Hello and...
Welcome to Brand Innovators Austin! Digital media and advertising technology --- including digital video advertising, social media, mobile, content marketing, and data and analytics --- are re-inventing how Fortune 500 brands communicate and engage with their consumers. Brand Innovators Austin will look at how a new generation of brand marketers, or ‘change agents’ is driving digital transformation throughout the ranks of the largest companies in America. Brandon Gutman Co-Founder
Marc Sternberg
Brand Innovators Austin will provide brand marketers from Fortune 500 and other leading brands with an important forum to share experiences and points-of-view about how they are leading by example and teaching their peers how to embrace new platforms and technologies to build loyalty and long term relationships with their consumers. We will hear from some of the best and brightest brand marketers in America, about what it takes to ‘think digital’ and build a digital culture. Thank you to all of our speakers, attendees, and partners who contributed to today’s program. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event.
Co-Founder
And, an extra special shout-out to Bonin Bough and his colleagues at Mondelēz International for co-presenting our program. Enjoy the show and we look forward to seeing you, again, soon at a Brand Innovators event near you!
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. Get Social: @Brand_Innovator #bisummit
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Brand Innovators Team Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
Ted Rubin
Acting Chief Marketing Officer
Jared Hopfer
Head of Business Development
Paula Parisi
Editorial Director
Lindsey Bourne
Director of Brand Partnerships
Alexander Kanish
Business Development Manager
Dylan Ruby
Community Manager
What’s Inside VIP SPEAKERS ........................................................6 AGENDA ..................................................................16 SPEAKERS...............................................................22 ADVISORY BOARD ................................................34 STRATEGIC ADVISORS . ......................................38 SP ONSORS. ......................................................40
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Chair and Co-Host
B. BONIN BOUGH VICE PRESIDENT OF GLOBAL MEDIA AND CONSUMER ENGAGEMENT, MONDELĒZ INTERNATIONAL @boughb
Bonin Bough is Vice President of Global Media and Consumer Engagement at Mondelēz International, responsible for all forms of media, including leading and developing the partnerships, internal capabilities and strategies across all forms of consumer connections: digital, TV, print and outdoors. Bough has been recognized as one of business’ hottest rising stars in Fortune’s 2011 “40 under 40” list, as well as Fast Company’s 2011 100 Most Creative People in Business and Ebony’s Power 100 list. Prior to joining Mondelēz International, Bonin spent three and a half years at PepsiCo where he oversaw company-wide digital strategy and the implementation of social media tools across PepsiCo’s portfolio of food and beverage brands.
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Q&A
ROBERT RODRIGUEZ WRITER, PRODUCER, DIRECTOR, COMPOSER @rodriguez
Robert Rodriguez is a one-man brand whose singular vision spans film, television, books and music. He has written, produced, directed, edited and composed music for a series of successful motion pictures, starting with his breakout hit El Mariachi, winner of the coveted Audience Award at the 1993 Sundance Film Festival. The film was made for $7,000 and became the lowest-budget movie released by a major studio, Columbia, which spent $1 million on marketing. Rodriguez’ other films include Desperado, From Dusk Till Dawn, The Faculty, the Spy Kids franchise, Once Upon a Time in Mexico, Frank Miller’s Sin City, The Adventures of Sharkboy and Lavagirl in 3D, Grindhouse and Machete. In 2000, Rodriguez founded Troublemaker Studios, an Austin, Texas-based production facility of which he is co-owner and president. The studio includes a world-renowned visual effects house, music and publishing arms and has played a primary role in making Austin a vibrant filmmaking hub. In 2010, he launched Quick Draw Productions a development, production and financing company which gives Rodriguez “green light” capabilities to develop and produce his own media projects across film, television, gaming and interactive platforms while closely controlling the creative process. Rodriguez is currently completing Sin City 2: A Dame To Kill For. In 2013 he launched in conjunction with Univision the El Rey Network, a cable channel built on content by Hispanic producers, celebrities and public figures. Get Social: @Brand_Innovator #bisummit
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Co-Host
TED RUBIN ACTING CMO, BRAND INNOVATORS @TedRubin
In addition to his role as acting CMO of Brand Innovators, Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Author of the book Return on Relationship. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR (Return on Relationship, hashtag #RonR). Ted recently left his position as Chief Marketing Officer of Collective Bias, a company he helped build beginning in 2011. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most-followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers.
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Keynotes
ADDIE CONNER CHIEF INNOVATION OFFICER, SOCIALCODE @SocialCodeInc
Addie Conner is the Chief Innovation Officer for SocialCode, a subsidiary of The Graham Holdings Company. At SocialCode, Addie works to understand the social media needs of leading brands, then addresses those needs through new technology and analytics. Prior to SocialCode, she was the VP of Advertising for Avenue100, a Boston-based performance marketing company acquired by The Washington Post Company (now Graham Holdings) in 2007. Addie holds a B.A in Economics from the University of Vermont and, when not working, is an avid skier.
NOEL LEE CEO AND FOUNDER, MONSTER @HeadMonster
Noel Lee, founder of Monster™, is a former design engineer at Lawrence-Livermore Laboratory. The two great passions in his life — music and technology led him to founding Monster Cable in 1979. He had his “Eureka moment” in 1978 when he developed a theory that a new kind of loudspeaker cable could dramatically improve the way music sounds. In his garage he discovered wires of different constructions produced different degrees of audio performance, so he tinkered until he developed the world’s first true high performance speaker cable. Since then, Monster has gone on to disrupt different categories in the consumer electronics arena including power, premium audio and video accessories and most recently headphones. Noel engineered the Beats™ headphone sound, as well as a growing line of criticallyacclaimed Monster audiophile quality headphones and speakers. While the company evolves and establishes itself as a platform for innovation, creativity and collaboration, Noel continues on his quest to create the ultimate music experience, never losing sight of one the company’s mantras “Because the Music Matters.”
