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During Advertising Week in New York
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Hello and ... Welcome to our fifth annual edition of Brand Innovators Mega-Trends during Advertising Week!
Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
Over the past twenty years, the Internet, digital media and advertising technology have radically transformed the way brands engage with their consumers. New formats, such as digital video advertising, social media, and content marketing are forcing brand marketers to think differently about how they market their products and services. In addition, new mobile platforms, including smart phones and tablets are changing consumer behavior and creating opportunities for brands to connect with consumers anytime, anywhere, and on any device, in ways that could never have imagined only a few short years ago. At the same time, breakthroughs in Big Data and analytics, geo-targeting, marketing automation and ConnectedTV are allowing brand marketers to target and personalize their messages in real-time, in new and exciting ways. Welcome to the Digital Age and the next generation of marketing, media, and advertising technology! Brand Innovators Mega-Trends will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories about how they are using digital media and advertising technology to build loyalty and long term relationships with their consumers. We will hear from some of the best and brightest brand marketers at some of the most iconic brands in the world, about how they are using technology to drive new customers into the purchase funnel. Thank you to everyone in the Brand Innovators community who contributed to today’s program. And, an extra special thank you to our friends at Deutsch for hosting today’s event. Enjoy the show and we look forward to seeing you in New York, again, soon!
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.
Brand Innovators Team Brandon Gutman Co-Founder
Ted Rubin
Acting Chief Marketing Officer
David Teicher
Chief Content Officer
Ryo Mochido
Event and Marketing Manager
Maria Sekar
Program Director
Marc Sternberg Co-Founder
Jared Hopfer
Chief Revenue Officer
Alexander Kanish
Business Development Manager
Martina Suess
Program Director
Parker Johnson
Marketing Coordinator
What’s Inside LETTER FROM THE FOUNDERS ........................................ 3 VIP SPEAKERS ................................................................. 6 AGENDA ............................................................................. 24 SPEAKERS ........................................................................ 40 ADVISORY BOARD ........................................................... 58 STRATEGIC ADVISORS .................................................... 64 SPONSORS ...................................................................... 65
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Programmatic Advertising Technology. All Formats. All Devices.
Event Chairperson
TARA LEVINE EVP & CHIEF MARKETING OFFICER, DEUTSCH
Tara Levine is the Chief Marketing Officer at Deutsch. She joined Deutsch from OMD USA, where she has served as managing director since March of 2014 and U.S. director of business development since joining the media agency in February of 2010. Prior to OMD, Levine spent over a year and a half as director of new business for Euro RSCG. That followed an almost two year stint with Arnold New York as management supervisor, business development and director, business development. She also spent over two years as marketing manager for American Stock Exchange and five years as an account executive with DDB.
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Making Mobile Simple.
Millennial Media is the leading independent mobile marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. Our unique data and technology assets enable our clients to connect with their target audiences at scale.
www.millennialmedia.com
Opening Remarks
ANUSH PRABHU PARTNER AND CHIEF CHANNEL PLANNING AND INVESTMENT OFFICER, DEUTSCH With a vision of using deeper data-driven insights to take ideas to market, Anush boomeranged back to Deutsch in 2012, after crafting consumer communications planning and analytics departments at JWT and mcgarrybowen. He leads an integrated team representing Communications Planning, Media Planning/Buying, and Data Strategy. Anush believes data-driven insights are critical in engaging with today’s complex consumer behavior,in pushing innovations and in driving incremental value from media investments. He has a passion for driving results—by finding the right points where consumer behavior and mindset meet; he identifies the 36 degrees out of 360 that make the difference. He’s worked on a variety of brand-building marketing efforts for an array of clients including: J&J (ACUVUE), Sherwin-Williams Diversified Brands, PNC Bank, Microsoft, GoDaddy, Royal Caribbean, HSN, Marriott, Chase, and, IKEA, to name a few. Born and raised in India, Anush lives in Jersey City with his wife Monika, daughter Anoushka, and their dogs Zazzu and Zane. Passionate about photography and cooking, Anush stays healthy by reducing his ice-cream consumption.
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Discover how smart brands plan for the moment on Twitter. Follow: @TwitterAds Read our blog: advertising.twitter.com
Keynote Speakers
SHIRLENE CHANDRAPAL SVP, STRATEGIC BUSINESS DEVELOPMENT, BRAND INTELLIGENCE, AMOBEE As SVP of Strategic Business Development for Amobee, Shirlene Chandrapal works with the world’s leading brands to understand and engage audiences through Amobee’s patented Brand Intelligence technology platform and cross channel solutions. Her expertise provides brands with the ability to deliver immersive digital advertising experiences across devices and scale media efficiencies. Shirlene is an expert in marketing technology innovation, mobile, 3D, and Connected TV. Shirlene previously led Adconion Direct’s global Connected TV offering, one of the largest CTV networks in the world. In 2014, Adconion Direct was acquired by Amobee. Prior, Shirlene led mobile and CTV solutions at Yahoo and SmartClip.
TRACY CHAVEZ NATIONAL MEDIA DIRECTOR, JCPENNEY As National Media Director for JC Penney, Tracy Chavez is responsible for the development of holistic media strategy of national and local broadcast, digital and print campaign planning and allocation for JCP cross-divisional and brandspecific initiatives in both the general and multicultural markets. She provides media direction to agencies and internal and external partners and supports high-level media partnerships across channels. Tracy implemented the JCP communications/channel architecture process to launch brands in JCP shop concept. She proudly leads media strategy and activation of all JCP Cares philanthropic initiatives. Earier in her career Tracy spent three years as a Regional Director for the Starcom MediaVest Group.
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WHAT MOTIVATES THE WORLD'S CONSUMERS? GET THE FULL BRAND PASSION REPORT: LUXURY BRAND RETAILERS AT NETBASE.COM.
ENTERPRISE-SCALE SOCIAL MEDIA ANALYSIS
Keynote Speakers
JENNA LANGER VP, PRODUCT STRATEGY, LIVEFYRE Jenna Langer is VP of Product Strategy at Livefyre. As the first employee, she has led client strategy by helping publishers and brand marketers develop their social and community best practices. Jenna has presented at several conferences about social marketing techniques and humanizing brands through user engagement.
JEREMY LONGINOTTI CHIEF OPERATING OFFICER, TRUSIGNAL As COO, Jeremy leads TruSignal’s client and product fulfillment efforts, including client development, campaign management and data operations. His focus is on driving profitable growth for TruSignal’s clients. As one of the first employees at TruSignal, Jeremy built the go-to-market strategy as chief revenue officer, leading TruSignal’s sales, business development and strategic partnership efforts. Throughout his career, Jeremy has focused on building innovative technology and Internet businesses at both public companies and early-stage startups. His experience includes: go-to-market planning, consultative sales, strategic partnerships, technology licensing, equity investments and acquisitions. Jeremy has served in a variety of functions including sales, business development, operations and corporate development. Prior to TruSignal, Jeremy was vice president of business development at Vizu (acquired by Nielsen), a technology startup whose platform helps advertisers and publishers measure the effectiveness of their online brand advertising. Jeremy joined Vizu from Yahoo!, where he ran business development and revenue strategy for the Yahoo! Front Page and My Yahoo! and managed strategic partnerships for Yahoo! Local search and Yahoo! Maps. He began his career in corporate development with Cisco Systems and as a strategy consultant with Braxton Associates. Jeremy earned a Bachelor of Arts in Engineering Sciences from Dartmouth College and a Master of Business Administration as a Haas Merit Scholar from the Haas School of Business at UC Berkeley.
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Keynote Speakers
FERNANDO MACHADO SENIOR VICE PRESIDENT, GLOBAL BRAND MANAGEMENT, BURGER KING @fer_machado123
Fernando Machado is currently SVP Global Brand Management at Burger King, which he joined in March of 2014 after spending 18 years in Unilever. Fernando’s work has been acclaimed worldwide. He was named Grand Brand Genius by Adweek and as International Marketer of the Year in 2013 (M&M Global). He led the charge in the groundbreaking Dove Real Beauty Sketches campaign, which reached more than 200 million total views online and was the most-watched piece of branded content in history, receiving a total of 6 billion global media impressions. The “Dove Real Beauty” campaign also won 19 Cannes Lion awards in 2013, including the Titanium Grand Prix, bringing Fernando to a total of 30 Lions over his marketing career. His most recent project for Burger King is Proud Whopper. Fernando is based in Miami.
