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Hello and ... Welcome to Brand Innovators Big Data in New York!
Brandon Gutman Co-Founder
Big Data is impacting every aspect of the marketing and media industries, from how brands target consumers and measure the effectiveness of their advertising, to how they identify important new trends and market opportunities. Brand Innovators Big Data will provide a platform for brand marketers from Fortune 500 and other leading brands to share best practices and success stories about how they are using Big Data to obtain big insights into consumer behavior and make better informed marketing and media decisions. Thank you to all of our speakers, attendees, and partners who contributed to today’s program. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event. Enjoy the show and we look forward to seeing you, again, at our next event in New York.
Marc Sternberg
Happy Holidays!
Co-Founder
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. www.Brand-Innovators.com
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Brand Innovators Team Brandon Gutman
Marc Sternberg
Co-Founder
Co-Founder
Jared Hopfer
Ted Rubin
Head of Business Development
Acting Chief Marketing Officer
Paula Parisi
David Teicher
Chief Technology Officer
Chief Content Officer
Alexander Kanish
Leora Rosenberg
Business Development Manager
Program Director
Martina Suess
Gene Nech
Program Director
Head of CRM and Direct Marketing
Negeen Amuzegar
Marketing Coordinator
What’s Inside LETTER FROM THE FOUNDERS . ................................3 VIP SPEAKERS .......................................................... 6 AGENDA ....................................................................14 SPEAKERS............................................ .....................22 ADVISORY BOARD ................................................... 36 STRATEGIC ADVISORS .............................................42 SPONSORS. ...........................................................43 4
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Host
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS, AUTHOR OF RETURN ON RELATIONSHIP @TedRubin
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted recently left his position as Chief Social Marketing Officer of Collective Bias. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. His most recent book is Return on Relationship.
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Keynote
DAVE FEINLEIB
FOUNDER, CONTENT ANALYTICS @vcdave
Dave Feinleib is CEO of Content Analytics, the leader in online content, product assortment and pricing optimization for brands and retailers. He is also Managing Director of The Big Data Group, publisher of the well-known Big Data Landscape and Big Data Trends industry references. An avid writer, Dave is the author of Big Data Demystified, Big Data Bootcamp, and Why Startups Fail: And How Yours Can Succeed. An entrepreneur and investor, from 2009 – 2011, Dave was a General Partner at Mohr Davidow Ventures, a Sand Hill Road venture capital firm with $2B under management. He founded five tech businesses, with acquisitions by HP, EMC, and Keynote Systems. When he’s not working with startups and talking to customers, he can be found competing in triathlons, rock climbing or playing the violin. Dave blogs actively at vcdave.com.
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Keynotes
MASON NELDER DIRECTOR OF SOCIAL MEDIA AND DIGITAL STRATEGY AT VERIZON @MasonNelder
Mason Nelder is a communications and business strategist with over 17 years of experience, spending 8 years in the digital/ social space. From startups to a Fortune 20 company as the Social Strategist for Verizon Wireless, he’s a collaborator, digital strategist, writer and speaker who has sparked culture change, improved business communication and persuasively mandated business innovation. A husband, father of three, avid pet owner and sports enthusiast, he continues to pursue adventure and a thorough enjoyment of life.
NICK MACRI SENIOR INSIGHT ANALYST, CODE AND THEORY Nick Macri is the Senior Insight Analyst at Code and Theory, an award-winning creative agency that creates products, content and campaigns across physical and digital worlds. Founded in New York in late 2001, Code and Theory is one of the largest remaining independently-owned creative agencies, with almost 255 employees working across offices in New York City, San Francisco, London, and Manila. In his role there, Nick designed, programs, and maintains the proprietary social analytics engine and data warehouse that tracks more than 500 brand and competitor social properties across 7 social channels. Nick has a Masters degree in Economics from The New School for Social Research. He spent time as an analyst, “Telling stories with data,” at Droga5 and Oxford University Press. He has a B.A. in Philosophy from the University of Chicago.
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Keynotes
AMY CAPLAN SVP, STRATEGIC PARTNERSHIPS, NINTHDECIMAL @amycaplan
Amy Caplan focuses on strategizing with brands and agencies to develop the most effective mobile ad solutions to meet their marketing goals and objectives, and deliver the best ROI. She has more than 25 years of experience in creating similar collaborative relationships with clients. She began her career at CBS where she served in various positions overseeing sales organizations at stations as well as the CBS Radio Network. Amy left the comforts of traditional media in 1998 when she joined her first Internet start-up called HomePortfolio, which was an early player in the online aggregation of the home design industry. From there she joined Captivate Network where she was instrumental in introducing their brilliant and unique product to the industry while also defining the new category of DOOH. Amy joined IMG in 2006 to evolve their Emerging Media Division. She is a native New Yorker residing in Boston with her husband, two daughters, and her dog, Gus.
