Hello and... Welcome to Brand Innovators Integrated Media Buying, hosted by Clear Channel Media + Entertainment in New York! Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. And, consumers demand it 24/7, on every screen, device, and platform that they engage with throughout the day. As a result, brands are relying more and more on new technology and new media formats to stay in front of and connected with their consumers. How is the Brandon Gutman digital transformation of the marketing and media industries impacting brand Co-Founder marketing? How are brand marketers adapting to this paradigm shift and using technology to build loyalty and long term relationships with their consumers? Where is technology and consumer engagement going? Brand Innovators Integrated Media Buying will provide brand marketers from Fortune 500 and other leading brands with a an important forum to share and discuss how they are leveraging the evolution of the media industry to reach and engage with their consumers more efficiently and effectively than ever.
Marc Sternberg Co-Founder
Thank you to all of our speakers, attendees, and partners who contributed to today’s program. We invite all of you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event. We would also like to thank and acknowledge our friends at Clear Channel Media + Entertainment for hosting Brand Innovators Integrated Media Buying in New York. Enjoy the show and we look forward to seeing you, again, at our next event in New York!
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
3
Brand Innovators Team Brandon Gutman
Marc Sternberg
Co-Founder
Co-Founder
Jared Hopfer
Ted Rubin
Head of Business Development
Acting Chief Marketing Officer
Paula Parisi
David Teicher
Chief Technology Officer
Chief Content Officer
Dylan Ruby
Alexander Kanish
Community Manager
Business Development Manager
Gene Nech
Head of CRM and Direct Marketing
What’s Inside LETTER FROM THE FOUNDERS . ................................3 VIP SPEAKERS .......................................................... 6 AGENDA ....................................................................12 SPEAKERS............................................ .....................18 ‘40 UNDER 40’ CLASS OF 2014 EAST........................30 ADVISORY BOARD ....................................................32 STRATEGIC ADVISORS .............................................38 SPONSORS. ...........................................................40
4
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Event Chair
TIM CASTELLI PRESIDENT, NATIONAL SALES, MARKETING AND PARTNERSHIPS, CLEAR CHANNEL MEDIA + ENTERTAINMENT Tim Castelli oversees the national digital sales efforts and develops innovative advertising products and programs across Clear Channel Media and Entertainment divisions including Strategic Partnerships, National Programming Platforms and National Advertising Platforms and iHeartRadio, Clear Channel’s industry-leading digital radio service. Prior to Clear Channel Tim served as Senior Vice President of Sales for AOL’s Eastern US Region. Before joining AOL he was Technology Industry Director for Google, where he led advertising and partnership activities for technology, wireless and consumer electronic partners. Earlier in his career, Tim was the publisher of Rolling Stone Magazine and spent 13 years at Ziff Davis Media.
Keynote Speaker
MARK MCKEE EXECUTIVE VICE PRESIDENT, GLOBAL MARKETING & STRATEGY, VIDEOLOGY With more than 12 years of experience in television, advertising and online media, Mark McKee currently holds the position of Executive Vice President, Global Marketing & Strategy, for Videology. Earlier he served as Vice President of Sales Strategy for Joost, where he was responsible for the positioning, development and launch of Joost’s advertiser offerings. His interest in media start-ups began as Manager of Sales Strategy for Massive Incorporated, a dynamic in-video game adverting agency that was eventually acquired by Microsoft. Earlier in his career he worked with MTV Networks’ New Business Development and Sales teams in New York, developing sales strategies and cross-platform communications programs for new and existing advertisers.
6
Get Social: @Brand_Innovator #bisummit
Keynote Speakers
B. BONIN BOUGH VICE PRESIDENT OF GLOBAL MEDIA AND CONSUMER ENGAGEMENT, MONDELĒZ INTERNATIONAL @boughb
B. Bonin Bough is Vice President of Global Media and Consumer Engagement at Mondelēz International (formerly Kraft Foods). In this role, Bough oversees all of Kraft’s digital communications, establishes new partnerships with online platforms, manages internal capabilities and develops strategies across the firm’s product portfolio. Bough has over 10 years of experience in the space, ranging from digital strategic planning and project execution to leading and building global practices. Prior to Kraft, Bough was Senior Global Director of Digital and Social Media at PepsiCo, focused on digital strategy accross paid, earned, owned and shared media. Earlier in his career he held management posts at IPG & Weber Shandwick and Ruder Finn Interactive.
DAVID STASS PRESIDENT, NINTHDECIMAL
David Staas brings to NinthDecimal more than 15 years of marketing and product experience in both the mobile and advertising industries. David has been a part of numerous mobile start-ups and is extremely passionate about the location-based media and advertising industry. As President of NinthDecimal, he is responsible for the company’s go-to-market strategy and business execution, with direct responsibility for marketing, product management and engineering. Before joining NinthDecimal, David was Vice President of Marketing at Ad Infuse, where he built a premium mobile network as well as a mobile ad platform deployed by some of the largest global mobile operators. Prior to Ad Infuse, David led the Global Product Marketing team at Openwave Systems, where he was responsible for go-to-market initiatives across the full $400M annual product portfolio in the Americas, Europe, and Asia.
