Brand Innovators Content Marketing NY 12-3-14 by Brand Innovators

Hello and ... Welcome to Brand Innovators Content Marketing in New York! Content marketing is as old as the hills, however, the Internet and innovative new advertising technologies are enabling brands to use content to communicate and engage with their consumers in more exciting ways than ever. By delivering unique and compelling content and consumer experiences online and educating consumers about the things that they are passionate about, brand marketers are creating millions of “earned” media impressions and building loyalty and trust with their consumers. Brandon Gutman Co-Founder

Marc Sternberg Co-Founder

Brand Innovators Content Marketing will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories about how they are leveraging original content and digital media to reach their consumers more efficiently, emotionally, and authentically than they ever could by using traditional media. We will hear from some of the best and brightest brand marketers in America about what’s working in content marketing and the major trends on the horizon. Thank you to all of our speakers, attendees, and partners who contributed to today’s program, and a big shout-out to IBM for hosting us. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event. Enjoy the show and we look forward to seeing you at our next event in New York, again, soon!

Marc Sternberg

Brandon Gutman

Co-Founder

Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. www.Brand-Innovators.com

Brand Innovators Team Brandon Gutman

Marc Sternberg

Co-Founder

Jared Hopfer

Ted Rubin

Head of Business Development

Acting Chief Marketing Officer

Paula Parisi

David Teicher

Chief Technology Officer

Chief Content Officer

Alexander Kanish

Leora Rosenberg

Business Development Manager

Program Director

Martina Suess

Gene Nech

Program Director

Head of CRM and Direct Marketing

Negeen Amuzegar

Marketing Coordinator

What’s Inside LETTER FROM THE FOUNDERS . ................................3 VIP SPEAKERS .......................................................... 6 AGENDA ....................................................................2 2 SPEAKERS............................................ .....................32 ADVISORY BOARD ................................................... 45 STRATEGIC ADVISORS .............................................48 SPONSORS. ...........................................................49 4

Get Social: @Brand_Innovator #bisummit

www.Brand-Innovators.com

Host

TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS, AUTHOR OF RETURN ON RELATIONSHIP @TedRubin

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist. In March 2009, when the CMO at e.l.f. Cosmetics (EyesLipsFace.com) he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted recently left his position as Chief Social Marketing Officer of Collective Bias. Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. His most recent book is Return on Relationship.

Event Chair

RENEE DUCRE GLOBAL MARKETING DIRECTOR, IBM SOCIAL BUSINESS, IBM CORPORATION @ReneeDucre

Renee Ducre works to drive the go-to-market execution and evangelism for IBMâ&#x20AC;&#x2122;s Social Business strategic growth initiative including communications, social media, event management, digital /web marketing and analytics, and demand programs. Establishing Key Performance Indicators (KPIs) dashboard and management system to track pipeline, leads, and overall progress (e.g., Share of Voice, etc.). She works to deploy social listening tools and search engine optimization analytics to improve performance of digital /social marketing campaigns. Additionally, Reneeâ&#x20AC;&#x2122;s role is to act as a liaison to geographies providing guidance to drive key messages, product announcements, and demand programs. With a special focus on better leveraging client success stories to increase usage and add a social component.

Get Social: @Brand_Innovator #bisummit

Keynote

ANDREW GRILL GLOBAL PARTNER, SOCIAL BUSINESS, IBM @andrewgrill

Andrew Grill is an internationally renowned thought leader in the field of digital and social media networks. Currently he is a Global Partner in IBM Interactive based in London with a remit to help drive understanding and deliver social business solutions to key IBM clients. Previously, Andrew was CEO of leading social influence platform Kred. He is passionate about explaining to large corporates how digital disruption will impact current thinking and strategy, with a focus on moving from social media to social business. Andrew presents at international conferences on a regular basis, and maintains the well-read blog LondonCalling.co tracking digital and social media trends. A former resident of Sydney, and a dual Australian-British Citizen, since 2005, Andrew deeply understands the issues facing companies, large and small, in the UK, US and European markets. Importantly, he firmly believes that “in order to get digital you need to be digital,” something he gleaned early on. Andrew launched his first website in 1994, while studying for a Master’s degree in Information Technology, He has since 1999 maintained andrewgrill.com. In fact he was serving email via bulletin boards as early as 1983.

Get Social: @Brand_Innovator #bisummit

Keynotes

MIKE SCAFIDI DIRECTOR, DIGITAL MARKETING OPERATIONS, PEPSICO @MDScafidi

As the Director of Digital Marketing Operations for PepsiCo Beverages, Mike Scafidi manages all digital marketing platforms including Pepsi’s global publish platform Pulse. In addition to brand and customer digital engagement marketing for programs and promotions, Mike leads Pepsi’s CRM, email and PXP engagement loyalty programs. He manages digital agency and vendor relationships across all beverage brands. Prior to joining PepsiCo Mike lead the global end-user technology practice for Razorfish as the Global Director of Presentation Layer Technology. His Presentation Layer approach to digital development revolutionized how digital agencies organized their teams to deliver dynamic and engaging digital experiences. Mike received his Bachelor of Science in Biology/Geology from the University of Rochester and holds 17 years of Digital Marketing experience.

RISHI DAVE CHIEF MARKETING OFFICER, DUN & BRADSTREET @RishiPDave

As Chief Marketing Officer for Dun & Bradstreet, Rishi Dave runs all marketing globally including brand, demand generation, digital, communications, PR, AR, operations, channel, events, sales enablement, corporate social responsibility and product marketing. Dave was previously Executive Director of Digital Marketing at Dell, in which capacity he had global responsibility for implementing marketing, lead generation, media, and content strategies for Dell.com, social media, communities, and mobile, and managed digital support of Dell events for Dell’s B2B segments. Previous to that, Dave drove Dell’s global web analytics strategy and worked on Dell’s CEO level strategy as part of Dell’s Corporate Strategy group. Dave has extensive experience in the technology sector spanning marketing and business development from startups to large corporations including Bain & Company, Trilogy Software, and eBay. He holds degrees in Chemical Engineering and Economics with Honors from Stanford University and an MBA in Marketing from the Wharton School. 12

Get Social: @Brand_Innovator #bisummit

Keynotes

KODI FOSTER HEAD OF BRAND INITIATIVES, OUTBRAIN @KodiFoster

As head of brand initiatives at Outbrain, Kodi Foster is responsible for leading strategic account development, collaborating with Fortune 500 brand partners on their content marketing initiatives. Kodi began at Outbrain by establishing the brandâ&#x20AC;&#x2122;s paid recommendations business, helping to grow Outbrain into the largest content discovery platform in the world. He also spends his time evangelizing about trends in the digital advertising space. Prior to joining Outbrain, Kodi was VP of Business Development at Sahara Media Holdings, a publicly traded investment company specializing in the digital media industry.