MICHAEL TIFFANY CO-FOUNDER AND CEO, WHITE OPS
@kubla
Michael Tiffany co-founded White Ops in 2012 and serves as CEO. With no fearmongering and no sensationalism, the company has been quietly coding to combat ad fraud, upending the economics of botnet monetization. Leveraging its proprietary, zero-tolerance anti-bot technology, White Ops garnered $7 million in series A funding in June. Prior to embarking on White Ops, Michael co-founded the Mission Assurance Corporation, a pioneer in space-based computing that in 2010 became part of Recursion Ventures. Michael is a Lifetime Fellow of Critical Assets Labs, a DARPA-funded cyber-security research lab.
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Agenda THURSDAY, DECEMBER 11, 2014 ACE HOTEL, NEW YORK CITY 8:30 am
WELCOME
9:00 am
BIG DATA TSUNAMI
Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators David Teicher, Editor and Chief Content Officer, Brand Innovators Host: Ted Rubin, Strategic Advisor and Acting CMO, Brand Innovators
Big Data is impacting every aspect of the enterprise, and nowhere is this more apparent than in the marketing strategies of Fortune 500 and other leading brands. Without question, Big Data is creating both challenges and opportunities for America’s top marketers. The massive wave of data available about consumer behavior and purchasing habits, combined with powerful analytical tools, is now enabling brands to use technology to target their consumers more accurately than ever, measure the effectiveness of their advertising, and identify important new trends and markets. Suddenly, all bets are off, and brand marketers must carefully examine how they should be using and analyzing data to make better informed decisions. Moderator: Liane Dietrich, Chief Operating Officer, Rakuten Marketing, Rakuten Marketing Kevin Cole, SVP Digital Banking Strategy, Bank of America Jacqueline Harman, Director of Acquisition at Boxed Wholesale Joseph Yakuel, Sr. Director of CRM & Digital Marketing,The Vitamin Shoppe
9:40 am
KEYNOTE
Dave Feinleib, Founder, Content Analytics and author of “Big Data Demystified: How Big Data Is Changing The Way We Live, Love And Learn”
10:05 am PROGRAMMATIC — FROM WHITE BOARD TO MAINSTREAM Ben Plomion, VP Marketing, Chango
10:25 am KEYNOTE
Michael Tiffany, CEO, White Ops
10:45 am NETWORKING BREAK CONTINUED ON PAGE 16
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Agenda 11:05 am
KEYNOTE — UNLOCK THE POWER OF MOBILE WITH CROSSCHANNEL AUDIENCE ENGAGEMENT
Amy Caplan, SVP Strategic Partnerships, NinthDecimal Successful marketing strategies and techniques are evolving daily. This discussion provides insights that will help you best leverage mobile to optimize your overall marketing strategy and achieve your goals. In a mobile-first society, the key to success is in connecting consumers’ physical and digital worlds including the often missing link ‹ precise mobile audience intelligence. Learn how integrating mobile with other media channels significantly changes the marketing playing field.
11:25 am
THE DIGITAL TRANSFORMATION OF THE CMO
Technology is disrupting marketing and transforming the C-Suite. As the marketing profession evolves from an “art” to a “science,” CMOs must be well-versed in all aspects of technology, from databases and email marketing, to integrated media buying across all channels and platforms, to predictive analytics. Meanwhile, the roles of the CMO and CIO are starting to overlap and many Fortune 500 companies are recruiting Chief Data Scientists. And, data is also driving the decision making process of the CEO. How can marketing and other senior executives stay on top of the next big innovations? Will Ferguson, Chief Marketing Officer, Institute for Integrative Nutrition Jason John, Chief Marketing Officer, Publishers Clearing House
11:55 am
TAPPING THE FIREHOUSE OF SOCIAL DATA
The growing gold mine of new consumer data made accessible to marketers through an ever increasing array of social networks — Facebook, Twitter, Tumblr, Pinterest, Instagram, Snapchat, Whisper, Vine — is supposed to be a treasure trove of insights to make marketers smarter and marketing more effective. But successfully making use of that data first means answering a lot of questions, like what data matters and what you want to do with it. Building new teams with the right skill sets, including data scientists, analysts, and engineers, is part of the puzzle. This panel will explore the intersection of social + data and how top tier brands and marketers have tackled these challenges. Moderator: Mark Josephson, CEO, Bitly Colin Schoenberger, Associate Director, Social Media and Analytics, WNET, New York Public Media Vincent Washington, Social Media Manager, UPS Jenn Eldin, Director of Marketing, American Express Serve CONTINUED ON PAGE 18
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Agenda 12:30 pm LUNCH 1:30 pm
KEYNOTE — HACKING THE SOCIAL WEB TO UNCOVER SURPRISING CONSUMER INSIGHTS
Nick Macri, Senior Insight Analyst at Code and Theory Uncovering consumer insights and truths in social media is an art. Done right, brand marketers can reap huge rewards in connecting better with audiences, and making business decisions that have enormous potential to impact the bottom line. In the past 12 months, Code and Theory has developed a powerful set of proprietary tools that automate and collect data across the social web—from a data-viz GIF bot that shows how far and fast a Tumblr post spreads, to a realtime interactive visualization of every fast-food-related post. Nick Macri, Senior Insight Analyst at Code and Theory, will speak to how he hacked the social web for clients like Burger King, Dr Pepper and Maybelline, and offer a few tips on how marketers might start to think about integrating data in the creative process.
