Can you turn a comment into a customer? $83 billion in sales is lost each year due to poor customer experiences. Smarter enterprises use social tools to learn from customers and figure out how to serve them better. By analyzing traditional sales data along with social interactions, businesses could slow customer attrition by 5% and lift profits by up to 95%*. This is Social Business on a Smarter Planet.
ibm.com/listen IBM, the IBM logo, ibm.com, Let’s Build A Smarter Planet, Smarter Planet and the planet icon are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at www. ibm. com/legal/copytrade.shtml. © International Business Machines Corporation 2013. *The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value, 2001, by Frederick F. Reichheld
Hello and ... Welcome to Brand Innovators Mega-Trends in Austin! Digital media and advertising technology --- including digital video advertising, social media, mobile, content marketing, and data and analytics --- are re-inventing how Fortune 500 brands communicate and engage with their consumers. Brand Innovators Mega-Trends Austin will look at how a new generation of brand marketers, or ‘change agents’ is driving digital transformation throughout the ranks of the largest companies in America. Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
Brand Innovators Mega-Trends Austin will provide brand marketers from Fortune 500 and other leading brands with an important forum to share experiences and points-of-view about how they are leading by example and teaching their peers how to embrace new platforms and technologies to build loyalty and long term relationships with their consumers. We will hear from some of the best and brightest brand marketers in America, about what it takes to ‘think digital’ and build a digital culture. Thank you to all of our speakers, attendees, and partners who contributed to today’s program. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event. And, an extra special shout out to Bonin Bough and his colleagues at Mondelēz International for co-presenting today’s event. Enjoy the show and we look forward to seeing you, again, soon at a Brand Innovators event near you!
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation. www.Brand-Innovators.com
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Brand Innovators Team Brandon Gutman Co-Founder
Ted Rubin
Acting Chief Marketing Officer
David Teicher
Chief Content Officer
Leora Rosenberg Program Director
Maria Sekar
Program Director
Taylor Cohen
Program Director
Marc Sternberg Co-Founder
Jared Hopfer
Head of Business Development
Paula Parisi
Chief Technology Officer
Alexander Kanish
Business Development Manager
Martina Suess
Program Director
Negeen Amuzegar
Marketing Coordinator
Parker Johnson
Marketing Coordinator
What’s Inside LETTER FROM THE FOUNDERS ................................... 3 VIP SPEAKERS ............................................................. 6 AGENDA ......................................................................... 28 SPEAKERS ................................................................... 40 ADVISORY BOARD ...................................................... 48 STRATEGIC ADVISORS ............................................... 56 BRAND SPONSORS .................................................... 61 SPONSORS ................................................................. 63 4
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Co-Host
TED RUBIN ACTING CMO, BRAND INNOVATORS AND BEST-SELLING AUTHOR TedRubin.com or @TedRubin
Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. ROR, #RonR, is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, was released January 2015. 6
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UNPARALLELED SCALE
SUPERIOR TARGETING
HIGHER ROI
The BrightRoll DSP automates the video advertising buying process by driving your entire buy from one interface to reach the right audience with the right message at the right time.
www.brightroll.com
Event Chair and Co-Host
BONIN BOUGH Vice President of Global Media and Consumer Engagement, Mondelez International @boughb
Bonin Bough is Vice President of Global Media and Consumer Engagement at Mondelēz International (formerly Kraft Foods). In this role, Bough oversees all of Kraft’s digital communications, establishes new partnerships with online platforms, manages internal capabilities and develops strategies across the firm’s product portfolio. Bough has over 10 years of experience in the space, ranging from digital strategic planning and project execution to leading and building global practices. Prior to Kraft, Bough was Senior Global Director of Digital and Social Media at PepsiCo, focused on digital strategy accross paid, earned, owned and shared media. Earlier in his career he held management posts at IPG & Weber Shandwick and Ruder Finn Interactive.
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Keynote
FARRAH BEZNER Marketing Director, Halls and Candy, Mondelez International @farrahbezner
Farrah Bezner is the Marketing Director of Halls and Candy at Mondelēz International. Known for her groundbreaking activations that connect brands to culture based on deep consumer insights, she is responsible for breakthrough programs such as Sour Patch Kids’ Breaking Out, a web series with YouTube influencers, a Snapchat partnership with Logan Paul, and Trident’s Trending 10. Over her almost 13 years with Mondelēz International, formerly known as Kraft, Farrah has also created transformational programs for brands including Philadelphia Cream Cheese, Cool Whip, and Maxwell House Coffee, to name a few. Most recently, Farrah created The Patch, a program that supports up-and-coming musicians while on the road. The program amplifies their voice, immerses them into a community of likeminded creatives and it provides them with a house that fuels inspiration.
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Keynote
RENEE DUCRE DIRECTOR OF MARKETING, IBM SOCIAL BUSINESS @ReneeDucre
Renee Ducre works to drive the go-to-market execution and evangelism for IBM’s Social Business strategic growth initiative including communications, social media, event management, digital /web marketing and analytics, and demand programs. Establishing Key Performance Indicators (KPIs) dashboard and management system to track pipeline, leads, and overall progress (e.g., Share of Voice, etc.). She works to deploy social listening tools and search engine optimization analytics to improve performance of digital /social marketing campaigns. Additionally, Renee’s role is to act as a liaison to geographies providing guidance to drive key messages, product announcements, and demand programs. With a special focus on better leveraging client success stories to increase usage and add a social component.
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WHAT MOTIVATES THE WORLD'S CONSUMERS? GET THE FULL BRAND PASSION REPORT: LUXURY BRAND RETAILERS AT NETBASE.COM.
THE LEADING SOCIAL BUSINESS PLATFORM
Keynote
COLLEEN SELLERS Director, Allergy & Eye Care, McNeil Consumer Healthcare, Johnson & Johnson Colleen Sellers is the Group Brand Director for the Allergy & Eye Care Franchise at Johnson & Johnson. She leads a team of 20 on the almost $800M portfolio. By driving innovative marketing programs across ZYRTEC®, BENADRYL® and VISINE®, she delivered over 13% growth in 2014. Also in 2014, she was named an iMedia Top 25 Digital Innovator and received the DTC Outstanding Multicultural Marketer Award. Her digital programs, advertising and PR campaigns have won prestigious industry awards including an Efie, Clio, One Show Pencil, Webbie, PM360 Trailblazer, Silver Anvil National, and an MCH Multicultural Award. She has been with Johnson & Johnson for over 10 years and has during that time worked on TYLENOL®, AVEENO® and CLEAN&CLEAR. She lives in Philadelphia with her husband and two children and is a graduate of the Kellogg School of Management and Smith College.
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Keynote
BRIAN SOLIS PRINCIPAL ANALYST, ALTIMETER GROUP, AUTHOR, BLOGGER, KEYNOTE SPEAKER @BrianSolis
Brian Solis is a principal analyst at Altimeter Group. A digital analyst, anthropologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books focus on understanding the relationship between the evolution of technology and its impact on business and society. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation and new media strategies and that enable businesses to adapt to new connected markets from the inside out. His latest book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships.
