Hello and...
Welcome to Brand Innovators Content Marketing in Atlanta!
Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
Content marketing is as old as the hills, however, the Internet and innovative new advertising technologies are enabling brands to use content to communicate and engage with their consumers in more exciting ways than ever. By delivering unique and compelling content and consumer experiences online and educating consumers about the things that they are passionate about, brand marketers are creating millions of “earned” media impressions and building loyalty and trust with their consumers. Brand Innovators Content Marketing will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories about how they are leveraging original content and digital media to reach their consumers more efficiently, emotionally, and authentically than they ever could by using traditional media. We will hear from some of the best and brightest brand marketers in America about what’s working in content marketing and the major trends on the horizon. Thank you to all of our speakers, attendees, and partners who contributed to today’s program. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event. Enjoy the show and we look forward to seeing you again at our next event in Atlanta!
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
3
Brand Innovators Team Brandon Gutman
Marc Sternberg
Co-Founder
Co-Founder
Jared Hopfer
Ted Rubin
Head of Business Development
Acting Chief Marketing Officer
Paula Parisi
David Teicher
Chief Technology Officer
Chief Content Officer
Dylan Ruby
Alexander Kanish
Community Manager
Business Development Manager
Gene Nech
Head of CRM and Direct Marketing
What’s Inside LETTER FROM THE FOUNDERS . ................................ 3 VIP SPEAKERS ........................................................... 5 AGENDA ..................................................................... 12 SPEAKERS............................................ ...................... 16 ADVISORY BOARD ..................................................... 26 STRATEGIC ADVISORS .............................................. 30 SPONSORS. ............................................................ 31
4
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Host
KODI FOSTER HEAD OF BRAND INITIATIVES, OUTBRAIN @kodifoster
As head of Brand Initiatives at Outbrain, Kodi Foster is responsible for leading strategic account development, collaborating with Fortune 500 brand partners on their content marketing initiatives. Kodi began at Outbrain by establishing the brand’s paid recommendations business, helping to grow Outbrain into the largest content discovery platform in the world. He also spends his time evangelizing about trends in the digital advertising space, and has spoken at event including Brand Innovators, The Ataway Exchange Conference, Open Co., and The Advertising Club Media:Now Conference. Prior to joining Outbrain Kodi was VP of Business Development at Sahara Media Holdings, a publicly traded investment company specializing in the digital media industry. He is a graduate of Cornell University.
6
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Keynote Speaker
BRYAN WIENER CHAIRMAN, 360I AND EXPION
@bwiener
Bryan Wiener is an Internet entrepreneur with almost 20 years of experience pioneering digital companies, and a track record for growing businesses in disruptive markets, including the meteoric rise of 360i as a top digital agency. As Chairman, Bryan directs 360i’s strategic partnerships and global expansion initiatives. For more than a decade as agency CEO, Bryan led 360i to become an industry leader and market disruptor by helping the world’s leading marketers at companies like Coca-Cola, OREO, Toyota, Oscar Mayer and Capital One connect with consumers by putting digital and social behaviors at the center of their marketing strategies. 360i was named this year’s top digital agency by Advertising Age, Adweek, MediaPost and Mashable. Bryan also currently serves as Chairman of content marketing and community management software company Expion.
Fireside Chat
KELLY HACKETT DIRECTOR OF ADVERTISING, AT&T MOBILITY @kdhackett
Kelly Hackett is Director of Advertising for AT&T Mobility, the world’s largest telecommunications company. In her role, Kelly has worked to combine digital and social into traditional advertising to create fully integrated marketing campaigns. Her work over the last 10 years has been recognized with numerous creative awards including Effies, ADDYs, One Show, Clios, Reggies, and a Cannes Silver Lion. Before joining AT&T, she worked at BBDO, Ogilvy & Mather, and JWT, managing diverse clients such as Orkin Pest Control, Norfolk Southern Railroad, Kodak, WebMD, and Hardees.