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Keynotes
VICTOR LEE VICE PRESIDENT, DIGITAL MARKETING, HASBRO @vlee
Victor Lee leads the Hasbro Global Digital Marketing group responsible for digital marketing for all Hasbro brands, including Transformers, Monopoly, My Little Pony, Nerf, Play Doh and Playskool. He drives digital strategies and activations within the web, mobile, social and digital media. Prior to Hasbro, Victor was Senior Vice President of Marketing at Digitas and led the relationships for brands such as, Goodyear, Buick, GMC, Harley-Davidson, Pontiac, IHG, OnStar, Saturn and GM Branded Entertainment. Prior to Digitas, he was Vice President, Creative and Strategy, for Alloy Media and Marketing and Senior Publicist at Viacom-parent National Amusements. Victor is a Boston native and a graduate of Boston College.
BRIAN SOLIS PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis
Brian Solis is a principal analyst at Altimeter Group. A digital analyst, anthropologist, and futurist, he is also an author, blogger and keynote speaker. Brian has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books focus on understanding the relationship between the evolution of technology and its impact on business and society. As a result of his work, Brian also helps leading brands, celebrities and startups develop digital transformation strategies and new media approaches that enable them to adapt to connected markets from the inside out. His latest book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and business and customer relationships.
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Agenda HOW TO BE A CHANGE AGENT PRESENTED BY BRAND INNOVATORS AND MONDELĒZ INTERNATIONAL, MARCH 7
12:00pm
HOSPITALITY LOUNGE
1:00 pm WELCOME
Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators Event Chair and Co-Host: Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondelēz International Co-Host: Ted Rubin, Acting CMO, Brand Innovators, social marketing strategist, keynote speaker, brand evangelist, and author of “Return on Relationship”
1:10 pm
Q&A: HOW TO BE A CHANGE AGENT
A new generation of brand marketers or “change agents” is driving digital transformation within the ranks of America’s oldest and most venerable companies. Nobody embodies this new role more than Mondelēz’ Bonin Bough. Learn how Bonin is moving the needle and teaching his peers how to embrace new digital platforms and technologies. Take note of how you can change your corporate culture, too. Moderator: Katherine Bell, Editor, Harvard Business Review’s HBR.org B. Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondelēz International Lauren Fleischer, Senior Associate Brand Manager, Mondelēz International
1:50 pm
KEYNOTE – WHY DIGITAL TRANSFORMATION TAKES A CHANGE AGENT…THAT’S YOU
Brian Solis, Principal Analyst, Altimeter Group, Author, Blogger, Keynote Speaker Brian Solis has just completed a year-long Altimeter research project that studied how leading companies are approaching digital transformation, what it is, and what it takes to bring about change. He’ll share some highlights prior to the official release of the report and also take your questions to help you go back and lead the way.
2:20 pm
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DIGITAL TRANSFORMATION ROUND TABLE
Moderator: Will Kassoy, CEO, AdColony Laura Henderson, US Media & Communications, Mondelēz International Liam McCarten, Head of Digital & Innovation, North America, Reckitt Benckiser Mason Nelder, Director of Social Media and Digital Strategy, Verizon Scott Hudler, Vice President-Global Consumer Engagement, Dunkin’ Brands
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Agenda 3:10 pm
3:30 pm
KEYNOTE – THE FUTURE OF ADVERTISING
Addie Conner, Chief Innovation Officer, SocialCode Digital media is transforming the advertising industry, from a television and printcentric culture to a real-time storytelling platform. Lean in to Addie’s compelling insights about what brands need to know in order to adapt successfully on all social platforms.
KEYNOTE – A CAT AND AN IRON WALK INTO FACEBOOK…
Victor Lee, Vice President, Digital, Hasbro After an unlucky roll, all of the Monopoly tokens have landed in jail. But that’s not all! There’s a new token in town, and “this board ain’t big enough for the nine of them.” It was up to the global Facebook community Jury to decide who stays and who gets locked away forever. Only one thing is certain: the game will never be the same. Hear from Victor Lee, VP Digital Marketing at Hasbro, on how the company simplified on execution and delivered global impact that had the world talking about a cat.
3:50 pm
TRENDSPOTTING ROUNDTABLE – 7 BIG IDEAS TO KEEP YOU 2 STEPS AHEAD
CROSS-PLATFORM ADVERTISING MANAGEMENT • Caroline Masullo , Director of Digital Experience, Pizza Hut • AJ Vernet, CEO, Founder Republic Project, A Sizmek Company SOCIAL MEDIA ENGAGEMENT • B. Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondelēz International • Albert Chou, Chief Innovation Officer, Expion MOBILE • Meghaan Blauvelt, Digital Marketing Manager, Nestlé • Alexis Berger, Vice President, Marketing, Kargo PROGRAMMATIC BUYING • Jason John, VP, Online, Mobile, Social Marketing, Gilt Groupe • Dax Hamman, Chief Product Officer, Chango EMPLOYEE ADVOCACY • Susan Emerick, Manager, Enterprise Social Strategy and Programs, IBM • Sabrina Stoffregen Director of Intel Ambassadors, Intel • Jim Larrison, Co-Founder, Dynamic Signal SECOND SCREEN • David Beck, SVP and General Manager of Social Media, Univision •Jesse Redniss, Chief Strategy Officer, Mass Relevance LOCATION-BASED MEDIA • Greg Archibald, SVP Sales, JiWire • Ashwin Nathan, Marketing Director, Digital Leader, Frito Lay CONTINUED ON PAGE 18
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Agenda CONTINUED FROM PAGE 17
5:10pm
KEYNOTE – THE QUEST TO BUILD THE ULTIMATE MUSIC EXPERIENCE
Noel Lee, CEO, Monster In its 35-year history Monster has successfully differentiated its product — from cable and power to headphones — by innovating technology, romanticizing the products, and educating retailers to help with sell-thru. Coupled with an incredible distribution network , Noel expanded further on that success changing the headphone category with the engineering of Beats headphones. Today Monster has become a platform for collaboration, innovation and creativity through many of its partnerships including, Lamborghini, adidas and the UFC. Hear his personal strategy for creativity and collaboration in brand marketing.