ASSAF HENKIN SENIOR VICE PRESIDENT, BRAND INTELLIGENCE SOLUTIONS, AMOBEE @ahenkin

Assaf Henkin is a New York-based entrepreneur & Tech Executive, currently Senior Vice President, Brand Intelligence Solutions, at Amobee, which offers marketers, agencies, publishers and operators advanced cross-channel digital marketing technology platform solutions with powerful intelligence. Prior to joining Amobee Assaf founded and served as CEO of the San Francisco-based content marketing and analytics firm Kontera, launched in 2003 and in June acquired by Amobee concurrent with its purchase of Adconion Direct. Assaf holds EMBAs from Tel Aviv University and Northwestern Universityâ&#x20AC;&#x2122;s Kellogg School of Management and a BS in Computer Information Systems from San Francisco State University, where he graduated Magna Cum Laude. He holds a patent in Real-Time Web Page Analysis and Modification.

Get Social: @Brand_Innovator #bisummit

Keynotes

SHAFQAT ISLAM COFOUNDER & CEO, NEWSCRED @shafqatislam

Shafqat Islam is the Co-Founder and CEO of NewsCred, the worldâ&#x20AC;&#x2122;s leading content marketing and syndication platform. As CEO, Shafqat manages the strategic growth of the company, pioneering a new content ecosystem for brands and publishers. NewsCred is backed by world-class investors, including Mayfield Fund, FirstMark Capital, Greycroft Partners and IA Ventures. Shafqat has spoken at events, including Paley Media Center Summits, Business Insider Conferences, Internet Week, Digital Hollywood, Digitas Newfronts, AAN Media Conferences, and Wharton Entrepreneurship panels. Prior to NewsCred, Shafqat was a VP at Merrill Lynch.

RICHARD KOSINSKI PRESIDENT, UNRULY @rj_kosinski

Richard Kosinski is President of Unruly, the leading global platform for getting social video watched, tracked and shared. He is a seasoned senior media executive, having worked in the industry for more than 25 years in a variety of senior management positions at companies including Yahoo!, Quantcast, The Wall Street Journal/Dow Jones and Forbes. His experience ranges from launching new divisions at Yahoo! to creating customer-driven solutions to help marketers achieve their business objectives. Acknowledged by The New York Times as a business leader, Richard is a digital advertising veteran and expert, and has been published and quoted in numerous publications including The Wall Street Journal, Fortune, and Ad Age, and has spoken at dozens of industry conferences.

Get Social: @Brand_Innovator #bisummit

Keynotes

JORDAN KRETCHMER CEO, LIVEFYRE @jkretch

Jordan Kretchmer is the Founder and CEO of Livefyre, the first Social CMS Platform used by the largest companies in the world to engage consumers through a combination of realtime conversation, content creation, social curation and social advertising. Kretchmer founded the San Francisco based startup in December 2009, and has overseen its growth to 100 employees and over $35M in venture financing. Livefyre is the 4th largest site network on the web, delivering over one billion live content streams every month. Before launching Livefyre, Kretchmer was the Vice President of Brand at Current TV where he led brand redevelopment for the media company. Previously, he was the Digital Creative Director at Butler Shine Stern and Partners, and Vice President/Associate Creative Director at Mullen Advertising.

MARTA MARTINEZ GLOBAL HEAD VIDEO SALES, AOL PLATFORMS @mm728

As Global Head of Video Sales, Marta Martinez oversees all sales and strategy efforts for AOL’s video offering and is tasked with the development of full service video solutions to meet advertiser and agency content and distribution needs online. Marta joined AOL in February 2013 as Head of Sales Strategy and Operations, leading AOL’s specialist sales teams in development and packaging of global advertising solutions and guiding the development of sales force effectiveness initiatives. Prior to joining AOL, Marta served dual roles as Senior Vice President Business Development & Operations and Chief Marketing Officer at MediaMath, where she led business development, marketing and strategic partnership initiatives, representing Fortune 500 brands and over 900 advertising and media agencies globally. Prior to that, she was SVP, Global Corporate Development at Havas Digital where she led the group’s executive and operational management in identifying and executing strategic development opportunities. Marta earned her MBA from the Stern School of Business at New York University and an MS in Business Administration from ESADE in Barcelona. 18

Get Social: @Brand_Innovator #bisummit

Keynotes

PEYMAN NILFOROUSH CEO, INPOWERED @ThePeyman

Peyman Nilforoush is the Co-Founder and CEO of inPowered. Brands use inPowered’s platform to help people make informed decision by discovering and promoting trusted expert content. A media entrepreneur and visionary, Peyman along with his brother Pirouz previously founded NetShelter in 1999, which became the world’s largest technology property on the web before being acquired by Ziff Davis in 2013. Peyman was named to the 2010 Who’s Who in Business Publishing by BtoB’s Media Business Magazine. He was a recipient of Profit 100’s Young Entrepreneur Award for being the youngest CEO on the list of fastest growing companies. Peyman is a Charter Member of C100, which supports and mentors Canadian entrepreneurs.

