Brand Innovators Content Marketing, October 22, 2015 by Brand Innovators

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OCTOBER 22, 2015

HOSTED BY

BOSTON,MA

AND

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Hello and ... Welcome to Brand Innovators Content Marketing in Boston!

Brandon Gutman

Content marketing is as old as the hills, however, the Internet and innovative new advertising technologies are enabling brands to use content to communicate and engage with their consumers in more exciting ways than ever. By delivering unique and compelling content and consumer experiences online and educating consumers about the things that they are passionate about, brand marketers are creating millions of “earned” media impressions and building loyalty and trust with their consumers.

Co-Founder

Brand Innovators Content Marketing will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories about how they are leveraging original content and digital media to reach their consumers more efficiently, emotionally, and authentically than they ever could by using traditional media. We will hear from some of the best and brightest brand marketers in America about what’s working in content marketing and the major trends on the horizon.

Marc Sternberg

Thank you to all of our speakers, attendees, and partners who contributed to today’s program, and a special shout-out to our friends at Dunkin’ Brands and Hill Holliday for hosting us. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event.

Co-Founder

Enjoy the show and we look forward to seeing you at our next event in Boston, again, soon! Marc Sternberg

Brandon Gutman

Co-Founder

Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. 3

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Brand Innovators Team

Brandon Gutman Co-Founder

Ted Rubin

Acting Chief Marketing Officer

David Teicher

Marc Sternberg Co-Founder

Jared Hopfer

Chief Revenue Officer

Alexander Kanish

Chief Content Officer

Business Development Manager

Maria Sekar

Martina Suess

Program Director

What’s Inside LETTER FROM THE FOUNDERS ........................................ 3 VIP SPEAKERS ................................................................. 6 AGENDA ............................................................................. 20 SPEAKERS ........................................................................ 30 ADVISORY BOARD ........................................................... 36 STRATEGIC ADVISORS .................................................... 41 SPONSORS ...................................................................... 42

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Host

TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TEDRUBIN Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, was released in January. Connect with Ted… http://TedRubin.com

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Event Chairperson

SCOTT HUDLER VICE PRESIDENT, GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS @ScottHudler As Vice President-Global Consumer Engagement for Dunkin’ Brands, Scott Hudler is responsible for all advertising, in-store merchandising, media, and interactive marketing activity for the brand in more than 9,700 Dunkin’ locations in the United States and 31 countries. Previously Scott was the Vice President, Brand Marketing, overseeing brand marketing activities including category management, partnership marketing, and menu innovation. Scott joined Dunkin’ from Mars, Inc., where he served as Brand Manager for SNICKERS. In a previous role with Mars, he also led the company’s sponsorship portfolio including relationships with NFL and NASCAR. Scott graduated from Valdosta State University with a BFA degree in Fine Arts and is a director at MITX, the Massachusetts Innovation and Technology Exchange.

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Keynote Speakers

STAN BASHMASHNIKOV SOCIAL CONSUMER SPECIALIST, NETBASE Stan Bashmashnikov is an innovatively-minded, interpersonally-driven professional with 8 years of experience in the digital and social space. His core motivators include working with companies who are helping to re-define the world, while carving a niche for themselves through the use of technology. Currently, Stan leads the Agency Services Team at NetBase, which is responsible for ensuring the success of 145 of the world’s top advertising agencies. Although they still consider themselves a startup, the team currently supports customers in the U.S., in addition to Europe, APAC, and the Middle East. Prior to NetBase, Stan collected agency and market research experience with The Nielsen Company, Omnicom DAS, and Daymon Worldwide. His primary focuses were, but not limited to, digital strategy, custom analytics, and brand reputation management. He occasionally speak at agencies across the country on the importance of Social Storytelling and How To Correlate “Social Media Fluff.”

RACHEL CALOMENI VP, VISIBLE MEASURES CORP.

Rachel helps brands create and distribute content consumers want to engage with. At Visible Measures, she leads a team of talented team of people who track down elusive consumers, serving them content they care about. Prior to Visible Measures, Rachel spent 14 years at P&G leading shopper marketing and new product launches for the Duracell, Gillette, Oral B and Braun brands. Her passion is to tie digital media with a brand’s shopper, OOH, social and traditional media efforts to ensure delivery of a consistent brand message. Rachel holds degrees in Law and Marketing from the University of Western Sydney and a MBA from Fairfield University.

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Keynote Speakers

BILL CLIFFORD CHIEF REVENUE OFFICER, SESSIONM Bill is responsible for driving revenue growth at SessionM, overseeing the mobile advertising and enterprise loyalty teams to deliver best in class solutions to app developers, publishers, brands and merchants. Prior to joining SessionM, Bill was SVP/General Manager of WildTangent Media here he invented groundbreaking new in-game advertising platforms, launched a vertical network enabling brands to engage with audiences through games at scale, and built a world class sales organization from the ground up. Prior to joining WildTangent, Bill was Director of West Coast Sales at News Corpâ&#x20AC;&#x2122;s News Digital Media (now Fox Interactive Media).

