Hello and... Welcome to Brand Innovators Mobile and Emerging Technologies! Internet-enabled mobile devices have transformed the way brands engage with consumers and how consumers learn about products and services, make purchasing decisions and communicate with their peers about their experiences and interests. Simply put, mobile is the fastestgrowing channel available to brands and retailers today, and it’s getting more exciting by the minute. Mobile itself is evolving, with connected cars, wearables and Wi-Fi-everywhere some of the immediate developments.
Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
Our mobile devices are connecting us to smart homes, smart stores and smart cities. Neglect it at your peril. Having a strong mobile strategy is essential for every leading brand. Brand Innovators Mobile and Emerging Technologies will provide examples of best practices, case studies and proof points, demonstrating how Fortune 500 and other leading companies are unlocking the potential of mobile and using it to position their brands and strengthen consumer relations. We will hear from some of the best and brightest marketers in America about what’s working in mobile and what major trends to watch for this year. Thank you to all of the speakers, attendees, and partners who came to share and contribute to today’s program. And an extra special shoutout to our good friends at JetBlue Airways, one of the most digitallyforward brands around, for welcoming us into their hub. Feel free to participate in the discussion and to share ideas with your fellow marketers in the Brand Innovators community, both during and after today’s event. Enjoy the show! We look forward to seeing you at our upcoming New York events: Brand Innovators E-commerce and Multi-Channel Marketing (April 3) and Brand Innovators The Future of Television (April 24). And don’t forget to nominate the hottest start-ups in the first-ever Brand Innovators Brand Bake-Off. Visit Brand-Innovators.com/bakeoff for details. We hope to see you in Palo Alto on May 1 to celebrate the results! Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. Get Social: @Brand_Innovator #bisummit
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Brand Innovators Team Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
Ted Rubin
Acting Chief Marketing Officer
Jared Hopfer
Head of Business Development
Paula Parisi
Editorial Director
Lindsey Bourne
Director of Brand Partnerships
Alexander Kanish
Business Development Manager
Dylan Ruby
Community Manager
What’s Inside VIP SPEAKERS ........................................................6 AGENDA ..................................................................10 SPEAKERS........................................... ....................18 ADVISORY BOARD ................................................29 STRATEGIC ADVISORS . ......................................31 SP ONSORS. ......................................................32
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Event Host
ACTING CMO, BRAND INNOVATORS @TedRubin
In addition to his role as acting CMO of Brand Innovators, Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Author of the book Return on Relationship. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR (Return on Relationship, hashtag #RonR). Ted recently left his position as Chief Marketing Officer of Collective Bias, a company he helped build beginning in 2011. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most-followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media; #13 on Forbes Top 50 Social Media Power Influencers, 2013; and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. At Brand Innovators he is known simply as the man most likely to raise the energy level of any room.
Event Chair
JONATHAN STEPHEN HEAD OF MOBILE AND EMERGING TECHNOLOGIES, JETBLUE AIRWAYS @MrJonStephen
Bringing more than ten years of experience in the mobile industry, Jonathan Stephen leads the Mobile & Emerging Technologies group at JetBlue Airways with the responsibility of driving JetBlue’s overall mobile strategy. Prior to his tenure with JetBlue, Jonathan was the Director of Global Industry Initiatives with the Mobile Marketing Association (MMA), where he directed the various working committees of the organization and lead the MMA’s strategic initiatives across the various regions. His past has also included various roles throughout the mobile ecosystem having worked at companies such as Motorola, Vindigo, and Flurry. Jonathan was also recently named as one of the “2012 Top 40 under 40” Innovative Brand Marketers by Brand Innovators.
Q&A
MICHAEL STROMER VICE PRESIDENT, CUSTOMER CONNECTIONS, JETBLUE AIRWAYS @mstromer
As Vice President Customer Connections Marketing, Michael oversees Digital Commerce, Loyalty/ Customer Relationship Marketing (CRM), and Corporate Social Responsibility for JetBlue. Michael’s main responsibility in this capacity is to deepen the relationship with JetBlue customers. Michael will celebrate his 7th year anniversary with JetBlue this summer, formerly serving as Director of E-Commerce. In 2011 he led the launch of the new jetblue.com, mobile.jetblue.com, and JetBlue’s first mobile applications. Previously, Michael held marketing roles with 1-800-Flowers.com where he spent eight years leading various parts of the business with a focus on customer acquisition via digital marketing and partnerships.
