Hello and... Welcome to Brand Innovators E-commerce & Omni-Channel Retailing in San Francisco! The Internet, digital media and innovative mobile devices are re-inventing the retail industry faster than you can say flash sale. Powerful new data and behavioral analytics tools, social media, content marketing and digital video are personalizing the shopping experience and enabling brands, traditional retailers and online merchants to target and communicate with their customers more fluently and frequently than ever. Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
Brand Innovators E-commerce and Omni-Channel Retailing will examine how best-of-breed retailers are leveraging technology, media and in-store merchandising to create a unified consumer experience across all channels and build brand loyalty. Brand Innovators E-commerce and Omni-Channel Retailing will provide marketers from Fortune 500 and other leading companies with an important forum to share success stories and insight as to how they are benefiting from the E-commerce gold rush. We will hear from some of the best and brightest brand marketers in America about what’s working in E-commerce and what major trends we should be watching for in the coming year. Thank you to all of our speakers, attendees and partners who contributed to today’s program. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, during today’s event and throughout the year. Enjoy the show! We look forward to seeing you again, at Brand Innovators Content Marketing in San Francisco, Thursday, July 17.
Marc Sternberg Co-Founder
Brandon Gutman Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. Get Social: @Brand_Innovator #bisummit
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Brand Innovators Team Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
Ted Rubin
Acting Chief Marketing Officer
Jared Hopfer
Head of Business Development
Paula Parisi
Editorial Director
Lindsey Bourne
Director of Brand Partnerships
Alexander Kanish
Business Development Manager
Dylan Ruby
Community Manager
What’s Inside VIP SPEAKERS ........................................................ 6 AGENDA ..................................................................12 SPEAKERS............................................ ...................16 STRATEGIC ADVISORS . ........................................19 ADVISORY BOARD ..................................................20 SPONSORS. ......................................................... 24
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Event Host
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Author whose latest book is Return on Relationship: The New Measure of Success. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted recently left his position as Chief Social Marketing Officer of Collective Bias. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers.
Keynote Speaker
BRYAN KRAMER CEO, PUREMATTER @BryanKramer
Bryan Kramer is a Social Business Strategist and CEO of PureMatter an integrated communications and strategic business planning agency he has led to consistent growth over the last 10 years. Silicon Valley Business Journal has identified PureMatter as one of Silicon Valley’s fastest growing private companies. Bryan recently authored his first book, the best-selling Human to Human #H2H. He has extensive experience in brand marketing with a focus on integrated communications and strategic business planning. Bryan is a sought-after speaker and featured blogger with more than 100k combined followers and 12k+ readers on his syndicated network each month. He is a featured contributor on SocialMediaToday.com, Business2Community and the IBM Smarter Commerce blog.Bryan was recently listed as one of the Global Top 50 Social Media CEO by Huffington Post and Kred.
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Keynote Speakers
JENNIFER SEY CHIEF MARKETING OFFICER, LEVI’S BRAND, LEVI STRAUSS & CO. @JenniferSey
Jennifer Sey was named Chief Marketing Officer of Levi’s in June 2013. She joined the company in 1999 and has served as Senior Vice President of Marketing at sister brand Dockers and Vice President of Global Marketing for Levi’s. Jennifer is credited with having led the global re-introduction of the Dockers brand and the re-launch of the Levi’s 501 jean during this time. Prior to joining Levi’s she held leadership positions at Banana Republic and advertising agency FCB.
PASCAL BENSOUSSAN VP, STRATEGIC TECHNOLOGY INITIATIVES, MARKETING SERVICES, NEUSTAR @pascalAK
Pascal Bensoussan is a seasoned executive in the advertising industry. With more than 18 years experience in product management, strategy, and business development, Pascal is the vice president of strategic technology initiatives at Neustar, with primary responsibility for creating Neustar’s unified Identity platform. Neustar acquired Aggregate Knowledge (AK) in 2013, where Pascal, as Chief Strategy Officer, helped shape the company’s strategy, product, and growth in the industry. Prior to AK, Pascal was vice president of product management for Rapt, a publisher-centric yield optimization platform, which was acquired by Microsoft in April 2008. Pascal holds an M.S. in Engineering-Economic Systems from Stanford University, an M.S. in Economics from ENPC (France), and a B.S. in Mathematics from Ecole Polytechnique (France).
