BrandMe! Magazine Issue 3 - May 2019

Page 13

summer style confidence celebrating all body shapes I have selected some of my favourite pieces from sustainable designer Michaela Jedinak who creates beautiful, timeless made to measure dresses, jumpsuits and buildable separates, for elegant occasion and formal wear. With statement dresses and suits designed for professional women, her selection here is taken from her Spring summer 19 collection with all pieces are made to order from £150 upwards. .........................................................................................................................................................................................................................................................................................................................

This is a great summer dress with symmetrical hem to compliment legs and create length. The cap sleeves also creates width on top for balance, perfectly suited to hourglass or pear shaped figures.

Wearing dresses with A line silhouette is also great for a pear shape. Adding details such as this bow creates a fuller bust! Create balance by wearing a lighter colour on top and darker bottom.

The beauty of A line does create a perfect balance taking the focus away from hips. This has an added bonus of neckline that is boat shape that adds width to your upper half.

Create a slimline apple shape, using a big v neckline that skims to elongate your figure by creating a vertical line. Mix colours confidently like red and pink with a longer jacket to disguise the tummy area.

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A jump suit looks contemporary with an edge to wear to the office or evening. Looks great for hourglass, pear and even apple if this is fitted to skim around the waistline.

This trouser shape is a great match to a body type that is heavy on top so again, perfect to team with lighter shade trousers and darker tops such as the navy one on the right to create balance.

This classic blouse can also be worn to balances the shoulders as they have a nice roll on the sleeve to add a slight structure. The light fabric will complement any body shape beautifully.

Another V shape that lengthens and creates a slimming effect for jackets with neckline detail. It's slimmer on the waist and designed to add vertical illusion. The shorter crop is also good for adding length to legs.

......................................................................................................................................................................................................................................................................................................................... Embracing the slow fashion movement, meticulous time and detail is taken in the design process. All pieces are impeccably tailored with the finest Italian fabrics. Michaela champions the capsule wardrobe, with many of her separates working together to easily take their wearer from day to night. A very conscious, sustainable brand and her unique made to order business model makes for a very low carbon footprint . Each piece is made in London from European sourced fabrics of the highest calibre. There is no waste (even fabric scraps are turned into scarves), and few returns, as all pieces are highly customisable. The fabric, colour, hemlines and sleeve-length can all be chosen, in sizes ranging from 8 to 16, to ensure a great fit. They are not only versatile, they're also made with comfort in mind, so you can sit, stand and move with confidence. Visit Michaela's website for more beautiful styles and 10% off your first order. BrandMe! Magazine: Issue 3 May 2019

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