Hello and ... Welcome to Brand Innovators Mega-Trends in London! Digital media and advertising technology --- including digital video advertising, social media, mobile, content marketing, and data and analytics --- are re-inventing how Fortune 500 brands communicate and engage with their consumers. Brand Innovators Mega-Trends Austin will look at how a new generation of brand marketers, or ‘change agents’ is driving digital transformation throughout the ranks of the largest companies in America. Brandon Gutman Co-Founder
Marc Sternberg Co-Founder
Brand Innovators Mega-Trends London will provide brand marketers from Fortune 500 and other leading brands with an important forum to share experiences and points-of-view about how they are leading by example and teaching their peers how to embrace new platforms and technologies to build loyalty and long term relationships with their consumers. We will hear from some of the best and brightest brand marketers from the U.K. and Europe, about what it takes to ‘think digital’ and build a digital culture. Thank you to all of our speakers, attendees, and partners who contributed to today’s program. We invite you to participate in the discussion, and to share ideas with your fellow brand marketers in the Brand Innovators community, both during and after today’s event. And, an extra special shout out to our friends at Storyful and News UK for hosting today’s event. Enjoy the show and we look forward to seeing you, again, soon at our next Brand Innovators event in London!
Marc Sternberg
Brandon Gutman
Co-Founder
Co-Founder
Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.
www.Brand-Innovators.com
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Brand Innovators Team Brandon Gutman Co-Founder
Ted Rubin
Acting Chief Marketing Officer
David Teicher
Chief Content Officer
Leora Rosenberg Program Director
Maria Sekar
Program Director
Taylor Cohen
Program Director
Marc Sternberg Co-Founder
Jared Hopfer
Head of Business Development
Paula Parisi
Chief Technology Officer
Alexander Kanish
Business Development Manager
Martina Suess
Program Director
Negeen Amuzegar
Marketing Coordinator
Parker Johnson
Marketing Coordinator
What’s Inside LETTER FROM THE FOUNDERS ................................... 3 VIP SPEAKERS ............................................................. 6 AGENDA ...................................................................... 14 SPEAKERS ................................................................... 20 ADVISORY BOARD ...................................................... 28 STRATEGIC ADVISORS ............................................... 34 SPONSORS ................................................................. 35
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Keynote
EMMA MULQUEENY FOUNDER, REWIRED STATE AND YOUNG REWIRED STATE @hubmum
Emma Mulqueeny is the founder of Rewired State and Young Rewired State, is a Commissioner for the Speaker’s Commission on Digital Democracy and a Google Fellow. She has recently been included in the 166th annual edition of Who’s Who, voted onto the Wired 100 list, Tech City 100, BIMA Hot 100, has been voted one of the top ten women in technology by The Guardian, into the top ten Tech Heroes for Good by NESTA, named as one of the 25 most influential women in IT by Computer Weekly and one of 2014’s 50 most incredible women in STEM. Emma writes regularly for the British Press and on her own blog, speaks on radio and on television, is best known for her campaign: ‘Year 8 is too Late’ (encouraging girls into technology subjects) and insights into the social digital generation: the 97ers.
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Keynote
ROBERT WINGROVE HEAD OF MARKETING, RUGBY WORLD CUP 2015 OFFICIAL HOSPITALITY & EURO2016 HOSPITALITY @rob_wingrove
Robert Wingrove began his career in marketing in 2002 when he joined PWC Consulting as a marketing assistant, and later as a marketing executive at SONY UK and marketing manager at Steljes. Spotting an opportunity in the growth of digital marketing he joined digital marketing consultancy STEEL where he was a Strategic Account Director for for clients such as AOL, Ladbrokes and FT.com. A Group Account Director role at award winning PR and brand agency Exposure followed, working on national PR and advertising campaigns for Microsoft, Bulmers, Wrigleys and Playstation. With a decade of experience under his belt, Rob was head hunted to work as Head of Marketing for the official hospitality & travel programmes for Rugby World Cup 2015 and recently EURO 2016 (operated by Prestige Ticketing). Since joining Prestige, Rob has become one of the UK sports industry’s leading hospitality marketing experts.
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WHAT MOTIVATES THE WORLD'S CONSUMERS? GET THE FULL BRAND PASSION REPORT: LUXURY BRAND RETAILERS AT NETBASE.COM.
