Hello and... Welcome to our Second Annual Brand Innovators Made in America Summit in Detroit! America: “Land of the free, home of the brave” and birthplace to many of world’s greatest brands... From Ford to Frito-Lay, from Mac Trucks to Starbucks, from Apple to Snapple, America is home to hundreds of the world’s most iconic brands. For more than two hundred years, entrepreneurs like Estée Lauder, Berry Gordy Jr., Thomas Edison, Levi Strauss, Walt Disney, Sam Walton and Steve Jobs, to name a few, have changed our lives and improved Brandon Gutman our standard of living, by inventing new and useful products that never Co-Founder existed before. In the process, they created iconic brands that have endured and resonated with consumers for generations. What is it about America that inspires us to innovate and invent new products, if not whole new industries, improve people’s lives, and constantly challenge the status quo? And, why have American companies excelled at marketing their products to the rest of the world, finding loyal customers in virtually every country on earth? Brand Innovators Made in America will look at the DNA behind America’s most successful brands and why these brands continue to drive the world’s economy. Marc Sternberg Co-Founder
Brand Innovators Made in America will also address how digital media and advertising technology — including digital video, social media, content marketing, Big Data, E-Commerce, and Internet enabled phones, tablets and automobiles — is impacting how American brands engage with their consumers worldwide. Thank you to all of our speakers, attendees, and partners who contributed to today’s program. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event. Enjoy the show and we look forward to seeing you, again, soon! Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
3
Brand Innovators Team Brandon Gutman
Marc Sternberg
Co-Founder
Co-Founder
Jared Hopfer
Ted Rubin
Head of Business Development
Acting Chief Marketing Officer
Paula Parisi
David Teicher
Chief Technology Officer
Chief Content Officer
Dylan Ruby
Alexander Kanish
Community Manager
Business Development Manager
Gene Nech
Head of CRM and Direct Marketing
What’s Inside LETTER FROM THE FOUNDERS . ................................3 TOP 10 COMPANIES TO WATCH................................... 6 VIP SPEAKERS .......................................................... 8 AGENDA ...................................................................10 SPEAKERS............................................ .....................14 ADVISORY BOARD ....................................................28 STRATEGIC ADVISORS .............................................33 SPONSORS. ...........................................................34
4
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Honor Roll 2014 Brand Innovators Made In America Top 10 New Brands To Watch The 2014 Brand Innovators Made In America Top New Brands To Watch celebration of achievement spotlights 10 new brands that have made a mark, surmounting the odds to establish themselves in a demanding consumer marketplace. Honorees for this second annual honor roll were selected based criteria including consumer adoption, media buzz and awareness, ability to create brand equity and overall innovation in brand marketing through products made in the USA.
1.
American Mountain Company makes mountain wear reminiscent of a time when climbing was in its purest form and excellence was found in all aspects of a product. 2. Alex + Ani is pioneering its own definition of corporate consciousness, creating high quality, thoughtfully-manufactured jewelry through sustainable initiatives and mindful actions. 3. Bark & Co was founded on a love of all things canine and is dedicated to building products that foster the health and happiness of dogs everywhere. 4. BucketFeet connects people through art in everyday life, using shoes as its canvas and the BucketFeet Artist Network, which consists of more than 2000 artists in some 35 countries. 5. Buck Mason designs and manufactures quintessential men’s basics, rooted in simplicity, character, and function and offered online and curated in home-try-on packages. 6. Chalkfly is an e-tailer that offers more than 50,000 products that span the classroom to the breakroom, allowing customers to donates 5 percent of every purchase price to a local school or teacher. 7. DRIFT Eyewear seeks to change the way optical frames look and feel through its unprecedented use of familiar materials in unusual ways. 8. Farmigo empowers people to eat better – by creating farm-to-neighborhood access to fresh and affordable food, benefiting local farmers and bypassing local supermarkets. 9. Founders Brewing Co. brews complex, in-your-face ales, with huge aromatics, bigger body, and tons of flavor, including Nitro Pale Ale, Oatmeal Stout and Dirty Bastard. 10. Sonoma Cider is committed to restoring cider, once the preferred American beverage, to its unique place in the beverage pantheon through its complex and flavorful artisanal spirits.
6
Get Social: @Brand_Innovator #bisummit
Host
TED RUBIN ACTING CMO, BRAND INNOVATORS
@TedRubin
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted recently left his position as Chief Social Marketing Officer of Collective Bias. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. His most recent book is Return on Relationship.
