Hello and ... Welcome to our third annual Brand Innovators Social Media Summit during Social Media Week!
Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
Social media is re-inventing how brands communicate and engage with their consumers, providing marketers with new opportunities to build loyalty and long-term relationships with their best customers. Thanks to the Internet, social networks and other new and evolving community platforms, mass communication is giving way to an unprecedented 1:1 dialogue between brands and their consumers. Understanding how to leverage social media may be the single greatest competitive advantage that a brand has today. Brand Innovators Social Media will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories about how they are leveraging social media and online communities to grow their user bases, identify advocates and influencers, and ultimately build armies of brand ambassadors. We will hear from some of the best and brightest brand marketers in America, about what’s working in social media and what major trends we should be watching for this year. Thank you to all of our speakers, attendees, and partners who contributed to today’s program. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event. And, an extra special shout out to our colleagues IBM Social Business for hosting today’s event. Enjoy the show and we look forward to seeing you, again, at Brand Innovators Mobile and Emerging Technologies at JetBlue headquarters in Long Island City, Thursday, March 13!
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. www.Brand-Innovators.com
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Brand Innovators Team Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
Ted Rubin
Acting Cheif Marketing Officer
Jared Hopfer
Head of Business Development
Paula Parisi
Editorial Director
Lindsey Bourne
Director of Brand Parterships
Alexander Kanish
Business Development Manager
Dylan Ruby
Community Manager
What’s Inside VIP SPEAKERS.......................................................... 6 AGENDA.................................................................... 10 SPEAKERS............................................................... 16 SPONSORS. ......................................................... 28 ADVISORY BOARD..................................................34 STRATEGIC ADVISORS. ....................................... 38
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www.Brand-Innovators.com
Host
ADAM KMIEC
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS @AdamKmiec
For 16 years, Adam Kmiec has worked for some of the most digitally forward-thinking organizations in the world, helping their dynamic brands find success in the interactive and social space. In January he joined Walgreens as Senior Director, Social Media and Content, after two years at the Campbell Soup Company, where he was Director of Global Digital Marketing and Social Media. For Kmiec, the Walgreens appointment was a homecoming: he spent a year at the company prior to jumping to Campbell, where he developed global digital marketing and social media strategies across consumer-facing and corporate communications. Adam’s career spans the client and agency sides of the industry, including Fallon, Leo Burnett, and ConAgra Foods.
Chair
RENEE DUCRE GLOBAL MARKETING DIRECTOR, IBM SOCIAL BUSINESS, IBM CORPORATION @ReneeDucre
Renee Ducree drives the go-to-market execution and evangelism for IBM’s Social Business strategic growth initiative including communications, social media, event management, digital /web marketing and analytics, and demand programs. Establishing Key Performance Indicators (KPIs) dashboard and management system to track pipeline, leads, and overall progress (e.g., Share of Voice, etc.). She works to deploy social listening tools and search engine optimization analytics to improve performance of digital /social marketing campaigns. Additionally, Renee’s role is to act as a liaison to geographies providing guidance to drive key messages, product announcements, and demand programs. With a special focus on better leveraging client success stories to increase usage and add a social component.
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Keynote
BRYAN KRAMER FOUNDER AND CEO, PUREMATTER @BryanKramer
Bryan Kramer has extensive experience in brand marketing with a focus on integrated communications and strategic business planning. Bryan’s leadership as CEO has made Purematter one of the fastest growing private companies in Silicon Valley. His activity as a social media strategist has resulted in more than 100k combined social media followers and he is a soughtafter speaker and featured blogger. Bryan has quickly become one of the country’s leading authorities on social strategy. In true social style, he loves to talk about it anywhere he can and as an active blogger featured on SocialMediaToday.com, Business2Community and the IBM Smarter Commerce blog. Bryan was recently listed as one of the Global Top 50 Social Media CEO by Huffington Post and Kred. He is currently writing his first book.
