Hello and ... Welcome to Brand Innovators Consumer Engagement in San Francisco! The Internet, digital media and innovative mobile devices are re-inventing the retail industry faster than you can say flash sale. Powerful new data and behavioral analytics tools, social media, content marketing and digital video are personalizing the shopping experience and enabling brands, traditional retailers and online merchants to target and communicate with their customers more fluently and frequently than ever. Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
Brand Innovators Consumer Engagement will examine how best-of-breed retailers are leveraging technology, media and in-store merchandising to create a unified consumer experience across all channels and build brand loyalty. Marketers from Fortune 500 and other leading companies will join us in sharing an important forum to compare success stories and insight as to how they are benefiting from the E-commerce gold rush. We will hear from some of the best and brightest brand marketers in America about what’s working to keep consumers engaged and connected to brands, and what major trends we as an industry should be watching for in the coming year. Thank you to all of our speakers, attendees and partners who contributed to today’s program, and a special shout-out to Salesforce.com for hosting us. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, during today’s event and throughout the year. Enjoy the show! We look forward to seeing you again, soon, at our next event in San Francisco.
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. www.Brand-Innovators.com
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Brand Innovators Team Brandon Gutman
Marc Sternberg
Co-Founder
Co-Founder
Jared Hopfer
Ted Rubin
Head of Business Development
Acting Chief Marketing Officer
Paula Parisi
David Teicher
Chief Technology Officer
Chief Content Officer
Alexander Kanish
Leora Rosenberg
Business Development Manager
Program Director
Maria Sekar
Martina Suess
Program Director
Program Director
Negeen Amuzegar
Marketing Coordinator
What’s Inside LETTER FROM THE FOUNDERS ................................... 3 VIP SPEAKERS ............................................................ 6 AGENDA ...................................................................... 12 SPEAKERS .................................................................. 18 ADVISORY BOARD ..................................................... 26 STRATEGIC ADVISORS ............................................... 30 SPONSORS ................................................................ 3 1
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Host
TED RUBIN ACTING CMO, BRAND INNOVATORS AND BESTSELLING AUTHOR @TedRubin
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted was until 2013 Chief Social Marketing Officer of Collective Bias. He is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, is being released January 2015.
Keynote
BRIAN SOLIS PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis
Brian Solis is the Principal Analyst at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis is also an author and in-demand keynote speaker who has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. Solis helps leading brands, celebrities, and startups develop new digital transformation and new media strategies and that enable businesses to adapt to new connected markets from the inside out. His latest book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships. His previous books include The End of Business as Usual and Engage.
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Fireside Chats
DAVID B. THOMAS SENIOR DIRECTOR, CONTENT AND ENGAGEMENT, SALESFORCE.COM @DavidBThomas
David B. Thomas is Senior Director , Content and Engagement, for Salesforce.com, the leading company in enterprise cloud computing. He directs the Salesforce content and social media teams, creating strategies and campaigns to engage audience and promote the Salesforce brand. He’s also a dad, a home cook, a music nerd and tech geek, and co-author of The Executive’s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business.
MARK PHILLIPS CMO, HOTELTONIGHT Mark Phillips joined the HotelTonight team as CMO with nearly 20 years experience building and developing global consumer and technology brands. Most recently, Mark led marketing for Beats Music, the subscription-based music streaming service that was recently acquired by Apple. He built the marketing team and successfully launched the service in January of 2014 with a partnership with Ellen DeGeneres, a Super Bowl spot and brand and performance campaigns featuring Trent Reznor. Prior to Beats, Mark was VP of Brand Marketing at King.com, where he helped guide Candy Crush’s meteoric rise and build King’s brand before the company went public in April 2014. He has an international background in advertising and marketing, including leading Adidas’ marketing campaign for the London 2012 Olympics and their highly-awarded global “Impossible is Nothing” campaign.