8
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
POV
PERNILLE BRUUN-JENSEN CHIEF MARKETING OFFICER, NETBASE Pernille Bruun-Jensen is a well-rounded international business professional and operator who has lived and worked around the world, and who ‘get’s the challenges of brands. Prior to joining Netbase she led the dramatic turn-around of Intuit’s UK operation as General Manager, delivering double digit growth on all dimensions, and fostering a thriving company culture to become the #1 Best Small Workplace. As VP and Global CMO she then led Global Expansion for QuickBooks Online – again for double digit growth. Prior to Intuit, Pernille held senior Marketing positions at Johnson & Johnson and also Kraft Foods. Pernille holds an MBA in International Management from the top European Business School ESCP (formerly EAP). She loves customer insights and innovation – compelling her to join NetBase to unleash social action powered by technology – with Brand and Agencies around the world.
POV
ALICIANNE RAND VP, MARKETING, NEWSCRED @aliciannerand
As VP Marketing at NewsCred, the leading content marketing platform, Alicianne Rand leads marketing initiatives – from brand strategy and communications to content marketing, funnel analysis and demand generation. Prior to this, she spent five years leading Account Management at Wolff Olins, the global brand and innovation consultancy, where she directed brand strategy for high-profile clients like AOL, The Smithsonian Institution, NBC and Citibank. With extensive experience in press relations and media, Alicianne has also produced and covered events at ABC News and the US Senate. Alicianne graduated cum laude with a dual degree in Psychology and Sociology from Georgetown University.
10
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Agenda BRAND INNOVATORS CONTENT MARKETING THURSDAY, JULY 24, 2014
8:30 am
WELCOME
9:00 am
POV — Kodi Foster, Head of Brand Initiatives, Outbrain
9:15 am
CONTENT MARKETING 2.0: FROM BOARDROOM TO NEWSROOM
Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators Host: Kodi Foster, Head of Brand Initiatives, Outbrain
There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy. Moderator: Kodi Foster, Head of Brand Initiatives, Outbrain Lizzy Nephew, New Media and Social Engagement Manager, Porsche Cars North America Anthony Jaffe, Director of Marketing, Betabrand Nick Jezarian, Senior Director, Media and Digital Marketing, Simmons Bedding Company
9:55 am KEYNOTE Bryan Wiener, Chairman, 360i and Expion What are the fundamentals of content marketing? We will explore how to build a framework for creating authentic, relevant, sharable content and making it resonate in the competitive, rapidly-evolving digital landscape using examples from leading digitally centric brands like Oreo, Oscar Mayer and HBO. Content marketing runs deeper than the latest newsroom models and platform updates. As Wiener explains, there is a timeless strategy for bringing content marketing to life and creating meaningful value exchanges between brands and consumers.