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Keynotes
VICTOR LEE VICE PRESIDENT, DIGITAL MARKETING, HASBRO @vlee
Victor Lee leads the Hasbro Global Digital Marketing group responsible for digital marketing for all Hasbro brands, including Transformers, Monopoly, My Little Pony, Nerf, Play Doh and Playskool. He drives digital strategies and activations within the web, mobile, social and digital media. Prior to Hasbro, Victor was Senior Vice President of Marketing at Digitas and led the relationships for brands such as, Goodyear, Buick, GMC, Harley-Davidson, Pontiac, IHG, OnStar, Saturn and GM Branded Entertainment. Prior to Digitas, he was Vice President, Creative and Strategy, for Alloy Media and Marketing and Senior Publicist at Viacom-parent National Amusements. Victor is a Boston native and a graduate of Boston College.
BRAD BERENS PH.D. PRESIDENT, BIG DIGITAL IDEA AND SR. RESEARCH FELLOW, USC ANNENBERG CENTER FOR THE DIGITAL FUTURE @BradBerens Brad Berens is a digital strategist, consultant, editor, writer, critic, public speaker and thinker – mostly about media (new and old), culture (high and low), marketing (traditional and interactive) and the impact that what audiences watch has on who they are. He is a principal at Big Digital Idea Consulting and a Senior Research Fellow at the USC Annenberg Center for the Digital Future. Before joining USC Brad enjoyed a long tenure as the Global Chief Content Officer for ad:tech, the iMedia Summits, the CMO Executive Summits and the MLX Event series. Prior to joining iMedia, Brad held an editorial position at the ISP firm Earthlink. He is a bona fide Shakespeare scholar and stage historian. Brad has a Ph.D. in English from U.C. Berkeley and spent years as a teacher and academian, giving talks about Shakespeare all over the world.
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Agenda MOBILE & EMERGING TECHNOLOGIES PRESENTED BY BRAND INNOVATORS AND JETBLUE AIRWAYS, MARCH 13
7:30 am
BREAKFAST HOSTED BY JETBLUE
8:30 am WELCOME
Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators Event Chair: Jonathan Stephen, Head of Mobile and Emerging Technologies, JetBlue Airways Event Host: Ted Rubin, Acting CMO, Brand Innovators, social marketing strategist, keynote speaker, brand evangelist, and author of “Return on Relationship”
9:00 am
THE VIEW FROM 35,000 FEET
There are more than 6.5 billion mobile phones in use worldwide and in 2014 shipments are expected to exceed one billion for the first time. While growth is being fueled by developing markets like China and India (there are more mobile phones than tooth brushes in the world), U.S. penetration is at close to 100%, with mobile ad spending expected to grow by over 50% in 2014, to over $4 billion, according to PWC. The laptop fueled the first twenty years of online advertising, but the future belongs to mobile. What’s your strategy? Moderator: Alison Merlino, Vice President, Millennial Media Jennifer Barckley, Director, Brand Communications and Values, The Body Shop Andrew Eis, Senior Brand Manager, Lysol, Reckitt Benckiser Scott Marcus, Senior Brand Manager, belVita Breakfast Biscuit, Modelēz International
9:40 am
KEYNOTE — A CAT AND AN IRON WALK INTO FACEBOOK… Victor Lee, Vice President, Digital, Hasbro
Hear from Victor Lee, VP Digital Marketing at Hasbro, on how the company delivers its message via mobile, getting the whole world talking about toys, play trends and the Hasbro brand.