JANE ROY PRESIDENT, NORTH AMERICA, BUZZOOLA @buzzoola

Jane Roy is President, North America at Buzzoola, a private native adverting exchange that empowers brands to quickly and easily distribute video content to be seen and shared across a specially curated brand safe network of sites. Her 20 years of digital experience have seen her leading digital strategies for companies such as JP Morgan, P&G, IBM and Ford Motor Company. Jane’s deep understanding of how to effectively integrate media, data and technology to maximize marketing effectiveness for her clients is what sets her apart. Her previous work experience includes holding business development positions at Proclivity Media and Datran Media as well as management positions at Experian, Agency.com and Modem Media. She is an active member of the Ad Club, AWNY and the American Marketing Association where she has served as an Effie Award Judge. Jane graduated with a degree in Communications and is a Six Sigma Green Belt. She resides behind enemy lines in New York, NY where she proudly cheers on her favorite Boston sports teams.

Get Social: @Brand_Innovator #bisummit

Agenda WEDNESDAY, DECEMBER 3, 2014 IBM SOCIAL BUSINESS, NYC 7:30 am

BREAKFAST HOSTED BY IBM

8:30 am

WELCOME

8:40 am

KEYNOTE

Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators Event Chair: Renee Ducre, Global Marketing Director, IBM Social Business, IBM Corporation Host: Ted Rubin, Strategic Advisor and Acting CMO, Brand Innovators

Kodi Foster Head of Brand Initiatives, Outbrain

9:00 am

CONTENT MARKETING 2.0: FROM BOARDROOM TO NEWSROOM

There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy. Moderator: Mark Josephson, CEO, bitly Emily Culp, SVP-eCommerce & Omni-Channel Marketing, Rebecca Minkoff Guillermo Morrone, Vice President, Head of Global Consumer and Priceless Cities Content Strategy, MasterCard Worldwide Charles van Es, Senior Director Portfolio Brands, Heineken USA

9:30 pm

KEYNOTE TRANSFORMING MARKETING ORGANIZATIONS TO BE CONTENT DRIVEN Rishi Dave, Chief Marketing Officer, Dun & Bradstreet

CONTINUED ON PAGE 24 22

Get Social: @Brand_Innovator #bisummit

www.Brand-Innovators.com

Agenda 9:50 am

SOCIAL CONTENT MARKETING ROI The evolution of social content marketing continues as great brands like IBM have built core competencies and expertise within their marketing organizations. Finding ways to drive credibility, where prospects trust the messaging of business content on their social networks, is a key to performance. Can that approach scale beyond the limitations of likes or follows, which have been the foundation of social marketing through brand channels? This panel will discuss how IBM has harnessed the reach of both their employees and influencers to move the needle on measurable marketing results, creating new channels that take advantage of human-to-human relationships. Moderator: Jordan Shultz, Vice President, Dynamic Signal Amber Armstrong, Program Director, Social Business Market Making and Evangelism, IBM Bob Pulver, Senior Analyst, Social Insights, IBM Market Development & Insights, IBM

10:15 am

BRANDS AS EDITORS Let’s face it; there’ s a lot of content out there on the world wide web — maybe too much. Especially, now that every brand is a “publisher.” Breaking through the clutter has become more essential than ever, which is why brands need to think more like editors, creating compelling, interesting, and engaging content and experiences for consumers. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial. Moderator: Steve Moynihan, Vice President, OneSpot Leah Thelen, Director Interactive Marketing & E-Commerce, L’Oreal USA Liz Miersch, Editorial Director & Editor-in-Chief, Q by Equinox, Equinox

10:45 am NETWORKING BREAK HOSTED BY IBM 11:00 am

KEYNOTE — PEPSI AS PUBLISHER

Mike Scafidi, Director – Digital Marketing Operations, PepsiCo When Pepsi moved their digital strategy to publishing it focused its efforts around content and found some surprising results. Find out how Pepsi aligned over 70 countries to a single platform and how content is valued when a brand is a publisher.

CONTINUED ON PAGE 26 24

Get Social: @Brand_Innovator #bisummit

www.Brand-Innovators.com

Agenda 11:15 am

ACHIEVING BALANCE IN CONTENT PLANNING: MAXIMIZE ENGAGEMENT BY UNITING THE LEFT AND RIGHT BRAIN

With the content explosion, brands can no longer afford to ‘plan’ the times of year where they will go out and ‘collect’ the data that will tell them exactly what they need to produce to be relevant with their consumers. Instead, they need to constantly sense and listen; adapt to trends, cultural events and new innovation in order to really drive engagement and grow their brand. This case study will showcase how the French’s and Franks brands are re-shaping their content and brand experience by building a culture and operating model that is anchored in the brand strategy but driven by an ‘always-on’ insight mentality. Moderator: George Huff, CEO, Opal Mike Scafidi, Director – Digital Marketing Operations, PepsiCo

11:35 am KEYNOTE

Marta Martinez, Global Head Video Sales, AOL Platforms

11:55 am

DIGITAL VIDEO EXPLOSION Globally, IP video traffic will be 79 percent of all consumer Internet traffic in 2018, up from 66 percent in 2013. This percentage does not include video exchanged through peer-to-peer (P2P) filesharing. The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will be in the range of 80 to 90 percent of global consumer traffic by 2018. — Cisco Visual Networking Index, 2013–2018 The goal of every great piece of content marketing is to create an emotional connection with the consumer. Emotional connections drive engagement, and engagement drives word of mouth and brand loyalty. To that end, more brands than ever are embracing digital video to connect with their consumers in new and meaningful ways. In addition, digital video advertising is empowering brands with a new form of storytelling. Find out how cutting edge brands are moving the meter with digital video. Moderator: Dave Rosner, SVP, Head of Marketing, ZEFR Joseph Klicsu, Senior Manager, Digital Communications at Energizer Paul Marcum, Head of Global Digital Video, Bloomberg LP

12:25 pm KEYNOTE — BRANDS AS PUBLISHERS Shafqat Islam, CEO, NewsCred

12:45 pm

LUNCH HOSTED BY IBM CONTINUED ON PAGE 28

Get Social: @Brand_Innovator #bisummit

www.Brand-Innovators.com

Agenda 1:35 pm

KEYNOTE — FROM SOCIAL MEDIA TO SOCIAL BUSINESS: CONTENT IN THE AGE OF SOCIAL Andrew Grill, Global Partner, Social Business, IBM

2:00 pm KEYNOTE — THE URBAN LEGEND OF FREE SOCIAL MARKETING Jordan Kretchmer, CEO, Livefyre

In a time where our attention span is shorter than that of a goldfish, many marketers think they must share more and more content to a highly distractible audience. But with organic reach plummeting, chances are your audience still won’t see your content unless you throw more money at social networks. By investing in your owned and operated properties and shifting the focus from the quantity of real-time content to the quality of real-time content, you can earn organic followers that persist beyond a campaign.