10:20 am POV
Pernille Bruun-Jensen, Chief Marketing Officer, Netbase
12
Get Social: @Brand_Innovator #bisummit
Agenda 10:45 am NETWORKING BREAK 11:05 am
POV — Alicianne Rand, VP Marketing, NewsCred
11:20 am
BRANDS AS EDITORS
Let’s face it; there’ s a lot of content out there on the world wide web — maybe too much. Especially, now that every brand is a “publisher.” Breaking through the clutter has become more essential than ever, which is why brands need to think more like editors, creating compelling, interesting, and engaging content and experiences for consumers. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Learn how leading brands are learning to act and think like editors and what it takes to build a virtual (or actual) newsroom, and consistently publish first-rate editorial. Moderator: Alicianne Rand, VP Marketing, NewsCred Kiera Stein, Senior Social Strategist, CARE USA Laura Fries, Manager, Social Content Strategy Melissa Sowry, Social Media, Digital Content & Digital Media Marketing Manager, Burt’s Bees
12:00 pm FIRESIDE CHAT — Kelly Hackett, Director of Advertising – Digital, Youth, and Sponsorships, AT&T Mobility; Moderator: Alia Lamborghini, VP Sales, South and Central US, Millennial Media
12:30 pm
LUNCH
1:30 pm
ROUNDTABLE — BUILDING A CONTENT DRIVEN BRAND FROM THE TOP DOWN Content marketing is driving every aspect of the marketing funnel, from awareness to advocacy. The most forward thinking and agile businesses are scrambling to get up to speed on the content front, from hiring the right team to integrating content marketing with other desks in the marketing department. Getting up to speed on content seems to be the number one priority of many successful marketing organizations. Nevertheless, critical questions remain, including learning how to engage consumers with compelling content, resources to be allocated and how to measure content effectiveness. Jesse Altman, Chairman and CEO, Whynatte Enterprises Amarena Diaz, Global Senior Art Director, Digital, The Coca Cola Company Jonathan Karron, Vice President, Marketing & Consumer Technology, Herschend Family Entertainment CONTINUED ON PAGE 14
www.Brand-Innovators.com
13
Agenda CONTINUED FROM PAGE 13
2:10 pm
THE ORIGINAL CONTENT MARKETERS: WHAT BRANDS CAN LEARN FROM THE TV INDUSTRY While content marketing is the latest hot topic for brand marketers, it’s been the primary vehicle for the TV industry since its inception. These original content marketers own their content and have been finding innovative ways to share the “stories about stories” for years, not just by telling the consumer directly, but through strategic partnerships, and more recently, by empowering the viewer to share ownership and use the content itself. Moderator: Bryon Evje, Executive Vice President, SpotXchange Mari Belalcazar, Director, Marketing Partnerships, National Geographic Channel Justin Williams, VP-Digital, TBS and TNT
2:50 pm
SUCCESS STORY — HOW NAKED JUICE LEVERAGED THE POWER OF CUSTOMER ADVOCATES TO TARGET KEY MARKETS Anita Desai, Vice President, Tongal
3:15 pm 3:35 pm
NETWORKING BREAK WHAT DOES SUCCESS IN CONTENT MARKETING LOOK LIKE?
Whether it is page views or leads you are looking for, success in content marketing is a function of what you are trying to achieve. Having said that, hopefully all of your content marketing efforts lead to new customers or conversions. Like other forms of digital media, brand marketers are constantly looking for metrics to help justify their investment in content marketing. How are brands successfully measuring content marketing results? What is the ROI of content marketing visà-vis other media? How can you enhance the ability of your content marketing to deliver more tangible results? Leading brand marketers share their insights. Nick Ayres, Director, Social Marketing, InterContinental Hotels Group Jori Mendel, Associate Director, AT&T Adam Naide, Head of Social Media Marketing, Cox Communications
4:15pm
SUCCESS STORY — THE ART & SCIENCE OF OF WINNING IN BRAZIL (AND BEYOND)
Neil Bedwell, Global Group Director – Digital Strategy and Content, The Coca-Cola Company Douglas Busk, Director, Connections Innovation – Global Connections The Coca-Cola Company
5:15 pm 14
BRAND INNOVATORS COCKTAIL RECEPTION
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Speakers JESSE ALTMAN
CHAIRMAN AND CEO, WHYNATTE ENTERPRISES @Whynatte
Jesse Altman is the Founder and CEO of Whynatte, the Atlanta-based maker of the Whynatte Latte. The company has singlehandedly built a market for RTD coffee as a mixer on-premise. Jesse launched the Whynatte Latte in early 2009, after realizing that coffee, while having a rich tradition as a mixer, wasn’t offered in a way that allowed it to reach the mass mixer market. Parlaying an innovative channel strategy with a delicious beverage, Jesse built Whynatte into one of the hottest RTD coffee companies with sales across multiple channels.