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Agenda 10:10 am
KEYNOTE – WEARABLE COMPUTERS AND THE NEW MARKETING CURRENCY
Brad Berens, Ph.D., USC Annenberg Center for the Digital Future Senior Research Fellow; Principal, Big Digital Idea Consulting In 1996 avant-garde musician Brian Eno presciently wrote, “Stop thinking about art works as objects, and start thinking about them as triggers for experiences.” Marketers should apply this advice to their products since it’s the only way for brands to fight the inexorable force of de-commodification. But how? How can companies bridge the gap between product and experience? Today’s keynote address will explore one answer: the new wearable computer ecosystem and how savvy companies create currencies around their brands that, in turn, create platforms for customer-to-customer (C2C) interaction.
10:40 am NETWORKING BREAK – HOSTED BY JETBLUE 11:00 am
11:20 am
KEYNOTE – MOBILE: THE ULTIMATE LOYALTY PLATFORM
Jonathan Stephen, Head of Mobile and Emerging Technologies, JetBlue Airways
THE TRAVEL AND HOSPITALITY INDUSTRY TAKES OFF WITH MOBILE Whether it’s for business or pleasure, Americans always seem to be on the run, booking airline tickets, reserving hotel rooms, and making other arrangements on a moments notice. Mobile devices have literally put the world at our fingertips, making it even easier for consumers to get away. Go online or download an app, and you are just a touch away from avenues of Paris or the beaches of Bali. How are the world’s leading travel and hospitality brands leveraging mobile devices and other emerging technologies to engage more closely with their consumers, build loyalty, and drive long term growth? Once more, how is mobile changing and enhancing the travel experience? Get a first class education here. Moderator: Gregory Kennedy, VP Marketing, TapSense Phillip Easter, Director, Mobile Apps, American Airlines Andrew Miller, Product Manager, Mobile Apps, United Airlines Arlie Sisson, Mobile Strategy, Starwood Hotels & Resorts Worldwide Jonathan Stephen, Head of Mobile and Emerging Technologies, JetBlue Airways
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Agenda CONTINUED FROM PAGE 13
12:00 pm
KEYNOTE
12:30 pm
LUNCH – HOSTED BY JETBLUE
1:30 pm
POV — THE NEXT WAVE: INTEREST GRAPH TARGETING ON MOBILE
Josh Sitzer, VP Marketing & Sales, Pinsight Media+, Sprint More people now access the Internet on mobile than via the PC, and usage of smartphones and tablets is through the roof. Yet mobile ad spending still lags behind other media. Although many brands are still ambivalent, smart brands are starting to embrace mobile advertising, and the very smartest ones are finding it to be a source of significant competitive advantage. Why? Because mobile is so personal, it is now possible to target an audience with unheard of precision. Learn how smart marketers are tapping into users’ purchase intent by targeting based on their interests and achieving game-changing engagement rates along the way.
2:00 pm
FARMED AND DANGEROUS: A CASE STUDY OF VALUES INTEGRATION IN STRATEGIC ENTERTAINMENT FOR BRANDS
“Farmed and Dangerous” is an original comedy series that satirically explores the world of industrial agriculture in America. The four-episode season was presented on Hulu and Hulu Plus beginning, February 2014. The goal of “Farmed and Dangerous” is to create a dialogue about where our food comes from, integrating Chipotle’s values and commitment to serving food made with the highest-quality ingredients through the content and themes of the show itself, without any explicit Chipotle branding. It was important to make complex issues about food production more understandable and even entertaining and to reach audiences who have not typically been tuned into these types of issues. The characters and plot reflect Chipotle’s position on sustainable agriculture, enabling Chipotle to communicate with more engagement than traditional advertising. William Espey, Brand Voice Lead, Chipotle Mexican Grill Daniel Rosenberg, Partner, PiroVision
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Agenda CONTINUED FROM PAGE 14
2:30 pm
