BrandMag | Issue 7 | Feb 2017

BRANDMAG Online marketing magazine for SMEs

ISSUE 07 | JAN / FEB 2017

How to survive in today’s economy Interview with Tom Harris; CEO of Live Innovations.

James Sagar:

From Tradesman to Businessman

Find out how entrepreneur James Sagar turned things around and became a successful business owner.

Artifical Intelligence

The A.I takeover is real and it’s changing SEO.

BRANDMAG ISSUE 7 | JAN/FEB 2016 EDITORIAL Stacey Kehoe - Editor stacey@brandlective.com

Megan Paynter - Editorial Assistant megan@brandlective.com Zenya Smith - Content Editor zenya@brandlective.com Alex Obertelli - Picture Editor alex@brandlective.com

FROM THE EDITOR

Bobby Saunders- Graphic Designer

CONTRIBUTORS Briony Quinn Jack Blain James Sagaar Tom Harris

PHOTOGRAPHERS Joe Lockwood joe@hoodsforthehood.com Kurt Rebry www.kurtrebry.com

ADVERTISING

Megan Paynter - Advert Design megan@brandlective.com If you are interested in advertising in the next edition of BrandMag, please contact us at sales@brandlective.com for more information about our advertising rates.

CONTACT BRANDLECTIVE Email: info@brandlective.com Phone: +44 0207-407-2672 Address: 73b Weston Street, London Bridge SE1 3RS

Disclaimer: The rights and licences for all Shutterstock imagery in this publication have been authorised and obtained.

DESIGN & PRODUCTION

It’s often said that we are on the brink of the fourth industrial revolution—powered not by steam, factories or telecommunications but by robotics and artificial intelligence (AI). In the near future, robots could help disaster relief efforts (HUBO To The Rescue) or even care for our elderly (Caring Cyborgs). But, did you know that artificial intelligence is already playing a part in our day to day lives? Find out how! (Page 6) Inside this edition of BrandMag we have an inspirational story of James Sagar’s story of Tradesman to Businessman (page 12), Tom Harris’ comments on how to survive in a new business world impacted by Brexit and Donald Trump (page 8), insight into how Millennials impact recruitment for SME’s (page 16) and more.

Digital marketing continues to evolve, and I sincerely hope our articles on LinkedIn, Youtube and Google inspire many of our readers to implement strategies that will support their business growth in 2017

STACEY KEHOE - EDITOR

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14. FROM TRADESMAN TO BUSINESSMAN

Business owner and entrepreneur James Sagar has spoken exclusively to BrandMag about how he turned a negative situation, in an economic downturn, into a new opportunity for success and how he went from out-of-work tradesman to successful businessman.

6.

6. THE A.I TAKEOVER IS REAL, AND IT’S CHANGING SEO Since the launch of Google’s RankBrain, an artificial intelligence system that interprets search engine queries, people have begun to sit up and take notice of A.I and its real world application. Far from being something confined to the pages of Science Fiction, Artificial Intelligence is changing how many industries operate and with Google’s latest foray into A.I it’s time for online marketers to heed the following warning; the old rules of SEO no longer apply.

8.

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8. HOW TO SURVIVE IN TODAY’S ECONOMY

Australian-born entrepreneur and business owner, Tom Harris took the bold step of launching his firm, Live Innovations, in 2010, in the middle of a recession, overcoming adversity to establish the company as a market leader in the events marketing field.

CO

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INSIDE THIS ISSUE 10. THE BUSINESS TRAVELLER; GUIDE TO LIVERPOOL

Most people aren’t too sure what to expect when they plan a visit to Liverpool. Most people are not aware of the fact that it is in the top 10 largest UK cities. The city can be traced back to 1190, and since then it has become a city booming of some of the country’s most astounding historical sights.

10.

16. IS JOB HOARDING IMPACTING YOUR BUSINESS?

As today’s candidates continue to operate in a competitive market, new research from CV-Library reveals how almost half (49.8%) have admitted to accepting multiple job roles, and using them as a platform for negotiation with potential employers

18. LINKEDIN LAUNCH UPDATE

16.

With 450 million users, but only 25% of them using it monthly, LinkedIn is long overdue a makeover. The professional networking site has announced a bunch of big changes that are going to take place on the layout of‘company pages’.

20. YOUTUBE ISN’T JUST ABOUT VIRAL VIDEOS

YouTube may be conflated with videos, but this should not hide the fact that creative, powerful, funny and engaging content can be found on the site. With over 2000 hours of video being uploaded by the time you finish this article, you might question whether it’s worth even attempting to establish your company/brand on YouTube.