Keynote Speaker
DAVID FARBMAN AUTHOR, SPEAKER & HUNTER
@FarbmanGroup
David Farbman is a New York Times best selling author and speaker on business and individual improvement, the CEO of HealthRise Solutions, the chairman and founder of Carbon Media Group, a media company focusing on the outdoor audience and a principal in NAI Farbman Group. He is the Chairman and Founder of OutdoorHub. His book, The Hunt: Target, Track, and Attain Your Goals is published by Jossey-Bass of Wiley Publishing. You can learn more about David Farbman and The Hunt at www.davidfarbman.com.
8
Get Social: @Brand_Innovator #bisummit
Agenda BRAND INNOVATORS MADE IN AMERICA THURSDAY, JULY 10, 2014
8:00 am BRAND INNOVATORS MADE IN AMERICA ‘TOP 10 NEW BRANDS TO WATCH’ VIP BREAKFAST 8:30 am WELCOME
Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators Host: Ted Rubin, Acting CMO, Brand Innovators, Social Marketing Strategist
8:45 am
AWARDS PRESENTATION — BRAND INNOVATORS MADE IN AMERICA ‘TOP 10 NEW BRANDS TO WATCH’
9:00 am
MICHIGAN: BACK TO THE FUTURE
Detroit may be bankrupt, but the spirit of innovation and entrepreneurship has never been more alive across the mighty state of Michigan! From high tech to high concept, from Grand Rapids to Detroit, the state is on a roll. Hear first-hand how Michigan is re-inventing itself for the future. Moderator: Susan Emerick, CEO, Brands Rising, former Manager, Influencer Engagement, IBM Peter Andoni, Founder, Nutri-Twist Wow Water Jen Guarino, VP Leather, Shinola, and American Made Evangelist Dave Engbers, Co-Founder and VP-Brand and Education, Founders Brewing Company
9:40 am
KEYNOTE — HUMANIZING YOUR BRAND ONE CONVERSTION AT A TIME
Ramon De Leon, Sr. Social Strategist, Rise Interactive, Global Business and Social Media Keynote Speaker
10:05 am INTEGRATED MEDIA BUYING AND THE FUTURE OF BRAND MARKETING Technology and the Internet are fundamentally and forever changing how we consume media and entertainment. Consumers today not only expect, but demand content on every screen and device that they interact with all day long. As a result, brands have never had more opportunities to connect and engage with their consumers across all platforms, channels and technologies, from TV to tablets and everything in between. How is the digital transformation of the marketing and media media industries impacting brand marketing and media buying? What is the righteous balance between traditional television and media 10
Get Social: @Brand_Innovator #bisummit
Agenda and digital and online formats? What is the role of content marketing, social media, and digital video advertising in this new world order? How is media measurement and attribution evolving in the Digital Age? Industry experts discuss the future of media. Moderator: Dax Hamman, Chief Product Officer, Chango Susan Venen-Bock, US Media Manager/Global Agency Management, Ford Motor Company
10:45 am NETWORKING BREAK 11:05 am
SUCCESS STORY – SHOP-CLICK-DRIVE
11:25 am
POV — PATRIOTISM AND PERSONAL VALUES: WHAT DOES IT MEAN TO BE AN AMERICAN BRAND?
James Bement, Manager, Global Retail Systems, General Motors
To what extent does patriotism drive American consumers and their relationships with iconic and emerging American brands? What are the other characteristics of “Patriots”? What deeper motivations drive these customers? Why does it matter and how does it drive engagement? Use this session to inform your brand strategy and build deeper relationships based upon dimensions of consumer insight that go well beyond simple demographic and behavioral descriptors. Heather Dougherty, Senior Director, Professional Services, Resonate
11:50 pm
AMERICAN BRANDS: MAKING A FASHION STATEMENT From blue jeans to cowboy boots, America has played an important role in style and fashion for the better part of 200 years. From iconoclastic brands like Levi’s and Brooks Brothers to to newer names like Detroit’s own Shinola, American designers drive global taste. What does it mean to be an American fashion brand and what does it take for a new fashion brand to break out in America? Moderator: Ted Rubin, Brand Innovators Bobby Stephens, President and COO, BucketFeet Ryan Bonifacino, VP, Digital Strategy, Alex and Ani
12:30 pm
LUNCH CONTINUED ON PAGE 12
www.Brand-Innovators.com
11
Agenda CONTINUED FROM PAGE 11
1:30 pm
KEYNOTE — MASTERING FLOW-BASED EXECUTION
2:00 pm
THE EVOLVING ROLE OF THE CMO
David Farbman, Author, Speaker & Hunter, New York Times Best Seller Author of The Hunt: Track, Target and Attain Your Goals, Chairman and Founder of OutdoorHub