LET YOUR FINGERS DO THE WALKING: MOBILE COMMERCE BREAKS THE BANK With mobile estimated to account for almost 20% of online sales in 2014, it has become the one of the most important — and fastest growing — channels for retailer and e-tailers. Why is mobile “form factor” so important form the E-commerce industry? What’s the future of tablets? How do you drive mobile traffic and conversions? Moderator: Danny Kourianous, SVP, Product, Rakuten Marketing Scott Lux, Vice President E-Commerce and Multi Channel, Diesel Shivika Sinha, E-Commerce Marketing Manager, INTERMIX
3:10 pm
NETWORKING BREAK – HOSTED BY JETBLUE
3:30 pm
Q&A WITH JETBLUE’S MICHAEL STROMER When it comes to innovation, JetBlue pushes the envelope. From its groundbreaking mobile app and loyalty program, to onboard satellite television and new broadband service, JetBlue has differentiated itself as a leader in using technology to engage with its consumers and to provide the best in-flight experience possible. For the past seven year’s Michael Stromer has been one of the key people driving innovation at the company. In this Q&A, Michael will discuss how JetBlue stays on the cutting edge of consumer engagement and customer success at every level. Michael Stromer, Vice President Customer Connections, Marketing – Digital, Loyalty, and Corporate Social Responsibility, JetBlue Airways Harry Kargman, CEO, Kargo
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4:00 pm
MONDELĒZ FUTURES — BREEDING INNOVATION By any measure, the Mondelēz Mobile Futures is unprecedented in corporate America. Yet a little over a year since launching Mobile Futures, the program has spun off two incredibly innovative startups. Learn more about .ME and Betabox from the entrepreneurs who brought them to life. .ME: Reinventing Storytelling — Lauren Fleischer, Senior Associate Brand Manager, Candy, Mondelēz International Betabox: Product Sampling 2.0 — Sonny Byrd, Co-Founder and CEO, Betabox
4:40 pm
POV — DIGITAL ENGAGEMENT: PUTTING MOBILE IN CONTEXT
Mobile offers a unique opportunity to contextually engage consumers, connecting with them in a variety of environments. Learn how to leverage data, platforms and systems capabilities to deliver highly relevant and personalized treatments that get results. Michael Rotella, Vice President, Internet & Mobile, Digital Services Marketing, Citi
5:00 pm
LIGHTNING ROUND WITH TED RUBIN
20 Questions for our Panelists and Audience
5:15 pm
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COCKTAIL RECEPTION — HOSTED BY JETBLUE
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Speakers JENNIFER BARCKLEY DIRECTOR, BRAND COMMUNICATIONS AND VALUES, THE BODY SHOP @OR_GANIC Jennifer Barckley is passionate about nurturing human and environmental health without sacrificing beauty, aesthetics and modern living. She is the founder of a brand consultancy, Organic Girly, focused on building brand strategies and content for “sustainable” fashion and beauty brands. She freelances as an eco-fashion writer for ecosalon.com, ecouterre.com and her organicgirly.com blog. Previously, she was Editor-in-Chief for Weleda North America, where she built and developed divisions including Communications, Consumer Marketing, Public Relations, Social Media and Website Management.
PHILLIP EASTER
DIRECTOR, MOBILE APPS, AMERICAN AIRLINES @peaster
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SONNY BYRD CO-FOUNDER AND CEO, BETABOX @SonnyByrd
Sonny Byrd is a full-stack marketer with experience in growth ops, product management, design, and business and customer development. He has managed growth at every stage from launch to Series B. After leading marketing first for his MTV award- winning band, then at Shoeboxed, and later at Voxy, he founded High Concept Ventures, a growth and customer development consultancy for tech companies. He runs a labor of love ecommerce project on the side at VinylLoop.com
ANDREW EIS SENIOR BRAND MANAGER, LYSOL, RECKITT BENCKISER @TheEisman
Phillip Easter’s accomplishments include making American the first airline to have a mobile app on all platforms and eReaders, notching 10 million downloads. He and his team are currently focusing on internet-based apps using BLE beacons (iBeacon), the next wave in presence-triggered travel apps. Philip has a rich background in startups, having previously been CTO and co-founder of AirMe, which raised $2 million in private funding and also created the photo-sharing app photowall. com (Instagram before Instagram). His earlier experience includes IBM and Peak Consulting.
