The keys to content marketing‌
Go
.?123
.?123
MARCH 18, 2015 PORTLAND, OR
Hello and ... Welcome to our inaugural Brand Innovators Content Marketing in Portland!
Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
Content marketing is as old as the hills, however, the Internet and innovative new advertising technologies are enabling brands to use content to communicate and engage with their consumers in more exciting ways than ever. By delivering unique and compelling content and consumer experiences online and educating consumers about the things that they are passionate about, brand marketers are creating millions of “earned” media impressions and building loyalty and trust with their consumers. Brand Innovators Content Marketing will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories about how they are leveraging original content and digital media to reach their consumers more efficiently, emotionally, and authentically than they ever could by using traditional media. We will hear from some of the best and brightest brand marketers in America about what’s working in content marketing and the major trends on the horizon. Thank you to all of our speakers, attendees, and partners who contributed to today’s program. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event. Enjoy the show and we look forward to seeing you at our next event in Portland, again, soon!
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.
Brand Innovators Team Brandon Gutman Co-Founder
Ted Rubin
Acting Chief Marketing Officer
David Teicher
Chief Content Officer
Leora Rosenberg Program Director
Maria Sekar
Program Director
Taylor Cohen
Program Director
Marc Sternberg Co-Founder
Jared Hopfer
Head of Business Development
Paula Parisi
Chief Technology Officer
Alexander Kanish
Business Development Manager
Martina Suess
Program Director
Negeen Amuzegar
Marketing Coordinator
Parker Johnson
Marketing Coordinator
What’s Inside LETTER FROM THE FOUNDERS ........................................
3
VIP SPEAKERS .................................................................
6
AGENDA ............................................................................. 12 SPEAKERS ........................................................................
18
ADVISORY BOARD ...........................................................
23
STRATEGIC ADVISORS ....................................................
27
SPONSORS ...................................................................... 28
4
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Keynote
DIANE AYLSWORTH MARKETING DIRECTOR, STUMPTOWN COFFEE ROASTERS @stumptowncoffee
Diane Aylsworth leads the Marketing and Creative team for Stumptown Coffee Roasters. From whole bean coffee to cold brew to merchandise, she leads an internal team of creatives that keep the Stumptown brand strong while intentionally breaking the rules that are often considered ‘givens’ in brand management and marketing. She is responsible for brand growth and innovation across numerous sales channels and works closely with the communications and content marketing team. Prior to joining Stumptown, Diane led B2B National Account and Distributor Marketing for Sugar Foods Corporation, and began her brand management career at Nestle working on brands such as Nesquik and Lean Cuisine.
BRADY WALEN BRAND MANAGER, WIDMER BROTHERS BREWING @BradyWalen
Brady Walen is the brand manager for Widmer Brothers Brewing, Portland’s largest brewery and brewers of Oregon’s favorite craft beer. As a craft beer enthusiast with a passion for building brands, Brady has been developing marketing, brand and communications strategies for the last 10 years and has been actively involved in the local beer community since moving to Portland from Chicago in 2009.
6
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Success Story
HUNTLEY MCNABB VP MARKETING, CAREPAYMENT @CarePayment
Huntley McNabb joined CarePayment in 2012 to oversee marketing. He brings over 20 years of experience in technology and financial services marketing. Before joining CarePayment, Huntley was vice president of marketing for MedSynergies, Inc., a provider of revenue cycle and hospital-physician alignment services, and was director of marketing for hotel technology provider Pegasus Solutions, Inc. He also held leadership positions in sales, account management and marketing for TRX, Inc., and Sabre. Huntley received an MBA from the University of Texas at Austin, and received his undergraduate degree in English from Rice University.
Success Story
BRYAN RHOADS GLOBAL SOCIAL MARKETING, INTEL CORPORATION @bryanrhoads
Bryan Rhoads runs global social marketing at Intel. He is an OG content specialist and strategizes Intel’s global approach to earned and paid social media and native advertising. In addition, Bryan manages Intel’s award-winning partnership w/ VICE Media that resulted in The Creators Project. In 2014 Bryan was named “Content Marketer of the Year” by the Content Marketing Institute. In addition to Intel, Bryan has also worked at Davinci Software and Hollywood Entertainment. He was educated at MIT’s Sloan School of Management, embarking on a career that focuses on the evolution of Media + Brand + Technology.