LAUREN MOORES VICE PRESIDENT STRATEGY, DSTILLERY @lolomoo
Lauren Moores is a data guru with over 20 years of experience in data strategy, science, and creation in different information and technology industries. She began her career at DRI/McGraw Hill as an economist before earning her Ph.D. in Economics at Brown University. Drawn to the power of the internet to provide information and services, she left research and teaching to take on a content operations and technology role at OneSource Information Services, and subsequently, Compete, a WPP company within Millward Brown Digital. At Compete, Moores managed the science, data assets, and data product teams, including building large, multi-sourced global digital consumer panels. Currently, she runs all things analytics at Dstillery, where she is also an active industry speaker and writer, particularly on mobile analytics.
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Unlock Your Brand Code. Every brand has a unique code—a set of signals hidden in the data of daily life. Dstillery analyzes billions of these signals to reach a bigger, better audience for every brand.
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Keynote Speakers
LEE NADLER MARKETING COMMUNICATIONS MANAGER, MINI USA @leenadler
Lee Nadler is Marketing Communications Manager at MINI USA. He is responsible for managing unique, multichannel, MINIcentric marketing programs in the US. Lee oversees MINI’s three agencies (BSSP, BEAM Interactive, and Sanders/Wingo) and has overall responsibility for: advertising creative & media; MINIUSA.com on all platforms, digital/video marketing, social channels, partnerships, gorilla/stunts, multicultural marketing and research. During his 20-plus year career, he founded a consulting practice, Sherpa Marketing, Inc., which he ran for 10 years prior to joining MINI. The firm invented ideas and created communications for clients such as BMW, CNN, Gilt Groupe, eMusic, RIDEMAKERZ and Yahoo! Previously, Lee was on the original executive team as the first head of Marketing for DoubleClick. He also had roles on the agency side, including at Kirshenbaum & Bond and later as President/CEO of Digital Pulp. Lee is on the Board of Directors of the Advertising Club, has been inducted into the American Advertising Hall of Achievement, is one of the Internationalist 1000 (1000 Marketers around the World Reshaping the Future of Marketing) and was recognized by Ad Age as one the 21 people to watch in the 21st century. He maintains a blog at TheSherpaPath.com, sharing what he learned from the Sherpa people on an expedition to Mt Everest.
TRICIA NICHOLS GLOBAL LEAD, SENIOR DIRECTOR CONSUMER ENGAGEMENT & BRAND PARTNERSHIPS, GAP @tricianichols
As Global Lead of Consumer Engagement, Media Strategy and Brand Partnerships for Gap in NYC, Tricia Nichols is responsible for developing a global consumer-forward media approach that redefines consumer and brand interactions, including customized partnerships, emerging media, branded entertainment and shopper media. Prior to this role, Tricia was a Managing Partner at MediaCom, overseeing Comms Planning and the alignment of Business Science, Strategy, Digital and Consumer Insights for brands in the Retail, CPG and QSR space. Before joining MediaCom, Tricia held simultaneous roles as Senior Media Lead of Portfolio Platforms at PepsiCo and Group Media Director at TracyLocke.
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Keynote Speakers
RYAN RASMUSSEN SENIOR DIRECTOR, HALVERSON GROUP
Ryan Rasmussen is a Senior Director at Halverson Group, where he uses a combination of quantitative and qualitative approaches to help his clients maximize growth -- approaches that are rooted in the science of choice, and in consumer insights across each stage of the decision journey. He has run both large and small social media, digital marketing, and market research teams in the agency and management consulting world for close to eight years. In that time, Ryan has had the pleasure of uncovering the strategic needs, risks, and opportunities for more than 200 companies. He loves thrill of a new challenge and working collaboratively with clients on-site to build innovative solutions. Ryan holds an MBA from Northwestern University’s Kellogg School of Business.
VIVIAN ROSENTHAL FOUNDER, SNAPS @vivianrosenthal
Vivian is the founder and CEO of Snaps, a mobile engagement platform that connects brands and consumers. She’s also the founder-in-residence at 30 Weeks, the collaborative experiment from Google, Pratt, Parsons, and others that serves as an incubator for designer-led products and businesses. A TEDx speaker, she previously cofounded Tronic Studio and was named one of Creativity magazine’s Top 50 Global Creatives of 2010.
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are you ready for the spotlight? 2015 Rising Star Awards Outbrain is shining a spotlight on emerging leaders in digital content. Nominated by their peers, these individuals are transforming brand storytelling through content. Discover how dozens of nominees are doing it and submit your own Rising Stars for the 2015 awards.
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Keynote Speakers
STEVE SOMMERS VP, GLOBAL BRAND MARKETING, UNDER ARMOUR Steve Sommers joined Under Armour in February of 2012 as Vice President of Global Brand Marketing. Steve is responsible for directing the integrated marketing of all Under Armour products by creating demand at all consumer touch-points. He and his team also create and manage specific marketing programs geared to empower athletes around the world. Prior to joining Under Armour, Steve was based in Southern California where he served as Vice President of Marketing for Sony Electronics. He also built his career in marketing at distinguished brands such as Gateway and Toshiba. Steve now resides in Maryland and when not in the office spends as much time as possible with his wife, son and daughter.
JOHN STARKWEATHER EXECUTIVE DIRECTOR, DIGITAL MARKETING, AT&T @johnstarky
John Starkweather is the Executive Director of Social and Digital Marketing at AT&T, responsible for leading the transformation of how the company engages with business customers online. He understands the role that content plays in delivering value to customers and will share specific stories of how this can drive bottom-line business results. Before joining AT&T in Dallas, John built the global social and digital groups at HTC which consistently outranked their competitors for consumer engagement. And over nearly a decade with Microsoft, he held senior marketing and communications roles where he established a customer insights-driven product development model still being used today.
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Keynote Speakers
JOHN WEISGERBER JOHN WEISGERBER, SVP SALES, GUMGUM As SVP of Sales, John Weisgerber oversees GumGum’s talented sales team and is responsible for driving sales strategy, revenue and team development. John brings twenty-five years of sales leadership experience to GumGum, with a track record of building profitable online businesses and driving revenue. Before joining GumGum, John was the Executive Director of Digital Advertising at Hearst Corp. in its Fashion and Luxury Collection, which includes Elle.com. He also served as Vice President of Digital Advertising of Hachette Filipacchi Media and, prior to that, he was Group Advertising Director of Forbes.com. John has been a member of the IAB Executive Sales Council and Professional Development Committee since 2005 and holds a B.S. in Business Administration from the University of Denver.
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Agenda WEDNESDAY, SEPTEMBER 30, 2015 7:30 am
BREAKFAST
8:30am
WELCOME
DEUTSCH, NYC
Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators David Teicher, Chief Content Officer, Brand Innovators Event Chairperson: Tara Levine, EVP & Chief Marketing Officer, Deutsch
8:35 am
OPENING REMARKS Anush Prabhu, Partner and Chief Channel Planning and Investment Officer, Deutsch
8:50 am
DIGITAL MEGA-TRENDS CIRCA 2015: HOW SOCIAL, MOBILE, CONTENT, VIDEO AND DATA DRIVE BRAND MARKETING 2015 is turning out to be a watershed year for the marketing and media industries as digital media and emerging technologies continue to drive every aspect of brand marketing and the marketing funnel in general. At once, social media is changing how brands build 1:1 relationships with their consumers; mobile is becoming the platform of choice for consuming media and entertainment, and E-commerce; brands are publishing more original content than ever; digital video continues to challenge television; ‘Big Data’ is evolving into ‘Small Data’ and ‘Purposeful Data,’ as brand marketers get their arms around how to use data to fuel their advertising messages. Lean in and learn how today’s foremost brand marketers are using tech to drive ROI in every aspect of their business. Moderator: Spencer Scott, Chief Revenue Officer, Fiksu Andrea Bernhardt, Director of Digital & Media, RB Jackson Jeyanayagam, Director of Digital Marketing, Chipotle Mexican Grill Joshua Nafman, Sr. Director, Brand Marketing & Digital, KIND Jason Thalappillil, Director, Digital Engagement Group, Digital Strategy & Content, PepsiCo Kathleen Kayse, VP Sales Strategy and Solutions, Yahoo!
