Hello and ... Welcome to Brand Innovators Consumer Engagement Connecticut! Consumer engagement – building long-term, sustainable relationships and brand loyalty among consumers — is the holy grail of brand marketing. Creating these relationships is the key to growing your brand and taking market share.
Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
The Internet and digital media have created many new ways for brands to engage with their consumers in more authentic and meaningful ways. Brand Innovators Consumer Engagement Connecticut looks at how brands are leveraging digital video, social media, mobile, content marketing and big data, to forge bonds and build long-term relationships with their consumers. Techniques to promote positive word-of-mouth and create robust communities of users and brand advocates are also part of the mix. Brand Innovators Consumer Engagement Connecticut provides brand marketers from Fortune 1000 and other leading brands with an important forum to share success stories about how they use digital media and the latest advertising technologies to engage more closely with their customers. We will hear from some of the best and brightest marketers in the business, sharing how they drive consumer engagement and what major trends are worth watching this year. Thank you to all of our speakers, attendees, and partners who contributed to today’s program. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event. Enjoy the show and we look forward to seeing you, again, at our next Brand Innovators summit!
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
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Brand Innovators Team Brandon Gutman Co-Founder
Ted Rubin
Acting Chief Marketing Officer
David Teicher
Chief Content Officer
Ryo Mochido
Event and Marketing Manager
Maria Sekar
Program Director
Elizabeth Scott
Social Media Manager
Marc Sternberg Co-Founder
Jared Hopfer
Head of Business Development
Paula Parisi
Chief Technology Officer
Alexander Kanish
Business Development Manager
Martina Suess
Program Director
Negeen Amuzegar
Marketing Coordinator
Parker Johnson
Marketing Coordinator
What’s Inside LETTER FROM THE FOUNDERS ........................................ 3 VIP SPEAKERS ................................................................. 6 AGENDA ............................................................................. 14 SPEAKERS ........................................................................ 22 ADVISORY BOARD ........................................................... 29 STRATEGIC ADVISORS .................................................... 33 SPONSORS ...................................................................... 34
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Host
AMISH TOLIA CO-FOUNDER AND CHIEF OF STRATEGY, PEAR™ AND CO-FOUNDER & BOARD MEMBER, BRAND INNOVATORS LABS @AmishTolia
Amish Tolia is Co-Founder and Chief of Strategy of Pear™ as well as Co-Founder & Board Member of Brand Innovators Labs. Since starting his first business in his dorm room at Indiana University with $200, Amish has now raised millions of dollars in venture financing from leading VC firms, partnered with hundreds of global brands, guided Pear through acquisition (in 2012) and has been featured in Forbes, The Wall Street Journal, Fast Company, TechCrunch, The Chicago Tribune and more. Pear has turned grassroots marketing into a highly scalable business driver for brands that are looking to build authentic relationships with target customers. In his current role, Amish sets vision, strategy and goals for the company while driving national and local sales and guiding marketing and product innovation. Amish is also a Co-Founder and Board Member of Brand Innovators Labs, a division of Brand Innovators that works directly with Fortune 500 brands to strategically connect them with best of breed startups that can drive sustainable innovation and meaningful ROI while accelerating cultural and digital transformation across the entire enterprise.
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Keynote
RYAN ANDERSON DIRECTOR, CONSUMER MARKETING, ESPN
Ryan Anderson is the Director of Consumer Marketing for ESPN, overseeing the College Football Portfolio.He also led marketing for the network’s digital streaming product, WatchESPN. Prior to ESPN, Ryan held brand management positions at Equinox Fitness Clubs, Starwood Hotels, Ogilvy and Red Bull. Ryan serves as a strategic consultant and disaster responder for The American Red Cross. He is a director for the Taproot Foundation and a member of the global advisory board for Wharton’s Future of Advertising Program. Ryan graduated from Northwestern University with a BA in Cognitive Science and currently lives in New York City.