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Joint Keynote
KARL MILLER ASSOCIATE DIRECTOR KNA DIGITAL STRATEGY, KELLOGG COMPANY @karl_miller
As Associate Director of Digital Strategy at Kellogg Company, Karl Miller leads a team responsible for digital strategy on core Kellogg brands like Pringles, Cheez-It, Frosted Flakes and Pop Tarts, Keebler, Kashi, Bear Naked and Morningstar Farm across all forms of digital marketing – consumer and shopper. Karl’s team is focused on consulting and cocreating integrated marketing programs and capabilities that enhance the effectiveness of marketing investment in the digital ecosystem. Core to this assignment is pushing the company forward into the ever-evolving content marketing arena. Karl joined Kellogg Company as a Market Researcher in 2002. Since that time he has worked Brand Marketing with nearly all brands in the Morning Foods Business unit, as well as led cross-functional Innovation teams in the Adult, Mom/Kid, and Organic portfolios. Outside of Kellogg’s Karl has worked with other key consumer brands such as Glad, Tilex, International Delight and Silk. Karl earned a Bachelor’s degree in Philosophy from the University of Massachusetts and an M.S. in Marketing from the University of Colorado at Denver.
TODD SMITH BRAND DIRECTOR, MORNINGSTAR FARMS @todd4uf
Todd Smith is a 20 year Kellogg’s veteran with a breadth of experience across the commercial spectrum. His current role is leading brand and innovation marketing for the frozen veggie business, including Morningstar Farms. Prior to his current role, he was the European Brand Director for adult and global brands including Special K, All-Bran, Extra, and Tresor. He also served as Marketing Director for Kellogg’s Greater China. His US experiences range across brands such as Frosted Mini-Wheats, Pop-Tarts, Smart Start, and kid and family innovation. He spent his early Kellogg’s days in sales, trade marketing, sales analytics, and insights and planning.
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Success Story
NICK BLISSENBACK MARKETING COMMUNICATIONS, DAIRY QUEEN
Nick Blissenbach brought 12 plus-years of history working at agencies like McCann and Fallon when he arrived at Dairy Queen in 2012. His agency client roster included managing integrated campaigns for United Airlines, H&R Block and General Mills. Those experiences helped support the launch of the Dairy Queen brand’s new integrated campaign in 2013 with the tagline, “Fan Food. Not Fast food.” Choosing the right media and messaging that both connects with Dairy Queen’s Fans, and drives sales, is key to managing integrated marketing communications for DQ.
BRIAN KILMER VP SALES, CENTRAL, NINTHDECIMAL @btkilmer
Brian Kilmer is the VP of Central Region Sales for NinthDecimal, where he started in January 2014. He started working exclusively in the mobile advertising space at Yahoo! In 2008, where he led all mobile advertising efforts for the Central Region. While at Yahoo!, he worked with advertisers on their initial mobile advertising efforts across all major vertical categories. After Yahoo!, Brian worked WHERE Ads / PayPal Media Network, focusing on the mobile–location space and best ways for marketers to leverage both location data and purchase data. Prior to his work in mobile advertising, Brian worked at The Weather Channel and Scripps Networks on both the television and digital platforms.
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POV
PERNILLE BRUUN-JENSEN CHIEF MARKETING OFFICER, NETBASE @PernilleBruunJ
Pernille Bruun-Jensen is a well-rounded international business professional and operator who has lived and worked around the world, and who ‘get’s the challenges of brands. She previously led the dramatic turn-around of Intuit’s UK operation as General Manager, delivering double digit growth on all dimensions, and fostering a thriving company culture to become the #1 Best Small Workplace. As VP and Global CMO she then led Global Expansion for QuickBooks Online – again for double digit growth. Prior to Intuit, Pernille held senior Marketing positions at Johnson & Johnson and also Kraft Foods. Pernille holds an MBA in International Management from the top European Business School ESCP (formerly EAP). She loves customer insights and innovation – compelling her to join NetBase to unleash social action powered by technology – with Brand and Agencies around the world.
POV
KODI FOSTER HEAD OF BRAND INITIATIVES, OUTBRAIN @KodiFoster
As head of brand initiatives at Outbrain, Kodi Foster is responsible for leading strategic account development, collaborating with Fortune 500 brand partners on their content marketing initiatives. Kodi began at Outbrain by establishing the brand’s paid recommendations business, helping to grow Outbrain into the largest content discovery platform in the world. He also spends his time evangelizing about trends in the digital advertising space. Prior to joining Outbrain, Kodi was VP of Business Development at Sahara Media Holdings, a publicly traded investment company specializing in the digital media industry.
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POV
SEAN FOSTER CEO, CROWDTAP
Crowdtap CEO Sean Foster, has a proven track record of building great consumer experiences, developing thriving communities and scaling successful organizations. Most recently, he served as CEO of dLife, where he transitioned the business from a media firm to a branded products and services entity, resulting in the sale of the company in late 2013. Prior to dLife, Sean was responsible for a $120mm consumer e-commerce business as President, Online of Avon Products, Inc. Previously, Sean served as CMO for The Gilt Groupe where he led the development of the flash sales model. Sean has held numerous executive roles at Weight Watchers International. During his time at Weight Watchers, he was responsible for all US, UK, Canada, Germany and Australia sales and marketing for the online division as the VP of Marketing for WeightWatchers.com. Sean also held several key sales and marketing roles at ndb.com (National Discount Brokers) and Club Med. Sean attended New York University.
POV
JIM TOBIN PRESIDENT, IGNITE SOCIAL MEDIA @jtobin
Jim Tobin is President of Ignite Social Media, the Original Social Media Agency™, one of the leading social media marketing firms in the nation. He’s also the author of the 2008 book, “Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing,” and the 2014 book “Earn It. Don’t Buy It. The CMO’s Guide to Social Media Marketing in a Post Facebook World.” In his role at Ignite Social Media, Jim has helped develop and execute social media marketing programs for some of the world’s best brands, including Microsoft, Chrysler, ConAgra Foods, Sterling Jewelers (Kay Jewelers and Jared the Galleria of Jewelry), Samsung and many more.
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Agenda MARCH 13, 2015
LAMBERT’S RESTAURANT AUSTIN, TEXAS
10:45 am OPENING REMARKS Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators David Teicher, Chief Content Officer, Brand Innovators Event Chair and Co-Host: B. Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondelēz International Co-Host: Ted Rubin, Acting CMO, Brand Innovators, social marketing strategist, keynote speaker, brand evangelist, and author of Return on Relationship
11:00 am
FUTURECASTING — SCOUTING EMERGING MEDIA, NEW TECHNOLOGIES, AND STARTUPS Moderator: Louise Doorn, Chief Marketing Officer, Dstillery B. Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondelēz International Hugh Jedwill, Manager, Digital Innovation Lab Lead, Kimberly Clark Shiv Singh, SVP Global Head of Digital & Marketing Transformation, Visa
11:30 am
KEYNOTE — JOHNSON & JOHNSON REINVENTS THE POLLEN COUNT Colleen Sellers, Director, Allergy & Eye Care, McNeil Consumer Healthcare, Johnson & Johnson Brands that can deliver digital innovation are capturing consumers’ imaginations and building loyalty. Zyrtec Allergy, a division of Johnson & Johnson, has been a leader in this space and will unveil their latest project in this session. Building on the success of Zyrtec AllergyCast, featured during SXSW in 2014, we’ll get a preview of the first tool that lets allergy sufferers know how pollen will actually make them feel. It features an algorithm that uses multiple variables, including Johnson & Johnson’s proprietary data, to give users powerful insight that has not been available until now. It’s part of J&J’s continuing evolution of healthcare, to make the consumer experience more personal and local. And part of J&J’s broader effort to foster a more innovative and entrepreneurial culture.
CONTINUED ON PAGE 30
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Agenda 11:55 am
THE NEW DEFAULT
Kodi Foster, Head of Brand Initiatives, Outbrain Content is no longer a “nice-to-have” and mobile is no longer the “new kid on the block” in digital marketing: they are the primary means of communication between brands and consumers. In this discussion, Kodi will discuss why fluency in content and mobile engagement isn’t just a marketing imperative – it’s a business imperative.