MELANIE COHN SOCIAL MEDIA MANAGER, DUNKINâ&#x20AC;&#x2122; BRANDS Melanie Cohn currently works at Dunkin Donuts as the Social Media Manager. This exciting role puts her at the forefront of digital as she leads all paid social, content and campaigns for the brand, a leader in the QSR industry. Previously, she worked at GYK Antler, a full service marketing agency in Boston, MA, where she implemented social and consumer engagement strategies for CPG, tourism and restaurant clients. Melanie is also the Founder of Young Women in Digital, an organization of over 800 professionals working, or interested in working in digital marketing. YWD holds educational and creative events across Boston and offers resources for young professionals including exclusive job listings, events, marketing advice, and free access to marketing classes.

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Keynote Speakers

HEIDI CORN EAST COAST SALES DIRECTOR, ADSMOVIL Heidi Corn is a seasoned marketing and sales executive with specific expertise in the women’s lifestyle category. Her experience spans from developing cross-platform marketing solutions, building new partnerships and driving revenue growth. She is currently an East Coast Sales Director for Adsmovil, the premier Mobile Advertising Network serving the U.S. Hispanic and Latin American markets. Adsmovil is part of the Cisneros Group of Companies, a leader in the market with television production, record labels, and digital media companies. Heidi began her career in media where she developed integrated communications strategies for such leading brands as Johnson & Johnson, FedEx and Pfizer. She later transitioned into Marketing where she launched Parenting.com and helped developed 360 custom content ideas for key categories such as Food, Pharma and CPG. She received her Bachelor of Science in Human Ecology and Consumer Affairs from The Ohio State University.

NICK DUNHAM DIRECTOR OF MEDIA, DUNKIN’ BRANDS Nick Dunham, an eleven year veteran at Dunkin’ Brands, leads the media planning and buying for paid impressions across all consumer facing channels for Dunkin’ Donuts US. Prior to joining Dunkin’ in 2004, he held various planning roles at advertising agencies, including Mediavest, DDB Needham and Mullen where he worked on a wide array of clients in the telecom, financial and retail space.

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Keynote Speakers

ANDREAS GOELDI CHIEF TECHNOLOGY OFFICER, PIXABILITY Andreas Goeldi is Chief Technology Officer at Pixability, a video ad buying and marketing platform, where he is responsible for product strategy and data science. He is an experienced Internet technologist and online marketing expert with a passion for video, and has worked in online marketing since the web’s earliest days. Prior to Pixability, Andreas co-founded Namics, one of Europe’s largest online marketing agencies; Blogwerk. com, Germany’s largest blog network; and Buzzient, a U.S.-based social media analytics startup. Andreas holds a S.M. in Management of Technology from MIT and a M.A. in Information Management from the University of St. Gallen, Switzerland.

MIKE GRIMES VICE PRESIDENT, EDITOR-IN-CHIEF, SOCIAL MEDIA, HILL HOLLIDAY Michael brings over a decade of experience in journalism, online publishing, digital production, copywriting and strategy to developing content-centric digital programs for such diverse clients as Liberty Mutual Insurance, Bank of America, Dunkin’ Donuts, PUMA, Harvard Pilgrim Healthcare, Staples, Great Wolf Lodge, Novartis and Partners Healthcare. Since joining HH in 2010, Michael has won a Webby Award (2011) for his branded content work for Liberty Mutual Insurance (The Responsibility Project) as well as a Bronze at the London International Awards (2014), in addition to having branded short films accepted into competition at SXSW Film 2014, the Dallas Film Festival, and AFI Docs Festival.

ASAF HOCHMAN SENIOR DIRECTOR, PRODUCT MARKETING, OUTBRAIN Asaf Hochman leads global product marketing for Outbrain’s marketer solutions. Before joining Outbrain, Asaf worked with some of the world’s biggest brands in developing their digital marketing strategies at ad agencies TBWA, Publicis and Grey. He is passionate about helping brands become better content marketers. 16

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Keynote Speakers

SCOTT KRENITSKI ACCOUNT DIRECTOR, TONGAL Scott Krenitski is an Account Director at Tongal, a creative social platform for brands and a meritocracy for talent. At Tongal, Scott is responsible for connecting the world’s largest advertisers and agencies into exciting new possibilities by leveraging Tongal’s distributed workforce model to create shareable content for the digital space. Previously, Scott worked at Google for three years as an online advertising strategy consultant, with a focus on YouTube and the digital video space. He also has passion for social entrepreneurship and international development, having worked and done research in Ghana, Uganda, Rwanda, and Kenya. He has a Master’s degree from the University of Oxford in Refugee and Forced Migration Studies, and a Bachelors degree from Vanderbilt University in English and Human and Organizational Development.

MIKE PROULX EXECUTIVE VICE PRESIDENT, DIRECTOR OF DIGITAL STRATEGY & TECH INNOVATION, HILL HOLLIDAY

Mike’s fascination with the mash-up of media has not only prompted a best-selling book, “Social TV,” it’s also made @McProulx among the most influential voices in the industry as featured in the press including The New York Times, Fast Company, NPR, Forbes, and BuzzFeed. At Trilia/Hill Holliday, Mike oversees Digital Strategy leading a dynamic team that focuses on innovative crosschannel marketing experiences with a passion for the cutting edge. Mike also produces and co-hosts the agency’s provocative TVnextSM event. Mike holds an MS in Computer Information Systems from Bentley College and was recognized as an AdClub Media All Star in 2012 and one of Fast Company’s Most Creative People in Business in 2014.