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22. SEO 101: GOOGLE’S LATEST UPDATES

Less is more. Content has been king since 2015, but the new update in Googles algorithm has taken this one step further, and now is able to analyse what is valuable and what is not. All is revelaed in this short and sweet SEO update.

ONTENTS

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The A.I Takeover is Real; It’s Changing SEO

S

ince the launch of Google’s RankBrain, an artificial intelligence system that interprets search engine queries, people have begun to sit up and take notice of A.I and its real world application. Far from being something confined to the pages of Science Fiction, Artificial Intelligence is

changing how many industries operate and with Google’s latest foray into A.I it’s time for online marketers to heed the following warning; the old rules of SEO no longer apply.

If we’ve learnt anything from popular culture over the years, it’s that A.I is not to be trusted. Almost every film, novel or television show that takes on the subject of Artificial Intelligence ends with an uprising of killer robots and the destruction of humankind. However, what many people don’t realise is that A.I has been around in some form or another for a while and has played integral roles within the healthcare, security and science sectors.

Far from the terrifying Hollywood makeover A.I has received in the past, today’s A.I is being used to improve lives and accelerate progress across many sectors. One company that has embraced the A.I revolution is Google, who back in 2015 began to roll out their artificial intelligence system RankBrain.

The system was developed to help process search queries.

RankBrain is classified as Artificial Narrow Intelligence (or ANI), this means that the system uses AI for one particular thing only – in this case returning and ranking results in Google searches.

Like all forms of A.I, the success of RankBrain depends on it learning information and being able to call upon this constantly developing knowledge to return the most relevant search results to Google users. However, perhaps most impressive is how the system deals with words of phrases in search queries that are unfamiliar. In this instance, RankBrain can guess what words may have similar meanings and filter results accordingly, which goes towards steadily building its understanding over time.

So how could Google’s use of A.I impact you as a marketer and your SEO? Well, The system relies on keywords and phrases, so to maximise your SEO campaign in the wake of A.I defining your keywords will be critical. In the past, Google used mathematical algorithms to determine the search rankings based on keywords – meaning that for prolonged periods of time rankings would remain the same until an

HOW CAN YOUR BRAND SURVIVE THE TAKEOVER?

1 2

Focus on Keywords.

When you’re defining your keywords, look for relevant keywords to your business that customers are searching for.

Structure Your website.

Avoid ending up in the wrong search results by keeping your brand’s website niche and concise to your most prominent and relevant subject matter. Remember, RankBrain works through recognition so your site should mimic the structure and composition of top sites in your niche.

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Pay attention to Analytics.

Want to beat the machines? Then think like a machine! This means the days of ignoring analytics and big data are over, make sure you are reviewing this information regularly, spotting patterns and using this information to create targeted SEO campaigns and optimizing your website.

update to the algorithms was made. However, with RankBrain now constantly evolving and learning these algorithms are changing continuously, and marketers need to be regularly evaluating their SEO campaigns and keywords if they are to keep a positive ranking in this changing landscape.

decreasing its visibility to those searching it’s more relevant terms. As such it’s important for you to keep your brand niche online to encourage correct classification.

Google has also spent time teaching RankBrain the difference between ‘Good’ and ‘Bad’ websites. This essentially means that when looking at sites RankBrain weighs it up against certain criteria to work out where it should lie in search rankings. However, problems can arise should a reputable website not fall in line with RankBrain’s learnt criteria.

For example; for a site that offers information on a broad spectrum of topics such as ‘Wikihow’, the category and criteria for which it should be weighed up against will not be immediately obvious. This can result in a site being randomly assigned to a category which may not be relevant to the site’s overall function –jeopardising its SEO and significantly

If you are concerned about RankBrain’s impact on your SEO, the good news is that the system is always learning and as such, will become sharper and more capable. In the meantime, however, it is worth screening your SEO campaign for the proper use of keywords and phrases, and check your website is structured in a clear and concise way.

Words by Zenya Smith

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©Kurt Rebry

Tom Harris

Keeping a Business Consistent Through Change

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ustralian-born entrepreneur and business owner, Tom Harris took the bold step of launching his firm Live Innovations, in 2010, in the middle of a recession, overcoming adversity to establish the company as a market leader in the events marketing field.

During his time as a business owner, Mr Harris has faced the challenge of economic uncertainty with the recession in 2010 and the EU Referendum in 2016, which resulted in Brexit, the implications of which are still unknown. Despite operating in times of austerity, Mr Harris has been able to survive and thrive.

