BrandMag | Issue 8 | November 2017

Online marketing magazine for SMEs

BRANDMAG ISSUE 08 | Q4 2017

Ben Lambert ARE YOU KEEPING YOUR HEAD IN THE GAME?

Social Media WHATSAPP STATUS UPDATES

TRAVEL FEATURE KUALA LUMPUR, MALAYSIA’S COLOURFUL CAPITAL CITY

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BRANDMAG ISSUE 8 | Q4 2017

EDITORIAL Stacey Kehoe - Editor stacey@brandlective.com Rachel Akiboye- Editorial Assistant rachel@brandlective.com Zenya Smith - Content Editor zenya@brandlective.com

DESIGN & PRODUCTION Alex Obertelli - Picture Editor alex@brandlective.com

CONTRIBUTORS Alex Obertelli April Summers Briony Quinn Rachel Akiboye Zoe Risbridger Smith Zenya Smith

PHOTOGRAPHERS Kurt Rebry www.kurtrebry.com

ADVERTISING Lucy Gordon - Advert Design lucy@brandlective.com If you are interested in advertising in the next edition of BrandMag, please contact us at sales@brandlective.com for more information about our advertising rates.

CONTACT BRANDLECTIVE

FROM THE EDITOR As we enter the final quarter of the year, I find myself revisiting my annual goals and scrambling to make a plan ensuring I achieve them before the end of the year.

One of my objectives was to make more time to keep ahead of new digital trends and focus on systemising my life. Have you achieved your 2017 goals?

One business that seems to be keeping up with the evolving digital landscape is Whatsapp, following the launch of their status updates earlier this year they are rumoured to be releasing an exciting new update soon.

I suspect it will be to enable group calls which will allow Whatsapp to compete with Apple’s FaceTime.

Our cover feature with Ben Lambert talks about the importance of staying focussed. Ben explains how to keep your head in the game and ignore outside influences. For those of you that are looking for new inspiration, our Globetrotting CEOs give us their advice on why every business owner should be travelling on a regular basis.

Finally, our feature from Will Ross is not to be missed, he advocates keeping curiosity and suggests it is the number one ingredient in business success.

STACEY KEHOE - EDITOR

Email: info@brandlective.com Phone: +44 0207-407-2672 Address: 73b Weston Street, London Bridge SE1 3RS

Disclaimer: The rights and licences for all Shutterstock imagery in this publication have been authorised and obtained.

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NEW TREND

HOW TO CREATE A PERSONALISED DIGITAL MARKETING CAMPAIGN IN THREE EASY STEPS.

A LOOK INSIDE THIS ISSUE !

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BEN LAMBERT’S TIPS FOR KEEPING YOUR HEAD IN THE GAME Small business owners are waging a constant battle against stress and their own emotions to stay at the top of their game, however, in the majority of cases, this is a fight they are destined to lose.

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SEO UPDATE It is now believed that over 90% of all online experiences begin with a Google search, and so conforming to SEO best practice will be imperative to the future success of any website.

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SOCIAL MEDIA FEATURE

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THE BUSINESS TRAVELLER A GUIDE TO KUALA LUMPUR

WHATSAPP STATUS UPDATE

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WILL ROSS - INTERVIEW Having originally committed to a degree in Media and Communications, you wouldn’t necessarily expect Will Ross to know much about Sales and Marketing.

THE REBRAND EFFECT We’ve put together a list of three of the most successful examples of rebranding, from food groups to fashion brands.

GLOBETROTTING CEO Travel is an essential part of any growing business. Domestic and international travel provides aspiring entrepreneurs with a myriad of learning opportunities, opening their eyes to the many possibilities and varying markets.

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BEN LAMBERT

TIPS FOR KEEPING YOUR HEAD IN THE GAME

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BRANDMAG THREE EASY STEPS

NEW TREND HOW TO CREATE A PERSONALISED DIGITAL MARKETING CAMPAIGN IN THREE EASY STEPS.

START BY ASKING YOURSELF THE FOLLOWING QUESTIONS: What social media channels are you on and are they helping you effectively reach your audience?

Are you making full use of the free tools and resources that are available to you?

Are you aware of the key times your audience uses social media?

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aking a personalised approach to your digital marketing campaign may seem obvious to some but in reality, many SMEs find it hard to put a good strategy into action. In the competitive world of business, it’s essential to make sure that you are equipping yourself with the necessary tools to succeed.