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Keynote Speakers
B. BONIN BOUGH VICE PRESIDENT, GLOBAL MEDIA AND CONSUMER ENGAGEMENT, MONDELÉZ INTERNATIONAL @boughb
Bonin Bough is Vice President of Global Media and Consumer Engagement at Mondelēz International, responsible for all forms of media, including leading and developing the partnerships, internal capabilities and strategies across all forms of consumer connections: digital, TV, print and outdoors. Bough has been recognized as one of business’ hottest rising stars in Fortune’s 2011 “40 under 40” list, as well as Fast Company’s 2011 100 Most Creative People in Business and Ebony’s Power 100 list. Prior to joining Mondelēz International, Bonin spent three and a half years at PepsiCo where he oversaw company-wide digital strategy and the implementation of social media tools across PepsiCo’s portfolio of food and beverage brands.
BRIAN SOLIS PRINCIPAL ANALYST, ALTIMETER GROUP @briansolis
Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis is also an author and in-demand keynote speaker who has studied and influenced the effects of emerging technology on business, marketing, and culture. Brian is also globally recognized as one of the most prominent thought leaders in new media. His latest book, What’s the Future of Business (WTF) explores the landscape of connected consumerism and how business and customer relationships. His previous books include The End of Business as Usual and Engage, widely regarded as the industry reference guide for businesses to market, sell and service in the social web.
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Agenda E-COMMERCE & OMNI-CHANNEL RETAILING THURSDAY, MAY 1, 2014
8:00 am
BREAKFAST
8:30 am
OPENING REMARKS
9:00 am
OMNI-CHANNEL RETAILING STRATEGIES
Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators Host: Ted Rubin, Strategic Advisor and Acting CMO, Brand Innovators
Can having a “bricks and mortar” storefront actually be an advantage for retailers? After years of being trumped by online retailers, some of America’s best known retail brands are finally learning how to take advantage of their physical resources, integrating all retail and marketing channels — online, email, mobile, apps, television, coupons, catalogues and in-store — for a consistent consumeroriented shopping experience. Omni-channel retailers let consumers experience the brand, not a channel within a brand, across all media and shopping platforms. Hear first-hand, why omni-channel marketing is the most powerful trend in retail today.
9:40 am
KEYNOTE — LANGUAGE FOR A SOCIAL AGE: HUMAN TO HUMAN Bryan Kramer, CEO of PureMatter, Author of “Human to Human: #H2H”
It used to be that marketing was segmented into one of two categories: businessto-business (B2B) or business-to-consumer (B2C) -- an effort to more highly target the groups of people who ultimately would consume a brand’s message. What it really did was create an unnatural language for marketers, with terms like “synergy” and “speeds and feeds.” Today, as marketing gets increasingly sophisticated, there’s more need than ever to simplify the message: to connect, human to human. Learn how social and marketing need to work together to personalize individual conversations and deliver shared global experiences from which large groups of people with common values can benefit.