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Keynotes
JORDAN KRETCHMER CEO, LIVEFYRE @jkretch
Jordan Kretchmer is the Founder and CEO of Livefyre, the first Social CMS Platform used by the largest companies in the world to engage consumers through a combination of real-time conversation, content creation, social curation and social advertising. Kretchmer founded the San Francisco based startup in December 2009, and has overseen its growth to 100 employees and over $35M in venture financing. Livefyre is the 4th largest site network on the web, delivering over one billion live content streams every month. Before launching Livefyre, Kretchmer was the Vice President of Brand at Current TV where he led brand redevelopment for the media company. Previously, he was the Digital Creative Director at Butler Shine Stern and Partners, and Vice President/Associate Creative Director at Mullen Advertising. Jordan is a sought after speaker at industry events, haven spoken at The Future TV conference, OMMA Social, Digital Hollywood, Social Data Week and the American Magazine Conference.
RUSS BLEY VICE PRESIDENT, NEWSCRED
Russ Bley is the VP of Sales at NewsCred, the world’s leading end-to-end content marketing platform. Russ oversees NewsCred’s US Sales department and is responsible for delivering a corporate sales strategy that will meet revenue objectives and drive strategic alignment between sales and the rest of the organization. Russ has over 10 years of sales leadership. Prior to joining NewsCred, he spent five and seven years respectively building the sales teams of Undertone and weather.com. A native midwesterner and graduate of Loyola University – Chicago, Russ has worked in several media markets, and now he and his family are settled in New Jersey. Since its founding in 2008, NewsCred has grown to a 200+ person team of technologists, journalists and creative content marketers based in offices across the US, London and Dhaka. The company is funded by leading investors including Mayfield Fund, FirstMark Capital, Greycroft Partners and IA Ventures.
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Agenda THURSDAY, JANUARY 29, 2015 SALESFORCE.COM, ONE CALIFORNIA STREET, SAN FRANCISCO
9:00 am
WELCOME Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators David Teicher, Chief Content Officer, Brand Innovators Host: Ted Rubin, Acting CMO, Brand Innovators, social marketing strategist, keynote speaker, brand evangelist, and author of Return on Relationship
9:15 am
THE FUTURE OF MEDIA AND CONSUMER ENGAGEMENT Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment are everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long-term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? Moderator: Stephen Hunt, VP, TubeMogul Frederick Crosby, VP of Business Development and Marketing, Western Union Digital Dave Karraker, VP Engagement, Campari America Lee Roth, Senior Director, Head of Advertising, Media and Agencies, PayPal Arra Yerganian, CMO, One Medical Group
10:00 am KEYNOTE
Russ Bley, Vice President, NewsCred
10:20 am BUILDING CONSUMER CONNECTIONS THROUGH COMPELLING MOBILE EXPERIENCES
Fireside Chat with Mark Phillips, CMO, HotelTonight Q&A conducted by Dave Feinleib, CEO, Content Analytics
10:50 am NETWORKING BREAK CONTINUED ON PAGE 14 12
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Agenda 11:10 am
KEYNOTE — MEGATRENDS: EVERYTHING YOU KNEW AND EVERYTHING YOU NEED TO KNOW
Brian Solis, Principal Analyst, Altimeter Group Brian Solis is a renowned digital analyst and anthropologist. In this keynote, he will explore monumental trends and shifts that will get us thinking and rethinking our strategies and role in future markets.
11:50 am KEYNOTE — THE URBAN LEGEND OF FREE SOCIAL MARKETING Jordan Kretchmer, CEO, Livefyre In a time where our attention span is shorter than that of a goldfish, many marketers think they must share more and more content to a highly distractible audience. But with organic reach plummeting, chances are your audience still won’t see your content unless you throw more money at social networks. By investing in your owned and operated properties and shifting the focus from the quantity of real-time content to the quality of real-time content, you can earn organic followers that persist beyond a campaign.
12:15 pm LUNCH HOSTED BY SALESFORCE.COM 1:30 pm
EMPLOYEE ADVOCACY
2:00 pm
MEANINGFUL ENGAGEMENT THROUGH SOCIAL MEDIA
The social media explosion over the past decade is arguably the most important paradigm shift in the history of brand marketing. For the first time, consumers have a voice and the ability to establish an open and meaningful dialogue with their favorite brands. This new relationship has created a powerful opportunity for brand marketers to build rapport and engage on a 1:1 basis, 24 hours a day, 7 days a week. How can brand marketers strategically use social data to reach the right consumer with the right message? How does consumer behavior differ from one social media network to the next? Learn from the best.