12:15 pm
CASE STUDY: DAIRY QUEEN SUCCESSFULLY LEVERAGES MOBILE FOR DRIVING STORE VISITS Nick Blissenbach, Sr. Marketing Manager, Integrated Media, Dairy Queen Brian Kilmer, VP Sales, Central, NinthDecimal
12:40 pm BRAND INNOVATORS AND NETBASE SOCIAL INFLUENCE REPORT Pernille Bruun-Jensen, Chief Marketing Officer, NetBase
1:00 pm
DELIVERING EXCEPTIONAL BRAND EXPERIENCES THROUGH CONTENT IN MEANINGFUL PLACES. Karl Miller, Associate Director Digital Strategy, The Kellogg Company Todd Smith, Brand Director, Morningstar Farms
1:25 pm
MOBILE VIDEO CREATIVE SHOWCASE: NOTHING TELLS A STORY LIKE VIDEO Mobile platforms have created a game-changing shift in how video is consumed. In this session, attendees will be inspired by the best short-form mobile video creative around, learning how brands are harnessing the power of sight, sound, and motion in digital today. How can video on mobile devices extend to TV reach, activate creative, and drive engagement and ROI? What are best practices for mobile-first creative to drive impact? From stunning TV creative reimagined for mobile, to custom made-for-mobile content, brands showcase their favorite short-form video creative pieces (15s or less) and discuss how attendees can use mobile to facilitate amazing brand storytelling.
CONTINUED ON PAGE 32
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Agenda Moderator: Mike Owen, EVP, North American Sales, Opera Mediaworks Adam Kmiec, Sr. Director, Mobile, Social And Content Marketing, Walgreens Adam Naide, Executive Director, Marketing-Social Media, Cox Communications Jeffrey Reece, Marketing Director, Digital Strategy & Innovation, Dell
1:55 pm
ORGANIC REACH DECLINES, INFLUENCER NETWORKS CRUMBLE: WHAT’S A BRAND TO DO? Jim Tobin, President, Ignite Social Media What worked in social media marketing just a few short years ago is unlikely to work today. Generating organic impressions on owned social channels has gotten much more difficult. At the same time, early influencer networks such as Federated Media and Say Media have struggled to stay afloat. But social is, if anything, more important than ever for discovering new products. What approaches can a brand take in 2015?
2:15 pm
STOP CALLING THEM CONSUMERS: A GLIMPSE INTO MARKETING’S PEOPLE-POWERED FUTURE Sean Foster, CEO, Crowdtap Studies show that incoming generations are increasingly wary of traditional advertising, yet marketers are still talking at their audiences, pushing messaging on them in disruptive ways. But it’s not all doom and gloom. People love brands more than ever, and more than half of Millennials today believe that brands play an essential role in their lives. So, what does it take for brands to succeed in marketing’s people-powered future? In this session, you’ll get an exclusive preview of brand new research from MillwardBrown and Crowdtap that measures the impact of user-generated content on traditional brand metrics such as unaided awareness, favorability and purchase intent. You’ll also learn how forward-thinking brands are putting people at the heart of their marketing to drive product ideation, inform marketing strategy and create authentic content that fuels earned media.
2:30 pm
KEYNOTE — THE REAL STORY BEHIND MILLENNIALS IN THE WORKPLACE Renee Ducree, Director of Marketing, IBM Social Business CONTINUED ON PAGE 34
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Agenda As digital natives, millennials bring value to the work environment in the midst of a digital revolution. And new evidence shows, despite generational stereotypes, that millennials are a lot like their older colleagues in many ways. Join this session to learn about the myths and realities of millennials in the workforce, as well as key insights from IBM’s latest study to determine what impact this changing demographic will have on the future of work.
2:50 pm
MACRO-MARKETING TRENDS Continuing our look ahead, this session will tap the minds’ of four leading brand marketers. We will explore how brands can better think about privacy, what the connected/smart-home means for the broader marketing & media industry, and how the programmatic buying phenom jumps from digital to TV. What’s keeping these marketers up at night? What new technologies are they watching? What are the big trends they’re focused on for 2015, and what opportunities and challenges are entailed therein? Moderator: Christian Galvin, Vice President, Fiksu Erick Dickens, VP-Marketing, King’s Hawaiian Jim Ensign, VP Global Digital Marketing, Papa John’s Laura Gordon, VP Marketing & Brand Innovation, 7-Eleven Kieran Hannon, CMO, Belkin
3:20 pm
KEYNOTE
Brian Solis, Principal Analyst, Altimeter Group, Author of What’s the Future of Business (WTF)
3:45 pm
DATA, CONTENT, AND CONNECTIVITY – THE SOCIAL LANDSCAPE IN 2015 The biggest digital marketing topics in 2014 ranged from big data to content continue to increase, as brands establish ‘newsrooms’ and devote more time and resources into producing original content on social, emerging, and traditional media. The mobile-first consumer gave way to the mobile first marketer, but how will that thinking change as we enter the era of the “always-connected?” Listen closely as we explore the biggest digital trends and topics marketers need to know for 2015, with the backdrop of the technological innovation top of mind at SXSW.
CONTINUED ON PAGE 36
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Agenda Moderator: Mark Cooper, Co-Founder, SVP of Offerpop Doug Busk, Global Group Director, Digital Communications & Social Media, The Coca-Cola Company Lincoln Lopez, Vice President and General Manager of Social Media, Univision Mason Nelder, Senior Director, Central Insights & Social Business, Verizon Jean-Philippe ‘JP’ Persico, Manager, Digital Innovation and Strategy, Robert Bosch LLC
4:15 pm
CLOSING KEYNOTE Farrah Bezner, Marketing Director, Halls and Candy, Mondelez B. Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondelēz International
5:00 pm
COCKTAIL RECEPTION
CONTINUED ON PAGE 38
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Agenda NATIVE BRUNCH HOSTED BY OUTBRAIN MARCH 14, 2015
10:00 am WHAT’S NEXT FOR NATIVE ADVERTISING Our panel will discuss what it takes to “go native” with the right partnerships and the best practices for creating bold native advertising experiences that audiences crave and businesses need. If you’re going to be at SXSW and have native on the brain, you won’t want to miss what these native all-stars have to say!y Moderator: Kodi Foster, Head of Brand Initiatives, Outbrain Brian Solis, Principal, Altimeter Group Lindsay Nelson, Vice President, Vox Creative Riddhi Shah, Head of Branded Content, Medium Sebastian Tomich, VP of Advertising & Branded Content, The New York Times Kevin Green, Executive Director, Global Digital Strategy & Innovation, Dell Sandra Padilla, Digital Marketing Manager, Dell Patrick Cassidy, Senior Director, Global Digital Brand Marketing, New Balance
EMPLOYEE ADVOCACY ROUNDTABLE HOSTED BY DYNAMIC SIGNAL MARCH 16, 2015 1:00 pm
HOW SOCIAL SELLING DRIVES RESULTS Moderator: Chris Boudreaux, Founder, SocialMediaGovernance.com Brian Fanzo, Chief Digital Strategist and Partner, Broadsuite Adam Naide, Head of Social Media Marketing, Cox Communications Martin Jones, Sr. Marketing Manager, Cox Communications Brent Robinson, Social Media Strategist, Bazaarvoice
2:00 pm
HOW EMPLOYEE ADVOCACY IS EVOLVING Moderator: Ryon Harms, President, Manifest Social Amber Armstrong, Director, Social, Mobile, and Commerce Amplification & Digital, IBM Jeff Donaldson, SVP Information Technology & CIO, GameStop Jake Schneider, Director of Digital Strategy, The Marketing Arm Jon Peters, Partner, The Social Media Strategy Group
Speakers AMBER ARMSTRONG
DIRECTOR, SOCIAL, MOBILE, COMMERCE AMPLIFICATION & DIGITAL, IBM @ambarmstrong Amber Armstrong is the Director, Social, Mobile, and Commerce Amplification & Digital at IBM. She is also a self-professed world traveler, food nerd, triathlete. Amber joined IBM in 2006, and has since then served in a variety of capacities including as Marketing Manager and Manager of Demand Generation for the Software and Product Innovation program. Prior to joining IBM she worked in marketing at LIS, Uniteq and First Union.