1:55 pm
KEYNOTE
2:20pm
SUCCESS STORY
Mason Nelder, Director of Social Media and Digital Strategy at Verizon
Tal Chalozin, CTO, Innovid
2:40 pm
BIG DATA PAVES THE WAY FOR MOBILE MONETIZATION
There are more than 6.5 billion mobile phones in the world, collecting massive amounts of information about consumer behavior, including real-time retail data, content and media consumption, and every day habits and patterns. Leveraging and understanding this firehouse of data is the cornerstone of some of the most successful mobile marketing campaigns today. Location and demographic data are just the tip of the iceberg; learn how brand marketers from Fortune 500 and other leading brands are benefiting from investing in mobile — the fastest growing media, advertising, and E-commerce channel around. Moderator: Dan Frisbie, Executive Vice President, Jun Group Dan Jee, Director-International Marketing, GILT Colleen Sherry, Sr. Manager-Media and Marketing Effectiveness, Macy’s Mason Nelder, Director of Social Media and Digital Strategy, Verizon
3:20 pm
NETWORKING BREAK CONTINUED ON PAGE 20
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Agenda
3:40 pm
SUCCESS STORY — TUBEMOGUL
4:00 pm
SUCCESS STORY
Erik Shani, VP Brand Intelligence Solutions, Amobee
4:20 pm
THE ROAD AHEAD: WHAT’S NEXT FOR BRANDS & DATA
Moderator: Scott Hendrickson, PayPal Media Network Laston Charriez, Senior Vice President Marketing, North America, Western Union Roger Koman, Director of Marketing and New Media, Eggland’s Best Alexa Lombardo, Senior Associate, The Estee Lauder Companies Inc. Michael Rotella, Vice President, Internet & Mobile Digital Services Marketing, Citi Mike Scafidi, Director, Digital Marketing Operations, PepsiCo
5:00pm BRAND INNOVATORS COCKTAIL RECEPTION
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Speakers TAL CHALOZIN CTO, INNOVID @chalozin
As CTO of Innovid, a leading interactive video advertising firm, Tal Chalozin is responsible for technology development and implementation, product creation and business development activities across the company. He is a multidisciplinary entrepreneur who in early 2006 co-founded the GarageGeeks (www. garageGeeks.org), a non for profit organization for creative people to meet, innovate and build noncommercial projects that would otherwise not come to life. In 2008, Chalozin was selected as BusinessWeek’s Best Young European Entrepreneur.
KEVIN COLE
SVP, DIGITAL STRATEGY, BANK OF AMERICA @kevintcole Kevin Cole is SVP of Digital Strategy at Bank of America. He is responsible for setting the direction of the company’s online and mobile channels and is charged with identifying new ways of leveraging data to drive customer growth, engagement, and information-based services. Kevin has held multiple positions across Bank of America including innovation, product, and social media. His work has earned multiple patents and national recognition, including the launch of Keep the Change and the bank’s expansion into social media. Kevin graduated with a B.A. in Philosophy & Visual Art from Wake Forest University. 22
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LASTON CHARRIEZ SENIOR VICE PRESIDENT MARKETING, NORTH AMERICA, WESTERN UNION @laston
Laston Charriez leads all marketing activities in the Americas for Western Union and also has P&L responsibility for the U.S. He joined Western Union in November 2011. Prior to that, Laston was VP Insights and Innovation at Sara Lee North America, overseeing consumer insights, analytics, and platform innovation and managing a team responsible for driving external focus, supporting the business units with the voice of the consumer and deep analytics and developing the next innovation platforms across all Sara Lee brands. His early career was at Procter & Gamble where he worked for more than 20 years. Laston has a Bachelor’s Degree in Marketing, Cum Laude, and a Master’s in Business Administration, both from Purdue University.