Andrew Eis is a Senior Brand Manager at Reckitt Benckiser with 5 years of experience building brands in the Household Cleaning and Oral Care categories. In that time, he has excelled at leveraging consumer insights across a brand range of mediums. Andrew is currently responsible for leading Lysol, the largest Household Cleaning brand at RB. Previously, he managed a diverse portfolio of 10 RB brands, including Rid-X, Easy Off, & Lime-A-Way. Andrew received a BS in Finance from Rutgers University and an MBA from Michigan’s Ross School of Business.
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Speakers WILLIAM ESPEY
BRAND VOICE LEAD, CHIPOTLE MEXICAN GRILL @v0ce William Espey is a 15-year Chipotle veteran who has seen the company grow from 20 locations to more than 1,600 restaurants globally. For the first decade of his tenure he was the sole internal creative resource, responsible for concept, copy and design. The brand voice he generated wasn’t the result of a calculated corporate strategy, but developed organically as William’s personal expression of Chipotle’s unique values and culture. Today he ensures that Chipotle’s original personality remains consistent across all aspects of the brand, from traditional advertising to the wildly innovative and successful unbranded content Chipotle now creates.
BRANDON GUTMAN
CO-FOUNDER, BRAND INNOVATORS @BrandonGutman
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LAUREN FLEISCHER
SENIOR ASSOCIATE BRAND MANAGER, MONDELĒZ INTERNATIONAL @PrankstrLF Lauren Fleischer is Associate Brand Manager, Sour Patch Kids and Swedish Fish at Mondelēz International. She is currently serving as Entrepreneur in Residence of Prankstr, a startup born out of Mondelēz International’s Mobile Futures initiative. Prankstr allows users to prank their friends and share the experience through social networks. Pranks are merely the first genre for the start-up, which aims to reinvent digital storytelling tools for individuals. She received her MBA from the Wharton school at the University of Pennsylvania.
HARRY KARGMAN CEO, KARGO @Kargo
As Co-Founder of the Brand Innovators, Brandon Gutman develops premium content, tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to drive meaningful ROI. Brandon is an expert blogger whose contributions are featured on the Forbes’ CMO Network’s Leadership and Technology sections. Earlier in his career, Brandon held marketing and business development positions in the executive search sector, cementing relationships with influential brand marketers, technology developers and venture capitalists.
Harry Kargman is the founder and CEO of Kargo, the leading mobile publisher platform. Founded in 2003, Kargo delivers the best brand advertising experiences across its major media mobile and tablet properties. Through Harry’s media relationships, Kargo’s technology has been woven into the fabric of major media mobile sites and apps including CBS, NBC, ABC, Univision, Warner Bros, and almost half of all the major magazines. Kargo has been recognized with numerous awards including a Mobi and OMMA for creativity in mobile advertising.
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Speakers GREGORY KENNEDY VP MARKETING, TAPSENSE @Gregory_Kennedy Gregory Kennedy is Vice President, Marketing at TapSense. He has over a decade of experience in digital media. A former UI designer and creative director, Gregory is a sought after speaker at mobile events including Business Insider’s Social Commerce Summit, Mobile Monday Silicon Valley, iOS Dev Camp, and Vodafone Developer Day London. Prior to TapSense, Gregory was the Director of Global Marketing for InMobi, the largest independent mobile ad network. Born in New York City, Gregory started his career with bleeding edge Silicon Alley firm Oven Digital, where he pioneered the use of Flash rich media and was the recipient of two Gold Pencils.
SVP, PRODUCT, RAKUTEN MEDIAFORGE Danny Kourianos is passionate about developing products that create real and measureable value. He brings more than 10 years of experience in the display ad industry to the Rakuten MediaForge team and his robust history on the client, publisher and agency side give him a level of insight that is unique. Prior to joining Rakuten, Danny led Ebay’s Powerseller Account Management team through a complete overhaul of their membership-level program. His previous work at Yahoo! was instrumental in building out monetization solutions for data providers on the Right Media Exchange.