CHRIS BOUDREAUX
FOUNDER, SOCIALMEDIAGOVERNANCE.COM @cboudreaux
Chris Boudreaux helps brands transform their business operations through digital and social media. In addition to running SocialMediaGovernance.com and publishing thought leadership through various media, Chris is also a Digital Strategy Executive at EY. Prior to joining EY, he led creation of the Social Media Technology consulting practice globally at the global technology and management consultancy Accenture. Before that, Chris built a social business consulting practice at social media agency Converseon, serving clients including IBM, Ford and Walmart.
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RYAN BONIFACIO
SVP, DIGITAL, ALEX AND ANI
Ryan Bonifacino oversees e-commerce, digital marketing, advertising technology and customer experience as the Vice President of Digital Strategy at Rhode Island-based lifestyle brand Alex and Ani, previously having served as Director and Strategic Advisor to the company beginning in 2010. With over 1,200 employees and 2013 revenues of over $230 million, Alex and Ani is currently the fastest growing mid-sized retailer in North America, operating a multichannel business model that includes over 40 inline retail stores, thousands of global retail partners and multiple e-commerce and digital properties. Prior to Alex and Ani, Ryan was a Principal at Hedgeforce, a hedge fund marketing firm that represented over $8 billion in assets.
PATRICK CASSIDY
SENIOR DIRECTOR, GLOBAL DIGITAL BRAND MARKETING, NEW BALANCE @PatrickECassidy Patrick Cassidy leads global digital brand marketing and social media content strategy for New Balance. Since assuming responsibility for the company’s primary social platforms nearly two years ago, the brand has seen significant gains, with increases in the past year of Facebook +117%, Twitter: +260% and Instagram: +6,000%. Patrick deploys New Balance’s it across the U.S. and international markets. He is the core leader for NewBalance.com, ensuring that its U.S. presence and that of 40 international sites aligns with brand feel and content creation capabilities.
www.Brand-Innovators.com
Fiksu delivers everything marketers need to succeed in mobile Mobile ad tracking and attribution Audience segmentation Media buying Retargeting Optimization Analytics Our integrated combination of mobile-first data, extensive reach into mobile ad channels, and advanced optimization, plus the expertise of our incredible team, gives Fiksu’s mobile marketing products an advantage no other single provider can touch: an end-to-end mobile marketing solution for today’s apps, brands, and agencies.
US 1.855.463.4578 | sales@fiksu.com EMEA +44 208 434 7051 | sales-emea@fiksu.com APAC +65 6372 9538 | sales-apac@fiksu.com
Speakers MARK COOPER
CO-FOUNDER AND SENIOR VP, PRODUCT MARKETING AND CUSTOMER SUCCESS, OFFERPOP @markerpop Mark Cooper is a Co-Founder of Offerpop, where he serves as Senior VP of Product Marketing and Customer Success. He has helped launch an array of online, mobile and media businesses, including the first TV product placement ratings service, Nielsen IAG, and the wireless industry’s first mobile virtual network operator, ESPN Mobile. Mark began his career building brand campaigns for leading consumer marketers in the US and Asia / Pacific, including NIKE, General Mills, and Apple. Mark is a regular contributor to American Express OPEN Forum, WIRED, and Social Media Today. He holds a Bachelor of Arts from Brown University.
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN @ErickDickens Erick Dickens made the transition into brand marketing after serving as a US Army Capitan and pilot during wartime operations. As a brand marketer, Erick managed household brands such as Post Cereals, Renuzit, Soft Scrub, and Right Guard at Kraft Foods and Henkel.In 2010, Erick was selected to lead LifeLock’s rebranding and product development effort and helped lead the company through a successful IPO in October 2012. Erick holds an MBA from the University of Arizona and is currently the Vice President of Marketing for King’s Hawaiian. He resides in Huntington Beach, CA with his wife and two children.
JEFF DONALDSON
LOUISE DOORN
SVP INFORMATION TECHNOLOGY & CIO, GAMESTOP @jeffdonaldzen
CMO, DSTILLERY @doorn
Jeff Donaldson serves as GameStop’s Senior Vice President of GameStop Technology Institute. Donaldson, who previously served as GameStop’s CIO, has been an integral member of GameStop’s leadership team for more than 14 years. Donaldson played a key role in the creation of GTI, and GameStop’s new IT structure introduced in late 2013. The new structure includes four strategic areas – IT Strategy, Architecture Design, IT Delivery and the GameStop Technology Institute. Each area is designed to accelerate the identification and adoption of new capabilities and solutions to address the ever-changing IT challenges impacting business today.
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ERICK DICKENS
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Louise Doorn joined Dstillery as Chief Marketing Officer in November 2014. She brings 15 years of digital marketing experience from various roles throughout Europe, Asia, and the US. Prior to joining Dstillery, Louise led Social Media at JPMorgan Chase with responsibility for the firm-wide social media strategy and engagement solutions for 30+ million customers. Before JPMorgan Chase, Louise worked through her own consultancy firm ContentConnect, as well as on the corporate and agency side for companies such as AOL, Rabobank, Samsung, and Philips. She holds an M.A. in New Media from the University of Amsterdam and a B.B.A. in International Business and Marketing from Amsterdam School of Business. www.Brand-Innovators.com
Speakers JIM ENSIGN
VICE PRESIDENT OF GLOBAL DIGITAL MARKETING, PAPA JOHN’S INTERNATIONAL @jlensign As Vice President of Global Digital Marketing for Papa John’s International, Jim Ensign leads Digital Marketing and eCommerce strategy for over 4,500 restaurant locations in over 30 countries, positioning the company as the digital leader in its category as the first with over 50% of all sales coming from eCommerce. Prior to joining Papa John’s, Jim spent more than 10 years on the agency side, as Senior VP, Media and Interactive, at Doe Anderson.
CHRISTIAN GALVIN VP SALES, AMERICAS, FIKSU @TixList
As Vice President of Sales for the Americas, Christian Galvin is responsible for driving new business opportunities in the United States, as well as in Canada, Central America, and South America. Since joining the team in 2012, Christian’s efforts in expanding sales channels have been pivotal in cementing Fiksu’s position as a mobile marketing leader. For most of his career, Christian has been selling technologies in burgeoning industries, teaching potential clients to “think in a whole new way.” This has prepared him for sales in today’s burgeoning mobile industry and tackling the mobile marketing problems Fiksu is solving. He has a BA in English from Suffolk University.
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BRIAN FANZO
CHIEF DIGITAL STRATEGIST AND PARTNER, BROADSUITE @iSocialFanz At Broadsuite Brian Fanzo focuses on initiatives that connect paid, owned and earned digital channels through maximizing community involvement and content utilizing social and technology. He enjoys teaching and leading change that helps B2B’s, small businesses and technology companies connect, communicate and become active members of their communities both internally with employee advocacy and personal branding and externally utilizing community events such as weekly Google+ hangouts, Twitter Chats and video podcasts. He talks fast, and tweets faster.