5:30pm
Q&A — FILMMAKER ROBERT RODRIGUEZ
Writer-composer-producer-director Robert Rodriguez is a one-man brand, having created the Spy Kids franchise and hit films including Desperado, From Dusk Til Dawn, Sin City and Once Upon A Time in Mexico. He created the El Rey television network, launched in 2013 in conjunction wtih Univision. Brand Innovators co-founder Marc Sternberg moderates an indepth discussion with this singular talent.
6:00pm
COCKTAIL RECEPTION
00pm 00pm
Brand Innovators Hospitality Lounge March 8-11, 7am-5pm
Lambert’s Restaurant, 401 West Second Street, Austin, Texas WiFi, snacks, all the folks you want to see! Wristband required for admission. Contact Lindsey Bourne, lindsey@brand-innovators.com
CONTINUED ON PAGE 20
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Agenda CONTINUED FROM PAGE 18
ADVOCACY STRATEGIES MONDAY, MARCH 10, AT LAMBERT’S RESTAURANT
1:00pm
EMPLOYEE + BRAND ADVOCACY ROUNDTABLE
A candid conversation, providing leading brand marketers and social media practitioners with the opportunity to learn, share, and connect. Our discussion will revolve around innovative brand and employee advocacy strategies, trends, and best practices, including: • • • • • • • •
How do you measure the value of employee and brand advocacy? What steps can you take to build a business case and buy-in to pilot advocacy marketing? How do you encourage employees to participate? What compliance and regulatory issues should be considered? What strategies, processes and technologies are needed? What can you reasonably ask your employees to do for you? How do you avoid bad behaviors and typical pitfalls? What are the best ways to create a social media policy or “guardrails” for your employees?
Moderator: Ajay Ramachandran, Chief Marketing and Strategy Officer, Dynamic Signal Chris Boudreaux, Global Lead for Social Media Consulting, Accenture Susan Emerick, Manager, Enterprise Social Strategy and Programs, IBM Sabrina Stoffregen, Director of Intel Ambassadors and Corporate Initiatives Marketing Manager, Intel Michael Britto, Group Director, WCG Tiffany Tuell, Senior Director, Corporate Communications, Hitachi Data Systems Sharon Crost, Senior Social Business Lead, Hitachi Data Systems Ted Rubin, acting CMO, Brand Innovators; author of Return on Relationship
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Speakers GREG ARCHIBALD
DAVID BECK
SVP SALES, JIWIRE @gaarchibald
HEAD OF SOCIAL MEDIA, UNIVISION COMMUNICATIONS INC. @DBeckTweets
Greg Archibald joined JiWire with 17 years of digital media and advertising experience. Prior to JiWire Greg was GM & VP, Strategic Client Partnerships at Datalogix, connecting digital advertising to offline sales. Previously, he spent over 6 years at Yahoo! in management positions including; Executive Sales Director, Emerging Solutions where he led the team responsible for successfully spearheading Yahoo’s mobile and video advertising sales, and as Yahoo’s Head of Northwest Advertising where he oversaw revenue and advertising relationships. Greg also held leadership roles at Intuit, Lycos, ABC Interactive and as a U.S. Navy Pilot.
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David Beck and expanded Social Media efforts across Univision’s broadcast, cable, digital video, mobile, radio, and live events platforms. Under David’s leadership Univision has successfully integrated Social TV experiences in programming such as the LatinGRAMMY and Premios Juventud Award shows and hit reality dance show “Mira Quien Baila.” David joined Univision in 2009, most recently serving as VP of Strategic Initiatives and founding member of the Office of the CEO. Prior to Univision, he was with Bain & Company and held strategy and business development roles at MTV Networks and Viacom.
KATHERINE BELL
ALEXIS BERGER
EDITOR, HARVARD BUSINESS REVIEW’S HBR.ORG @katherineabell
VICE PRESIDENT, MARKETING, KARGO @AlexisKBerger
Katherine Bell is editor of Harvard Business Review’s HBR.org, which has an international audience of 4 million visitors a month. Previously she was managing editor for America’s Test Kitchen’s three websites, including CooksIlustrated.com, and before that she ran a web business for English cooking legend Delia Smith. She started her digital career in 1999, as director of content for the first news, entertainment, and social networking site aimed at the LGBT community, PlanetOut. com. She is also a writer whose fiction has appeared in the Best American Short Stories.
As VP Marketing & Midwest Sales Alexis Berger helps drives strategic vision for Kargo, a leading mobile publisher platform. Previously, Alexis managed a sales team at Brightroll where she developed best-in-class digital solutions for major publishers, advertisers, ad networks and DSPs. Earlier, Alexis opened the Midwest office for Adconion Media Group. At Adconion, she was one of its highest-generating salespeople, setting records. Throughout her career, Alexis has worked with numerous Fortune 500 companies including Sprint, Kellogg, Walgreens, McDonalds, and Ford.