8
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Keynote
KODI FOSTER HEAD OF BRAND INITIATIVES, OUTBRAIN @kodifoster
As head of brand initiatives at Outbrain, Kodi Foster is responsible for leading strategic account development, collaborating with Fortune 500 brand partners on their content marketing initiatives. Kodi began at Outbrain by establishing the brand’s paid recommendations business, helping to grow Outbrain into the largest content discovery platform in the world. He also spends his time evangelizing about trends in the digital advertising space, and has spoken at event including Brand Innovators, The Ataway Exchange Conference, Open Co., and The Advertising Club Media:Now Conference. Prior to joining Outbrain Kodi was VP of Business Development at Sahara Media Holdings, a publicly traded investment company specializing in the digital media industry. He is a graduate of Cornell University.
Keynote
GEORGE HUFF CEO, OPAL LABS INC.
@georgehuff, @workwithopal George Huff is the Co-Founder and CEO of Opal Labs, creator of the world’s best collaborative planning software for brand marketing teams. As CEO, George leads a world class team of product and customer experience pioneers at Opal, allowing today’s leading brand marketers the space to think creatively and develop engaging narrative. Opal’s customers include some of world’s biggest brands including Target, Nestlé, Burberry & NASA. Prior to Opal, George lead a boutique agency specializing in digital brand strategies.
10
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Agenda WEDNESDAY, MARCH 18, 2015
RIVERPLACE HOTEL, PORTLAND, OR
8:45 am
WELCOME Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators
9:00 am
CONTENT MARKETING 2.0: FROM BOARDROOM TO NEWSROOM
There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy. Huntley McNabb, Vice President of Marketing, CarePayment Chris Murphy, Director of Brand Communications & Digital Marketing, adidas Luis Vargas, VP Business Development & Experiences, The Clymb
9:40 am
KEYNOTE
10:10 am
BRANDS AS EDITORS
Brady Walen, Brand Manager, Widmer Brothers Brewing
There’ s a lot of content on the world wide web — maybe too much, especially, now that every brand is a “publisher.” Breaking through the clutter has become essential, which is why brands need to think more like editors, creating interesting, and engaging content and experiences for consumers. Great content must resonate with consumers in order for them to believe it, share it, and reflect positively on your brand. Learn how brands are beginning to think and act like editors and what it takes to build a virtual (or actual) newsroom. Moderator: Jon Kishpaugh, Account Executive, Livefyre TJ Ansley, Director of Digital Media, Portland Trail Blazers Leslie Constans, Strategic Brand Communications & Marketing, Cambia Health Solutions Jacob Curtis, Marketing Manager, CON2R Michael Ehrlich, Director of Public Relations, adidas CONTINUED ON PAGE 14 12
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Agenda 10:50 am NETWORKING BREAK 11:10 am
KEYNOTE — THE NEW DEFAULT Kodi Foster, Head of Brand Initiatives, Outbrain Content is no longer a “nice-to-have” and mobile is no longer the “new kid on the block” in digital marketing: they are the primary means of communication between brands and consumers. In this discussion, Kodi will discuss why fluency in content and mobile engagement isn’t just a marketing imperative – it’s a business imperative.
11:30 am
SUCCESS STORY — INTEGRATED STORYTELLING Bryan Rhoads, Global Social Marketing, Intel Corporation Audiences and the media they consume are in constant motion. The modern web, the devices that we use, the trends and the overall electronic ecosystem is a thing of marvel, but it’s really nothing new. Its rather the continued evolution of our social animal and our hunger for what the ancient Greeks would call “mythos”. Bryan will discuss how our jobs are changing to meet new demands and demo Intel’s global approach for storytelling w/ special emphasis on the award-winning the Creators Project w/ VICE media andIntel iQ.