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Keynote Speakers

KEVIN RIVEROLL VICE PRESIDENT, MARKETING, CIAO BELLA GELATO As the head of marketing for Ciao Bella Gelato, Kevin leads the strategy and execution across all of gelato and sorbetto companies business. His responsibilities include brand positioning, packaging redesigns, product innovation, advertising & promotions, social media, public relations, grassroots, and trade marketing. Riveroll has more than 20 years of marketing experience having started his career in large complex organizations then switching gears and moving into the small, nimble, entrepreneurial start-up space. Before Ciao Bella Gelato, Riveroll worked for Just Born, Texaco, Mars, and UNREAL Candy in both brand and sponsorship marketing. Riveroll holds a Bachelor’s degree in Marketing from Central Connecticut State University, where he was Captain of their NCAA Division 1 Track & Field team.

JIM TOBIN PRESIDENT, IGNITE SOCIAL MEDIA @jtobin

Jim Tobin is president of both Ignite Social Media, the social media marketing agency he co-founded in July 2007, and Carusele Media, the content marketing company he co-founded in 2015. In those roles, Jim leads a team of 60 people who work with many of the world’s best known brands developing and executing social media marketing strategies. He’s also the author of two books, 2008’s, “Social Media is a Cocktail Party” and 2014’s, “Earn It. Don’t Buy It.”

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Agenda THURSDAY, OCTOBER 22, 2015 HILL HOLLIDAY, BOSTON

8:00 am

BREAKFAST

8:45am

WELCOME Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators David Teicher, Editor and Chief Content Officer, Brand Innovators Host: Ted Rubin, Strategic Advisor, Acting CMO, Brand Innovators, and author of Return on Relationship Event Chairperson: Scott Hudler, Vice President, Global Consumer Engagement, Dunkin’ Brands

9:00 am

CONTENT MARKETING 2.0: FROM BOARDROOM TO NEWSROOM Content marketing has come of age. Over the past few years, electronic publishing has evolved from a novelty to a core competency and crucial strategy for leading brands. From outsourcing to content marketing factories to building full-fledged newsrooms, brands are creating and distributing more content than ever, engaging their consumers in more authentic and emotional ways than they could ever have dreamed possible of doing only a few short years ago. In addition to investing more marketing dollars than ever in content marketing, cutting edge brand marketers are now viewing content marketing as a primary “top of funnel” marketing function, supporting all marketing initiatives. No longer a step-child, content marketing has become an integral piece of the marketing process, prominently reflected in the org charts and media spends of market leading brands. Lean in and listen up, to learn more about how content marketing can drive your sales to new heights. Moderator: Craig Andrews, Sr. Enterprise Account Executive, Salesforce Jeremy Dalnes, Worldwide Director, Digital Strategy & Platforms, Johnson & Johnson Scott Hudler, Vice President, Global Consumer Engagement, Dunkin’ Brands Suzanne Burton Kirdahy, Senior Vice President, Enterprise Brand & Corporate Social Responsibility Programs, Bank of America Peter Stringer, Vice President, Digital Media, Boston Celtics

CONTINUED ON PAGE 24 22

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Agenda 9:35 am

KEYNOTE — A CULTURE OF INSTANT Mike Proulx, Executive Vice President, Director of Digital Strategy & Tech Innovation, Hill Holliday Technology has changed our perception of time and we’re becoming accustomed to expect things instantly. What does this mean for marketing? And what does it ultimately mean for content?

10:00 am KEYNOTE – INNOVATION THROUGH MEDIA PARTNERSHIPS Nick Dunham, Director of Media, Dunkin’ Brands Nick Dunham will highlight how Dunkin’ evolves its media approach through key tentpoles to better reflect how to reach today’s consumer.

10:20 am

KEYNOTE — LEADING THE CUSTOMER’S JOURNEY Bill Clifford, Chief Revenue Officer, SessionM The average person checks their phone around 150 times per day. This nearconstant connectivity without a doubt impacts all of their habits and processes for decision-making and gives brands an unprecedented opportunity to reach consumers in real-time at the moment of impact. But having unlimited access doesn’t mean you can market just anything and expect your customer to react. Join us to explore how to leverage mobile to achieve personalization at scale and lead the customer’s journey.

10:40 am NETWORKING BREAK 10:55 am KEYNOTE — STOP FLYING BLIND: HOW DATA GIVES YOUR CONTENT MARKETING WINGS

Asaf Hochman, Senior Director, Product Marketing, Outbrain Asaf explores how data helps content marketers create the right content for the right audience, while optimizing for results that matter.

11:15 am

BRANDS AS EDITORS

Let’s face it; there’ s a lot of content out there on the world wide web — maybe too much. Especially, now that every brand is a “publisher.” Breaking through the clutter has become more essential than ever, which is why brands need to CONTINUED ON PAGE 26

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Agenda think more like editors, creating compelling, interesting, and engaging content and experiences that resonate with consumers. In addition, every great content strategy must be coupled with a rock solid distribution plan, combining earned, owned and paid media, including native advertising, when appropriate. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial. Patrick Cassidy, Global Digital Brand Marketing, New Balance Melanie Cohn, Social Media Manager, Dunkin’ Brands Elizabeth Ducoff, Director of Relationship Marketing, Invaluable Mike Spataro, Senior Vice President, Social Media Business Intelligence, Bank of America

11:50 am KEYNOTE — CONTENT MARKETING AND DISTRIBUTION AT SCALE

Jim Tobin, President, Ignite Social Media Marketers know that content is important. But how does a brand actually create content at scale? And once they do so, how do they get it seen? Jim Tobin will share 4 specific opportunities to help brands up their content game to generate real results.