2:20 pm

KEYNOTE — CONTENT DISTRIBUTION 2.0: THE NATIVE REVOLUTION FROM FAD TO REALITY TO TRUTH Jane Roy, President, North America, Buzzoola

We all know it: native advertising is on the rise primarily due to consumers adoption of multiple devices. However as an industry we continue to debate what we should report on to measure ROI. Here Jane Roy, President, Buzzoola covers market drivers behind its growth, the challenges marketers face and metrics to track by keeping focused on the main driver YOU! Tune in to find out how to get native to deliver great performance.

2:35 pm PEOPLE, PARTNERSHIPS, AND PRODUCTION: THREE ROUTES TO CREATING COMPELLING CONTENT Creating content and creating content people actually want are two very different matters. Seasoned brand marketers know that the secret to success is in finding the right strategy dictated by market opportunity and customer needs. Indeed, depending on those variables, three major approaches have emerged through which brand marketers can identify and develop compelling content. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers – or by taking on the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising. Lee Nadler, Marketing Communications Manager, MINI USA Nilay Shah, Director, Digital & Social Media, New York Football Giants Stephanie Shannon, Sr. Marketing Manager Casino/Gaming Partnerships, PepsiCo CONTINUED ON PAGE 30 28

Get Social: @Brand_Innovator #bisummit

Agenda 3:05 pm NETWORKING BREAK HOSTED BY IBM 3:20 pm

KEYNOTE

Assaf Henkin, Senior Vice President, Brand Intelligence Solutions, Amobee

3:40 pm SUCCESS STORY — EMPLOYEE ADVOCACY Liz Brown Bullock, CEO and Co-founder, Social Arts and Science Institute (SASI), formerly Director of Social Media and Community, Dell Eric Nystrom, Vice President, Brand Development, EveryoneSocial

4:05 pm

KEYNOTE — DRIVING ENGAGEMENT (NOT JUST CLICKS) Peyman Nilforoush, CEO, inPowered

Every day people create billions of pieces of content, yet there is only so much time in a day for people to consume content. How do you get people to actually pay attention and engage with YOUR content?

4:25 pm

KEYNOTE — POWERING UP WITH PROGRAMMATIC Richard Kosinski, President US, Unruly

Nearly 60% of marketers now use programmatic to power up their video media buys – do you? Richard Kosinski, President of Unruly, will explain the players and parties in a programmatic campaign and share important tips to make the most of this exciting new tool, while protecting your brand and avoiding potential pitfalls?

4:45 pm SUCCESS STORY — TONGAL 5:05 pm WHAT DOES SUCCESS IN CONTENT MARKETING LOOK LIKE Whether it is page views or leads you are looking for, success in content marketing is a function of what you are trying to achieve. Having said that, hopefully all of your content marketing efforts lead to new customers or conversions. Like other forms of digital media, brand marketers are constantly looking for metrics to help justify their investment in content marketing. How are brands successfully measuring content marketing results? Shivika Sinha, E-Commerce Marketing Manager, INTERMIX Penni Geller, Sr. Director, Digital Content Marketing, CA Technologies Colin Schoenberger, Associate Director, Social Media and Analytics, WNET, New York Public Media

5:35 pm BRAND INNOVATORS COCKTAIL RECEPTION 30

Get Social: @Brand_Innovator #bisummit

Speakers AMBER ARMSTRONG

PROGRAM DIRECTOR, SOCIAL BUSINESS MARKET MAKING AND EVANGELISM, IBM @ambarmstrong Amber Armstrong is the Program Director for Social Business Market Making and Evangelism at IBM. She is also a self-professed world traveler, food nerd, triathlete. Amber joined IBM in 2006, and has since then served in a variety of capacities including as Marketing Manager and Manager of Demand Generation for the Software and Product Innovation program. Prior to joining IBM she worked in marketing at LIS, Uniteq and First Union.

EMILY CULP

SVP, ECOMMERCE & OMNICHANNEL MARKETING, REBECCA MINKOFF @emilyculp Emily Culp is the SVP, eCommerce & OmniChannel Marketing at Rebecca Minkoff. She leads the eCommerce & Digital Marketing teams and focuses on consumer marketing and driving revenue leading key programs like: the eBay/RM store of the future, redesign of rebeccaminkoff.com, expanded social footprint and continual push to innovate for our consumer. Emily combines over a decade of experience from WW agencies (Ogilvy, Digitas, Arnold) with client-side experience at Estee Lauder Co. and Unilever. At Unilever she led the formation of the Amazon’s partnership with Unilever & launched eCommerce brand stores. 32

Get Social: @Brand_Innovator #bisummit

LIZ BROWN BULLOCK

CEO AND CO-FOUNDER, SOCIAL ARTS AND SCIENCE INSTITUTE (SASI) @lizbbullock Liz Brown Bullock is the CEO and Co-founder of Social Arts and Science Institute (SASI), which is focused to help organizations scale employee social engagement to build trust and business results. Liz is a 20+ year marketing Executive and most recently Director of Social Media and Community for Dell focused on embedding social media within the organization, activating customer connected employees and operationalizing Dell’s social enterprise. Founded and managed Dell’s social training and certification program, SMaC University, to activate employees to engage online on behalf of Dell.

PENNI GELLER

SR. DIRECTOR, DIGITAL CONTENT MARKETING, CA TECHNOLOGIES @penni333 Penni Geller is Senior Director of content marketing at CA, one of the largest independent enterprise software companies in the world. Penni is executive publisher and editor of Rewrite, where we bring together interesting insights from around the globe on what is happening in the application economy. Previously, Penni was executive publisher and editor for Smart Enterprise, a multi-platform, award winning custom publication.