12:05 pm KEYNOTE
George Huff, CEO, Opal Labs
12:30 pm LUNCH 1:30 pm
KEYNOTE — KEEPING THE STUMPTOWN BRAND FRESH Diane Aylsworth, Marketing Director, Stumptown Coffee Roasters In 15 years, Stumptown Coffee Roasters has evolved from a small, local coffee roaster on SE Division St. to a well-known national brand. We’ve expanded to new markets, new product lines, and evolved in the digital age. To stay relevant and true to ourselves, we are constantly refreshing our brand through content and artistic exploration. Here’s how we do it.
CONTINUED ON PAGE 16 14
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Agenda 2:00 pm
PEOPLE, PARTNERSHIPS, AND PRODUCTION: THREE ROUTES TO CREATING COMPELLING CONTENT Creating content and creating content that people actually want are two very different matters. Seasoned brand marketers know the secret to success is finding the right strategy dictated by broader objectives, market opportunity, and most importantly, customer needs. Whether it’s through partnerships with existing creative organizations, working with individual people – celebrities and customers alike – or by taking on the challenge head on and producing content in-house, the key is to create something that doesn’t feel like advertising, but is informative, entertaining, or otherwise relevant to people’s lives and interests. Eric King, Social Strategist, KEEN Footwear Kevin Patterson, US Consumer Campaigns Manager, Intel Corporation Emily Priebe, Marketing Manager, Epicodus Judith Rich, Marketing Director, Getty Images
2:40 pm
SUCCESS STORY — BRIDGING HEALTHCARE’S AFFORDABILTIY GAP Huntley McNabb, VP Marketing, CarePayment As healthcare providers adopt retail practices to address the needs of the new healthcare consumer, CarePayment guides them down the path to improving their patients’ financial experience and removing perceived barriers.
3:10 pm
NETWORKING BREAK
3:30 pm
WHAT DOES SUCCESS IN CONTENT MARKETING LOOK LIKE Whether it’s page views or leads you are looking for, success in content marketing is a function of what you are trying to achieve. Having said that, hopefully all of your content marketing efforts lead to new customers or conversions. Like other forms of digital media, brand marketers are constantly looking for metrics to help justify their investment in content marketing. How are brands successfully measuring content marketing results? What is the ROI of content marketing vis-àvis other media? How can you deliver more tangible results? Kyle Cassidy, Director of Copywriting & Editorial, The Clymb Sarah Eadie, Content Marketing Analyst Simple Finance Amandine Le Roux, Marketing Manager, Plywerk Steve White, Group Director, R/GA
4:10 pm 16
BRAND INNOVATORS COCKTAIL RECEPTION
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
MO OSY LVA NI A PR ESE NTS
THE 2015 MILLENNIAL STUDY RANKING REPORT Over the last two years, we've surveyed more than 3,500 Millennial consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.
FOR MORE INFORMATION, CONTACT:
NORTY COHEN, FOUNDER/CEO MOOSYLVANIA
314-644-7901 • NORTY@MOOSYLVANIA.COM
Speakers TJ ANSLEY
Director of Digital Media, Portland Trail Blazers @tjansley TJ Ansley is Director of Digital Media for the Portland Trail Blazers, having joined the organization in July 2013. TJ has has six years of Digital Media management experience in large organizations, including three years as Digital Content Editor for the Ohio-based Columbus Crew (Major League Soccer). He received his BS in Communications Technology from Eastern Michigan University.
LESLIE CONSTANS Brand Strategy, Cambia Health Solutions @lconstans
18
KYLE CASSIDY
Director of Copywriting and Editorial, The Clymb @Kyle_Cassidy Kyle Cassidy is Director of Editorial Content and Copywriting at The Clymb, Oregon’s second fastest-growing business and the fastest-growing retailer in Outdoor Industry history. An award-winning journalist and publishing industry refugee, he was the second hire on the The Clymb’s marketing team and founded the company’s content empire. He also edits The Clymb’s blog, which features award-winning work by the world’s leading writers and photographers. Kyle has published over 2,000 stories at The Clymb, driving hundreds of thousands of monthly views as well as content shares from highprofile influencers such as Travel Oregon, The North Face, Outside magazine, and more.