Fireside Chat with David Thomas, Senior Director, Content and Engagement, Salesforce.com Q&A conducted by Matt Barkoff, Vice President, DynamicSignal
Moderator: Devan Fearman, VP Marketing, SHIFT Kristen Aicholtz, Social Strategist, Salesforce Marketing Cloud Ryan Bowling, Global Director, Press Office and Digital Media, Mars Erika Lamoreaux, Associate Director, Digital Media, Clorox Joel Nathanson, SVP-Head of Social Media, Bank of the West CONTINUED ON PAGE 16 14
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Agenda 2:40 pm
MILLENNIALS AND GEN Z: ENGAGING THE NEXT GENERATION Marketers have barely begun to figure out millennials, a generation so nuanced their media and consumer habits differ from each other, as much as they do from that of previous generations, but already, a new demographic has begun to emerge that will prove just as challenging: Gen Z. Marketers There are several keys to successfully engaging these newer groups of consumers: Authenticity, Transparency, Content, Purpose, Utility, and Relevance.Either you must provide a valuable service they can’t get elsewhere, or provide great content that resonates with younger consumers, in order for them to believe it, share it, and reflect positively on your brand. This panel explores what we’ve learned about Millennials and Gen Z, and how marketers can create relationships with this elusive and oft-misunderstood generation. Raquel Lachman, Director-Brand Marketing, Walker and Company Brands Linda Murphy, Senior Brand Manager, Ubisoft Micky Onvural, Senior Director-Consumer Marketing, Trulia
3:20 pm
NETWORKING BREAK
3:40 pm
KEYNOTE
4:10 pm
FORGING CONSUMER CONNECTIONS WITH MOBILE AND EMERGING MEDIA
The Bay area is the heart of innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into these developments to gain deeper understandings of who their customers are and what they want? Moderator: Lauren Moores, VP, Analytics, Dstillery Mackenzie Banks, Manager-Technology Innovation, Consumer Connections, Anheuser Busch InBev Daniel Brusilovsky, Digital Initiatives Lead, Golden State Warriors Aaron Magness, VP – Marketing & eCommerce, Betabrand
4:50 pm
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BRAND INNOVATORS COCKTAIL RECEPTION
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Speakers KRISTEN AICHOLTZ
MACKENZIE BANKS
SOCIAL STRATEGIST, SALESFORCE MARKETING CLOUD
MANAGER, TECHNOLOGY INNOVATION, ANHEUSER BUSCH INBEV
Kristen Aicholtz is part of the Salesforce team focused on furthering social media products and strategy within the Salesforce. com ExactTarget Marketing Cloud. She brings social thought leadership to the worlds largest brands and driving social media knowledge throughout the organization. Prior to Salesforce, Kristen worked at Buddy Media, helping to build its Customer Success and Account Management teams and working with key accounts like Starwood, Visa and P&G. She now works for the Salesforce Marketing Cloud focusing on social media strategy.
MATTHEW BARKOFF
RYAN BOWLING
VP SALES, DYNAMIC SIGNAL @chiefconnextor
GLOBAL DIRECTOR, PRESS OFFICE AND DIGITAL MEDIA, MARS, INC. @rjracer
Matthew Barkoff is the VP of Sales at Dynamic Signal, where he helps brands partner with employees and customers, empowering them to be brand advocates, something referred to around the office as “People Powered Marketing!”. Though Matt describes himself as “humble and hungry,” he has been known to come in and blow the roof off hypergrowth and revenue generation. He is a marinite, social addict, tech guru, dad and loving hubby. He also enjoys biking. Matthew has a B.S. in Agricultural Economics with a Minor in Computer Science from the University of California, Davis. 18
As Technology Innovation Manager at ABInBev, Mackenzie Banks is responsible for strategic partnerships and technology solutions that push the boundaries of marketing and sales for ABInBev globally. She works from their Palo Alto office, the Beer Garage, linking the global beer organization to the technology community. Prior to joining ABInBev in 2013, Mackenzie worked in Investor Relations at Cisco Systems. She has an MBA from Harvard Business School and a BA in Economics and Communications from Stanford University.