9:30 am
TREND SPOTTING: THE RISE OF THE VISUAL WEB. AND WHY IT’S CHANGING EVERYTHING (AGAIN) FOR MARKETERS Only got a few minutes to consume something as massive as the visual web? You’re in the right place! Here’s what you need to know about our GumGum and Brand Innovators study in a form you can digest faster than you can share a selfie with your BFF. John Weisgerber, SVP Sales, GumGum
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CONTINUED ON PAGE 26
www.Brand-Innovators.com
Agenda 9:45 am
SEE AND BE SEEN: THE IMPACT OF THE “VISUAL WEB” ON BRAND MARKETING The Visual Web is all around us. The ubiquity of smart phones and photo sharing applications such as Pinterest and Instagram empower us to communicate visually like never before. Consumers are forming brand affinities and making purchase decisions based on what they see, not just what they read and hear. What does the Visual Web really mean in the context of consumer marketing? How is it defined and why does it matter? What is the best way to utilize it? What does it mean socially and economically? Who are the most influential and scalable solution providers and how are they segmented? What data lies beneath images and digital video and how accessible is it to marketers? These and other questions will be answered to help industry stakeholders fully understand the opportunity images represent to the future of marketing and business. Moderator: John Weisgerber, SVP Sales, GumGum Ben Collier, Senior Director of Brand Marketing, Leading Hotels of the World Ryan Fishman, Interactive Marketing Manager, 1800Flowers Misha Talavera, Co-Founder and Chief Marketing Officer, NeoReach Steven Tristan Young, VP Growth Marketing, Grubhub
10:15 am
KEYNOTE Lee Nadler, Marketing Communications Manager, MINI USA
10:35 am NETWORKING BREAK 10:50 am RETHINK EMPLOYEE COMMUNICATIONS: ADAPTING TO THE DIGITAL AGE High-performing organizations make employee communications a priority. They know an engaged workforce makes for a more successful organization, but is it time to rethink what employee communications can be in the digital era? Many organizations have found that traditional methods of employee communications, such as email and intranet, are now proving ineffective. Their employees feel disconnected from the company’s story and don’t have the ability to be the brand. What if your employees could see all the latest company information in one place, on mobile, with a click-to-share social capability? Not only would your employees be informed, but they would help share you company’s brand through peer-to-peer social. This is what the new employee communications looks like in the digital age.
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Agenda Moderator: Pavey Purewal, Chief Marketing Officer, Dynamic Signal Wendi Smith, Managing Director, Agency Communications & Content Lead, Mindshare Ami Chitwood, Sr. Manager, Marketing & Communications, Social Media, Deloitte Bart Casabona, Director, Social Media, Pitney Bowes
11:15 am
HOW TO REACH MILLIONS OF MILLENNIALS OF MESSAGING Vivian Rosenthal, Founder, Snaps
11:30 am
TELL A GREAT STORY, MAKE AN EMOTIONAL CONNECTION & ENHANCE … DON’T INTERRUPT Steve Sommers, VP Marketing at Under Armour will briefly discuss how the Brand connects with athletes.
11:50 am
TREND SPOTTING -- MARKETING AND COMMUNICATIONS STRATEGY THROUGH THE LENS OF CONSUMERS’ JOBS TO BE DONE This session will cover how brand marketers and strategists can unlock new sources of growth by uncovering a brand’s true competitive set, identifying underserved market segments, and consequently redefine the rules of the game. The solution relies on a better understanding of the intersection of consumers’ moods, motives, and behaviors along the path to purchase. During this session, Ryan Rasmussen, Sr Director of Halverson Group, will walk attendees through the process for how to uncover these insights, and articulate why such thinking will be fundamental to brand strategy in the next 20 years. Ryan Rasmussen, Sr. Director, Halverson Group
12:05 pm
CONNECTING THE DOTS: THE FUTURE OF ECOMMERCE & RETAIL Shoppers now expect seamless inventory visibility and synchronized customer support both in-store and online, as they increasingly engage with retailers via mobile, both in-store and on the path to purchase. Today’s most savvy retailers understand these changing dynamics and the power of their physical locations to drive ecommerce growth and how discovery online can drive traffic back to stores. After taking stock of the latest omni-channel retailing trends, we’ll challenge our panelists for their predictions on what engaging and retaining customers will look like in the not-so-distant future. Moderator: Patrizio Spagnoletto, Chief Marketing Officer, SteelHouse Cindy Chen, Global Head of eCommerce, Mondelez International Amanda Greenberg, Head of e-Commerce, KIND Anurag Kadyan, Sr. Director, eCommerce and Digital Marketing, Tourneau CONTINUED ON PAGE 30
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Agenda 12:35 pm
LUNCH
1:25 pm
KEYNOTE — FASHIONABLE ROOM SERVICE: HOW GAP AND VIRGIN HOTELS TACKLED GETTING STYLES DIRECT TO HOTEL CLOSETS Tricia Nichols, Global Lead, Senior Director Consumer Engagement & Brand Partnerships, Gap
1:45 pm
POV — THE URBAN LEGEND OF SOCIAL MEDIA MARKETING As social marketing evolves into a mandatory effort for brands, the social landscape is constantly shifting. Exponential growth has pushed the ‘feed frenzy’ louder than ever while social powerhouses are aggressively moving to monetize their platforms. With never-ending algorithm changes that diminish organic reach by the day, brands are forced into a paid media corner just to engage the community they have spent the past decade building. As marketers are quickly discovering, there are serious flaws in current social marketing strategies: we are experiencing the death of earned media and it’s time for brands to rethink how they build engaged communities. In this session, attendees will learn how to socialize their owned properties, apps and events by creating their own, highly engaging social experiences. Early adopter success stories, technologies, and best practices for these new strategies will be covered in the session. Jenna Langer, VP, Product Marketing, Livefyre
2:00 pm
SUCCESS STORY — HOW MOBILE IS UNLOCKING OMNI-CHANNEL ESPECIALLY TV Accurately determining if your omni-channel campaign is driving Tune-in and/or your TV advertising is driving consumers to physical world locations is a marketers holy grail. During this fireside chat you will learn how NinthDecimal and TiVo have partnered to offer marketers with an omni-channel measurement solution that provides the data and insights needed to understand the true effectiveness of your marketing spend. Moderator: David Staas, President, NinthDecimal Frank Foster, SVP and General Manager, TiVo Research and Analytics Mark Loughney, VP Research, Turner Emerging Consumers Ad Sales, Turner Broadcasting System
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Agenda 2:20 pm
KEYNOTE — HEARTS, MINDS AND BURGERS: HOW BURGER KING IS CREATING BRAND LOVE Burger King has been in the market since 1954. The Whopper sandwich, its most famous product and America’s favorite burger, is an icon in the fast food industry. But how to stay relevant these days? How to keep connecting to people at a deeper level? This presentation will touch on how Burger King is working to differentiate itself in the very competitive quick service restaurant environment. Topics like consistent thru clarity of purpose, brand behavior and risk taking will be discussed and showcased as part of some of the recent successful activities of the brand such as Proud Whopper, Big King Tattoo, and Peace Day Burger. And, yes, you can have fries with that. Fernando Machado, SVP, Global Brand Management, Burger King
2:40 pm
MACRO MARKETING AND MEDIA TRENDS 2015 This session will tap the minds of leading brand marketers as we explore the biggest marketing and media trends confronting brand marketers today. What’s keeping these marketers up at night? What new technologies are they embracing? What are the major mega-trends that they are focusing on in 2016 and beyond? Be the first to hear about the challenges and opportunities that lie ahead for these influential brand marketers. Moderator: Candice Faktor, Head of Business, Wattpad Susan W. Allen, Head of Innovation, Schwan’s Consumer Brands Jennifer Bazante, EVP Marketing, Humana Fernando Machado, SVP, Global Brand Management, Burger King Jon Potter, CMO & EVP Brands, Moet Hennessy USA Steve Sommers, VP, Global Brand Marketing, Under Armour
3:10 pm
NETWORKING BREAK
3:25 pm
TREND SPOTTING — MAKING THE MOMENT COUNT The concept of Moment Marketing is a strategic movement of the web. People live their lives in Moments. The growth of the web and mobile are exponentially increasing the number of Moments. Brands want to own the Moment. Every Moment is an opportunity to connect. But what makes up a Moment? What makes the Right Moment? And how can brands harness the power of the Moments? Shirlene Chandrapal, SVP, Strategic Business Development for Amobee Brand Intelligence, explores what Makes a Moment Count. Shirlene Chandrapal, SVP, Strategic Business Development for Amobee Brand Intelligence CONTINUED ON PAGE 34
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Agenda 3:40 pm
