EVISION
TEL FUTURE OF
TV
2.0
MARCH 5, 2015 NEW YORK
Hello and ... Welcome to Brand Innovators Future of Television during the Upfronts in New York! Digital media and the Internet have rapidly transformed the television industry. From connected TV to multi-channel networks, the lines are blurring between traditional television and content delivered online. Once more, mobile devices and tablets are changing when and where we consume media and entertainment. And addressable television advertising will soon be the norm. Regardless of the screen or method of delivery Brandon Gutman however, content still reigns king and television has never been more popular. It’s the Golden Age of Television all over again, albeit in the digital Co-Founder age. Brand Innovators Future of Television will provide brand marketers from Fortune 500 and other leading companies with a an important forum to talk about how they’re grappling with the changes in television and share their insights about how they are investing their marketing dollars across all screens, devices, platforms and formats.
Marc Sternberg Co-Founder
Thank you to all of the speakers, attendees and partners who contributed to this information-packed program. And, a special shout-out to our friends at Sony Music for hosting us. We invite all of you to participate in the discussion, and to share ideas with your fellow marketers in the Brand Innovators community, both during and after today’s event. Enjoy the show, and we look forward to seeing you, again, at our next Brand Innovators event in New York, Marketing to Women on Tuesday, April 28, at Time Inc.
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. www.Brand-Innovators.com
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Brand Innovators Team Brandon Gutman Co-Founder
Ted Rubin
Acting Chief Marketing Officer
David Teicher
Chief Content Officer
Leora Rosenberg Program Director
Maria Sekar
Program Director
Negeen Amuzegar
Marketing Coordinator
Marc Sternberg Co-Founder
Jared Hopfer
Head of Business Development
Paula Parisi
Chief Technology Officer
Alexander Kanish
Business Development Manager
Martina Suess
Program Director
Parker Johnson
Marketing Coordinator
What’s Inside
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LETTER FROM THE FOUNDERS ...................................
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VIP SPEAKERS .............................................................
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AGENDA .........................................................................
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SPEAKERS ...................................................................
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ADVISORY BOARD ......................................................
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STRATEGIC ADVISORS ...............................................
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BRAND SPONSORS ....................................................
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SPONSORS .................................................................
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Host
TED RUBIN ACTING CMO, BRAND INNOVATORS AND BEST-SELLING AUTHOR TedRubin.com or @TedRubin
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, was released in January. 6
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Co - Chairperson
FRANK AMORESE Media Director, Heineken Frank Amorese has worked in the media field for over 12 years. Starting out on the agency side working on brands such as Unilever, Delta Air Lines and Levi Strauss & Co. Frank transitioned to a client role at Heineken USA in 2012 where he has focused on the Heineken, Dos Equis and Tecate brands. Since 2012, Heineken USA has vastly increased their presence in digital, especially social and digital video.
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Keynote
EMILY CULP SVP, E-Commerce & Omni-Channel Marketing, Rebecca Minkoff @emilyculp Emily is the SVP, eCommerce & Omni-Channel Marketing at Rebecca Minkoff. She leads the eCommerce & Omni-Channel Marketing teams and focuses on consumer marketing and driving revenue leading key programs like: the eBay/RM store of the future, redesign of rebeccaminkoff.com, omni-channel branding both for our retail store & online and continually pushes for new ways to connect with our consumer. Emily is an innovative omni-channel marketer who combines over a decade of experience from WW agencies (Ogilvy, Digitas, Arnold) with client-side experience at Estee Lauder Co. and Unilever. She has a successful track record of leading global brand teams that deliver measurable results. At Unilever she led the formation of the Amazon’s partnership with Unilever & launched eCommerce brand stores. She also oversaw all 30+ brands in the social media space. At Clinique she established the global integrated marketing strategy and department, which launched omni-channel brand campaigns and apps across social media, mobile, search, CRM, an online consumer panel and the 1st in-store/online skin diagnostic tool in the company’s history.
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The Simulmedia Audience Insights Database connects multiple behavioral, financial, transactional, viewership and ad occurrence data sources to develop the most accurate view of what your target audience is watching today, and how you stack up against your competitors.
The Simulmedia Audience Network solves for TV’s fragmentation problem by reaching more TV viewers than any two broadcast networks combined and providing advertisers with a one-stop shop to reach any audience at scale.
For further information, contact us at: info@simulmedia.com
www.simulmedia.com
Success Story
DON SPERLING Vice President and Executive Producer, New York Football Giants Don Sperling oversees the branding, marketing, television, radio, digital media, social media, publishing, creative services, events and the live Game Day stadium production and presentation for the New York Football Giants. Prior to his appointment to that post in 2007 Don was President of D& L Media, a full service production, development, programming and consulting company, specializing in television & film production, new media and digital strategy across all platforms, broadcasting, branding, and live events. Don was also previously Senior Vice President and Executive Producer of NBA Entertainment, NBA TV and NBA.com for fifteen years, responsible for the overall branding, development, marketing, programming, sales, and creative direction.