JACOB CURTIS MARKETING MANAGER, CON2R @JacobKCurtis
Leslie Constans manages brand strategy for Cambia Health Solutions. She is responsible for brand and content strategy and communications, including positioning, messaging and integrated brand communications (digital/social, PR, events, internal, etc.) for Cambia and its family of companies. Prior to joining Cambia in 2013, Leslie served as Director of Marketing and Communications for the Oregon Entrepreneurs Network, was Public Relations Manager for Knowledge Universe and Manager of Global Relations for Columbia Sportswear. Earlier in her career she held marketing positions at IBM and SAP.
An experienced New Media Marketer and Personal Branding advocate, Jacob Curtis consults both companies and individuals in developing and maintaining their digital identity online. Previously Jacob has worked as a content strategist and community manager for a few major B2B and B2C Fortune 500 companies and in his free time produces the well-known ‘#SocialMediaMinute’ tutorial series published on his popular You Tube channel.
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Speakers SARAH EADIE CONTENT MARKETING ANALYST, SIMPLE FINANCE @eadiest Sarah Eadie joined Simple to help talk to customers in a way no bank has ever before. A full stack content marketer on a growing team, Sarah focuses on bringing traditionally monotonous banking topics to life by promoting Simple customers and emphasizing the human aspect of money. She spends free time furthering her dream of becoming Kanye West’s biographer. Tweet her @eadiest whenever.
DIRECTOR OF PUBLIC RELATIONS, ADIDAS AMERICA @adidasusprguy
Michael Ehrlich is the Director of Public Relations for adidas America, where he leads PR strategy across all sport and style categories. In his 4 years at adidas and 3 years at adidas’ PR agency of record, Michael has developed and executed programs to support products launches, marketing campaigns, sponsorships, events, professional and college partners and corporate initiatives. Highlights include the 2010 and 2014 World Cups, 2008 and 2012 Summer Olympics, NBA All-Star Games, Major League Soccer and working with athletes such as DeMarco Murray, Robert Griffin III, David Beckham, Derrick Rose and Damian Lillard.
BRANDON GUTMAN
ERIC KING
CO-FOUNDER, BRAND INNOVATORS @BrandonGutman
SOCIAL STRATEGIST, KEEN FOOTWEAR @ericking
As Co-Founder of the Brand Innovators, Brandon Gutman develops premium content, tapping marketers from the world’s most successful brands to share how they utilize emerging technology and new media to drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network. Prior to launching Brand Innovators Brandon held marketing and business development positions in the executive search sector, forging relationships with the most influential marketers, technology developers and venture capitalists in our industry.
20
MICHAEL EHRLICH
Get Social: @Brand_Innovator #bisummit
Eric King is a creative social strategist and community manager with 6 years of experience building online communities through social media and content creation. He’s spent the past 3.5 years as the social manager and “voice” for KEEN Footwear, an outdoor footwear and lifestyle brand headquartered in Portland, OR. Before joining the outdoor market, he spent time working in the fields of web marketing and sports journalism. When not interacting online, look for Eric on his bike, exploring the hills of Portland, or in a local brewpub catching the latest Blazers or Timbers game.
Speakers JONATHAN KISHPAUGH
AMANDINE LE ROUX
ENTERPRISE SALES, LIVEFYRE @KishPow
MARKETING MANAGER, PLYWERK @dina_leroux
Jonathan Kisphpaugh spearheads enterprise sales for Livefyre, an SaaS platform that helps companies engage customers more meaningfully through a combination of realtime conversation, social curation, content and advertising. His goal is to evolutionize how global businesses engage customers through real-time content marketing, via Livefyre’s platform, on which more than 1000 brands can curate real-time content across all social channels back into their owned web properties, mobile apps, advertisements and television broadcasts. Prior to Livefyre, Jon was in Enterprise Sales at Cloudwords, Inc..
CHRIS MURPHY SENIOR DIRECTOR / MANAGING EDITOR, NEWSROOM, ADIDAS US @C3MurphO Chris Murphy has been with adidas for nearly 10 years, starting in the eCommerce group as a consultant, moving into Digital Marketing where he led that team for 3 years, then as the Director of Brand Communications and Digital Marketing, and now as the Managing Editor of the Portland-based Newsroom. He has held both global and regional management positions while at adidas. Chris began his career in Marketing in 1998 with a small .com start-up in Hood River, OR. In 2001, he began consulting online retailers and agencies on website development and online selling tools. Chris is a strategic marketer with a passion for sports and all things digital.
