NDS A R B Y R U X LU
JULY 30, 2015 NEW YORK
are you ready for the spotlight? 2015 Rising Star Awards Outbrain is shining a spotlight on emerging leaders in digital content. Nominated by their peers, these individuals are transforming brand storytelling through content. Discover how dozens of nominees are doing it and submit your own Rising Stars for the 2015 awards.
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Hello and ... Welcome to Brand Innovators Luxury Brands in New York!
Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
The Internet has fundamentally transformed the way luxury brands market their products. From Baccarat and Bentley to Rolex and RayBan, luxury brands the world over are embracing the visual, social and interactive tools that digital media provides them with, to identify and interact more closely with their consumers, generate positive word of mouth, and launch their next limited edition. In addition, E-Commerce is providing a new and untapped channel for premium products. Brand Innovators Luxury Brands will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories about how they are using digital media and advertising technology to engage more closely with their consumers. We will hear from some of the best and brightest brand marketers at some of the most prestigious luxury brands in the world, about how they are using technology to drive new customers into the purchase funnel. Thank you to all of the speakers, attendees and partners who contributed to our information-packed program today. We invite all of you to participate in the discussion, and to share ideas with your fellow marketers in the Brand Innovators community, both during and after today’s event. Enjoy the show, and we look forward to seeing you, again, at Brand Innovators Fashion Week in New York, Friday, September 25.
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.
Brand Innovators Team Brandon Gutman Co-Founder
Ted Rubin
Acting Chief Marketing Officer
David Teicher
Chief Content Officer
Ryo Mochido
Event and Marketing Manager
Maria Sekar
Program Director
Elizabeth Scott
Social Media Manager
Marc Sternberg Co-Founder
Jared Hopfer
Chief Revenue Officer
Alexander Kanish
Business Development Manager
Martina Suess
Program Director
Negeen Amuzegar
Marketing Coordinator
Parker Johnson
Marketing Coordinator
What’s Inside LETTER FROM THE FOUNDERS ........................................ 3 VIP SPEAKERS ................................................................. 6 AGENDA ............................................................................. 10 SPEAKERS ........................................................................ 18 ADVISORY BOARD ........................................................... 28 STRATEGIC ADVISORS .................................................... 33 SPONSORS ...................................................................... 34
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WINNER OF TEN LOS ANGELES PRESS CLUB 57 TH SOUTHERN CALIFORNIA
JOURNALISM AWARDS
MORE AWARDS THAN ANY OTHER NEWS OUTLET
INCLUDING: BEST WEBSITE & ENTERTAINMENT JOURNALIST OF THE YEAR
Keynote
VIVIAN ROSENTHAL FOUNDER, SNAPS @vivianrosenthal
Vivian is the founder and CEO of Snaps, a mobile engagement platform that connects brands and consumers. She’s also the founder-in-residence at 30 Weeks, the collaborative experiment from Google, Pratt, Parsons, and others that serves as an incubator for designer-led products and businesses. A TEDx speaker, she previously cofounded Tronic Studio and was named one of Creativity magazine’s Top 50 Global Creatives of 2010.
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Fireside Chat
KIRTI SRIKANT VICE PRESIDENT, BRAND & ADVERTISING, OPPENHEIMER FUNDS @KBabyMama
Kirti Srikant joined OppenheimerFunds as AVP, Director of Brand Marketing & Advertising in September 2010 to digitize advertising and media strategies. She oversees brand marketing, advertising, media strategy and agency relationships. Her approach to creative messaging and multi-channel media strategy has garnered numerous awards, including a Best in Show 2013 OMMA Award, Best Overall Communications 2012 from MFEA, and FCS’s Best in Show – App and Digital 2013. Kirti honed her skills at Citigroup, where she rose to VP, Marketing Strategy. She received her MBA from the Columbia Business School and has a B.S. in Corporate Communications & Marketing from the City University of New York.
