to send and read “tweets,” which are messages limited to 140 characters. Registered users of Twitter are able to read and post tweets via the web, SMS or mobile applications. Created in March 2006, Twitter is a global real-time communications platform with 400 million monthly visitors to twitter.com and more than 200 million monthly active users around the world. It receives a billion tweets every 2.5 days on every conceivable topic. World leaders, major athletes, star performers, news organizations and entertainment outlets are among the millions of active Twitter accounts through which users can truly get the pulse of the planet. @twitter
Wayin is a social intelligence and visualization company that makes tools to analyze and integrate social content into sales, service, and marketing efforts. Wayin gives brands control over their social data to create real-time experiences for consumers that foster trust and drive action. Started by Scott McNealy, the former Sun Microsystems co-founder and CEO, Wayin is led by key Sun Microsystems alumni, as well as top digital and media industry veterans. Wayin is based in Denver with offices in New York, San Francisco, Los Angeles, Atlanta, Japan, Argentina, Brazil and Hong Kong. www.wayin.com, @Wayin
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Verve is the pioneering leader in locationbased mobile advertising. Our customers are national brand advertisers who want to engage consumers on their mobile devices with location-aware, data-driven and highly targeted marketing. We also serve premium publishers across the nation, delivering the platforms and services they need to power and monetize their mobile properties. The Verve “location intelligent” technology platform and the proprietary data it generates are revolutionizing mobile media and advertising. It enables consumer and content brands to reach their desired audiences on the go, out and about, and closer to the buying decision than ever before. Verve has been leading the way in locationbased mobile advertising since 2005 and has offices in New York City, Washington D.C., Chicago, Los Angeles, San Francisco, Atlanta, Dallas, Detroit, and San Diego. @vervemobile
xAd helps brands harness the power of accurate location data to produce measurable results from mobile advertising. Through awardwinning location technology that is precise, measurable and scalable, xAd’s platform pinpoints target audiences by neighborhood, across the country and around the globe at pivotal moments during the consumers’ path-to-purchase. xAd’s platform drives results powered by search-enhanced targeting, ultimately yielding unparalleled performance. Founded in 2009, xAd is headquartered in New York City and has several offices both across the U.S. and internationally. xAd serves more than 1.5 million national and local advertisers, while managing more than 30 billion location-verified ad requests per month. @xadinc
Title Sponsor
ZEFR is the leading technology company that empowers brands to discover and target their most important influencers and topics in video. With more data than any other YouTube partner, ZEFR’s BrandID platform provides a view into culture and the tools to turn insights into more impactful media for brands. As the technology company of choice for nearly every Hollywood movie studio and music label, ZEFR manages over 275 million videos online and tracks over 31 billion video views a month. ZEFR is a top ranked ComScore video property. The company is headquartered in Venice Beach, California with offices in New York, Boston and Chicago. @ZEFRinc
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Premier Sponsors
Billboard is the world’s most influential music brand, built on the most complete and well-respected database of charts across all music genres. TheBillboard charts define success in music. From the iconic Billboard magazine to Billboard.com which is the ultimate consumer-facing destination for millions of passionate music fans, to the industry’s most elite conference series and influencer events including the Power 100 and Women in Music – the Billboard brand has unmatched authority among fans, artists and the industry alike.
Where groups and sponsors connect. Pear’s engagement platform, Pearup.com, connects brands and local businesses to target consumers through sponsorships for authentic and meaningful relationships. Since 2009, we make grassroots sponsorship easy, scalable and economical. Pear is a win-win experience between sponsors and affinity groups. Brands leverage sponsorships for digital engagements such as fan acquisition, video and content distribution, user-generated content, and consumer insights initiatives. The sponsored benefits from the sponsorship support, and the sponsor gets exposure while building customer engagement and loyalty. Pear brings this process online, and makes it easier than ever before. Real relationships. Real results. Learn more at advertising. pearup.com. @Pear_says 50
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Boxfish is a data and analytics platform company that delivers TV and Movie audiences for brands across Twitter and YouTube, at scale. Leveraging data science and a methodology that is totally unique, Boxfish enables brands to reach “hidden audiences” by seeing through social conversations, to an audience that is multi-screen and multi-platform. Boxfish targets the entirety of the social conversation around TV shows, movies, events, celebrities etc... with little-to-no reliance on standard variables such as show title, cast, #tag or @ handle. The end result enables our customers to identify and target larger biddable audiences who are more likely to engage at a lower overall cost. enables our customers to identify and target larger biddable audiences who are more likely to engage at a lower overall cost.
Headquartered in Los Angeles, PK4 Media is a cross-platform technology company. The company delivers and optimizes highly targeted digital advertising across desktop, mobile and tablet devices through its proprietary Demand-Side Platform (DSP), self-service programmatic interface, and customized managed services. Named one of America’s Most Promising Companies by Forbes, it offers high-impact media capabilities through direct-to-publisher relationships and advanced planning. Founded in 2009, PK4 Media’s clients are advertisers and include companies such as Amazon, Amgen, AT&T, Ford, NBCUniversal, Procter & Gamble and others. @PK4Media www.Brand-Innovators.com