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How have you navigated the unstable economic climate?

“Keeping up with today's economy requires an understanding of the instant gratification world that we live in. As a business that provides services to companies across the U.K., we need faster reaction times than ever before. Having access to more information means we need to have processes in place to handle this. With social media and live chat feeds it's now possible to be more in touch with your customers and clients than ever before.”

What changes have you had to make?

“When we began in 2010 it was a different market, where

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ease of access and ease of use was not a huge concern. Our attitude was that if a client needs us, they will find a way to reach us and that job seekers would seek us out. However, the social and economic landscape is changing, and attention spans are shorter, and patience is very limited. As a business we realised that we couldn't expect people to find us, we had to make ourselves visible. Building a business is so much more than getting a building and going to work (even if you have a great product), we need to consider how we intend to attract business. Websites need to optimised for mobile and business hours must be flexible to suit the needs of customers and clients alike.”

What’s the secret to success in today’s economy?

“Focusing on branding. We have always strived to create a positive working environment for our team internally, but now we make efforts to portray this through social media and online platforms. Whether it be a client, customer or a job seeker, it's not enough for people to know what "service" we provide, they want to know about who we are as people and our company culture. In short how we have adapted to economic change to welcome and find a positive way to use all the additional information we have available to us, not just bury our heads in the sand. We are on a mission to take the incredible environment we have in our team and do our best to share that with the world.”

How has technology advances impacted your business?

“Clients and customers have a wealth of information at their fingertips due to the internet and they want to know what you’re doing. We have daily reports summarising all the

“

Not settling for survival in the current precarious economic climate, for Mr Harris, growth is at the forefront of his goals in 2017.

“Currently we focus primarily on events in London; however our clients want UK-wide coverage, with conservative estimates of fifteen new locations to open in major cities across the UK. The budgets have been set up, and we know what we need to do. Now it’s time to get to work and make it happen. The success of a recent campaign generated a considerable amount of interest in the service we provide and we are currently in discussion with other companies in the financial sector who want to use our services. Adding to our client portfolio will organically create growth opportunities and catapult us towards our growth goals.”

We are on a mission to take the incredible environment we have in our team and do our best to share that with the world.

customer feedback we get from texts, calls, and complaints, and we have a team in place to respond to anything - good or bad within 24 hours.”

Words By Briony Quinn

TIP 2 TIP 1 Too many companies are resistant to change and are set in their ways. Be willing to make any necessary changes, and keep moving forward.

If your business and practices become stagnant, you are vulnerable. Embrace new techniques and strategies; keep innovating and evolving and stay ahead of the competition.

TIP 3

Build a robust and diverse team with people who possess different strengths and can bring various ideas to the table.

BRANDMAG

The Business Traveller:

A Guide To Liverpool

Words By Bobby Saunders

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ost people aren’t too sure what to expect when they plan a visit to Liverpool. Most people are not aware of the fact that it is in the top 10 largest UK cities. The city can be traced back to 1190, and since then it has become a city booming with some of the country’s most astounding historical sights.

Liverpool has now become one of the country’s most successful cities for start-ups with a better average start-up rate and survival rate than the average of Great Britain as a

whole. The city is home to some of the country’s most popular brands such as T J Hughes, Very (online retailer) and plenty more.

Located in the North West of England, Liverpool is one of the country’s most up and coming cities, alongside the likes of places such as Manchester. The appealing economy and incredible places to visit year round make this city an attractive destination for anything from city breaks to business trips.

RECOMENDED PLACES TO VISIT;

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Ex Directory is a bar whose location is top secret! To find out where it is, a booking is required, although this itself will require some detective work to locate the contact number. Once found, the enjoyment begins with some of the city’s most popular cocktails

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The largest collection of Grade 1 Listed buildings in Britain can be found at The Albert Docks.

Dating back over 170 years, the docks are now home to several attractions, restaurants and bars and has also won an array of prestigious awards.

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Looking for some culture? Well then, Liverpool has just that.

Home to the Walker Art Gallery, visitors will be able to see everything from decorative art, to video installations and sculpture. All that for no cost, an excellent way to spend your time.

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DID YOU KNOW? Liverpool holds the Guiness world record for being the Capital of Pop music.

The city is also home to the famous Matthew Street, on which live music can be enjoyed every day of the week.

Liverpool is home to the well known Beatles museum and Beatles statue for anyone who is a hard core fan of the 60’s.