SCOTT LUX
SCOTT MARCUS
VICE PRESIDENT, E-COMMERCE AND MULTI-CHANNEL, DIESEL @ScottyDLux
SENIOR BRAND MANAGER, BELVITA BREAKFAST BISCUIT, MODELEZ INTERNATIONAL
Scott Lux has experience in all aspects of e-commerce, digital strategy, marketing, and analytics. Scott began his digital career in Seattle leading Product Development for Washington Mutual’s Online Banking. From there he moved to the Global Digital Agency Possible. At Possible, he led digital strategy for Faconnable, Entertainment Weekly, Motorola, and REI. After five years with the agency, he moved back to the brand side at Kiehls, AmEx, and Morgans Hotel Group. He is currently VP of Online and Multi Channel Strategy for Diesel USA.
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DANNY KOURIANOUS
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A brand-builder, business manager and team leader with 15 years of marketing and communications experience on both the agency and client sides, Scott Marcus has endeavored on behalf of brands in the $75 million to $1 billion in revenues range. His experience spans global partnership, integrated communications, portfolio strategy and people development. Prior to assuming his current position with Mondelēz in 2012 he was a Senior Brand Manager at Kraft Foods overseeing Planters Nuts. He began working at Kraft in 2004, following a position at Adobe.
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Speakers ALISON MERLINO
ANDREW MILLER
VICE PRESIDENT, MILLENNIAL MEDIA
PRODUCT MANAGER, MOBILE APPS, UNITED AIRLINES @drewmiller1
As Millennial Media’s VP of Sales, Ali Merlino helps brands navigate and succeed in the evergrowing mobile advertising market. With over 6 years of experience at Millennial Media, the largest independent mobile advertising platform, Ali works closely with advertising partners to educate and consult on how to leverage mobile solutions to meet their business objectives. Ali has helped execute campaigns ranging from driving foot traffic into retail locations to driving downloads to mobile apps with great success. Prior to joining Millennial Media, Ali spent 8 years at Thomson Reuters and Advertising.com where she was responsible for helping Fortune 500 brands enter the digital landscape.
DANIEL ROSENBERG PARTNER, PIRO @PiroVision. Daniel Rosenberg is a founding partner of Piro where he leverages his experience as a studio executive, writer and producer of major motion pictures and television with his strategic storytelling work for major brands to create branded and original entertainment distributed through mainstream media outlets. Recent projects include the comedy series “Farmed and Dangerous” with Chipotle airing on Hulu in 2014. Piro also recently produced “Odd Mom Out” for Bravo.
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Andrew Miller is Mobile Product Manager at United Airlines, managing their iOS, Android, Blackberry and Windows Phone apps. Prior to working for United, Andrew was worked at Red Hat in Online Strategy and at Cap Gemini Ernst & Young as a Project Manager. Andrew received his BS in Computer Information Systems from the Indiana University Kelley School of Business and a MBA in Product Management and Entrepreneurship from University of North Carolina’s Kenan-Flager Business School.
MICHAEL ROTELLA VICE PRESIDENT, INTERNET & MOBILE DIGITAL SERVICES MARKETING, CITI @ mikepetes Michael Rotella is a strategic marketer and digital media enthusiast. Driven by an entrepreneurial spirit, passion for innovation and curiosity for all things web, he is charged with keeping Citi ahead of evolutionary industry standards. With a keen customer point-of-view. Michael positions the company across all consumer touchpoints, curating Citi vistas externally and throughout the organization. Part evangelist, part influencer, he appreciates data but admits to “a high tolerance for ambiguity” when circumstances demand it. Michael began his career at Nassau Asset Management and MetLife Financial. www.Brand-Innovators.com
Speakers SHIVIKA SINHA
E-COMMERCE MARKETING MANAGER, INTERMIX @shivikasinha
Innovative and performance-driven are apt descriptions for Shivika Sinha, Manager of E-commerce Marketing for high-fashion retailer INTERMIX. Shivika joined INTERMIX in December 2013 after nearly three years at Oscar de la Renta where she helped launch the luxury brand’s e-commerce business as the Senior Manager of Digital Media. Prior to that she was a Senior Strategy Consultant at Epsilon where she advised Fortune 100 clients on digital marketing strategies. Her professional career is further augmented by her global work with UNICEF Bangladesh, Unilever Bangladesh Ltd., mcgarrybowen and Condé Nast. She holds a Master of Science in Integrated Marketing Communications from Northwestern University.