And for many businesses, having

a watertight digital marketing strategy is an important strand to the overall goal. In this piece, we lay out three easy steps you can take to creating a personalised digital marketing campaign that will be the envy of your competitors.

Learn how to capture your audience’s attention and don’t be afraid to embrace multi platforms Before you can create a personalised strategy, you first of all need to have a thorough understanding of your target audience and what types of content captures their attention.

On average, you only have seven seconds to engage a reader with your written content and this time frame dramatically decreases by half for online video content.

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You can maximise your chance of directly engaging with your audience if you embrace cross-platform marketing and to do this effectively you will need to have a basic understanding of how consumers consume content on various platforms.

Utilise your data

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When it comes to planning a solid strategy, analytics and data will act as a useful tool to getting into the head of your target audience. Free tools such as Google Analytics, will help you to understand exactly who your audience are and what motivates their buying or browsing behaviour. Social media tools such as Facebook, Twitter and LinkedIn also have great user-friendly analytical tools built within them, designed to give you a better understanding of how your campaigns have performed over a certain time period.

Don’t be afraid to mix up your strategy A quick Google search will spurn out a thousand suggestions on the top ways you can create an awe-inspiring digital marketing campaign. Unfortunately, there is no definitive strategy when it comes to personalised campaigns as it fundamentally depends on your individual model. That is why it’s important to take an experimental approach and to not be afraid of trying something new or change direction. Just because certain publications swear by a certain method it doesn’t mean that successful results are guaranteed.

Put together a variety of ways you plan to approach your digital campaigns but be flexible with your implementation.

Regularly check your analytics to see if your efforts are yielding the desired results. If not, no worries! Move on to another approach.

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Social Media Feature WhatsApp Status Updates

AUTHOR: BRIONY QUINN

How SMEs can Utilise WhatsApp In February 2014 Facebook purchased WhatsApp in a deal worth a staggering $19 billion (£11.4bn). WhatsApp is currently the most globally diverse messaging service, with more than 600 million monthly active users from Europe to South America, North America to Asia - the potential benefits for businesses are phenomenal.

Social media networks and messaging apps have revolutionalised the way people communicate, and for businesses, it has brought a new way of not only reaching their audience but also interacting with their workforce. Since its acquisition of WhatsApp, Facebook has introduced regular status updates, allowing it to be used for more than just internal communications. In this article, we outline some of the top ways small businesses can take advantage of some of WhatsApp’s top features to communicate with their consumers.

Share Promotional Codes, Flash Sales The new ‘Status’ feature means businesses can create unique promotional codes for customers to share and redeem. Using the instant photo and location feature, the Status function can let everyone in the group know about the promotions that a business is running. The new status button, which sits in the bottom left-hand corner of the app, allows businesses to post and share their news and updates directly to their customer’s pockets. WhatsApp’s status feature also allows 45-second videos, which SMEs can use to share offers via quick and engaging video content.

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Real-Time Customer Service

For most SMEs, a real-time customer service interaction is a luxury they can’t afford. Through WhatsApp, even a small staff roster can answer any customer questions quickly. The diverse features of the app (including audio, text and video) allow businesses to offer a personal customer service experience, such as instant voice notes, which adds a personal touch and makes the customer feel that their problems are being addressed directly.

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Feedback

WhatsApp messages have an open rate of 70%, making it a precious platform to acquire customer feedback.

SMEs can use the app to create questions for a segmented group of their customer contacts on their database. This instant feedback will provide answers that are relevant to their business and enable them to implement any necessary changes. This is valuable market research, and best of all - it’s 100% free.

Personal Touch

As a WhatsApp group grows, businesses can personalise the interaction with customers via oneon-one communication, allowing companies to have a direct relationship, where customers can message if they need a particular product, have a question or need support. WhatsApp can be accessed across various platforms including; smartphone, tablet or PC so that businesses can talk to customers anytime they choose. It has developed into a genuinely dominating messaging service that looks set to thrive under Facebook’s stewardship.

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BEN LAMBERTS

ARE YOU KEEPING YOUR HEAD IN THE GAME? Small business owners are waging a constant battle against stress and their own emotions to stay at the top of their game, however, in the majority of cases, this is a fight they are destined to lose.

Business owner and Entrepreneur Ben Lambert has spoken to BrandMag on how he overcomes emotional baggage to hold on to his crown as one of the UK’s most celebrated sales and marketing entrepreneurs.