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Speakers MEGHAAN BLAUVELT DIGITAL MARKETING MANAGER, NESTLÉ @Meghaan At Nestlé USA, Meghaan Blauvelt leads portfolio interactive strategy, and consults on individual brand strategy, particularly for the Skinny Cow, Drumstick, Häagen-Dazs, Dreyer’s/Edy’s and Outshine brands. She transitioned the ice cream division from brand-led to portfolio-orchestrated interactive planning and strategy, resulting in larger investments and corresponding effectiveness in digital. Previously, she was the brand manager of Nestlé Drumstick, where she led the brand to move away from traditional marketing and fully phased into digital. Earlier, she launched the brand’s social media assets and co-authored the global social media guidelines.
SUSAN EMERICK MANAGER OF ENTERPRISE SOCIAL STRATEGY & PROGRAMS AT IBM @ sfemerick In addition to her role at IBM, Susan Emerick is and author of The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media. At IBM, Susan and her team help shape digital strategy, helping to reshape the company’s workforce to engage in the conneted age. She leads many of IBM’s transformational workforce initiatives which empower IBMers across the globe to deliver business value through sharing their expertise across the social web.
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ALBERT CHOU CHIEF INNOVATION OFFICER, EXPION
Albert Chou came to Expion with over 10 years of Enterprise Software expertise as a consultant to Fortune 500 businesses, implementing products such as SAP, Oracle, JD Edwards, and SAS. He worked with clients such as ExxonMobil, BAE Systems, Covidien, Colgate-Palmolive, and the Federal Reserve Bank. Albert’s strength lies in his ability to become a functional expert in software while linking software functions to actual business requirements and human needs. He has served as Subject Matter Expert for numerous application projects and believes product success is achieved when technology solves a pain point, coincides with natural behavior.
LAUREN FLEISCHER SENIOR ASSOCIATE BRAND MANAGER, MONDELĒZ INTERNATIONAL @PrankstrLF Lauren Fleischer is Associate Brand Manager, Sour Patch Kids and Swedish Fish at Mondelēz International. She is currently serving as Entrepreneur in Residence of Prankstr, a startup born out of Mondelēz International’s Mobile Futures initiative. Prankstr allows users to prank their friends and share the experience through social networks. Pranks are merely the first genre for the start-up, which aims to reinvent digital storytelling tools for individuals. She received her MBA from the Wharton School, University of Pennsylvania. www.Brand-Innovators.com
Speakers BRANDON GUTMAN CO-FOUNDER, BRAND INNOVATORS @BrandonGutman As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content, tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, he held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.
LAURA HENDERSON US MEDIA & COMMUNICATIONS, MONDELĒZ INTERNATIONAL @TheLauraHendo Laura Henderson leads US Media & Communications for Mondelēz International, the makers of snack brands like Oreo, Ritz, and Trident. In her role, Laura is responsible for all media across the US business, including the development of media investment strategy, leadership over communications planning and the acceleration of the North American media innovation agenda. Laura is a recent export of the Mondelēz International Canadian team, where she was previously Senior Brand Manager for the Cadbury brand. She holds a Bachelor of Commerce from Queen’s University. 26
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DAX HAMMAN CHIEF STRATEGY OFFICER, CHANGO @DaxHamman With 14 years in the digital space, Dax Hamman has experience in campaign strategy, media planning, usability, affiliate marketing and email marketing. Prior to joining Chango, Dax founded the global display media group at iCrossing, running it for four years. Before iCrossing, Dax headed up the European division of Bluestreak (ad server and ESP) where he was responsible for overseeing all local operations, including managing business development and client services. Dax frequently speaks publicly on media planning, media exchanges and the synergies between search and display. He writes extensively on the digital space at daxthink.com.
SCOTT HUDLER VP GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS @ScottHudler Scott Hudler is responsible for all advertising, in-store merchandising, media, and interactive marketing activity for the brand in more than 9,700 Dunkin’ locations in the United States and 31 countries. Previously Scott was the VP, Brand Marketing, overseeing category management, partnership marketing, and menu innovation. Scott joined Dunkin’ from Mars, Inc., where he served as Brand Manager for SNICKERS. In a previous role with Mars, he also led the company’s sponsorship portfolio including relationships with NFL and NASCAR. Scott graduated from Valdosta State University with a BFA degree in Fine Arts. www.Brand-Innovators.com
Speakers JASON JOHN
WILL KASSOY
VP, ONLINE, MOBILE, SOCIAL MARKETING, GILT GROUPE
CEO, ADCOLONY @WillKassoy
In 2010, Jason joined Gilt Groupe, a shopping website that provides members with insider access to today’s top designer labels at up to 60% off retail. Leading the online, social and mobile marketing efforts of an online business has allowed Jason to develop a full complement of digital skills, from advertising to online marketing and customer acquisition. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all U.S. eCommerce efforts across its various titles. Jason also has an extensive background in CRM, as he lead Database Marketing for J.Crew, and implemented new CRM systems & programs for Martha Stewart Living post IPO.
ADAM KMIEC SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS @AdamKmiec For 16 years, Adam Kmiec has worked for some of the most digitally forward-thinking organizations in the world. In January he joined Walgreens after two years at the Campbell Soup Company, where he was Director of Global Digital Marketing and Social Media. For Adam, the Walgreens appointment was a homecoming: he spent a year there prior to jumping to Campbell, where he developed global digital marketing and social media strategies across consumer-facing and corporate. Adam’s career spans the client and agency sides of the industry, including Fallon, Leo Burnett, and ConAgra Foods.