Speakers BRANDON GUTMAN CO-FOUNDER, BRAND INNOVATORS @BrandonGutman As Co-Founder of the Brand Innovators, Brandon Gutman develops premium content, tapping marketers from the world’s most successful brands to share how they utilize emerging technology and new media to drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network. Prior to launching Brand Innovators Brandon held marketing and business development positions in the executive search sector, forging relationships with the most influential marketers, technology developers and venture capitalists in our industry.

MARK JOSEPHSON CEO, BITLY @markjosephson

Mark Josephson is a preeminent startup executive who joined bitly in July from AOL’s Patch, where he ran revenue and marketing. Prior to Patch, Mark was CEO of Outside.in, which was acquired by Aol in 2011. Outside. in was a leading hyperlocal platform that organized the web around neighborhoods for consumers, publishers and advertisers across the country. Prior to Outside.in, Mark was President and CMO of Seevast Corp and held various positions at About.com, including General Manager and Executive Vice President of Marketing and Business Development.

Get Social: @Brand_Innovator #bisummit

GEORGE HUFF CEO, OPAL @georgehuff

George Huff is the Co-Founder and CEO of Opal, creator of the world’s best collaborative planning software for brand marketing teams. As CEO, George leads a world class team of product and customer experience pioneers at Opal, allowing today’s leading brand marketers the space to think creatively and develop engaging narrative. Opal’s customers include some of world’s biggest brands including Target, Nestlé, Burberry & NASA. Prior to Opal, George lead a boutique agency specializing in digital brand strategies.

JOE KLICSU

SENIOR MANAGER, DIGITAL COMMUNICATIONS, ENERGIZER

As the senior manager of digital brand communications, Joe Klicsu is responsible for working with all brands (Schick, Playtex, Banana Boat, etc.) within the Energizer Personal Care (EPC) portfolio to implement best practices and drive greater innovation across all aspects of the digital media ecosystem. Prior to joining EPC, Joe spent 6 years at digital marketing agency, Modem Media, as well as other client side roles at GE and Microsoft. He graduated from James Madison University in 1996 and lives in CT with his wife and two daughters.

www.Brand-Innovators.com

Speakers PAUL MARCUM

ELIZABETH MIERSCH

GLOBAL HEAD OF DIGITAL VIDEO, BLOOMBERG MEDIA GROUP @jpmarcum

EQUINOX EDITORIAL DIRECTOR/ Q EDITOR-IN-CHIEF @LizMiersch

Paul Marcum is Global Head of Digital Video of Bloomberg Media Group, Bloomberg L.P.’s global multi-platform media organization that comprises web, mobile, television, digital video, radio, print magazines and live events platforms. Since joining Bloomberg L.P. in January 2013, Paul has worked to expand the organization’s digital video offerings while striving to improve the view experience, increase volume and distribution, and explore high-profile partnerships. Prior to Bloomberg, Paul was Director of Global Digital Marketing and Programming at GE, where he was responsible for creating and delivering the company’s online brand and reputation.

GUILLERMO MORRONE VICE PRESIDENT, HEAD OF GLOBAL CONSUMER AND PRICELESS CITIES CONTENT STRATEGY, MASTERCARD WORLDWIDE Guillermo Morrone brings close to 20 years of experience working in advertising, media, PR, consulting, online, branding and design worldwide. Presently, he is MasterCard’s Vice President, Head of Global Consumer and Content Strategy. Previously he was Head of Marketing for GEO Central and VP and Head of Merchant Marketing for the Latin America and Caribbean Region. Prior to MasterCard Guillermo was head of the International Marketing team at United Airlines and Delta.

Get Social: @Brand_Innovator #bisummit

A former SELF magazine fitness editor, certified trainer and the impetus behind staff lunchtime workouts, Liz Miersch lives for gravity-defying arm balances. As the Editor-in-Chief of Q, Equinox’s digital magazine, which launched in 2011 and features fitness, nutrition, wellness, travel and style coverage, Liz oversees all content creation and spearhead the production of Equinox’s proprietary advertorial videos including viral video, “The Contortionist,” with over 7 MM views on YouTube. She has been a key contributor to Equinox’s social media strategy (which has tripled its audience since the launch of Q) and branding initiatives. Prior to joining Equinox in 2010 she was Associate Fitness Editor at Conde Nast’s Self Magazine.

STEVE MOYNIHAN VP, SALES, ONESPOT

Steve Moynihan is VP Sales at OneSpot, the only platform that can fully integrate content strategy with data intelligence and the scale of the programmatic advertising ecosystem. Steve joined OneSpot from RichRelevance where he was VP, Central Region Sales. At RichRelevance, Steve led a team selling online retail advertising solutions to brands and agencies across the Midwest. Advertising sales is a second act in Steve’s career, having spent eighteen years on the agency side of the business in a variety of media planning/buying capacities.

Speakers LEE NADLER

ERIC NYSTROM

MARKETING COMMUNICATIONS MANAGER, MINI USA

VICE PRESIDENT, BRAND DEVELOPMENT, EVERYONESOCIAL @ericnystromsays

Lee Nadler is Marketing Communications Manager at MINI USA. He is responsible for managing unique, multichannel, MINIcentric marketing programs in the US. Lee oversees MINI’s three agencies (BSSP, BEAM Interactive, and Sanders/Wingo) and has overall responsibility for: advertising creative & media; MINIUSA.com on all platforms, digital/video marketing, social channels, partnerships, gorilla/stunts, multicultural marketing and research. During his 20-plus year career, he founded a consulting practice, Sherpa Marketing, Inc., which he ran for 10 years prior to joining MINI.

BOB PULVER

SENIOR ANALYST, SOCIAL INSIGHTS, IBM MARKET DEVELOPMENT & INSIGHTS, IBM @pulvereyes Bob Pulver is IBM’s Senior Analyst for Social Insights and Market Development & Insights. In that capacity he conducts social media research to gain insights on behaviors and trends, identify influencers and increase the efficacy of various IBM marketing initiatives across Cloud, Big Data & Analytics, Mobile, Social, Security and Cognitive Computing. Bob has more than 19 years of experience, the last seven of which were spent talking to clients’ business and technical leaders about what, why and how to leverage social business and analytics technologies within their organizations. A catalyst for enterprise innovation, he is passionate about harnessing collective intelligence for better decision-making.