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Keynotes
ANDREAS GOELDI CHIEF TECHNOLOGY OFFICER, PIXABILITY @agoeldi
Andreas Goeldi is Chief Technology Officer at Pixability, responsible for product strategy and data science. Andreas works with major brands and agencies on YouTube strategy, performance measurement and execution. He is an experienced Internet technologist and online marketing expert with a passion for video. Andreas has worked in online marketing since the World Wide Web’s earliest days. He co-founded Namics, one of Europe’s largest online marketing agencies, Germany’s largest blog network Blogwerk.com, and Buzzient, a U.S.-based social media analytics startup. Andreas holds a S.M. in Management of Technology from MIT and a M.A. in Information Management from the University of St. Gallen, Switzerland.
ART ZEIDMAN EVP SALES AND CHIEF REVENUE OFFICER, PIXABILTIY @arthurzee
Art Zeidman is Chief Revenue Officer at Pixability. Based in New York, he leads a nationwide team that works with major brands, agencies, and media companies on driving video marketing strategy and advertising results on YouTube. Art has spent a lifetime in the media business. Starting as a young man sweeping studio floors at NY’s WNYW-TV, he worked his way through a succession of Sales and Sales Management positions with Clear Channel, Univision, and CBS, before being recruited by Google in 2006 to help drive its agency business. Prior to Pixability, Art built and ran the US operation for global social video distributor Unruly Media. Art is a graduate of New York University.
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Keynotes
ROB AKSMAN CO-FOUNDER, CHIEF EXPERIENCE OFFICER, BRIGHTLINE Rob Aksman is the Chief Experience Officer, and CoFounder of BrightLine. He leads the industry in interactive TV advertising experience design and execution across every major cable, satellite, telco, and connected TV platform with over 600 successful executions for clients including, The Home Depot, Unilever, American Express, L’Oréal USA, and GM. Under Rob’s leadership, the company has successfully executed for clients by focusing squarely on what today’s TV viewers want to — and will — do with a remote control when presented with the right opportunity to interact. Rob’s unique combination of creativity and deep knowledge of digital television platforms has taken the company’s TV ad experiences to new heights, by harnessing and shaping digital TV technologies in ways not previously thought possible and crafting partnerships that have changed the way marketers, programmers, and consumers view television.
CHRIS PIZZURRO HEAD OF PRODUCT, SALES & MARKETING, CANOE Chris Pizzurro has over 25 years’ experience in national media strategy, marketing, and implementation, with a focus on traditional TV and digital media advertising. He is currently Head of Product, Sales & Marketing at Canoe, an advertising technology company focused on delivering dynamically inserted advertising to national TV network programs available on cable operators’ VOD platforms. Prior to Canoe, he was a Principal at Leap Media Group, an advertising consultancy specializing in planning, selling and packaging of TV Everywhere advertising. Before Leap, Pizzurro spent 13 years at Turner Broadcasting effectively growing digital revenue from Fortune 500 advertising clients while maintaining linear, syndication, and merchandising revenue growth. He has received an Emmy® Award nomination for the Adult Swim/Axe Deodorant VOD initiative Ravenstoke, as well as a Webby® Award nominator VeryFunnyAds.com, and is Vice President of the National Academy of Television Art & Sciences/NY Chapter. 16
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Keynote
TAL CHALOZIN CO-FOUNDER & CHIEF TECHNOLOGY OFFICER, INNOVID
@chalozin
As CTO of Innovid, a leading interactive video advertising firm, Tal Chalozin is responsible for technology development and implementation, product creation and business development activities across the company. He is a multi-disciplinary entrepreneur who in early 2006 co-founded the GarageGeeks (www.garageGeeks.org), a non for profit organization for creative people to meet, innovate and build noncommercial projects that would otherwise not come to life. In 2008, Chalozin was selected as BusinessWeek’s Best Young European Entrepreneur.
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Agenda MARCH 5, 2015
SONY MUSIC, NYC
8:30 am OPENING REMARKS Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators David Teicher, Chief Content Officer, Brand Innovators Event Co-Chair: Frank Amorese, Media Director, Heineken USA Host, Ted Rubin, Strategic Advisor and Acting CMO, Brand Innovators
9:00 am
THE FUTURE OF TELEVISION: TV 2.0 IS HERE TO STAY Digital media and the Internet are rapidly transforming the television industry. From connected TV to multi-channel networks, the lines are blurring between traditional television and content delivered online. Once more, mobile devices and tablets, are changing when and where we consume media and entertainment, and addressable television advertising will soon be the norm. Regardless of what screen, device, platform, or format that television is consumed on, one thing remains the same: everyone loves a good story and based on the quality of television programming today, content still reigns king. Television is still the most powerful and effective form of media and advertising, so rather than run away from it, how can brands embrace and benefit from the evolution of television? Moderator: Joe Germscheid, Senior Director of Business Intelligence and Outcomes, Simulmedia, Inc. Laston Charriez, Senior Vice President Marketing North America, Western Union Alexa Christon, Head of Media Innovation, General Electric Maurice Herrera, SVP, Head of Marketing, Weight Watchers Elisa Padilla, Chief Marketing Officer, Brooklyn Nets & Barclays Center
9:40 am
KEYNOTE – CANOE
10:00am
CROSS PLATFORM MEDIA MEASUREMENT: THE MEDIA BUYERS DILEMMA
Chris Pizzurro, Head of Product, Sales & Marketing, Canoe
TV vs. laptop vs. smartphone vs. tablet. Four different screens/four different devices/four different consumer experiences. You might as well be comparing
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“Quality means doing it right when no one is looking.” — Henry Ford
Hello, transparency. Know how your ad spend is working for you. Gain insight into your media’s effectiveness to reach your most valuable consumer.