Keynote
NORTY COHEN
CEO AND FOUNDER, MOOSYLVANIA @nortycohen
In 2003 Norty Cohen founded Moosylvania with the goal of creating value for clients while hosting a dynamic environment that embraces new media and innovation every day. Norty got his start as a creative, then moved to the account side and, eventually, agency ownership. Since launching Moosylvania he hasn’t stopped learning, adapting and pioneering the way. Norty has led numerous breakthrough studies, including several on the behavior of Millennials, summaries of which can be found on his blog at Moosylvania.com.
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Keynote
CHRISTIAN BRUCCULERI CEO, Snaps @heyitsch
Christian Brucculeri is currently CEO of Snaps, an end-to-end marketing platform designed to help brands access the 2 billion monthly active audience in the messaging space. Snaps launched its platform in January of 2015 and counts over 25 major brands as customers, including Viacom, Sony Pictures Entertainment, Burger King, Time Inc. and many others. Prior to Snaps, Christian ran business operations, product management and marketing for Airtime, a realtime communication platform founded by Sean Parker. Prior to Airtime, Christian ran investments for K2 Media Labs, a mobile-first incubator funded by a collective of media entrepreneurs including Bob Pittman (ClearChannel), Ben Lerer (Lerer Ventures), Straus Zelnick (Zelnick Media) and Jon Miller (News Corp). Christian primarily writes about emerging tech, media and advertising trends, and can be found in many corners of the Internet, including his blog (heyitscb.com), Twitter (twitter.com/ heyitscb) and LinkedIn (https://www.linkedin.com/in/christianbrucculeri)
Keynote
DOUG BUSK GROUP DIRECTOR, DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCA-COLA COMPANY @dbusk
As Group Director, Digital Communications & Social Media, for The Coca-Cola Companys, Doug Busk leads the high-performing social & digital teams. A strong understanding of social ecosystems and their link to great storytelling informs Doug’s strategic role within the organization, where his responsibilities include setting the vision and evolution of the Coca-Cola Journey and Coca-Cola Unbottled storytelling platforms. Doug is charged with aggressively expanding those platforms to new markets and languages while simultaneously growing and enhancing the broader presence of corporate social media channels. Doug also spearheads the development and execution for Coca Cola public affairs and communications internationally. Previously Doug was Director of Connections Innovation for Coca Cola Global Marketing, overseeing initiatives that connect the company’s marketers to consumers worldwide. Prior to joining the Coke team in 2010 Doug held leadership positions at Cingular and Verizon Wireless (where he created the country’s first cross-carrier non-profit fundraising capability via text messaging, resulting in more than $40 million of fundraising for Haiti earthquake relief in 2010. He contributed a chapter to the book Moblity for Dummies. Doug has a BA in Political Science from Emory University and for the 2008 election cycle served as outside strategic advisor to the landmark mobile efforts of the Obama campaign. 10
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Keynote
JOSEPH KLICSU SENIOR MANAGER, DIGITAL COMMUNICATIONS, ENERGIZER As the Senior Manager of Digital Brand Communications at Energizer, Joe Klicsu is responsible for working with all brands (Schick, Playtex, Banana Boat, etc.) within the Energizer Personal Care (EPC) portfolio to implement best practices and drive greater innovation across all aspects of the digital media ecosystem. Prior to joining EPC, Joe spent 6 years at digital marketing agency, Modem Media, as well as other client side roles at GE and Microsoft. He graduated from James Madison University in 1996 and lives in CT with his wife and two daughters.
Keynote
MIKE SCAFIDI DIRECTOR, DIGITAL MARKETING OPERATIONS, PEPSICO @MDScafidi
As the Director of Digital Marketing Operations for PepsiCo Beverages, Mike Scafidi manages all digital marketing platforms including Pepsi’s global publish platform Pulse. In addition to brand and customer digital engagement marketing for programs and promotions, Mike leads Pepsi’s CRM, email and PXP engagement loyalty programs. He manages digital agency and vendor relationships across all beverage brands. Prior to joining PepsiCo Mike lead the global end-user technology practice for Razorfish as the Global Director of Presentation Layer Technology. His Presentation Layer approach to digital development revolutionized how digital agencies organized their teams to deliver dynamic and engaging digital experiences.