THE LEADING SOCIAL BUSINESS PLATFORM
Keynote
SHAFQAT ISLAM CEO, Newscred @shafqatislam
Shafqat Islam is the Co-Founder and CEO of NewsCred, the world’s leading content marketing and syndication platform. As CEO, Shafqat manages the strategic growth of the company, pioneering a new content ecosystem for brands and publishers. NewsCred is backed by worldclass investors, including Mayfield Fund, FirstMark Capital, Greycroft Partners and IA Ventures. Shafqat has spoken at events, including Paley Media Center Summits, Business Insider Conferences, Internet Week, Digital Hollywood, Digitas Newfronts, AAN Media Conferences, and Wharton Entrepreneurship panels. Prior to NewsCred, Shafqat was a VP at Merrill Lynch.
POV
JONATHAN MILNE GENERAL MANAGER, EMEA & APAC, CELTRA @jmilne
Jonathan Milne is responsible for Celtra’s business in Europe. Prior to Celtra, Jonathan led a number of Internet and digital media technology companies – including NetGenesis, Maven Networks and Ooyala – in successfully entering the European market.
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Success Story
ADAM STEWART GLOBAL HEAD OF DIGITAL, VODAFONE GROUP @adster1
Adam Stewart grew up as a young entrepreneur and has always looked to how he can continually learn, develop and stay at the cutting edge. After starting his own business as a teenager in Australia, he has moved through a number of UK senior executive digital positions across a wide range of industry verticals – Marks & Spencer, RBS, Rakuten/Play.com and now he is leading Digital globally for Vodafone Group. This position serves over 450m customers across 21 operating companies and 45 partner markets. He has an immense passion, energy and focus for digital success – always looking for opportunities to set new intelligent levels of the customer experience bar.
RICHARD JONES CHIEF OPERATING OFFICER, ENGAGESCIENCES @oldstriker
Richard Jones has created and launched a hot new interactive marketing platform for brands and agencies, which has grown exponentially over the last three years and is now used by clients in 72 countries. Without taking any venture capital financing, the company has grown organically and now employs over 50 people, with offices in London, New York, LA and Sydney. With subscription revenue growing at over 100% per annum, EngageSciences has attracted a growing portfolio of leading brands, media companies and travel companies such as Discovery Communications, Scripps Interactive, Vodafone, Microsoft, Etihad and Air New Zealand to base their interactive marketing strategies on the company’s award winning software.
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Agenda 25 MARCH 2015
NEWS UK 1 LONDON BRIDGE STREET, LONDON
9:00 am WELCOME Brandon Gutman, Co-Founder, Brand Innovators Marc Sternberg, Co-Founder, Brand Innovators
9:15 am
ENTERTAINMENT & CONTENT 2015: MILLENNIALS AND GEN Z Marketers have barely begun to figure out millennials, a generation so nuanced their media and consumer habits differ from each other, as much as they do from that of previous generations, but already, a new demographic has begun to emerge that will prove just as challenging: Gen Z. Key to engaging this new group of consumers is content. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Moderator: Michael Sadicario, Chief Revenue Officer, Storyful Malwina Gudowska, Social Media Editor, THE OUTNET.COM, Net-a-Porter Laila Mignoni, Senior Digital Manager, Bacardi Nigel Sheldon, Digital & Media Strategy, Nigel Sheldon Consultancy
10:00 am POV
Mark Addis, Head of Business Development NewsCred
10:30 am DIGITAL 2015: DATA, CONTENT, COMMERCE & CONNECTIVITY The biggest digital marketing topics in 2014 ranged from big data to content marketing, but as we start the new year, the question is which trends and buzzwords will will dominate conversations in 2015. As practices evolve, “Big Data” will become “Small Data,” or “Purposeful Data.” The importance of Content Marketing will continue to increase, as brands establish ‘newsrooms’ and devote more time and resources to producing original content on social, emerging and traditional media. Moderator: Luke Harris, Customer Success, Offerpop Donna Birkett Baida, Group Digital Director, The Coca-Cola Company Anthony Rhind, Global Chief Digital Officer, Carat
CONTINUED ON PAGE 14
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Agenda 11:00 am
NETWORKING BREAK
11:20 am
POV - TRENDS AND CHANGES IN PROGRAMMATIC VIDEO Ed Hammond, Director EMEA Enterprise Sales, TubeMogul Brands know they have to reach consumers on digital devices, but doing so as efficiently as television has been challenging. It shouldn’t have to be. Join Ed Hammond from TubeMogul who will highlight the top trends in programmatic video advertising and reveal ten things advertisers should think about when using programmatic to reach their target audience online.