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Agenda THURSDAY, JULY 30
MASTRO’S STEAKHOUSE, NEW YORK
8:00 am
BREAKFAST
8:45am
OPENING REMARKS Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators
9:00 am
BUILIDING A LUXURY BRAND IN THE DIGITAL ERA Digital media and the Internet are rapidly transforming how luxury brands market themselves. From Baccarat to Bentley, Gucci to Gulfstream, and Rolex to Relais & Châteaux luxury brands are rapidly embracing big data, digital video, social media, content marketing, mobile/tablets and other digital platforms to engage more closely with their consumers. Nevertheless, the exclusive nature inherent in luxury brands mean that personalization and fusing together paid media, social activities and real-time marketing is key. Learn how leading luxury brands are scoring big wins in digital. Moderator: Jared Hand, SVP, North America, Datorama Kristina Buckley Kayel, VP Communications, the Americas, Van Cleef & Arpels Eric Jillard, Director of Brand Execution and Digital Marketing, Cadillac Reid Stewart, VP Marketing, Ralph Lauren Anne Valentzas, Vice President, Affluent Consumer Marketing, MasterCard
9:35 am
KEYNOTE -- THE POWER OF A POIGNANT INSIGHT: A CASE STUDY ON THE MASTERCARD TRAVEL CAMPAIGN In this age of increased messaging clutter, strong insights are critical to engaging consumers. Insights are not about the appeal a product or service has to a specific demographic, but rather understanding how consumers act, what motivates them and what cultural influences are at play in shaping their attitudes and behavior. This session reveals how MasterCard uncovered a compelling insight for a travel campaign and successfully engaged the affluent consumer with the suite of MasterCard travel products and services. Anne Valentzas, Vice President, Affluent Consumer Marketing, MasterCard
10:00 am RISE OF THE VISUAL WEB, RISE OF DIGITAL VISUAL MARKETING Mo Loew, SVP of Sales, TripleLift CONTINUED ON PAGE 12 10
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Discover how smart brands plan for the moment on Twitter. Follow: @TwitterAds Read our blog: advertising.twitter.com
Agenda 10:20 am
THE MILLENNIAL SHOPPER What will engage, inspire and move Millennials to become luxury consumers? Typical Millennial shoppers admire the same brands as their parents, but purchase for different reasons. They are cause-oriented, eco-responsible, enjoy travel and usually shop after extensive online research, most often on their mobile devices. How do luxury brand marketers capture, engage and inspire this new generation? Learn how leading luxury marketers are gathering data about the habits and interests of young luxury shoppers, and combining them with marketing programs that reflect the unique value systems of this important segment.
Emily Brimmer, Head of Marketing, MCM Worldwide, The Americas Jean Marie Healy, Senior Business Leader, Global Consumer Marketing, MasterCard Alexa Lombardo, Assistant Manager, Global Marketing, Bobbi Brown Cosmetics
10:50 am NETWORKING BREAK 11:10 am
UNDERSTANDING AND PREDICTING CONSUMER PREFERENCES FROM SOCIAL Consumer preferences can change at a moment’s notice. What if you have a tool which allows you to easily get deep, actionable consumer insights and predict changes in consumer preferences? It turns out social media sentiment can be the crystal ball that brands and analysts use to create actionable forecasts of what consumers will actually be spending their money on. NetBase Brand Passion Report on Luxury Brands highlights several shifts in consumer perception, including the rise of Apple as a luxury brand, and their sentiments of the most revered luxury brands today. What motivates the world’s most discerning consumers? How do consumers really think and feel about the most recognized luxury brands? Learn how consumer preferences have changed year-over-year for the global social ranking of the top 45 luxury brands. Furthermore, see first-hand examples from Credit Suisse of how social media sentiment can predict new trends and spending habits in apparel and softline brands like Nike, Lululemon, and Coach.