Get Social: @Brand_Innovator #bisummit

Eric Nystrom serves as the Vice President of Brand Development at EveryoneSocial. In his role, he develops go to market strategies and manages partnership and influencer programs that extend the brand’s capabilities and deliver greater value to our customers. Prior to joining EveryoneSocial, Eric was a Director of Social Media and Community at Dell, chief social evangelist and a founding member of Dell’s Social Media Services Group. Eric holds a Political Science degree from University of California at Berkeley.

DAVE ROSNER

SVP, HEAD OF MARKETING, ZEFR

With more than 16 years of advertising and new media experience, Dave Rosner leads all marketing activity for ZEFR, from establishing the brand positioning to managing marketing and communications activities to driving awareness and adoption in the marketplace. Prior to joining ZEFR in July Dave served as Executive Vice President, Director Innovations for Initiative, one of the Interpublic Group’s two worldwide media networks. Dave led the agency’s Innovations unit nationally. Dave climbed the ranks at J. Walter Thompson (JWT) serving as Worldwide Account Supervisor where he helped launch the first content and entertainment group at an advertising agency.

Speakers COLIN SCHOENBERGER

ASSOCIATE DIRECTOR, SOCIAL MEDIA AND ANALYTICS, WNET, NEW YORK PUBLIC MEDIA @colin_schoen

Colin Schoenberger is Associate Director of Social Media and Analytics at WNET, New York’s flagship public media provider and producer of national PBS series such as Nature, American Masters, Great Performances and Finding Your Roots. In that capacity, Colin has promoted viewership across platforms and developed loyalty via social media for WNET-produced series, both at the national and local level. Since joining WNET in 2010, Colin has evolved conversion-focused reporting and content strategies, bridging divides between social, web, mobile and broadcast. From 2007-2009 he was a staff writer for LogoTV.com.

NILAY SHAH DIRECTOR, DIGITAL AND SOCIAL MEDIA, NEW YORK FOOTBALL GIANTS @giants Nilay Shah is the New York Giants’ Director of Digital and Social Media. With more than 10 years of experience with the Giants, Shah oversees all facets of Giants.com, the team’s official website, as well as social media platforms and mobile app development. Shah works closely with the Giants’ sales staff to develop content strategies that help deliver measurable Digital/Social ROIs for their partners. Under his watch, the Giants became the first professional sports team to include real time tweets on live game broadcasts and the first to utilize Augmented Reality.

Get Social: @Brand_Innovator #bisummit

JORDAN SHULTZ

VICE PRESIDENT, DYNAMIC SIGNAL @jordanshultz

As VP Sales at Dynamic Signal, Jordan Shultz works with enterprise clients to help them build scalable, high performance digital marketing channels through the use of Dynamic Signal’s Employee Advocacy platform, VoiceStorm. Jordan has had the pleasure of working with the founders of Dynamic Signal over the last 15years, having been part of ongoing success with them for customers such as IBM, NBCUniversal, Forbes, General Mills, Microsoft, Time Warner, IDG and General Mills; and value creation for shareholder equity with companies including Engage, ComScore and Adify. He lives in Yardley, PA with his wife and daughter.

MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS @MarcSternberg1 Marc Sternberg is a co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. Prior to that, Marc was president and COO of AlwaysOn from 2007-2011. At that Silicon Valley-based firm he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career Marc was the vice president of advertising sales for The Hollywood Reporter, a position he held from 1989-2007. He has served on the boards of numerous charitable and non-profit organizations, including MakeA-Wish Foundation of Los Angeles and the AntiDefamation League/LA.

Speakers SHIVIKA SINHA E-COMMERCE MARKETING MANAGER, INTERMIX @shivikasinha Innovative and performance-driven are apt descriptions for Shivika Sinha, Manager of E-commerce and Marketing for high-fashion website INTERMIX. Global citizen, digital marketer, dancer, dreamer and arts enthusiast also appropriate when applied to Shivika, who joined INTERMIX in December 2013, after two-and-a-half years at Oscar de la Renta. Prior to that she was a Senior Strategy Consultant at Epsilon. She began her career as an Integrated Marketing Communications Specialist at Snaphawk.

Get Social: @Brand_Innovator #bisummit

STEPHANIE SHANNON SR MARKETING MANAGER – CASINO/ GAMING PARTNERSHIPS @StephtacularS Stephanie Shannon has worn many hats as a brand marketer at PepsiCo. Starting in MultiCultural and Lifestyle marketing, transitioning to Music Engagement, and most recently to managing PepsiCo’s Casino/Gaming customer partnerships. She has pioneered various brand initiatives across the PepsiCo portfolio. Building artist partnerships, experiential consumer engagement, and story-telling through branded content, Stephanie believes in creating brand love by connecting consumers through innovative touch points. As a music nerd, proud techie, sneaker collector, and culture enthusiast, she encourages authenticity and values innovation. Stephanie holds a BS from the McIntire School of Commerce at the University of Virginia and an MBA from Howard University.

MICHAEL SON

VICE PRESIDENT, STRATEGIC PARTNERSHIPS @mls888 Michael Son is director of advertising sales at Disqus, the web’s leading discussion platform, working directly with brands, agencies, and leading content marketers. Prior to assuming his current position in August, Michael was Director of Advertising Sales at the company. Before joining Disqus, Michael developed strategic monetization and content partnerships at Google and YouTube, and led West Coast business development at MoPub.