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Agenda FRIDAY, JUNE 26, 2015
RIVERSIDE YACHT CLUB, RIVERSIDE, CT
8:00 am BREAKFAST 8:50 am WELCOME Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators Amish Tolia, Co-Founder and Chief of Strategy, Pear™ and Co-Founder & Board Member, Brand Innovators Labs
9:00 am THE FUTURE OF MEDIA AND CONSUMER ENGAGEMENT
Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first. Moderator: Richard Kosinski, President, President, US, Unruly Ryan Anderson, Director, Consummer Marketing, ESPN Boon Lai, VP Marketing Health and Wellness, Phillips North America Mike Scafidi, Director, Digital Marketing Operations, PepsiCo Reid Stewart, Vice President, Men’s Marketing, Ralph Lauren
9:40 am KEYNOTE
Christian Brucculeri, CEO, Snaps
10:00 am BRAND LAUNCH: INTRODUCING THE COLLEGE FOOTBALL PLAYOFF
College Football is second only to the NFL in popularity (162MM fans), but the only major sport without a playoff…until now. This was the inaugural year of the College Football Playoff and ESPN secured a 12-year rights deal at the estimated cost of $7B. Driving engagement among fans while demonstrating advertiser value would be critical to maximize ROI. See how ESPN galvanized fans to embrace a campaign they would ultimately adopt as their own rallying cry for the College Football Playoff.
Ryan Anderson, Director of Consumer Marketing, ESPN
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MO OSY LVA NI A PR ESE NTS
THE 2015 MILLENNIAL STUDY RANKING REPORT Over the last three years, we've surveyed more than 3,500 Millennial consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.
FOR MORE INFORMATION, CONTACT:
NORTY COHEN, FOUNDER/CEO MOOSYLVANIA
314-644-7901 • NORTY@MOOSYLVANIA.COM
Agenda 10:20 am SUCCESS STORY: FROM PXP TO PEPSI PASS In 2013 Pepsi debuted Pepsi Experience Points, or PXP, a pop-culture rewards offering designed to recognize Pepsi fans for every engagement with Pepsi delivering highly valued and relevant experiences. Taken out of Beta in 2015 as Pepsi Pass it aims to reward consumers for hanging out with friends and engaging with Pepsi.
Mike Scafidi, Director, Digital Marketing Operations, PepsiCo
10:40 am NETWORKING BREAK 11:00 am SUCCESS STORY: DRIVING CONSUMER ENGAGEMENT WITH SOCIAL INFLUENCERS Who do teens and young Millennials look up to the most? Katy Perry? Leonardo DiCaprio? Jennifer Lawrence? Try names like Smosh, PewDiePie, Harley Morenstein and Devin Supertramp. Social Influencers and in particular, YouTube stars have become the de facto currency when it comes to engaging with today’s younger audience. See how Schick and other Energizer Personal Care brands are leveraging the power of social influencers to drive greater relevancy and engagement with young Millennials.
Joseph Klicsu, Senior Manager, Digital Communications, Energizer
11:20 am SUPERCHARGING SOCIAL MEDIA INTERACTIONS WITH CONSUMERS Since the advent of social media, the paradigm has shifted from “pushing” messages to consumers, to “pulling” in their feedback, co-creating content and creating real meaningful interaction with audiences. Social media has streamlined market research, provided direct communication pipelines to address customer service, and established reputations through ratings and reviews. As social networks and listening tools continue to evolve, learn how to supercharge your interactions with customers through case studies about how to effectively use this two-way medium in new ways while minimizing risk to brand reputation. Moderator: Keenan Beasley, Co-Founder & Managing Partner, The Strategy Collective Asha Harris, Director of Marketing & Brand Strategy, SheaMoisture, Sundial Brands Geoff Herzog, Senior Brand Manager, Just For Men, Combe Shannon Jenest, Director, Brand Communications Marketing, Philips North America Joseph Klicsu, Senior Manager, Digital Communications, Energizer
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WHAT MOTIVATES THE WORLD'S CONSUMERS? GET THE FULL BRAND PASSION REPORT: LUXURY BRAND RETAILERS AT NETBASE.COM.