10:00 am PERSONALIZATION, TARGETING AND EFFECTIVE 1:1 MARKETING Since the dawn of the Internet, marketers have dreamed of reaching and targeting their advertising in ways that mass media could never deliver. Today, sophisticated ad-targeting algorithms are enabling advertisers to reach their audiences with more efficient and relevant messages than ever, while using
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Agenda powerful new measurement tools and techniques, including frequency capping, impression attribution tracking, and dynamic creative optimization, to drive ROI up. Here’s why you need to embrace this new science. Moderator: Dax Hamman, Chief Product Officer, Chango Christine De Martini , Senior Manager Digital Media, Electronic Arts (EA) Alex Lopez , Sr. Manager, Brand Programs, NetApp Ian Dewar , CRM & Loyalty Manager, The North Face
10:40 am NETWORKING BREAK 11:10 am
KEYNOTE – TODAY’S MARKETING MODEL AND THE ROLE OF OMNI-CHANNEL RETAIL Jennifer Sey, Chief Marketing Officer, Levi’s Brand, Levi Strauss & Co.
In yesterday’s marketing world, brands were in control, determining when and where consumer touchpoints would be established. Today’s digital environment has upended that model, putting consumers in the driver’s seat. To be effective under this new paradigm it’s not enough to simply “adjust” the traditional marketing strategy — the entire plan must be reimagined. Terms like “push” are out the window, as consumers are engaged in a marketing experience that redefines their relationships to your brand. Learn how to sychronize — and optimize — messaging across multiple platforms from one of today’s leading brand marketers.
11:30 am
THE STATE OF ECOMMERCE AND HOW THE TABLET CONSUMER IS SHAPING IT. We’ll examine the major business models for eCommerce from Apple to Zappos, review what has made them so successful, and then look at emerging business models from The Fancy, Fab and others. Finally, we’ll delve into the deep metrics about how Tablet is quickly and irrevocably changing the eCommerce landscape. We’ll examine the major business models for eCommerce from Apple to Zappos, review what has made them so successful, and then look at emerging business models from The Fancy, Fab and others. Finally, we’ll delve into the deep metrics about how Tablet is quickly and irrevocably changing the eCommerce landscape. Moderator: Thomas Flaherty, Customer Development Manager, Tapsense B. Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondeléz International Jennifer Sey, Chief Marketing Officer, Levi’s Brand, Levi Strauss & Co. CONTINUED ON PAGE 14
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Agenda CONTINUED FROM PAGE 13
12:10 pm
KEYNOTE — DESTINATION EVERYWHERE: ACTIVATING INTELLIGENCE INTO OMNICHANNEL SUCCESS
Pascal Bensoussan, VP, Strategic Technology Initiatives, Marketing Services, Neustar Full lifecycle, omnichannel marketing – once a distant goal for CMOs – has finally arrived. Smart brands are now activating CRM and third-party intelligence into campaigns encompassing the web, mobile, call centers and beyond. This session explores the success of one major brand who used a single marketing platform to target high-performing segments, personalize and retarget their message, then close, upsell and resell – to drive incremental revenue from every cross-channel interaction.
12:20 pm
LUNCH
1:30 pm
KEYNOTE
2:00 pm
SOCIAL COMMERCE: THE NEW WORD OF MOUTH
B. Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondeléz International
Social networks, content sharing platforms, and online communities are enabling consumers to Review, Recommend, and Refer their favorite products, sites, and stores to friends and family, faster than you can fill a shopping cart. Understanding how to leverage social networks like Facebook, Pinterest, Instagram, Polyvor, and Twitter, among others, to build an online dialogue and stimulate conversations among your most avid fans is crucial for the longterm development of your brand. Find out how to make these conversations spread like wildfire can ignite your brand’s growth overnight. Joseph Nolan , Head of Social Media, StubHub
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2:40 pm
NETWORKING BREAK
3:00 pm
KEYNOTE
Omer Artun, CEO AgilOne