11:40 am
POV - THE RISE OF CREATIVE IN A PROGRAMMATIC WORLD Jonathan Milne, General Manager, EMEA & APAC, Celtra As smart brands seek to take advantage of the mobile opportunity, two key things are required: smart use of data and great creative. Learn the results of Celtra’s latest research in to Programmatic Creative and see how new ad formats and data-informed creative are giving new life to brand display advertising.
12:00 pm KEYNOTE
Emma Mulqueeny, Founder, Young Rewired State and Rewired State and Commissioner for the Speaker’s Commission on Digital Democracy Emma Mulqueeny introduces us to a generation that are able to take things apart and rebuild them in a way that no generation before them could
12:30 pm LUNCH 1:30 pm
KEYNOTE — THE BUSINESS OF RUGBY WORLD CUP 2015 Robert Wingrove, Head of Marketing, Rugby World Cup 2015 Official Hospitality & EURO2016 Hospitality Rugby World Cup 2015 is estimated to inject nearly £1bn into the British economy in 2015. With over 2.3m tickets up for sale, a global TV audience of 4bn and a record sponsor programme how do you create one of the biggest corporate hospitality programmes in history in a saturated market. This presentation looks into three years of planning and development to deliver one of the largest commercial hospitality programmes for any global sporting event, and the marketing strategy and tactics implemented to achieve a forecast of over £110m in sales. CONTINUED ON PAGE 16
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Agenda 2:00 pm
MACRO-MARKETING TRENDS Continuing our look ahead, this session taps the minds of leading brand marketers to explore how brands can better think about privacy, what the connected/smart-home means for the broader marketing and media industries and how the programmatic buying phenom jumps from digital to TV. Moderator: John Cann, EMEA Business Development, Livefyre Jeremy Basset, Global Marketing Strategy Director, Unilever Wendy Tarr, Associate Director, Marketing Performance Management, Ernst & Young UK
2:40 pm
SUCCESS STORY – WEBSITE 360 Richard Jones, CEO, EngageSciences Adam Stewart, Global Head of Digital, Vodafone Group Learn how to evolve brand Websites from the informational to the emotional, inspiring engagement and advocacy, from a partnership that has produced high-performance results.
3:10 pm
NETWORKING BREAK
330 pm
MOBILITY & EMERGING MEDIA: WHAT’S NEXT
2014 was the year of mobile innovation, moving beyond just apps and ads, mobile now means tapping into location data to make everything you do personalized and relevant. Mobile can mean connected cars, wearable technology, and anonymous social apps – depending on who you ask. Mobile is no longer a screen we carry around in our pockets, but a home for our identity and an entirely new behaviors of opportunities, challenges, and behaviors that brands must considering. What’s next? What’s worth paying attention to and what’s not? And most importantly, how do marketers make sense of it all? Istvan Kozari, Senior Digital Media Manager, Vodafone Global Enterprise
4:10 pm
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BRAND INNOVATORS COCKTAIL RECEPTION
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Speakers MARK ADDIS
HEAD OF BUSINESS DEVELOPMENT, NEWSCRED @markaddis120
Mark Addis runs Business Development at NewsCred, the leading content marketing platform, with over 300 global enterprise customers. At NewsCred, he has led the implementation of content marketing for some of the most sought-after B2B brands like Visa, Barclays, Capgemini, SAP and Dell – helping them build, launch and prove the ROI of their efforts. Prior to NewsCred, Mark spent 12 years at Reuters championing the power that high quality journalism and innovative technology can bring B2B.