While technology has changed how brands interact with their consumers, it has also redefined the role of the CMO. Marketing today is less about brand awareness and more about consumer engagement, personalization, and empowerment. And, data and analytics seem to be driving almost every aspect of the marketing process, from lead generation to messaging, to media buying. Once siloed, marketing and information technology now go hand in hand. Hear firsthand how today’s marketing leaders are embracing technology to do their jobs more effectively and efficiently. Moderator: Eric Abrams, Director of Business Development, HelloWorld Dave Dixon, Chief Marketing Officer, Warrior Sports Craig Turnbull, SVP, Marketing & Communications, Olympia Entertainment
2:30 pm
QUESTION: ‘WHAT’S AFTER MOBILE?’ ASKED THE WISE SON Answer: More Mobile. There are more than 6.5 billion mobile phones in use worldwide and in 2014 shipments are expected to exceed one billion for the first time ever. Fact: There are more mobile phones than tooth brushes in the world. And, mobile ad spending is on track to grow by over 50% this year, to north of $25 billion worldwide. Without question, mobile is the most exciting and fastest growing channel available to brand marketers and retailers today, and will continue to be for the foreseeable future. What are the secrets to a successful mobile strategy? How are millennials driving the mobile platform? How are smart phones and tablets driving entail and retail? Dial in now. Moderator: Julie Galea, RVP of Sales, Millennial Media Aaron Smith, VP of Innovation and Mobile Strategy, Team Detroit Adrienne Cuschieri, International Strategy & Insights Manager, Domino’s Pizza Sammar Faraj, Director, Digital Relationship Marketing, Quicken Loans Julie Howell, Associate Director of Strategy, Ansible Mobile/Universal McCann
3:10 pm 12
NETWORKING BREAK
Get Social: @Brand_Innovator #bisummit
Agenda 3:30 pm
KEYNOTE
3:50 pm
SOCIAL MEDIA AND THE AGE OF INFLUENCE
Ted Rubin, Acting CMO, Brand Innovators, social marketing strategist, keynote speaker, brand evangelist, and author of Return on Relationship
Social media is certainly one of the most exciting and important byproducts of the digital era. For the first time ever, consumers have a voice and a platform to publicly share how they feel — good and bad — about the brands that they interact with. It has also enabled brands to identify and engage with their consumers on a 1:1 basis, 24/7. In addition, Social has provided brands with the ability to turn their most loyal and avid fans into advocates and brand ambassadors. Has social media made brands more vulnerable? How are successful brand marketers using social media to build rapport and relationships with their consumers, rather than letting social media take control of their brands? Learn how to harness the power of social media to build your brand. Moderator: Jim Larrison, Chief Marketing Officer, Dynamic Signal Matt Cardwell, Director of Social Media, Quicken Loans Susan Emerick, CEO, Brands Rising, former Manager, Influencer Engagement, IBM Katie Sotor, VP-Marketing, Crane-USA
4:30 pm
SUCCESS STORY — TONGAL
4:50 pm
CREATING VALUE AND BUILDING TRUST WITH CONTENT MARKETING
Matt Blosl, SVP Corporate Development, Tongal
The Internet has put the world’s information at our fingertips. True, but, who would have thought that Fortune 500 brands would become among the most important publishers of original trusted content on the worldwide web? By investing in thoughtful, insightful and engaging content, leading brands are becoming key players in the online ecosystem, educating consumers about just about everything and anything that they are interested in. Find out why owned media is the one of the fastest growing segments of the marketing and media industries and how you too can benefit from this mega-trend.
Moderator: Andrew Furman, VP, West and Central Region, Outbrain Randy Meza, Marketing Director, Carhartt
5:30 pm BRAND INNOVATORS COCKTAIL RECEPTION www.Brand-Innovators.com
13
Speakers ERIC ABRAMS
DIRECTOR OF BUSINESS DEVELOPMENT, HELLOWORLD, INC. @EricAbrams In March, Eric Abrams joined HelloWorld (formerly ePrize), which provides a unique combination of technology power and agency services to allow brands to motivate consumer behavior through promotions, loyalty, and CRM solutions. At HelloWorld, Eric helps company partner brands, strategizing the best way to apply tools from HelloWorld’s Rich Engagement Platform to engage customers. Prior to joining HelloWorld, Eric was Director of Business Development and Strategic Partnerships for Front Flip. He also previously held leadership positions at AppSmyth, Inc. and Fishbowl Marketing.