Agenda apples and oranges. Thus we have the “media buyers dilemma” circa 2014; how does one measure the impact, engagement, effectiveness, and overall ROI of a traditional TV spot spot vs. an ad on YouTube vs. a digital video on a mobile device or tablet? It’s enough to keep a media buyer up at night screaming for answers. While no one doubts the effectiveness of digital video advertising, it’s essential that in order for the industry to grow, advertisers and publishers must work together and agree upon a single e-GRP standard. In the meantime, what do brands need to consider when they allocate marketing dollars to digital and what factors should go into their decision making process when they buy media across all channels? Will digital video and other new formats rule the day, or will television always be the mass media of choice for Fortune 500 advertisers? Will we ever get to apples vs. apples, or are we destined for fruit salad? Let the debate begin. Moderator: Ken Nelson, SVP Advertiser Services, Collective Frank Amorese, Media Director, Heineken USA Katie Haniffy, Director, Media Strategy & Investment, PepsiCo Shenan Reed, President Digital, North America, MEC
10:40 am NETWORKING BREAK 11:00 am
KEYNOTE — TUBEMOGUL
11:20 am
KEYNOTE — AUDIENCE PARTICIPATION & THE EVOLVING TV EXPERIENCE” The Future of TV will no longer be defined by a relatively small “club” of companies and executives. Instead, it will be defined by the collective efforts of TV Networks, distribution platforms, social networks, brands, talent and influencers. The TV experience will no longer be dominated by a philosophy of creating “for” audiences, partners, brands, etc., instead the experience will be #CreatedWith them. This panel will explore how TV, brand, technology, and talent will accelerate the #CreateWith economy and in turn, define the Future of TV. Co-Moderators: David Beck, Co-Founder, BRaVe Ventures and Jesse Redniss, Co-Founder, BRaVe Ventures Sarah Iooss, Senior Vice President, Viacom Emilie Lara, Media, Entertainment Strategist, Tumblr Sharon Mussali, US Industry Manager, Entertainment, Facebook
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Agenda 12:05 pm SUCCESS STORY
Don Sperling, Vice President and Executive Producer, NY Football Giants
12:30 pm LUNCH 1:30 pm
KEYNOTE — TELEVISION’S REBIRTH: THE OTT REVOLUTION
While ratings may be declining for traditional linear TV viewing, streaming to television sets via the growing array of OTT options from Roku, Apple, Smart TVs, and game consoles is roaring full steam ahead. Streaming via connected TV is the fastest growing source of digital video, highlighting that television is as alive as ever, via new modes of viewing. TV service providers, programmers, and technology companies are reshaping the TV landscape, and advertisers are poised to benefit most. See how leading marketers are harnessing the trends to create a new mold for TV advertising that captures digital accountability, targetability, and engageability.
Rob Aksman, Chief Experience Officer and Co-Founder, Brightline
2:00 pm KEYNOTE — BRANDS AS THE NEXT NETWORK
Emily Culp, SVP, E-Commerce & Omni-Channel Marketing, Rebecca Minkoff
2:25pm
DIGITAL VIDEO EXPLOSION Digital video consumption is growing faster than you can say fast forward, and digital video advertising is following suite. According to eMarketer, digital video advertising will surpass $5.5 billion in 2014, posting 30%+ annual year-over-year growth, and the industry is poised to bill over $10 billion by 2018. Once more, cutting edge brands know that the torrid growth in digital video is being driven by millennials, the elusive trend setters who make up the next generation of consumers, making this paradigm shift even more acute. Are you in lock-step with Gen Y? Are you creating original content for the Internet? What’s your video strategy? Emily Culp, SVP, E-Commerce & Omni-Channel Marketing, Rebecca Minkoff Andrew Eis, Senior Brand Manager, Reckitt Benkiser Paul Marcum, Head of Global Digital Video, Bloomberg LP Colin Schoenberger, Associate Director, Social Media and Analytics, WNET
3:05 pm
NETWORKING BREAK
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Agenda 3:30 pm
KEYNOTE — HOW THE BEST BRANDS DRIVE YOUTUBE PERFORMANCE Andreas Goeldi, Chief Technology Officer, Pixability Art Zeidman, EVP Sales and Chief Revenue Officer, Pixability
YouTube is by far the dominant global video platform, and savvy brands understand its value as an effective, targeted way to reach large audiences including the coveted millennials. The top 100 global brands are gaining 800M views on YouTube every month, and Google is investing heavily to broaden YouTube’s reach. How do the best brands succeed on this platform and how do you measure results? What does it take to reach, engage and convert your target audience with paid, owned and earned media on YouTube? Pixability will share best practices, data and in-depth insights from the thousands of successful YouTube campaigns it has executed for global brands and their agencies.