Keynote
MASON NELDER DIRECTOR OF SOCIAL MEDIA AND DIGITAL STRATEGY, VERIZON @MasonNelder
Mason Nelder is a communications and business strategist with more than 18 years of experience, spending 8 years in the digital/ social space. From startups to a Fortune 20 company as the Social Strategist for Verizon Wireless, he’s a collaborator, digital strategist, writer and speaker who has sparked culture change, improved business communication and persuasively mandated business innovation. A husband, father of three, avid pet owner and sports enthusiast, he continues to pursue adventure and a thorough enjoyment of life , wherever it may lead.
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Agenda 7:30 am
REGISTRATION
8:30 am
BREAKFAST - HOSTED BY IBM
9:00 am
WELCOME
9:00 am
UNLEASHING THE POWER OF SOCIAL MEDIA
Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators Host: Adam Kmiec, Senior Director, Social Media and Content, Walgreens Chair: Renee Ducre, Global Marketing Director, IBM Social Business, IBM Corporation
The social media explosion over the past decade is arguably the most important paradigm shift in the history of brand marketing, to date.For the first time ever, consumers have a voice and the ability to establish an open and meaningful dialogue with their favorite brands. This new relationship has created a powerful tool and opportunity for brand marketers to build rapport and engage with their consumers on a 1:1 basis, 24 hours a day, seven days a week. Social has also provided brands with the a platform for turning their most loyal and avid fans into advocates and brand ambassadors; influential consumers who then leverage their social media channels and provide first hand references for their favorite brands. How are the most successful brands in America successfully using social media to get a meaningful market advantage over their competitors? What’s the next big thing in social? How can social keep you at the top of your game? Learn from the best. Moderator: Adam Weiss, Senior Vice President Global Network Development and Product Strategy, Rakuten Marketing Keenan Beasley, Vice President, Garnier, L’Oreal Christine Espinoza, Manager, Social Strategy, Starwood Hotels & Resorts Worldwide Neil McKenna, Director of Interactive Marketing, 1800flowers.com
9:40 am
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KEYNOTE — BUILDING A DIGITALLY FIT ORGANIZATION
Adam Kmiec, Senior Director, Social Media and Content, Walgreens We train our bodies at the gym. We sharpen our management skills in B-school. But, we tend to neglect our digital fitness. In a world that’s constantly changing, it’s more important than ever to create a culture that enables you to keep up with the consumer of tomorrow. In this presentation you’ll learn why a digitally fit culture is important and how to apply the digital fitness concept in 2014 to keep pace with major trends best.
Agenda 10:00 am SUCCESS STORY — #IFWEMADEIT SUPER BOWL VIDEO CAMPAIGN
Quinn Kilbury, Brand Director, Newcastle Brown Ale, Heineken USA
10:15 am
CONNECTING WITH CONTENT
Facebook marketing expert Mari Smith recently stated, “Content may be king, but engagement is Queen.” Authentic, original content enables brands to build trust with their consumers. The holy grail of content marketing, however, is to make it so compelling and engaging that consumers not only engage, but share it vis-àvis social media — Facebook, Twitter, Instagram, YouTube, Pinterest, Google+, LinkedIn, etc. — with their friends and families. How can you make meaningful emotional connections with content? What makes consumers want to share content? What are the secrets of winning with content? Moderator: Kristin Hersant, Vice President, Marketing, Livefyre Kim Curtis, Sr. Brand Manager, Irish Spring, Colgate-Palmolive Lupe De Los Santos, Group Manager, Hispanic Entertainment Marketing, The Clorox Company Quinn Kilbury, Brand Director, Newcastle Brown Ale, Heineken USA
10:50 am NETWORKING BREAK – HOSTED BY IBM 11:10 am
SUCCESS STORY — COKE ZERO
CocaCola has a vision of Liquid and Linked marketing for the past several years. See how Coke Zero in Canada put the vision into action- creating intrigue and engagement through collaborative partnership with athletes, Youtube and the leading Sports Television station TSN. Through better insights and strategic planning Coke Zero had Canada asking “Who Is Kevin Wheeler” during the hockey playoffs leading to an increased association with the sport, more relevant and meaningful relationship with the target audience and buzz that was contagious. Linda Cronin, Vice President, Integrated Marketing, The Coca-Cola Company
11:30am
SOCIAL MEDIA BEST PRACTICES
The do’s and don’ts of social media. Getting back to the basics. Here’ s the up and up on: Social media and community building blocks; Establishing your social media voice; Advocates and other leveraging points; Social media damage control; Legal ethics and social media. The experts weigh in.