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Agenda 3:20 pm
ATTRIBUTION AND ADVERTISING EFFECTIVENESS: JUSTIFYING YOUR MARKETING SPEND ACROSS ALL CHANNELS “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — John Wanamaker Attribution, in the world of traditional media, as legendary marketer John Wanamaker so aptly stated, is at best a guessing game. In the new era of digital marketing attribution and optimization, however, brand marketers learning how to now use Big Data and sophisticated algorithms to identify consumers across all media channels, touch points, and data sources — including, digital advertising, apps, websites, search, branded content, social media, and email — and allocate their media and marketing dollars accordingly. Elizabeth Lin, Sr. Marketing Manager, US Consumer Marketing, Intel Judy Chan, Sr. Manager of E-Commerce, Livescribe
4:00 pm KEYNOTE
Brian Solis, Principal Analyst, Altimeter Group, Author, Blogger, Keynote Speaker
4:30 pm
BRAND INNOVATORS COCKTAIL RECEPTION
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Speakers CHRISTINE DE MARTINI SENIOR MANAGER DIGITAL MEDIA, ELECTRONIC ARTS (EA) Christine De Martini leads the digital marketing team at Electrionic Arts, where she managese a group focused on building global, cross-platform online video & social media investment plans across EA’s gaming portfolio. She works closely with online partners including Facebook, YouTube and Twitter to continually test and analyze new media solutions and ad products to drive efficient awareness and engagement as well as user acquisition. She joined EA in 2010 as Social Media Manager and in 2012 was promoted to Social Marketing and Media Manager. Christine has a degree from the University of Oregon’s Charles H. Lundquist College of Business where her focus was on Sports Business Marketing.
THOMAS FLAHERTY CUSTOMER DEVELOPMENT MANAGER, TAPSENSE @TwkFlaherty In March 2013, Thomas Flaherty joined Tapsense, a complete mobile marketing solution that includes mobile native ads, private RTB exchange, campaign management and source attribution. Prior to that he was an Account Executive at Trancos, and also served as a member of the sales team at Acclarent. He is based in San Francisco.
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IAN DEWAR
CRM AND LOYALTY MANAGER, THE NORTH FACE @cidewar
Ian Dewar calls himself an accidental marketer. Arriving in the outdoor industry on two wheels his evolution from a bicycle tour guide to managing CRM and the VIPeak Rewards Program for The North Face is an exercise in perseverance. The route to The North Face started with creating unique experiences and a lifetime of building strong relationship marketing skills. Ian’s experience includes building VIP programs at the Tour de France, blogging from the Hawaii Ironman and leading treks to Everest Base Camp. Ian holds a Bachelor’s degree in Commerce from Queen’s University and a Masters of Development Studies from Dalhousie University.
BRANDON GUTMAN
CO-FOUNDER, BRAND INNOVATORS @BrandonGutman As Co-Founder of Brand Innovators, Brandon Gutman is responsible for developing premium content, tapping marketers from the world’s most successful brands to share how they utilize emerging technology and new media vehicles to drive meaningful ROI. Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to Brand Innovators, Brandon held positions in executive search, forging relationships with our industry’s most influential marketers, technologists and venture capitalists.
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Speakers DAX HAMMAN CHIEF STRATEGY OFFICER, CHANGO @DaxHamman
With 14 years in the digital space, Dax Hamman has experience in campaign strategy, media planning, usability, affiliate marketing and email marketing. Prior to joining Chango, Dax founded the global display media group at iCrossing, running it for four years. Before iCrossing, Dax headed up the European division of Bluestreak (ad server and ESP) where he was responsible for overseeing all local operations, including managing business development and client services. Dax frequently speaks publicly on media planning, media exchanges and the synergies between search and display. He writes on digital topics at daxthink.com.