4:00 pm
WHEN TV MET SOCIAL MEDIA Word of mouth has always driven television viewing habits and ratings. Long before Facebook and “CRM” even existed, the entertainment industry understood the power of viral marketing and building “fan” clubs. Perhaps more than any other industry, social media has enabled the major TV networks and cable channels to build meaningful relationships with their consumers, fuel word of mouth online, and ultimately get people to tune in to their shows. Find out how some of the leading television brands in the world are winning with social media. JP Lespinasse, Senior Director, Digital Marketing and Social Media, BET NETWORKS Lincoln Lopez, Vice President and General Manager of Social Media, Univision Jim Marsh, Director of Digital and Social Media, HBO Don Steele, Senior Vice President, Fan Engagement & Multi-Platform Marketing, Comedy Central
5:00 pm BRAND INNOVATORS COCKTAIL RECEPTION
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MO OSY LVA NI A PR ESE NTS
THE 2015 MILLENNIAL STUDY RANKING REPORT Over the last two years, we've surveyed more than 3,500 Millennial consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.
FOR MORE INFORMATION, CONTACT:
NORTY COHEN, FOUNDER/CEO MOOSYLVANIA
314-644-7901 • NORTY@MOOSYLVANIA.COM
Speakers DAVID BECK
CO-FOUNDER, BRAVE VENTURES @dbecktweets David Beck is a change agent and “intrapreneur” with a background that spans incubating and leading a multi-award winning enterprise social media organization at Univision, to designing and accelerating growth initiatives as a strategy consultant (Bain & Company) for Fortune 100 Companies and top tier Private Equity firms. Before co-founding BRaVe Ventures, David was the SVP and general manager of social media at Univision, where he was accountable for delivering and monetizing innovative Social Media, Social TV, Second Screen and Transmedia efforts across TV, digital video, mobile, radio and live events platforms. He received his MBA from the MIT Sloan School of Management, and his BA from Tufts University.
ALEXA CHRISTON HEAD OF MEDIA INNOVATION, GE @achriston
Alexa Christon has worked on brands such as Pepsi, Yahoo! And Time Warner Cable during her 10+ career in advertising and marketing. Currently GE’s Head of Media Innovation, Alexa has worked on developing the company’s strategic messaging platform via multi-channel initiatives, most recently Brilliant Machines, Focus Forward Films and #Pressing. A true integrated marketer, Alexa looks at building brands across advertising, branded and rich content experiences.
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LASTON CHARRIEZ SENIOR VICE PRESIDENT MARKETING NORTH AMERICA, WESTERN UNION @laston
Laston Charriez leads all marketing activities in the Americas for Western Union and also has P&L responsibility for the U.S. He joined Western Union in November 2011. Prior to that, Laston was VP Insights and Innovation at Sara Lee North America, overseeing consumer insights, analytics, and platform innovation and managing a team responsible for driving external focus, supporting the business units with the voice of the consumer and deep analytics and developing the next innovation platforms across all Sara Lee brands. Laston has a Bachelor’s Degree in Marketing, Cum Laude, and a Master’s in Business Administration, both from Purdue University.
ANDREW EIS
EQUITY, EUROPE & NORTH AMERICA, LYSOL / DETTOL / SAGROTAN AT RB @TheEisman Andrew Eis is Lysol’s Equity Lead for Europe, North America, Australia, & Russia at Reckitt Benckiser, with 6 years of experience building brands in the Household Cleaning, Air Care, and Oral Care categories. Over that time, he has excelled at identifying consumer insights and leveraging them across a brand range of mediums. Andrew is currently responsible for leading Lysol, the largest Household Cleaning brand at RB. Previous to his role on Lysol, he managed a diverse portfolio of ten RB brands, including Rid-X, Easy Off, & Lime-A-Way. Andrew received a BS in Finance from Rutgers University and an MBA from Michigan’s Ross School of Business. www.Brand-Innovators.com
Speakers JOE GERMSCHEID
SENIOR DIRECTOR, BUSINESS INTELLIGENCE AND OUTCOMES, SIMULMEDIA, INC. @germsja Joe Germscheid is Simulmedia’s Senior Director of Business Intelligence and Outcomes. He introduces Simulmedia’s capabilities to advertisers and agencies helping them leverage Simulmedia’s targeting and measurement toolset for more accountable television activity. Simulmedia allows advertisers to activate data driven target audiences at scale using national network TV inventory. It brings digital approach and accountability to national television, optimizing TV to actual KPI and business outcomes as opposed to standard media outputs like GRPs and impressions.