LIANE DIETRICH
CHIEF OPERATING OFFICER, RAKUTEN MARKETING, RAKUTEN MARKETING @RakutenMKTG_US As Chief Operating Officer Rakuten LinkShare, Liane Dietrich is responsible for the planning and execution of the Rakuten LinkShare vision to deliver world class online marketing solutions. Since joining Rakuten LinkShare in 2003, Liane has contributed to Rakuten its successes in service, strategic direction, and international expansion in Chicago, New York, and London respectively. From 2008 to 2012 Liane has been Managing Director of Rakuten LinkShare UK, leading it to be ranked as a top Affiliate Marketing Network in the UK. Prior to joining Rakuten LinkShare, Liane held a variety of management positions at General Electric. www.Brand-Innovators.com
Speakers JENN ELDIN
DIRECTOR OF MARKETING, AMERICAN EXPRESS @jenneldin As Director of Brand Marketing for American Express Serve, Jenn is responsible for the Serve brand across digital and offline. She oversees brand messaging and assets, and partners with advertising to launch Serve above the line campaigns. She also leads content and design for Serve.com, is focused on branded content across social channels, and oversees channel specific analytics and Marketing Mix Analyses. She previously lead content strategy, operations and marketing for American Express OPEN Forum, as well as content creation for OPEN Forum social platforms like Tumblr and Twitter.
DANIEL FRISBIE
EXECUTIVE VICE PRESIDENT, JUN GROUP
Daniel Frisbie is the Executive Vice President at Jun Group where he leads national sales and oversees offices in New York, Chicago, Detroit, and Los Angeles. Frisbie has 15 years of digital industry experience and joined Jun Group from iHeartMedia (formerly Clear Channel Media & Entertainment) where he spent eight years and served as vice president of sales. He helped build iHeartMedia’s digital offering and solutions for advertisers. Prior to iHeartMedia, Frisbie held sales executive roles at Performics, Fathom Online and Looksmart. Frisbie has a Bachelors of Arts in Communications from the State University of New York at Albany.
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WILL FERGUSON
CHIEF MARKETING OFFICER, INSTITUTE FOR INTEGRATIVE NUTRITION An accomplished online marketing veteran, Will Ferguson’s expertise lies in search marketing, display advertising, social media, website optimization, affiliate marketing, mobile marketing and attribution analytics. He was named to the 40 under 40 Class of 2013 for being one of the most innovative brand marketing executives and his work in cross-channel / cross-device attribution has made him a sought after speaker at industry conferences such as ad:tech and eTail. In running display at 1800-Flowers, he championed a programmatic approach, and drove profits north with leading edge strategies.
BRANDON GUTMAN CO-FOUNDER, BRAND INNOVATORS @BrandonGutman As Co-Founder of the Brand Innovators, Brandon Gutman develops premium content, tapping marketers from the world’s most successful brands to share how they utilize emerging technology and new media to drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network. Prior to launching Brand Innovators Brandon held marketing and business development positions in the executive search sector, forging relationships with the most influential marketers, technology developers and venture capitalists in our industry.
www.Brand-Innovators.com
Speakers JACQUELINE HARMAN DIRECTOR OF ACQUISITION, BOXED WHOLESALE Jacqueline Harman is the Director of Acquisition at Boxed Wholesale. Jackie manages new customer marketing campaigns at Boxed – a mobile commerce startup enabling customers to buy wholesale goods conveniently through their app on mobile and tablet devices, as well as on their site Boxed.com. Boxed gives users access to deals typically found at warehouse retailers, but without an annual membership fee, lines or lugging around of bulk goods. Previously, as the Associate Director of Marketing at Quidsi (a subsidiary of Amazon), Jackie led marketing efforts for Soap.com and Vinemarket.com, and prior to that spent 7 years at American Express across the Commercial Card and OPEN units.
DAN JEE
DIRECTOR-INTERNATIONAL MARKETING, GILT @danjjee
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SCOTT HENDRICKSON HEAD OF ADVERTISING SOLUTIONS, PAYPAL MEDIA NETWORK @hendricksons Scott Hendrickson leads PayPal Media Network’s national sales team and is the chief brand evangelist with national brands/ merchants and their agency partners. He is responsible for defining and executing the business units go-to-market strategy, multichannel advertising solutions and demand generation products. Scott has a proven track record of working with start-ups and mature media properties to establish relationships with various Fortune 1000 brands, advertising agencies and strategic partners. Prior to joining PayPal Media Network, Scott worked briefly as a consultant to select start-ups and spent over nine years with Time Warner Inc.
JASON JOHN
CMO, PUBLISHERS CLEARING HOUSE
Dan Jee is the Director of International Marketing for Gilt, the innovative online shopping destination. Having joined Gilt in 2012, Dan oversees strategy and execution of Gilt’s marketing initiatives in international markets across all channels including digital, mobile, social and broadcast. Prior to joining Gilt, he led the Strategy & Analytics team at Lot18, a startup focused on innovating the food and wine e-commerce experience, and also managed digital analytics for Fortune 500 clients in retail, hospitality, and financial services sectors at Razorfish.