LAURA GORDON
VICE PRESIDENT, MARKETING AND BRAND INNOVATION, 7-ELEVEN In this role Laura is responsible for the overall development and execution of marketing initiatives for 7-Eleven products and services in the United States and Canada. In addition, Laura leads our efforts to aggressively accelerate brand development by optimizing our proprietary brands and consumer insights. Her team has responsibility for Consumer Insights/CRM, Digital/Social Marketing, Brand Innovation and Proprietary Beverages, Fresh Food and all other category marketing in addition to Brand Expansion. Her focus also includes vendor partnership and promotion strategy for key merchandising initiatives, innovation planning and Omni Channel strategy development.
www.Brand-Innovators.com
Speakers KEVIN GREEN
EXECUTIVE DIRECTOR, GLOBAL DIGITAL STRATEGY AND INNOVATION, DELL @KevinMGreen As the global lead of Digital Strategy & Innovation, Kevin Green works to incubate and scale digital tools, experiences and strategies to support Dell’s global agenda. He and his team are tasked with identifying best practices in content marketing, mobile excellence, social media evolution through insights and action via Paid/Owned/Earned, Paid and Organic search, Community building/nurturing, and digital/virtual events using modern marketing techniques. Kevin has vast experience providing value to consumers across all touch points (Social, Mobile, TV, Print, Digital). He has a BA in Mass Communication, Journalism & Media Studies from Franklin Pierce College.
KIERAN HANNON CMO, BELKIN @kieranhannon
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BRANDON GUTMAN CO-FOUNDER, BRAND INNOVATORS @BrandonGutman
As Co-Founder of the Brand Innovators, Brandon Gutman is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build a name and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has appeared on Forbes.com’s CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers, technology developers and venture capitalists in our industry.
RYON HARMS FOUNDER AND PRESIDENT, MANIFEST SOCIAL @RyonHarms
Kieran Hannon is the Chief Marketing Officer for Belkin International, managing all facets of the marketing organization globally for all three of the company’s leading brands: Belkin, Linksys and WeMo, including eCommerce and Customer Advocacy (Care). In that capacity Kieran helped Belkin cement its status as a leading name in the technology and consumer electronic sectors in more than 20 countries. Prior to joining Belkin, Kieran spent the past two decades building the best consumer experiences in the mobile, digital and retail sectors as VP Marketing for UBM/Canon and VP Marketing for RadioShack Corporation.
Ryon Harms is the founder and President of Manifest Social. He was the director of social media at Farmers Insurance, where he created a massive social media program for over 5,000 local agents. He also owns the Guinness World Record for Most Facebook Likes on a Facebook Page with 2,000,000 Likes on 6/23/2011. At Farmers, he was the first to place a hashtag on a NASCAR race car and created a thriving sports community that continues today. He is a frequent lecturer on social media at the Pepperdine Graziadio School of Business Management.
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www.Brand-Innovators.com
Speakers HUGH JEDWILL
MANAGER, DIGITAL INNOVATION LAB LEAD, KIMBERLY CLARK @mobilebranding Hugh Jedwill is Manager and Digital Innovation Lab Lead at Kimberly Clark, based in Chicago. Hugh is charged with bringing digital innovation to the company’s brands via smart technologies and startups. Prior to joining KC in September, Hugh founded the non-profit Heartland Mobile Council, with the mission to inspire and educate brands on how to use mobile effectively, and he continues to serve as its Executive Director. Hugh is a former brand marketer with 19 years of experience in food, personal care and high tech – 4 years in Marketing at Kraft, Palm and Procter & Gamble and 4 years as CEO of Mobile Anthem, a creative agency that connects brands to the mobile consumer.
BRIAN KILMER VP SALES, CENTRAL, NINTHDECIMAL @btkilmer Brian Kilmer is the VP of Central Region Sales for NinthDecimal, where he started in January 2014. He started working exclusively in the mobile advertising space at Yahoo! In 2008, where he led all mobile advertising efforts for the Central Region. While at Yahoo!, he worked with advertisers on their initial mobile advertising efforts across all major vertical categories. After Yahoo!, Brian worked WHERE Ads / PayPal Media Network, focusing on the mobile–location space and best ways for marketers to leverage both location data and purchase data. Prior to his work in mobile advertising, Brian worked at The Weather Channel and Scripps Networks on both the television and digital platforms. 48
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MARTIN JONES SENIOR MARKETING MANAGER, COX COMMUNICATIONS @martinjonesaz
Martin Jones is a Senior Marketing Manager with the corporate Cox Communications social media team, where he leads the social and content marketing strategy for Cox Business. During Martin’s tenure, more than 1 million fans engage with Cox Communications content, campaigns and customer care on Facebook, Twitter, LinkedIn, Slideshare, Pinterest, Instagram, YouTube and Google+.He is also the editor of CoxBLUE.com and is a featured contributor on several business and marketing websites. He is a frequent guest speaker on the topic of social media and content marketing and was recently named one of the top 50 content marketers on Twitter by eContent.
ADAM KMIEC
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS @adamkmiec A thought-leader in the marketing community, Adam Kmiec has held leadership positions at some of the most digitally forward-thinking organizations in the world, helping brands find success in the interactive and social space. In January 2014 he joined Walgreens as Senior Director, Social Media and Content. Prior to that, he spent two years at the Campbell Soup Company, where he served as Director of Global Digital Marketing and Social Media. At Campbell, Adam developed worldwide strategies across consumer-facing and corporate communications. Adam’s career spans the client and agency sides, including Fallon, Leo Burnett, and ConAgra Foods.
www.Brand-Innovators.com
Speakers LINCOLN LOPEZ
VICE PRESIDENT AND GENERAL MANAGER OF SOCIAL MEDIA, UNIVISION @TheLincolnLog In his role as Vice President and General Manager of Social Media for Univision, Lincoln Lopez works with leadership across the company to direct a fully integrated social media strategy that helps audiences engage and interact with Univision’s content across multiple media platforms. Lincoln joined Univision in January, with more than 20 years of experience in the digital and entertainment industries at companies including Turner Broadcasting and MTV Networks. He holds a master’s degree in digital media and a bachelor’s degree in business from San Jose State University.
MASON NELDER
SR. DIRECTOR, DIRECTOR OF CENTRAL INSIGHTS & SOCIAL BUSINESS, VERIZON @MasonNelder
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ADAM NAIDE
EXECUTIVE DIRECTOR, MARKETING-SOCIAL MEDIA, COX COMMUNICATIONS @AdamNaide As Executive Director of Marketing for Social Media at Cox Communications, Adam Naide leads strategy for the company’s social media presences. This includes fan engagement, customer acquisition & retention, social commerce and Social TV as each month millions of consumers and small businesses engage with Cox Communications via Facebook, Twitter, YouTube, Google Plus and Tumblrr and LinkedIn. Prior to Cox, Adam was Senior Director, Social Media Marketing & Audience Engagement at CNN, where he grew social audience to #1 in TV news, pioneered the use of 2nd screen and taught Anderson Cooper and Dr. Sanjay Gupta how to tweet.
LINDSAY NELSON VICE PRESIDENT, VOX CREATIVE @Follow_Nelson
Mason Nelder is a communications and business strategist with over 17 years of experience, spending 8 years in the digital/ social space. From startups to a Fortune 20 company as the Social Strategist for Verizon Wireless, he’s a collaborator, digital strategist, writer and speaker who has sparked culture change, improved business communication and persuasively mandated business innovation. A husband, father of three, avid pet owner and sports enthusiast, he continues to pursue adventure and a thorough enjoyment of life.