JAMES BEMENT
MANAGER, GLOBAL RETAIL SYSTEMS, GENERAL MOTORS
Jim Bement is a 30-year veteran of the car business with both wholesale and retail experience. He currently leads GM’s efforts in global retail systems. Prior to that, he headed the digital innovation area, pioneering an application called Dealer Online Retailing. Jim began his career on the retail side of the business with the Sewell Automotive organization out of Dallas, TX. He also spent several years as a Zone Manager for Saturn Corporation in the North Central region.
14
Get Social: @Brand_Innovator #bisummit
PETER ANDONI
FOUNDER AND CEO, NUTRI-TWIST WOW WATER
Peter Andoni was born and raised in Michigan and is a graduate of Brother Rice High School and Michigan State University. He founded his firm to launch Nutri-Twist Wow Water as a healthy beverage option after his youngest son was at 7 years old diagnosed with Type 1 Diabetes, which also afflicts his wife. Peter is also the co-owner of the legendary Metro-Detroit restaurant franchise Shield’s Pizza.
CHARLOTTE BLANK
MANAGER, CHEVROLET GLOBAL FOOTBALL @CharlotteBlank Charlotte Blank manages the global football initiative for Chevrolet, aspiring to build a meaningful platform for Chevrolet’s developing global brand identity. Through the Founding Sponsorship of One World Futbol Project, Chevrolet is donating 1.5 million virtually indestructible soccer balls to children in need around the world. By celebrating the Power of Play, Chevrolet aspires to complement its partnership with the world’s most valuable franchise Manchester United, by being a valued player in the world’s Beautiful Game. Charlotte’s previous roles include Social Media Strategy for General Motors and New Product Development for Turner Broadcasting. www.Brand-Innovators.com
Speakers RYAN BONIFACINO VP, DIGITAL STRATEGY, ALEX AND ANI @rbonifacino
MATT CARDWELL
DIRECTOR OF SOCIAL MEDIA, QUICKEN LOANS @thefitnessnerd
Ryan Bonifacino oversees digital marketing, online advertising, social media and e-commerce as the Vice President of Digital Strategy at Rhode Island-based lifestyle brand Alex and Ani, previously having served as Director and Strategic Advisor to the company beginning in 2010. With over 1,100 employees and 2013 revenues of $230 million, Alex and Ani is the fastest growing mid-sized retailer in the US, with a business model that includes over 40 inline retail stores, thousands of global retail partners and multiple ecommerce and digital properties. Prior to Alex and Ani, Ryan was a Principal at Hedgeforce, a hedge fund marketing firm that represented over $8 billion in alternative investment managers.
ADRIENNE CUSCHIERI
INTERNATIONAL STRATEGY & INSIGHTS MANAGER, DOMINO’S PIZZA
16
Get Social: @Brand_Innovator #bisummit
Matt Cardwell joined Quicken Loans in 2004 as the Director of Internet Marketing and was responsible for leading the Web Marketing Team and helping develop and execute the company’s online strategies. This included building out the company’s social media and content strategy implementing an online testing and measurement platform for the Quicken Loans websites. In his present position Matt is responsible for leading Quicken Loans social media, website marketing and eCommerce strategy. Prior to joining Quicken he was Chairman and Founding Partner of Whip Hand Cosmetics and a managing partner at Rockbridge Growth Equity.
RAMON DE LEON
SR. SOCIAL STRATEGIST, RISE INTERACTIVE @Ramon_DeLeon Ramon De Leon, internationally known as #RamonWOW, is a social media visionary whose talent was demonstrated by his unique ability to leverage social media for his business since before the term social media existed. As the marketing mastermind behind 6 Domino’s franchises, he increased sales by nearly 50% to build a $7 million dollar per year franchise business. He pioneered online ordering and took web sales from non-existent in 1997 to nearly 70% of orders in 2013. De Leon’s fanatical focus on the customer experience has been coined #RamonWOW. De Leon left Domino’s to bring his social media mind to digital marketing agency Rise Interactive
Speakers DAVE DIXON
CHIEF MARKETING OFFICER, WARRIOR SPORTS
In February 2011, Dave Dixon joined Warrior Sports as Chief Marketing Officer. Warrior Sports was known as a Lacrosse company, but Dave has recently launched the company into the global soccer business by signing the largest deal in English Premier league history with Liverpool Football Club. The marketing launch of the Liverpool jersey broke all sales records in the history of the club. His career started as a professional indoor lacrosse player in the late 80’s, simultaneously working as a marketing representative for IBM. Prior to joining Warrior Sports, Dixon was the Marketing Executive and Director of Market research for Stroh’s Brewery.