JEREMY BASSET
GLOBAL MARKETING STRATEGY DIRECTOR, UNILEVER @jeremybasset
As Global Marketing Strategy Director for Unilever, Jeremly Basset is responsible for connecting Unilever’s brands with innovative tech companies from around the world. From 2011-2013 Jeremy was Global Director of the New Business Unit of Unilever, cultivating business opportunities around the world. During Jeremy’s 10 years at Unilever, he has lived and worked in Australia, New Zealand, Singapore & the UK. Jeremy has a marketing and commercial background, with a degree in Accounting & Marketing, he’s CPA qualified and has an MBA from London Business School. 20
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DONNA BIRKETT BAIDA
GROUP DIGITAL DIRECTOR, THE COCA-COLA COMPANY @donnabirkett Donna Birkett Baida is the Group Digital Director at The Coca Cola Company, responsible for leading the strategy and implementation of a European social plan across 23 markets and directing a cross functional team that includes Marketing, Public Affairs & Communications, IT and Finance. Donna joined Coca Cola in 2001 and held several important positions at the firm, including Deputy General Manager for the London 2012 Olympic Games and Director of Acquisitions for Coca Cola Great Britain.
JOHN CANN EMEA BUSINESS DEVELOPMENT, LIVEFYRE @jhscann
John Cann, a sales manager with success in start ups and established companies, is currently head of EMEA Business Development at Livefyre, based in London. Prior to joining Livefyre he was a director at Avtal Ltd. , was Retail Industry Director EMEA at Janrain and was Sales Director RapidBlue / ShopperTrak, a pioneer in mobile location analytics, based in Helsinki, Finland.
www.Brand-Innovators.com
Speakers MALWINA GUDOWSKA
SOCIAL MEDIA WRITER, THE OUTNET.COM, NET-A-PORTER GROUP @MalwinaGudowska Malwina Gudowska is an award-winning writer and editor with more than a decade of experience in the media industry, editing and writing for daily, weekly and monthly Web and print publications. Her extensive print and digital experience spans SEO, social media, digital marketing, e-commerce, content strategy and brand awareness. She is a National Magazine Award winner published in the 2012 anthology of the best Canadian articles of the past five years. Malwina has also done fashion and culture commentating for numerous TV and radio programs. Currently, she is on staff at the THE OUTNET.COM as the Social Media Writer, overseeing content across all social platforms.
ED HAMMOND DIRECTOR EMEA ENTERPRISE SALES, TUBEMOGUL @Luke_in_London
Ed Hammond has spent over 20 years in the media business, working for some of the biggest and best known brands including Virgin Radio, Sports.com, News UK and Bauer Media. He is married with two boys and enjoys cycling.
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BRANDON GUTMAN CO-FOUNDER, BRAND INNOVATORS @BrandonGutman
As Co-Founder of the Brand Innovators, Brandon Gutman is responsible for developing premium content which means tapping marketers from the world’s most successful brands to share how they’re utilizing emerging technology and new media vehicles to build a name and drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose work has appeared on Forbes.com’s CMO Network. Prior to launching Brand Innovators, Brandon held marketing and business development positions in the executive search sector where he forged relationships with some of the most influential brand marketers and technology developers.
LUKE HARRIS
CUSTOMER SUCCESS, OFFERPOP @Luke_in_London Luke Harris is based in London, where he established the Customer Success function at Offerpop’s EMEA HQ. Offerpop enables global brands and agencies transform brand marketing channels into consumer engagement experiences that drive awareness, engagement, and revenue. Luke has also worked in international business development at the firm. Before joining Offerpop a year ago, Luke was a Solutions Consultant at Vocus, and also worked at Access Group, most recently as Strategic Account Manager.
www.Brand-Innovators.com
Speakers ISTVAN KOZARI
SENIOR MANAGER, GLOBAL DIGITAL MEDIA, VODAPHONE GLOBAL ENTERPRISE @kozisti Istvan Kozari is the Global Digital Media lead for Vodafone, driving the digital media acceleration programme of the company and providing mobile and converged telecommunication services across 21 markets. Responsible for setting up global media partnerships, he is leads innovation and testing new media opportunities. He is a real digital enthusiast who previously worked for a digital publisher after working for Fastridge and Initiative in Hungary and in Central Europe.
ANTHONY RHIND GLOBAL CHIEF DIGITAL OFFICER, CARAT @anthonyrhind Anthony Rhind has evolved from strategist to digital specialist, then into global network management. Before joining Carat as Global Chief Digital Officer, he spent nearly 20 years within Havas, rising to the position of Havas Digital worldwide CEO. Combining his background in strategy with digital, further enabled by an understanding of the still distinctly varied global evolution of digital, Anthony is very well placed to help clients develop strategy and manage execution of digital programmes.