As Chief Marketing Officer for Publishers Clearing House Jason John is responsible for the development and execution of overall marketing strategy and is charged with identifying potential acquisition targets. John assumed his current post in September 2014. Prior to joining PCH Jason spent four years leading online, social, and mobile marketing efforts for Gilt. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all US eCommerce efforts across its various titles.
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Speakers MARK JOSEPHSON CEO, BITLY @markjosephson
Mark Josephson is a preeminent startup executive who joined bitly in July from AOL’s Patch, where he ran revenue and marketing. Prior to Patch, Mark was CEO of Outside.in, which was acquired by Aol in 2011. Outside. in was a leading hyperlocal platform that organized the web around neighborhoods for consumers, publishers and advertisers across the country. Prior to Outside.in, Mark was President and CMO of Seevast Corp and held various positions at About.com, including General Manager and Executive Vice President of Marketing and Business Development. At bitly, he is focused on leveraging the company’s market intelligence and unique data set to enhance outreach opportunities for brands.
ALEXA LOMBARDO SENIOR ASSOCIATE, THE ESTEE LAUDER COMPANIES INC. @alexa_lombardo
Alexa Lombardo is currently a Senior Associate in Global Marketing and Strategic Projects, Bobbi Brown Cosmetics, at the Estee Lauder Companies. Simultaneously, she supports on strategy work for the ELC Corporate Global Retail group. A motivated self-starter, Alexa brings her enthusiasm and passion for learning to every new project. She enjoys creative problem solving and collaborative teamwork. Alexa has the ability to translate strategic vision into measurable results. She has experience across a wide range of industries and functional areas. She has worked at fortune 500 companies and fast-growing startups.
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ROGER KOMAN
DIRECTOR OF MARKETING AND NEW MEDIA, EGGLAND’S BEST In 2007 Roger Koman joined Eggland’s Best, focusing on new products and special projects. In this small entrepreneurial environment, all employees wear many hats. He is directing many of the company’s branded product lines and has also been instrumental in putting Eggland’s Best on the digital map, utilizing a combination of online and offline advertising, social media, blogger outreach and other tools to create a powerful marketing mix. He has built the company’s online presence, creating tremendous press and goodwill in the viral marketing environment. Prior to Eggland’s Best, Koman worked at Richardson Vicks, Colgate Palmolive and EchoStar.
BEN PLOMION VP MARKETING, CHANGO @benplomion
Ben Plomion brings more than 15 years of experience in marketing, communications and also business development. He is responsible for Chango’s brand, integrated marketing and demand generation. His team has created one of the most robust thought leadership platforms in the industry and has won multiple marketing and design awards. Prior to joining Chango, Ben worked with GE Capital for four years to establish and lead the digital media practice. Ben plays a key role in launching GE Capital’s $100M first integrated advertising campaign. Ben graduated from GE’s Experienced Commercial Leadership program after completing his MBA at McGill University. www.Brand-Innovators.com
Speakers MICHAEL ROTELLA
MIKE SCAFIDI
VICE PRESIDENT, INTERNET & MOBILE DIGITAL SERVICES MARKETING, CITI @mikepetes
DIRECTOR, DIGITAL MARKETING OPERATIONS, PEPSICO @MDScafidi
Michael Rotella is a strategic marketer and digital media enthusiast. Driven by an entrepreneurial spirit, passion for innovation and curiosity for all things web, he is charged with keeping Citi ahead of evolutionary industry standards. With a keen customer point-of-view – grounded in due diligence, Michael positions the company across all consumer touchpoints, curating Citi vistas externally and across the organization. Part evangelist, part influencer, he appreciates data but admits to having “a high tolerance for ambiguity” when circumstances demand it. Michael began his career at Nassau Asset Management and MetLife Financial Services.
COLIN SCHOENBERGER ASSOCIATE DIRECTOR, SOCIAL MEDIA AND ANALYTICS, WNET, NEW YORK PUBLIC MEDIA @colin_schoen Colin Schoenberger is Associate Director of Social Media and Analytics at WNET, New York’s flagship public media provider and producer of national PBS series such as Nature, American Masters, Great Performances and Finding Your Roots. In that capacity, Colin has promoted viewership across platforms and developed loyalty via social media for WNET-produced series, both at the national and local level. Colin has evolved conversion-focused reporting and content strategies, bridging divides between social, web, mobile and broadcast. Prior to joining WNET, Colin was a freelance journalist, and staff writer for LogoTV.com. 30
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As the Director of Digital Marketing Operations for PepsiCo Beverages, Mike Scafidi manages all digital marketing platforms including Pepsi’s global publish platform Pulse. In addition to brand and customer digital engagement marketing for programs and promotions, Mike leads Pepsi’s CRM, email and PXP engagement loyalty programs. He manages digital agency and vendor relationships across all beverage brands. Prior to joining PepsiCo Mike lead the global end-user technology practice for Razorfish as the Global Director of Presentation Layer Technology. Mike received his Bachelor of Science in Biology/Geology from the University of Rochester and holds 17 years of Digital Marketing experience.