8
Get Social: @Brand_Innovator #bisummit
Keynote Speaker
BARBARA BASNEY VICE PRESIDENT, GLOBAL ADVERTISING AND MEDIA, XEROX CORPORATION @bbasney
Barbara Basney is responsible for Xerox brand, technology and services advertising, including television, print, radio, outdoor and digital media. She oversees communications strategy, campaign development, media mix optimization and campaign results tracking in more than 35 countries. Prior to joining Xerox, she spent more than 15 years in marketing for both B-to-B and B-to-C Fortune 100 corporations including Rite-Aid, Tektronix and Convergys. She managed functions including strategy, advertising, PR, websites, direct marketing, events and customer communications. She serves on the board of the Ad Council, and is a National Advertising Review Board panelist. She is an active member of the Association of National Advertisers (ANA) and the Advertising Women of New York, and was named a top multinational marketer in 2011 by the Internationalist.
10
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Agenda INTEGRATED MEDIA BUYING WEDNESDAY, JUNE 11, 2014
7:30 am
BREAKFAST
8:45 am
WELCOME
Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators Chair: Tim Castelli, President, National Sales, Marketing and Partnerships, Clear Channel Media + Entertainment
9:00 am KEYNOTE — HACKONOMY B. Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondelēz International The word “hacker” sounds negative, but not all hackers are bad. Instead, hackers and hack-thinking are the source of a monumental, positive shift in business, startups and culture all over the world. Hackers create immense value by breaking things, whether it’s breaking from tradition, process, or simply “the way we’ve always done things.” A new hacking economy – or “hackonomy” – is spreading quickly across industries, from software to hardware, aviation to space exploration. Hacking is even changing less obvious parts of human life, like dating. And, of course, the hackonomy has a huge impact on marketing.
9:30 am Q&A: THE FUTURE OF MEDIA BUYING AND CONSUMER ENGAGEMENT
B. Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondelēz International Ken Nelson, SVP Brand Insights Group, Collective
10:00 am KEYNOTE — TIM CASTELLI
President, National Sales, Marketing and Partnerships, Clear Channel Media + Entertainment
10:30 am NETWORKING BREAK—HOSTED BY CLEAR CHANNEL MEDIA + ENTERTAINMENT
12
Get Social: @Brand_Innovator #bisummit
Agenda 10:50 am KEYNOTE – IS YOUR BRAND GOING FULL FRONTAL? CAPITALIZING ON THE CONVERGENCE OF TV & VIDEO Mark Mckee, Chief Marketing Officer, Videology We’re coming off of television’s biggest buying bonanza of the year—the legendary Upfront season. But in a world of converging viewership, it’s not just about the Upfronts or the NewFronts anymore; it’s about full frontal thinking. More and more advertisers are discovering the power that cross-screen advertising brings their television campaigns. This presentation will discuss market trends in cross-screen planning and buying, and share case studies from brands who are using full frontal strategies to drive better results.
11:10 am
DIGITAL VIDEO EXPLOSION Digital video consumption is growing faster than you can say fast forward, and digital video advertising is following suit. According to eMarketer, digital video advertising in the United States is growing 30% annually and is poised to surpass $5.5 billion in 2014. And, the industry is expected to balloon to over $10 billion by 2018. What’s working in digital video and how can brand marketers profit from this new format? How are brands using video to tell stories and create emotional experiences with their consumers? What’s the ROI on a successful viral video? Moderator: Mark Mckee, Chief Marketing Officer, Videology Heather Bergstein, Director, Corporate Digital Marketing & Media, The Estee Lauder Companie Linda Cronin, former Vice President, Integrated Marketing, The Coca-Cola Company Kimberly Curtis, Associate Director, Innovation, Colgate Oral Pharmaceuticals, Colgate-Palmolive
11:50 am
MAKING BIG DATA WORK IN DIGITAL ADVERTISING: PRECISION TARGETING, ATTRIBUTION AND MEASURING ROI “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — John Wanamaker Thanks to Big Data, brand marketers are more empowered than ever for precision, attribution, and measuring ROI for digital campaigns. However, while the rise of Big Data may bring hope to answering this advertising challenge, the possibilities can be overwhelming and difficult to manage in this cross screen era. How is Big CONTINUED ON PAGE 14
www.Brand-Innovators.com
13
Agenda CONTINUED FROM PAGE 13
Data actually impacting the media buying process and how can you use these new tools to manage your media budget more effectively? Everything you need to know about the science of digital media buying, but were afraid to ask. Moderator: Matt Greitzer, COO, Accordant Media Kerry Bianchi, Vice President, Media & Acquisition, E*TRADE Neil McKenna, Director of Interactive Marketing, 1800Flowers
12:30 pm
LUNCH — HOSTED BY CLEAR CHANNEL MEDIA + ENTERTAINMENT
1:30 pm
KEYNOTE — BRANDS AS PUBLISHERS Barbara Basney, Vice President, Global Advertising and Media, Xerox Corporation Wearing the hat of publisher is a major shift in the way Xerox traditionally approaches marketing and communication. Xerox’s use of content marketing has enabled it to change perceptions and reposition the brand. According to Xerox, essential guidelines for content marketing include integrating paid, owned, and earned content; appropriately employing sponsored native advertising; working closely with media partners to experiment with new formats and messages; and being relevant to your audience.
1:55 pm
THE EVOLVING ROLE OF THE CMO
While technology has changed how brands interact with their consumers, it has also redefined the role of the CMO. Marketing today is less about brand awareness and more about consumer engagement, personalization, and empowerment. Data and analytics seem to be driving almost every aspect of the marketing process. Hear firsthand how today’s marketing leaders are embracing technology to do their jobs more effectively and efficiently. Eric Hirschhorn, Chief Marketing Officer, North America, Burger King Carlos Zepeda, VP Marketing, Havaianas, Alpargatas USA
14
2:30 pm
UNLOCKING MOBILE’S POTENTIAL THROUGH AUDIENCE INTELLIGENCE
David Staas, President, NinthDecimal Get Social: @Brand_Innovator #bisummit
Agenda When PA major transformation is underway with today’s consumer. They are “mobile-first” when it comes to digital and the internet, spending more time online via their mobile device than on a PC. Marketers are racing to get up to speed on mobile, as they recognize the need to be where their consumer has already gone. The brands that move fastest in mobile will have a significant advantage over the competition. Mobile audience intelligence – understanding the new mobilefirst consumer – is at the core of gaining that advantage. Learn how brands are leveraging mobile data to create sophisticated audience targeting, advanced measurement, and deep consumer insights to make mobile an integral part of their marketing strategy.