12:10 pm HISPANIC MOBILE STRATEGY Heidi Corn, East Coast Sales Director, Adsmovil Do your marketing plans include a line item for multicultural? If not, now is the time to start thinking about it. Adsmovil, the premier Mobile Advertising Network, will share a brief overview of the Hispanic marketplace and how powerful Mobile can be when targeting the Hispanic Consumer. Presentation will discuss how content targeting and language are key success metrics in your Hispanic mobile campaign, and include a case study of activation. This is one will you not want to miss.

12:25 pm KEYNOTE – CONTENT: A STATE OF PARADOX Mike Grimes, Vice President, Editor-in-Chief, Social Media, Hill Holliday By all indications, 2015 is a “golden age” for branded content. No longer tethered only to formats of traditional advertising, brands (and creators) have ben freed

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Agenda to create authentic experiences that reach people on their terms. If only it were so simple. The truth is, with each promise of freedom, authenticity and “reaching eyeballs” also comes unexpected consequences for both brand and audience. We’ll take a look at these various paradoxes and discuss their implications on modern content marketing — as well as present some thoughts as to the best way to move forward.

12:45 pm LUNCH 1:40 pm

NETBASE ORIGINAL — POLITICIANS AS BRANDS: THE SOCIAL VIEW ON BRAND PERFORMANCE

Stan Bashmashnikov, Social Consumer Specialist, NetBase Join NetBase consumer specialist Stan Bashmashnikov, as he shares the latest brand movements and social insights into both Republican and Democrat Brand performance. Is it what you expected? If you want a free LIVE Pulse simply give Stan your business card at the event.

2:00 pm

SUCCESS STORY – SCHICK HYDRO Andreas Goeldi, Chief Technology Officer, Pixability

In the highly competitive shaving market, brands struggle to reach the elusive young male audience. To solve this problem, Schick developed a sophisticated video marketing strategy specifically for YouTube — a platform with huge affinity in Schick’s target group. This presentation will explore the merits of this campaign strategy, which combined content collaborations with famous YouTube stars, highly targeted ad campaigns, and full utilization of the YouTube platform’s native capabilities.

2:20 pm

PEOPLE, PARTNERSHIPS, AND PRODUCTION: THREE ROUTES TO CREATING COMPELLING CONTENT. Creating content and creating good content that people actually want are two very different matters, and seasoned brand marketers know that the secret to success is in finding the right strategy dictated by broader objectives, market opportunity, and most importantly, customer needs. Indeed, depending on those variables, three major approaches have emerged through which brand marketers can identify and develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities CONTINUED ON PAGE 28 www.Brand-Innovators.com

Agenda and customers alike – or by taking on the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is informative, entertaining, or otherwise relevant to people’s lives and interests.

Moderator: Tim Spencer, VP Agency Sales, NewsCred Kara Hutchinson, Director, Strategic Marketing, Boston Celtics Brianna Moreno, Brand Manager, Reebok Liz Valicenti, Director, Interactive Marketing, Titleist, Acushnet Company Dan Wiseman, Director of Brand Activation, Avedis Zildjian Company

2:55 pm

KEYNOTE

Kevin Riveroll, Vice President, Marketing, Ciao Bella Gelato

3:15 pm

POV – BEWARE AD BLOCKERS: CAPTURING CONSUMER ATTENTION Rachel Calomeni, VP, Visible Measures

Stop fretting over ad-blockers! Branded content done right can entertain, inspire, and educate the target audience and spring them into actions resulting in profitable outcomes for the brand. If your message truly inspires consumers, ad-blockers become irrelevant. The skeptics among us will be quick to point out the challenges: expensive to produce, difficult to distribute at scale, harder to measure, and presumably more challenging to prove the ROI than the traditional 30-second TV commercial more focused on immediate product benefits. This session will share case studies from brands that have successfully capitalized on the use of compelling content and consumer-initiated advertising to win share of attention and market share in their respective categories.

3:35 pm

NETWORKING BREAK

3:45 pm

SUCCESS STORY — LENOVO Scott Krenitski, Account Director, Tongal

4:05 pm

SUCCESS STORY – LEVERAGING INFLUENCER CONTENT Melanie Cohn, Social Media Manager, Dunkin’ Brands

Melanie will discuss Dunkin’s strategic approach to leveraging advocates and influencers. She’ll discuss how Dunkin’ embraced all levels of fans this Get Social: @Brand_Innovator #bisummit

Agenda fall season to garner rich content, scale, and amplify it through their channels.