ERIK SHANI
VP BRAND INTELLIGENCE SOLUTIONS, AMOBEE @erikshani Erik Shani is the VP, Brand Intelligence Solutions of Amobee, the company defining digital marketing. Amobee brings marketers, agencies, publishers and operators an innovative digital marketing technology platform and solutions. Prior to Amobee, Erik was the VP Product Strategy & Partnerships of Kontera Technologies. In June 2014, Amobee acquired Adconion Direct & Kontera Technologies, and in September 2014, the companies unified under the Amobee brand. He has a BS in Computer Science.
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Speakers COLLEEN SHERRY SENIOR MANAGER, MEDIA & MARKETING EFFECTIVENESS, MACY’S PRIVATE BRANDS
Colleen Sherry directs the digital and print media campaigns for Macy’s 18+ private label brands, encompassing the ready-to-wear, men’s, home and millennial businesses. In this role, she determines the right media mix and platforms for each brand’s targeted demographic and goals, and analyzes each campaign’s ROI and effectiveness to inform the planning and investments of future campaigns. To identify the best new digital offerings for Private Brands, Colleen sources and explores new media channels and opportunities, including recent innovations in display, mobile, native, social and video.
DAVID TEICHER EDITOR AND CHIEF CONTENT OFFICER, BRAND INNOVATORSI @aerocles David Teicher is Chief Content Officer at Brand Innovators, managinging content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators. com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge. com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage.
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MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS @MarcSternberg1 Marc Sternberg is a co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. Prior to that, Marc was president and COO of AlwaysOn from 2007-2011. At that Silicon Valley-based firm he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career Marc was the vice president of advertising sales for The Hollywood Reporter, a position he held from 1989-2007. He has served on the boards of numerous charitable and non-profit organizations, including MakeA-Wish Foundation of Los Angeles and the AntiDefamation League/LA.
VINCENT WASHINGTON SOCIAL MEDIA MANAGER, UPS @VincentWash Vincent Washington is a business professional with over 20 years of experience with wireless and computer technology, enterprise sales, sports industries, B2B/ B2C marketing and social media. As Social Media Manager for UPS, Vincent is responsible for the management and development of digital strategy to support global online customer communications and digital advertising campaigns, working with internal UPS stakeholders, ad agencies, technology partners and digital agencies to align campaigns with UPS’ business goals and objectives. Prior to joining UPS Vincent worked at Blackberry and at LinkedIn. www.Brand-Innovators.com
Speakers JOSEPH YAKUEL
SR. DIRECTOR OF CRM & DIGITAL MARKETING,THE VITAMIN SHOPPE Joseph Yakuel is the Senior Director of CRM and Digital Marketing at The Vitamin Shoppe. He manages customer acquisition and retention marketing for the ecommerce business & 660 retail stores. Previously, Joseph managed cross site marketing at Quidsi, a subsidiary of Amazon, which owns and operates Diapers.com, Soap. com, Wag.com, and several other websites. At Quidsi, Joseph managed digital marketing channels as well as marketplace partnerships. Joseph was the Founder of Fireforless.com, an Ecommerce business selling fireplaces and outdoor products. Mr. Yakuel is attending NYU Stern for his MBA, and has received his undergraduate degree from Tulane University with a Major in Finance.