2:50 pm
CROSS-PLATFORM MEDIA MEASUREMENT: THE MEDIA BUYERS DILEMMA
TV vs. laptop vs. smartphone vs. tablet. Four different screens/four different devices/four different consumer experiences. You might as well be comparing apples and oranges. Thus we have the “media buyers dilemma” circa 2014; how does one measure the impact, engagement, effectiveness, and overall ROI of a traditional TV spot vs. an ad on YouTube vs. a digital video on a mobile device or tablet? It’s enough to keep a media buyer up at night screaming for answers. What do brands need to consider when they allocate marketing dollars to digital and what factors should go into their decision-making process when they buy media across all channels? Eric Moderator: David Pollet, VP Platform Sales, Neustar Andrew Eis, Sr. Brand Manager, Lysol Disinfectant Spray & Wipes, Reckitt Benckiser Anna Papadopoulos, Vice President, Integrated Media Services, Prudential Financial Chad Stubbs, Head of Digital Engagement & Integrated Media, PepsiCo
3:30 pm
NETWORKING BREAK HOSTED BY CLEAR CHANNEL MEDIA + ENTERTAINMENT
3:50 pm
FUTURE OF MUSIC: A BRAND’S PERSPECTIVE
TV The landscape of music is rapidly changing with the past few months giving us a glimpse into the future. From Apple reportedly purchasing Beats to Facebook quietly adding an audio ID feature to Clear Channel expanding distribution of its CONTINUED ON PAGE 16
www.Brand-Innovators.com
15
Agenda CONTINUED FROM PAGE 15
iHeart Radio app, different technology players are influencing how consumers listen to and access music. The one thing that remains constant though in whirlwind of activity is how great music – and great artists – will capture the hearts of consumers. Learn how leading brands are tapping into music in their own way. Moderator: Elliot Lum, VP, Strategic Marketing, Columbia Records Diana Pavlov, Director of Entertainment Marketing, Lifestyle Brands, Renaissance Hotels Manny Gonzalez, Director, Multicultural-Hennessy, Moet Hennessy USA Stephanie Shannon, Sr Manager, Music Engagement, PepsiCo
4:20 pm
QUESTION: WHAT’S AFTER MOBILE ASKED THE WISE SON?
Answer: More Mobile. There are more than 6.5 billion mobile phones in use worldwide and in 2014 shipments are expected to exceed one billion for the first time ever. Fact: There are more mobile phones than tooth brushes in the world. And, mobile ad spending is on track to grow by over 50% this year, to north of $25 billion worldwide. Without question, mobile is the most exciting and fastest growing channel available to brand marketers and retailers today, and will continue to be for the foreseeable future. What are the secrets to a successful mobile strategy? How are millennials driving the mobile platform? How are smart phones and tablets driving entail and retail? Dial in now. Moderator: Evan Schwartz, CEO, ActionX Arlie Sisson, Associate Director, Mobile Application Strategy, Starwood Hotels Kirti Srikant, AVP, Director of Brand Marketing & Advertising, OppenheimerFunds Michael Stromer, Vice President Digital & Loyalty Marketing, JetBlue Airways
5:20 pm
QUESTION: WHAT’S AFTER MOBILE ASKED THE WISE SON?
5:50 pm 40 UNDER 40 CELEBRATION HOSTED BY CLEAR CHANNEL MEDIA + ENTERTAINMENT
16
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Speakers HEATHER BERGSTEIN DIRECTOR, CORPORATE DIGITAL MARKETING & MEDIA, THE ESTEE LAUDER COMPANIES @heatherviaLWS
Heather Bergstein serves as a company thought leader for the Estee Lauder Companies, driving overall digital media strategy and best practices globally while elevating the company’s digital media activities across a portfolio of 26 luxury beauty and fragrance brands. An expert at partnering across brands, agencies, and publishers, Heather has 12 years of experience in beauty and fashion. She received an MBA, Marketing from Fordham University, where her work on pricing strategy was published in global academic journals. She lives with her son in New York City and is the creator of City Meets Country, a blog that chronicles their adventures.
KIMBERLY CURTIS
MARKETING MANAGER, INNOVATION, COLGATE ORAL PHARMACEUTICALS
18
KERRY BIANCHI
VICE PRESIDENT, MEDIA & ACQUISITION, E*TRADE
Kerry Bianchi has led strategy for leading brands at advertising agencies, media companies, and a global management consulting firm. She has launched and acquired numerous multi-platform and digital media properties, spoken at venues including the CMO Collective and as an invited judge at Effie Worldwide’s annual awards. At E*TRADE Financial, she oversees paid media for branding and acquisition. Her team leads holistic, multi-platform strategies and manages analytics for E*TRADE’s marketing campaigns.