THE LEADING SOCIAL BUSINESS PLATFORM
Agenda 12:00 pm LUNCH 1:00 pm
KEYNOTE – NORTY COHEN, CEO, MOOSYLVANIA
1:25 pm
THE SECRET TO CONNECTING YOUR BRAND WITH MILLENNIALS AND GEN Z Let’s face it; these connected generations are not on their parents’ social media sites. In fact, many do not use traditional social media at all, opting instead for sites like SnapChat, Instagram, Tumblr and WhatsApp. They are on Reddit and Xbox and stream everything. They are extremely selective about how they get their information and peer-to-peer recommendations are the main vehicle for prompting them into action. They want to save the world, own it or create their own. Case studies and insights will lead this tactical guide to targeting Millennials and Gen Z and provide you with a roadmap for reaching this important demographic through discussions about Authenticity, Transparency, Content, Purpose, Utility, and Relevance. Moderator: Bruce Ableson, VP Client Solutions, Livefyre Gordon Meyer, Director, Digital Marketing, SiriusXM Radio Inc. Lisa Shalett, Chief Marketing Officer, The Odyssey Kheri Tillman, Vice President Global Brand Development, HARMAN Helena Verellen, VP International Marketing & Communications, WWE
2:00 pm SUCCESS STORY: ANNA STARTSEVA, PRODUCT MARKETING MANAGER, NETBASE SOLUTIONS 2:15 pm SUCCESS STORY: COCA-COLA JOURNEY’S FORMULA FOR REAL TIME SUCCESS: LEVERAGING OUR ‘MAD MEN’ MOMENT “Real-time” represents an inevitable evolution in how consumers demand to connect with brands. The Coca-Cola Company has been a realtime communicator for years, with Coca-Cola Journey—its corporate communications content platform—at the heart. Journey fuels the company’s social channels, providing a steady stream of branded and non-branded content that strives to drive and amplify engagement. Douglas Busk, Group Director, Digital Communications & Social Media, The Coca-Cola Company
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2:45 pm
FIRESIDE CHAT
3:10 pm
IT’S A WRAP!
DOUGLAS BUSK, GROUP DIRECTOR, DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCA-COLA COMPANY
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Speakers BRUCE ABLESON VP CLIENT SOLUTIONS, LIVEFYRE @bruceableson
Bruce Ableson is VP of Client Solutions at Livefyre, a real-time content marketing and engagement platform which helps companies boost website traffic, increase user engagement and drive revenue. At Livefyre he evaluates the online needs of customers and prospects to help them build superior social solutions while overseeing the sales engineering team and working closely with account management. Bruce has been working with social media since the beginning, having founded the original social networking site, OpenDiary.com in 1998. Since then, he has held a number of leadership roles in the social commerce, mobile apps and social listening space.
DAVID FONTANEZ ASSOCIATE DIRECTOR, HEAD OF DIGITAL MEDIA, VERIZON WIRELESS
David Fontanez leads the Verizon Wireless Digital Media strategy, including buying and planning. He is responsible fora $350 Million+ digital media budget spanning all digital channels (Acquisition, Paid Search, Online Video, Paid Social, Mobile Media, Multi-Cultural) and delivering on all digital KPI’s (Acquisition, Engagement, Awareness). David leads a staff of 50+ internal and agency based digital specialists. Prior to joining Verizon in 2012 he was the Senior Manager of Digital Marketing at Dow Jones. Brands he worked with earlier in his career include American Express and Monster.com.