Michael Osofsky, Chief Innovation Officer, NetBase Sara R. Shuler, Associate – Equity Research Apparel/Softlines, Credit Suisse
CONTINUED ON PAGE 14 12
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Snaps is the ďŹ rst end-to-end solution for marketing in the messaging space. Our current clients include Pepsi, Burger King, Viacom, Sony Pictures, Warner Bros, The LA Kings, The Atlanta Hawks, L’Oreal and many others. Through our platform, brands can upload and manage their own emoji, sticker, gif and video content, and syndicate it through a branded keyboard on iOS and android, and also across our network of partner applications (Kik, Tango, Viber, etc.) reaching 600M+ global MAUs.
Through our dashboard, marketers gain deep analytics and insights that inform content strategy and marketing investments across social and mobile. www.makesnaps.com
Agenda 11:35 am THE LUXURY RETAIL EXPERIENCE TRANSFORMED How are companies leveraging their brick and mortar locations and “high touch service” to connect with, surprise and delight their luxury clients? Engaging luxury consumers via their smartphones and iPads or online via their online shopping sites, is only the beginning. Luxury retailers are responding to the high tech shopper with new customer service programs, smartphone apps and highly-personal retail shopping experiences. Client services are integrated into the online retail experience to maintain seamless interactions and the ultimate omni-channel shopping experience. Learn how luxury retailers are connecting the dots between the digital and in-store experiences. Moderator: Bill Clifford, Chief Revenue Officer, SessionM Angela Gruszka, Director, Marketing + Communications, ABC Carpet & Home Ye Jin, Customer Retention and Loyalty, Senior Strategist, Michael Kors Cynthia Kleinbaum, Director of Loyalty, Gilt
12:10 pm
FIRESIDE CHAT – UNDERSTANDING THE LUXURY CONSUMER WITHIN ASSET MANAGEMENT Kirti Srikant, Vice President, Brand & Advertising, OPPENHEIMER FUNDS
12:35 pm
KEYNOTE
1:00 pm
TOUCHPOINTS IN LUXURY: BRAND STORYTELLING THROUGH THE INTEGRATION OF VIDEO AND SOCIAL MEDIA CHANNELS
Luxury companies have always been publishers of brand stories, but the industry was initially slow to adopt social media, fearing it would destroy their perceived exclusivity. Today, stories are being tailored and media is being created for the express purpose of driving engagement and distribution among luxury audiences across all of the established and emerging social media channels. Video is the medium of choice, for its ability to authentically reflect brand history, craftsmanship, product information, celebrity endorsements and serial plots. Hear firsthand why video supports the overall message for brands and creates seamless, integrated stories, while platforms like Twitter, Instagram and other emerging social influencer tools are used to distribute and amplify messages.
Vivian Rosenthal, Founder, Snaps
Emmy Burns, Global Digital & Social Media Strategist, Elizabeth Arden Licensed Fragrances Albert Hseih, Marketing Manager, XOJET
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1:35 pm
LUNCH
2:30 pm
IT’S A WRAP!
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Speakers SUNEET BHATT
CHIEF MARKETING OFFICER, LIVEINTENT
Suneet Bhatt is responsible for Marketing at LiveIntent, who were recently named to Forbes’ Most Promising Companies of 2015 list and named by Crain’s as the fastest growing technology company in New York. As the CMO of LiveIntent, he ensures that our sales, product, people, and operations feel well supported, our customers feel well represented, and our company represents itself well. Suneet also oversees the Demand and Revenue side of the business. Prior to joining LiveIntent, Suneet held executive positions at Chartbeat, WPP’s POSSIBLE, and NAVEX Global. When he’s not at LiveIntent, he tries to spend his time with the people he loves, wrapping himself even further around his daughter’s finger.