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Will Kassoy brings more than 20 years of entertainment and brand management experience to his role as CEO of AdColony. Prior to AdColony he served over 13 years at Activision Blizzard in a variety of strategic and operational leadership roles, most recently, Senior VP, Strategic Growth. Before that he was Senior VP, Global Brand Management, for Activision Publishing, setting go-to-market strategies for franchises including “Call of Duty,” “Guitar Hero,” Marvel and Tony Hawk products. Earlier in his career Will held roles at The Walt Disney Company and Capitol Records/EMI. He holds a BA in Economics/Business from UCLA.
CAROLINE MASULLO DIRECTOR, DIGITAL EXPERIENCE, PIZZA HUT @CMM2B Since joining Pizza Hut in January 2007, Caroline Masullo has held roles in National Advertising, National Media AND Brand Marketing. As Director of Digital Experience, Caroline has helped lead the ecommerce business to more than $1B in sales and was vital to the brand being named one of the top most social brands by Nations Restaurant News. Prior to Pizza Hut, Caroline was in luxury retail buying for Saks Fifth Avenue. Caroline holds her Bachelors Degree from Boston College and a Masters Degree from Northwestern University.
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Speakers LIAM MCCARTEN
ASHWIN NATHAN
HEAD OF DIGITAL & INNOVATION – NORTH AMERICA, RECKITT BENCKISER @ljmccartny
MARKETING DIRECTOR, DIGITAL LEADER, FRITO LAY @ashwinnathan
Hailing from the UK, Liam McCarten is leading the digital agenda for RB US business across social, digital, mobile, content and technology. He is focused on delivering business transformation and the maturity of digital within RB. Liam is leading the strategic development and implementation of partnerships with the likes of Facebook and Google across media, technology and creativity. He previously lead the major shift in digital emphasis within the UK business – delivering exceptional in-market results to quickly propel RB to a major player in the UK digital landscape. Liam McCarten holds a BA in Economics from Loughborough University.
MASON NELDER
JESSE REDNISS
DIRECTOR OF SOCIAL MEDIA AND DIGITAL STRATEGY, VERIZON @MasonNelder
CHIEF STRATEGY OFFICER, MASS RELEVANCE @jesseredniss
Mason Nelder is a communications and business strategist with more than 18 years of experience, spending 8 years in the digital/social space. From startups to a Fortune 20 company as the Social Strategist for Verizon Wireless, he’s a collaborator, digital strategist, writer and speaker who has sparked culture change, improved business communication and persuasively mandated business innovation. A husband, father of three, avid pet owner and sports enthusiast, he continues to pursue adventure and a thorough enjoyment of life , wherever it may lead.
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Ashwin Nathan is currently Marketing Director, Digital for the Frito Lay Portfolio at PepsiCo, leading digital strategy for North America. Prior to PepsiCo, Ashwin spent 9 years at P&G in various brand management and innovation roles, most recently in marketing for Braun Electric Shavers. Ashwin started his P&G career in digital innovation, developing some of the first mobile apps in the industry, including painfully coding apps for the blackberry platform in 2005. Ashwin has an MBA from the University of Chicago Booth School of Business and a Bachelors in Electrical Engineering from the University of Texas at Austin.
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Jesse Redniss, an Emmy-nominated entertainment executive, joined Mass Relevance in November. Previously he was Senior VP Digital for USA Network where he pioneered multiplatform storytelling, social TV and cutting-edge gamification to drive audience participation and engagement. At Mass Relevance, he develops, executes and aligns the company around strategic initiatives that anticipate client needs. Currently, 50% of the Top 10 primetime TV shows leverage the Mass Relevance platform and more than 40% of U.S. households experience a Mass Relevance social interaction each week. www.Brand-Innovators.com
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Speakers MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS @MarcSternberg1
Marc Sternberg is a co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. Prior to that, Marc was president and COO of AlwaysOn from 2007-2011. At that Silicon Valley-based firm he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career Marc was the vice president of advertising sales for The Hollywood Reporter, a position he held from 1989-2007. He has served on the boards of numerous charitable and non-profit organizations, including MakeA-Wish Foundation of Los Angeles and the AntiDefamation League/LA.
AJ VERNET FOUNDER, CEO REPUBLIC PROJECT, A SIZMEK COMPANY AJ Vernet is the CEO and founder of Republic Project, recently acquired by Sizmek (formerly DG MediaMind). AJ has incubated numerous websites, most notably Sharkle, Republic Project, and Vitrue.com (the latter voted one of CNN’s Top 25 Hottest Online Companies to Watch). Most recently, Vernet was SVP of sales, Digital Broadcasting Group, boosting $1 million in annual sales in 2008 to $40 million in 2011. Earlier, Vernet was director of sales for Klipmart Corporation. Following Klipmart’s acquisition by DoubleClick, Vernet became founder of Red-lever (KushTV), a branded entertainment video platform that was purchased by Adconion in 2008.
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SABRINA STOFFREGEN DIRECTOR OF INTEL AMBASSADORS, INTEL @stoffregen Sabrina Stoffregen, Director of Intel’s Ambassadors, joined Intel in 1997. The Intel Ambassador team is chartered with building Intel brand loyalists internally and externally. Intel Ambassadors are the voices of our unified brand story that reveals to the world what we stand for and why they should care. Intel believes that our employees are our best brand advocates. We know that engaged employees who successfully represent the company brand provide a competitive advantage and impact the bottom line.