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KEENAN BEASLEY
CO-FOUNDER & MANAGING PARTNER, THE STRATEGY COLLECTIVE @KBeasley97 In 2014, Keenan Beasley segued from his illustrious career on the brand side, teaming with Dionna McPhatter to found The Strategy Collective, a full-service marketing firm that supports companies from start-ups to Fortune 500 in realizing their business goals. Keenan serves as Managing Partner for the venture, drawing on extensive experience managing some of the most iconic and fastest growing global brands at the nation’s top CPG companies. Prior to launching The Strategy Collective in February, Keenan was a VP at L’Oreal, responsible for leading the Garnier Fructis brand. Earlier, he worked at Reckitt Benckiser, where he oversaw Lysol and the Food Division.
BRANDON GUTMAN
CO-FOUNDER, BRAND INNOVATORS @BrandonGutman As Co-Founder of the Brand Innovators, Brandon Gutman is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to more effectively engage consumers and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has been featured in Fast Company and on Forbes’ CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry. www.Brand-Innovators.com
Snaps is the ďŹ rst end-to-end solution for marketing in the messaging space. Our current clients include Pepsi, Burger King, Viacom, Sony Pictures, Warner Bros, The LA Kings, The Atlanta Hawks, L’Oreal and many others. Through our platform, brands can upload and manage their own emoji, sticker, gif and video content, and syndicate it through a branded keyboard on iOS and android, and also across our network of partner applications (Kik, Tango, Viber, etc.) reaching 600M+ global MAUs.
Through our dashboard, marketers gain deep analytics and insights that inform content strategy and marketing investments across social and mobile. www.makesnaps.com
Speakers ASHA HARRIS
DIRECTOR OF MARKETING & BRAND STRATEGY, SHEAMOISTURE, SUNDIAL BRANDS Asha Harris is Director of Marketing & Brand Strategy for natural beauty brand SheaMoisture, leading long-term growth and strategy platforms for categories including haircare, bath & body, skincare, baby, prenatal skincare and kids haircare. Skilled in brand strategy, product innovation and development, digital marketing, luxury e-commerce, marketing partnerships and launch planning, Asha is a specialist in the areas of prestige cosmetics and designer fashion. Prior to joining Sundial Brands in January, she spent 8 years at the Estee Lauder Group of Companies, working on Donna Karan and as Director of Global Marketing for Michael Kors Beauty.
SHANNON JENEST DIRECTOR, BRAND COMMUNICATIONS MARKETING, PHILIPS NORTH AMERICA
Shannon Jenest is Director of Integrated Communications for North America at Philips Consumer Lifestyle. After blazing the PR agency trail for several years, Shannon made the move to Philips in 2006 when she was hired as the company’s first in-house PR manager. Since then, she has held various communications roles in PR, social media and, most recently, brand communications. Her campaigns have won numerous industry awards and accolades. In her current role, Shannon is helping to build a center of excellence for marketing communications in North America. Shannon can be reached by email at shannon.jenest@philips.com.
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GEOFF HERZOG
SENIOR BRAND MANAGER, JUST FOR MEN, COMBE
Geoff Herzog is the Senior Brand Manager of Just For Men at Combe. A passionate marketer who is experienced building brands and campaigns that resonate with customers and consumers, Geoff has launched many new brands and trademarks in retail and online over the course of his extensive career. Kraft Foods, Kool Aid and Energizer are among the brands he’s worked with. In 2014 Geoff joined Combe from PepsiCo where he spent 4 years, most recently as Senior Brand Manager, TM Pepsi.
RICHARD KOSINSKI
PRESIDENT, U.S., UNRULY @rj_kosinski Richard Kosinski is President of Unruly, the leading global platform for getting social video watched, tracked and shared. He is a seasoned senior media executive, having worked in the industry for more than 25 years in a variety of senior management positions at companies including Yahoo!, Quantcast, The Wall Street Journal/Dow Jones and Forbes. His experience ranges from launching new divisions at Yahoo! to creating customer-driven solutions to help marketers achieve their business objectives. Acknowledged by The New York Times as a business leader, Richard is a digital advertising veteran and expert, and has been published and quoted in numerous publications including The Wall Street Journal, Fortune, and Ad Age, and has spoken at dozens of industry conferences.