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With more than 15 years experience in corporate reputation and brand building spanning technology, CSR, entertainment to consumer-packaged goods across all major markets, Ryan Bowling helps companies embrace the evolving value of PR and social media to drive business growth. Currently, Ryan leads the global press office and digital media to build and protect the corporate reputation of Mars, Incorporated, for brands that include SNICKERS®, PEDIGREE®, UNCLE BEN’S®, ORBIT® and more. Previously, Ryan held roles at Ketchum and Ogilvy providing PR strategy for Sun Microsystems, Intuit and others.
Speakers DANIEL BRUSILOVSKY DIGITAL INITIATIVES LEAD, GOLDEN STATE WARRIORS @danielbru Daniel Brusilovsky leads Digital Initiatives for the Golden State Warriors, working on emerging technology, innovation, analytics, special initiatives and more. Before that, he was the Head of Business Development & Growth at Ribbon, a payments startup in San Francisco. He is also a Co-Founder of imoji, an app that lets you create stickers to text. Daniel also founded Teens in Tech Labs, a community, conference and incubator for young entrepreneurs. He was a Summer Associate at Highland Capital Partners, a 25-year old $3B+ venture capital firm.
VP OF BUSINESS DEVELOPMENT AND MARKETING, WESTERN UNION DIGITAL @senorvino As VP of Business Development and Marketing for Western Union Digital, Frederick Crosby has global CRO responsibility for growing Western Union Digital’s money transfer business, serving millions of customers in over 200 countries through customer focused websites and mobile apps. Frederick manages multiple business units, including Marketing, Business Partnerships, Content and Customer Strategy globally. Since joining Western Union in 2011, Frederick doubled revenue. Earlier, he spent five years at eBay, becoming Managing Director of Business Development. He also worked at PayPal, as Head of Cross-Border Strategy and Development.
DEVAN FEARMAN
DAVE FEINLEIB
VP MARKETING, SHIFT @DevSF
CEO, CONTENT ANALYTICS @vcdave
Devan Fearman is VP of Marketing at SHIFT, a global advertising technology company empowering digital media buyers to maximize marketing ROI across mobile and social. The SHIFT platform combines proprietary marketing solutions with measurement tools to help marketers save time and maximize revenue. Global brands, including 10 out of the top 20 largest advertisers in the world, use SHIFT. Devan is based at SHIFT headquarters in Los Angeles. Prior to joining SHIFT she was Director, Marketing for the Rubicon Project.
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FREDERICK CROSBY
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Dave Feinleib is an entrepreneur, adviser, and investor. From 2009 – 2011, he was a General Partner at Mohr Davidow Ventures, a Sand Hill Road venture capital firm with $2B under management. He founded five tech businesses, with acquisitions by HP, EMC, and Keynote Systems. Dave is co-founder of Speechpad, the leader in crowd-sourced audio and video transcription and Onepo.st, a site that makes reposting social media content easy. He advises companies including SendHub, BandPage, and LiveMinutes and is the author of Why Startups Fail: And How Yours Can Succeed and Big Data Demystified: How Big Data Is Changing The Way We Live, Love And Learn.
MO OSY LVA NI A PR ESE NTS
THE 2015 MILLENNIAL STUDY RANKING REPORT Over the last two years, we've surveyed more than 3,500 Millennial consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.
FOR MORE INFORMATION, CONTACT:
NORTY COHEN, FOUNDER/CEO MOOSYLVANIA
314-644-7901 • NORTY@MOOSYLVANIA.COM
Speakers BRANDON GUTMAN
STEPHEN HUNT
Co-Founder, Brand Innovators
VP, TUBEMOGUL @Hunt_media
@BrandonGutman As Co-Founder of the Brand Innovators, Brandon Gutman is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. Brandon is an expert blogger at Forbes whose posts have been featured on Forbes’ CMO Network, Leadership and Technology sections. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with influential brand marketers, technology developers and venture capitalists.
DAVE KARRAKER VP ENGAGEMENT, CAMPARI AMERICA @DaveKarraker In his role at the US division of Gruppo Campari, the world’s sixth-largest premium wine and spirits company, Dave focuses on creating consumer relationships through engagement, sharing, conversation, and education. His duties cover experiential, public relations, social media, events, licensing, philanthropy, influencer relations and celebrity marketing for Campari America’s 30+ brand portfolio, including SKYY Vodka, Wild Turkey, Appleton Rum, Cinzano and Aperol. Dave has worked with some of the world’s most engaging brands, including Sony, Virgin, Martha Stewart, Stoli, Maker’s Mark, Microsoft, Kmart and Sega.