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LAILA MIGNONI DIGITAL MARKETING MANAGER, BACARDI @jeffdonaldzen A true citizen of the world, Laila Mignoni lived in Morocco, France, Spain, Germany and the U.S. After receiving her Masters of Art at La Sorbonne in Paris, she came tothe UK over 10 years ago to work for leading advertising agencies such as DDB, Havas and M&C Saatchi where she was managing global brands and implementing multi-channel digital solutions. She has won numerous awards forcampaigns for the likes of Adidas, Volkswagen, RBS and Jaguar. With a core focus on social and content Laila has been appointed by Bacardi to lead Martini Digital Global Strategy and Implementation.
MICHAEL SADICARIO CHIEF REVENUE OFFICER, STORYFUL @MrSadi Anthony Rhind has evolved from strategist to digital specialist, then into global network management. Before joining Carat as Global Chief Digital Officer, he spent nearly 20 years within Havas, rising to the position of Havas Digital worldwide CEO. Combining his background in strategy with digital, further enabled by an understanding of the still distinctly varied global evolution of digital, Anthony is very well placed to help clients develop strategy and manage execution of digital programmes.
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Speakers NIGEL SHELDON DIGITAL & MEDIA STRATEGY, NIGEL SHELDON CONSULTANCY @shedlin Nigel Sheldon has extensive experience in advising clients on strategic opportunities in media and digital interactive channels. His career at WPP agencies (JWT, Mindshare and the Henley Centre) included intensive involvement in understanding emerging technologies and their potential for brands. At JWT he led the agency’s role as a founding partner with Kellogg in the Videotron interactive TV advertising trial in London. In 2005, he joined Starcom as Director of Digital. Since 2008 Nigel has been running his own consultancy. Projects have included helping Jaguar construct its global brand strategy.
WENDY TARR
MARC STERNBERG CO-FOUNDER, BRAND INNOVATORS @MarcSternberg1
Marc Sternberg is a co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. Prior to that, Marc was president and COO of AlwaysOn from 2007-2011. At that Silicon Valley-based firm he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career Marc was the vice president of advertising sales for The Hollywood Reporter, a position he held from 1989-2007. He has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.
ASSOCIATE DIRECTOR, MARKETING PERFORMANCE MANAGEMENT, ERNST & YOUNG @wendytarr Wendy Tarr is Associate Director, Marketing Performance Management at EY (formerly Ernst & Young). She’s responsible for developing and implementing effective measurement strategies for EY’s global Brand, Marketing and Communications (BMC) organisation. Her mission is to build and manage measurement and reporting standards in order for the BMC organisation to demonstrate their effectiveness, success and impact on business outcomes. Prior to joining EY as Digital Innovation Manager in 2012, Wendy was a consultant within the Digital Transformation Practice at Infosys, and before that worked in both the sales and marketing organizations at IBM for 10 years. 26
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Advisory Board MADHUR AGGARWAL
VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP
DOUGLAS BUSK GLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCACOLA COMPANY
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B. BONIN BOUGH VP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL
LASTON CHARRIEZ SVP MARKETING, WESTERN UNION
CHRIS CHESEBRO
CHARLIE COLE
ASST. VP, US MEDIA INVESTMENTS, L’OREAL USA
CEO, THE LINE
ERICK DICKENS
JORGE FONTANEZ
VICE PRESIDENT, MARKETING, KING’S HAWAIIAN
VP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE
MARC FONZETTI
NICOLE FRALEY
DIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS
AVP DIGITAL MARKETING, VICTORIA’S SECRET
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M O OS Y LVA NI A P R E S E N T S
THE 2015 MILLENNIAL STUDY RANKING REPORT Over the last two years, we've surveyed more than 3,500 Millennial consumers to understand how and why they adopt brands. Bi-annually, we reach out to find out which brands are "favorites" and how these sophisticated self marketers decide who gets the love. The ranking report allows us to compare and contrast brand activities and see what works. We're looking forward to sharing all this and more with you.