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Speakers BOON LAI
VP MARKETING HEALTH AND WELLNESS, PHILLIPS NORTH AMERICA Boon Lai is an award- winning marketing executive with 18+ years’ experience in the global B2B and consumer goods sectors. He has led teams in cities around the world — New York, London, Singapore and Amsterdam. From 20092012 he waas Chief Marketing Officer for Philips China, based in Shanghai. Boon’s experience with consumer, technology, financial services, health and pharmaceutical industries is broad and deep. He has a successful track record establishing brands and creating innovative omni-channel marketing campaigns. Fluent in English and Mandarin, Boon has worked with brands including Castrol and Reckitt Benckiser. He got his start on the agency side, at Leo Burnett Singapore and McCann Erickson NY.
LISA SHALETT
CHIEF MARKETING OFFICER, THE ODYSSEY
Lisa Shalett is Chief Marketing Officer of The Odyssey, a digital content platform for Millennials and Gen Z that has surpassed 10 million monthly uniques since its 2014 launch. Odyssey crowdsources content and ideas from its millennial influencers throughout the country, creating a highly engaged community. Odyssey offers valuable opportunities for brands to connect, collaborate and resonate with its community. Prior to joining The Odyssey, Lisa was Head of Brand Marketing & Digital Strategy at Goldman Sachs. She was named among the Brand Innovators’ Top 50 Women in Brand Marketing in 2013. She received her B.A., summa cum laude, from Harvard University, and her M.B.A. from Harvard Business School. 26
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GORDON MEYER
DIRECTOR DIGITAL MARKETING AT SIRIUSXM RADIO INC. @gordonmeyerjr Gordon Meyer is an industry veteran having been one of the first 30 employees at Razorfish servicing Fortune 100 clients such as Schwab and Ford Motorcars as they formulated their digital strategy in the 90s. He then joined a then scrappy Sirius Satellite Radio in 2005 that dared take on the 800 pound gorilla of terrestrial radio. Since then the company has overtaken and merged with its competitor XM Radio, experienced staggering subscriber growth from 800k subscribers to over 26MM active subscriptions and has disrupted terrestrial radio and transformed the industry.
ANNA STARTSEVA PRODUCT MARKETING MANAGER, NETBASE SOLUTIONS @AnnaStartse
Anna Startseva is Product Marketing Manager for NetBase Solutions, an SAAS big data social intelligence platform that global brands, TV networks, and agencies utilize for campaign management, crisis management, brand innovation, customer listening and advertising. NetBase enables companies to make decisions and drive ROI based on highly accurate, real-time data. In her role, Anna focuses on bringing new SAAS products and features to market, from launch strategy to execution. Prior to NetBase, she was a Marketing and Inventory Consultant at eBay, Inc. Earlier, she was Associate Director at APCO Worldwide, based in Washington, D.C.
Speakers MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS @MarcSternberg1
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and nonprofit organizations, including Make-A-Wish Foundation of Los Angeles and the AntiDefamation League/LA.
DAVID TEICHER
CHIEF CONTENT OFFICER, BRAND INNOVATORS @aerocles David Teicher is Chief Content Officer at Brand Innovators, managing content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage.
REID STEWART
VICE PRESIDENT, MEN’S MARKETING RALPH LAUREN
Reid Stewart is the head of Men’s Wear domestic marketing at Ralph Lauren. A sports-marketer turned fashion evangelist, Reid carries the mission of engaging and inspiring generations of customers across all of brands in Ralph Lauren’s men’s wear portfolio. He drives the marketing strategy for digital, traditional advertising, direct, events and in-store. Prior to fashion, Reid spent over 10 years as a senior leader at one of the top experiential marketing consultancies directing strategy for clients such as Toyota, Gillette and AT&T, partnering them with the top sports and entertainment properties around the world. Reid brings a unique perspective on how brands can engage consumers.