KRISTINA BUCKLEY KAYEL
VP COMMUNICATIONS, THE AMERICAS, VAN CLEEF & ARPELS Kristina Buckley is Vice President of Communications at the renowned French Jewelry Maison, Van Cleef & Arpels. She has 13 years of experience overseeing Communications and Marketing for the Americas (North America, Carribean, Latin America and Canada) subsidiaries of several preeminent European Luxury firms. Since joining Van Cleef & Arpels in 2008, Kristina has spearheaded a fully integrated communications strategy ensuring qualitative, distinctive and consistent transmission of the Maison’s identity, values and creations across all communication channels. Kristina ensures that digital is treated as a dynamic thread which is woven into all areas she oversees: advertising, special events, COOP marketing, PR, celebrity relations, strategic institutional partnerships, exhibitions, direct mail and eCRM. 18
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EMILY BRIMMER HEAD OF MARKETING AT MCM WORLDWIDE, THE AMERICAS
Emily Brimmer oversees US marketing for global luxury accessories brand MCM. Emily joined the MCM team after her work with high profile companies including Michael Kors, C. Wonder and Saks Fifth Avenue. As MCM’s marketing lead in the US, she manages omni-channel marketing activities, including brand marketing, PR, advertising, and events. She works closely with MCM’s global team to ensure all marketing plans resonate strongly within the US market, as the brand strives to speak to the truly global, new-luxury consumer. Emily is a graduate of NYU and received an MFA from l’Ecole Supérieure des Arts et techniques de la Mode in Paris.
EMMY BURNS
GLOBAL DIGITAL & SOCIAL MEDIA STRATEGIST, ELIZABETH ARDEN LICENSED FRAGRANCES @emmyburns Emmy Burns is a 14-year strategic channel agnostic [digital x social media x television production] veteran with particular expertise in developing lifestyle and celebrity branded content storytelling through new technologies. With a background in producing television commercials and crossing over into digital media, she’s developed digital marketing strategies for a decentralized media model through an editorialized approach that positions brands as relevant and inspiring content creators to successfully target the millennial generation. Emmy is currently at Elizabeth Arden working on the Global Licensed Fragrances business on designer and celebrity fragrance brands including: Taylor Swift, Britney Spears, Justin Bieber, Nicki Minaj, Juicy Couture, John Varvatos and Curve. www.Brand-Innovators.com
Speakers ANGELA GRUSZKA DIRECTOR, MARKETING + COMMUNICATIONS, ABC CARPET & HOME @AngelaGruszka
Angela Gruszka has over a decade of experience developing and implementing integrated marketing and communications strategies for design, fashion, and luxury brands. Currently, she is the Director of Marketing and Communications for ABC Carpet & Home where she leads cross-channel brand marketing and communication efforts. Bringing strategic insight, creativity, and guidance of innovative platforms and technology, Angela has been integral to the evolution and growth of the ABC Carpet & Home brand. During her tenure, she conceptualized and directed compelling, award-winning campaigns, thought-provoking digital experiences, and took a lead role in the design and development of ABC Carpet & Home’s new ecommerce website.
JARED HAND
SVP, NORTH AMERICA, DATORAMA @jaredghand Jared Hand supervises a growing sales team at Datorama, a global marketing intelligence company that provides the world’s first marketing data-hub to help executives, analysts and IT professionals quickly manage and confidently execute upon vast amounts of data. Jared joined Datorama in February, from Beanstock Media, which had acquired Onswipe, where Jared likewise served as CRO. He has deep experience working closely with Fortune 500 brands at the enterprise level. Prior to Onswipe Jared was VP Ad Sales at Jumptap. Earlier in his career he held leadership positions at Gorilla Nation Media, Clear Channel Online Music & Radio and Dennis Digital/Maxim Online. 20
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BRANDON GUTMAN
CO-FOUNDER, BRAND INNOVATORS @BrandonGutman As Co-Founder of the Brand Innovators, Brandon Gutman is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build a name and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has appeared on Forbes. com’s CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.