ELIZABETH LIN
SR. MARKETING MANAGER, US CONSUMER MARKETING, INTEL @MsLin8 In her 13 years at Intel, Elizabeth Lin has built many breakthrough campaigns in Asia, Latin America, and North America. She develops integrated marketing plans across media, creative, social, sponsorships, and events. A pioneer, Elizabeth spearheaded new target audience strategies such as youth/Millenials and led numerous first-to-market strategies including mobile, social, and tablet marketing. Her many innovations include the company’s first iAd, designed with an immersive and engaging experience that led to high downloads and won many the Cannes Lion Silver. 18
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ALEX LOPEZ
SR. MANAGER, BRAND PROGRAMS, NETAPP
In his role as Senior Manager of Brand Programs for NetApp, Alex Lopez is responsible for global initiatives that build brand equity, with a focus on corporate sports sponsorships and the NetApp global brand initiative. He manages the company’s sponsor relationship with the NFL, developing NFL-related marketing assets including video and print advertising, and digital outreach, as well as coordinating game-day promotional events. Prior to joining NetApp in September, Alex was Global Brand Manager for Logitech and a Senior Creative Manager for Copacabana Creative Design Agency.
JOSEPH NOLAN HEAD OF SOCIAL MEDIA, STUBHUB @josephjnolan
At StubHub, “where fans buy and sell tickets,” Joe Nolan has brought social flair to e-commerce. As someone immersed in social media since its invention, Joe has established himself as a mover and shaker and trendmaker, always managed to stay several steps ahead of technology. In addition to StubHub, Joe has facilitated digital transformations at industry-leading companies such as Lexus, General Motors, Symantec , Men’s Wearhouse. In addition to likes, checkins and tweets, Joe’s professional grounding as an enterprise-level social architect is grounded in nearly a decade of marketing and reputation management.
Speakers MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS @marcsternberg1 Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the marketing and emerging technology industries. Marc was President and COO of AlwaysOn, from 2007-2011, producing over 20 annual conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career he was the Vice President of Advertising sales for The Hollywood Reporter, driving revenue through the roof from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
STRATEGIC ADVISORS JOEL EWANICK @JoelEwanick Joel Ewanick’s most recent corporate position was as General Motors’ Vice President and Global Chief Marketing Officer.
SCOTT MCNEALY @ScottMcNealy Co-Founded Sun Microsystems, Inc. in 1982, serving as Chief Executive Officer and Board Chairman for over 22 years.
TED RUBIN @TedRubin
Ted has achieved acclaim not only for his passion about brands, but also as the most-followed CMO on Twitter. His latest book, Return on Relationship was released last year.
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Advisory Board MADHUR AGGARWAL
B. BONIN BOUGH
LASTON CHARRIEZ
CHRIS CHESEBRO
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
SVP MARKETING, WESTERN UNION
CHARLIE COLE CEO, THE LINE
MARC FONZETTI DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
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VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
JORGE FONTANEZ VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
IAN GOMAR PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
KIRK HEINLEIN
SCOTT HUDLER
DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
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Advisory Board JASON JOHN
ADAM KMIEC
VP ONLINE, MOBILE, SOCIAL MARKETING, GILT GROUP
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
JOHN KOLLER
VICTOR LEE
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VP DIGITAL BRAND MARKETING, HASBRO
ELLIOT LUM
PAUL MARCUM
VP STRATEGIC MARKETING, COLUMBIA RECORDS
HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
MERYL TRUFFELMAN MACUNE
LIAM MCCARTEN
VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTﾃ右 LAUDER
ASHWIN NATHAN MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
HEAD OF DIGITAL & INNOVATION - NORTH AMERICA AT RECKITT BENCKISER
MASON NELDER DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
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Advisory Board MARC PATRICK SENIOR BRAND DIRECTOR, NIKE EAST
MARKETING BP HAIR US, UNILEVER
JONATHAN STEPHEN
CHAD STUBBS
HEAD OF MOBILE & EMERGING TECH, JETBLUE AIRWAYS
CHRISTINE VERMES DIRECTOR, BRAND MARKETING, INTEL
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
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DAVID RUBIN
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SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
WINSTON WANG GLOBAL DIRECTOR OF STRATEGIC INNOVATIONS FOR MARKETING TECHNOLOGY, ANHEUSER-BUSCH INBEV
COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN AT HEINEKEN USA
Marquee Sponsor