Launching his first sales and marketing business back in 2010, Ben Lambert has become one of the industry’s most respected figures and has played a

significant role in the development of the sector in the UK. In his current capacity as a business owner, entrepreneur and leading consultant for one of the UK’s most successful sales and marketing organisations, Mr Lambert is focusing his expertise on mentoring up and coming industry talent; providing support and motivation to the next generation of leaders and business owners.

By Zenya Smith

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BEN LAMBERTS TIPS FOR KEEPING YOUR HEAD IN THE GAME Start every day with a positive habit Whether it’s reflecting on the previous day’s successes or reading an inspirational article on your commute, make sure you are starting your working day in a positive mental state.

Surround yourself with the best people Your inner circle should be made up of people who inspire you and lift you up. Their influence will push you further and help you stay in the ‘zone’.

Create a personal mantra What first inspired you to follow your chosen career path? To keep your head in the game, you need to remind yourself of your purpose and ultimate mission.

Commit to excellence While perfection is elusive, excellence isn’t. Focus on delivering excellence in everything you do.

Success is in the detail.

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r Lambert’s success has stemmed from his ability to keep his head in the game, and not fall victim to distractions outside the realms of business. ‘Keeping yourself fully present and engaged with the task at hand isn’t always easy. However, it is paramount in the pursuit of success. In every situation, you need to ask yourself ‘will this contribute to my goals? Will this better my future? If the answer is no, then investing time and attention in that situation will stifle your success.’

Outlines Mr Lambert.

Yet in practice, it is far harder to put distractions and emotions to one side, and much of what people experience in their personal and professional lives do overlap. This is never more evident than when individuals are launching new ventures and laying the foundations for their future business empires. ‘Starting a business is a highly stressful and emotional process. Some of these natural responses are vital to success, for example, emotion fuels passion which is the driving force of achievement, however others, such as stress and negativity are toxic.

It can be difficult to compartmentalise these feelings so it’s not surprising that these feelings can ebb into a person’s actions and decisions.

As professionals, we all need to take responsibility for finding mechanisms to keep focused’ states Mr Lambert. ‘This is where the business concept of the 1% club originates. The 1% club refers to entrepreneurs who make over £160k before tax. These people are individuals who give their all to their business and value it above all else. It is this rare 1% that can reach phenomenal success. They know when and what to focus on at any given time and can keep their head in the game no matter what is happening around them.’

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en Lambert believes that the first step towards joining the 1% club is to take a reality check and assess the emotional baggage, distractions and stressors that are preventing future success. ‘By allowing yourself one opportunity to acknowledge how these factors are standing in your way of success you begin to see the bigger picture, and how insignificant these things are compared to the greatness of your goals and potential rewards you stand to gain by pursuing them.’ Highlights Mr Lambert.

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he entrepreneur then suggests expanding this decluttering process beyond the mind. ‘Your brain is constantly absorbing stimuli from your environment which can lead to a mental overload. To keep your head in the game you need to declutter your life, this means creating a clean, organised workspace, associating with positive people and removing yourself from trivial situations that could cause unnecessary stress and distraction.’ Of course, ultimately, stress and emotions are natural responses and cannot be bypassed entirely, even experiences that an individual may not consciously think about day to day can have an impact on their professional performance.

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owever, Mr Lambert is confident that people can manage how they cope with these factors and remain fully engaged and committed to their career goals. ‘It’s all about finding what works for you’ concludes the business owner. ‘Clearing your mind of distractions is a great first step, but you need to be willing to do the leg work and create your own mechanisms that ensure you are giving 100% to your goals, no matter what life throws at you.’

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The Business Traveller A Guide to Kuala Lumpur WORDS BY APRIL SUMMERS ADDITIONAL RESEARCH BY ZOE RISBRIDGER-SMITH PHOTOS BY TIAAN OBERHOLZER

There’s a lot more to this place than connecting flights, and with the International Airport a whopping 56km from the city centre, spending your time in KL cooped up in a hotel by the airport would be a crying shame.

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uala Lumpur, Malaysia’s colourful capital city, can often be dismissed by business professionals as simply a stopover destination when travelling between Europe and Australasia. This assumption does the magical city a grave injustice considering just how much the multicultural metropolis has to offer.

Built on the biggest cross-breed blend of cultures in the whole of South East Asia, a harmonious blend of Chinese, Indian and Malaysian influences means the city is awash with impressive historical landmarks.