Lindsay Nelson leads Vox Creative’s development and execution of integrated campaigns in partnership with the world’s best brand marketers, delivering creative and datadriven solutions across Vox Media’s properties — SBNation, The Verge, Polygon, Curbed, Eater, Racked, and Vox.com. Vox Creative leverages Vox Media’s technology, editorial intelligence, social and experiential marketing expertise to connect brands with its influential, young and affluent audience of over 155 million globally. Previously, Lindsay was the VP of Integrated Programs and founder of SlateCustom.
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www.Brand-Innovators.com
Speakers MIKE OWEN
EVP, NORTH AMERICAN SALES, OPERA MEDIAWORKS @mikeowennyc Mike Owen is EVP, North American Sales, for Opera Mediaworks. Prior to his current post, Mike was was Chief Revenue Officer at AdColony, which was acquired by Opera Mediaworks in August. Mike helped drive the company to manpower and revenue boosts that put AdColony on the Inc. 500 Fastest Growing Private Companies in America list. In his 14-plus years of experience, Mike has helped develop the strategy and manage sales for iAd, Apple’s mobile advertising business unit. Before Apple, Mike served as VP Advertising at Quattro Wireless (acquired in 2009 by Apple). He has built sales teams and served in various sales roles at MensHealth.com, Napster.com, Time Inc., and MTV Networks.
JEAN-PHILLIPPE PERSICO
MANAGER, DIGITAL INNOVATION AND STRATEGY, BOSCH NORTH AMERICA J.P. (Jean-Philippe) Persico is the Manager of the Digital Marketing Department for the Automotive Aftermarket division at Robert Bosch LLC. In this role he oversees all digital marketing efforts encompassing Social, Mobile, Web, Campaigns, Digital Innovations as well as Digital Analytics for North America and consults the worldwide organization of Bosch to improve their digital footprint. Passionate about all things digital, JP is an innovator that always finds new ways to utilize digital tools and technologies to improve the consumer and brand experience. 52
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SANDRA PADILLA DIGITAL MARKETING MANAGER, DELL @SandraPadilla4
Sandra Padilla is the Digital Marketing Manager at Dell. Since joining the company in 2009 as B2B Notebooks Merchandiser, she has held a variety of posts, leading communications and marketing efforts in a different capacities. A serial innovators with intense interest in all details of marketing and strategic planning, she is obsessed with finding new ways to deliver a superior customer experience.
JAKE SCHNEIDER
DIRECTOR OF DIGITAL STRATEGY, THE MARKETING ARM @JakeSchneider As the Director of Digital Strategy for The Marketing Arm, Jake Scheider drives teams that create powerful brand experiences, building social connection into every point of the customer journey, bringing together paid, earned & owned media strategies to tell their story through bold ideas. With a focus on sophisticated planning across all promotional channels, The Marketing Arm develops comprehensive integrated marketing programs for more than 100 blue-chip brands. Prior to TMA, Jake worked in Brand Strategy at Tumblr.
www.Brand-Innovators.com
MO OSY LVA NI A PR ESE NTS
THE 2015 MILLENNIAL STUDY RANKING REPORT Over the last two years, we've surveyed more than 3,500 Millennial consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.
FOR MORE INFORMATION, CONTACT:
NORTY COHEN, FOUNDER/CEO MOOSYLVANIA
314-644-7901 • NORTY@MOOSYLVANIA.COM
Speakers MATT SCOTT
SVP OF BUSINESS DEVELOPMENT & STRATEGY, CROWDTAP @MatthewCScott Matthew Scott manages all revenue operations and partnership initiatives for Crowdtap, a leading social marketing platform funded by The Foundry Group and Tribeca Venture Partners.Prior to joining Crowdtap, Matt was a founding team member and Director of Business Development for AdSafe Media, a leading display advertising technology platform. Earlier in his career, Matt managed digital and traditional media strategy for several iconic global brands at Omnicom Group’s BBDO New York and Publicis’s Starcom MediaVest Group, working with clients such as Proctor & Gamble, The Gillette Company, Kraft Foods and New Balance, among others.
SHIV SINGH
SVP GLOBAL HEAD OF DIGITAL & MARKETING TRANSFORMATION, VISA @shivsingh Shiv Singh is currently the head of global brand and marketing transformation at Visa Inc., where he is accountable for consumer brand communications, design innovation, brand management, and digital marketing. Prior to that he was head of Global Digital at PepsiCo. Shiv is a recognized marketer who has been recognized by Ad Age as a Media Maven and featured on its cover. He was recognized by Adweek as a Top 50 Marketer (no. 19). The award-winning work done by Shiv and his teams has also been recognized by Fortune Magazine Forbes and The Harvard Business Review.
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BRENT ROBINSON
SOCIAL MEDIA STRATEGIST, BAZAARVOICE @brentrob Brent Robinson is the Social Media Strategist for Bazaarvoice, a network that connects brands and retailers to the authentic voices of people where they shop, and gives more than 500 million people the ability to share authentic opinions about tens of millions of products each month. In his role, Brent is the driving force behind all of Bazaarvoice’s internal and external social media activity. He manages all of the company’s social channels, including the award-winning Bazaarvoice blog., recently listed as one of “The Top 50 Marketing Blogs on the Web” by Inbound.org and “Top 100 Business blogs” by Ecommerce Platform.
MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS @MarcSternberg1
Marc Sternberg is a co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. Prior to that, Marc was president and COO of AlwaysOn from 2007-2011. At that Silicon Valley-based firm he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career Marc was the vice president of advertising sales for The Hollywood Reporter, a position he held from 1989-2007. He has served on the boards of numerous charitable and non-profit organizations, including MakeA-Wish Foundation of Los Angeles and the AntiDefamation League/LA.
Speakers DAVID TEICHER
CHIEF CONTENT OFFICER, BRAND INNOVATORS @aerocles David Teicher is Chief Content Officer at Brand Innovators, managing content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators. com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge. com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage.
SEBASTIAN TOMICH
VP OF ADVERTISING AND BRANDED CONTENT, THE NEW YORK TIMES @SebTomich Sebastian Tomich is Vice President of Advertising and Branded Content, The New York Times. In that capacity, he leads T Brand Studios and the Dallas, DC, Miami, Los Angeles, Advocacy, Corporate, CPG, Healthcare and Movie Studio sales teams. Overall, Sebastian’s focus is exploring and developing branded content products and solutions for our advertisers that align with The Times’s advertising ethics and standards. Prior to joining NYT in October 2013, Sebastian was Eastern Advertising Director for Forbes and previously held numerous roles at the company including national digital director, regional sales manager and account executive.