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Originally from Australia, Stephen Hunt established the first Australian video ad network in 2009 with Adconion before launching the first video DSP with TubeMogul in 2011. He built TubeMogul to become the dominant market leader and expanded it to New Zealand and Asia-Pacific in the programmatic branding space. Last year Stephen made the move to New York where he was tasked with driving strategic innovation through TubeMogul’s existing clients while supporting efforts to convert new business. Stephen now leads the West Coast sales and operations teams.
RAQUEL LACHMAN DIRECTOR, BRAND MARKETING, WALKER & COMPANY @RockyLach Raquel Lachman is a Director of Brand Marketing at Walker & Company where she focuses on Bevel brand marketing and innovation, partnerships and retail strategy. She is a brand leader with experiences in health & beauty, lifestyle beverages, consumer products and financial services. Raquel grew up at The Coca-Cola Company, American Express and BlackRock. At The Coca-Cola Company, she was a Brand Manager on vitaminwater® and POWERADE® marketing to multicultural consumers and millennials. Raquel graduated from Harvard cum laude. She received her MBA from Northwestern’s Kellogg School of Management.
Speakers ERIKA LAMOREAUX ASSOCIATE DIRECTOR, DIGITAL MEDIA, CLOROX Erika Lamoreaux is Associate Director of Digital Media at CloroxManage, based in San Francisco. She is responsible for all digital media capability efforts — including Display, Search, Video, and Mobile — for Clorox brands. She is charged with driving advancements in targeting solutions, investment strategies and measurement practices. Erika has more than eight years of experience developing digital strategies and executing large-scale paid search and digital media campaigns. Prior to Clorox, Erika guided search strategies for Fortune 500/Global 2000 clients in the tech B2B and B2C space and was an International Marketing Manager for Art.com.
AARON MAGNESS VP MARKETING & ECOMMERCE, BETABRAND @macknuttie Aaron Magness has worked in retail for over 10 years with customer focused brands such as Williams-Sonoma, Inc. and Zappos, Coastal.com and Betabrand. He is a proven leader with oversight of eCommerce, Marketing, PR, Social Media and Business Development. He received his BBA from University of Wisconsin – Madison with a double major of Marketing and Management & Human Resources. He ran with the bulls in Pamplona, Spain, only five weeks before his wedding day. He is an endurance athlete and a proud .0000001% owner of the World Champion Green Bay Packers.
LAUREN MOORES
LINDA MURPHY
VP, ANALYTICS, DSTILLERY @lolomoo
SENIOR BRAND MANAGER, UBISOFT
Lauren Moores is a data guru with over 20 years of experience in data strategy, science, and creation in different information and technology industries. Currently, she runs all things analytics at Dstillery, where she is also an active industry speaker and writer. She began her career at DRI/McGraw Hill as an economist before earning her Ph.D. in Economics at Brown University. She left research and teaching to take on a content operations and technology role at OneSource Information Services, and subsequently, Compete, a WPP company within Millward Brown Digital.
Linda Murphy is a Senior Brand Manager at Ubisoft and oversees US marketing campaigns for the Just Dance franchise, a top 10 video game series that has won the Nickelodeon Kids’ Choice Awards Favorite Video Game for the last four years. Prior to Ubisoft, Linda was a Brand Manager at LeapFrog, the educational entertainment company, developing product strategy for the LeapPad2 product line. She holds an MBA from UCLA Anderson and a Bachelors degree from Princeton University.
www.Brand-Innovators.com
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Speakers JOEL NATHANSON
MICKY ONVURAL
SVP, HEAD OF SOCIAL MEDIA, BANK OF THE WEST @joel_nathanson
SENIOR DIRECTOR CONSUMER MARKETING, TRULIA
Joel Nathanson is Senior Vice President and Head of Social Media at Bank of the West, overseeing the enterprise social media programs. He is responsible for the creation and oversight of social media content as well as strategy and program execution for enterprise, brand and business programs. In addition, he spearheads social technology and platform development and is the company’s internal evangelist and key social media spokesperson for the press and at industry events. Prior to joining Bank of the West in 2010, Joel worked at Edelman Digital and Wells Fargo.