FOR MORE INFORMATION, CONTACT:
NORTY COHEN, FOUNDER/CEO MOOSYLVANIA
314-644-7901 • NORTY@MOOSYLVANIA.COM
Advisory Board IAN GOMAR PRESIDENT, SHAQUILLE O’NEIL ENTERPRISES
GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLYCLARK
KIRK HEINLEIN
SCOTT HUDLER
DIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T
VICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS
JASON JOHN
ADAM KMIEC
CHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE
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MAYUR GUPTA
SENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS
JOHN KOLLER
VICTOR LEE
VP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)
VP DIGITAL BRAND MARKETING, HASBRO
ELLIOT LUM
MICHAEL MA
VP STRATEGIC MARKETING, COLUMBIA RECORDS
SVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA
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Advisory Board PAUL MARCUM HEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA
ANDREW MARKOWITZ
DIRECTOR, GLOBAL DIGITAL STRATEGY, GE
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MERYL TRUFFELMAN MACUNE VICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTﾃ右 LAUDER
ASHWIN NATHAN MARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO
MASON NELDER
MARC PATRICK
DIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON
SENIOR BRAND DIRECTOR, NIKE EAST
DEB RADCLIFF
UMANG SHAH
SENIOR VP MARKETING, WEST MARINE
GLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY
JOHN STARKWEATHER
JONATHAN STEPHEN
EXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T
HEAD OF DIGITAL COMMERCE & AIRLINE INNOVATION, MARKETING, SILVER AIRWAYS
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Advisory Board CHAD STUBBS SR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO
CHRIS THORNE
GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS
JON SUAREZDAVIS VICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY
GREGG WEISS VP/BUSINESS LEADER, SOCIAL MEDIA, US DIGITAL MARKETING, MASTERCARD WORLDWIDE
COLLIN T. WESTCOTT-PITT VP MARKETING, HEINEKEN, HEINEKEN USA
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Strategic Advisors NORTY COHEN
CEO AND FOUNDER, MOOSYLVANIA @NortyCohen
JOEL EWANICK VP AND GLOBAL CHIEF MARKETING OFFICER @Joel Ewanick
SCOTT MCNEALY CHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS @ScottMcnealy
TED RUBIN STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS @TedRubin
BRIAN SOLIS AUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP @BrianSolis
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Marquee Sponsor
Storyful is an online publishing platform for news stories which combines journalistic skills, curation technology and an online community to turn social media noise into streams of relevant news. The business gathers the most valuable content from social media platforms such as Twitter, YouTube and Facebook and delivers it to global news organisations though its StoryfulPro product. Storyful, a News Corporation-owned company, has developed curation partnerships with a number of established global media brands. 36 Real time stories challenge the old rules of news. They don’t fit neat categories. They refuse distinctions between professional and amateur. Language is tight. Less is always more. They believe every story starts with a single voice. There is no such thing as a scoop, just a story before its inflection point. Storyful’s golden rule is there is ALWAYS someone closer to the story. @Storyful
Title Sponsors
AOL, Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. @AOL
Bottlenose provides real-time comprehension of streaming data sources that hold hidden opportunities, threats and other phenomena material to your business. We do this through our advanced Trend Intelligence technologies that find vital and actionable signals in social, broadcast and enterprise data streams. Our Trend Intelligence application, Nerve Center(tm), offers an enterprisegrade, real-time dashboard for researching, discovering, tracking and acting on influential developments as they form and spread. @bottlenoseapp www.Brand-Innovators.com
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Title Sponsors
Dstillery is at the forefront of advertising technology, pioneering new ways to create brand value for marketers by extracting signals from the complete customer journey and activating them across all screens. Dstillery is building on five years of leading the data revolution by finding the customers scientifically proven to care about your brand. Dstillery works with over 400 top-tier brands, and have been recognized as one of Forbes’ Top 100 Most PromisingCompanies in America and Crain’s Best Places to Work in New York. @Dstillery
Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/ WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. Livefyre also acquired social storytelling platform Storify in September 2013 and Social Application Provider Realtidbits in November 2013. @livefyre 36
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Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. The brand’s advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, consumer pac kaged goods, and financ ial services. @dynamicsignal
Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability the interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania
Title Sponsors