DAVID ENGBERS
CO-FOUNDER AND VP-BRAND AND EDUCATION, FOUNDERS BREWING COMPANY @foundersbrewing
Dave Engbers co-founded Founders Brewing Co. with fellow home-brewing enthusiast Mike Stevens, taking over an existing firm in 1996 and reinventing it to fit their exacting standards. By the mid-2000s Founders had become one of the most prominent breweries in Michigan, wtih market reach in 25 states and production capacity of 340,000 barrels per year. Founders was the 30th largest US craft brewery by sales volume in 2012. As of 2013, two of its beers, Kentucky Breakfast Stout (KBS) and Canadian Breakfast Stout (CBS), were ranked among BeerAdvocate’s top 10 beers.
18
Get Social: @Brand_Innovator #bisummit
HEATHER DOUGHERTY
SENIOR DIRECTOR, PROFESSIONAL SERVICES, RESONATE Heather Dougherty is the Senior Director of Professional Services with Resonate. She has been measuring the impact of online consumer behavior on commerce and marketing since 1997. Prior to joining Resonate, Heather was with Experian Marketing Services for over 6 years as a Research Director, where she led a team of analysts that leveraged Experian data assets to deliver strategic insights through client engagements, webinars and industry events. Before her time at Experian, Heather worked at Nielsen and Jupiter Research.
SUSAN EMERICK FOUNDER & CEO, BRANDS RISING, LLC @sfemerick
Susan Emerick provides strategic advisory services to marketers around the world through the company she founded, Brands Rising, LLC, a social media consultancy specializing in employee advocacy and influencer engagement. Susan applies insights from social media analytics to foster longterm, high-value relationships with customers and drive ROI. Prior to that, Susan led global enterprise social business and digital marketing for IBM. Susan is the co-author of The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers.
www.Brand-Innovators.com
Speakers SAMMAR FARAJ
DIRECTOR, DIGITAL RELAIONSHIP MARKETING, QUICKEN LOANS @QuickenLoans Sammar Faraj is the Director of Digital Relationship Marketing at Quicken Loans in Detroit, MI. His team is responsible for the vision, strategic alignment and execution of digital experiences throughout the lifecycle of a client via Email, SMS, Social and Mobile Apps. Sammar has 13 years experience in Marketing and IT. Prior to joining Quicken Loans, he spent the better part of a decade leading a variety of Email Marketing efforts in agency settings at Wunderman of Team Detroit and at Mediacom Interaction. Sammar holds a BSE in Industrial and Operations Engineering from the University of Michigan.
JULIE GALEA
RVP SALES, MILLENNIAL MEDIA @julesnicki
Julie Galea is Regional Vice President of Sales at Millennial Media and brings over 10 years advertising sales experience across digital, publishing and mobile. The past 3+ years Julie has helped brands navigate and succeed in the ever-growing mobile, tablet and cross-screen advertising market. Prior to Millennial Media, Julie launched the Detroit office at mobile startup Jumptap and served as the Automotive Category Director helping to develop mobile campaigns. Previously Julie spent several years in lifestyle content publishing at Time Inc., and on the agency side at Doner, focusing on strategic media communication planning.
20
Get Social: @Brand_Innovator #bisummit
ANDREW FURMAN VICE PRESIDENT SALES, OUTBRAIN @AHFurman
As VP Sales at Outbrain, Andrew Furman oversees the Western and Central regions. The largest, content discovery platform in the world, Outbrain helps people discover the most interesting, relevant and trusted content by powering personalized recommendations across a network of premium publishers such as CNN, The Wall Street Journal, and ESPN. Andrew consults brands, agencies, and publishes on how to execute digital content marketing strategies. Andrew has over 15 years of advertising and management experience that includes more than 6 years at FOX in both NY and Chicago.
JENNIFER GUARINO VP LEATHER, SHINOLA AND AMERICAN-MADE EVANGELIST
Jen Guarino was recently honored as the Minnesota Manufacturing Awards CEO of the Year for her revitalization efforts as CEO and co-owner of JW Hulme. Now the Vice President of Leather goods for Shinola Detroit, she is continuing her passion for domestic manufacturing by leading the development of Shinola’s Detroit-based leather goods manufacturing efforts. Jen is the founding board chair of The Makers Coalition, a hands-on movement to rebuild the industrial sewing heritage of America.
www.Brand-Innovators.com
Speakers BRANDON GUTMAN CO-FOUNDER, BRAND INNOVATORS @BrandonGutman As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content, tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, he held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.
DAX HAMMAN CHIEF STRATEGY OFFICER, CHANGO @daxhamman
With 14 years in the digital space, Dax Hamman has experience in campaign strategy, media planning, usability, affiliate marketing and email marketing. Prior to joining Chango, Dax founded the global display media group at iCrossing, running it for four years. Before iCrossing, Dax headed up the European division of Bluestreak (ad server and ESP) where he was responsible for overseeing all local operations, including managing business development and client services. Dax frequently speaks publicly on media planning, media exchanges and the synergies between search and display. He writes on digital topics at daxthink.com.