KHERI TILLMAN
VICE PRESIDENT GLOBAL BRAND DEVELOPMENT, HARMAN Kheri Holland Tillman is VP Global Brand Development at HARMAN, for brand management across the company. She leads the creation of marketing strategies, development of global platforms and partnerships, media, product placement and stewardship of product innovation for the company’s premium audio brands. After joining HARMAN in 2013, she oversaw the first-ever marketing partnership with a professional sports organization when HARMAN was named the official headphone, speaker and audio partner of the NBA. She also helms HARMAN’s talent partnerships and sponsorships with major musicians, including Maroon 5 and Quincy Jones. From Jell-O and Crystal Light to Amstel Light and Playtex – Tillman has boosted the popularity of several brands throughout her career. www.Brand-Innovators.com
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Speakers HELENA VERELLEN VP INTERNATIONAL MARKETING & COMMUNICATIONS, WWE @HelenaVerellen
Helena Verellen is a global marketing and media executive with expertise launching and promoting world-renown and start-up brands through innovative marketing and PR campaigns. She currently oversees the global marketing and PR teams and is responsible for the international marketing efforts across all lines of businesses for WWE. Helena is also Executive Producer of the Womensphere Nuclei Media Project, empowering the nextgeneration of female leaders and innovators. Earlier, Helena was VP of the International Marketing Division of Sony Music Entertainment where she was responsible for the global marketing campaigns of premier artists such as Beyonce, Maxwell, Jennifer Lopez and Ricky Martin.
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Advisory Board MADHUR AGGARWAL
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
DOUGLAS BUSK GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCACOLA COMPANY
B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
CHRIS CHESEBRO
CHARLIE COLE
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
CEO, THE LINE
ERICK DICKENS
JORGE FONTANEZ
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
MARC FONZETTI
NICOLE FRALEY
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
AVP DIGITAL MARKETING, VICTORIA’S SECRET
www.Brand-Innovators.com
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Advisory Board IAN GOMAR
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MAYUR GUPTA
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLYCLARK
KIRK HEINLEIN
SCOTT HUDLER
DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
JASON JOHN
ADAM KMIEC
CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
JOHN KOLLER
VICTOR LEE
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VP DIGITAL BRAND MARKETING, HASBRO
JAKE LESTAN
PJ LEWIS
HEAD OF BRAND PARTNERSHIPS & NEW PRODUCT COMMUNICATIONS, DISCOVER
SENIOR DIRECTOR, GLOBAL BRAND MARKETING & DESIGN, MATTEL
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Advisory Board TRESSIE LIEBERMAN SENIOR DIRECTOR & SOCIAL MARKETING, TACO BELL
ELLIOT LUM VP STRATEGIC MARKETING, COLUMBIA RECORDS
MICHAEL MA
PAUL MARCUM
SVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA
HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
MERYL TRUFFELMAN MACUNE VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTﾃ右 LAUDER
ANDREW MARKOWITZ
DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
ASHWIN NATHAN
MASON NELDER
MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
MARC PATRICK
DEB RADCLIFF
SENIOR BRAND DIRECTOR, NIKE EAST
SENIOR VP MARKETING, WEST MARINE
www.Brand-Innovators.com
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Advisory Board BETH REILLY
UMANG SHAH
SENIOR DIRECTOR, HEAD OF DIGITAL & SOCIAL MARKETING, BARILLA GROUP
GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
JOHN STARKWEATHER EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T
JON SUAREZDAVIS VICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
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CHAD STUBBS SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
CHRIS THORNE
GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA
Strategic Advisors NORTY COHEN CEO AND FOUNDER, MOOSYLVANIA @NortyCohen
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick
CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis
www.Brand-Innovators.com
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Title Sponsors
Bottlenose provides real-time comprehension of streaming data sources that hold hidden opportunities, threats and other phenomena material to your business. We do this through our advanced Trend Intelligence technologies that find vital and actionable signals in social, broadcast and enterprise data streams. Our Trend Intelligence application, Nerve Center(tm), offers an enterprisegrade, real-time dashboard for researching, discovering, tracking and acting on influential developments as they form and spread. Nerve Center is used by marketing, content, distribution, security, research, customer service and many other functions in leading brands and agencies, to identify, anticipate and instigate the trends that materially drive their business. @bottlenoseapp
Dstillery is at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete customer journey and activating them across all screens. Dstillery is building on five years of leading the data revolution by finding the customers scientifically proven to care about your brand. Dstillery works with over 400 top-tier brands, and have been recognized as one of Forbes’ Top 100 Most PromisingCompanies in America and Crain’s Best Places to Work in New York. @Dstillery