WHERE TO EAT IN LIVERPOOL? Panoramic 34 34th Floor, West Tower, Brook St, Liverpool, L3 9PJ Visit one of the UK’s tallest restaurant. The Panoramic 34 is located at the top of the West Tower Skyscraper and boasts an array of fine dining options to suit anyone’s taste. It is the perfect venue to impress, being the surrounded by the wondrous sights, there will always be something to discuss.

The venue has the option for afternoon tea, A La Carte, lunch and a cocktail lounge.

Everything that the restaurant offers, from the view to the food is bound to make you want to visit again, but the changing weather, time and tides will provide a unique experience every time. If you are considering a visit to Liverpool, I would get booking!

WHERE TO STAY Liverpool is home to many well known hotels. But if you are looking for a more unique experience there is one hotel that you should try. The Nadler, formerly base2stay, is one of Liverpool’s top rated hotels.

From the outside, this hotel looks like an old warehouse, however inside, it reveals rooms from a small double, to The Secret Garden Suite, over two floors, this room provides everything you could need for a night, or even a week-long stay.

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JAMES SAGAR: FROM

TRADESMAN TO

BUSINESSMAN Words by Megan Paytner

With the economy all over the world feeling very fragile, it is vital that aspiring entrepreneurs know how to achieve success even in uncertain times. Business owner and entrepreneur James Sagar has spoken exclusively to BrandMag about how he turned a negative situation, in an economic downturn, into a new opportunity for success, and how he went from out-of-work tradesman to successful businessman.

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fter 10 years as a building and construction worker, James Sagar found himself called into his boss’ office where waiting for him was a paycheck and the news that the company was closing down due to a lack of business and decline in the industry. At 32-years-old the experienced tradesman was forced to completely start again in a new industry.

James Sagar was determined to find a new opportunity that was not controlled by the economic downturn, and so turned to the sales and marketing sector.

Starting in this field in October 2008, James Sagar found himself learning new skills and becoming more and more determined to be in control of his own future. In September 2009, less than a year after starting in the industry, a strongminded James opened his first business in Sheffield,

England. Less than six months later, in January 2010 James had promoted 2 individuals who he trusted to manage his Sheffield business whilst he launched a second office in Leeds.

“The launch of my second location felt like a very make or break moment for me,” shared James Sagar. “I felt as though I was close to finally achieving control over my own career and freedom which I had desired since being made redundant.”

Thanks to the hard work and motivation of the business owner, this second office in Leeds became wildly successful and topped the industry’s billboards for 5 years. This amazing dedication to the role allowed James the opportunity to move to New York City on 16th March 2015 in order to learn from a

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©Joe Lockwood

mentor and coach whilst still overseeing the offices that were open in the UK. After a year of hard work, James Sagar was able to expand his business overseas permanently and launched the firm’s new headquarters in New York in October 2016.

This determination and hard work has led to extreme financial success for the business owner. Having gone from earning £400 per week as a tradesman, Mr Sagar’s businesses grossed a total of $5.46 million in 2016 and he predicts that their gross turnover to be $9.1 million in 2017.

Not only have the financial benefits of this move been obvious but James Sagar revealed, “Having the opportunity to learn from great leaders within the industry for the first 6 months of moving to the States allowed me to create stronger foundations for my organization around the world and then under their

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watchful eye allowed me to put into practice what I had been learning. By doing this we have blown up over the last year, 2016, into what you see today. Personally, the growth has allowed me to invest in a few more ideas back home such as property building and management, which in turn has allowed me to take care of my whole family financially too.”

James Sagar is passionate about sharing his story with others and encourages all ambitious individuals to pursue their own journey to financial freedom and success.

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James Sagar’s 5 recomendations for success;

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.

“It is vital to make sure you are around positive influences within both your business and your personal life,” shares Mr Sagar. “This allows you to develop yourself personally into how you want to be perceived.”

2 3.

.

“Be the best student you could possibly be and learn your industry inside and out. Knowledge is power,” revealed the business owner.

“Believe in yourself and believe in the people who are trusting you with their lives – your team is one of your most vital assets to success, give them support in, and

credit for, all that they do and they will do the same for you,” outlines James Sagar.

4.

5.

“Have fun! Make sure you reward yourself and others for all the hard work you do daily. Enjoying your business and your career is what it’s all about,” added the entrepreneur.

“Treat people how you want to be treated yourself.

Treat the office cleaner the same as you would treat the CEO of a major corporation. You never know whose knowledge and advice may come in handy,” states James Sagar.