MARI BELALCAZAR DIRECTOR, MARKETING PARTNERSHIPS, THE NATIONAL GEOGRAPHIC CHANNEL @mbelalc
16
NEIL BEDWELL
GLOBAL GROUP DIRECTOR, DIGITAL STRATEGY AND CONTENT, THE COCA-COLA COMPANY @neilbedwell Neil Bedwell has 12 years agency experience leading work, teams and businesses in London, Amsterdam and San Francisco. He led the creation of a suite of global sites for Adidas seen by 30m people each year; designed a game for Eurostar that attracted 1.2m players in 4 weeks (before the advent of Facebook); and he packed 60 artworks into a case to create an interactive art gallery for Amstel. At Coca-Cola, Neil leads digital content strategy. His work includes the biggest campaign in the company’s history for the FIFA World Cup, Brasil 2014.
DOUGLAS BUSK
DIRECTOR, CONNECTIONS INNOVATION – GLOBAL CONNECTIONS THE COCACOLA COMPANY
As Director of Marketing Partnerships for The National Geographic Channel, Mari Belalcazar develops strategic marketing partnerships with like-minded brands to drive awareness for the porfolio of channels under the National Geographic brand. Prior to assuming her current post she was Manager of Business Development for The Travel Channel. Earlier in her career she served as Marketing Manager for Discovery Communications and held account management positions at Austin agency GSD&M representing Fortune 500 companies. Mari has a Bachelor of Science in Advertising from the The University of Texas at Austin.
At The Coca-Cola Company, Doug Busk is responsible for initiatives that empower the company’s worldwide marketers to connect with consumers on a real-time basis, supporting global social listening and engagement strategy, platforms and the team of 18 social media professionals that drive them. In 2013 Doug spearheaded the creation of the Hub Network, Coca-Cola’s social listening, knowledge management and engagement platform, connecting the work of over 2,000 social media marketing team members worldwide. Prior to joining the Coke team in 2010 Doug held leadership positions at Cingular and Verizon Wireless.
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Speakers ANITA DESAI
VICE PRESIDENT, BUSINESS DEVELOPMENT, TONGAL @anitadesai10
As Vice President of Business Development for Tongal, Anita helps connect the world’s most innovative brands with a global creative community to develop authentic, compelling, always-on digital and social content. Most recently Anita served as Senior Vice President at Affinnova, an innovation-driven MIT start-up, and her career includes key brand positions at L’Oreal, The Coca-Cola Company, Whole Foods and early stage Silicon Valley start-up companies. Anita holds an MBA from the University of Texas.
BRYON EVJE
EVP, SALES & BUSINESS DEVELOPMENT, SPOTXCHANGE
Bryon Evje has more than 12 years of media experience, ranging from journalism, content development, operations, product development, sales and business development. Bryon began his career as a sports writer in New York, helping to arrange online debuts for teams including the Mets, Yankees, Bears and Broncos. Bryon helped pioneer the online video company Wavexpress and was later COO and president for Broadband Enterprises. Bryon holds multiple patents and has fashioned leading technology platforms, including the first video-specific adserving, tracking and measurement platform.
18
Get Social: @Brand_Innovator #bisummit
AMARENA DIAZ GLOBAL SENIOR ART DIRECTOR, DIGITAL, THE COCA-COLA COMPANY @AmarenaDiaz Senior Digital Art Director, Amarena Diaz, has been producing work in the industry for over 9+ years for brands including Toyota, Caribou Coffee, Florida’s Natural Orange Juice, Florida’s Emerald Coast, Duolingo, Amedisys, The New Orleans Saints, New Orleans Super Bowl 2013, and The FIFA World CupTM 2014 to name a few. Currently at The Coca-Cola Company working on Brand Coke and Powerade creating content across all channels and working with partner agencies and markets to execute real-time strategies for our brands. Amarena is a Creative Circus alum and has a BA in Advertising from Loyola University New Orleans with a double minor in Marketing/Biology.