Moderator: Yan Rozovsky, Head, North America, Socialbakers James Brown, Social Media Marketing Director, Perry Ellis International Amber Cacali,Vice President Marketing, Saks Fifth Avenue OFF 5TH Jason John, VP Online, Mobile, Socia Marketing, Gilt Groupe CONTINUED ON PAGE 12
www.Brand-Innovators.com
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Agenda 12:10 pm
KEYNOTE — ADDIE CONNER, CHIEF INNOVATION OFFICER, SOCIALCODE
12:30 pm Q&A: CHIPOTLE — “FARMED AND DANGEROUS”
Matt Gorney, Marketing Project Manager, Chipotle Mexican Grill Daniel Rosenberg, Partner, Piro
12:50 pm LUNCH — HOSTED BY IBM 1:50 pm
KEYNOTE — CREATING CROWD-WORTHY CAMPAIGNS: 4 STUDIES OF SUCCESS Bryan Kramer, Founder and CEO, Purematter
Everyone has seen sporting events where the crowd “waves” around the stadium. It takes one person to start, a few others to notice, and the rest to make it happen. In social, sharing is also a very individual choice and experience, yet the crowds are what make social hum. So when does the crowd become the crowd? What components of content shared in social make it “crowd worthy”? In this talk, Bryan analyzes the success of crowd-dependent brands like AirBNB, the recent phenomenal social campaigns of BatKid and WestJet’s “Santa’s Surprise,” as well as more personal learning from his own crowd-based campaign, “90 Days to Ellen DeGeneres.” Both emotionally and intellectually charged, come prepared with pen, paper and tissues!
2:20 pm
SOCIAL MEDIA POWERS CONSUMER ENGAGEMENT
Fact: Social media drives word of mouth and consumer engagement, which in turn builds loyalty and customers for life. Learn how America’s leading brands are leveraging all social channels and new offerings from Facebook, Twitter, and LinkedIn to take consumer engagement to new heights. Moderator: Calvin Lui, President and Chief Strategy Officer, Unified Social Sean Kelleher, Associate Program Manager, Social Media, Liberty Mutual Gary Milner, Director, Global Digital Marketing Manager, Lenovo
3:00 pm
KEYNOTE — PRACTICALLY IMPRACTICAL: BREAKING DOWN THE BUSINESS OF SOCIAL BUSINESS Mason Nelder, Director of Social Media and Digital Strategy, Verizon
3:20 pm
NETWORKING BREAK - HOSTED BY IBM CONTINUED ON PAGE 14
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Agenda 3:40 pm
KEYNOTE — THE DATA BLACK HOLE: WHY CHASING THE BIG DATA SOLUTION CAN SEND YOU DOWN THE WRONG PATH Albert Chou, Chief Innovation Officer, Expion
Businesses and marketers don’t need to collect more data. They need to ask better questions. The internet of things, rise of mobile, social media and onand-on are all megatrends creating more data, but is it creating more valuable information or just adding more costs? Learn how business leaders are 1) Leveraging data to be profitable, 2) Asking the right questions in multiple departments and lines of business to streamline processes and identify unmet needs; and, 3) Ignoring the big data bright shiny object syndrome and prefer traditional human intuition to maximize their business results.