22
Get Social: @Brand_Innovator #bisummit
JULIE HOWELL
ASSOCIATE DIRECTOR OF STRATEGY, ANSIBLE MOBILE/UNIVERSAL MCCANN As the mobile subject matter expert at UM (reporting into Ansible Mobile), Julie Howell oversees strategy for Chrysler, Dodge, FIAT, Jeep, and RAM brands. She is tasked with redefining Chrysler’s mobile media measurement and substantiating the impact of mobile in the automotive space. Julie is passionate about developing unique creative solutions and establishing new methods of targeting. She previously specialized in InMarket digital on Chrysler brands at both UM and Organic.
JIM LARRISON CHIEF MARKETING OFFICER, DYNAMIC SIGNAL @jlarrison As Co-Founder & General Manager at Dynamic Signal (dynamicsignal.com), Jim Larrison is responsible for overseeing the company’s direction, product innovation, and market strategy to become a global provider of SaaS based advocate and social marketing enterprise solutions for leading Global 2K brands. Jim focuses on driving new businesses and markets, while guiding product innovation and customer successes. Prior to founding Dynamic Signal, Jim was the CRO at Adify and Executive Vice President of Corporate Development at comScore. On weekends you can catch him at his son’s football or lacrosse games with a few Nikon camera’s around his neck.
Speakers RANDY MEZA
MARKETING DIRECTOR, CARHARTT
Randy Meza is Marketing Director at Carhartt, created in 1889 to supply overalls and other denim and cotton clothing to the U.S. labor force and continuing today as a family-owned operation committed to founder Hamilton Carhartt’s goal of providing best-in-class apparel for the active worker. Prior to joining Carhartt in 2007 Randy worked at Coca Cola, where he was Director of Marketing Activation and later Group Manager. Prior to that he was Field Marketing Director at Coors Brewing Company. His early career was spent at Colgate-Palmolive and Telemundo.
AARON SMITH
VP, MOBILE & TABLET STRATEGY @ TEAM DETROIT
Aaron Smith is VP, Mobile & Tablet Strategy @ Team Detroit, the Ford Motor Company’s agency of record. Aaron has always led new and innovative marketing technologies spanning back to the Pocket PC that needed to be plugged into your computer. Now, his innovation and technology marketing expertise focuses on how new technologies are designed and built to achieve a brand’s goal. Aaron has been a beta tester of many new technology programs and is a full supporter of kickstarter programs that forecast future technology manufacturing and usage. Technologies in “Aaron’s incubator” are Google Glass, wearables and WiFi hardware. 24
Get Social: @Brand_Innovator #bisummit
JAMIE NEWTON
VICE PRESIDENT, CLIENT DEVELOPMENT, TONGAL @jw_newton Jamie Newton is Vice President of Client Development at Tongal, a creative platform that connects a global community of filmmakers and creatives with brands, companies, and agencies who need great content. He joined the Santa Monica-based startup as a grad-school intern in the summer of 2011 and continued working with the company while completing a dual degree MBA-MS in Media Ventures from Boston University. At Tongal, Jamie is responsible for developing new business partnerships while managing existing relationships with clients such as Procter & Gamble, Hasbro, Spalding, and JM Smuckers. He recently moved to the midwest to help build Tongal’s Chicago office.
KATIE SOTOR
CO-FOUNDER AND VICE PRESIDENT OF MARKETING FOR CRANE USA @Crane_USA
Katie Sotor is Co-Founder and Vice President of Marketing for Crane USA. Since 2005, Crane USA has taken the lead in putting colorful design into cool mist humidifiers. Katie takes great pride in marketing a new unknown humidifier brand to a recognized player in the humidifier market. Crane humidifiers ranked 2, 6, and 8 in Consumer Reports Best Products of the Year in competition with 25 national humidifier brands. Prior to Crane, Katie headed the Marketing and Public Relations department for the Elmhurst Art Museum in Elmhurst Illinois, home to the Mies van der Rohe McCormick house.
Speakers ROBERT STEPHENS PRESIDENT AND COO, BUCKFEET @bobbystephens
Bobby Stephens is proud to be on the leadership team at Bucketfeet. Bucketfeet is the only brand that focuses on empowering talented artists from around the world by giving them a platform to share their stories and create artist-designed footwear. Bobby grew up in the mean streets of Carmel, Indiana. He moved to Chicago, settling in to a long run as a consultant advising top-tier brands as they pursued international and online growth. Prior to joining Buckfeet in 2012 Bobby was lead Digital Commerce Strategy Consultant at Deloitte, and worked in an advisory capacity at Accenture.