TREND SPOTTING — TAKING DIGITAL INTELLIGENCE OFFLINE In a world where you’re more likely to walk into a pole than look up from your screen, billboards and outdoor advertising may seem like a relic of the past. They may be bold and artistic, but billboards don’t offer the same intelligence of a digital ad and there is no way to measure their effectiveness. Until now. Billboards and other outdoor signage now have the ability to capture the same intel usually garnered with precision from online advertising. This session will cover how to bring digital insights, optimization, and analytics to notoriously offline assets. Lauren Moores, Vice President Strategy, Dstillery
3:55 pm
KEYNOTE
4:10 pm
MOBILITY AND EMERGING MEDIA: WHAT’S NEXT? 2014 was the year of mobile innovation, moving beyond just apps and ads, mobile now means tapping into location data to make everything you do personalized and relevant. Mobile can mean connected cars, wearable technology, and anonymous social apps – depending on who you ask. Mobile is no longer a screen we carry around in our pockets, but a home for our identity and an entirely new behaviors of opportunities, challenges, and behaviors that brands must considering. What’s next? What’s worth paying attention to and what’s not? And most importantly, how do marketers make sense of it all? Moderator: Liza Blumenthal, RVP, Northeast Sales, Millennial Media Hamilton Brown, Sr. Brand Director and Managing Director of Taco Bell Foundation, Taco Bell Geoffrey Colon, Group Product Marketing Manager, Emerging Media, Microsoft Adam Kmiec, Sr. Director, Mobile Social & Content Marketing, Walgreens Brenden Schaefer, Marketing Director, Emerging Brands – Izze & O.N.E., PepsiCo
4:40 pm
AN INNOVATIVE APPROACH TO DIGITAL TARGETING: REDUCE YOUR CPA BY NOT TARGETING Digital marketers using big data and predictive technology to accurately pinpoint exactly who they should target are finally realizing the promises of programmatic efficiencies. But waste is still a problem and marketers are struggling to eliminate impressions served to users who will never convert. This session will discuss a financial services company’s success in using big data and predictive analytics to precisely identify who NOT to target. Through a new targeting solution known as Audience Filtering, this company reduced cost per acquisition of existing direct CONTINUED ON PAGE 36
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Agenda response campaigns by 43%. Hear how this company implemented this peoplebased solution across digital channels, and measured the impact through a test and control methodology. Jeremy Longinotti, Chief Operating Officer, TruSignal
4:55 pm
Keynote — The Need for Insights and Analytics in Marketing Today and How it Can Drive Success for a Brand Tracy Chavez, National Media Director, JCPenney
5:20 pm
CLOSING KEYNOTE — CAN YOU PROVE IT? A MODERN APPROACH TO MEASURING BRAND IMPACT While the bar for ‘great marketing’ continues to rise, too often marketers are left to measure the impact of it with metrics that are either limited or lack credibility with upper management. This is particularly true of online content, communities and social programs where ‘success’ is regularly measured in Likes, Views, Clicks, and at best Engagement. Through a case study of a new community, AT&T will share how to demonstrate that brand and customer-support-focused programs drive tangible financial results; even making the most revenue-focused executives supportive of budgets for modern marketing. John Starkweather, Executive Director, Digital Marketing, AT&T
5:45 pm
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Speakers SUSAN W. ALLEN
SENIOR DIRECTOR, BRAND MANAGEMENT SCHWAN’S CONSUMER BRANDSS Susan W Allen is a Senior Director, Brand Management at Schwan’s Consumer Brands. She has spent her career revitalizing brands in a diverse range of settings–public and private organizations, CPG and retail environments. Currently at Schwan’s she is a courageous leader delivering double-digit growth within an operational turnaround environment where she has P&L responsibility, leading brand positioning and strategy, and product innovation. Susan has been trailblazing brand revitalization since she started her marketing career at General Mills. At ConAgra, Susan delivered over 50% growth to declining snack brands, and established the industry-leading digital and social media platform for Slim Jim®.
ANDREA BERNHARDT
DIRECTOR OF DIGITAL & MEDIA, RB Andrea Bernhardt leads the Digital and Media initiatives for RB, the world’s leading consumer health and hygiene company, with brands (such as Nurofen, Strepsils, Mucinex, Dettol, Lysol Finish and Vanish) sold in nearly 200 countries. Andrea’s areas of focus include enhancing overall customer experience and driving digital engagement and revenue. Prior to assuming her current post one year ago, Andrea was Senior Director of Brand Strategy and Communications for WebMD, where she developed the concept of the WebMD brand vision. She joined WebMD in 2011 from Mindshare, where she was Partner/ Group Director.
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JENNIFER BAZANTE
EVP MARKETING, HUMANA Jennifer Bazante is the Executive Vice President of Marketing at Humana. In her 20+ years as a marketing professional, Jennifer has developed teams and led them to create powerful marketing strategies and communications to accelerate product growth, drive revenue and overall business results. Her experience in FMCG, financial services and payment technology have provided her the opportunity to work in fast-paced environments with a high demand for strategic and creative excellence. Previous roles have included global brand and marketing strategy and global sponsorship marketing at Visa Inc. where Jennifer was instrumental in the development and launch of the recent corporate brand positioning and the creative platform “Everywhere you want to be.”
LIZA BLUMENTHAL RVP, NORTHEAST SALES, MILLENNIAL MEDIA
Liza Blumenthal is the Northeast Sales RVP at Millennial Media. Since 2011, she has been driving mobile media solutions for brand advertisers and agencies across all verticals. Liza and her team provide brands with mobile targeting solutions, creative expertise, and post-campaign measurement insights to prove how mobile marketing moves the needle. Prior to Millennial Media, Liza spent over five years in the music industry at Sony Music where she created and sold brand partnerships for the label’s artist roster including Alicia Keys, Kings Of Leon and Kelly Clarkson. Liza graduated from Tufts University with a Bachelor’s degree in Psychology and minor in Communications & Media Studies. www.Brand-Innovators.com
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Speakers HAMILTON BROWN
BART CASABONA
Hamilton Brown is a passionate business leader and an award winning brand builder with over a decade of experience in creating avid fans of experiential brands. He has led large, global and small businesses, consumer inspired product and commercial initiatives, and managed large multifunctional/multiagency and global teams that have led to sales, volume, and profit growth. Throughout his career, Hamilton has demonstrated an entrepreneurial and independent thinking mindset that has enabled him to build expertise in business transformations/ turnarounds and establishing base and premium business segments.
Bart Casabona is Director, Social Media at Pitney Bowes. In his current role, Bart develops and implements strategic social media programs and campaigns across Pitney Bowes’ organization globally. Bart has spent more than 20 years dreaming up creative business solutions for companies including PepsiCo, MasterCard Worldwide and P&G, while at Porter Novelli Communications. Bart holds an MBA from Pace University.
SR. BRAND DIRECTOR AND MANAGING DIRECTOR OF TACO BELL FOUNDATION, TACO BELL
CINDY CHEN
GLOBAL HEAD OF ECOMMERCE, MONDELEZ INTERNATIONAL
Born in China. Worked and lived in North America, Europe & Asia Pacific. Currently re-imagining and building the fastest growing “start-up” within Mondelez. Known as a fearless brand transformer, Cindy pioneered real-time marketing with Oreo “Daily Twist” and Oreo Super Bowl “Blackout” tweet. During her long-standing successful career driving double-digit growth of multi-billion dollar businesses in North America, Europe & Asia Pacific, she has transformed brands like Oreo from well-known products into cultural ICONs. Cindy has won numerous awards for reinventing brands through marketing, digital, social, and mobile innovations.
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DIRECTOR, SOCIAL MEDIA, PITNEY BOWES
AMI CHITWOOD
SR. MANAGER, MARKETING & COMMUNICATIONS, SOCIAL MEDIA, DELOITTE @achitwood Ami Chitwood is Sr. Manager, Marketing & Communications, Social Media at Deloitte Services LP. She helps lead the Social Team and works in Boston, MA. Her passions include social media analytics, getting leaders more active with social, employee advocacy, and did we mention social media analytics? In her spare time, she is an avid standup paddler and novice surfer. Follow her on Twitter or connect with her on LinkedIn.
www.Brand-Innovators.com
Fiksu delivers everything marketers need to succeed in mobile Mobile ad tracking and attribution Audience segmentation Media buying Retargeting Optimization Analytics Our integrated combination of mobile-first data, extensive reach into mobile ad channels, and advanced optimization, plus the expertise of our incredible team, gives Fiksu’s mobile marketing products an advantage no other single provider can touch: an end-to-end mobile marketing solution for today’s apps, brands, and agencies.