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BRANDMAG

IS JOB HOARDING IMPACTING YOUR BUSINESS?

As today’s candidates continue to operate in a competitive market, new research from CV-Library reveals how almost half (49.8%) have admitted to accepting multiple job roles, and using them as a platform for negotiation with potential employers. In an attempt to secure the best salary and job offer, this latest trend, aptly known as ‘Job Hoarding’ has the potential to put recruiters in a compromising position.

Words by Jack Blain

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ob hoarding has become a significant problem for UK employers and businesses in recent years; studies show that hoarding is increasing amongst job seekers at alarming rates. So what is job hoarding?

As an ongoing skills shortage grows, candidates with a high skill set know they are in a position to take advantage of businesses looking to acquire the best of the best. This shortage has led to the rise of job hoarding, where candidates are accepting more than one job at a time to negotiate a better deal, or they are taking a position and continuing their search, with no real intention of staying with the company from whom they have accepted an offer.

This process can be profoundly damaging for employers and businesses as it causes friction, wastes valuable time and money and reduces morale in the workplace. As the job market grows increasingly competitive, and companies are battling amongst each other to secure the best talent, how can this problem be countered?

Your business, online reputation, and company culture should ensure that the candidate only has you in mind and that you

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SURVEYS AMONGST JOB SEEKERS TAKEN FROM CV-LIBRARY SHOWED THAT: Nearly half (49.8%) of candidates would accept more than one job role at a time, with 80.8% stating that they would do so for up to two weeks.

Over three quarters (77.2%) of job hunters think it’s reasonable to accept more than one job offer at a time, to negotiate a better package.

Nearly two-thirds (64%) would agree to a job role they’re unsure of while continuing their job search.

are their first choice. In order not to be used in a negotiation deal, or as leverage, it’s imperative to build an attractive work environment.

Ensure that the candidate has found the company they were looking for, with three key factors: 1.

Offering the right pay: This means not only wages but incentives and bonuses that will entice candidates.

2. Exciting environment: Showing that the workspace is unique with friendly, fun staff.

3. Flexible hours: offer hours that suit the candidate.

Another quality essential to deterring job hoarding is branding.

Research suggests company branding is a key factor for candidates when choosing between jobs. Many would prefer a company with a recognisable brand. Building a strong brand presence and finding a way to relate it to a prospective candidate can have significantly positive impact on a business.

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BRANDMAG

LinkedIn:

Update To Company Pages Launched Words by Vicky Shaw

W

ith 450 million users, but only 25% of them using it monthly, LinkedIn is long overdue a makeover. The professional networking site has announced a bunch of big changes that are going to take place on the layout of‘company pages’. The reason for theredesign isto tempt users to log in more and spend more time using the platform. And as for businesses, the new look page should generate a much higher user engagement than what is currently seen.

So, what will the new look have?

There will be a cleaner look and feel with the content of the page now allotted in three separate areas; overview, jobs and life. Users will be able to see additional content for each

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heading, with a simple click of the mouse making it much easier to navigate the page.

The overview isn’t going to change much, but there will now be an area for company photos; a nice way for businesses to show a visual insight into their company.

LinkedIn has decided to simplify the jobs section on their pages, so it will be easier and quicker for job seekers to get the necessary and relevant information that they want.

Life is an entirely new tab that will aggregate all of the information to give a holistic view of the company via videos, employee perspectives, languages and causes the company invests in.

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WHY YOUR BUSINESS SHOULD BE USING LINKEDIN BUSINESS PAGES.

LINKEDIN HAS OVER

467 MILLION

ACTIVE USERS AND GAINS

2 X NEW

MEMBERS EVERY SECOND.

Statistics 2008 23 Million Members

2010 84 Million Members

This new look page will be much more visual and generate better marketing opportunities for businesses through branding and visibility. In 2015, LinkedIn surpassed Facebook as the social platform of choice among B2B marketers; the new look page will be rolled out to brands shortly, so companies should be prepared to jump on board and take advantage of the changes and how they can be used as part of their online marketing strategy.

2012 205 Million Members

2014 331 Million Members

It is important to choose the correct option when sharing content because deciding on the wrong one can work against you. Remember that updates are short, sharp sentences that are written to direct other users back to your page, where asW articles are much longer and give more insight into a certain topic. Articles are an excellent way to show your leadership in an individual industry. Use both; they will create a strong identity for you and your brand.