ANDREW EIS
SR. BRAND MANAGER, LYSOL DISINFECTANT SPRAY & WIPES, RECKITT BENCKISER @TheEisman
Kim Curtis is an Associate Director of Innovation in Colgate-Palmolive’s Colgate Oral Pharmaceuticals division responsible for developing a strong pipeline of new products for the dental professionals. To develop breakthrough innovation, she is partnering with R&D, insights and external experts in the dental profession. Prior to this role, she was leading all aspects of the Irish Spring brand. Kim graduated from Boston College with a BA in Political Science and received an MBA from NYU Stern school of business.
Andrew Eis is a Senior Brand Manager at Reckitt Benckiser, with 5 years of experience building brands in the Household Cleaning and Oral Care categories. Over that time, he has excelled at identifying consumer insights and leveraging them across a brand range of mediums. Andrew is currently responsible for leading Lysol, the largest Household Cleaning brand at RB. Previous to his role on Lysol, he managed a diverse portfolio of ten RB brands, including Rid-X, Easy Off, & Lime-A-Way. Andrew received a BS in Finance from Rutgers University and an MBA from Michigan’s Ross School of Business.
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Speakers MATT GRIETZER
COO, ACCORDANT MEDIA @mattgreitzer
Matt Greitzer is COO of Accordant Media, which he co-founded in 2010. Prior to his time at Accordant, Matt was a board member of Publicis’ Vivaki Nerve Center and a Vice President at Razorfish where he created and ran ATOM Systems, Razorfish’s agency trading desk. Matt also lead Razorfish’s search marketing practice which he started in 2002, helping to build it into one of the largest full service search marketing organizations in the world. Matt was named “40 Under 40” by Crain’s NY Business and is a graduate of Bowdoin College.
MANNY GONZALEZ
DIRECTOR, MULTICULTURALHENNESSY, MOET HENNESSY USA @MannyHarlem Manny Gonzalez is a noted expert in multicultural marketing currently serving as Director-Multicultural Marketing for the flagship Hennessy brand. Prior to joining Moet Hennessy Manny served as VP of the Hispanic division of Hill Holliday, where he worked with such clients as Dunkin’ Donuts and CVS/pharmacy. He also worked at Diageo North America where he managed both general market and multicultural marketing for Johnnie Walker. Manny and was brand manager for Miller Genuine Draft. He has a B.A. from Princeton University and an M.B.A. from UCLA’s Anderson Graduate School of Management. 20
Get Social: @Brand_Innovator #bisummit
BRANDON GUTMAN CO-FOUNDER, BRAND INNOVATORS @BrandonGutman As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content, tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, he held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.
ERIC HIRSCHHORN
CHIEF MARKETING OFFICER, NORTH AMERICA, BURGER KING
EricHirschhorn joined Burger King in 2010 as VP Market Intelligence and Consumer Insights. In 2012 he was named VP Global Innovation, and promoted to Chief Marketing Officer, North America, in June 2013. Pror to joining Burger King he was General Counsel for 3G Capital, and before that an Associate at Thelen Reid Brown Raysman & Steiner LLP. Based in Miami, Eric has B.A. from the University of Pennsylvania and a J.D. from the Benjamin N. Cardozo School of Law, Yeshiva University.
Speakers ELLIOT LUM
VP, STRATEGIC MARKETING, COLUMBIA RECORDS
Elliot Lum currently serves as Vice President, Strategic Marketing at Columbia Records where he works on a variety of initiatives including building out music platforms for television & online; collaborating with brands on music related initiatives; evaluating early stage consumer and technology investments; and creating white papers quantifying the value of music. Previous to this role, he was a Brand Manager at Colgate-Palmolive on Max Fresh toothpaste and Speed Stick deodorant. Elliot graduated from Columbia University with a BA in Art History and received an MBA from MIT Sloan.
ANNA PAPADOPOULOS VICE PRESIDENT, INTEGRATED MEDIA SERVICES, PRUDENTIAL FINANCIAL
22
SARAH MCALOON CHIEF MARKETING OFFICER, SBARRO @SarahMcAloon
Sarah McAloon joined Sbarro LLC as chief marketing officer in January 2013. An awardwinning marketing strategist, she is responsible for guiding global marketing strategy for more than 1,000 eateries, in 40 countries. Prior to this, McAloon was director of national marketing and media at Yum! Brands, where she guided strategy for Pizza Hut, Inc. During her nine-year tenure at Yum! Brands, Sarah implemented programs that grew Pizza Hut’s business during a weakened economy and launched the successful WingStreet brand. She holds a master’s degree in marketing management from Middlesex University, London.
DAVID POLLET
VP PLATFORM SALES, NEUSTAR
At Prudential Advertising, Anna Papadopoulos leads an integrated media team through the ever-changing world of media, incorporating both art and science in the process. Prior to joining Prudential, Anna led the media direction for marquee clients such as Merck, OppenheimerFunds, ExxonMobil, Volvo, New Balance, Nestle and JPMorgan. An advocate for creative media thinking, Anna believes that media is more than buying impressions. It’s about creating experiences and connections with audiences and building relationships. Anna earned a BS summa cum laude in journalism from St. John’s University in New York.
As VP of Platform Sales for Neustar, David Pollet is responsible for helping some of the world’s brands realize consistent high returns using Neustar’s cloud-based information and analytics services. For nearly 20 years, Mr. Pollet has provided guidance and leadership that has consistently enabled brands to optimize digital interactions with customers and prospects. At LendingTree and Bank of America, he oversaw digital media and as Head of Sales and Accounts for x+1, he oversaw the effective integration of offline CRM data into online digital targeting for brands such as JP Morgan Chase, Discover Card, Capital One Financial, Allstate Insurance and Delta Airlines.