JIM LARRISON GENERAL MANAGER, CORPORATE DEVELOPMENT, DYNAMIC SIGNAL @jlarrison Prior to Dynamic Signal, Jim was an early senior leader at other internet start-ups, including comScore Media Metrix and Adify, where he ran business development. Additionally, Jim worked at Information Resources, Lever Brothers, and Vision Quest Research in Chicago, where he built deep experience in consumer behaviors and marketing. Jim attended Bradley University and DePaul University in Chicago.
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Advisory Board KEENAN BEASLEY VICE PRESIDENT MARKETING, GARNIER, L’ORÉAL
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
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B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTN’L
CHRIS CHESEBRO ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
CHARLIE COLE
CHRIS ERB
PRESIDENT, THE LINE
EVP MARKETING, LEGENDARY ENTERTAINMENT
JORGE FONTANEZ
MARC FONZETTI
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
IAN GOMAR
JASON JOHN
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
VP ONLINE, MOBILE, SOCIAL MARKETING, GILT GROUP
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Advisory Board ADAM KMIEC
JOHN KOLLER
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VICTOR LEE
ELLIOT LUM
VP DIGITAL BRAND MARKETING, HASBRO
VP STRATEGIC MARKETING, COLUMBIA RECORDS
PAUL MARCUM
MASON NELDER
HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
MARC PATRICK
DAVID RUBIN
SENIOR BRAND DIRECTOR, NIKE EAST
MARKETING BP HAIR US, UNILEVER
JONATHAN STEPHEN
CHAD STUBBS
HEAD OF MOBILE & EMERGING TECH, JETBLUE AIRWAYS
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SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
www.Brand-Innovators.com
The Leading Mobile Audience Intelligence Platform Where you go is the best indicator of Who you are
Connecting Brands with Your Mobile Consumer JiWire’s ROI-driven approach and proprietary data platform provide the most comprehensive understanding of people by bridging their digital and physical worlds. By integrating mobile, Wi-Fi, offline, and other data sources, JiWire delivers 4X higher performance over other mobile targeting approaches.
Engage your mobile audience today, visit JiWire.com jiwire.com
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sales@jiwire.com
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415.821.8600
Advisory Board STRATEGIC ADVISORS CHRISTINE VERMES DIRECTOR, BRAND MARKETING, INTEL
JOEL EWANICK @JoelEwanick
WINSTON WANG GLOBAL DIRECTOR OF STRATEGIC INNOVATIONS FOR MARKETING TECHNOLOGY, ANHEUSER-BUSCH INBEV
Joel Ewanick’s most recent corporate position was as General Motors’ Vice President and Global Chief Marketing Officer.
SCOTT MCNEALY
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
@ScottMcNealy Co-Founded Sun Microsystems, Inc. in 1982, serving as Chief Executive Officer and Board Chairman for over 22 years.
COLLIN T. WESTCOTT-PITT
TED RUBIN
VP MARKETING, HEINEKEN AT HEINEKEN USA
@TedRubin
Ted has achieved acclaim not only for his passion about brands, but also as the most-followed CMO on Twitter. His latest book, Return on Relationship was released last year.
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Marquee Sponsor
Mondelēz International, Inc. (NASDAQ: MDLZ) is one of the world’s largest snacks companies. Launched on Oct. 1, 2012, from what was formerly Kraft Foods. The firm employs approximately 110,000 people around the world seling brand-name foods in 165 countries. Mondelēz brands include Cadbury, Cheese Nips, Nabisco, Oreo, Ritz and many, many more.
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AdColony provides the highest quality mobile video advertising experience in the world. Our expertise in development & innovation fueled by consumer insights delivers superior results for publishers & advertisers. Launched in 2011, AdColony is a leading mobile video advertising and monetization platform that plays crystal-clear HD video at lightning speed and drives deep engagement with content. AdColony’s proprietary Instant-Play™ video ad technology serves video ads instantly on the most popular apps in the world across Apple’s iOS and Google’s Android platforms. AdColony’s reach, targeting and optimization tools and services provide advertisers with a superior way to engage mobile audiences at scale. @AdColony
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AOL Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solution. @AOL
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Title Sponsors
All brand strategies start with Bitly Brand Tools. We empower leading brands to control their content as it moves around the web combined with robust analytics. It’s a continuous pulse on what happens to your branded content in real-time, combined with a new way to understand your growing social audiences to maximize your customer engagement and trust. @Bitly
Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and billions of available impressions are distilled across all screens. @Dstillery
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The world’s most admired brands turn to Communispace, the leader in generating actionable insights via private online customer communities. Founded in 1999, the company has created nearly 600 customer communities for over 100 industry leaders. Headquartered in Boston, Massachusetts, the company has offices in Atlanta, Chicago, London, New York, San Francisco, Shanghai, and Sydney. Communispace is a part of Diversified Agency Services, a division of Omnico. @Communispace
Expion’ social software alleviates top pain points for brand marketers and provides a proven way to understand, manage, control and grow your brand’s social media presence – at a local and global level. Our platform helps companies manage thousands of profiles on Facebook, Twitter, Google+, Youtube, Instagram, Linkedin and beyond. With Expion’s software, organizations centralize best practice sharing, fan conversations and analysis while maximizing brand oversight and collaboration. Our platform helps companies integrate multiple social data streams in realtime to create highly visual analytics reports which enables brands to discover patterns, breakouts, trends and competitive monitoring for benchmarking. @Expion www.Brand-Innovators.com
Title Sponsors
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Glam Media was founded in Silicon Valley in 2004 with a simple, yet powerful idea—that people are the most influential filters for discovering and sharing each other’s most passionate interests. We had a pioneering vision that professional digital content could be both as engaging for consumers and as important to brand advertisers as traditional media—and with the right platform, we could create a next generation media company that could bring the emotion of print magazines and the vivid engagement of television to digital consumers. Our mission is to help people create, discover and share content that they love. @Glam_com