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Carusele brings together audiences, influencers, and brands though high quality social media content to increase awareness, engagement and brand recognition. Using an Organish(TM) media approach, our editors and content creator network create branded media that is shared exponentially across the social media landscape. Leading brands choose Carusele, an Ignite Social Media Company, because we help them activate the right audience in creative, strategic and measureable ways @carusele
Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. The brand’s advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, consumer packaged goods, and financial services. @dynamicsignal
Title Sponsors
Other agencies treat social media the way advertising has always been treated. At Ignite Social Media, we have created an innovative, specialized approach that we use to power social media marketing for some of the world’s best brands. Brands choose us because, as one of North America’s first social media agencies, we know how to turn business objectives into realities in creative, strategic and measurable ways @IgniteSMA
Microsoft is an American multinational corporation that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office office suite, and Internet Explorer web browser. Its flagship hardware products are Xbox game console and the Microsoft Surface series of tablets. Headquartered in Redmond, Washington, Microsoft is the world’s largest software company in terms of revenue. It is also considered one of the world’s most valuable companies and one of the most successful startup companies of all time by market capitalization, revenue, growth and cultural impact. @Microsoft
Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. Livefyre also acquired social storytelling platform Storify in September 2013 and Social Application Provider Realtidbits in November 2013. @livefyre
Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability the interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania
www.Brand-Innovators.com
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Title Sponsors
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NetBase is the award-winning social analytics platform that global companies use to analyze and engage with consumers in real-time to build your business. NetBase won CGT’s Best in Class: Consumer Goods Technology award this year. Our platform processes billions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation leaders. NetBase is a trusted partner to AMC Networks, American Airlines, Arby’s, Beam, Coca-Cola, Kenneth Cole, McCann Erickson, Ogilvy, Walmart and YUM!. Our customers report 34% cost reduction to capture social media insights, 20% time reduction to manage PR and significant boost in productivity for many business functions. Please contact us to learn more and to schedule a custom demo: www.netbase.com or email info@netbase.com @Netbase
Outbrain, helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia. @Outbrain
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal
Twitter is a global social networking platform that allows its users to send and read 140-character messages known as “tweets”. It enables registered users to read and post their tweets through the web, short message service (SMS), and mobile applications. As a global real-time communications platform, Twitter has more than 400 million monthly visitors and 255 million monthly active users around the world. Twitter’s active group of registered members includes World leaders, major athletes, star performers, news organizations, and entertainment outlets. It is currently available in more 35 languages. @twitter
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Title Sponsors
Unruly is the ad tech company that gets videos watched, tracked and shared across the Open Web. Positioned at the intersect of video, social, native & mobile, Unruly uses emotional audience data and user-friendly video formats to massively increase viewer engagement, brand performance & publisher revenues. With 3 out of every 4 video views now taking place outside of YouTube, 84% of Ad Age 100 brands already trust Unruly to connect with audiences at speed and scale across the Open Web. Unruly’s super power is emotional ad tech and its unique data set of over 2 trillion video views. Its secret weapon is passionate people on a mission to #DeliverWow.
Premiere Sponsor
Snaps is the first end-to-end solution for marketing in the messaging space. Our current clients include Pepsi, Burger King, Viacom, Sony Pictures, Warner Bros, The LA Kings, The Atlanta Hawks, L’Oreal and many others. Through our platform, brands can upload and manage their own emoji, sticker, gif and video content, and syndicate it through a branded keyboard on iOS and android, and also across our network of partner applications (Kik, Tango, Viber, etc.) reaching 600M+ global MAUs. Through our dashboard, marketers gain deep analytics and insights that inform content strategy and marketing investments across social and mobile. @makesnaps
www.Brand-Innovators.com
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