KATIE HANIFFY
DIRECTOR, MEDIA STRATEGY & INVESTMENT PEPSICO
Katie Haniffy has been in the media industry for more than 12 years. She has experience working at multiple agencies such as Western Media, MPG, Media Edge and Media Vest. At these agencies she gained both traditional and non-traditional media experience on blue chip accounts like Accenture, Intel, MCI WorldCom, Xerox, P&G and many others. Currently Katie is leading the media strategy and investment for PepsiCo’s carbonated soft drinnk brands including Pepsi, Mountain Dew and Sierra Mist. Earlier in her career at PepsiCo she led on the non-carbonated brands (SoBe, Propel, Tropicana, Trop50, Dole, and Lipton Brisk).
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BRANDON GUTMAN CO-FOUNDER, BRAND INNOVATORS @BrandonGutman
As Co-Founder of the Brand Innovators, Brandon is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build a name and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has appeared on Forbes.com’s CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.
MAURICE HERRERA SVP, HEAD OF MARKETING, WEIGHT WATCHERS INTERNATIONAL, INC.
Maurice Herrera is the Senior Vice President and Head of Marketing at Weight Watchers International, Inc., responsible for strategic marketing and planning,, including advertising, public relations, digital and social media, product licensing and customer relationship management. He brings to Weight Watchers more than 15 years of marketing experience across food, beverage and confectionary categories. Marquee brands he’s worked with include Pepsi, Campbell’s Soup, Pillsbury, V8 Vegetable Juice and Trident Gum. Most recently, he was Chief Marketing Officer of Materne, helping GoGo squeeZ™ reach its highest market share since 2009.
Speakers SARAH IOOSS
EMILIE LARA
SENIOR VICE PRESIDENT, PARTNERSHIPS & CLIENT STRATEGY, VIACOM @sarahweiriooss
MEDIA/ENTERTAINMENT STRATEGIST, TUMBLR
Sarah Iooss is the Senior Vice President of Partnerships & Client Strategy for Viacom’s Music & Entertainment Group. In this role, she develops partnerships, products, and strategy for clients, with a focus on Social Media and Video. Previously, Sarah served as the Senior Vice President of Digital Ad Sales for the Music and Entertainment Group. Under Sarah’s leadership, her team successfully re-launched the program Unplugged across MTV, Vh1, and CMT Digital and pioneered partnerships with clients on many multi-screen Social programs surrounding MTV’s biggest events. She was also part of the launch team for Spike TV. Prior to working at Viacom, she worked at A&E Television Networks
JP LESPINASSE SENIOR DIRECTOR, DIGITAL MARKETING AND SOCIAL MEDIA, BET NETWORKS @djtakefive
Tumblr media strategist Emilie Lara works to develop comprehensive integrations and partnerships with TV networks. Prior to her current role, Emilie was a brand strategist for the entertainment ad sales vertical, where she helped cable networks and movie studios develop content strategies and campaigns to reach Tumblr’s engaged fandom community on the platform. Earlier in her career she held positions at Facebook, Fleishman-Hillard and the Hachette Book Group.
LINCOLN LOPEZ VICE PRESIDENT AND GENERAL MANAGER OF SOCIAL MEDIA, UNIVISION @TheLincolnLog
In his role as Vice President and General Manager of Social Media for Univision, Lincoln As Senior Director of Social Media, JP Lespinasse Lopez works with leadership across the is charged with innovating in the social media company to direct a fully integrated social space with an emphasis on television, as well media strategy that helps audiences engage as extending a digital perspective to events, and interact with Univision’s content across and general branding. He works closely with multiple media platforms. Lincoln joined the website and TV programming teams to help Univision in January, with more than 20 years develop rich, viral content across the network’s of experience in the digital and entertainment platforms. Additionally, JP works with the PR and industries. A proven strategic, innovative and Marketing teams to develop BET’s brand voice, collaborative leader, Lincoln’s past experience and with the Research team to correlate social includes working with Turner Broadcasting activity to other key pieces of business. With 17 as VP of Social and Digital Media for TBS, TNT years of marketing experience with major brands, and Turner Classic Movies. He holds a master’s including the NBA, Nokia and Gap, JP brings degree in digital media and a bachelor’s degree creativity to everything he does, along with a in business from San Jose State University. strategic and analytical mindset. www.Brand-Innovators.com
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Speakers PAUL MARCUM
GLOBAL HEAD, DIGITAL VIDEO, BLOOMBERG MEDIA GROUP, BLOOMBERG L.P. @jpmarcum Paul Marcum is Global Head of Digital Video of Bloomberg Media Group, Bloomberg L.P.’s global multi-platform media organization that comprises web, mobile, television, digital video, radio, print magazines and live events platforms. Since joining Bloomberg L.P. in January 2013, Paul has worked to expand the organization’s digital video offerings, while striving to improve the view experience, increase volume and distribution, and explore high-profile partnerships. Prior to Bloomberg, Paul was Director of Global Digital Marketing and Programming at GE, where he was responsible for creating and delivering the company’s online brand and reputation around the world digitally, using paid, earned, and shared distribution strategies.