4:00 pm
LEVERAGING CONSUMER GENERATED CONTENT AND THE NEXT WAVE OF BRAND EXPERIENCE Social media is transforming how consumers interact with brands and express their “brand enthusiasm.” Nowhere is this more evident than in the proliferation of user generated content — including pictures and video — featuring consumers sharing their experiences with their favorite products and brands. How are brands capturing these images and encouraging consumers to continue to post? How are brands driving sales though this new channel? Do these types of consumer “endorsements represent the next wave of marketing in the digital era? Move over Spielberg and make room for the next generation of filmmakers! Moderator: Moderator: Sharon Goldstein, Chief Marketing Officer, Pixlee Laston Charriez, Senior Vice President Marketing, North America, Western Union Dionna McPhatter, Director Consumer & Market Insights: North America & Europe, Reckitt Benckiser
4:40 pm
PRINGLES AND STAR WARS: THE POWER OF SOCIAL EXTENSION AND EXPONENTIAL CREATIVITY When Pringles decided to partner with Star Wars, they wanted to get “outside their four walls” to come up with a truly unique concept and supporting content for social. They turned to the Tongal community to figure out how to market the partnership across their various channels and create relevant content around this partnership for an extended social campaign. The results were out of this galaxy! Mark Mansfield, Vice President, Business Development, Tongal
5:00 pm
LIGHTNING ROUND — ADAM KMIEC
Twenty questions for our panelists and audience
5:15 pm
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BRAND INNOVATORS COCKTAIL RECEPTION — HOSTED BY IBM
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Speakers AMBER CACALI
VICE PRESIDENT MARKETING, SAKS FIFTH AVENUE OFF 5TH Amber Cacali joined Saks Fifth Avenue OFF5TH in 2003. She began her retailing career with Express and The Gap. In 1995, she joined American Eagle Outfitters. Previously she worked at Nicholson NY Interactive, overseeing web development for IBM, Buick, and Thompson Publishing. She also worked at Structure (of Limited Inc.) and was the Department Chair, Digital Media Communications and Ecommerce, at Gibbs College from 2001-2003. Amber received her BA in Marketing and Advertising from Kent State University and her master’s degree in Communications and Information Systems from Robert Morris University.
SENIOR VICE PRESIDENT MARKETING, NORTH AMERICA, WESTERN UNION @laston Laston Charriez leads all marketing activities in the Americas for Western Union and also has P&L responsibility for the U.S. He joined Western Union in November 2011. Prior to that, Laston was VP Insights and Innovation at Sara Lee North America, overseeing consumer insights, analytics, and platform innovation and managing external focus, supporting the business units with the voice of the consumer and deep analytics and developing innovation platforms across all Sara Lee brands. His early career was at Procter & Gamble. Laston has a Bachelor’s Degree in Marketing, Cum Laude, and a Master’s in Business Administration, both from Purdue University.
ALBERT CHOU
ADDIE CONNER
CHIEF INNOVATION OFFICER, EXPION @albert4waves
CHIEF INNOVATION OFFICER, SOCIALCODE @SocialCodeInc
Albert Chou has over 10 years of Enterprise Software expertise, serving as a consultant to Fortune 500 businesses and implementing products such as SAP, Oracle, JD Edwards, and SAS. Prior to Expion, he worked with clients such as ExxonMobil, BAE Systems, Covidien, Colgate-Palmolive and the Federal Reserve Bank. At Expion, Albert started as Senior Account Manager learning the social/ marketing processes of some of the top brands and agencies. His greatest strength is the ability to rapidly become a functional expert in software while linking it to actual business requirements.
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LASTON CHARRIEZ
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Addie Conner is the Chief Innovation Officer for SocialCode, a subsidiary of The Graham Holdings Company. At SocialCode, Addie works to understand the social media needs of leading brands, then addresses those needs through new technology and analytics. Prior to SocialCode, she was the VP of Advertising for Avenue100, a Boston-based performance marketing company acquired by The Washington Post Company (now Graham Holdings) in 2007. Addie holds a B.A in Economics from the University of Vermont and, when not working, is an avid skier.