JEAN MARIE HEALY
VICE PRESIDENT/SENIOR BUSINESS LEADER, GLOBAL CONSUMER MARKETING, MASTERCARD Jean Marie Healy has been Vice, President, Global Consumer Marketing, Small Business at MasterCard since 2013. In this role she is responsible for the worldwide marketing of MasterCard’s solutions designed to help small businesses and affluent consumers. An e-commerce veteran, prior to joining MasterCard, Jean Marie was Chief Marketing Officer of Kiwi Collection, an early stage e-commerce travel company and provider of the Visa Signature Luxury Hotel Collection globally. Jean Marie held a variety of positions at American Express in New York and London from 1996-2010, including Vice President, Marketing and Customer Experience for the International Card Services division and Vice President, Strategic Partnerships for the consumer division. www.Brand-Innovators.com
Speakers ALBERT HSIEH
MARKETING MANAGER, XOJET, INC.
Albert Hsieh is an experienced and passionate brand strategist specializing in aviation, commercial airlines and lifestyle branding. He’s currently the Marketing Manager at XOJET, where he supports the development of marketing communication and brand ecosystem (across product, service and communication outlets – internal and external), which enhances the overall XOJET brand experience. Albert specializes in global brand management, corporate identity and commercial strategizing and has a diverse portfolio of professional marketing experience across various brands including XOJET, China Airlines, JetBlue and Dell.
YE JIN
CUSTOMER RETENTION AND LOYALTY, SENIOR STRATEGIST, MICHAEL KORS Ye Jin is a Senior Strategist at Michael Kors, spearheading MK’s multi-channel customer retention and loyalty initiatives. Previously, Ye held a leadership position in Brand Management at Starwood Hotels and Resorts, in Stamford, CT, was an Industry Analyst at Google’s EMEA HQ in Dublin, Ireland, and worked as an investment associate at Point Nine Capital, an angel VC based in Berlin, Germany. Ye has her MBA from the Kellogg School of Management at Northwestern University, received her MSc from King’s College London, and BSc from Lancaster University, United Kingdom.
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ERIC JILLARD
DIRECTOR OF BRAND EXECUTION AND DIGITAL MARKETING, CADILLAC @ejillard Eric Jillard is the Director of Brand Execution and Digital Marketing at Cadillac, where he is responsible for delivering compelling, brand building communications across channels, including media, auto shows and events, retail marketing, digital channels, and CRM. Prior to joining Cadillac, Eric was the General Manager of Marketing Services at MercedesBenz USA, where he led the planning and development of the company’s digital and traditional marketing communications programs. Eric holds a bachelor of science in business administration from the University of Delaware in Newark, Delaware, and received his master of international management from Thunderbird School of Global Management in Glendale, Arizona.
ALEXA LOMBARDO
ASSISTANT MANAGER, GLOBAL MARKETING, BOBBI BROWN COSMETICS @alexa_lombardo Alexa Lombardo is currently a Manager in Global Marketing and Strategic Projects with Bobbi Brown Cosmetics, at the Estee Lauder Companies. Simultaneously, she is a Project Lead on the Innovation Committee of ELC’s GenNEXT Millennial Employee Resource Group. A top to bottom thinker, Alexa has the ability to translate broad strategic vision into action. She enjoys creative problem solving and collaborative teamwork, and brings an enthusiasm for learning to each new project. She has experience across a wide range of industries and functional areas at fortune 500 companies and fast-growing startups. www.Brand-Innovators.com
MO OSY LVA NI A PR ESE NTS
THE 2015 MILLENNIAL STUDY RANKING REPORT Over the last three years, we've surveyed more than 3,500 Millennial consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.
FOR MORE INFORMATION, CONTACT:
NORTY COHEN, FOUNDER/CEO MOOSYLVANIA
314-644-7901 • NORTY@MOOSYLVANIA.COM
Speakers MICHAEL OSOFSKY
Chief Innovation Officer and Co-Founder, Netbase @mosofsky Michael Osofsky co-founded NetBase 10 years ago and worked closely with Coca Cola, Procter & Gamble and Kraft Foods to pivot NetBase into the leading Social Analytics company it has become today. Michael has done work with Food, Beverage, Retail, Technology, Consumer and Sport companies and knows who ‘gets’ social. He loves to blend things using his favorite Vitamix blender and lives in San Francisco.
MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS @MarcSternberg1
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SARA R. SHULER
Associate – Equity Research Apparel/Softlines, Credit Suisse
Sara Shuler has been an Associate on the Credit Suisse Equity Research Softlines team since November 2013, under lead analyst Christian Buss. She had an eight year career in the fashion industry before joining Credit Suisse. Sara was the Senior Production Manager for Women’s and Men’s RTW Collection RTW at Alexander Wang and she was the Production Manager for Women’s Collection RTW at Michael Kors prior to her career with Credit Suisse.
REID STEWART VICE PRESIDENT, MARKETING, RALPH LAUREN
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and nonprofit organizations, including Make-A-Wish Foundation of Los Angeles and the AntiDefamation League/LA.
Reid Stewart is the head of Men’s Wear domestic marketing at Ralph Lauren. A sports-marketer turned fashion evangelist, Reid carries the mission of engaging and inspiring generations of customers across all of the brands in Ralph Lauren’s men’s wear portfolio. He drives the marketing strategy for digital, traditional advertising, direct, events and in-store. Prior to fashion, Reid spent over 10 years as a senior leader at one of the top experiential marketing consultancies directing strategy for clients such as Toyota, Gillette and AT&T, partnering them with the top sports and entertainment properties around the world. Reid brings a unique perspective on how brands can engage and excite consumers.
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Speakers ANNE VALENTZAS
VICE PRESIDENT, AFFLUENT CONSUMER MARKETING, MASTERCARD @annevalentzas Anne Valentzas is vice president, Affluent Consumer Marketing for MasterCard. Within this role, Ms. Valentzas leads a cross functional team responsible for MasterCard’s U.S. affluent strategy designed to inform and engage consumers. Specific areas of concentration include the development and delivery of fully integrated, consumerfacing marketing initiatives across premium products and solutions, digital and social properties, sponsorship, issuer and merchant partners. Prior to joining MasterCard in 2012, Anne spent 17 years in luxury marketing across the retail and manufacturing sectors, including premiere brands Richemont’s Montblanc, fine jeweler Bailey Banks & Biddle and De Beers managing the iconic “A Diamond is Forever” campaign.
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Advisory Board MADHUR AGGARWAL
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
DOUGLAS BUSK GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCACOLA COMPANY
B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
CHRIS CHESEBRO
CHARLIE COLE
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
CEO, THE LINE
ERICK DICKENS
JORGE FONTANEZ
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
MARC FONZETTI
NICOLE FRALEY
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
AVP DIGITAL MARKETING, VICTORIA’S SECRET
www.Brand-Innovators.com
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Advisory Board IAN GOMAR
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MAYUR GUPTA
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLYCLARK
KIRK HEINLEIN
SCOTT HUDLER
DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
JASON JOHN
ADAM KMIEC
CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
JOHN KOLLER
VICTOR LEE
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VP DIGITAL BRAND MARKETING, HASBRO
JAKE LESTAN
PJ LEWIS
HEAD OF BRAND PARTNERSHIPS & NEW PRODUCT COMMUNICATIONS, DISCOVER
SENIOR DIRECTOR, GLOBAL BRAND MARKETING & DESIGN, MATTEL
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Advisory Board TRESSIE LIEBERMAN SENIOR DIRECTOR & SOCIAL MARKETING, TACO BELL
VP STRATEGIC MARKETING, COLUMBIA RECORDS
MICHAEL MA
PAUL MARCUM
SVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA
HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
MERYL TRUFFELMAN MACUNE VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTﾃ右 LAUDER
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ELLIOT LUM
ANDREW MARKOWITZ
DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
ASHWIN NATHAN
MASON NELDER
MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
MARC PATRICK
DEB RADCLIFF
SENIOR BRAND DIRECTOR, NIKE EAST
SENIOR VP MARKETING, WEST MARINE
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Markeeng that Maaers
Pear enables brands to build real relaaonships with communiies at scale.