As Marketing Manager for Plywerk, Amandine Le Roux is responsible for introducing Plywerk’s brand and products to potential new customers, while aligning marketing efforts with unified campaigns that extend across all channels and conform to the company’s core values and branding. Amandine’s experience in sales, marketing and account management spans e-commerce, social media, creative digital design and copywriting. Prior to joining Plywerk, she was a Sales and Account Manager for 555lab, Marketing Director for Muze Events and Bright Records, companies she founded.
KEVIN PATTERSON US CONSUMER CAMPAIGNS MANAGER, INTEL CORPORATION @kevinepatterson Kevin Patterson is Consumer Campaign Manager for Intel Americas and US Consumer Media Manager (interim). He is responsible for hundreds of millions of dollars managing both Intel-direct consumer media campaigns in the USA and large joint marketing activities with leading retailers. Kevin’s campaigns have won industry awards and recognition, including an ARF Ogilvy Award and Adweek “Top Back to School” and “Top Holiday Ads” 2014. Prior to Intel, Kevin worked on the ad/marketing agency side for clients that included GE, Ford, Nissan/Infiniti, Lexus, and The World Bank. He has designed marketing programs adopted globally and in use by leading companies over a decade later. www.Brand-Innovators.com
21
Speakers EMILY PRIEBE MARKETING MANAGER, EPICODUS @EmilyPriebe Passionate about digital marketing, Emily Priebe started her career as a copywriter for an e-commerce company and later moved into a more comprehensive digital marketing role at the same company. She later took over as the Marketing and Content Manager for a local digital marketing agency where she was in charge of developing the agency’s content initiatives and directing marketing strategies. Emily is currently finishing a Master’s Degree in Strategic Communication at the University of Oregon, focusing her research on content marketing strategies.
MARC STERNBERG
CO-FOUNDER, BRAND INNOVATORS @MarcSternberg1
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the AntiDefamation League/LA.
22
Get Social: @Brand_Innovator #bisummit
JUDITH RICH MARKETING DIRECTOR, GETTY IMAGES @fooditka Judith Rich is a seasoned marketer with more than 10 years of experience in digital marketing, B2B and consumer strategy as well as content marketing. She’s worked for brands such as Discovery Communications, HBO, Forbes and most recently, Getty Images. In her recent role as Head of Content Marketing at Getty Images, Judith has strengthened the Getty Images brand by illuminating the stories and trends found in visuals communications. Currently, Judith lives in Portland and serves as a marketing consultant to small and enterprise companies.
LUIS VARGAS
VP Business Development & Experiences, The Clymb @iamluisvargas Luis Vargas is currently the VP, Business Development & Experiences at The Clymb, based in Portland, Oregon. The Clymb is a 4.5 million+ member strong, e-commerce and content business selling gear, apparel and global adventure travel experiences. Luis has spent his career in the travel and tourism industry having held leadership roles at iconic brands such as REI, The Walt Disney Company and Backroads. He is a graduate of The Anderson School of Management at UCLA, a Certified Sommelier, and sits on the Board of Directors of Sustainable Travel International, the Adventure Cycling Association and is a frequent advisor to the Adventure Travel Trade Association.
Speakers STEVEN WHITE Group Director, R/GA @steveewhite
Steven White is a former engineer and coder turned digital strategist and advertising executive devoted to bringing simple, effective solutions to brands in the digital ecosystem. As Group Director for R/GA he leads the company’s global direct-toconsumer Nike business, including Nike.com, NIKEiD and Digital Retail. Based in Portland, Steve manages teams locally and in NYC across digital commerce implementations, commerce platform optimization, APP development and next-gen Seamless Retail.