www.Brand-Innovators.com
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Advisory Board MADHUR AGGARWAL
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
DOUGLAS BUSK GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCACOLA COMPANY
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B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
CHRIS CHESEBRO
CHARLIE COLE
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
CEO, THE LINE
ERICK DICKENS
JORGE FONTANEZ
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
MARC FONZETTI
NICOLE FRALEY
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
AVP DIGITAL MARKETING, VICTORIA’S SECRET
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Advisory Board IAN GOMAR
MAYUR GUPTA
PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLYCLARK
KIRK HEINLEIN
SCOTT HUDLER
DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
JASON JOHN
ADAM KMIEC
CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
JOHN KOLLER
VICTOR LEE
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VP DIGITAL BRAND MARKETING, HASBRO
ELLIOT LUM
MICHAEL MA
VP STRATEGIC MARKETING, COLUMBIA RECORDS
SVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA
www.Brand-Innovators.com
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Advisory Board PAUL MARCUM HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
ANDREW MARKOWITZ
DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
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MERYL TRUFFELMAN MACUNE VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTﾃ右 LAUDER
ASHWIN NATHAN MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
MASON NELDER
MARC PATRICK
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
SENIOR BRAND DIRECTOR, NIKE EAST
DEB RADCLIFF
UMANG SHAH
SENIOR VP MARKETING, WEST MARINE
GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
JOHN STARKWEATHER
JONATHAN STEPHEN
EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T
HEAD OF DIGITAL COMMERCE & AIRLINE INNOVATION, MARKETING, SILVER AIRWAYS
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Advisory Board CHAD STUBBS SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
CHRIS THORNE
GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
JON SUAREZDAVIS VICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA
www.Brand-Innovators.com
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Strategic Advisors NORTY COHEN
CEO AND FOUNDER, MOOSYLVANIA @NortyCohen
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis
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Co-Presenter
Mondelēz International delivers delicious powerhouse brands to consumers all over the world. Formerly known as Kraft Food Companies, it is one of the world’s largest snacks companies, with global net revenues of $35 billion in 2012. The Mondelēz portfolio features nine billiondollar brands: Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. In addition, our portfolio includes another 52 brands which each generate annual revenues of more than $100 million. Based in Deerfield,IL, the company was renamed in 2012, to reflect Monde, the French for world. and delez, an alternative to delicious. @MDLZ
Brand Sponsors
With over 3,100 stores in 30 countries outside of the U.S., Dunkin’ Donuts has been serving loyal customers internationally for over 40 years. From Asia to Latin America and everywhere in between, you can count on Dunkin’ Donuts for delicious coffee and espresso, cool Coolatta®, frozen beverages, delectable donuts, sandwiches and more. So, the next time your travel takes you around the world, enjoy your favorite Dunkin’ Donuts products served fast, fresh and with a friendly smile to keep you running wherever you go @DunkinDonuts
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Brand Sponsors
Driven by the legacy of our innovative founder, W.K. Kellogg, the Kellogg Company is the world’s leading producer of cereal, and a leader in cookies, crackers, and savory snacks production. Every day, our well-loved brands, delight families in more than 180 countries. With annual sales of more than $14 billion, our brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg’s®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®, and many more. @KelloggsUS
King’s Hawaiian is a family-owned company best known for its line of Original Recipe Hawaiian Sweet Bread. We are a fast growing business with headquarters, restaurants and manufacturing facilities located in Torrance, CA. and a new manufacturing facility in Oakwood, Georgia @KingsHawaiian
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Marquee Sponsor
Microsoft is an American multinational corporation that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office office suite, and Internet Explorer web browser. Its flagship hardware products are Xbox game console and the Microsoft Surface series of tablets. Headquartered in Redmond, Washington, Microsoft is the world’s largest software company in terms of revenue. It is also considered one of the world’s most valuable companies and one of the most successful startup companies of all time by market capitalization, revenue, growth and cultural impact. @microsoft
Title Sponsors
AdColony provides the highest quality mobile video advertising experience in the world. Our expertise in development & innovation fueled by consumer insights delivers superior results for publishers & advertisers. Launched in 2011, AdColony is a leading mobile video advertising and monetization platform that plays crystal-clear HD video at lightning speed and drives deep engagement with content. AdColony’s proprietary Instant-Play™ video ad technology serves video ads instantly on the most popular apps in the world across Apple’s iOS and Google’s Android platforms. AdColony’s reach, targeting and optimization tools and services provide advertisers with a superior way to engage mobile audiences at scale. @Adcolony
AOL, Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. @AOL
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Title Sponsors
Bottlenose provides real-time comprehension of streaming data sources that hold hidden opportunities, threats and other phenomena material to your business. We do this through our advanced Trend Intelligence technologies that find vital and actionable signals in social, broadcast and enterprise data streams. Our Trend Intelligence application, Nerve Center(tm), offers an enterprise-grade, real-time dashboard for researching, discovering, tracking and acting on influential developments as they form and spread. @bottlenoseapp
BrightRoll builds software that automates video advertising globally. BrightRoll is the only independent and unified programmatic video advertising platform for reaching audiences across web, mobile and connected TV. The company powers digital video advertising for the world’s largest brands, including more than 80 of the top 100 US advertisers and 18 of the top 20 advertising technology companies. The platform enables advertisers to reach 4 in 5 video viewers online and consistently ranks among the top two video ad platforms in ads served. As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers. @Brightrol
Carusele brings together audiences, influencers, and brands though high quality social media content to increase awareness, engagement and brand recognition. Using an Organish(TM) media approach, our editors and content creator network create branded media that is shared exponentially across the social media landscape. Leading brands choose Carusele, an Ignite Social Media Company, because we help them activate the right audience in creative, strategic and measureable ways. @carusele
Dstillery is at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete customer journey and activating them across all screens. Dstillery is building on five years of leading the data revolution by finding the customers scientifically proven to care about your brand. Dstillery works with over 400 top-tier brands, and have been recognized as one of Forbes’ Top 100 Most PromisingCompanies in America and Crain’s Best Places to Work in New York. @Dstillery
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Title Sponsors
Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. The brand’s advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, consumer pac kaged goods, and financ ial services. @dynamicsignal
Fiksu is the leading provider of mobile app marketing products that help app and game marketers reach their user acquisition goals. The company’s Programmatic Mobile Demand Platform applies intelligent technology to ALL the challenges of mobile advertising – including tracking, optimization, media buying and integration – spanning the entire mobile ecosystem and, ultimately, delivering better marketing performance. Additionally, Fiksu offers FreeMyApps®, the world’s largest app discovery platform where users are rewarded. @Fiksu
For years, IBMers have been working with companies, cities and communities around the world to build a Smarter Planet. We’ve seen enormous advances, as leaders are using an explosion of data to transform their enterprises and institutions through analytics, mobile technology, social business and the cloud. We’ve also seen how this new era is starting to create winners. They’re changing how their decisions are made. They’re redesigning how their teams work, reassessing how to serve their customers, and changing the very nature of business. Businesses know that innovation comes from collaboration. And collaboration comes from everywhere. Firms that embrace the power of social technologies will unleash the productivity and innovation throughout the entire value chain—from employees to partners to suppliers to customers. @IBM
Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability the interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania
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Title Sponsors
NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation. NetBase is a trusted partner to American Airlines, Arby’s, Coca-Cola, Kenneth Cole, Ogilvy, T-Mobile, Taco Bell, Universal Music Group, Walmart and YUM! Brands. Learn more at www.netbase.com or @ Netbase. See your brand’s social movement in real-time with NetBase LIVE Pulse™.
Outbrain helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia. @Outbrain
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Opera Mediaworks is the first mobile ad platform built for brands, delivering breakthrough marketing at scale. Our technology powers the biggest publishers in the world, enabling marketers to convey the highest quality ad experiences to more people in more places when it matters most. Our exclusive IInstant-Play™ HD video technology and award-winning rich media touches, engages and creates deep interaction with consumers in the most popular mobile apps and sites around the globe. We work with over 90% of the AdAge Top 100 advertisers and 18 of the top 25 global publishers. A fullyowned subsidiary of Opera Software, Opera Mediaworks is headquartered in San Mateo, California, with offices worldwide. To learn more, visit operamediaworks.com.