Chango is a marketing technology company that puts marketers ahead of their competition. Our combination of proven technology, top industry talent and proprietary data provides solutions to marketers’ most complex problems. We are passionate about helping our clients become marketing rock stars, excel in the new world of programmatic marketing, where vast quantities of data come together to find the right audience across all types of devices. We unify all that the marketer requires to achieve their goals, with the first Programmatic Marketing Platform (PMP) – massive, scalable reach, robust data management and a team that helps you every step of the way. @Chango
Title Sponsors
AOL Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solution. @AOL
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Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and billions of available impressions are distilled across all screens. @Dstillery
Title Sponsors :3
Neustar is real-time cloud-based information services and analytics. With a history of managing complex, authoritative datasets— and of designing strict security and privacy protections into everything we do — we provide accurate, up-to-the-minute insights, delivering trusted, data-driven intelligence enabling clients to make informed, actionable decisions in real time, one customer interaction at a time. We help marketers promote their businesses and IT and security professionals protect them. As an innovator in real-time technologies, we have the expertise to drive high-volume and high value decision-making. Whether you’re in media and advertising, communications or financial services, retail, you name it, we’re here to help you take fast, informed action—whether it’s choosing the best offer to make to a new customer, or recognizing and instantly mitigating a DDoS attack on your Website. @Neustar
Rakuten Marketing provides advertisers and marketers with expert technology and services for affiliate marketing, retargeting, display, mobile, search marketing, lead generation, and automated product feeds. The company is headquartered in New York City and has offices in Australia, Brazil, Japan, the United Kingdom, and throughout the United States. As part of Rakuten, one of the world’s leading Internet service companies, Rakuten Marketing includes Rakuten LinkShare, the #1 ranked performance marketing network, Rakuten MediaForge, a leader in retargeting and display recognized for its pay-forperformance consumer engagement business model, Rakuten Search a full service search engine marketing company, and Rakuten PopShops, a data analytics engine and product feed and deals content aggregator. @RakutenMKTG_US
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal
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Premiere Sponsors
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Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. Customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, consumer packaged goods, and financial services. @dynamic_signal
PureMatter is one of Silicon Valley’s most energetically growing Social and Content Marketing Agencies in the country, with clients such as Pitney Bowes, IBM, Cisco, The CMO Club and CBIZ. Winning over 200 awards in the last 12 years, the agency most recently produced the 2013 “Content Marketing Campaign of the Year” chosen by the Content Marketing Institute and Disqus. As part of PureMatter Labs, their content resource center for brand marketers, the team produces webinars, eBooks, tools, podcasts and “Substance”, a thought leader interview series hosted by President @BryanKramer. Bryan was recently named one of the Top 50 Global Social CEOs by Forbes, Huffington Post and Kred and is currently writing his first book. www.purematter.com. @PureMatter
SocialChorus is the leading Advocate Marketing solution for brands people love. The Advocate Experience™ includes everything brands need to power advocates to create and share authentic brand stories across all social networks. We offer expert advocate marketing services and the scale and measurability of our award winning cloud-software. The SocialChorus increases awareness, improves share of voice, grows social engagement, drives web traffic and helps brands reach new audiences across nearly 300 advocate marketing programs. SocialChorus powers Advocate Marketing for brands such as PepsiCo, Kia Motors and Mondelez International, who share our belief that the most powerful marketing happens when people advocate for a brand they love.
TapSense is a leading mobile marketing cloud platform that provides a private RTB (Real Time Bidding) marketplace solution. Over 100 customers have succeeded with TapSense, including: Fab, Redfin, Trulia, Expedia, Viator, Amazon and eBay. TapSense was founded in 2011 and is based in San Francisco, California. Investors include top Silicon Valley venture firms, Ron Conway’s SV Angel and Maynard Webb, a board member of Salesforce and Yahoo. TapSense is a member of the Mobile Marketing Association. @tapsense
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