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YOUTUBE ISN’T JUST ABOUT VIRAL VIDEOS; IT’S A BUSINESS PLATFORM

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ouTube may be conflated with videos, but this should not hide the fact that creative, powerful, funny and engaging content can be found on the site. With over 2000 hours of video being uploaded by the time you finish reading this article, you might question whether it’s worth even attempting to establish your company/brand on YouTube. But have you ever heard of a brand saying they won’t go on the web because there is already too many like them on there? The first step to take when using YouTube is deciding whether it fits your brand/company. Will your customers make use of the videos you upload? Will your videos enhance, popularise and define your brand?

Words By Jack Blain

YOUTUBE FOR BUSINESSES, A BEGINNER’S GUIDE. Make use of the fact that YouTube is a free advertising software!

Before the internet took off, there was just television, billboards and word of mouth. With over a third of the world using YouTube, and new generations using online avenues, there’s never been a better time to take advantage of that.

‘The YouTube Creator Playbook’ has recently offered insightful video tips on their channel on how to optimise marketing content for brands on YouTube. They state six key steps:

1 2 3 4 5 6

Content Marketing – define content that would keep a stronghold with your audience. What can your brand offer your consumers?

Recognise the fundamentals: • Shareable Content • Collaboration • Discoverable Topics • Accessibility • Consistency

• Targeting • Sustainability • Converse With Viewers • Interactive Content • Authenticity

Schedule your content – Scheduling is imperative throughout all social media handling, and YouTube is no exception.

Optimise content for search engines.

Promote your content with paid media – paying to advertise your content means reaching a wider audience.

Measurement – are you reaching the right audience?

Are they engaging and why? Is your audience sharing your content?

Using YouTube efficiently and proficiently may just take your company to the next level, in ways that other businesses in your area of interest just have not dared to explore. Ask yourself why and how video content will enhance your business, what type of videos will you make?

Tutorials: How-to videos have increased in popularity by 70% over the past year Vlogs: These attract subscribers who tune in to watch regular video diaries Educational: Because this content provides thoughtprovoking, factual or complex issues it receives high traffic and recurring views.

Q&A videos: High engagement with audiences, bring them closer to the action.

Collection and product review videos: this content is used for viewers to find out more about their favourite products Comedy: Most likely to be shared You may combine some of these video genres into one that will emphasise your own vision of the company or brand. Using YouTube to promote a brand or company means that you must supply your audience with engaging and creative information, which ultimately equals more time and money.

Creating video content is not just costly regarding production prices but additionally time costly. Organising a time to shoot effective and quality videos will require time and effort. Make sure you’re willing to put time and money aside for this, as poor videos may have a negative impact on your product/company.

DID YOU KNOW? A third of the world’s population is on YouTube That ‘Charlie bit my finger’ is the most watched non-music video on YouTube with 846,180,653 views and has just turned ten years old?

That 400 hours of video is uploaded to the site PER MINUTE.

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BRANDMAG

Google’s Latest Update Words By Alex Obertelli

ALL KILLER NO FILLER. It has now got to the point where page visitors have become sick and tired of reading the same sentences said in a million different ways, and it turns out Google have too. The search engine giants became savvy to the perpetrator’s intentions of fluffing out blogs and page content with what we call

‘sentence synonyms’. As attention spans plummet to an all time low, so may your website’s ranking if you choose to waffle.

We all get the gist – make your point and move on in 2017.

BITE-SIZED, AND SNACKABLE. You don’t have to wander far online until you stumble across comprehensive borderline thesis style – content, but following on from a no-waffle policy I believe a new trend in content marketing may ignore length altogether. Snackable content may be more favourable in

2017, as it is instantly gratifying media that is captivating and perfectly geared for sharing. Moving forward, place preference on delivering as much info as possible in bite-sized form to appeal to your audience in a way that doesn’t see them disengage.

ORGANIC SEARCH.

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In 2016, Google made strides to increase the visibility of pay per click by putting shopping ads in image searches and increasing the number of top ads in AdWords to 4. Despite this, we expect organic to rule supreme in 2017 as only 1.5%–2.5% of all search queries

conducted on Google result in a click on a paid ad. Keep it original, keep it captivating and keep it keyword heavy – you’ll see a rise in rankings in no time.

IN NEED OF SOME HELP FINDING THE RIGHT CANDIDATES? We help you buy the right media at the right cost, and help you place the right adverts at the right time to attract the right talent.

www.superlativerecruitment.com/mission/ +44 (0) 7713 5 81675 info@superrecruit.co.uk

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Outsource to Brandlective for outstanding results www.brandlective.com info@brandlective.com +44 (0) 207-407-2672