JOSH SITZER
VP MARKETING & SALES, PINSIGHT MEDIA+, SPRINT @joshagogo
Josh Sitzer is VP of Marketing & Sales for Sprint’s mobile media subsidiary, Pinsight Media+. He has responsibility for meeting top line revenue objectives and telling the Pinsight brand story. Previously he led marketing for OneLouder Apps–a mobile apps and advertising company that was acquired by Sprint in 2013. There he established TweetCaster as the #1 mobile Twitter app, with over 25 million downloads. Josh received a BA from Wesleyan University and an MBA from Cornell University’s Johnson Graduate School of Management.
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ARLIE SISSON MOBILE STRATEGY, STARWOOD HOTELS & RESORTS @arliej
Arlie Sisson is responsible for the mobile native app strategy at Starwood Resorts and Hotels. She joined Starwood from a mobile start up, where she led and launched 32 applications across 5 mobile platforms. She made the decision to leap over to the digital/ emerging platforms world with the launch of the iPhone and has been building branded experiences ever since. Arlie’s passion for the ever-changing mobile landscape allows her to advance Starwood’s mobile offering through native applications whether that’s a phone, tablet, wallet offering or maybe even someday wearable tech.
MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS @marcsternberg1 Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the marketing and emerging technology industries. Marc was President and COO of AlwaysOn, from 2007-2011, producing over 20 annual conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career he was the Vice President of Advertising sales for The Hollywood Reporter, driving revenue through the roof from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
Advisory Board KEENAN BEASLEY VICE PRESIDENT MARKETING, GARNIER, L’ORÉAL
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
CHRIS CHESEBRO ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
CHARLIE COLE
CHRIS ERB
PRESIDENT, THE LINE
EVP MARKETING, LEGENDARY ENTERTAINMENT
JORGE FONTANEZ
MARC FONZETTI
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
IAN GOMAR
JASON JOHN
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
VP ONLINE, MOBILE, SOCIAL MARKETING, GILT GROUP
www.Brand-Innovators.com
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Advisory Board ADAM KMIEC
JOHN KOLLER
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VICTOR LEE
ELLIOT LUM
VP DIGITAL BRAND MARKETING, HASBRO
VP STRATEGIC MARKETING, COLUMBIA RECORDS
PAUL MARCUM
MASON NELDER
HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
MARC PATRICK
DAVID RUBIN
SENIOR BRAND DIRECTOR, NIKE EAST
MARKETING BP HAIR US, UNILEVER
JONATHAN STEPHEN
CHAD STUBBS
HEAD OF MOBILE & EMERGING TECH, JETBLUE AIRWAYS
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SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
Advisory Board STRATEGIC ADVISORS CHRISTINE VERMES DIRECTOR, BRAND MARKETING, INTEL
JOEL EWANICK @JoelEwanick
WINSTON WANG GLOBAL DIRECTOR OF STRATEGIC INNOVATIONS FOR MARKETING TECHNOLOGY, ANHEUSER-BUSCH INBEV
Joel Ewanick’s most recent corporate position was as General Motors’ Vice President and Global Chief Marketing Officer.
SCOTT MCNEALY
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
@ScottMcNealy Co-Founded Sun Microsystems, Inc. in 1982, serving as Chief Executive Officer and Board Chairman for over 22 years.