LAURA FRIES
CONTENT MARKETING STRATEGIST
Laura Fries has a decade of experience in social media, managing platforms, communities and online publishing at The Home Depot, Turner Broadcasting and Creative Loafing. Under the pseudonym “Lady Rogue,” Laura ran rogueApron, whose flash-mob dinner parties have been featured on CNN, NPR, Washington Post, ReadyMade, Atlanta Magazine, and The Atlanta JournalConstitution. Later offshoots of the series include the Lady Rogue Business Network meetups for DIY entrepreneurs and the growBot Garden project from the Public Design Workshop at Georgia Tech.
www.Brand-Innovators.com
Speakers BRANDON GUTMAN
KRISTIN HERSANT
CO-FOUNDER, BRAND INNOVATORS @BrandonGutman
VICE PRESIDENT, MARKETING, LIVEFYRE @kristinhersant
As Co-Founder of the Brand Innovators, Brandon Gutman is responsible for developing premium content, tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build their brands and drive meaningful ROI. Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network. Prior to launching Brand Innovators, he held marketing and business development positions in the executive search sector, forging relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.
ANTHONY JAFFE
DIRECTOR OF MARKETING, BETABRAND
20
As vice president of marketing for Livefyre, Kristin Hersant helps companies engage consumers through a combination of realtime conversation, social curation and social advertising. Livefyre works with over 600 global brands to help them integrate social content into their websites, mobile apps and advertising campaigns, including American Idol, CBS, Conde Nast, NASCAR, FOX, Sony PlayStation, Unilever and Universal Music Group. Most recently, Hersant served as vice president of marketing for Echo. Earlier, she worked at Mindjet, L90, FeatureCast and Buzz Magazine, among others. Hersant holds a BA in history from UCLA.
NICK JEZARIAN
SENIOR DIRECTOR, MEDIA AND DIGITAL MARKETING, SIMMONS BEDDING COMPANY @Nickyjez
Anthony Jaffe has since 2011 served as Director of Marketing at Betabrand, an innovative clothing company that crowdsources funding as well as new product ideas. Items you won’t find elsewhere — like the Corporate Raider Hooded Blazer, Gay Jeans, Meat-Feet Socks and Dress-Pant Yoga Straightlegs, to name a few — are offered at betabrand.com. The company adds new pieces every day, keeping Anthony very busy.
Nick Jezarian is Senior Director, Media and Digital Marketing at the Simmons Bedding Company, which he joined in 2013. Prior to that he managed Connections & Digital Strategy for Coke Zero and Powerade at Coca Cola. For 11 years he served as Editor at YankeePotRoast.org, which he cofounded. Nick is also a co-author of the book Underrated: The Yankee Pot Roast Book of Awesome, Underappreciated Stuff, published by Citadel/Kensington Books. His resume includes stints in marketing at PopSci and Field & Stream and on the agency side at deutsch, Mediavest and Bozell.
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Speakers JONATHAN KARRON
VP, MARKETING & CONSUMER TECHNOLOGY, HERSCHEND FAMILY ENTERTAINMENT @JKarronATL As VP, Marketing & Consumer Technology, Jonathan Karron guides efforts to deliver consumer technology solutions that drive revenue, build loyalty and advocacy and improve the guest experience, thus ensuring Herschend Family Entertainment is well positioned to meet and exceed the current and future expectations of its customers. In his 20-plus years of experience Jonathan served as VP Digital Marketing for Turner Broadcasting’s Entertainment Networks – TBS, TNT and Turner Classic Movies – responsible for increasing web traffic, advertising and ecommerce.