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal
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Wayin is a social intelligence and visualization company that makes tools to analyze and integrate social content into sales, service, and marketing efforts. Wayin gives brands control over their social data to create real-time experiences for consumers that foster trust and drive action. Started by Scott McNealy, the former Sun Microsystems co-founder and CEO, Wayin is led by key Sun Microsystems alumni, as well as top digital and media industry veterans. Wayin is based in Denver with offices in New York, San Francisco, Los Angeles, Atlanta, Japan, Argentina, Brazil and Hong Kong. www.wayin.com. @Wayin
ZEFR is the leading technology company that empowers brands to discover and target their most important influencers and topics in video. With more data than any YouTube partner, ZEFR’s BrandID platform provides a view into culture and the tools to turn insights into more impactful media for brands. The technology company of choice for nearly every Hollywood movie studio and music label, ZEFR manages over 275 million videos online and tracks over 31 billion video views a month. ZEFR is a top ranked ComScore video property. @ZEFRinc
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The Ahalogy technology was developed as an internal toolset to improve marketing at one of our previous startups. When we showed other companies what we were building, we learned just how common— and dire—was the need. So in October 2012 we founded Ahalogy to fix Pinterest marketing for brands and content creators cross-industry and around the world. Along the way Ahalogy became a fast-growing startup backed by incredible investors. We call Cincinnati home, a city with more brand marketers than any place in the world. And we’ve added offices in New York, Chicago, Los Angeles and Stuttgart to focus on brand, agency, and media partnerships. @Ahalogy
.CLUB DOMAINS, LLC is a Fort Lauderdale, Florida based company founded by serial entrepreneur Colin Campbell (Tucows, Hostopia). The Company was formed in 2012 to commercialize and operate the .CLUB toplevel domain name (gTLD) and to create an online social network platform for clubs and membership organizations.pop The Internet has connected us in ways we never dreamed of. Everyday, communities and groups are forming around every imaginable interest. Whether a tribe of two or two thousand, there’s never been a better, easier time for people to come together around a common passion. There’s never been a better time to be a part of a club. @getdotclub
www.Brand-Innovators.com
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Crowdtap Crowdtap is the people-powered marketing platform, enabling top brands to succeed in a consumer-centric future. The company works with leading brands including Verizon, P&G, Nestle, Kraft, Campbell’s, ReckittBenckiser, Clorox, AT&T and Sony. Crowdtap is one of the Forbes 100 Most Promising Companies of 2014, Crain’s #3 Best Place to Work in NYC, Mashable’s #6 Best Tech Company to Work For, winner of the 2013 WOMMY Influencer Award and Mashable’s Up & Coming Social Media Service of the Year. @crowdtap
The premier mobile publisher platform, Kargo delivers innovative advertising experiences and integrated marketing opportunities across Kargo’s proprietary network of major media mobile web sites, native applications and messaging campaigns. Kargo leverages its relationships with carriers, App storefronts and handset manufacturers to accelerate the overall growth and monetization of its audience across its major media brand properties. In addition to being an OnMobile Top 100 winner for two consecutive years, Kargo is the recipient of multiple industry awards including the 2010 Mobi and DPAC awards for Best Mobile Website, the 2010 DPAC award for Best iPhone Application and the 2011 OMMA award for Best Mobile Marketing Campaign.
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Dell is an end-to-end solutions provider that has evolved from a PC manufacturer to an enterprise IT solutions partner with servers, storage, networking,software and services that enable customers to drive results, create competitive advantage and expand their opportunities. Dell was acquired by founder Michael Dell and Silverlake Partners after having gone public in 1988. @dell
Krux is the next-generation DMP (data management platform) that helps businesses drive revenue through the smarter use of data to deliver personalized content, commerce and advertising experiences. Krux’s DMP is the central decision system that unifies and activates people data at scale – empowering marketers, agencies and publishers to reach the right people, at the right time, at the right frequency and with the right experience across all devices, browsers, and operating systems. Measurable return on Krux investment averages 10:1 for leading global companies such as Kellogg, Time Warner and News Corp. @KruxDigital
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Leadtail is a B2B social marketing and insights firm that develops social media strategies for leading business brands and innovative companies such as: Alcatel-Lucent, WageWorks, Adaptive Insights, NetBase, PunchTab, and Socialtext. Using our proprietary Social Insights Technology, we also develop social insights reports on decision makers such as Marketing Executives, HR Executives, and CFOs, and these reports have been referenced in media and industry publications including: Wall St. Journal, Forbes, Huffington Post, Business Insider, Adweek, MarketingProfs, AllTwitter, and CMSWire. @LeadTail
NinthDecimal is the leading mobile audience intelligence platform building the most comprehensive understanding of people by connecting their digital and physical lives. Through a combination of data and proprietary technology, NinthDecimal provides Fortune 500 companies, brands and agencies a unique view of today’s consumer, informing media strategies and enabling optimal campaign ROI across digital. Our data is built on one trillion data points from over one billion devices, allowing us to create hundreds of customized audience segments with the scale to drive meaningful business results – enabling marketers to reach individuals at the right marketable moment. @NinthDecimal
Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/ WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. Livefyre also acquired social storytelling platform Storify in September 2013 and Social Application Provider Realtidbits in November 2013. @livefyre
Offerpop helps marketers launch powerful social marketing campaigns to reach, engage and connect with their consumers. Global brands, agencies and small businesses use Offerpop to increase revenue and grow fans, followers and email subscribers. Marketers launch campaigns across any marketing channel — website, advertising, email, and TV — and drive engagement on Facebook, Twitter, Instagram and Pinterest. Offerpop is a Facebook Preferred Marketing Developer, qualified by the PMD program in Apps. Offerpop is a Twitter Certified Product. For more information, follow Offerpop on Twitter at @Offerpop. R 252 G 238 B 18
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www.Brand-Innovators.com
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Where groups and sponsors connect. Pear’s engagement platform, Pearup.com, connects brands and local businesses to target consumers through sponsorships for authentic and meaningful relationships. Since 2009, we make grassroots sponsorship easy, scalable and economical. Pear is a win-win experience between sponsors and affinity groups. Brands leverage sponsorships for digital engagements such as fan acquisition, video and content distribution, user-generated content, and consumer insights initiatives. Pear brings this process online, and makes it easier than ever before. Real relationships. Real results. Learn more at advertising.pearup.com
Predictive Science is a software company focused on helping Fortune 1000 marketers discover and capture the value of their data. We are the pioneers of big data analytics for marketing. We pride ourselves in being able to understand business problems and deliver solutions with the mind of a data scientist. The purpose of our products is to create transparency, foster a spirit of accountability, and build the foundation for predictive analysis. We are data scientists who know marketing. @PredictiveSc
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Pixability is an ad buying and video marketing platform for YouTube. Many of the world’s top brands and agencies depend on Pixability’s award-winning programmatic media technology for effective YouTube campaigns with complete transparency and reporting accuracy. Pixability enables media professionals to plan smarter placements, run faster campaigns, and see better results. Pixability is headquartered in Boston with presences in New York, San Francisco, Chicago, and London. @Pixability
Storyful is an online publishing platform for news stories which combines journalistic skills, curation technology and an online community to turn social media noise into streams of relevant news. The business gathers the most valuable content from social media platforms such as Twitter, YouTube and Facebook and delivers it to global news organisations though its StoryfulPro product. Storyful has developed curation partnerships with a number of established global media brands. 36 Real time stories challenge the old rules of news. They don’t fit neat categories. They refuse distinctions between professional and amateur. Language is tight. Less is always more. They believe every story starts with a single voice. @Storyful