Speakers LEAH THELEN

CHARLES VAN ES

CO-FOUNDER, BRAND INNOVATORS

SENIOR DIRECTOR, GLOBAL BRANDS, HEINEKEN USA @Charlesvanes

In her role as Director of Interactive Marketing and E-Commerce at L’Oreal USA, Leah Thelen is responsible for oversight of Lancome.com as well as the company’s digital marketing, supervision of its major E-Commerce processes and sales planning. She works with the Lancôme team to design, create, and implement product launches and support campaigns across digital marketing channels. Leah joined L’Oreal in 2005 and has held several roles in the organization including positions in Education, Customer Marketing and Sales. Before joining the Lancome.com digital team, Leah worked as Director of National Accounts managing the launch of L’Oreal brands Vichy and La Roche Posay at Walgreens. Leah is a graduate of Georgia State University and has an MBA in Marketing from Fordham University.

Get Social: @Brand_Innovator #bisummit

Charles van Es is the senior brand director for Global brands at Heineken USA, overseeing all marketing activities for Strongbow hard ciders, Newcastle Brown Ale, Amstel Light and Desperados. Strongbow is currently one of the fastest growing cider brands in the USA building on innovations and a recently launched above the line communication platform. For Newcastle Brown Ale he developed and launched the award winning No Bollocks campaign. This campaign is fully focused on digital and has become one of the most talked about digital campaigns in 2014. Since joining the Heineken company in 2003, Charles has brewed beer in Slovakia, was involved in strategic planning for the company in the US, and most recently is leading the Global brands brand team. He holds a MSC degree from Delft University of Technology in the Netherlands and an MBA from Columbia University in New York.

Advisory Board MADHUR AGGARWAL

VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP

DOUGLAS BUSK GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCACOLA COMPANY

B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL

LASTON CHARRIEZ SVP MARKETING, WESTERN UNION

CHRIS CHESEBRO

CHARLIE COLE

ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA

CEO, THE LINE

ERICK DICKENS

JORGE FONTANEZ

VICE PRESIDENT, MARKETING, KING’S HAWAIIAN

VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE

MARC FONZETTI DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS

NICOLE FRALEY AVP DIGITAL MARKETING, VICTORIA’S SECRET

www.Brand-Innovators.com

Advisory Board IAN GOMAR PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES

KIRK HEINLEIN DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T

JASON JOHN CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE

MAYUR GUPTA

GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLYCLARK

SCOTT HUDLER VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS

ADAM KMIEC SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS

JOHN KOLLER

VICTOR LEE

VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)

VP DIGITAL BRAND MARKETING, HASBRO

ELLIOT LUM

PAUL MARCUM

VP STRATEGIC MARKETING, COLUMBIA RECORDS

HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA

Get Social: @Brand_Innovator #bisummit

Advisory Board MERYL TRUFFELMAN MACUNE VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTﾃ右 LAUDER

ANDREW MARKOWITZ

DIRECTOR, GLOBAL DIGITAL STRATEGY, GE

ASHWIN NATHAN

MASON NELDER

MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO

DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON

MARC PATRICK

DEB RADCLIFF

SENIOR BRAND DIRECTOR, NIKE EAST

SENIOR VP MARKETING, WEST MARINE

UMANG SHAH

JOHN STARKWEATHER

GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY

JONATHAN STEPHEN HEAD OF DIGITAL COMMERCE & AIRLINE INNOVATION, MARKETING, SILVER AIRWAYS

EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T

CHAD STUBBS SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO

www.Brand-Innovators.com

Advisory Board JON SUAREZ-DAVIS VICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY

GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE

CHRIS THORNE

GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS

COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA

Strategic Advisors

JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick

SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy

TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin

Get Social: @Brand_Innovator #bisummit

Marquee Sponsors

For years, IBMers have been working with companies, cities and communities around the world to build a Smarter Planet. We’ve seen enormous advances, as leaders are using an explosion of data to transform their enterprises and institutions through analytics, mobile technology, social business and the cloud. We’ve also seen how this new era is starting to create winners. They’re changing how their decisions are made. They’re redesigning how their teams work, reassessing how to serve their customers, and changing the very nature of business. Businesses know that innovation comes from collaboration. And collaboration comes from everywhere. Firms that embrace the power of social technologies will unleash the productivity and innovation throughout the entire value chain—from employees to partners to suppliers to customers. @IBM

NewsCred is the leading content marketing platform. Pairing cuttingedge software with world-class content, we transform brands into storytellers. NewsCred’s Content Marketing Cloud© provides the easiest end-to-end solution for content planning, creation, publishing and analytics. In one place, brands gain unprecedented access to the world’s largest content marketplace, including licensed content from over 4,000 publishers and original content from our award-winning journalist network. Through NewsCred, global brands like Pepsi, P&G, Dell, General Electric and AIG have seen explosive growth in social sharing, engagement and lead generation. Learn more at newscred.com and follow us @NewsCred.

Outbrain is the world’s largest content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves over 150 billion personalized content recommendations every month and reaches over 553 million unique visitors across the globe. Outbrain’s expansion to some of the web’s largest global properties is a reflection of its successful innovations in supporting a new era of digital publishing. Top-tier premium publications that currently leverage the Outbrain platform include: CNN, ESPN, Le Monde, Fox News, The Guardian, Slate, The Telegraph, New York Post, Times of India and Sky News. Learn more at outbrain.com and follow us @Outbrain.

www.Brand-Innovators.com

Title Sponsors

Amobee is the company defining digital marketing with an innovative technology platform and solutions for advertisers, agencies, publishers and operators on a global scale. The Amobee platform enables its customers to run data-driven, targeted, cross-channel digital marketing campaigns with unparalleled ROI. Amobee is a division of SingTelâ&#x20AC;&#x2122;s Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee operates across North America, South America, Europe, Asia, and Australia. @amobee

BottlenoseÂŽ provides real-time comprehension of streaming data sources that hold hidden opportunities, threats and other phenomena material to your business. We do this through our advanced Trend Intelligence technologies that find vital and actionable signals in social, broadcast and enterprise data streams. Our Trend Intelligence application, Nerve Center(tm), offers an enterprise-grade, real-time dashboard for researching, discovering, tracking and acting on influential developments as they form and spread. Nerve Center is used by marketing, content, distribution, security, research, customer service and many other functions in leading brands and agencies, to identify, anticipate and instigate the trends that materially drive their business. @bottlenoseapp