LEE ROTH
MARC STERNBERG
SENIOR DIRECTOR, HEAD OF ADVERTISING, MEDIA AND AGENCIES AT PAYPAL @leeroth
CO-FOUNDER, BRAND INNOVATORS @marcsternberg1
Lee Roth is the global head of advertising, media & agencies for PayPal, responsible for bringing the PayPal brand to life around the world. Previously, Lee served as the Director of Integrated Marketing at The Coca Cola Company, guiding vitaminwater, POWERADE and smartwater. Over his career Lee has worked with other iconic brands including Disney, Starbucks, Nike, Droid/Verizon, IBM, Burger King, Starbucks, Nike, Pilsner Urquell & Miller Lite. Before arriving at Coca Cola, Lee worked at mcgarrybowen, where he pitched, won and launched Droid, which overnight became a multi-billion dollar brand.
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Micky Onvural is Senior Director Consumer Marketing at Trulia, leading the team responsible for building the Trulia brand and making it a household name. With over 15 years of global experience growing consumer brands such as L’Oreal, Kellogg’s, eBay and now Trulia, Micky has a reputation for developing stand-out brand and business strategies, as well as creating innovative marketing campaigns that deliver tangible results.
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Marc Sternberg is the co-founder of Brand Innovators, a leading producer of conferences for the marketing and emerging technology sectors. Prior to co-venturing to launch Brand Innovators two years ago, Marc was president and COO of AlwaysOn, from 2007-2011, where he produced over 20 successful conferences on topics including digital media, clean technology and cloud computing. Marc was the vice president of advertising sales for The Hollywood Reporter, from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA
Speakers DAVID TEICHER
ARRA YERGANIAN
EDITOR AND CHIEF CONTENT OFFICER, BRAND INNOVATORS @aerocles
CMO, ONE MEDICAL GROUP @tonkazona
David Teicher is Chief Content Officer at Brand Innovators, managing content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators. com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge. com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage.
Arra G. Yerganian is the Chief Marketing Officer at One Medical Group and brings broad senior management experience, having held key leadership roles in marketing, sales, and general management at a range of customer-focused companies including Procter & Gamble, the Dial Corp. and Atari. Arra was previously CMO of the University of Phoenix. He received a B.S. degree from Boston University and upon graduation earned the Scarlet Key distinction for academic excellence and campus leadership, and completed an Executive Education Program in Strategic Marketing Management at Harvard Business School.
www.Brand-Innovators.com
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Advisory Board MADHUR AGGARWAL
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
DOUGLAS BUSK GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCACOLA COMPANY
VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
CHRIS CHESEBRO
CHARLIE COLE
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
CEO, THE LINE
ERICK DICKENS
JORGE FONTANEZ
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
MARC FONZETTI
NICOLE FRALEY
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
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B. BONIN BOUGH
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AVP DIGITAL MARKETING, VICTORIA’S SECRET
Advisory Board IAN GOMAR PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
KIRK HEINLEIN DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
JASON JOHN CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
JOHN KOLLER VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
MAYUR GUPTA
GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLYCLARK
SCOTT HUDLER VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
ADAM KMIEC SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
VICTOR LEE VP DIGITAL BRAND MARKETING, HASBRO
ELLIOT LUM
MICHAEL MA
VP STRATEGIC MARKETING, COLUMBIA RECORDS
SVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA
www.Brand-Innovators.com
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Advisory Board PAUL MARCUM HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
ANDREW MARKOWITZ
DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
MASON NELDER DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTﾃ右 LAUDER
ASHWIN NATHAN MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
MARC PATRICK SENIOR BRAND DIRECTOR, NIKE EAST
DEB RADCLIFF
UMANG SHAH
SENIOR VP MARKETING, WEST MARINE
GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
JOHN STARKWEATHER EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T
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MERYL TRUFFELMAN MACUNE
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JONATHAN STEPHEN HEAD OF DIGITAL COMMERCE & AIRLINE INNOVATION, MARKETING, SILVER AIRWAYS
Advisory Board CHAD STUBBS SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
CHRIS THORNE GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
JON SUAREZ-DAVIS VICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA
www.Brand-Innovators.com
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Strategic Advisors NORTY COHEN
CEO AND FOUNDER, MOOSYLVANIA @NortyCohen
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis
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Marquee Sponsor
Salesforce (NYSE: CRM), the Customer Success Platform and world’s #1 CRM, empowers companies to connect with their customers in a whole new way. @salesforce