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Speakers EVAN SCHWARTZ CEO, ACTIONX
Evan Schwartz is the CEO and founder of ActionX, a leading mobile customer acquisition and retargeting platform. Prior to founding ActionX, Evan was the CEO and co-founder of Thumbplay where he acquired more than 5 million mobile customers for the mobile entertainment service and sold the business to Clear Channel in 2011. Evan was SVP of Online for Columbia House and part of the start-up team at the pioneering ecommerce site CDnow. Evan graduated from the University of Pennsylvania. He lives in Brooklyn with his wife and two children.
ARLIE SISSON
ASSOCIATE DIRECTOR, MOBILE APPLICATION STRATEGY, STARWOOD HOTELS Arlie Sisson is responsible for the mobile native app strategy at Starwood Resorts and Hotels. She joined Starwood from a mobile start up, where she led and launched 32 applications across 5 mobile platforms. She made the decision to leap over to the digital/ emerging platforms world with the launch of the iPhone and has been building branded experiences ever since. Arlie’s passion for the ever-changing mobile landscape allows her to advance Starwood’s mobile offering through native applications whether that’s a phone, tablet, wallet offering or maybe even someday wearable tech.
24
Get Social: @Brand_Innovator #bisummit
STEPHANIE SHANNON
SENIOR MANAGER, MUSIC ENGAGEMENT, PEPSICO @StephtacularS
Stephanie Shannon joined PepsiCo to lead Music Engagement across the US Beverage portfolio. She has pioneered various brand initiatives including building artist partnerships, experiential fan engagement, and music story-telling through branded content. Stephanie believes in creating brand love by connecting to consumers through innovative music touch points. She holds a BS from the McIntire School of Commerce at The University of Virginia and an MBA from Howard University
KIRTI SRIKANT
AVP, DIRECTOR OF BRAND MARKETING & ADVERTISING, OPPENHEIMERFUNDS, INC. @KBabyMama Kirti Srikant joined OppenheimerFunds as AVP, Director of Brand Marketing & Advertising in September 2010 to digitize advertising and media strategies. She oversees brand marketing, advertising, media strategy and agency relationships. This year, her new campaign, “Growth.Income.Protection.*” has earned more than 8 FCS Awards. Kirti honed her skills at Citigroup, where she rose to VP, Marketing Strategy. Kirti received her MBA from the Columbia Business School and has a B.S. in Corporate Communications & Marketing from the City University of New York.
www.Brand-Innovators.com
Speakers MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS @marcsternberg1
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the marketing and emerging technology industries. Marc was President and COO of AlwaysOn, from 2007-2011, producing over 20 annual conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career he was the Vice President of Advertising sales for The Hollywood Reporter, driving revenue through the roof from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
CHAD STUBBS HEAD OF DIGITAL ENGAGEMENT & INTEGRATED MEDIA, PEPSICO
Chad Stubbs is a ten year warrior in the beverage battles at Pepsi’s North American Beverage unit and fortunate enough to work on a variety of businesses there including: the National Customer Activation organization, then partnering with corporate partners in the National Partnership team which included the first Apple iTunes promotion, the Tropicana then Sierra Mist brand & innovations teams, the Digital Marketing organization, the lead on the Pepsi, Mountain Dew, & Sierra Mist brand’s Media Strategy & Investment, and finally now as the day-to-day lead on managing the X Factor partnership.
28
Get Social: @Brand_Innovator #bisummit
MICHAEL STROMER VICE PRESIDENT DIGITAL & LOYALTY MARKETING, JETBLUE AIRWAYS @crackedactor
As Vice President Digital & Loyalty Marketing for JetBlue Airways, Michael Stromer is responsible for deepening the relationship with JetBlue customers across several marketing disciplines including Digital Commerce, Loyalty Marketing, Customer Relationship Marketing (CRM), and Customer Analytics. Michael has been with JetBlue for nearly seven years, formerly serving as VP Customer Connections Marketing and Director of E-Commerce. In 2011 he led the launch of the new jetblue.com, mobile.jetblue. com, and JetBlue’s first mobile applications. Previously, Michael held senior marketing roles with 1-800-Flowers.com.
DAN VIHN
VICE PRESIDENT, GLOBAL MARKETING, RENAISSANCE HOTELS
Dan Vinh is Vice President of global marketing for Renaissance Hotels, a lifestyle brand within the Marriott International, Inc. portfolio of 18 brands. His leadership includes defining and executing the global marketing strategy across all channels consisting of brand positioning and advertising, digital and social media, PR and global experiential strategy for more than 155 hotels in 35 countries. In addition to his global marketing responsibility, Dan plays an essential role defining the strategic direction of the global operating and development strategy for the brand, helping to create signature platforms in the lifestyle category.
Speakers CARLOS ZEPEDA
VP MARKETING, HAVAIANAS, ALPARGATAS USA @zepedacarlos
Carlos Zepeda is Vice President of Marketing at avaianas, Alpargatas USA and based in New York City. In the past 10 years, he held several leadership roles at PepsiCo for brands including Diet Pepsi, Frappuccino, SoBe and Doritos. Carlos is passionate about the emotional connections that brands establish with consumers and about employing collaborative leadership to achieve both business and people results. Earlier in his career, Carlos held consulting positions at Ernst & Young’s Customer Connections practice and at Peppers and Rogers Group, both in NYC. He holds a B.A. in Marketing from Instituto Tecnologico de Monterrey (ITESM) and a M.S. in Integrated Marketing from Northwestern University.