4:30 pm

AMPLIFICATION: PUTTING MEDIA DOLLARS BEHIND YOUR CONTENT Creative content is important, but concept and creation is only part of the process – once you’ve built it, content promotion helps you get in front of the right audience at the right time. So how can your content strategy best benefit from carefully aligning your paid and owned social media strategies? As the competition for attention increases, marketers need to adopt new strategies to stay ahead of the curve. This panel will look at how brand marketers are taking the next step to develop and support the right type of content with media dollars. Nick Dunham, Director of Media, Dunkin’ Brands Kevin Riveroll, Vice President, Marketing, Ciao Bella Gelato Genevieve Sandoli, Associate Manager, Global Digital Brand Marketing, New Balance

5:05 pm BRAND INNOVATORS COCKTAIL RECEPTION

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Speakers CRAIG ANDREWS Sr. Enterprise Account Executive, Salesforce

Craig Andrews is a senior sales professional focused on revenue growth for new and existing enterprise markets for B2B and B2C brands. Craig is currently responsible for sales, client engagement and retention at salesforce.com in New England & New York where they teach, tailor and challenge companies to create richer relationships with their customers to drive acquisition, engagement, revenue, and profits. Prior to salesforce.com, Craig was a Regional Manager at ForeSee, Inc. Craig received his BS in Marketing from Bryant University.

PATRICK CASSIDY

Global Digital Brand Marketing, New Balance @PatrickECassidy Patrick Cassidy leads global digital brand marketing and social media content strategy for New Balance. Since assuming responsibility for the company’s primary social platforms nearly two years ago, the brand has seen significant gains, with increases in the past year of Facebook +117%, Twitter: +260% and Instagram: +6,000%. Patrick deploys New Balance’s image across the U.S. and international markets. He is the core leader for NewBalance.com, ensuring that its U.S. presence and that of 40 international sites aligns with brand feel and content creation capabilities. Patrick collaborates with the brand’s digital and creative agencies and leads the search process for new region-specific agencies in global markets. 32

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SUZANNE BURTON KIRDAHY

Senior Vice President, Enterprise Brand Strategy & Planning, Bank of America At Bank of America, Sue leads strategy for integrating development of the Bank of America brand with their signature corporate social responsibility programs. Sue joined the bank in 2014 as the Head of UHNW Brand Strategy and Delivery supporting U.S. Trust and the Merrill Lynch Private Banking and Investment Group. In this capacity, Sue led teams responsible for brand positioning, advertising, digital marketing, and content partnerships across the Ultra High Net Worth market. Earlier in her career, Sue held product development and marketing leadership roles with J.P. Morgan, Fidelity and financial education non-profit, American Student Assistance. Sue is a graduate of Bentley University and completed the Smith College Women’s Executive Leadership Program.

JEREMY DALNES

Worldwide Director, Digital Strategy & Platforms, Johnson & Johnson Jeremy Dalnes is Worldwide Director of Digital Strategy & Platforms for Johnson & Johnson Medical Devices, where he is responsible for shaping global digital strategy, enhancing digital platforms and delivering digital activation programs to drive customer engagement and loyalty. Prior to joining J&J, Jeremy served as VP of eBusiness & Mobile Commerce for Zeo, Inc., where he was responsible for customer acquisition, revenue driving, and building strategic partnerships to expand Zeo’s product and service offerings. Previously, Jeremy was VP of eBusiness for Panasonic North America, where he was responsible for all online sales and marketing for Consumer Electronics North America.

Speakers ELIZABETH DUCOFF

Director of Relationship Marketing, Invaluable Elizabeth specializes in helping innovative companies develop their marketing strategy. She’s marketed underwear in NYC, real estate in Dubai and software in the cloud. Prior to Invaluable, Elizabeth served as Team Lead, Strategic & Partner Marketing for Swipely, where she was responsible for go-to-market strategies, lead generation and execution of marketing programs that drive demand for Swipely’s Sales, Customer Success and Talent teams. While there, Elizabeth also served as PR Manager, overseeing all internal and external marketing communications. Earlier in her career, Elizabeth also worked at Jones-Dilworth, Bazaarvoice, Milkshake Media, Warnaco, and others.

KARA HUTCHINSON

Director, Strategic Marketing, Boston Celtics Kara Hutchinson is Director of Strategic Marketing for the Boston Celtics. Entering her 9th season with the Celtics, Kara manages a team responsible for branding, analytical marketing, fan engagement & research and support of ticket sales and service. A graduate of Ithaca College, Kara began with the Celtics in Ticket Operations in 2007. In addition to working for the Celtics, Kara works for Inspirica as a test prep tutor, serves as co-Chair of the Membership Committee and as a Board member for WISE, serves as Chair of the Entertainment Committee for the Girls on the Run Boston Chapter’s 5k run and serves on the Advisory Committee for Spaulding Rehabilitation Hospital’s Young Professionals group.

BRANDON GUTMAN

Co-Founder, Brand Innovators @BrandonGutman As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build a name and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has appeared in Fast Company and on Forbes.com’s CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.