Speakers LINDA CRONIN VICE PRESIDENT, INTEGRATED MARKETING, THE COCA-COLA COMPANY @LindaCronin Linda Cronin provides thought leadership in the areas of Connection Planning, Strategic Alliances, Insights, Marketing Process and Agency Relations for the Coca Cola Company brands. She is also a member of Coca-Cola’s global Integrated Marketing community, which built an innovative strategic approach to Integrated Marketing. In 2012 Linda lead the pilot of this process for the global roll out. During a hiatus from Coca-Cola she worked at the International Humanitarian organization CARE. She was responsible for rebranding of the organization to the current global “I Am Powerful” positioning and developed a comprehensive Integrated Marketing department.
GROUP MANAGER, HISPANIC ENTERTAINMENT MARKETING, CLOROX Lupe De Los Santos is an expert marketer in targeting US Hispanics with over 20 years of experience iworking at agencies like The Vidal Partnership, Team Enterprises, and DVC Worldwide for partners such as Tecate, Target, The Home Depot, Heineken, Trident, Johnnie Walker and Miller Brewing. Born and raised in South Texas to a Mexican American family, he learned the value of being multicultural early on by tapping into and taking full advantage of his cultural duality. At Clorox he manages the Hispanic Marketing Communications efforts for brands such as Kingsford Charcoal, Hidden Valley Ranch Salad Dressing, & Brita Water Filtration Systems.
CHRISTINE ESPINOZA
SHARON GOLDSTEIN
MANAGER, SOCIAL STRATEGY, STARWOOD HOTELS & RESORTS WORLDWIDE @christy1444
CHIEF MARKETING OFFICER, PIXLEE INTERNATIONAL SA @sygoldstein
Christine Espinoza is a member of the Global Social Media team at Starwood Hotels & Resorts, managing global brand social strategy across its 9 hotel brands and SPG. From customer service to community management, event activation to blogger outreach, digital integration to analytics, working in Social Media satisfies Christine’s desire to always be learning new things, which is why she loves it. Prior to Starwood, Christine was at Ogilvy & Mather, working in digital media and helping to kickstart the agency’s global mobile practice.
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LUPE DE LOS SANTOS
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Sharon Goldstein is Chief Marketing Officer for Pixlee and an industry veteran with over 15 years of experience in digital media, cloud services, social media and mobile. After receiving her MBA at Kellogg School of Management, Sharon started her tech career at RealNetworks, where she built the mobile video business. In addition to her extensive experience with startups, she brings deep industry expertise in the visual media industry from her leadership roles at both Photobucket and Shutterfly.
www.Brand-Innovators.com
Speakers BRANDON GUTMAN CO-FOUNDER, BRAND INNOVATORS @BrandonGutman As Co-Founder of the Brand Innovators, Brandon Gutman develops premium content, tapping marketers from the world’s most successful brands to share how they utilize emerging technology and new media to drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network. Prior to launching Brand Innovators Brandon held marketing and business development positions in the executive search sector, forging relationships with the most influential marketers, technology developers and venture capitalists in our industry.
VICE PRESIDENT, MARKETING, LIVEFYRE
As Vice President of Marketing for Livefyre, Kristin Hersant helps companies engage consumers through a combination of realtime conversation, social curation and social advertising. Livefyre works with over 600 global brands to help them integrate social content into their websites, mobile apps and advertising campaigns, including American Idol, CBS, Conde Nast, NASCAR, FOX, Sony PlayStation, Unilever and Universal Music Group. Most recently, Hersant served as VP of marketing for Echo and in marketing and creative services positions at StrongMail, Mindjet, L90, Better Brand Management, FeatureCast and Buzz Magazine.
JASON JOHN
QUINN KILBURY
VP ONLINE, MOBILE, SOCIA MARKETING, GILT GROUPE
BRAND DIRECTOR, NEWCASTLE BROWN ALE, HEINEKEN USA @qkilbury
Jason joined Gilt Groupe in 2010 and has been leading their online, social, and mobile marketing efforts. Prior to Gilt, he was the VP of eCommerce of Redcats USA, a billion dollar retailer based in France, leading all US eCommerce efforts across its various titles. Jason also has an extensive background in CRM, as he lead Database Marketing for J.Crew, and implemented new CRM systems & programs for Martha Stewart Living post their IPO.