US 1.855.463.4578 | sales@fiksu.com EMEA +44 208 434 7051 | sales-emea@fiksu.com APAC +65 6372 9538 | sales-apac@fiksu.com
Speakers BEN COLLIER
SENIOR DIRECTOR OF BRAND MARKETING, LEADING HOTELS OF THE WORLD Ben Collier began his career in educational development before moving into advertising at BBDO China for General Electric and Daimler Chrysler, and Saatchi & Saatchi New York for Proctor & Gamble and the International Olympic Committee. From there, Ben moved in house to American Express working on Centurion and American Express Publishing. Ben holds a masters of science from Columbia University in strategic communications with a branding concentration, and a bachelors of arts from Brown University in art-semiotics, a dual concentration fusing modern culture and media with visual art.
CANDICE FAKTOR HEAD OF BUSINESS, WATTPAD
Candice Faktor has a passion for growing consumer Internet businesses. Candice is currently the Head of Business of Wattpad, where she leads efforts in monetization and global partnerships in entertainment, tech, media, and advertising. Wattpad is the world’s largest storytelling platform and one of the fastest growing mobile content sites in the world where 44MM millennials spend 30 mins a session immersed in original stories. Previous to this Candicewas no stranger to innovation and entrepreneurship. She was co-founder of Torstar Digital, one of Canada’s leading digital portfolios, where she launched over 15+ mobile, social and digital businesses. 44
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GEOFFREY COLON
GROUP PRODUCT MARKETING MANAGER, EMERGING MEDIA, MICROSOFT @djgeoffe Geoffrey Colon is a Communications Designer and Social Data Expert at Microsoft for the Bing Ads product based in Bellevue, Washington. In this role, Geoffrey leads a scrum team of emerging media marketers and data analysts who create, execute and measure digitally-driven strategies to help drive education and adoption of the Bing Ads product by small to medium sized businesses and premium marketers and advertisers. He is a subject matter expert on the D.I.Y. economy, socializing the enterprise, content marketing and podcasting. Prior to joining Microsoft in 2013, Geoffrey was vice president of digital strategy at Ogilvy & Mather in New York City.
RYAN FISHMAN
INTERACTIVE MARKETING MANAGER, 1800FLOWERS
Ryan Fishman is an Interactive Marketing Manager at 1-800 Flowers working with the enterprise’s food brands of Cheryl’s Cookies, The Popcorn Factory, Fannie May and 1-800 Baskets. As an evangelist of digital advertising and media, he oversees the media planning and execution strategy of the brands for a handful of paid media channels. Prior to moving in house, Ryan had done extensive work on the agency side working across a variety of verticals from luxury retail to stock photography. When not immersed in ad tech, Ryan enjoys getting a good rep in on the basketball court.
www.Brand-Innovators.com
Speakers FRANK FOSTER
SVP AND GENERAL MANAGER, TIVO RESEARCH AND ANALYTIC This session will cover how brand marketers and strategists can unlock new sources of growth by uncovering a brand’s true competitive set, identifying underserved market segments, and consequently redefine the rules of the game. The solution relies on a better understanding of the intersection of consumers’ moods, motives, and behaviors along the path to purchase. During this session, Ryan Rasmussen, Sr Director of Halverson Group, will walk attendees through the process for how to uncover these insights, and articulate why such thinking will be fundamental to brand strategy in the next 20 years.
BRANDON GUTMAN
CO-FOUNDER, BRAND INNOVATORS @BrandonGutman As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger at Forbes where his weekly contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. 46
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AMANDA GREENBERG
HEAD OF E-COMMERCE, KIND Amanda Greenberg joined KIND in December, 2014 as Head of e-Commerce, focused on building both the e-Retail business as well as the direct to consumer KindSnacks. com business. KIND is the fastest growing CPG company in the United States. Since its founding in 2004, KIND has been on a mission to make the world a little kinder one snack and one act at a time. Prior to KIND, Amanda worked at Philips, holding roles of increasing responsibility in e-Commerce, Digital Marketing, Business Strategy and Supply Chain. Amanda has also held various sales & marketing roles with Croscill, Experian Cheetahmail and the Orlando Magic.
JACKSON JEYANAYAGAM
DIRECTOR OF DIGITAL MARKETING, CHIPOTLE MEXICAN GRILL As the head of digital at Chipotle, Jackson Jeyanayagam is responsible for leading all digital marketing efforts including mobile, content, social media, community engagement, web, email and analytics. Previously, Jackson was SVP, Digital Strategy at Taylor where he oversaw the digital and social media integration across the agency, supporting a number of brands including Diageo, P&G, Nestle, Jordan Brand, NASCAR, Starwood, 3M and Capital One. Specifically, he was responsible for growing the digital practice with a focus on digital/social media strategy, creative campaign execution, client service, people development and business development. www.Brand-Innovators.com
Snaps is the ďŹ rst end-to-end solution for marketing in the messaging space. Our current clients include Pepsi, Burger King, Viacom, Sony Pictures, Warner Bros, The LA Kings, The Atlanta Hawks, L’Oreal and many others. Through our platform, brands can upload and manage their own emoji, sticker, gif and video content, and syndicate it through a branded keyboard on iOS and android, and also across our network of partner applications (Kik, Tango, Viber, etc.) reaching 600M+ global MAUs.
Through our dashboard, marketers gain deep analytics and insights that inform content strategy and marketing investments across social and mobile. www.makesnaps.com
Speakers ANURAG KADYAN
SR. DIRECTOR, ECOMMERCE AND DIGITAL MARKETING, TOURNEAU Anurag Kadyan is the Senior Director of eCommerce and Digital Marketing for Tourneau, the largest, US-based luxury watch retailer. In this role, he is responsible for user experience and customer journeys for web and mobile channels, customer acquisition via email campaigns and SEO, and other ecommerce marketing activities to drive customer conversion in digital channels. Prior to Tourneau, Anurag was a Marketing Director at Dell where most recently he was leading the launch of Dell Outlet business in Brazil, and also managed Dell Outlet’s Global Pricing and Marketing Analytics functions. During his 9 years at Dell, Anurag has had various roles with progressive responsibility across a wide variety of marketing functions, including.
ADAM KMIEC
SR. DIRECTOR, MOBILE SOCIAL & CONTENT MARKETING, WALGREENS @adamkmiec A thought-leader in the marketing community, Adam Kmiec has held leadership positions at some of the most digitally forward-thinking organizations in the world, helping brands find success in the interactive and social space. In January 2014 he joined Walgreens as Senior Director, Social Media and Content. Prior to that, he spent two years at the Campbell Soup Company, where he served as Director of Global Digital Marketing and Social Media. At Campbell, Adam developed worldwide strategies across consumer-facing and corporate communications. 48
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KATHLEEN KAYSE VP SALES STRATEGY AND SOLUTIONS, YAHOO!
Kathy Kayse is the Vice President of Sales Strategy and Solutions at Yahoo. A seasoned industry leader, Kathy has extensive crossplatform advertising sales and strategy experience. Prior to joining Yahoo, she served as Executive Vice President of Advertising Sales at Oprah Winfrey Network (OWN) since 2009 where she led the development and execution of advertising sales strategies for the network and its digital assets, including Oprah. com. Previously, Kathy spent 24 years at Time Warner, including as Executive Vice President of Advertising Sales at AOL. Prior to that, she served as publisher for People, where she and the sales team achieved record success. Kathy also held publisher positions at Money and FSB: Fortune Small Business after serving in various sales capacities at Time Inc.
MARK LOUGHNEY VP RESEARCH, TURNER EMERGING CONSUMERS AD SALES, TURNER BROADCASTING SYSTEM
Mark Loughney is the Vice President of Research at Turner Broadcasting System. He has broad and deep experience conducting strategic research on the value of TV and digital media as platforms for advertising, the development and marketing of television programming, as well as the branding and strategic positioning of TV networks, and the effects of new technology on the media industry. Prior to joining Turner Broadcasting System, Mark held positions at ABC, Nielsen and VH1.
www.Brand-Innovators.com
Stop Targeting Segments. Start Connecting with People.