NetBase is the award-winning social analytics platform that global companies use to run brands, build businesses and connect with consumers every second. Its platform processes millions of social media posts daily for actionable business insights for marketing, research, customer service, sales, PR and product innovation. NetBase is a trusted partner to American Airlines, Arby’s, Coca-Cola, Kenneth Cole, Ogilvy, T-Mobile, Taco Bell, Universal Music Group, Walmart and YUM! Brands. Learn more at www.netbase.com. See your brand’s social movement in real-time with NetBase LIVE Pulse™. @Netbase
Outbrain helps people discover the most interesting, relevant and trusted content wherever they are by powering personalized recommendations across a network of premium publishers, including CNN, The Wall Street Journal, Hearst, Rolling Stone, US Weekly and Fast Company. Through Outbrain’s all-in-one content discovery solution, publishers, brands and marketers are able to amplify their audience engagement by driving traffic to their content – on their site and around the web. Outbrain is currently installed on more than 100,000 sites, reaching over 180 monthly unique visitors in the US, and generates more than 7 billion page views per month. Founded in 2006, the company is headquartered in New York, with 15 offices globally, including the U.S., U.K., Israel, Singapore and Australia. @Outbrain
As the world’s leading content marketing and syndication platform, NewsCred provides brands and publishers with access to fullylicensed articles, images and video from over 2,500 world-class sources. NewsCred empowers brands and publishers to drive new revenue by delivering the content their audiences want and share. Combining powerful curation technology and an experienced editorial team, NewsCred builds custom content solutions to global clients, including niche editorial sections, thought leadership portals, email marketing and social media campaigns. @Newscred @newscred
Tongal is an open innovation platform that produces and distributes social video content. Tongal’s proprietary process combines a distributed workforce model with game mechanics which allows brands to pull in ideas from anyone, anywhere and collaboratively produce targeted, on equity content, every time. The company was selected by PepsiCo as one of the 10 most innovative startups in the country, has been written up by McKinsey, Business Week, Fortune, Mashable, Wired, Ad Week, Rolling Stone and clients have ranged from McDonalds, P&G, Colgate Palmolive, Lego, Coca-Cola, NASA, Nestle, Capitol Records, Universal Studios to Kiva and Feeding America. @Tongal
www.Brand-Innovators.com
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By integrating the ability to buy video inventory in real-time across all devices, in multiple formats on one platform with ad serving, targeting, optimization and brand measurement, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent. The world’s largest brands and agencies centralize their digital video advertising on TubeMogul’s platform because it enables them to make data-driven decisions that lead to better results. With a focus on the buy-side, TubeMogul partners with premium and transparent inventory sources including direct publishers and private networks. Advertisers only pay when someone chooses to watch their video and we offer 100% transparency which means our customers know exactly which sites their ads are running on, how their ads are performing, if the ads are actually being seen and who is watching. @tubemogul
Offerpop helps marketers launch powerful social marketing campaigns to reach, engage and connect with their consumers. Global brands, agencies and small businesses use Offerpop to increase revenue and grow fans, followers and email subscribers. Marketers launch campaigns across any marketing channel — website, advertising, email, and TV — and drive engagement on Facebook, Twitter, Instagram and Pinterest. Offerpop is a Facebook Preferred Marketing Developer, qualified by the PMD program in Apps. Offerpop is a Twitter Certified Product. For more information, follow Offerpop on Twitter at @Offerpop. 38
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Celtra Inc. is the global leader for rich media mobile ad serving and analytics. Celtra’s AdCreator 3 platform, which is used by world’s leading agencies, publishers and networks in more than 30 countries, is the only complete SDK and ad server agnostic platform for rich media mobile advertising. Celtra’s unparalleled HTML5 ad products are designed to provide the best user experience, performance and reliability on distinctive mobile platforms with one single ad unit. @CeltraMobile
The EngageSciences social engagement platform enables brands to transform their websites into powerful social hubs, by discovering, curating and publishing the best user generated content featuring their brand. Using the EngageSciences platform brands are able to boost brand engagement and drive socially-referred commerce. Social hubs deliver a 300 percent increase in dwell time, drive on average 11 per cent more traffic and reduce bounce rates by 10 per cent across their websites. With its headquarters in the UK, EngageSciences operates across 72 countries, working with a mixture of well-known brands, including: Microsoft, Vodafone, Yahoo!, Etihad Airways, JW Marriott, Stella Artois, UFC, Arsenal FC and IHOP. @engagesciences