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KRISTIN HERSANT
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Quinn Kilbury feels fortunate to be able to turn his love of beer into a profession, having joined in August as the Brand Director on Newcastle Brown Ale. He segued over from PepsiCo, where he was spent three years, most recently as Senior Brand Manager. Prior to that, Quinn held leadership roles at General Mills. He spent his early career days working on the agency side. Quinn received his BA from Gettysburg College in Political Science and Spanish and his MBA from the University of Michigan Ross School of Business in Marketing and Strategy.
Speakers CALVIN LUI
PRESIDENT & CHIEF STRATEGY OFFICER, UNIFIED SOCIAL Prior to joining Unified Social, Calvin Lui served as President & CEO of Tumri, the pioneer and leader in dynamic creative platform. Calvin has also served as the Chief Operating Officer of Connexus, a leading Internet performance marketing company. Additionally, he served as President of Connexus’ Traffic Marketplace division. Prior to Connexus, Calvin served as SVP of Sales and Marketing at Ticketmaster. Calvin has also served as Director of Strategic Planning & Finance at Lycos, and has held positions at St. Paul Venture Capital and Credit Suisse First Boston.
NEIL MCKENNA DIRECTOR OF INTERACTIVE MARKETING, 1800FLOWERS. COM Neil McKenna plays an integral role as part of a progressive Online Marketing department at 1-800Flowers.com. He manages Online Display, in-house via the MediaMath DSP, and Attribution leveraging the Convertro UI. He helped Bed Bath & Beyond move their Search program significantly forward before they relocated out of state. Prior to BB&B, Neil honed his optimization skills, at Didit’s digital agency, working on a variety of clients and verticals, from the ground up. His goal now is to build on top of proven optimization tactics, across channels and devices, with Marketing Analytics to launch more sophisticated, targeted campaigns.
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MARK MANSFIELD VICE PRESIDENT OF BUSINESS DEVELOPMENT, TONGAL @markalaka Mark Mansfield is VP Business Development for Tongal, a creative platform that connects brands to a global creative talent pool focused around a creative challenge. With more than more than 15 years experience in digital media, mobile, social media and co-creation, Mark works with Fortune 1000 brands such as Unilever, Mondelez, J&J to help solve creative challenges borne out of the evolving digital landscape. At Tongal, Mark is responsible for business development and sales leading the world’s largest advertisers and agencies into the exciting new possibilities created though Tongal’s distributed creative workforce model.
DIONNA MCPHATTER DIRECTOR CONSUMER & MARKET INSIGHTS: NORTH AMERICA & EUROPE, RECKITT BENCKISER @dphat23 Dionna McPhatter is Director Consumer & Market Insights: North America & Europe, Reckitt Benckiser. Prior to that she worked at Proctor & Gamble.
Speakers YAN ROZOVSKY HEAD, NORTH AMERICA, SOCIALBAKERS @YanRozovsky
Yan Rozovsky joined Socialbakers in 2013 with a mandate to help advise clients across the US and internationally on how to derive more value from insight driven social media campaigns, taking advantage of Socialbakers SaaS-based social analytics platform. Yan has deep experience in social media, developed while serving as EVP of Client Engagement at Stuzo, a social, mobile strategy, and technology solutions provider, and as VP, Social and Digital Media at Vitrue, now part of Oracle.