The premier mobile publisher platform, Kargo delivers innovative advertising experiences and integrated marketing opportunities across Kargo’s proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the overall growth and monetization of its audience across its major media brand properties. In addition to being an OnMobile Top 100 winner for two consecutive years, Kargo is the recipient of multiple industry awards including the 2010 Mobi and DPAC awards for Best Mobile Website, the 2010 DPAC award for Best iPhone Application and the 2011 OMMA award for Best Mobile Marketing Campaign. @Kargo
Microsoft Advertising provides advertisers and publishers with digital media and support to help drive deep and profitable engagement with consumers across Microsoft’s devices and services. This includes a media network that reaches hundreds of millions of consumers around the world, and services and sales support that help untangle the complexities of digital media to get more value from marketing and content investments. Microsoft Advertising makes buying and selling simple on leading media and innovative devices that include Windows 8, Windows Phone, Xbox 360, Skype, Bing, MSN and more. @Microsoft
As the world’s leading content marketing and syndication platform, NewsCred provides brands and publishers with access to fullylicensed articles, images and video from over 2,500 world-class sources. NewsCred empowers brands and publishers to drive new revenue by delivering the content their audiences want and share. Combining powerful curation technology and an experienced editorial team, NewsCred builds custom content solutions to global clients, including niche editorial sections, thought leadership portals, email marketing and social media campaigns. @Newscred
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Outbrain helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally. @Outbrain
Socialbakers is a user-friendly social media analytics platform, providing the only global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence. Since 2009 Socialbakers has continuously developed innovative tools for companies to measure and maximize the effectiveness of their social marketing campaigns across all major networks. With more than 190 employees worldwide, Socialbakers is one of the world’s fastest growing media and digital analytics companies. More than 20% of Fortune 500 companies use Socialbakers products and services, including LVMH, Pernod Ricard, Beiersdorf and Nokia. @Socialbakers 46
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Sizmek fuels digital advertising campaigns for advertisers and agencies around the world with the most cutting-edge technology to engage audiences across any screen. For the last 15 years, Sizmek has proudly pioneered industry firsts in digital, including rich media, video and online targeted advertising across channels. Just to name a few. Today, our open ad management stack provides the sophistication for the most creative and impactful multiscreen digital campaigns: across mobile, display, rich media, video and social. Radiating through the Sizmek platform is a data engine so powerful, it defies imagination. The result: unimaginable levels of campaign optimization and targeting across creative, media, audience and context. @Sizmek
Today, our open ad management stack provides the sophistication for the most creative and impactful multiscreen digital campaigns: across mobile, display, rich media, video and social. Radiating through the Sizmek platform is a data engine so powerful, it defies imagination. The result: unimaginable levels of campaign optimization and targeting across creative, media, audience and context. @SocialCodeInc
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Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal
Univision Communications Inc. is a rapidly growing and high-performing multimedia company delivering exclusive content across all platforms, high brand affinity and unparalleled distribution across every platform. Univision has an unmatched position at the intersection of two primary business growth opportunities in the U.S.: Hispanics and digital. In addition to providing quality, multiplatform entertainment, news and sports programming, today Univision is the gateway to Hispanic America, not just for advertisers, but for any company looking to connect with this important audience. For more information, please visit Univision.net. @Univision
Videology (videologygroup.com) is one of the world’s largest video advertising platforms. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and sciencebased technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape. Videology, Inc., is a privately-held, venture-backed company based in Baltimore, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. The company has offices in New York, Austin, Toronto, London, Paris, Madrid, Tokyo, Singapore, Sydney. @VideologyGroup
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@Tongal
Premiere Sponsors
At 4WT, our mission is to inspire audiences to engage. We’re a next generation digital marketing company specializing in creating high impact video content. That means we create videos that make people take action - watch, share, like, subscribe, buy. Our work has reached millions and we’ve distilled our process to create meaningful and engaging content to help spread your message through services including strategic planning, content production and distribution. Our clients include Advanstar, Google, Microsoft and AT&T, among many others. Visit www.4wtmedia.com to learn more and see how we can help your brand.
Chango is a marketing technology company that puts marketers ahead of their competition. Our combination of proven technology, top industry talent and proprietary data provides solutions to marketers’ most complex problems. We are passionate about helping our clients become marketing rock stars, excel in the new world of programmatic marketing, where vast quantities of data come together to find the right audience across all types of devices. We unify all that the marketer requires to achieve their goals, with the first Programmatic Marketing Platform (PMP) – massive, scalable reach, robust data management and a team that helps you every step of the way.
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Adconion Direct is a global provider of multichannel digital advertising solutions delivering performance at scale for advertisers across display, mobile, email, video and social media. Combining Adconion Direct’s exclusive first-party data and cross-channel insights with proprietary technology and predictive optimization algorithms, we deliver quality results across multiple devices. Adconion Direct is the standalone business powered by Adconion Media Group’s global technology platform, an audience-profiling engine that tracks and analyzes over 40 billion consumer events monthly. Adconion has 25 offices servicing 20 countries around the world. In 2011, Adconion Media Group provided digital media solutions for 80 of the top 100 global brands.