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Advisory Board MADHUR AGGARWAL
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
DOUGLAS BUSK GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCACOLA COMPANY
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B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
CHRIS CHESEBRO
CHARLIE COLE
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
CEO, THE LINE
ERICK DICKENS
JORGE FONTANEZ
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
MARC FONZETTI
NICOLE FRALEY
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
AVP DIGITAL MARKETING, VICTORIA’S SECRET
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Advisory Board IAN GOMAR PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLYCLARK
KIRK HEINLEIN
SCOTT HUDLER
DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
JASON JOHN CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
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MAYUR GUPTA
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
ADAM KMIEC SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
JOHN KOLLER
VICTOR LEE
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VP DIGITAL BRAND MARKETING, HASBRO
ELLIOT LUM
PAUL MARCUM
VP STRATEGIC MARKETING, COLUMBIA RECORDS
HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
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Advisory Board MERYL TRUFFELMAN MACUNE VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTﾃ右 LAUDER
DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
ASHWIN NATHAN
MASON NELDER
MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
MARC PATRICK
DEB RADCLIFF
SENIOR BRAND DIRECTOR, NIKE EAST
SENIOR VP MARKETING, WEST MARINE
UMANG SHAH
JOHN STARKWEATHER
GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
JONATHAN STEPHEN HEAD OF DIGITAL COMMERCE & AIRLINE INNOVATION, MARKETING, SILVER AIRWAYS
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ANDREW MARKOWITZ
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EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T
CHAD STUBBS SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
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Advisory Board CHRIS THORNE
JON SUAREZ-DAVIS
GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
VICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY
GREGG WEISS
COLLIN T. WESTCOTT-PITT
VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
VP MARKETING, HEINEKEN, HEINEKEN USA
Strategic Advisors
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
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Title Sponsors
AOL, Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. @AOL
Bottlenose® provides real-time comprehension of streaming data sources that hold hidden opportunities, threats and other phenomena material to your business. We do this through our advanced Trend Intelligence technologies that find vital and actionable signals in social, broadcast and enterprise data streams. Our Trend Intelligence application, Nerve Center(tm), offers an enterprise-grade, real-time dashboard for researching, discovering, tracking and acting on influential developments as they form and spread. Nerve Center is used by marketing, content, distribution, security, research, customer service and many other functions in leading brands and agencies, to identify, anticipate and instigate the trends that materially drive their business. @bottlenoseapp
Amobee is the company defining digital marketing with an innovative technology platform and solutions for advertisers, agencies, publishers and operators on a global scale. The Amobee platform enables its customers to run data-driven, targeted, cross-channel digital marketing campaigns with unparalleled ROI. Amobee is a division of SingTel’s Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee operates across North America, South America, Europe, Asia, and Australia. . @amobee
Chango is a marketing technology company that puts marketers ahead of their competition. Our combination of proven technology, top industry talent and proprietary data provides solutions to marketers’ most complex problems. We are passionate about helping our clients become marketing rock stars, excel in the new world of programmatic marketing, where vast quantities of data come together to find the right audience across all types of devices. We unify all that the marketer requires to achieve their goals, with the first Programmatic Marketing Platform (PMP) – massive, scalable reach, robust data management and a team that helps you every step of the way. @chango
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Title Sponsors
Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and billions of available impressions are distilled across all screens. @dstillery
Predictive Science is a software company focused on helping Fortune 1000 marketers discover and capture the value of their data. We are the pioneers of big data analytics for marketing. We pride ourselves in being able to understand business problems and deliver solutions with the mind of a data scientist. The purpose of our products is to create transparency, foster a spirit of accountability, and build the foundation for predictive analysis. We are data scientists who know marketing. @PredictiveSc
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Outbrain is the world’s largest content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves over 150 billion personalized content recommendations every month and reaches over 553 million unique visitors across the globe. Outbrain’s expansion to some of the web’s largest global properties is a reflection of its successful innovations in supporting a new era of digital publishing. Top-tier premium publications that currently leverage the Outbrain platform include: CNN, ESPN, Le Monde, Fox News, The Guardian, Slate, The Telegraph, New York Post, Times of India and Sky News. Learn more at outbrain.com and follow us @Outbrain.
Rakuten Marketing provides advertisers and marketers with expert technology and services for affiliate marketing, retargeting, display, mobile, search marketing, lead generation, and automated product feeds. Rakuten Marketing includes Rakuten LinkShare, the #1 ranked performance marketing network, Rakuten MediaForge, a leader in retargeting and display recognized for its pay-forperformance consumer engagement business model, Rakuten Search a full service search engine marketing company, and Rakuten PopShops, a data analytics engine and product feed and deals content aggregator. @RakutenMKTG_US www.Brand-Innovators.com
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Title Sponsors
Tongal is changing the way creative work gets done, by making it accessible to people everywhere. Its open platform enables brands, businesses and causes to tap into a global creative network, providing an inexhaustible resource for fresh ideas and insights, as well as superior film talent. Creatives participate on a level playing field, accessing work that has historically not been available. Tongal’s process allows creatives and brands to focus on what they do best. The result is outstanding work delivered with incredible speed and efficiency.Creativity set free. Tongal is based in Santa Monica, California. @Tongal
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Premiere Sponsors