CRAIG TURNBULL
SVP, MARKETING & COMMUNICATIONS, OLYMPIA ENTERTAINMENT As SVP Marketing & Communications at Olympia Entertainment, Craig Turnbull leads a dedicated team in the areas of sports & entertainment marketing, digital marketing, community and public relations and sponsorship sales & activation. Over the past four years, the organization has realized record annual sponsorship sales and strung together 145 consecutive sellouts. In 2010, Turnbull joined Olympia and the Detroit Red Wings as SVP of Marketing & Communications. Earlier in his career Craig was VP of Brand Management at Palace Sports & Entertainment, working with the Detroit Pistons and 3-time WNBA champions Detroit Shock. 26
Get Social: @Brand_Innovator #bisummit
MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS @marcsternberg1
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the marketing and emerging technology industries. Marc was President and COO of AlwaysOn, from 2007-2011, producing over 20 annual conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career he was the Vice President of Advertising sales for The Hollywood Reporter, driving revenue through the roof from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
MICHAEL MACRI
MARKETING SCIENCE MANAGER, FORD MOTOR COMPANY @MichaelMacri
SUSAN VENEN-BOCK
US MEDIA MANAGER/ GLOBAL AGENCY MANAGEMENT, FORD MOTOR COMPANY
Advisory Board MADHUR AGGARWAL
B. BONIN BOUGH
LASTON CHARRIEZ
CHRIS CHESEBRO
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
SVP MARKETING, WESTERN UNION
CHARLIE COLE CEO, THE LINE
MARC FONZETTI DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
28
VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
JORGE FONTANEZ VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
IAN GOMAR PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
KIRK HEINLEIN
SCOTT HUDLER
DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Advisory Board JASON JOHN
ADAM KMIEC
VP ONLINE, MOBILE, SOCIAL MARKETING, GILT GROUP
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
JOHN KOLLER
VICTOR LEE
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VP DIGITAL BRAND MARKETING, HASBRO
ELLIOT LUM
PAUL MARCUM
VP STRATEGIC MARKETING, COLUMBIA RECORDS
HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
MERYL TRUFFELMAN MACUNE
ANDREW MARKOWITZ
VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTﾃ右 LAUDER
30
DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
LIAM MCCARTEN
ASHWIN NATHAN
HEAD OF DIGITAL & INNOVATION - NORTH AMERICA AT RECKITT BENCKISER
MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
Get Social: @Brand_Innovator #bisummit
Advisory Board MASON NELDER
MARC PATRICK
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
SENIOR BRAND DIRECTOR, NIKE EAST
DAVID RUBIN MARKETING BP HAIR US, UNILEVER
JONATHAN STEPHEN HEAD OF MOBILE & EMERGING TECH, JETBLUE AIRWAYS
CHRIS THORNE
GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
WINSTON WANG GLOBAL DIRECTOR OF STRATEGIC INNOVATIONS FOR MARKETING TECHNOLOGY, ANHEUSER-BUSCH INBEV
32
Get Social: @Brand_Innovator #bisummit
UMANG SHAH GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
CHAD STUBBS SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
CHRISTINE VERMES DIRECTOR, BRAND MARKETING, INTEL
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
Advisory Board COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN AT HEINEKEN USA
Strategic Advisors
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER
@Joel Ewanick Joel Ewanick most recently served as General Motors’ Vice President and Global Chief Marketing Officer.
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS
@ScottMcnealy Scott McNealy co-founded Sun Microsystems, Inc. in 1982, serving as Chief Executive Officer and Board Chairman for over 22 years. He has since 2011 been Chairman of Wayin.
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS
@TedRubin Ted has achieved acclaim not only for his passion about brands, but also as the most followed CMO on Twitter. His latest book, Return on Relationship was released last year.