Soluuons.Pearup.com
Advisory Board BETH REILLY
UMANG SHAH
SENIOR DIRECTOR, HEAD OF DIGITAL & SOCIAL MARKETING, BARILLA GROUP
GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
JOHN STARKWEATHER
CHAD STUBBS
EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T
JON SUAREZDAVIS VICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
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SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
CHRIS THORNE
GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA
Strategic Advisors NORTY COHEN CEO AND FOUNDER, MOOSYLVANIA @NortyCohen
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick
CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis
www.Brand-Innovators.com
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Title Sponsors
Bottlenose provides real-time comprehension of streaming data sources that hold hidden opportunities, threats and other phenomena material to your business. We do this through our advanced Trend Intelligence technologies that find vital and actionable signals in social, broadcast and enterprise data streams. Our Trend Intelligence application, Nerve Center(tm), offers an enterprisegrade, real-time dashboard for researching, discovering, tracking and acting on influential developments as they form and spread. Nerve Center is used by marketing, content, distribution, security, research, customer service and many other functions in leading brands and agencies, to identify, anticipate and instigate the trends that materially drive their business. @bottlenoseapp
Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and billions of available impressions are distilled across all screens. @Dstillery
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Carusele brings together audiences, influencers, and brands though high quality social media content to increase awareness, engagement and brand recognition. Using an Organish(TM) media approach, our editors and content creator network create branded media that is shared exponentially across the social media landscape. Leading brands choose Carusele, an Ignite Social Media Company, because we help them activate the right audience in creative, strategic and measureable ways. @carusele
Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. The brand’s advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, consumer packaged goods, and financial services. @dynamicsignal
Title Sponsors
Other agencies treat social media the way advertising has always been treated. At Ignite Social Media, we have created an innovative, specialized approach that we use to power social media marketing for some of the world’s best brands. Brands choose us because, as one of North America’s first social media agencies, we know how to turn business objectives into realities in creative, strategic and measurable ways. @IgniteSMA
NetBase is the award-winning social analytics platform that global companies use to analyze and engage with consumers in real-time to build your business. NetBase won CGT’s Best in Class: Consumer Goods Technology award this year. Our platform processes billions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation leaders. NetBase is a trusted partner to AMC Networks, American Airlines, Arby’s, Beam, Coca-Cola, Kenneth Cole, McCann Erickson, Ogilvy, Walmart and YUM!. Our customers report 34% cost reduction to capture social media insights, 20% time reduction to manage PR and significant boost in productivity for many business functions. Please contact us to learn more and to schedule a custom demo: www.netbase.com or email info@netbase.com @Netbase
Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability the interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania
As the world’s leading content marketing and syndication platform, NewsCred provides brands and publishers with access to fullylicensed articles, images and video from over 2,500 world-class sources. NewsCred empowers brands and publishers to drive new revenue by delivering the content their audiences want and share. Combining powerful curation technology and an experienced editorial team, NewsCred builds custom content solutions to global clients, including niche editorial sections, thought leadership portals, email marketing and social media campaigns. @Newscred
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Outbrain, helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia. @Outbrain
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal 36
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Pixability is an ad buying and video marketing platform for YouTube. Many of the world’s top brands and agencies depend on Pixability’s award-winning programmatic media technology for effective YouTube campaigns with complete transparency and reporting accuracy. Pixability enables media professionals to plan smarter placements, run faster campaigns, and see better results. Pixability is headquartered in Boston with presences in New York, San Francisco, Chicago, and London. @Pixability.