ADAM WEISS SENIOR VP GLOBAL NETWORK DEVELOPMENT AND PRODUCT STRATEGY, RAKUTEN MARKETING @RakutenMKTG Adam Weiss joined Rakuten LinkShare in 2003 and is responsible for the Network Development & Business Development teams, focused on new Publisher recruitment and Publisher account management. Adam is also responsible for Global Product Strategy where he plays a critical role in driving the overall roadmap process for all of Rakuten Marketing global networks. Adam has 15+ years’ experience in the online advertising space and has been with Rakuten LinkShare for almost 10 years. Adam earned a BA in History at the State University of New York at Buffalo and an MS in Internet Technology for E-Commerce at Pace University in New York. 26
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MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS @MarcSternberg1 Marc Sternberg is a co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. Prior to that, Marc was president and COO of AlwaysOn from 2007-2011. At that Silicon Valley-based firm he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career Marc was the vice president of advertising sales for The Hollywood Reporter, a position he held from 1989-2007. He has served on the boards of numerous charitable and non-profit organizations, including MakeA-Wish Foundation of Los Angeles and the AntiDefamation League/LA.
Marquee Sponsor
For years, IBMers have been working with companies, cities and communities around the world to build a Smarter Planet. We’ve seen enormous advances, as leaders are using an explosion of data to transform their enterprises and institutions through analytics, mobile technology, social business and the cloud. We’ve also seen how this new era is starting to create winners. They’re changing how their decisions are made. They’re redesigning how their teams work, reassessing how to serve their customers, and changing the very nature of business. Businesses know that innovation comes from collaboration. And collaboration comes from everywhere. Firms that embrace the power of social technologies will unleash the productivity and innovation throughout the entire value chain—from employees to partners to suppliers to customers.
Title Sponsors
AOL, Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.
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The world’s most admired brands turn to Communispace, the leader in generating actionable insights via private online customer communities. Founded in 1999, the company has created nearly 600 customer communities for over 100 industry leaders. Headquartered in Boston, Massachusetts, the company has offices in Atlanta, Chicago, London, New York, San Francisco, Shanghai, and Sydney. Communispace is a part of Diversified Agency Services, a division of Omnico.
Title Sponsors
Expion’ social software alleviates top pain points for brand marketers and provides a proven way to understand, manage, control and grow your brand’s social media presence – at a local and global level. Our platform helps companies manage thousands of profiles on Facebook, Twitter, Google+, Youtube, Instagram, Linkedin and beyond. With Expion’s software, organizations centralize best practice sharing, fan conversations and analysis while maximizing brand oversight and collaboration. Our platform helps companies integrate multiple social data streams in realtime to create highly visual analytics reports which enables brands to discover patterns, breakouts, trends and competitive monitoring for benchmarking.
Rakuten Marketing provides online retailers and other businesses with expert online marketing services and solutions. Our suite of services include our cost per action (CPA) affiliate network, search marketing services, lead generation, display and retargeting. Our solutions allow customers to take a closer look at the consumer journey across channels.
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Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/ WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. Livefyre also acquired social storytelling platform Storify in September 2013 and Social Application Provider Realtidbits in November 2013.
Socialbakers is a user-friendly social media analytics platform, providing the only global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence. Since 2009 Socialbakers has continuously developed innovative tools for companies to measure and maximize the effectiveness of their social marketing campaigns across all major networks. With more than 190 employees worldwide, Socialbakers is one of the world’s fastest growing media and digital analytics companies. More than 20% of Fortune 500 companies use Socialbakers products and services, including LVMH, Pernod Ricard, Beiersdorf and Nokia.
Premiere Sponsors
Buzzoola is a private native video ad exchange that empowers brands to be seen and shared across a curated brand safe network of publishers, providing the technology for instant deployment. All campaigns include our Native Navigator – a best in breed advanced analytics tool that measures and tracks campaign ROI including earned media growth and spread.
Gigunda Group is an innovation marketing agency. We are idea instigators and insight experts. We find whitespace opportunities to turn brands into badges.Our innovative approach to experiential marketing has earned us a reputation among Fortune 500 and other clients as imaginative problem solvers.
SocialCode builds marketing technology and solutions that make the world’s most valuable brands successful using social platforms. Over 30 Fortune 100 firms and over 100 leaders in every major category rely on SocialCode to lead social advertising, improve messaging and and become better marketers. SocialCode is a pioneer in predictive analytics, and has been awarded the distinction of being a Facebook Strategic Preferred Marketing Developer (sPMD) and a Twitter Ads API partner. SocialCode is subsidiary of Graham Holdings Company.