www.Brand-Innovators.com
33
Title Sponsors
Adconion Direct is a global provider of multichannel digital advertising solutions delivering performance at scale for advertisers across display, mobile, email, video and social media. By combining Adconion Direct’s exclusive first-party data and cross channel insights with proprietary technology and predictive optimization algorithms, we are able to deliver quality results across multiple channels and devices. Adconion Direct is the standalone business powered by Adconion Media Group’s global technology platform, a proprietary audience profiling engine that tracks and analyzes over 40 billion audience events monthly. Currently, Adconion has 25 offices servicing 20 countries around the world. @Adconion_Direct
34
AOL Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solution. @AOL
Collective is a leading data-driven, programmatic advertising company that connects brand marketers to audiences with personalized ad experiences across screens and formats. Collective’s unified view of the consumer platform breaks down traditional media silos and enables brands to control audience reach & frequency and choreograph messaging across TV, PC, tablet and smartphone devices. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and Bangalore. Collective is backed by Accel Partners, Cox Media Group, Greycroft Partners, iNovia Capital and Samsung Ventures. To learn more about Collective, visit www.collective.com. @collectivesays
Chango is a marketing technology company that puts marketers ahead of their competition. Our combination of proven technology, top industry talent and proprietary data provides solutions to marketers’ most complex problems. We are passionate about helping our clients become marketing rock stars, excel in the new world of programmatic marketing, where vast quantities of data come together to find the right audience across all types of devices. We unify all that the marketer requires to achieve their goals, with the first Programmatic Marketing Platform (PMP) – massive, scalable reach, robust data management and a team that helps you every step of the way. @chango
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Title Sponsors
Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and billions of available impressions are distilled across all screens. @Dstillery
The premier mobile publisher platform, Kargo delivers innovative advertising experiences and integrated marketing opportunities across Kargo’s proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the overall growth and monetization of its audience across its major media brand properties. @ kargo
36
Get Social: @Brand_Innovator #bisummit
Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. The brand’s advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. @DynamicSignal
Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts. Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. @livefyre
www.Brand-Innovators.com
Title Sponsors
Millennial Media is the leading independent mobile advertising and data company. Millennial Media commands an impressive share of the mobile display advertising market. The company’s technology, tools and services also power some of the largest companies in the media business today. Millennial Media is committed to growing the mobile advertising marketplace by becoming the preferred partner to advertisers seeking to reach mobile consumers, application and media developers seeking to maximize ad revenue, and mobile operators seeking to further monetize their networks s. @millennialmedia
With more than 400 million auctions per day, SpotXchange is the trusted video advertising platform for premium publishers, connecting them with advertisers, agencies, trading desks, DSPs and ad networks to ensure they achieve maximum revenue for their inventory. SpotXchange shows premium publishers and more than 1,000 world class advertisers that there is a better way to buy and sell digital video – with trusted solutions that guarantee total transparency, brand safety and realtime control in an open market or directly executed through the SpotXchange platform. Headquartered north of Denver, SpotXchange has offices in New York, London, and Sydney and is ranked 6th on comScore for video ads served, reaching over 200 million unique visitors in more than 80 countries each month. @SpotXchange
38
Get Social: @Brand_Innovator #bisummit
NewsCred is the leading content marketing platform. Pairing cutting-edge software with world-class content, we transform brands into storytellers. NewsCred’s Content Marketing Cloud© provides the easiest end-to-end solution for content planning, creation, publishing and analytics. We provide unprecedented access to licensed content from over 4,000 publishers and original content from our award-winning journalist network. Through NewsCred, global brands like Pepsi, P&G, Dell, General Electric and AIG have seen explosive growth in social sharing, engagement and lead generation. Founded in 2008 by Shafqat Islam, Iraj Islam and Asif Rahman, NewsCred has offices in New York, London and Dhaka and is backed by FirstMark Capital, Mayfield Fund, IA Ventures and Greycroft Partners, among others. @NewsCred
Outbrain helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally. @Outbrain
Title Sponsors
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal
Videology is one of the world’s largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape. Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners, with key offices in New York, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore and Sydney. @VideologyGroup
Premiere Sponsors
Purematter is one of Silicon Valley’s most energetically growing Social and Content Marketing Agencies, with clients such as Pitney Bowes, IBM, Cisco, The CMO Club and CBIZ. Winning over 200 awards in the last 12 years, the agency most recently produced the 2013 “Content Marketing Campaign of the Year” chosen by the Content Marketing Institute and Disqus. As part of PureMatter Labs, their content resource center for brand marketers, the team produces webinars, eBooks, tools, podcasts and “Substance”, a thought leader interview series hosted by President Bryan Kramer (@BryanKramer). @PureMatter
40
Get Social: @Brand_Innovator #bisummit
Resonate, founded in 2008, has pioneered a new model for using “big data” to to develop a sophisticated understanding of consumer motivations, values, attitudes and beliefs. Marketers need to understand “why” the audiences they target take action. Resonate makes it simple to put that knowledge to work, creating positive results for political campaigns and marketing initiatives. Advocacy groups and major consumer brands use Resonate’s motivations-based targeting to deliver online campaigns based on values such as patriotism, environmentalism, taste for luxury, and thousands of other human dimensions. @ResonateTweets www.Brand-Innovators.com