ADAM NAIDE
EXECUTIVE DIRECTOR, MARKETING FOR SOCIAL MEDIA, COX COMMUNICATIONS @AdamNaide Adam Naide leads overall strategy for Cox Communications’ social media presences. This includes fan engagement, customer acquisition & retention, social commerce and Social TV as each month millions of consumers and small businesses engage with Cox Communications via Facebook, Twitter, YouTube, Google Plus and Tumblrr and LinkedIn. Prior to joining Cox in 2011, Adam was Senior Director, Social Media Marketing & Audience Engagement at CNN, where he grew social audience to #1 in TV neww, pioneered the use of 2nd screen experiences to drive viewer engagement/ ratings and taught Anderson Cooper and Dr. Sanjay Gupta how to tweet!
22
Get Social: @Brand_Innovator #bisummit
JORI MENDEL
ASSOCIATE DIRECTOR, AT&T
Jori Mendel is responsible for strategic planning, development and execution of AT&T Digital Life’s marketing communication strategy, experiential marketing, sponsorship negotiation, emerging segments and public relations initiatives throughout 75 U.S. markets and internationally. She and her team earned the “Best Consumer Mobile Service” award at the 19th annual Global Mobile Awards ceremony and the PRSA award for best launch PR campaign in 2013 for AT&T Digital Life. She joined AT&T in 2011, and prior to that worked in Corporate Responsibility at Patagonia, at Meredith Corporation’s Better Homes & Gardens magazine and 5w Public Relations.
LIZZY NEPHEW
NEW MEDIA AND SOCIAL ENGAGEMENT MANAGER, PORSCHE CARS NORTH AMERICA @LizzyNephew Lizzy Nephew leads strategy development and implementation in the social, mobile and emerging space for Porsche. She develops immersive programs for strengthening relationships with owners, engaging with influencers, and connecting with new prospects. Lizzy is responsible for all national launches and local dealer extensions. Prior to joining Porsche, Lizzy propelled Fortune 500 companies into the digital space while working at Converseon in NYC. Through utilizing online listening, she developed, activated and measured campaigns that helped brands achieve their business objectives. www.Brand-Innovators.com
Speakers MELISSA SOWRY
SOCIAL MEDIA, DIGITAL CONTENT & DIGITAL MEDIA MARKETING MANAGER AT BURT’S BEES, INC. @msowry Melissa Sowry oversees social media and content strategy, development and execution for Burt’s Bees’ intensive digital content marketing programs, encompassing all digital platforms— including web, social media, video, and mobile applications—for the U.S. and more than 35 international markets. She drives campaign execution for Facebook, Twitter, Vine, Pinterest, Instagram and YouTube social media channels for Burt’s Bees. Melissa began her career in journalism at ABC Network News.
MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS @marcsternberg1
24
KIERA STEIN
SENIOR SOCIAL STRATEGIST, CARE USA @KieraStein
Kiera Stein is the lead Social Strategies Manager at CARE, an international humanitarian nonprofit headquartered in downtown Atlanta. She’s experienced social media and digital marketing professional dedicated to driving revenue, engagement and lead generation opportunities through social and other digital channels. Other experience includes email marketing and integrated fundraising and engagement campaigns across digital and offline channels. In addition, she runs the social media and web marketing blog, Dog-eared Social at kierastein.com and is available for freelance consulting work.
JUSTIN WILLIAMS VP TNT & TBS DIGITAL, TURNER BROADCASTING
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the marketing and emerging technology industries. Marc was President and COO of AlwaysOn, from 2007-2011, producing over 20 annual conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career he was the Vice President of Advertising sales for The Hollywood Reporter, driving revenue through the roof from 1989-2007. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
Justin Williams is Vice President of Digital for TNT and TBS, where his team runs the sites, mobile apps and digital platforms for two of basic cable’s top-rated networks. Prior to his role at TBS and TNT, Justin was Senior Director and General Manager for NASCAR Digital at Turner Sports. He also held various roles at Cartoon Network Digital. Outside of his Turner experience, Justin has worked at several digital media startups, including two acquired by InterActive Corp. He is a native of Athens, Ga., and a two-time UNC Tar Heel.