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Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI.
PureMatter is one of Silicon Valley’s most energetically growing Social and Content Marketing Agencies in the country, with clients such as Pitney Bowes, IBM, Cisco, The CMO Club and CBIZ. Winning over 200 awards in the last 12 years, the agency most recently produced the 2013 “Content Marketing Campaign of the Year” chosen by the Content Marketing Institute and Disqus.
Mutual Mind is an award-winning social listening, analytics and engagement platform for partners and brands. MutualMind combines three different modes of social listening with business intelligence and reporting. The company’s Authentrix™ feature enables social reach and impact measurement for social community bloggers, VIP’s, advocates and endorsers. MutualMind’s Social Command Center supports a single, aggregated view for text, location and image analytics for enterprise-level engagement in the industry’s first scalable platform.
Advisory Board
PIXLEE Pixlee is revolutionizing the relationship between people and brands. Pixlee gives brands the power to leverage user generated photos in galleries, product pages, social media and elsewhere to create a personalized marketing experience for consumers that drives engagement, loyalty and conversion. In addition, Pixlee analyzes the data behind these photos to help brands 1) understand who your visual advocates are, 2) identify the highest impact content and 3) measure the performance of repurposed content. Learn more about how leading brands including The North Face, Jamba Juice, BetaBrand and 1-800 Flowers use the campaign-friendly Pixlee Personalized Visual Marketing Platform to maximize the impact of visual brand endorsements at www.pixlee.com
KEENAN BEASLEY VICE PRESIDENT MARKETING, GARNIER, L’ORÉAL
B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTN’L
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
Unified is an award-winning marketing cloud technology company. Unified provides professional marketers with end-to-end solutions for insights, real-time social feed optimization, and programmatic advertising across major social networks in one system of record. Unified serves over 500 customers, including Global 2000 enterprises and their agencies, from its offices in New York, San Francisco, and Chicago. Unified is a Facebook Preferred Marketing Developer, a Twitter Ads API partner, and a LinkedIn Ads API partner. For more information, visit www. UnifiedSocial.com.
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CHRIS CHESEBRO ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
CHARLIE COLE PRESIDENT, THE LINE
Advisory Board CHRIS ERB
JORGE FONTANEZ
EVP MARKETING, LEGENDARY ENTERTAINMENT
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
MARC FONZETTI
IAN GOMAR
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
JASON JOHN VP ONLINE, MOBILE, SOCIAL MARKETING, GILT GROUP
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ADAM KMIEC SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
JOHN KOLLER
VICTOR LEE
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VP DIGITAL BRAND MARKETING, HASBRO
ELLIOT LUM
PAUL MARCUM
VP STRATEGIC MARKETING, COLUMBIA RECORDS
HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Advisory Board MASON NELDER DIRECTOR OF SOCIAL & DIGITAL STRATEGY
DAVID RUBIN MARKETING BP HAIR US, UNILEVER
CHAD STUBBS SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
WINSTON WANG GLOBAL DIRECTOR OF STRATEGIC INNOVATIONS FOR MARKETING TECHNOLOGY, ANHEUSER-BUSCH INBEV
COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN AT HEINEKEN USA
MARC PATRICK SENIOR BRAND DIRECTOR, NIKE EAST
JONATHAN STEPHEN HEAD OF MOBILE & EMERGING TECH, JETBLUE AIRWAYS
CHRISTINE VERMES DIRECTOR, BRAND MARKETING, INTEL
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
Strategic Advisors
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER
@Joel Ewanick Most recently served as General Motors’ Vice President and Global Chief Marketing Officer.
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS
@ScottMcnealy Co-Founded Sun Microsystems, Inc. in 1982, serving as Chief Executive Officer and Board Chairman for over 22 years.
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS
@TedRubin Ted has achieved acclaim not only for his passion about brands, but also as the most followed CMO on Twitter. His latest book, Return on Relationship was released last year.
www.Brand-Innovators.com
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