SHARON MUSSALLI
US INDUSTRY MANAGER, ENTERTAINMENT, FACEBOOK
Sharon Mussalli currently serves as US Industry Manager, Entertainment for Facebook, based out of the New York office. Her team oversees all relationships between television networks nationwide and the Facebook and Instagram platforms. Through their efforts, the team forges key strategic partnerships with television networks that contribute to their continued growth across all core initiatives. Sharon brought 14 years of tenure in the entertainment and lifestyle media space to her role at Facebook, most recently having served as Director of Digital Media at Clear Channel Media + Entertainment/ iHeartRadio. Sharon holds a BA from Tufts University and an MBA from the MIT Sloan School of Management. facebook.com/mussalli 32
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JIM MARSH
DIRECTOR OF DIGITAL AND SOCIAL MEDIA, HBO @jimmarsh As Director of Digital and Social Media for HBO, Jim Marsh oversees the strategy and execution of digital and social media programs across HBO’s programming, including “Game of Thrones,” “True Detective,” “Boardwalk Empire,” “True Blood,” HBO Boxing and Cinemax, and directs performance media efforts on HBO’s digital platforms including HBO.com, HBO Connect, YouTube, Facebook and Twitter employing SEO, SEM, CPA and Content Syndication. Jim joined HBO’s social team in 2009, and helped build the digital team from the ground up. Prior to joining HBO, Jim was an Executive Producer at “Guyz Nite” and an account executive at Deep Focus.
KEN NELSON
SVP ADVERTISER SERVICES, COLLECTIVE @woanelie Ken Nelson is SVP, Brand Insights Group at Collective, responsible for leading the BIG team, which focuses on providing agency and advertising executives effective business strategies and solutions. Ken has nearly 15 years of experience in digital advertising. Prior to Collective, Ken served as VP of Business Development for Exponential’s platform services, providing audience insights and modeling to advertisers, senior agency executives and trading desks. He was also responsible for cross-divisional media sales across Exponential’s media divisions. Before Exponential, Ken was on the founding team of Brilig (a digital data co-op), acquired in 2012 by Merkle.
Speakers ELISA PADILLA
CHIEF MARKETING OFFICER, BROOKLYN NETS & BARCLAYS CENTER @eprican As Chief Marketing Officer for the Brooklyn Nets and Barclays Center, Elisa Padilla oversees marketing for the team and arena, including branding, advertising, merchandising, database research, creative, websites, and social media. Elisa led the rebranding strategy of the Nets from New Jersey to Brooklyn, and is the creator of the award-winning branding campaign, Hello Brooklyn. She played a key role in establishing the brand identity for Barclays Center by branding its five programming franchises. Elisa also leads marketing for the venue’s sixth programming franchise, the New York Islanders, who begin playing in Brooklyn in fall of 2015.
SHENAN REED
PRESIDENT DIGITAL, NORTH AMERICA, MEC @shenan
Shenan Reed was appointed President of Digital, NA, for MEC in May. She leads the agency’s digital business staff of 300, driving the advancement of digital growth and innovation across North America. Previousy, Shenan ran her own agency, Morpheus Media; founded in 2001 it became wellknown for work with luxury brands and fashion clients, including Neiman Marcus, LVMH, Mont Blanc and Chanel. Morpheus also did work for The New York Times and A&E Television Networks. In 2011, Shenan merged Morpheus with the CreateThe Group, contiuing as Chief Media Officer, to lead a cross-functional team responsible for all paid digital media (social, search, display, affiliate) as well as SEO, analytics and social and mobile strategy
JESSE REDNISS CO-FOUNDER BRAVE VENTURES @jesseredniss
Jesse Redniss is an Emmy-nominated and Shorty Award-winning storyteller who has become a leading voice in defining and reinventing the future of TV. He is the visionary who turned USA Network into the no. 1 cable network in digital entertainment and introduced gamification to the world of network branding. In addition to spending more than eight years as SVP of Digital at USA Network spearheading the networks digital, social TV, and second screen initiatives, he also managed technology innovations, monetization strategies and content development for the brand. Just prior to co-founding BRaVe Ventures, Mr. Redniss was also the Chief Strategy Officer leading media relationships at Spredfast.
DAVID ROSNER
SENIOR VP AND HEAD OF MARKETING, ZEFR
With more than 16 years of advertising and new media experience, Dave Rosner leads all marketing activity for ZEFR. Based in New York, Dave is charged with establishing ZEFR brand positioning, managing marketing and communications activities and driving awareness and adoption in the marketplace. Prior to ZEFR, he served as Executive Vice President, Director Innovations for Initiative, one of the Interpublic Group’s two worldwide media networks. Prior to Initiative, Dave climbed the ranks at J. Walter Thompson (JWT). He began his career at Bozell. Dave holds a Bachelor of Arts degree from Washington University in St. Louis and an MBA from Columbia Business School. www.Brand-Innovators.com
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Speakers COLIN SCHOENBERGER
ASSOCIATE DIRECTOR, SOCIAL MEDIA AND ANALYTICS, WNET, NEW YORK PUBLIC MEDIA @colin_schoen Colin Schoenberger is Associate Director of Social Media and Analytics at WNET, New York’s flagship public media provider and producer of national PBS series such as “Nature,” “American Masters,” “Great Performances” and “Finding Your Roots.” Colin has promoted viewership across platforms and developed loyalty via social media for WNET-produced series at the national and local level. Since joining WNET in 2010, Colin has evolved conversion-focused reporting and content strategies, bridging social, web, mobile and broadcast. Prior to WNET, Colin was a freelance journalist, social media strategist and digital content producer. From 2007-2009 he was a staff writer for LogoTV.com.
MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS @MarcSternberg1
Marc Sternberg is co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. From 2007-2011 he was president and COO of AlwaysOn, annually producing more than 20 successful conferences in the digital media, clean technology and cloud computing sectors. From 1989-2007 Marc was the vice president of advertising sales for The Hollywood Reporter. Marc has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
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DON STEELE
SENIOR VICE PRESIDENT, FAN ENGAGEMENT & MULTIPLATFORM MARKETING, COMEDY CENTRAL @DonSteele Don Steele is Senior Vice President, Fan Engagement/Multi-Platform Marketing at Comedy Central. In this position, Steele will continue to be responsible for setting the strategy and implementing digital and social marketing initiatives for the #1 brand in comedy and its digital properties. Since joining Comedy Central in 2006, Steele has been instrumental in establishing Comedy Central as an innovative brand in social media, establishing it on a variety of new platforms and developing key marketing partnerships with Facebook, Twitter and Tumblr. Steele also has been responsible for executing inventive marketing strategies for Comedy Central’s digital assets including its apps, exclusive digital and branded content.
DAVID TEICHER
CHIEF CONTENT OFFICER, BRAND INNOVATORS @aerocles David Teicher is Chief Content Officer at Brand Innovators, managing content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to BrandInnovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage.
Advisory Board MADHUR AGGARWAL
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
DOUGLAS BUSK GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCACOLA COMPANY
B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
CHRIS CHESEBRO
CHARLIE COLE
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
CEO, THE LINE
ERICK DICKENS
JORGE FONTANEZ
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
MARC FONZETTI
NICOLE FRALEY
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
AVP DIGITAL MARKETING, VICTORIA’S SECRET
www.Brand-Innovators.com
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Advisory Board IAN GOMAR PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLYCLARK
KIRK HEINLEIN
SCOTT HUDLER
DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
JASON JOHN
ADAM KMIEC
CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
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MAYUR GUPTA
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
JOHN KOLLER
VICTOR LEE
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VP DIGITAL BRAND MARKETING, HASBRO
ELLIOT LUM
MICHAEL MA
VP STRATEGIC MARKETING, COLUMBIA RECORDS
SVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA
Get Social: @Brand_Innovator #bisummit
Advisory Board PAUL MARCUM HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
ANDREW MARKOWITZ
DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
MERYL TRUFFELMAN MACUNE VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTﾃ右 LAUDER
ASHWIN NATHAN MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
MASON NELDER
MARC PATRICK
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
SENIOR BRAND DIRECTOR, NIKE EAST
DEB RADCLIFF
UMANG SHAH
SENIOR VP MARKETING, WEST MARINE
GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
JOHN STARKWEATHER
JONATHAN STEPHEN
EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T
HEAD OF DIGITAL COMMERCE & AIRLINE INNOVATION, MARKETING, SILVER AIRWAYS
www.Brand-Innovators.com
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Advisory Board CHAD STUBBS SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
CHRIS THORNE
GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA
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JON SUAREZDAVIS VICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
Strategic Advisors NORTY COHEN
CEO AND FOUNDER, MOOSYLVANIA @NortyCohen
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis
www.Brand-Innovators.com
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Brand Hosts
Sony Music is one of the three largest music companies in the world. Its business units comprise a diverse array of artists and music. In additon to its iconic Columbia Records flagship, the Sony Music family includes Arista Nashville, Beach Street/Reunion Records, Bystorm Entertainment, Columbia Nashville, Day 1, Epic Records, Essential Records, Kemosabe Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Inspiration, RCA Nashville, RCA Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Vested In Culture, Volcano. The Columbia Creative Agency is a division within Columbia that offers companies, clients and agencies an array of marketing programs and platforms developed around the labels internationally known artists and music. The agency’s primary focus is brand and agency partnerships, music licensing, and original IP development. Connect @ColumbiaRecords
Columbia Records is one of the most iconic record labels in the music industry. It is home to acclaimed artists such as Adele, Beyonce, Daft Punk, Bruce Springsteen, David Bowie, Foster The People, John Legend, One Direction, Calvin Harris, and Pharrell Williams, to name a few. A divsiion of Sony Music Entertainment, Columbia Records celebrated its 125th anniversary last year. The Columbia Creative Agency is a division within Columbia that offers companies, clients and agencies an array of marketing programs and platforms developed around the labels internationally known artists and music. The agency’s primary focus is brand and agency partnerships, music licensing, and original IP development. For more information contac ColumbiaNewsAgency@SonyMusic.com.t
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Title Sponsors
AOL Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. @AOL
Dstillery is at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete customer journey and activating them across all screens. Dstillery is building on five years of leading the data revolution by finding the customers scientifically proven to care about your brand. Dstillery works with over 400 top-tier brands, and have been recognized as one of Forbes’ Top 100 Most PromisingCompanies in America and Crain’s Best Places to Work in New York. @Dstillery