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Speakers JOSHUA NAFMAN SR. DIRECTOR, BRAND MARKETING & DIGITAL, KIND @jnafman
Joshua Nafman is currently Senior Director of Marketing at KIND Snacks, where he is responsible for telling stories and creating experiences in digital and social, that encourage people to do the kind thing for their bodies, their tastebuds and their world. Joshua has nearly a decade of digital and brand marketing experience leading digital, social and content for brands like PepsiCo, Lipton, Starbucks, Apple, Hanesbrands, Nestle, ESPN and GNC.
JON POTTER
CMO & EVP BRANDS, MOET HENNESSY USA
As CMO & EVP of Brands for Moët Hennessy, Jon is responsible for many of the most iconic brands in the premium spirits industry -- Hennessy, Moet & Chandon, Veuve Clicquot, Dom Perignon, Krug, and Belvedere. Prior to joining Moët Hennessy, Jon’s 25+ year career spanned a series of senior global leadership positions across consumer goods companies including Nestle, United Biscuits and Diageo where he was President, Guinness Global Marketing; President, Global Marketing Vodka and Rum; and CMO for North America. Jon won Olympic Gold (1988) and Bronze (1984) medals for Great Britain.
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PAVEY PUREWAL
CHIEF MARKETING OFFICER, DYNAMIC SIGNAL
Pavey is a transformational marketing professional with 18 years of enterprise software experience in Cloud, SOA, middleware and BI. Pavey was the former VP Global Marketing at VMware and was responsible for marketing the Infrastructureas-a-service offering. Prior to VMware, Pavey held senior marketing positions at Oracle and BEA. Pavey has led GTM strategy, thought leadership programs, and driven new business, leading companies to position as #1 in their market.
BRENDAN SCHAEFER
MARKETING DIRECTOR, EMERGING BRANDS – IZZE & O.N.E., PEPSICO Brenden Schaefer oversees marketing for PepsiCo’s IZZE and O.N.E. Coconut Water brands, based out of the company’s Emerging Brands office in Southern California. Under his leadership, IZZE launched the #FriendsdayNight campaign to connect with its Millennial target, which has been recognized with a Reggie finalist award for content marketing and a Silver Internationalist Award for innovation in media. Brenden joined PepsiCo in 2007, and has worked in Brand Management, General Management and Corporate Strategy roles. Prior to joining PepsiCo, he worked as a strategy consultant with L.E.K. Consulting. www.Brand-Innovators.com
MO OSY LVA NI A PR ESE NTS
THE 2015 MILLENNIAL STUDY RANKING REPORT Over the last three years, we've surveyed more than 3,500 Millennial consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.
FOR MORE INFORMATION, CONTACT:
NORTY COHEN, FOUNDER/CEO MOOSYLVANIA
314-644-7901 • NORTY@MOOSYLVANIA.COM
Speakers SPENCER SCOTT
CHIEF REVENUE OFFICER, FIKSU
As Chief Revenue Officer, Spencer manages all revenue at Fiksu as well as all direct client and prospect relationships. Day-to-day, Spencer works with the sales team to make sure the company is presenting itself appropriately in the market. He also works closely with the client management team to make sure Fiksu is giving the best service to our clients. Spencer is wellprepared for this role, having spent the past 10 years in ad tech building up sales and service organizations. He’s also got the added benefit of having run sales at four other companies founded by Fiksu CEO Micah Adler, including serving as Chief Revenue Officer at search engine marketing company Adverplex. He has a Bachelor of Science in Business Administration from Boston University. Spencer is proud to be a part of what he calls “the best team in ad tech.”
DAVID STAAS
President, NinthDecimal
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PATRIZIO SPAGNOLETTO
Chief Marketing Officer, SteelHouse Patrizio Spagnoletto is the Chief Marketing Officer at SteelHouse, where he leads the marketing team and is in charge of driving brand awareness and performance for the company. He brings 20 years of marketing experience from both the client and publisher side. Most recently Patrizio was the Head of Digital for Farmers Insurance where he lead the company’s efforts to become a leader in digital products and marketing. Prior to Farmers, he held a variety of leadership positions at Yahoo! including VP Global Marketing Services where he was responsible for all consumer and advertiser marketing.
MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS @MarcSternberg1
David Staas brings to NinthDecimal more than fifteen years of marketing and product experience in both the mobile and advertising industries. David has been a part of numerous mobile start-ups and is extremely passionate about the locationbased media and advertising industry. As President of NinthDecimal, he is responsible for the company’s go-to-market strategy and business execution, with direct responsibility for marketing, product management and engineering. David has a bachelor’s degree in architecture from the University of Virginia and a master’s degree in business administration from Duke University.
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and nonprofit organizations, including Make-A-Wish Foundation of Los Angeles and the AntiDefamation League/LA.
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www.Brand-Innovators.com
Make social content work for you
Discover your audience
Tell your story
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Speakers WENDI SMITH
Managing Director, Agency Communications & Content Lead, Mindshare As Managing Director, Agency Communications & Content Lead, Wendi is responsible for Mindshare North America’s overall corporate content and communications strategy and execution, including brand awareness initiatives. In this role, Wendi drives corporate communications in-line with the principals of adaptive marketing in support of the agency’s core business goals. Prior to Mindshare, Wendi served as SVP, Global Communications Director for Arnold Worldwide. In addition, she served as VP, Corporate Communications at Digitas, where she drove agency communications for ten years. In addition, she helped transition the Digitas brand from an independent public holding company to the largest digital network in Publicis Groupe.
DAVID TEICHER
Chief Content Officer, Brand Innovators @aerocles David Teicher is Chief Content Officer at Brand Innovators, managinging content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators. com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge. com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage.
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MISHA TALAVERA
Co-Founder and Chief Marketing Officer, NeoReach @MishaTalavera Misha Talavera is the Co-Founder and CMO of NeoReach, an influencer marketing platform helping brands and agencies like Ken’s Foods, Horizon Media, The New York Times, and Focus Features identify influencers, co-create branded content, and run largescale campaigns. Founded out of Stanford University, the company has raised $3.8M from prominent Silicon Valley investors.
JASON THALAPPILLIL
Director, Digital Engagement Group, Digital Strategy & Content, PepsiCo Jason Thalappillil is the Director of Digital Strategy and Content at PepsiCo, where he is responsible for creating and executing PepsiCo Beverages’ digital strategy and determining how PepsiCo beverage brands engage and evolve with consumers across all digital platforms. Jason oversees all digital marketing, media and content development across PepsiCo Beverage brands, which includes digital brand strategy, paid, owned, social media, branded content and video games. He also develops content partnerships, which include branded content and video games across all PepsiCo Beverages with established and emerging content creators. Additionally, he leads the development of the brand’s digital measurement framework to understand digital ROI across all digital platforms. www.Brand-Innovators.com
Speakers STEVEN TRISTAN YOUNG VP Growth Marketing, Grubhub
Steven Tristan Young is the VP of Growth Marketing at GrubHub, Inc (NYSE: GRUB), the nation’s leading online and mobile food ordering company. In this role, he manages the company’s customer acquisition programs leveraging channels such as TV, Outdoor, Direct Mail, Search, Display, Mobile, Referral Marketing and Lead Generation. Previously, Steven has held leadership positions at DIRECTV, American Express, Endurance International Group and Puma Sports. At American Express, Steven spearheaded the marketing efforts for the company’s flagship “Black Card” and Platinum Card portfolios. Steven’s marketing experience breadth includes acquisition and brand marketing, analytics, growth hacking and hyper local marketing. Steven received his undergraduate degree from the Wharton School at the University of Pennsylvania.
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www.Brand-Innovators.com
Advisory Board MADHUR AGGARWAL
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
HAMILTON BROWN
DOUGLAS BUSK
SR. BRAND DIRECTOR & MANAGING DIRECTOR, TACO BELL FOUNDATION, TACO BELL
GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCACOLA COMPANY
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
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B. BONIN BOUGH
CHRIS CHESEBRO ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
ERICK DICKENS
JORGE FONTANEZ
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
MARC FONZETTI
NICOLE FRALEY
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
AVP DIGITAL MARKETING, VICTORIA’S SECRET
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www.Brand-Innovators.com
Markeeng that Maaers
Pear enables brands to build real relaaonships with communiies at scale.