Throw in the world famous architecture and cuisine, and you’ve got a long list of things to see, do and eat!

We’ve compiled our own list of the very best bits for this edition of The Business Traveller.

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BRANDMAG BRANDMAG WHERE TO STAY The central location of the JW Marriott Hotel is ideal for any business visitor and offers facilities such as several conference and meeting rooms, a gym, outdoor pool as well as a spa and wellness centre. Located in the most popular area of the city, the hotel is situated right by a number of restaurants, bars and shopping malls, as well as being a two minute stroll from the well connected Bukit Bintang monorail station.

EXPLORE THE BATU CAVES If during your time Kuala Lumpur you find you have an entire day to yourself, it is definitely worth catching a train to the breathtaking Batu Caves a few miles out of the centre. The stunning limestone hill is home to a sacred Hindu temple which attracts millions of tourists every year, particularly during religious festivities.

Visitors flock to see the breathtaking statue of Lord Murugan, the Hindu deity. Wander around the ethereal caves found at the top of the 272 step climb, marvel at the spanning views of the surrounding areas and become acquainted with the monkey residents.

WHERE TO EAT & DRINK For easily the best view of Kuala Lumpur’s trademark twin towers head to the SkyBar, located on the 33rd floor of the The Traders Hotel in the grounds of the spectacular KLCC park.

The stunning views aren’t the only reason to visit, the bar’s Happy Hour also has fantastic Ladies Night deals and Beer Buffets most days of the week!

FOOD OFFERINGS It seems almost criminal to think the gourmet food halls nestled underground could be easily missed by unknowing visitors. Hidden at lower ground floor level of some of the city’s most lavish shopping malls are some of the very best food Malaysia has to offer, with every variety of delicious authentic Asian cuisine made available.

Head to the Hutong Food Court underneath Lot 10 shopping mall or Food Republic located underneath the Pavilion KL mall, in Bukit Bintang for the finest Malaysian food you’ll ever taste.

REJOICE IN SHOPPERS PARADISE! Once you have refuelled at one of the food courts, you will have enough energy to shop til you drop! Head to the Pavilion KL mall, Lot 10 and NU Sentral; the three biggest shopping malls in the city.

The shopping centres have a jaw dropping variety of stores from all your favourite high street and designer brands, making Kuala Lumpur the shopping Mecca of South East Asia.

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SEO UPDATE It is now believed that over 90% of all online experiences begin with a Google search, and so conforming to SEO best practice will be imperative to the future success of any website. Indeed, ever since Google shifted to small but frequent updates to their algorithm, it has forced us to reconsider our digital approach from time to time. This is why we say SEO is ‘always changing’, and why you need to be in the know sooner rather than later.

ALL KILLER NO FILLER. It has now got to the point where page visitors have become sick and tired of reading the same sentences said in a million different ways, and it turns out Google have too. The search engine giants become savvy to the perpetrator’s intentions of fluffing out blogs and page content with what we call ‘sentence synonyms’. As attention spans plummet to an all time low, so may your website’s ranking if you choose to waffle. We all get the gist – make your point and move on in 2018.

BITE-SIZE AND SNACKABLES. You don’t have to wander far online until you stumble across comprehensive - borderline thesis style – content, but following on from a no-waffle policy, I believe a new trend in content marketing may ignore length altogether. Snackable content may be more favourable in 2018, as it is instantly gratifying media that is captivating and perfectly geared for sharing. Moving forward, place preference on delivering as much info as possible in bitesized form to appeal to your audience in a way that doesn’t see them disengage.

ORGANIC SEARCH. In 2016, Google made strides to increase the visibility of pay per click by putting shopping ads in image searches and increasing the number of top ads in AdWords to four. Despite this, we expect organic to rule supreme as only 1.5%–2.5% of all search queries conducted on Google result in a click on a paid ad. Keep it original, keep it captivating and keep it optimised – you’ll see a rise in rankings in no time.

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TOP THREE THINGS BUSINESSES NEED TO CONSIDER WHEN LOOKING TO EXPAND If you’re anything like a majority of entrepreneurs, you most likely started as a small start-up but had big goals and ambitions. You may now be getting to the stage in your business, where it is becoming more and more apparent that demand is so high that expansion is the only solution.