24
Get Social: @Brand_Innovator #bisummit
Advisory Board MADHUR AGGARWAL
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
DOUGLAS BUSK GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCACOLA COMPANY
B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
CHRIS CHESEBRO
CHARLIE COLE
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
CEO, THE LINE
ERICK DICKENS
JORGE FONTANEZ
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
MARC FONZETTI
NICOLE FRALEY
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
AVP DIGITAL MARKETING, VICTORIA’S SECRET
www.Brand-Innovators.com
25
Advisory Board IAN GOMAR
26
MAYUR GUPTA
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLYCLARK
KIRK HEINLEIN
SCOTT HUDLER
DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
JASON JOHN
ADAM KMIEC
CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
JOHN KOLLER
VICTOR LEE
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VP DIGITAL BRAND MARKETING, HASBRO
ELLIOT LUM
MICHAEL MA
VP STRATEGIC MARKETING, COLUMBIA RECORDS
SVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA
Get Social: @Brand_Innovator #bisummit
Advisory Board PAUL MARCUM HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
MERYL TRUFFELMAN MACUNE VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTﾃ右 LAUDER
ANDREW MARKOWITZ
ASHWIN NATHAN
DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
MASON NELDER
MARC PATRICK
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
SENIOR BRAND DIRECTOR, NIKE EAST
DEB RADCLIFF
UMANG SHAH
SENIOR VP MARKETING, WEST MARINE
GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
JOHN STARKWEATHER
JONATHAN STEPHEN
EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T
HEAD OF DIGITAL COMMERCE & AIRLINE INNOVATION, MARKETING, SILVER AIRWAYS
www.Brand-Innovators.com
27
Advisory Board CHAD STUBBS SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
CHRIS THORNE
GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA
28
Get Social: @Brand_Innovator #bisummit
JON SUAREZDAVIS VICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
Strategic Advisors NORTY COHEN
CEO AND FOUNDER, MOOSYLVANIA @NortyCohen
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis
www.Brand-Innovators.com
29
Marquee Sponsor
Opal is the leader in collaborative planning for brand marketing teams. Opal’s cloud-based enterprise platform simplifies the planning and management of a brand’s content across any digital marketing channel. Many of the world’s leading brands use Opal to collaboratively plan and manage their brand content, including Target, Nestlé, Burberry and NASA. To learn more visit workwithopal.com and connect with us @workwithopal and join the #planforcontent conversation.
Title Sponsors
AOL, Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. @AOL
30
Get Social: @Brand_Innovator #bisummit
Bottlenose provides real-time comprehension of streaming data sources that hold hidden opportunities, threats and other phenomena material to your business. We do this through our advanced Trend Intelligence technologies that find vital and actionable signals in social, broadcast and enterprise data streams. Our Trend Intelligence application, Nerve Center(tm), offers an enterprisegrade, real-time dashboard for researching, discovering, tracking and acting on influential developments as they form and spread. Nerve Center is used by marketing, content, distribution, security, research, customer service and many other functions in leading brands and agencies, to identify, anticipate and instigate the trends that materially drive their business. @bottlenoseapp
Title Sponsors
Dstillery is at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete customer journey and activating them across all screens. Dstillery is building on five years of leading the data revolution by finding the customers scientifically proven to care about your brand. Dstillery works with over 400 top-tier brands, and have been recognized as one of Forbes’ Top 100 Most Promising Companies in America and Crain’s Best Places to Work in New York. @Dstillery
Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/ WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. Livefyre also acquired social storytelling platform Storify in September 2013 and Social Application Provider Realtidbits in November 2013. @livefyre
Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. The brand’s advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, consumer packaged goods, and financial services. @dynamicsignal
Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability the interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania
www.Brand-Innovators.com
31
Title Sponsors
Outbrain, helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia. @Outbrain
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal
Premiere Sponsor
The premier mobile publisher platform, Kargo delivers innovative advertising experiences and integrated marketing opportunities across Kargo’s proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the overall growth and monetization of its audience across its major media brand properties. In addition to being an OnMobile Top 100 winner for two consecutive years, Kargo is the recipient of multiple industry awards including the 2010 Mobi and DPAC awards for Best Mobile Website, the 2010 DPAC award for Best iPhone Application and the 2011 OMMA award for Best Mobile Marketing Campaign. @Kargo 32
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com