Twitter is an online social network and a microblogging service that enables users to send and read “tweets,” which are messages limited to 140 characters. Registered users of Twitter are able to read and post tweets via the web, SMS or mobile applications. Created in March 2006, Twitter is a global real-time communications platform with 400 million monthly visitors to twitter.com and more than 200 million monthly active users around the world. It receives a billion tweets every 2.5 days on every conceivable topic. World leaders, major athletes, star performers, news organizations and entertainment outlets are among the millions of active Twitter accounts through which users can truly get the pulse of the planet. @twitter
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The Hollywood Reporter is the entertainment industry’s flagship media brand. With in-depth reporting, analysis, unprecedented access, world-class photography and video, and feature exclusives, and is the definitive source for breaking entertainment and business news . The magazine just won the ASME Award for General Excellence, Special Interest – which “honors magazines serving highly defined reader communities.” The Hollywood Reporter reached an all-time high of 19.78 million individuals worldwide online at thr.com this year , and has over 236,000 readers in its weekly magazine, delivering news to an audience of industry power players including producers, directors, studio & network executives, agents, managers & talent. High income C suite individuals who have the disposable income to live the great life. The Hollywood Reporter Roundtables for Emmy and Awards season will appear on Sundance channel this year.
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Datorama is an incredibly powerful end¬to-¬end marketing analytics and business intelligence platform. Unlike other BI tools, Datorama was built specifically with marketing in mind. Datorama provides marketers and analysts with an unparalleled ability to understand how all aspects of their marketing are performing to ensure that they’re maximizing critical business outcomes. At the core of our platform is a proprietary ETL engine that allows our clients to integrate and automate the connection of any data source into our proprietary data model that has an unparalleled depth of marketing intelligence built into it. Together these two features lead to a lower cost of ownership for a platform that produces greater visibility and richer insights, always on and in real time.
LiveIntent is an Email Innovator, proving that email is no longer about sending email by making the buying and selling of display ads within the email channel as easy and efficient as every other form of digital media. They are the first real-time ad server for email, powered by predictive optimization and targeting that is activated every time the email is opened. With an exchange spanning thousands of newsletters that see over 65MM uniques in virtually every vertical, they stand as a gateway to a proprietary, highly engaged audience that, with an average performance 2-10x better than traditional web display, should to be the top priority of every brand that is serious about their digital marketing strategy. @liveintent
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Where groups and sponsors connect. Pear’s engagement platform, Pearup.com, connects brands and local businesses to target consumers through sponsorships for authentic and meaningful relationships. Since 2009, we make grassroots sponsorship easy, scalable and economical. Pear is a win-win experience between sponsors and affinity groups. Brands leverage sponsorships for digital engagements such as fan acquisition, video and content distribution, user-generated content, and consumer insights initiatives. The sponsored benefits from the sponsorship support, and the sponsor gets exposure while building customer engagement and loyalty. Pear brings this process online, and makes it easier than ever before. Real relationships. Real results. Learn more at advertising. pearup.com @Pear_says
Snaps is the first end-to-end solution for marketing in the messaging space. Our current clients include Pepsi, Burger King, Viacom, Sony Pictures, Warner Bros, The LA Kings, The Atlanta Hawks, L’Oreal and many others. Through our platform, brands can upload and manage their own emoji, sticker, gif and video content, and syndicate it through a branded keyboard on iOS and android, and also across our network of partner applications (Kik, Tango, Viber, etc.) reaching 600M+ global MAUs. Through our dashboard, marketers gain deep analytics and insights that inform content strategy and marketing investments across social and mobile. @MakeSnaps
TripleLift is the native advertising platform built for the visual web. Leveraging pioneering ad and computer vision technology, TripleLift seamlessly integrates a brand’s most engaging images alongside contextually relevant content, across any device, at scale. Founded in 2012, TripleLift is credited with developing the first viable alternative to traditional banner advertising and introduced the industry’s first programmatic exchange for premium native inventory. The use of big, beautiful imagery to tell brand stories has delivered meaningful interaction and engagement for many of the world’s leading brands and publishers. TripleLift was named 212 NYC and The New York Times Ad Tech Startup of the Year, and was a finalist in AdWeek’s Startup of the Year awards. @tripleliftHQ 38
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WHAT MOTIVATES THE WORLD'S CONSUMERS? GET THE FULL BRAND PASSION REPORT: LUXURY BRAND RETAILERS AT NETBASE.COM.
ENTERPRISE-SCALE SOCIAL MEDIA ANALYSIS