Although the thought of expanding can be daunting, there are a few essential things that need to be considered before putting the first steps in motion. In this post, we will be outlining three crucial factors that all business owners should consider when looking to expand or relocate their firm.

1. Market Research When looking to expand a business to a new city, taking the time to conduct thorough market research can help your business measurably. Understanding key variables such as demographics, target audiences and other competitors in the area can all help you to evaluate whether your desired location will make a good base for a successful expansion.

2. Company Culture You may think that expansion is the only way to take your business to the next level, but it is equally important to consider the impact this will have on your company culture. Do you have the right professionals to help you make this transition smoothly? How will the new location impact your employees with regards to commuting times? Will the new location improve productivity?

3. Capability This category consists of a variety of aspects, such as the investment of contractors, skills and industry technologies. External factors must be considered, such as how to implement these efficiently and effectively.

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MAINTAIN YOUR CURIOSITY CLAIMS BUSINESS OWNER WILL ROSS WORDS BY: APRIL SUMMERS

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aving initially committed to a degree in Media and Communications, you wouldn’t necessarily expect Will Ross to know much about Sales and Marketing. As it turns out, the resourceful and ambitious entrepreneur found his true calling in the world of outsourced sales and marketing after graduating and since opening his company in 2014. Now Will has three thriving offices across the UK. As someone who has created an entire business from the ground up, changing vocations and consequently teaching himself all about an entirely new industry, we want to know more about this trail-blazing mentality...

So, how did he do it? What is his secret? Are we asking too many questions? There’s no such thing as asking too many questions, and that is exactly the point – says Will.

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HOW DID YOU SUCCESSFULLY TRANSITION FROM MEDIA TO SALES TO RUNNING A BUSINESS? Coming from a TV and theatre background, learning sales was just like learning a script. I found that easy. To oversimplify it, sales seemed like just talking and dealing with people. I figured I could say words; I can speak to people, so I just went for it.

I worked out what to say and how to say it, and then replicated that as much as possible. I read books, and there is a wealth of helpful and free content on YouTube.

Mostly it was learning from people around me. I am a curious person; I ask lots of questions. I don’t allow my pride to hold me back. If I don’t understand something, I ask for it to be repeated until it makes sense. Once I became the top seller in the company, I thought, this is what I need to be doing and so decided to focus on entrepreneurship and to open a business.

I recently read a survey, which asked 1500+ kids what they want to be when they grow up. Traditionally the answers would have been dominated by those wishing to be Actors, Singers or Footballers etc. However, in this study, there was a new frontrunner for the career path kids wanted to pursue when they grow up, and that’s ENTREPRENEURSHIP! Which as a business owner I find super ex-citing! 12% of kids wanted to be business owners compared to just 7% actors, 7% musicians & 2% professional athletes!

AFTER GRADUATING WITH YOUR DEGREE IN COMMUNICATIONS AND MEDIA, WHAT ATTRACTED YOU TO THE SALES INDUSTRY? WHY THE CHANGE? At uni, I specialised in TV and Radio.

However, after I graduated and was looking for jobs within these industries, I found that a lot of the roles available seemed monotonous and boring.

The creative industries are synonymous with the term ‘it’s not what you know but who you know’. I hadn’t built up any connections in the industry so for me it felt very cliquey and unwelcoming to new talent wanting to break through.

This is why the idea of running a sales business appealed to me so much.

I finally found myself in a position where I could start at entry level and network with a nurturing and welcoming community of entrepreneurs.

HOW WOULD YOU DESCRIBE YOUR PERSONALITY AND BUSINESS APPROACH? Regarding leadership, my approach is quite laissez-faire. I’m not much of a disciplinarian; As I mentioned before, I think it’s important to ask a lot of questions. Mostly to understand someone’s identity (rather than authority).

I believe you can gauge which people are exciting to work with based on their actions. Take Leicester City last year, for example, part of what really allowed them to do well was the fact Claudio Ranieri just let the players go out and express themselves. I agree with that approach and I believe doing that will result in things just happening naturally; people will create their own rhythm.

When I joined the sales business, I finally found myself in a position where I could start at entry level and network with a nurturing and welcoming community of entrepreneurs.

WHAT ADVICE WOULD YOU HAVE FOR SOMEONE THAT IS CONSIDERING CHANGING THEIR CAREER? Consider what you love and think about how that translates into work. Don’t worry about how ‘possible’ it is, to begin with just allow yourself to dream. Then find out who is doing this sort of work and how are they doing it? Do you need to study it? Or can you teach yourself? Are the people doing these jobs self-employed? Do they have big clients? Do they own a small business?