Bottlenose provides real-time comprehension of streaming data sources that hold hidden opportunities, threats and other phenomena material to your business. We do this through our advanced Trend Intelligence technologies that find vital and actionable signals in social, broadcast and enterprise data streams. Our Trend Intelligence application, Nerve Center(tm), offers an enterprisegrade, real-time dashboard for researching, discovering, tracking and acting on influential developments as they form and spread. Nerve Center is used by marketing, content, distribution, security, research, customer service and many other functions in leading brands and agencies, to identify, anticipate and instigate the trends that materially drive their business @bottlenoseapp
Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. The brand’s advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, consumer packaged goods, and financial services. @dynamicsignal www.Brand-Innovators.com
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Title Sponsors
Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability the interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania
With more than 400 million auctions per day, SpotXchange is the largest global marketplace of video ad inventory reaching 120 million unique visitors in more than 50 countries each month. The leading platform for programmatic buying and selling of digital video, SpotXchange connects thousands of publishers with advertisers, agencies, trading desks, DSPs and ad networks, running top brand campaigns through its IAB-certified marketplace. SpotXchange shows premium publishers and more than 1,000 world class advertisers that there is a better way to buy and sell digital video — with solutions that guarantee total transparency, brand safety and real-time control in either a private or public marketplace. @spotxchange
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America.@Tongal
www.Brand-Innovators.com
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Premiere Sponsors
BRaVe Ventures is a strategic advisory firm specializing in the media, entertainment and technology (r)evolution. Founded by three of the leading minds within social/digital media, technology and investing, BRaVe provides a combination of executive-level advisory with operational road mapping to accelerate the entire path from vision planning to strategy development to execution. BRaVe also incubates and invests in start-ups in the media & entertainment, technology and brand sectors. @wearebrave
BrightLine is the industry leading provider of rich media advertising on television. The company provides advertisers, agencies and content distributors with best in class TV advertising products that combine the best of TV and digital. BrightLine’s proprietary User Experience Television™ (UXTV™) product suite is turn key and built to achieve maximum reach and scale. The products have the proven ability to effectively reach and connect brands with converged TV and Digital consumers, consistently delivering the top results in overall consumer engagement and ad performance across all video advertising channels.
® Canoe is an advertising technology company dedicated to providing software and services to national television programming networks. The company is focused on delivering dynamically inserted advertising into national TV network programs available on cable operators’ VOD platforms. Canoe was founded by Bright House Networks, Comcast, Cox, and Time Warner Cable, and has offices in Denver, CO, and New York City.
Collective is a leading data-driven, programmatic advertising company that connects brand marketers to audiences with personalized ad experiences across screens and formats. Collective’s unified view of the consumer platform breaks down traditional media silos and enables brands to control audience reach & frequency and choreograph messaging across TV, PC, tablet and smartphone devices. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and Bangalore. Collective is backed by Accel Partners, Cox Media Group, Greycroft Partners, iNovia Capital and Samsung Ventures. To learn more about Collective, visit www.collective.com. @collectivesays
www.Brand-Innovators.com
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Premiere Sponsors
Innovid delivers immersive advertising anywhere. Founded in 2007, we provide visionary marketers with the tools to create, deliver, and measure video campaigns, in any format, on any screen, publisher, or ad network. We built our Ad Server to address the issues specific to video ad serving and simplify the process for agencies and marketers. And as interactive video becomes the new normal, iRoll® brings alive this new dimension of online video, reimagining the possibilities for interactive engagement across multiple screens to capture consumer curiosity and draw the viewer deep into the brand experience. @Innovid
Simulmedia is the pioneer and market leader in audience-based advertising on TV. We marry the power of advertising placements on national TV inventory with the accuracy of data driven audience targeting to sell and deliver the most precise, results-driven national TV advertising of any TV or media network. Since 2009, our mission has been to build the data resources, audience knowledge, inventory access, and technology platform to deliver results-driven TV advertising.
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The premier mobile publisher platform, Kargo delivers innovative advertising experiences and integrated marketing opportunities across Kargo’s proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the overall growth and monetization of its audience across its major media brand properties. In addition to being an OnMobile Top 100 winner for two consecutive years, Kargo is the recipient of multiple industry awards including the 2010 Mobi and DPAC awards for Best Mobile Website, the 2010 DPAC award for Best iPhone Application and the 2011 OMMA award for Best Mobile Marketing Campaign.
By integrating the ability to buy video inventory in real-time across all devices, in multiple formats on one platform with ad serving, targeting, optimization and brand measurement, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent. The world’s largest brands and agencies centralize their digital video advertising on TubeMogul’s platform because it enables them to make data-driven decisions that lead to better brand results. With a singular focus on the buy-side, TubeMogul only partners with premium and transparent inventory sources including direct publishers and private networks. Advertisers only pay when someone chooses to watch their video and we offer 100% transparency on who is watching. @tubemogul
www.Brand-Innovators.com