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Advisory Board MADHUR AGGARWAL
B. BONIN BOUGH
LASTON CHARRIEZ
CHRIS CHESEBRO
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
SVP MARKETING, WESTERN UNION
CHARLIE COLE CEO, THE LINE
26
VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
ERICK DICKENS VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
JORGE FONTANEZ
MARC FONZETTI
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
IAN GOMAR
KIRK HEINLEIN
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com
Advisory Board SCOTT HUDLER
JASON JOHN
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
VP ONLINE, MOBILE, SOCIAL MARKETING, GILT GROUP
ADAM KMIEC
JOHN KOLLER
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VICTOR LEE
ELLIOT LUM
VP DIGITAL BRAND MARKETING, HASBRO
VP STRATEGIC MARKETING, COLUMBIA RECORDS
PAUL MARCUM HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
ANDREW MARKOWITZ
DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
28
Get Social: @Brand_Innovator #bisummit
MERYL TRUFFELMAN MACUNE VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTÉE LAUDER
LIAM MCCARTEN HEAD OF DIGITAL & INNOVATION - NORTH AMERICA AT RECKITT BENCKISER
Advisory Board ASHWIN NATHAN
MASON NELDER
MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
MARC PATRICK
DAVID RUBIN
SENIOR BRAND DIRECTOR, NIKE EAST
MARKETING BP HAIR US, UNILEVER
UMANG SHAH GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
CHAD STUBBS SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
CHRISTINE VERMES DIRECTOR, BRAND MARKETING, INTEL
JONATHAN STEPHEN HEAD OF MOBILE & EMERGING TECH, JETBLUE AIRWAYS
CHRIS THORNE
GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
WINSTON WANG GLOBAL DIRECTOR OF STRATEGIC INNOVATIONS FOR MARKETING TECHNOLOGY, ANHEUSER-BUSCH INBEV
www.Brand-Innovators.com
29
Advisory Board GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA
Strategic Advisors
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER
@Joel Ewanick Joel Ewanick most recently served as General Motors’ Vice President and Global Chief Marketing Officer.
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS
@ScottMcnealy Scott McNealy co-founded Sun Microsystems, Inc. in 1982, serving as Chief Executive Officer and Board Chairman for over 22 years. He has since 2011 been Chairman of Wayin.
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS
@TedRubin Ted has achieved acclaim not only for his passion about brands, but also as the most followed CMO on Twitter. His latest book, Return on Relationship was released last year.
30
Get Social: @Brand_Innovator #bisummit
Marquee Sponsors
Microsoft develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office office suite, and Internet Explorer web browser. Its flagship hardware products are Xbox game console and the Microsoft Surface series of tablets. Headquartered in Redmond, Washington, Microsoft is the world’s largest software company in terms of revenue. It is also considered one of the world’s most valuable companies and one of the most successful startup companies of all time by market capitalization, revenue, growth and cultural impact @Microsoft
NewsCred is the leading content marketing platform. Pairing cutting-edge software with world-class content, we transform brands into storytellers. NewsCred’s Content Marketing Cloud© provides the easiest end-to-end solution for content planning, creation, publishing and analytics. We provide unprecedented access to licensed content from over 4,000 publishers and original content from our award-winning journalist network. Through NewsCred, global brands like Pepsi, P&G, Dell, General Electric and AIG have seen explosive growth in social sharing, engagement and lead generation. Founded in 2008 by Shafqat Islam, Iraj Islam and Asif Rahman, NewsCred has offices in New York, London and Dhaka and is backed by FirstMark Capital, Mayfield Fund, IA Ventures and Greycroft Partners, among others. @NewsCred
Outbrain helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally. @Outbrain www.Brand-Innovators.com
31
Title Sponsors
Adconion Direct is a global provider of multichannel digital advertising solutions delivering performance at scale for advertisers across display, mobile, email, video and social media. By combining Adconion Direct’s exclusive first-party data and cross channel insights with proprietary technology and predictive optimization algorithms, we are able to deliver quality results across multiple channels and devices. Adconion Direct is the standalone business powered by Adconion Media Group’s global technology platform, a proprietary audience profiling engine that tracks and analyzes over 40 billion audience events monthly. Currently, Adconion has 25 offices servicing 20 countries around the world. @Adconion_Direct
Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and billions of available impressions are distilled across all screens. @Dstillery
32
Get Social: @Brand_Innovator #bisummit
AOL Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solution. @AOL
Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. The brand’s advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. @DynamicSignal
Title Sponsors
Expion’ social software alleviates top pain points for brand marketers and provides a proven way to understand, manage, control and grow your brand’s social media presence – at a local and global level. Our platform helps companies manage thousands of profiles on Facebook, Twitter, Google+, Youtube, Instagram, Linkedin and beyond. With Expion’s software, organizations centralize best practice sharing, fan conversations and analysis while maximizing brand oversight and collaboration. Our platform helps companies integrate multiple social data streams in realtime to create highly visual analytics reports which enables brands to discover patterns, breakouts, trends and competitive monitoring for benchmarking. @Expion
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal
With more than 400 million auctions per day, SpotXchange is the trusted video advertising platform for premium publishers, connecting them with advertisers, agencies, trading desks, DSPs and ad networks to ensure they achieve maximum revenue for their inventory. SpotXchange shows premium publishers and more than 1,000 world class advertisers that there is a better way to buy and sell digital video – with trusted solutions that guarantee total transparency, brand safety and realtime control in an open market or directly executed through the SpotXchange platform. Headquartered north of Denver, SpotXchange has offices in New York, London, and Sydney and is ranked 6th on comScore for video ads served, reaching over 200 million unique visitors in 80 countries per month. @SpotXchange
Twitter is an online social network and a microblogging service that enables users to send and read “tweets,” which are messages limited to 140 characters. Registered users of Twitter are able to read and post tweets via the web, SMS or mobile applications. Created in March 2006, Twitter is a global real-time communications platform with 400 million monthly visitors to twitter.com and more than 200 million monthly active users around the world. It receives a billion tweets every 2.5 days on every conceivable topic. World leaders, major athletes, star performers, news organizations and entertainment outlets are among the millions of active Twitter accounts through which users can truly get the pulse of the planet. @twitter
www.Brand-Innovators.com
33
Premiere Sponsors
Liveintent153 is an Email Innovator, proving that email is no longer about sending email by making the buying and selling of display ads within the email channel as easy and efficient as every other form of digital media. They are the first real-time ad server for email, powered by predictive optimization and targeting that is activated every time the email is opened. @liveintent
NetBase is the award-winning social analytics platform that global companies use to analyze and engage with consumers in real-time to build your business. NetBase won CGT’s Best in Class: Consumer Goods Technology award this year. Our platform processes billions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation leaders. @NetBase
Kargo delivers innovative advertising experiences and integrated marketing opportunities across a proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the growth and monetization of audience across major media brand properties. @kargo
Purematter is one of Silicon Valley’s energetically growing Social and Content Marketing Agencies, with clients such as Pitney Bowes, IBM, Cisco, The CMO Club and CBIZ. As part of PureMatter Labs, the team produces webinars, eBooks, tools, podcasts and “Substance”, a thought leader interview series hosted by President Bryan Kramer (@ BryanKramer). @PureMatter
TripleLift is the native advertising platform built for the visual web. Leveraging pioneering ad and computer vision technology, TripleLift seamlessly integrates a brand’s most engaging images alongside contextually relevant content, across any device, at scale. Founded in 2012, TripleLift is credited with developing the first viable alternative to traditional banner advertising and introduced the industry’s first programmatic exchange for premium native inventory. @TripleLiftHQ 34
Get Social: @Brand_Innovator #bisummit
www.Brand-Innovators.com