Get Social: @Brand_Innovator #bisummit

AOL, Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. @AOL

Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and available impressions are distilled across all screens. @Dstillery

Title Sponsors

Disqus is the web’s community of communities. Online communities are where people go to connect with their passions. Disqus makes them better through more enjoyable discussions. And then links all those communities so it’s easier to discover and discuss new stuff worth talking about. Disqus reaches over 1 billion people a month, 2.5 million registered communities, and over 100M active commenter profiles. The service offers a networked comment system used to foster engagement and connect audiences from around the web. @disqus

Your employees want their company to be successful and they like talking about what they do. Let them spread the message via their social networks. What happens when you enable 100 of your employees, customers, or community members to promote your message via their personal social networks? On average, your reach will grow by 91,000, you’ll generate an extra 13,000 brand impressions, and 6,100 clicks back to your site per month. To learn more, please visit www. veryonesocial.com. @EveryoneSocial

Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. Advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, CPGs, and financial services. @dynamic_signal

Opal is the leader in collaborative planning for brand marketing teams. Opal’s cloud-based enterprise platform simplifies the planning and management of a brand’s content across any digital marketing channel. Many of the world’s leading brands use Opal to collaboratively plan and manage their brand content, including Target, Nestlé, Burberry and NASA. You can learn more about us by visiting workwithopal.com, and connect with us @workwithopal and join the #planforcontent conversation.

www.Brand-Innovators.com

Title Sponsors

Predictive Science is a software company focused on helping Fortune 1000 marketers discover and capture the value of their data. We are the pioneers of big data analytics for marketing. We pride ourselves in being able to understand business problems and deliver solutions with the mind of a data scientist. The purpose of our products is to create transparency, foster a spirit of accountability, and build the foundation for predictive analysis. We are data scientists who know marketing. @PredictiveSc

RUN is the leader in mobile-focused programmatic advertising technology. The company empowers clients with self-serve or managed service capabilities, and is backed by real-time up-to-the-second analytics. RUNâ&#x20AC;&#x2122;s cutting-edge mobile solutions integrate into its full suite of desktop capabilities and analytics products. Established in 2010, RUN is a NY-based company. @RunAds

Get Social: @Brand_Innovator #bisummit

Tongal is changing the way creative work gets done, by making it accessible to people everywhere. Its open platform enables brands, businesses and causes to tap into a global creative network, providing an inexhaustible resource for fresh ideas and insights, as well as superior film talent. Creatives participate on a level playing field, accessing work that has historically not been available. Tongalâ&#x20AC;&#x2122;s process allows creatives and brands to focus on what they do best. The result is outstanding work delivered with incredible speed and efficiency.Creativity set free. Tongal is based in Santa Monica, California. @Tongal

ZEFR is the leading technology company that empowers brands to discover and target their most important influencers and topics in video. With more data than any other YouTube partner, ZEFRâ&#x20AC;&#x2122;s BrandID platform provides a lens into culture and the tools to turn insights into more impactful media for brands. @ZEFRinc

Premiere Sponsors

Privately held, based in NYC, Bitly shortens more than 1 billion links per month as an integral part of social, SMS, email efforts (and more) from publishers, brands, government organizations, educational institutions, nonprofits and individual users. Processing more than 6 billion clicks on those links per month, Bitly remains the leader in an optimal sharing experience, and continues to unveil new products while generating one of the most valuable proprietary datasets in the world today. @bitly

Innovid delivers immersive advertising anywhere. Founded in 2007, we provide visionary marketers with the tools to create, deliver, and measure video campaigns, in any format, on any screen, publisher, or ad network. We built our Ad Server to address the issues specific to video ad serving and simplify the process for agencies and marketers. And as interactive video becomes the new normal, iRoll速 brings alive this new dimension of online video, reimagining the possibilities for interactive engagement across multiple screens to capture consumer curiosity and draw the viewer deep into the brand experience. @Innovid

inPowered delivers the highest engagement with promoted content by enabling brands to discover and promote content from the top experts. Our algorithm determines the top experts in any topic, shows brands what those experts are saying about them, and enables brands to drive people to engage with that content. We are in the credible content business, not the clickbait business. inPowered is headquartered in San Francisco with offices in New York and is backed by Rho Ventures and Relay Ventures. @inpwrd

Kargo is a mobile-first brand advertising company that pairs the most recognizable brands in the world with premium publishers for measurable mobile marketing success. With a scalable platform covering all major verticals, we make it possible to deliver highly impactful rich media, native and video creative with 100% transparency. In addition to being an OnMobile Top 100 winner for three consecutive years, Kargo is the recipient of multiple industry awards including a 2010 Digiday award for Best Mobile App Content and 2014 OMMA awards for Best Rich Media Execution. @Kargo

Get Social: @Brand_Innovator #bisummit

Premiere Sponsors

Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/ WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. Livefyre acquired social Storify in September 2013 and Social Realtidbits in November 2013. @livefyre

Unruly is the award-winning global platform for social video advertising. Unruly has delivered, tracked and audited 1.34 billion video views and executed 1,400+ successful social video campaigns for global brands and agencies including T-Mobile’s acclaimed Life’s for Sharing series, Evian’s global Roller Babies hit and Heineken’s Legends campaign. Reaching an audience of 725 million monthly unique users, Unruly distributes video and rich media formats across platforms including YouTube, Facebook, Twitter, premium publisher sites, influential blogs and mobile applications. @unrulymedia

Get Social: @Brand_Innovator #bisummit

OneSpot marries content marketing with the power, data intelligence, and infrastructure of online advertising. OneSpot’s platform turns owned and earned content into native advertising that drive positive business outcomes. Big data machine learning is applied to place native ads with the highest efficacy across all web traffic sources, and then makes use of viewer behavior data for re-targeting sequencing to optimize the content-to-conversion funnel. OneSpot has been running content ad campaigns in private preview since March 2012 for B2B, B2C and CPG companies. Now in public beta and live with display ads, OneSpot will shortly support channels including mobile, Facebook, Twitter, LinkedIn and AdWords/AdSense. @OneSpot