.CLUB Domains is the registry for the new top level Internet domain name, .CLUB. In addition to .com, .biz, .org, etc., now brands can choose domain name extensions that add meaning and marketing value. “Brandname. club” is an ideal web address for a company’s loyalty, affinity or reward program and even a brand’s social community. “Yourname.club” is the logical and authentic domain name for your community of customers and fans. After all, aren’t your customers already members of your club? It’s your Community, it’s your .CLUB. Learn more at www.nic.club. @getDotClub
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Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. The brand’s advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, consumer packaged goods, and financial services. @Dynamic_Signal
Gigunda Group is an innovation marketing agency. We are idea instigators and insight experts. We find whitespace opportunities to turn brands into badges.Our innovative approach to experiential marketing has earned us a reputation among Fortune 500 and other clients as imaginative problem solvers. @GGIElement
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GENWI (Generation Wireless) helps content publishers create engaging real-time content apps with a revolutionary cloud-based mobile Content Management System (mCMS). Publishers can easily re-purpose existing content, enjoy complete creative freedom using standard web technologies, and deliver apps that can be revised in real time on all mobile devices. The GENWI mCMS enables publishers to get on mobile quickly with no programming and zero total cost of ownership. Over 1800 publishers have GENWI powered apps including American Express, Deloitte, Condé Nast, IBM, and The Hollywood Reporter. Follow us on Twitter @genwi
JiWire is the leading mobile audience intelligence platform. Its ROI-driven approach and proprietary data platform to provide marketers with the most comprehensive understanding of consumers. By integrating mobile, Wi-Fi, offline, and other data sources, JiWire bridges consumers’ digital and physical worlds – delivering strong results. At the forefront of mobile industry innovation, JiWire’s Location Conversion Index™, the mobile industry’s most accurate drive-tolocation metric, enables marketers to measure the ROI of their mobile spend. And its strategic partnerships with leading data companies provide advertisers with the ability to reach unique, precise audiences based on where people spend their time and their money. @jiwire www.Brand-Innovators.com
Premiere Sponsors
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Leadtail is a B2B social marketing and insights firm that develops social media strategies for leading business brands and innovative companies such as: AlcatelLucent, WageWorks, Adaptive Insights, NetBase, PunchTab, and Socialtext. Using our proprietary Social Insights Technology, we also develop social insights reports on decision makers such as Marketing Executives, HR Executives, and CFOs, and these reports have been referenced in media and industry publications including: Wall St. Journal, Forbes, Huffington Post, Business Insider, Adweek, MarketingProfs, AllTwitter, and CMSWire. For more information, visit www. Leadtail.com. @Leadtail
Mutual Mind is an award-winning social listening, analytics and engagement platform for partners/brands. MutualMind combines social listening with business intelligence and reporting enabling brands to engage customers, communities, influencers and advocates for optimal marketing ROI and customer service. The company’s Authentrix™ feature enables social reach and impact measurement for social bloggers, VIP’s, advocates and endorsers. MutualMind’s Social Command Center is a scalable platform offering a single, aggregated view for text, location and image analytics at enterpriselevel. Command Center is optimized for rapid deployment at an attractive price point. @MutualMind
Pear’s engagement platform, Pearup.com, connects brands and local businesses to target consumers through sponsorships for authentic, meaningful relationships. Since 2009, we make grassroots sponsorship easy, scalable and economical. Pear is a win-win experience between sponsors and affinity groups. Brands leverage sponsorships for digital engagements such as fan acquisition, video and content distribution, user-generated content and consumer insights initiatives. Sponsors get support and exposure while building customer engagement and loyalty. Pear brings the process online,and makes it easier than ever before. Learn more at advertising.pearup.com.
PulsePoint™ is a content creation and media technology company that owns one of the largest independent programmatic exchanges in the industry. Leveraging our proprietary content and audience targeting technology, the company delivers both programmatic and content marketing solutions to the right audience at scale. PulsePoint™ reaches more than 167MM unique users every month (comScore, 2013) and manages more than 3 billion ad transactions across its transparent exchange every day. Clients include the leading demand and supply side partners as well as brands like General Mills, Mercedes, Lowe’s and SC Johnson. Learn more at pulsepoint.com. @PulsePointBuzz
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PureMatter is one of Silicon Valley’s most energetically growing Social and Content Marketing Agencies in the country, with clients such as Pitney Bowes, IBM, Cisco, The CMO Club and CBIZ. Winning over 200 awards in the last 12 years, the agency most recently produced the 2013 “Content Marketing Campaign of the Year” chosen by the Content Marketing Institute and Disqus. As part of PureMatter Labs, their content resource center for brand marketers, the team produces webinars, eBooks, tools, podcasts and “Substance”, a thought leader interview series hosted by President @BryanKramer. Bryan was recently named one of the Top 50 Global Social CEOs by Forbes, Huffington Post and Kred and is currently writing his first book. www.purematter.com. @PureMatter
The future inspires us! Umbel’s mission is to empower premium content publishers to build thriving, sustainable businesses powered by their ability to deeply understand and demonstrate the value of their audience. We analyze billions of audience traits across your properties and devices to match the most valuable segments with the most valuable advertiser leads. Take your Umbel Profile Sheet directly to advertisers and brag about your audience knowledge in a simplified, interactive dashboard of actionable insights powered by Umbel’s Digital Genome audience analysis technology. @Umbel
Brand Partner AB InBev Beer Garage Anheuser-Busch’s AB InBev has set up shop in Silicon Valley with its own digital lab, The Beer Garage. The Palo Alto-based venture is charged with exploring nascent technologies in social media and digital marketing. The company is also exploring ways to build a better beer can (more ergonomic), better shipping materials (sustainable packaging) and assessing innovation ideas in retail sales and mobile-outreach. The facility is under the supervision of Winston Wang, Global Director, Strategic Innovations for Marketing Technology, Anheuser-Busch InBev Beer Garage. For further information, visit ab-inbev.com/go/innovation.
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