Or work for a global brand? Ask questions, be curious!

Don’t be afraid to pursue something new. Break things down into small steps and just take one of them at a time. Absolutely anything is possible.

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THE REBRAND EFFECT

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COULD REBRANDING ACTUALLY HELP YOUR BUSINESS? IN THIS PIECE, WE’VE TAKEN A LOOK AT SOME OF THE MOST INTERESTING CASES OF BRAND’S GOING BACK TO THEIR ROOTS AND REBRANDING THEIR PRODUCTS OR SERVICES. FASHION BRANDS.

FASHION 1.

Nobody expected Burberry to survive the storms of the modern fashion marketplace due to their brand reputation being associated with the less elite buying counterfeit imitations. The secret to their brand reinvigoration can be credited to two American executives: Rose Marie Bravo and Angela Ahrendts.

Holding the position of CEO from 1997 to 2005, Bravo brought in designer Christopher Bailey. Along with Bravo’s successor, Ahrendts, spearheaded the rebrand by modernising their traditional trench coat and embracing new social media to help them appeal to a new audience. That led to an unprecedented resurrection, record financial results, and acclaim for a fashion house that is once again a luxury trendsetter, with names such as Emma Watson and Kate Moss wearing the famous fashion brand.

TECHNOLOGY 2.

It is not to say that Nokia has stopped competing with smart phones that dominate the market such as Samsung and of course Apple, but they have definitely made the right decision to go back to their roots.

Nokia has brought back the indestructible 3310 - with one month of standby battery life, the infamous Nokia ringtone and even kept the childhood game, snake, that we all love and missed. Kept at the incredibly competitive price of £42 per model. Even though Nokia didn’t go for an all out rebrand for this product, the telecoms firm proved that a reboot of a much loved and nostalgic product, which saw the phone sell out within it’s first week of realease. Even the phone retail storte Carphone Warehouse reported “10 times more pre-registration interest for the Nokia 3310” than any other flagship device currently on the market at that time.

TRENDY FOOD 3.

2017 seemed to be the year of health. Restaurants all over the world made sure that they either appeared to be healthier or at least kept to their roots, with many adding healthy options. In the year where protein pots, healthy smoothies, super-food salads and avocados have become a staple item in the shopping basket, providing healthy options that are accessible to people who have the money but no time, has been the focus for many brands. It’s now incredibly cool to be healthy. Sales of healthy eating cookbooks have more than doubled in the past year, from £3.7 million to nearly £8.1 million this year in physical and ebook format.

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GLOBETROTTING CEOs “

I BELIEVE OVERSEAS TRAVEL IS IMPORTANT FOR ANY BUSINESS AS IT OPENS UP THE MIND TO BIGGER POSSIBILITIES AS WELL AS BEING A GREAT OPPORTUNITY TO NETWORK AND EXPAND YOUR KNOWLEDGE OF DIFFERENT GLOBAL MARKETS. Vasile Topciu of Vas Promotions: He travelled to Sydney, Australia in September 2017.

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GET OUT OF THE MONTHLY ROUTINE, IT LEADS TO COMPLACENCY. GO ON AN ADVENTURE, TRAVEL, EXPLORE AND EDUCATE YOURSELF. Simon Reynolds

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Travel is an essential part of any growing business. Domestic and international travel provides aspiring entrepreneurs with a myriad of learning opportunities, opening their eyes to the many possibilities and varying markets. We spoke to some of the most well-travelled entrepreneurs in the biz, to get their say on the subject...

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TRAVELLING FOR BUSINESS HAS ALLOWED US TO WIDEN OUR NETWORK AND HAS OPENED OUR EYES TO THE MANY POSSIBILITIES THIS INDUSTRY PRESENTS TO US. Roel Mojico of Mojico: Roel and team just got back from America (they went to New York & Seattle)

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TRAVELLING IS VERY IMPORTANT IN BUSINESS. THE ENVIRONMENT, THE PLACE AND THE SURROUNDINGS ARE ALL VERY DIFFERENT FROM THE EVERYDAY OFFICE, SO MY CREATIVE MIND STARTS WORKING BEST. EVERY TIME I COME BACK FROM BUSINESS TRAVEL I FEEL REFRESHED AND FULL OF IDEAS Lyudmil Borisov

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