COLLIN T. WESTCOTT-PITT
TED RUBIN
VP MARKETING, HEINEKEN AT HEINEKEN USA
@TedRubin
Ted has achieved acclaim not only for his passion about brands, but also as the most-followed CMO on Twitter. His latest book, Return on Relationship was released last year.
www.Brand-Innovators.com
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Marquee Sponsor
JetBlue is New York’s Hometown Airline™ with other focus cities in Boston, Fort Lauderdale/ Hollywood, Los Angeles/Long Beach, Orlando and San Juan. JetBlue carries more than 30 million customers a year to 85 cities in the U.S., Caribbean and Latin America with an average of 800 daily flights. JetBlue was the first U.S. airline to allow customers to use their personal electronic devices throughout all domestic flights. With JetBlue, all seats are assigned, all fares are one-way, an overnight stay is never required and the first checked bag is free (subject to weight and size limits and exceptions for itineraries including flights marketed or operated by other airlines). For more information please visit JetBlue.com and follow @jetBlue
Title Sponsors
AOL Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solution. @AOL
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Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and billions of available impressions are distilled across all screens. @Dstillery
Title Sponsors
The premier mobile publisher platform, Kargo delivers innovative advertising experiences and integrated marketing opportunities across Kargo’s proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the overall growth and monetization of its audience across its major media brand properties. In addition to being an OnMobile Top 100 winner for two consecutive years, Kargo is the recipient of multiple industry awards including the 2010 Mobi and DPAC awards for Best Mobile Website, the 2010 DPAC award for Best iPhone Application and the 2011 OMMA award for Best Mobile Marketing Campaign. @Kargo
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal
Premiere Sponsors
Accordant Media is a programmatic mediabuying and optimization company that makes audience targeting and biddable media simpler and more effective for agencies and brand marketers. Accordant’s customized solutions help digital advertisers achieve scalable campaigns across paid display, video, mobile, social, email, instream audio and out-of-home channels. Its custom audience segmentation engine, Audience Optics™, drives integrated data and dynamic inventory management for greater customer engagement. @Accordant
AdTheorent has created an ad network that delivers true real-time impressions to marketers, rather than relying on antiquated bulk impression buys. Using real-time learning methodologies, AdTheorent delivers intelligencedriven and transparent buying that embodies a broad spectrum of publishers, rather than a select set of inventory. AdTheorent’s secondgeneration mobile ad network integrates premium mobile sites, brand safety, custom execution, and managed services with a datadriven predictive platform that delivers what we call The Intelligent Impression®. @AdTheorent www.Brand-Innovators.com
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Premiere Sponsors
Millennial Media is the leading independent audience platform in digital advertising. The company’s mobile-first approach to audience targeting helps brands connect to consumers in powerful ways and helps developers maximize their revenue. Its robust cross-screen targeting capabilities, enabled by its unique data asset and full technology stack, deliver meaningful results for advertisers and developers. @MillennialMedia
PureMatter is one of Silicon Valley’s most energetically growing Social and Content Marketing Agencies in the country, with clients such as Pitney Bowes, IBM, Cisco, The CMO Club and CBIZ. Winning over 200 awards in the last 12 years, the agency most recently produced the 2013 “Content Marketing Campaign of the Year” chosen by the Content Marketing Institute and Disqus. As part of PureMatter Labs, their content resource center for brand marketers, the team produces webinars, eBooks, tools, podcasts and “Substance”, a thought leader interview series hosted by President @BryanKramer. Bryan was recently named one of the Top 50 Global Social CEOs by Forbes, Huffington Post and Kred and is currently writing his first book. www.purematter.com. @PureMatter
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Pinsight Media+ is a mobile media subsidiary of Sprint . The company specializes in mobile advertising and analytics for brands, advertisers and app developers across its network of more than 50 million Sprint customers. Find out how they connect brands with audiences at pinsightmedia.com or @PinsightMedia.
TapSense is a leading mobile marketing cloud platform that provides a private RTB (Real Time Bidding) marketplace solution. Over 100 customers have succeeded with TapSense, including: Fab, Redfin, Trulia, Expedia, Viator, Amazon and eBay. TapSense was founded in 2011 and is based in San Francisco, California. Investors include top Silicon Valley venture firms, Ron Conway’s SV Angel and Maynard Webb, a board member of Salesforce and Yahoo. TapSense is a member of the Mobile Marketing Association. @tapsense
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