LINDA CRONIN
FORMER VICE PRESIDENT, INTEGRATED MARKETING, THE COCA-COLA COMPANY @lincronin Linda Cronin is the former Vice President of Integrated Marketing for the Candian Business Unit of the Coca-Cola Canada. In that capabicy she provided thought leadership in the areas of Connection Planning, Strategic Alliances, Insights, Marketing Process and Agency Relations for the company brands. She was a member of Coca-Cola’s global Integrated Marketing community, which built an innovative strategic approach to Integrated Marketing. In 2012 Linda lead the pilot of this process for the global roll out. She was responsible for rebranding of the organization to the global “I Am Powerful” positioning and developed a comprehensive Integrated Marketing department.
KEN NELSON
SVP, BRAND INSIGHTS GROUP, COLLECTIVE @woanelie At Collective, Ken Nelson is responsible for leading the BIG team, which focuses on providing agency and advertising executives effective business strategies and solutions. Prior to joining, Ken served as VP Business Development for Exponential’s platform services, providing audience insights and modeling services direct to advertisers, senior agency executives and agency trading desks. He was also responsible for cross-divisional media sales across Exponential’s media divisions. He was on the founding team of Brilig (a digital data co-op), acquired in 2012 by Merkle. Ken received his Bachelor of Science in Economics from the University of Wisconsin, Madison.
www.Brand-Innovators.com
29
Honor Roll
CLASS OF 2014 EAST The 2014 Brand Innovators ‘40 Under 40’ Class of 2014 East spotlights the achievements of the most influential marketers on the East Coast. The 40 honorees were selected by Brand Innovators based on their professional accomplishments, including the ability to leverage digital media and emerging advertising technology platforms. These include digital video, social media, mobile, content marketing, data and analytics, and E-commerce — to implement “best-of-breed” marketing and advertising campaigns. The marketing sector moves at light speed, and these are the extraordinary individuals shaping its future. Please join us in celebrating their accomplishments. Congratulations Class of 2014 East!
NAME TITLE COMPANY 1. 2. 3. 4. 5.
30
Roxanne Barretto Michael Chauliac Kimberly Curtis Kristen D’Arcy Erica Decandia
Assistant Vice President, US Digital, L’Oréal Chief Marketing Officer, Poppin Marketing Manager, Innovation, Colgate Oral Pharmaceuticals VP Global Digital, Coty Director, Offline Media and Sponsorships, E*TRADE Financial
Get Social: @Brand_Innovator #bisummit
NAME TITLE COMPANY 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40.
Parshant Dhand Associate Global Brand Development Manager, Axe Masterbrand, Unilever Andrew Eis Senior Brand Manager Lysol Disinfectant Spray & Wipes, Reckitt Benckiser George Fleck Vice President, Global Brand Management, Le Meridien & Westin Starwood Hotels & Resorts Worldwide Calixto Galan SVP, Global Consumer Marketing Internet Office - Digital Marketing, Citi Angie Gentile Director of Brand Marketing, Rent the Runway Angela Gruszka Director, Marketing & Communications, ABC Carpet & Home Laura Henderson Associate Director: US Media & Communications, Mondelēz International Eric Hirschhorn Chief Marketing Officer, Burger King Rosemarie Iannucci Senior Manager, Digital & Integrated Media Solutions, PepsiCo Shannon Jenest Director, Marketing Communications and Strategy, Philips Consumer Lifestyle Anurag Kadyan Director eCommerce Marketing, Tourneau Chandra Keyser Director, Global Marketing & Branding, NYSE Luke Kigel Director, Digital Marketing Strategy & Partnerships, Johnson & Johnson Quinn Kilbury Brand Director Newcastle, Heineken USA Nikki Mamuric Director of Marketing, L’Oréal Kelly McDonnell Director, Global Social & Digital Marketing, Bobbi Brown Cosmetics Neil McKenna Director of Interactive Marketing, 1800Flowers Thomas Mckenna Director, B2B Digital Marketing and Online Experience, Verizon Enterprise Solutions Michael McNally Sr. Director, Brand Relations, The LEGO Group Ellise Park VP Ecommerce Marketing, Bloomingdale’s Elena Parks Manager, New Media, Eggland’s Best Steven Pepe Director, Digital Marketing, GE Water & Process Technologies Calvin Peters PR & Digital Communications Manager, Duane Reade Stacy Pinkas Director of Media Marketing, The Swatch Group (U.S.) Inc Tracy Rohrbaugh Senior Director, Global Marketing, Revlon Lee Roth Director, Integrated Marketing, The Coca Cola Company Andy Ruia Assistant Vice President, US Media, L’Oréal Monica Rustgi Global Marketing Manager Budweiser, Anheuser-Busch InBev Mike Scafidi Director, Digital Marketing & Operations, PepsiCo Emily Silver Director of Marketing, PepsiCo Arlie Sisson Associate Director, Mobile Application Strategy, Starwood Hotels Kirti Srikant AVP, Director of Brand Marketing & Advertising, OppenheimerFunds Michael Stromer VP Customer Connections, JetBlue Airways Jill Toscano Vice President, US Media, American Express Gabriella Weiser Marketing Director, Steve Madden
www.Brand-Innovators.com
31
Advisory Board MADHUR AGGARWAL
B. BONIN BOUGH
LASTON CHARRIEZ
CHRIS CHESEBRO
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
SVP MARKETING, WESTERN UNION
CHARLIE COLE CEO, THE LINE
MARC FONZETTI DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
32
VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
JORGE FONTANEZ VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
IAN GOMAR PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
KIRK HEINLEIN
SCOTT HUDLER
DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Advisory Board JASON JOHN
ADAM KMIEC
VP ONLINE, MOBILE, SOCIAL MARKETING, GILT GROUP
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
JOHN KOLLER
VICTOR LEE
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VP DIGITAL BRAND MARKETING, HASBRO
ELLIOT LUM
PAUL MARCUM
VP STRATEGIC MARKETING, COLUMBIA RECORDS
HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
MERYL TRUFFELMAN MACUNE
ANDREW MARKOWITZ
VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTﾃ右 LAUDER
34
DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
LIAM MCCARTEN
ASHWIN NATHAN
HEAD OF DIGITAL & INNOVATION - NORTH AMERICA AT RECKITT BENCKISER
MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
Get Social: @Brand_Innovator #bisummit
35
Get Social: @Brand_Innovator #bisummit
Advisory Board MASON NELDER
MARC PATRICK
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
SENIOR BRAND DIRECTOR, NIKE EAST
DAVID RUBIN MARKETING BP HAIR US, UNILEVER
JONATHAN STEPHEN HEAD OF MOBILE & EMERGING TECH, JETBLUE AIRWAYS
CHRIS THORNE
GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
WINSTON WANG GLOBAL DIRECTOR OF STRATEGIC INNOVATIONS FOR MARKETING TECHNOLOGY, ANHEUSER-BUSCH INBEV
36
Get Social: @Brand_Innovator #bisummit
UMANG SHAH GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
CHAD STUBBS SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
CHRISTINE VERMES DIRECTOR, BRAND MARKETING, INTEL
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
www.Brand-Innovators.com
Advisory Board COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN AT HEINEKEN USA
Strategic Advisors
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER
@Joel Ewanick Joel Ewanick most recently served as General Motors’ Vice President and Global Chief Marketing Officer.
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS
@ScottMcnealy Scott McNealy co-founded Sun Microsystems, Inc. in 1982, serving as Chief Executive Officer and Board Chairman for over 22 years. He has since 2011 been Chairman of Wayin.
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS
@TedRubin Ted has achieved acclaim not only for his passion about brands, but also as the most followed CMO on Twitter. His latest book, Return on Relationship was released last year.
38
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Marquee Sponsors
Clear Channel Media + Entertainment has 243 million monthly listeners in the U.S., giving it the largest reach of any radio or television outlet in America. The company owns and operates 840 broadcast radio stations, serving more than 150 markets throughout the U.S., and more than 140 radio stations in Australia and New Zealand. Its iHeartRadio – a free, industry-leading, digital music service – gives users instant access to more than 1,500 live radio stations and allows them to create custom stations inspired by favorite artists or songs. The leading media company in America, Clear Channel Media + Entertainment delivers music, news, talk, sports and other content to diverse audiences across platforms including broadcast stations, online (via iHeartRadio and on its stations’ hundreds of websites) satellite, smartphones, iPads and other tablets and in-vehicle. Clear Channel Media + Entertainment leverages its multi-platform assets and vast network of relationships to create one-of-a-kind live events, like the iHeartRadio Music Festival and innovative national and local promotions. @ClearChannel
iHeartRadio is Clear Channel’s free, industry leading digital music service that gives users instant access to more than 1,500 live radio stations from across the country and the ability to create commercial-free, custom music stations featuring songs from their favorite artist and similar music. Users have access to a catalog of 18 million songs from more than 450,000 artists to create their custom stations as well as enjoy thousands of curated digital stations . iHeartRadio’s live stations span every popular genre coast-to-coast including pop, country, urban, rock, talk and college radio and include Clear Channel’s industry-leading hit music stations across 150 markets, such as Z100 in New York and KIIS-FM in Los Angeles — available online, on mobile phones and tablets, in cars and on connected devices including Xbox and smart TVs. @iHeartRadio
40
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Title Sponsors
Accordant Media is an independent, programmatic media-buying and optimization company that makes audience targeting and biddable media simpler and more effective for leading agencies and brand marketers. Accordant’s innovative system plus customized solutions help digital advertisers achieve targeted, efficient and scalable campaigns across paid display, video, mobile, social, email, in-stream audio and out-of-home channels. In addition, Accordant’s powerful custom audience segmentation engine, Audience Optics™, drives integrated data, finely sculpted audience insights and dynamic inventory management to produce greater customer engagement and response rates — its scale, precision, 100% transparency and cross-screen, cross-channel approach unlock the full potential of programmatic media. @Accordant
Adconion Direct is a global provider of multichannel digital advertising solutions delivering performance at scale for advertisers across display, mobile, email, video and social media. By combining Adconion Direct’s exclusive first-party data and cross channel insights with proprietary technology and predictive optimization algorithms, we are able to deliver quality results across multiple channels and devices. Adconion Direct is the standalone business powered by Adconion Media Group’s global technology platform, a proprietary audience profiling engine that tracks and analyzes over 40 billion audience events monthly. Currently, Adconion has 25 offices servicing 20 countries around the world. @Adconion_Direct
42
Get Social: @Brand_Innovator #bisummit
ActionX is located in the heart of New York City’s SoHo district and is comprised of veterans of successful e-commerce, mobile, and media start-ups. We are a leading mobile customer acquisition and retargeting platform for retailers and subscription brands. ActionX technology cracks the code on m-commerce by giving brands the tools they need to drive revenue. Founded by seasoned e-commerce veterans and backed by SoftBank, Lerer Ventures, Verizon Ventures and other top industry leaders, ActionX customers include JackThreads and Forbes.