BIRANNA MORENO

Brand Manager, Reebok Brianna joined Reebok in 2008 as a member of the Consumer Insights team, leading Reebok’s efforts to identify and connect with a newly defined, fitness-minded consumer. In 2010, Brianna helped Reebok identify CrossFit as a long-term partner and subsequently joined the partnership team as a Project Manager. After establishing Reebok’s CrossFit business, Brianna joined the Global Brand Strategy team as a Strategy Manager, focusing on long-term planning. Brianna led a task force to define Reebok’s identity, values and purpose, which led to global brand campaign, Be More Human, launched in Jan 2015. Most recently, Brianna has returned to the Training SBU as Global Brand Manager, leading all communication efforts across Retail, Digital, Social, Advertising and Grassroots events. www.Brand-Innovators.com

Speakers GENEVIEVE SANDOLI

Associate Manager, Global Digital Brand Marketing, New Balance Genevieve brings over 10 years of combined agency and client experience connecting people to brands in meaningful ways. Genevieve currently leads global digital brand marketing strategy & execution for New Balance Women, including ecommerce, social media, advertising, mobile, retail and oversees New Balanceâ&#x20AC;&#x2122;s Girls Night Out program. Prior to joining New Balance, Genevieve spent 4 years at Digitas which included launching a new global brand positioning for Delta Air Lines and creating integrated marketing programs for Mead Johnson Nutrition and Bank of America clients. Earlier in her career, Genevieve spent time at GE and Velocity Sports and Entertainment.

TIM SPENCER

VP Agency Sales, NewsCred Tim Spencer is VP, Agency Sales at NewsCred. Tim is responsible for all global agency business at NewsCred, including strategic partnerships with numerous agencies and holding companies. Prior to NewsCred, Tim was VP, Sales & Business Development at Skyword, a content marketing company. Previously, Tim ran Global Sales for Focus Features, a leading film production and distribution company, and a subsidiary of NBC Universal. Tim is based in Boston, MA.

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MIKE SPATARO Senior Vice President, Social Media Business Intelligence, Bank of America

Mike Spataro has been working in social business and interactive marketing for more than 15 years with a track record of success in developing progressive strategies at Bank of America, Nielsen-McKinsey, Visible Technologies and Weber Shandwick. He is currently Senior Vice President of Social Media Business Intelligence for Bank of America and Merrill Lynch, one of the worldâ&#x20AC;&#x2122;s largest banks and leading wealth management companies. His role is in delivering measurable business results from consumer insights in social networks. Mike manages social media analytics for the brand and multiple lines of business, including consumer banking and mobile commerce, home loans, credit cards, and global wealth management.

MARC STERNBERG

Co-Founder, Brand Innovators @MarcSternberg1 Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and nonprofit organizations, including Make-A-Wish Foundation of Los Angeles and the AntiDefamation League/LA.

Speakers PETER STRINGER Vice President, Digital Media, Boston Celtics @peterstringer

In his capacity as Vice President, Digital Media for the Boston Celtics, Peter Stringer is responsible for crafting the team’s digital marketing, social media, video and content strategy. He joined the team as Internet Operations Manager in November 2005. Stringer launched and cultivated the Celtics’ digital and social media channels, building an audience of over 8.5 million ”Likes” on Facebook (currently the fourth-largest audience among North American professional sports teams) and over 1.7 million followers on Twitter. He oversees content development and strategy for Celtics.com, Facebook, Twitter, Instagram and YouTube, as well as the Celtics’ mobile application. Stringer regularly serves as an expert panelist at and presenter at digital marketing conferences around the United States as well as abroad.

LIZ VALICENTI

Director, Interactive Marketing, Titleist, Acushnet Company @lizzyval Liz Valicenti directs global interactive marketing for Titleist, manufacturer of superior performance and quality golf balls, golf clubs and golf gear for the dedicated golfer. The Titleist interactive marketing group comprised of east and west coast marketing teams, is responsible for global Titleist brand websites, consumer app development, Titleist product content development, golfer educational content, social media, B2B and B2C email marketing, Team Titleist community, CRM, and digital advertising creative. She graduated from Trinity College, Hartford, CT with a BA in English Literature and received her MBA at Northeastern University.

DAVID TEICHER Chief Content Officer, Brand Innovators @aerocles

David Teicher is Chief Content Officer at Brand Innovators, managing content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to BrandInnovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage.

DAN WISEMAN

Director of Marketing & Brand Activation, Avedis Zildjian Company Dan Wiseman is the Director of Marketing and Brand Activation at The Avedis Zildjian Company, the world’s leading manufacturer of cymbals and one of the most iconic brands in the music industry. In this role, Dan is responsible for developing comprehensive marketing communications and activating its legendary brand to drummers, musicians and passionate music fans. Prior to Zildjian, Dan spent over 10 years at Reebok, creating and executing integrated global marketing campaigns for the Reebok brand and many of their performance footwear and apparel lines. Dan has held other marketing positions at Tech Target, IDG World Expo, Comcast and The New England Patriots. Dan holds a degree in Marketing from Syracuse University.

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Advisory Board MADHUR AGGARWAL

VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP

HAMILTON BROWN SENIOR BRAND DIRECTOR & MANAGING DIRECTOR, TACO BELL FOUNDATION, TACO BELL

LASTON CHARRIEZ SVP MARKETING, WESTERN UNION

B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL

DOUGLAS BUSK GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCACOLA COMPANY

CHRIS CHESEBRO ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA

ERICK DICKENS

JORGE FONTANEZ

VICE PRESIDENT, MARKETING, KING’S HAWAIIAN

VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE

MARC FONZETTI

NICOLE FRALEY

DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS

AVP DIGITAL MARKETING, VICTORIA’S SECRET

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Advertising has evolved The modern marketerâ&#x20AC;&#x2122;s mission is two-fold: to create the best content possible, and to get consumers to pay attention.

But how do you get them to pay attention?