Soluuons.Pearup.com
Advisory Board IAN GOMAR
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MAYUR GUPTA
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLYCLARK
KIRK HEINLEIN
SCOTT HUDLER
DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
JASON JOHN
ADAM KMIEC
CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
JOHN KOLLER
BOON LAI
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VP MARKETING, HEALTH AND WELLNESS, PHILLIPS NORTH AMERICA
VICTOR LEE
JAKE LESTAN
VP DIGITAL BRAND MARKETING, HASBRO
HEAD OF BRAND PARTNERSHIPS & NEW PRODUCT COMMUNICATIONS, DISCOVER
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www.Brand-Innovators.com
The evolution The evolution of of digital digital Consumers’ relationships with devices and brands are constantly evolving and the lines between digital Consumers’ relationships with devices and the brands are and physical worlds are blurring. We’llbetween help youthe stay ahead constantly evolving and the lines digital and of the curve and create brand experiences that drive physical worlds are blurring. We’ll help you stay ahead engagement tomorrow and beyond.
of the curve and create brand experiences that drive Learn more attomorrow and beyond. engagement advertising.microsoft.com/digital-trends
Learn more Microsoft is at proud to sponsor Brand Innovators and the advertising.microsoft.com/digital-trends fi rst-ever New York Brand Week. Microsoft is proud to sponsor Brand Innovators and the first-ever New York Brand Week.
Advisory Board PJ LEWIS SENIOR DIRECTOR, GLOBAL BRAND MARKETING & DESIGN, MATTEL
SENIOR DIRECTOR & SOCIAL MARKETING, TACO BELL
ELLIOT LUM
MICHAEL MA
VP STRATEGIC MARKETING, COLUMBIA RECORDS
SVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA
ANDREW MARKOWITZ
DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
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TRESSIE LIEBERMAN
ASHWIN NATHAN MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
MASON NELDER
MARC PATRICK
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
SENIOR BRAND DIRECTOR, NIKE EAST
DEB RADCLIFF
BETH REILLY
SENIOR VP MARKETING, WEST MARINE
BETH REILLY, HEAD OF GLOBAL CONSUMER ENGAGEMENT, MOTOROLA
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Advisory Board UMANG SHAH GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
JOHN STARKWEATHER EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T
REID STEWART
CHAD STUBBS
VICE PRESIDENT, MEN’S MARKETING, RALPH LAUREN
SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
CHRIS THORNE
GREGG WEISS
GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA
www.Brand-Innovators.com
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Strategic Advisors NORTY COHEN CEO AND FOUNDER, MOOSYLVANIA @NortyCohen
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis
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Marquee Sponsors
Deutsch is a fully integrated agency known for its award-winning creative campaigns. Integrated practices include creative advertising, media planning and buying, all aspects of digital marketing, multicultural marketing, public relations, social media, design, branded entertainment and experiential marketing. Deutsch’s clients include Sprint, Volkswagen, Johnson & Johnson, PNC Bank, Taco Bell, Pizza Hut, Target, Sherwin-Williams, Dr Pepper, Samsung, Nintendo, Novartis Worldwide, Jagermeister, mophie, Georgia-Pacific, and others. For additional information about Deutsch visit www.deutschinc.com.
As the inventor of in-image advertising, GumGum is the digital marketing platform for the visual web. Our technology unlocks the value of connected images, and delivers highly visible campaigns and rich insights to marketers. Reaching over 400 million visitors as they view images and content across more than 2,000 premium publishers, GumGum ads consistently achieve an 81% viewability rate and deliver 10 times better engagement than traditional display options, resulting in superior brand lift for marketers and increased revenue for publishers. With GumGum, leading brands from AdAge’s top 100 US advertising spenders list, including Disney, L’Oreal and Toyota, can target audiences with contextually relevant content through in-image and in-screen ads, native, video and programmatic options. GumGum is headquartered in Santa Monica, California, with six additional offices in the US and in the UK. Founded in 2007, GumGum is backed by investors including Morgan Stanley, NEA, Upfront Ventures, First Round Capital and Crosscut Ventures.
www.Brand-Innovators.com
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Title Sponsors
Amobee is the company defining digital marketing with an innovative technology platform and solutions for advertisers, agencies, publishers and operators on a global scale. The Amobee platform enables its customers to run data-driven, targeted, cross-channel digital marketing campaigns with unparalleled ROI. Amobee is a division of SingTel’s Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee operates across North America, South America, Europe, Asia, and Australia. @amobee
CNET is the world’s No. 1 tech media brand, with tens of millions of people visiting its news and reviews site each month to find the products, people and stories that matter. CNET offers the best advice for living with technology and covers every aspect of consumer technology, from personal and automotive tech to home and smart appliance tech — also available via CNET Magazine and CNET en Español for Spanish speakers in the U.S. and beyond. Follow CNET and CNET en Español on Twitter (@CNET and@CNET_Es) and on Facebook (www.facebook.com/cnet andwww.facebook.com/CNETenEspanol). CNET and CNET en Espanol are properties of CBS Interactive. 66
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Carusele brings together audiences, influencers, and brands though high quality social media content to increase awareness, engagement and brand recognition. Using an Organish(TM) media approach, our editors and content creator network create branded media that is shared exponentially across the social media landscape. Leading brands choose Carusele, an Ignite Social Media Company, because we help them activate the right audience in creative, strategic and measureable ways. @carusele
Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and billions of available impressions are distilled across all screens. @dstillery
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Dynamic Signal redefines how companies communicate with the world. Our proven Employee Advocacy platform lets employees receive and post company-approved content to their social networks, transforming them into experts, advocates and contributors. Founded in 2010, Dynamic Signal helps hundreds of organizations of all sizes including IBM, Salesforce, GameStop, Domo, SurveyMonkey and Bloomberg. @dynamicsignal
Other agencies treat social media the way advertising has always been treated. At Ignite Social Media, we have created an innovative, specialized approach that we use to power social media marketing for some of the world’s best brands. Brands choose us because, as one of North America’s first social media agencies, we know how to turn business objectives into realities in creative, strategic and measurable ways.@IgniteSMA
Krux’s next-gen DMP helps businesses drive revenue by unifying, analyzing and activating people data for personalized content, commerce and marketing experiences. Krux is the new system of engagement that empowers marketers, agencies and publishers to reach the right audience, at the right time and at the right frequency across all devices, browsers and operating systems. Krux’s technology is defined and informed by the principle of People Data Activation, comprising six capabilities: Governance, Completeness, Plasticity, Synthesis, Identity and Actionability. Krux reaches over 2 billion devices worldwide, serves 20+ billion page views and processes more than 1.5 billion CRM records per month.
Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering realtime social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. Livefyre also acquired social storytelling platform Storify in September 2013 and Social Application Provider Realtidbits in November 2013. @Livefyre www.Brand-Innovators.com
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Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability the interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania
NetBase is the award-winning social analytics platform that global companies use to analyze and engage with consumers in real-time to build your business. NetBase won CGT’s Best in Class: Consumer Goods Technology award this year. Our platform processes billions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation leaders. NetBase is a trusted partner to AMC Networks, American Airlines, Arby’s, Beam, Coca-Cola, Kenneth Cole, McCann Erickson, Ogilvy, Walmart and YUM!. Our customers report 34% cost reduction to capture social media insights, 20% time reduction to manage PR and significant boost in productivity for many business functions. Please contact us to learn more and to schedule a custom demo: www. netbase.com or email info@netbase.com @Netbase
As the world’s leading content marketing and syndication platform, NewsCred provides brands and publishers with access to fullylicensed articles, images and video from over 2,500 world-class sources. NewsCred empowers brands and publishers to drive new revenue by delivering the content their audiences want and share. Combining powerful curation technology and an experienced editorial team, NewsCred builds custom content solutions to global clients, including niche editorial sections, thought leadership portals, email marketing and social media campaigns. @Newscred
NinthDecimal is the leading mobile audience intelligence platform building the most comprehensive understanding of people by connecting their digital and physical lives. Through a combination of data and proprietary technology, NinthDecimal provides Fortune 500 companies, brands and agencies a unique view of today’s consumer, informing media strategies and enabling optimal campaign ROI across digital. Our data is built on one trillion data points from over one billion devices, allowing us to create hundreds of customized audience segments with the scale to drive meaningful business results – enabling marketers to reach individuals at the right marketable moment. @NinthDecimal
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Title Sponsors
Opera Mediaworks is the first mobile ad platform built for brands, delivering breakthrough marketing at scale. Our technology powers the biggest publishers in the world, enabling marketers to convey the highest quality ad experiences to more people in more places when it matters most. Our exclusive Instant-Play™ HD video technology and award-winning rich media touch, engage and create deep interaction with consumers in the most popular mobile apps and sites around the globe. We work with over 90% of the AdAge Top 100 advertisers and 18 of the top 25 global publishers. A fully-owned subsidiary of Opera Software, Opera Mediaworks is headquartered in San Mateo, California, with offices worldwide. To learn more, visitwww. operamediaworks.com.