AOL Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solution. @AOL
www.Brand-Innovators.com
Title Sponsors
All brand strategies start with Bitly Brand Tools. We empower leading brands to control their content as it moves around the web combined with robust analytics. It’s a continuous pulse on what happens to your branded content in real-time, combined with a new way to understand your growing social audiences to maximize your customer engagement and trust. @bitly
Collective is a leading data-driven, programmatic advertising company that connects brand marketers to audiences with personalized ad experiences across screens and formats. Collective’s unified view of the consumer platform breaks down traditional media silos and enables brands to control audience reach & frequency and choreograph messaging across TV, PC, tablet and smartphone devices. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and Bangalore. Collective is backed by Accel Partners, Cox Media Group, Greycroft Partners, iNovia Capital and Samsung Ventures. @CollectiveSays
44
Get Social: @Brand_Innovator #bisummit
Chango is a marketing technology company that puts marketers ahead of their competition. Our combination of proven technology, top industry talent and proprietary data provides solutions to marketers’ most complex problems. We are passionate about helping our clients become marketing rock stars. We excel in the new world of programmatic marketing, where vast quantities of data come together to find the right audience across all types of devices. We unify all that the marketer requires to achieve goals, with the first Programmatic Marketing Platform (PMP) – massive, scalable reach, robust data management and a team that helps you every step of the way. @Chango
Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and billions of available impressions are distilled across all screens. @Dstillery
www.Brand-Innovators.com
Title Sponsors :3
Neustar, Inc. (NYSE:NSR) is the first real-time provider of cloud-based information services and data analytics, enabling marketing and IT security professionals to promote and protect their businesses. With a commitment to privacy and neutrality, Neustar operates complex data registries and uses its expertise to deliver actionable, data-driven insights that help clients make high-value business decisions in real time, one customer interaction at a time. @Neustar
Outbrain helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia.. @Outbrain
46
Get Social: @Brand_Innovator #bisummit
NewsCred is the leading content marketing platform. Pairing cutting-edge software with world-class content, we transform brands into storytellers. NewsCred’s Content Marketing Cloud© provides the easiest endto-end solution for content planning, creation, publishing and analytics. In one place, brands gain unprecedented access to the world’s largest content marketplace, including licensed content from over 4,000 publishers and original content from our award-winning journalist network. Through NewsCred, global brands like Pepsi, P&G, Dell, General Electric and AIG have seen explosive growth in social sharing, engagement and lead generation. Founded in 2008 by Shafqat Islam, Iraj Islam and Asif Rahman, NewsCred has offices in New York, London and Dhaka. @NewsCred
Rakuten LinkShare is a leading provider of fullservice online marketing solutions specializing in the areas of Affiliate Marketing, Paid Search, and Customer Acquisition. Grow sales and find new customers with Rakuten LinkShare, trusted experts providing the industry with thought leadership, superior service and most importantly, RESULTS! @LinkShareBlog
www.Brand-Innovators.com
Title Sponsors
RUN is the leader in mobile-focused programmatic advertising technology. The company empowers clients with self-serve or managed service capabilities, and is backed by real-time up-to-the-second analytics. RUN’s cutting-edge mobile solutions integrate into its full suite of desktop capabilities and analytics products. Established in 2010, RUN is a NYbased company. @RunAds
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal
48
Get Social: @Brand_Innovator #bisummit
With more than 400 million auctions per day, SpotXchange is the trusted video advertising platform for premium publishers, connecting them with advertisers, agencies, trading desks, DSPs and ad networks to ensure they achieve maximum revenue for their inventory. SpotXchange shows premium publishers and more than 1,000 world class advertisers that there is a better way to buy and sell digital video – with trusted solutions that guarantee total transparency, brand safety and realtime control in an open market or directly executed through the SpotXchange platform. Headquartered north of Denver, SpotXchange has offices in New York, London, and Sydney and is ranked 6th on comScore for video ads served, reaching over 200 million unique visitors in more than 80 countries each month. @SpotXchange
Videology is one of the world’s largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape. Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore and Sydney. @VideologyGroup www.Brand-Innovators.com
Title Sponsors
AT&T AdWorks is a leader in Advanced TV advertising focused on reinventing how advertisers target and engage audiences across screens. AT&T’s data advantage enables AdWorks to provide a more efficient national TV media buy and its superior IPTV platform helps delivers engagement beyond the :30 TV spot. For more information, please visit adworks.att. com or @ATTAdWorks
Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. Customers include top brands across entertainment and media, consumer packaged goods, and financial services. @dynamic_signal
50
BrightRoll is the world’s leading provider of digital video advertising services. The company has access to billions of monthly digital video impressions across the globe through its network and exchange (BRX). The company enables advertisers to execute smart digital video advertisers across the web and mobile landscape. The company provides publishers with access to the industry’s largest video marketplace.
The premier mobile publisher platform, Kargo delivers innovative advertising experiences and integrated marketing opportunities across Kargo’s proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the overall growth and monetization of its audience across its major media brand properties. @kargo
NinthDecimal is the leading mobile audience intelligence platform building the most comprehensive understanding of people by connecting their digital and physical lives. Through a combination of data and proprietary technology, NinthDecimal provides Fortune 500 companies, brands and agencies a unique view of today’s consumer, informing media strategies and enabling optimal campaign ROI across digital using one trillion data points.
PureMatter is one of Silicon Valley’s most energetically growing Social and Content Marketing Agencies with clients such as Pitney Bowes, IBM, Cisco, The CMO Club and CBIZ. Winning over 200 awards in the last 12 years, the agency most recently produced the 2013 “Content Marketing Campaign of the Year” chosen by the Content Marketing Institute and Disqus. @PureMatter
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com