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Accordant Media is a programmatic media specialist helping brands activate their customer data assets for more efficient, targeted and effective advertising and communication. Accordant’s innovative inhouse data management platform, Audience Optics™, analyzes individual clients’ unique customer data against billions of data points to create finely sculpted audience segments and rich customer insights. And Accordant’s programmatic buying infrastructure allows clients to target their uniquely defined segments across all programmatic channels and screens, including display, video, mobile, social, email and connected TV. @AccordantMedia
Privately held, based in NYC, Bitly shortens more than 1 billion links per month as an integral part of social, SMS, email efforts (and more) from publishers, brands, government organizations, educational institutions, nonprofits and individual users. Processing more than 6 billion clicks on those links per month, Bitly remains the leader in an optimal sharing experience, and continues to unveil new products while generating one of the most valuable proprietary datasets in the world today. @bitly
Collective is a leading data-driven, programmatic advertising company that connects brand marketers to audiences with personalized ad experiences across screens and formats. Collective’s unified view of the consumer platform breaks down traditional media silos and enables brands to control audience reach & frequency and choreograph messaging across TV, PC, tablet and smartphone devices. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and Bangalore. Collective is backed by Accel Partners, Cox Media Group, Greycroft Partners, iNovia Capital and Samsung Ventures. To learn more about Collective, visit www.collective.com. @collectivesays
Innovid delivers immersive advertising anywhere. Founded in 2007, we provide visionary marketers with the tools to create, deliver, and measure video campaigns, in any format, on any screen, publisher, or ad network. We built our Ad Server to address the issues specific to video ad serving and simplify the process for agencies and marketers. And as interactive video becomes the new normal, iRoll® brings alive this new dimension of online video, reimagining the possibilities for interactive engagement across multiple screens to capture consumer curiosity and draw the viewer deep into the brand experience. @Innovid
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Premiere Sponsors
“Jun” means truth, and the company was founded on the principles of honesty and integrity. Jun Group gets millions of people to see branded content through our video distribution and traffic-driving platforms. Everything Jun Group does is backed by the Jun Group Promise: Placements are always 100% visible, 100% transparent, and 100% brand safe or the entire price of the campaign is refunded. Founded in 2005, Jun Group is privately held, with offices in New York, Chicago, Detroit, and San Francisco. Clients include Fortune 500 brands, media agencies, and major entertainment companies. @JunGroup
LiveIntent is an Email Innovator, proving that email is no longer about sending email by making the buying and selling of display ads within the email channel as easy and efficient as every other form of digital media. They are the first real-time ad server for email, powered by predictive optimization and targeting that is activated every time the email is opened. With an exchange spanning thousands of newsletters that see over 65MM uniques in virtually every vertical, they stand as a gateway to a proprietary, highly engaged audience that, with an average performance 2-10x better than traditional web display, should to be the top priority of every brand that is serious about their digital marketing strategy. @liveintent
Kargo is a mobile-first brand advertising company that pairs the most recognizable brands in the world with premium publishers for measurable mobile marketing success. With a scalable platform covering all major verticals, we make it possible to deliver highly impactful rich media, native and video creative with 100% transparency. In addition to being an OnMobile Top 100 winner for three consecutive years, Kargo is the recipient of multiple industry awards including a 2010 Digiday award for Best Mobile App Content and 2014 OMMA awards for Best Rich Media Execution. @Kargo
NinthDecimal is the leading mobile audience intelligence platform building the most comprehensive understanding of people by connecting their digital and physical lives. Through a combination of data and proprietary technology, NinthDecimal provides Fortune 500 companies, brands and agencies a unique view of today’s consumer, informing media strategies and enabling optimal campaign ROI across digital. Our data is built on one trillion data points from over one billion devices, allowing us to create hundreds of customized audience segments with the scale to drive meaningful business results – enabling marketers to reach individuals at the right marketable moment. @ninthdecimal
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Premiere Sponsors Media Network PayPal Media Network (PPMN) helps retailers and brands to drive commerce through data-driven advertising solutions and offer products. PPMN leverages a multitude of proprietary data and distribution assets owned by eBay Inc. to deliver advertising messages and offers to targeted consumer audiences. Our network features: first and third-party online distribution leveraging PayPal purchase data to target custom audience segments; RedLaser, the leading in-aisle shopping application that engages customers at the “moment of truth”; and the largest locationbased mobile display ad network in the U.S. Contact PPMN at advertise@paypal.com. @paypal
By integrating the ability to buy video inventory in real-time across all devices, in multiple formats on one platform with ad serving, targeting, optimization and brand measurement, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent. The world’s largest brands and agencies centralize their digital video advertising on TubeMogul’s platform because it enables them to make data-driven decisions that lead to better brand results. With a singular focus on the buy-side, TubeMogul only partners with premium and transparent inventory sources including direct publishers and private networks. @tubemogul
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Purematter is one of Silicon Valley’s most energetically growing Social and Content Marketing Agencies in the country, with clients such as Pitney Bowes, IBM, Cisco, The CMO Club and CBIZ. Winning over 200 awards in the last 12 years, the agency most recently produced the 2013 “Content Marketing Campaign of the Year” chosen by the Content Marketing Institute and Disqus. As part of PureMatter Labs, their content resource center for brand marketers, the team produces webinars, eBooks, tools, podcasts and “Substance”, a thought leader interview series hosted by President @ BryanKramer. @purematter
Videology is one of the world’s largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape. Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. @videologygroup
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