Pixability is an ad buying and video marketing platform for YouTube. Many of the world’s top brands and agencies depend on Pixability’s award-winning programmatic media technology for effective YouTube campaigns with complete transparency and reporting accuracy. Pixability enables media professionals to plan smarter placements, run faster campaigns, and see better results. Pixability is headquartered in Boston with presences in New York, San Francisco, Chicago, and London. @Pixability.
SteelHouse™ is a performance-driven marketing technology company bringing innovative advertising solutions to brands and agencies. With one platform to control audience, creative, and channel, marketers can run superior direct response retention and acquisition campaigns based on realtime behavior, and serve custom, dynamic HTML ads to unlimited audience segments. SteelHouse reaches hundreds of millions of consumers a month, across hundreds of the world’s largest brands with its award-winning retargeting and creative technologies. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle, and the Rubicon Project.
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal www.Brand-Innovators.com
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Twitter is an online social network and a microblogging service that enables users to send and read “tweets,” which are messages limited to 140 characters. Registered users of Twitter are able to read and post tweets via the web, SMS or mobile applications. Created in March 2006, Twitter is a global real-time communications platform with 400 million monthly visitors to twitter.com and more than 200 million monthly active users around the world. It receives a billion tweets every 2.5 days on every conceivable topic. World leaders, major athletes, star performers, news organizations and entertainment outlets are among the millions of active Twitter accounts through which users can truly get the pulse of the planet. @twitter
Wayin is a social intelligence and visualization company that makes tools to analyze and integrate social content into sales, service, and marketing efforts. Wayin gives brands control over their social data to create real-time experiences for consumers that foster trust and drive action. Started by Scott McNealy, the former Sun Microsystems co-founder and CEO, Wayin is led by key Sun Microsystems alumni, as well as top digital and media industry veterans. Wayin is based in Denver with offices in New York, San Francisco, Los Angeles, Atlanta, Japan, Argentina, Brazil and Hong Kong. www.wayin.com, @Wayin
Yahoo is focused on making the world’s daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the globe. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the company’s blog (http://yahoo.tumblr.com).
ZEFR is the leading technology company that empowers brands to discover and target their most important influencers and topics in video. With more data than any other YouTube partner, ZEFR’s BrandID platform provides a view into culture and the tools to turn insights into more impactful media for brands. As the technology company of choice for nearly every Hollywood movie studio and music label, ZEFR manages over 275 million videos online and tracks over 31 billion video views a month. ZEFR is a top ranked ComScore video property. The company is headquartered in Venice Beach, California with offices in New York, Boston and Chicago. @ZEFRinc
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Premier Sponsors
Fiksu is the leading provider of mobile app marketing products that help app and game marketers reach their user acquisition goals. The company’s Programmatic Mobile Demand Platform applies intelligent technology to ALL the challenges of mobile advertising – including tracking, optimization, media buying and integration – spanning the entire mobile ecosystem and, ultimately, delivering better marketing performance. Additionally, Fiksu offers FreeMyApps®, the world’s largest app discovery platform where users are rewarded. @Fiksu
Flite is a powerful, dynamic creative platform for scaling mobile, native, and rich media ad campaigns. Flite’s self-service platform is used by the world’s biggest brands and publishers to create better ads optimized in real time. Better ads. Better internet. Based in San Francisco with offices in New York City and Chicago, Flite is backed by Iris Capital, Sequoia Capital, General Catalyst Venture Partners, HWVP, NCD Investors, Harrison Metal, and Condé Nast. For more information, please visit flite.com or to stay up to date on what’s happening at Flite check out http://blog.flite.com/.
Kinetic’s social marketing platform and team of experts empower brands to create engaging experiences for their customers. Kinetic has built its technology around how modern marketers think and work, with tools to help advertisers plan and deliver campaigns across social channels and the open web. Behind every campaign there is an innovative thinker and planner who helps engage consumers, build brand value, and drive sales. Through partnerships with Facebook, Twitter, Pinterest, and Instagram, our goal is to deliver measurable success with each interaction. Kinetic is headquartered in New York with offices in Toronto, Chicago and San Francisco. More at www.kineticsocial.com.
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Premier Sponsors
Millennial Media (NYSE: MM) is the leading independent mobile marketplace, making mobile simple for the world’s top brands, app developers, and mobile web publishers. The company’s unique data and technology assets enable its advertising clients to connect with their target audiences at scale. Millennial Media also drives monetization for its publisher and developer partners by connecting them to networks, advertisers, and an RTB exchange. For more information, visit www.millennialmedia.com.@millennialmedia
NeoReach is the influencer marketing platform for Fortune 1000 brands and unicorn startups. We build technology for marketers to identify influencers, manage campaigns, and track their ROI. Customers include The Travel Channel, Walmart, and FanDuel.
Where groups and sponsors connect. Pear’s engagement platform, Pearup.com, connects brands and local businesses to target consumers through sponsorships for authentic and meaningful relationships. Since 2009, we make grassroots sponsorship easy, scalable and economical. Pear is a win-win experience between sponsors and affinity groups. Brands leverage sponsorships for digital engagements such as fan acquisition, video and content distribution, user-generated content, and consumer insights initiatives. The sponsored benefits from the sponsorship support, and the sponsor gets exposure while building customer engagement and loyalty. Pear brings this process online, and makes it easier than ever before. Real relationships. Real results. Learn more, advertising.pearup.com. @Pear_says
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Headquartered in Los Angeles, PK4 Media is a cross-platform technology company. The company delivers and optimizes highly targeted digital advertising across desktop, mobile and tablet devices through its proprietary Demand-Side Platform (DSP), self-service programmatic interface, and customized managed services. Named one of America’s Most Promising Companies by Forbes, it offers high-impact media capabilities through direct-to-publisher relationships and advanced planning. Founded in 2009, PK4 Media’s clients are advertisers and include companies such as Amazon, Amgen, AT&T, Ford, NBCUniversal, Procter & Gamble and others. @PK4Media
Snaps is the first end-to-end solution for marketing in the messaging space. Our current clients include Pepsi, Burger King, Viacom, Sony Pictures, Warner Bros, The LA Kings, The Atlanta Hawks, L’Oreal and many others. Through our platform, brands can upload and manage their own emoji, sticker, gif and video content, and syndicate it through a branded keyboard on iOS and android, and also across our network of partner applications (Kik, Tango, Viber, etc.) reaching 600M+ global MAUs. Through our dashboard, marketers gain deep analytics and insights that inform content strategy and marketing investments across social and mobile. @MakeSnaps.
TruSignal uses big data, predictive analytics and technology to deliver highly-precise audiences and data solutions that power people-based marketing initiatives for brands, agencies and platforms. Our integrated platform combines a unique predictive analytics engine, 12 different types of non-sensitive offline data, thousands of predictive attributes, a unique closed-loop measurement system, and unsurpassed digital reach that can anonymously message your customers across multiple channels. Behind all the technology, our team brings decades of experience in data-driven marketing, predictive analytics, experimental design, campaign optimization and scalable big data management.
www.Brand-Innovators.com
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Premier Sponsors
Wattpad is the best place to discover and share stories. On Wattpad you’ll discover a new form of entertainment where you can interact and share stories across text, video, images and through conversations with other readers and writers. Wattpad stories are always available everywhere. Discover new stories, connect with readers and writers and create your own on wattpad.com and through Wattpad apps for mobile and tablets.
Zeta connects brands with real people. Big data and analytics come to life through Zeta’s PeopleBased Marketing Cloud, helping the world’s leading brands acquire, grow and keep customers.
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