Title Sponsors
AOL, Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. @AOL
Bottlenose provides real-time comprehension of streaming data sources that hold hidden opportunities, threats and other phenomena material to your business. We do this through our advanced Trend Intelligence technologies that find vital and actionable signals in social, broadcast and enterprise data streams. Our Trend Intelligence application, Nerve Center(tm), offers an enterprisegrade, real-time dashboard for researching, discovering, tracking and acting on influential developments as they form and spread. @bottlenoseapp
www.Brand-Innovators.com
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Title Sponsors
Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. At Dstillery, billions of consumer signals and available impressions are distilled across all screens. @Dstillery
Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability the interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania
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Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. Livefyre also acquired social storytelling platform Storify in September 2013 and Social Application Provider Realtidbits in November 2013. @Livefyre
As the world’s leading content marketing and syndication platform, NewsCred provides brands and publishers with access to fullylicensed articles, images and video from over 2,500 world-class sources. NewsCred empowers brands and publishers to drive new revenue by delivering the content their audiences want and share. Combining powerful curation technology and an experienced editorial team, NewsCred builds custom content solutions to global clients, including niche editorial sections, thought leadership portals, email marketing and social media campaigns. @NewsCred
Title Sponsors
Outbrain helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. @Outbrain
Predictive Science is a software company focused on helping Fortune 1000 marketers discover and capture the value of their data. We are the pioneers of big data analytics for marketing. We pride ourselves in being able to understand business problems and deliver solutions with the mind of a data scientist. The purpose of our products is to create transparency, foster a spirit of accountability, and build the foundation for predictive analysis. We are data scientists who know marketing. @PredictiveSc
With more than 400 million auctions per day, SpotXchange is the largest global marketplace of video ad inventory reaching 120 million unique visitors in more than 50 countries each month. The leading platform for programmatic buying and selling of digital video, SpotXchange connects thousands of publishers with advertisers, agencies, trading desks,DSPs and ad networks, running top brand campaigns through its IAB-certified marketplace. SpotXchange shows premium publishers and more than 1,000 world class advertisers that there is a better way to buy and sell digital video — with solutions that guarantee total transparency, brand safety and real-time control in either a private or public marketplace. @spotxchange
Tongal is changing the way creative work gets done, by making it accessible to people everywhere. Its open platform enables brands, businesses and causes to tap into a global creative network, providing an inexhaustible resource for fresh ideas and insights, as well as superior film talent. Creatives participate on a level playing field, accessing work that has historically not been available. Tongal’s process allows creatives and brands to focus on what they do best. The result is outstanding work delivered with incredible speed and efficiency.Creativity set free. Tongal is based in Santa Monica, California. @Tongal
www.Brand-Innovators.com
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Premiere Sponsors
Kargo is a mobile-first brand advertising company that pairs the most recognizable brands in the world with premium publishers for measurable mobile marketing success. With a scalable platform covering all major verticals, we make it possible to deliver highly impactful rich media, native and video creative with 100% transparency. In addition to being an OnMobile Top 100 winner for three consecutive years, Kargo is the recipient of multiple industry awards including a 2010 Digiday award for Best Mobile App Content and 2014 OMMA awards for Best Rich Media Execution. @Kargo
PulsePoint™ is a next-gen advertising technology platform that fuses the science of programmatic targeting, distribution and optimization with the art of content marketing. Our platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights. @pulsepointbuzz
By integrating the ability to buy video inventory in real-time across all devices, in multiple formats on one platform with ad serving, targeting, optimization and brand measurement, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent. The world’s largest brands and agencies centralize their digital video advertising on TubeMogul’s platform because it enables them to make data-driven decisions that lead to better brand results. With a singular focus on the buy-side, TubeMogul only partners with premium and transparent inventory sources including direct publishers and private networks. Advertisers only pay when someone chooses to watch their video and we offer 100% transparency which means our customers know exactly which sites their ads are running on, how their ads are performing, if the ads are actually being seen and who is watching. @TubeMogul
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