CAPTURE CONSUMER ATTENTION WITH VIDEO AND NATIVE

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Insights on over 153K video campaigns to drive your strategy. Target by category, geography, income, demo and behavioral audience data. Cross-device targeting and performance optimization. 3rd party accreditation by the Media Rating Council for campaign metrics.

Ad formats that guarantee consumer attention

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Content is the new creative. Distribute videos, images, and articles through ad experiences that capture consumer attention and drive earned media. Proprietary and third party support for viewability, audience verification, and brand safety. Up-to-the-minute reporting dashboard gives you the information and guidance you want when you want it.

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Viewability, brand safety, and audience optimization

7 7 years of historical advertising data organized by creative genre, advertiser category, and more.

Reach 283MM unique users programmatically, through video and native media.

Powering industry leading video charts on Ad Age, The Wall Street Journal, and more.

Advisory Board IAN GOMAR

MAYUR GUPTA

PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES

SENIOR VICE PRESIDENT, HEAD OF DIGITAL HEALTHGRADES

KIRK HEINLEIN

SCOTT HUDLER

DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T

VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS

JASON JOHN

ADAM KMIEC

CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE

SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS

JOHN KOLLER

BOON LAI

VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)

VP MARKETING, HEALTH AND WELLNESS, PHILLIPS NORTH AMERICA

VICTOR LEE

JAKE LESTAN

SVP DIGITAL MARKETING, HASBRO

HEAD OF BRAND PARTNERSHIPS & NEW PRODUCT COMMUNICATIONS, DISCOVER

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Advisory Board PJ LEWIS SENIOR DIRECTOR, GLOBAL BRAND MARKETING & DESIGN, MATTEL

TRESSIE LIEBERMAN SENIOR DIRECTOR & SOCIAL MARKETING, TACO BELL

ELLIOT LUM

MICHAEL MA

VP STRATEGIC MARKETING, COLUMBIA RECORDS

SVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA

PAUL MARCUM

ANDREW MARKOWITZ

HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA

DIRECTOR, GLOBAL DIGITAL STRATEGY, GE

ASHWIN NATHAN

MASON NELDER

MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO

DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON

MARC PATRICK

DEB RADCLIFF

SENIOR BRAND DIRECTOR, NIKE EAST

SENIOR VP MARKETING, WEST MARINE

www.Brand-Innovators.com

Advisory Board BETH REILLY

UMANG SHAH

BETH REILLY, HEAD OF GLOBAL CONSUMER ENGAGEMENT, MOTOROLA

GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY

STEVE SOMMERS VICE PRESIDENT OF GLOBAL BRAND MARKETING, UNDER ARMOUR

EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T

REID STEWART

CHAD STUBBS

VICE PRESIDENT, MEN’S MARKETING, RALPH LAUREN

SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO

CHRIS THORNE CHIEF MARKETING OFFICER, THE HONEST COMPANY

COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA

JOHN STARKWEATHER

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GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE

Strategic Advisors NORTY COHEN CEO AND FOUNDER, MOOSYLVANIA @NortyCohen

JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick

SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy

TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin

BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis

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Marquee Sponsors

With more than 18,000 points of distribution in nearly 60 countries worldwide, Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) is one of the world’s leading franchisors of quick service restaurants (QSR) serving hot and cold coffee and baked goods, as well as hard-serve ice cream. At the end of 2013, Dunkin’ Brands’ nearly 100 percent franchised business model included nearly 11,000 Dunkin’ Donuts restaurants and 7,300 Baskin-Robbins restaurants. For the full-year 2013, the company had franchisee-reported sales of approximately $9.3 billion. Dunkin’ Brands Group, Inc. is headquartered in Canton, Mass.

Hill Holliday is proud to be among the top creative marketing agencies in the country, with 550 employees across its network. We work on some of the nation’s largest and most iconic brands, and our success came by creating beautifully effective work to solve our clients’ most demanding challenges. We were founded in 1968 and today we bring unbeatable talent and expertise to every area of modern communications on behalf of industry leaders like Bank of America, Dunkin’ Donuts, LG, John Hancock, TJX, Chili’s, Great Wolf Lodge, Supercuts, Capella University, (RED), Johnson & Johnson and Novartis. For more about our people, our work, and our culture, please visit http://www.hhcc.com.

As the world’s leading content marketing and syndication platform, NewsCred provides brands and publishers with access to fully-licensed articles, images and video from over 2,500 worldclass sources. NewsCred empowers brands and publishers to drive new revenue by delivering the content their audiences want and share. Combining powerful curation technology and an experienced editorial team, NewsCred builds custom content solutions to global clients, including niche editorial sections, thought leadership portals, email marketing and social media campaigns. @Newscred

Outbrain, helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia. @Outbrain 42

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Title Sponsors

Adsmovil, a Cisneros Interactive company, it has pioneered the way brands and content owners interact with the Hispanic audience via their most valuable communication source, their mobile devices. Adsmovil has developed advertising mobile campaigns, mobile web sites and provide mobile solutions that enhance the interaction between brands across the Americas, using innovative digital platforms and the ‘sabor Hispanic’ that make our message delivery effective. We combine our expertise in wireless technology, marketing and media, to tailor our services and solutions to satisfy our clients’ needs. @Adsmovil

Dstillery extracts intelligence from desktop, mobile and location data to match a consumer’s digital journey. We empower brands to reach audiences across Mobile, Desktop and Video at moments that matter with unprecedented accuracy. We’re proud to raise industry standards with our unmatched scientific rigor and data quality. Our employees are the driving force behind Dstillery’s 97% client retention rate and the reason that hundreds of the most innovative marketers rely on Dstillery. More information: dstillery.com.

Carusele brings together audiences, influencers, and brands though high quality social media content to increase awareness, engagement and brand recognition. Using an Organish(TM) media approach, our editors and content creator network create branded media that is shared exponentially across the social media landscape. Leading brands choose Carusele, an Ignite Social Media Company, because we help them activate the right audience in creative, strategic and measureable ways. @carusele

Dynamic Signal redefines how companies communicate with the world. Our proven Employee Advocacy platform lets employees receive and post company-approved content to their social networks, transforming them into experts, advocates and contributors. Founded in 2010, Dynamic Signal helps hundreds of organizations of all sizes including IBM, Salesforce, GameStop, Domo, SurveyMonkey and Bloomberg. @dynamicsignal

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Title Sponsors

Other agencies treat social media the way advertising has always been treated. At Ignite Social Media, we have created an innovative, specialized approach that we use to power social media marketing for some of the world’s best brands. Brands choose us because, as one of North America’s first social media agencies, we know how to turn business objectives into realities in creative, strategic and measurable ways. @IgniteSMA

NetBase is the award-winning social analytics platform that global companies use to analyze and engage with consumers in real-time to build your business. NetBase won CGT’s Best in Class: Consumer Goods Technology award this year. Our platform processes billions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation leaders. NetBase is a trusted partner to AMC Networks, American Airlines, Arby’s, Beam, Coca-Cola, Kenneth Cole, McCann Erickson, Ogilvy, Walmart and YUM!. Our customers report 34% cost reduction to capture social media insights, 20% time reduction to manage PR and significant boost in productivity for many business functions. Please contact us to learn more and to schedule a custom demo: www.netbase.com or email info@netbase.com. @Netbase

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Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability to interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania

Pixability is an ad buying and video marketing platform for YouTube. Many of the world’s top brands and agencies depend on Pixability’s award-winning programmatic media technology for effective YouTube campaigns with complete transparency and reporting accuracy. Pixability enables media professionals to plan smarter placements, run faster campaigns, and see better results. Pixability is headquartered in Boston with presences in New York, San Francisco, Chicago, and London. @Pixability.

Title Sponsors

Salesforce is the Customer Success Platform. Our social and mobile cloud technologies— including our flagship sales and CRM applications—help companies connect with customers, partners, and employees in entirely new ways. @salesforce

Twitter is an online social network and a microblogging service that enables users to send and read “tweets,” which are messages limited to 140 characters. Registered users of Twitter are able to read and post tweets via the web, SMS or mobile applications. Created in March 2006, Twitter is a global real-time communications platform with 400 million monthly visitors to twitter.com and more than 200 million monthly active users around the world. It receives a billion tweets every 2.5 days on every conceivable topic. World leaders, major athletes, star performers, news organizations and entertainment outlets are among the millions of active Twitter accounts through which users can truly get the pulse of the planet. @twitter

Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal

ZEFR is the leading technology company that empowers brands to discover and target their most important influencers and topics in video. With more data than any other YouTube partner, ZEFR’s BrandID platform provides a view into culture and the tools to turn insights into more impactful media for brands. As the technology company of choice for nearly every Hollywood movie studio and music label, ZEFR manages over 275 million videos online and tracks over 31 billion video views a month. ZEFR is a top ranked ComScore video property. The company is headquartered in Venice Beach, California with offices in New York, Boston and Chicago. @ZEFRinc www.Brand-Innovators.com

Premier Sponsors

The premier mobile publisher platform, Kargo delivers innovative advertising experiences and integrated marketing opportunities across Kargoâ&#x20AC;&#x2122;s proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the overall growth and monetization of its audience across its major media brand properties. In addition to being an OnMobile Top 100 winner for two consecutive years, Kargo is the recipient of multiple industry awards including the 2010 Mobi and DPAC awards for Best Mobile Website, the 2010 DPAC award for Best iPhone Application and the 2011 OMMA award for Best Mobile Marketing Campaign.

Where groups and sponsors connect. Pearâ&#x20AC;&#x2122;s engagement platform, Pearup.com, connects brands and local businesses to target consumers through sponsorships for authentic and meaningful relationships. Since 2009, we make grassroots sponsorship easy, scalable and economical. Pear is a win-win experience between sponsors and affinity groups. Brands leverage sponsorships for digital engagements such as fan acquisition, video and content distribution, user-generated content, and consumer insights initiatives. The sponsored benefits from the sponsorship support, and the sponsor gets exposure while building customer engagement and loyalty. Pear brings this process online, and makes it easier than ever before. Real relationships. Real results. Learn more at advertising.pearup.com. @Pear_says

SessionM is the next generation consumer engagement and loyalty platform. Our Mobile Marketing Cloud is a SaaS-based platform that makes it possible to instantly gather actionable insights, ensure intelligent messaging and maximize customer loyalty. We integrate mobile marketing automation with personalized messaging and data management - giving your brand a single view of your customer and all the tools to act in real-time at the moment of impact.

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