Mode & Freizeitartikel
DAS WKO TRENDJOURNAL FÜR OBERÖSTERREICH
AUSGABE 3 SAMSTAG, 24. SEPTEMBER 2011
1DW UOLFKNHLW LVW DQJHVDJW
02',6&+ I U )RUW JHVFKULWWHQH 75(1.(5 *(18$ )(,1&25' 'LH &RUG $UWHQ XQWHUVFKHLGHQ VLFK QDFK GHU $Q]DKO GHU 5LSSHQ DXI FP 6WRII 7UHQNHUFRUG QDFK /XLV 7UHQNHU ² 5LSSHQ *HQXD RGHU 0DQFKHVWHUFRUG ² 5LSSHQ )HLQFRUG XQG %DE\FRUG PHKU DOV 5LSSHQ (175(),12 /$003(/= 1DFK GHP VSDQLVFKHQ (QWUHILQR 6FKDI EHQDQQWH /DPPSHO]VWUXNWXU PLW ODQJHQ JODWWHQ +DDUHQ ),(/'-$&.(7 'HQ $UP\ .DPSIMDFNHQ QDFK HPSIXQGHQHU -DFNHQVWLO LP 0LOL WDU\ /RRN PLW JHUlXPLJHQ DXIJH VHW]WHQ 6HLWHQ XQG %UXVWWDVFKHQ YLHOIDFK DXFK PLW 6FKXOWHUNODSSHQ
YRQ OLQNV QDFK UHFKWV )DFKJUXSSHQJHVFKlIWVI KUHU 0DJ )ULHGULFK 'DOODPD O %HUXIVJUXSSHQREPDQQ 7H[WLOKDQGHO .RPP5 0DJ &KULVWLDQ .XWVDP %HUXIVJUXSSHQREPDQQ 6SRUWDUWLNHOKDQGHO .RPP5 /XW] (\EO %HUXIVJUXSSHQREPDQQ 6FKXKKDQGHO &KULVWRSK )UH\HU 2EPDQQ GHV *UHPLXPV GHV +DQGHOV PLW 0RGH XQG )UHL]HLWDUWLNHOQ *HUKDUG ,UUHQGRUIHU 2EPDQQ GHV *UHPLXPV 8KUHQ -XZHOHQ XQG .XQVWKDQGHO .RPP5 3HWHU (JJHU
7RS LQIRUPLHUW PLW GHP :.2 7UHQGMRXUQDO I U 2EHU|VWHUUHLFK $E VRIRUW -HGHV 4XDUWDO GLH QHXHVWHQ 7UHQGV DXV GHQ %HUHLFKHQ 7H[WLO 6SRUW /HGHU 6FKXKH 8KUHQ XQG 6FKPXFN
+
HL HU 0RGH +HUEVW 1HEHQ ]DKOUHLFKHQ 1HZV DXV GHQ %H UHLFKHQ 0RGH 6FKPXFN XQG 6SRUW ]HLJHQ ZLU GLHVHV 0DO GLH VFK|QVWHQ 6FKXK XQG 7DVFKHQWUHQGV GHU EHYRUVWHKHQGHQ +HUEVW XQG :LQWHUVDLVRQ ,P XUEDQHQ %H UHLFK IHLHUQ .ODVVLNHU ZLH VSLW]H 3XPSV GLH )DUEHQ 5RW XQG &DPHO RGHU GHU 6W\OH GHU HU -DKUH HLQ &RPHEDFN %DOOHULQDV VLQG DXFK GLH VHQ +HUEVW HLQ KHL HU 7LSS 'DQHEHQ LVW NHUQLJ UXVWLNDOHU &KLF DQJHVDJW 6FKXKH XQG 7DVFKHQ K OOHQ VLFK GLHVHQ :LQWHU LQ 3HO] XQG )HOO 'LH )DUESDOHWWH EHZHJW VLFK GDEHL YRUZLHJHQG LQ JHGlPSIWHQ %UDXQ XQG *UDXQXDQFHQ 9RU
*HUKDUG ,UUHQGRUIHU *UHPLDOREPDQQ XQG %HUXIVJUXSSHQREPDQQ /HGHUZDUHQKDQGHO
DOOHP %RRWV LQ DOOHQ 9DULDQWHQ OLHJHQ LP 7UHQG 'LH 7DVFKHQPRGH ]HLJW VLFK LP NRPPHQ GHQ :LQWHU HOHJDQW YHUVSLHOW VSRUWOLFK UXVWLNDO OlVVLJ JODPRXU|V ² XQG GDPLW YLHOIlOWLJ ZLH QRFK QLH 2E %HXWHO %DJ LP 6FKXOWDVFKHQ /RRN 6KRSSHU +RER %DJ 0HV VHQJHU %DJ 8PKlQJWDVFKH RGHU &OXWFK ² GHU Å+DEHQZROOHQ´ )DNWRU LVW KRFK ,P 1DPHQ GHV REHU|VWHUUHLFKLVFKHQ 6FKXK XQG /HGHUZDUHQIDFKKDQGHOV ODGHQ ZLU 6LH ]XP 6FKP|NHUQ HLQ ² ZLU XQG XQVHUH .ROOHJHQ IUHX HQ XQV GDUDXI ,KQHQ GLH DNWXHOOHQ 7UHQGV LQ XQVHUHQ *HVFKlIWHQ SUlVHQWLHUHQ ]X G UIHQ
&$%$1 6SRUWOLFKHU K IWODQJHU .XU]PDQWHO PLW EUHLWHP 5HYHUV ]ZHL .QRSI UHLKHQ XQG VHLWOLFKHQ VFKUlJHQ 6FKXEWDVFKHQ :XUGH XUVSU QJOLFK DOV :LQWHUMDFNH I U 0DULQH XQG 6HHÀ VFKHUHL HQWZRUIHQ &+(/6($ %227 hEHUNQ|FKHOKRKHU 6WLHIHO PLW VHLW OLFKHQ *XPPLEDQGHLQVlW]HQ UHFKWV XQG OLQNV YRP )X JHOHQN :XUGH VFKRQ LQ GHQ HU -DKUHQ JHUQH YRQ 5RFN ,GROHQ ZLH GHQ %HDWOHV RGHU 5ROOLQJ 6WRQHV JHWUDJHQ )$.( )85 'LH HQJOLVFKH %H]HLFKQXQJ I U :HESHO] XPVFKUHLEW HLQ JHZHEWHV ,PLWDW PLW GHU 2SWLN GHV HFKWHQ )HOOV *HJHQ EHU HFKWHQ 3HO]HQ KDW :HESHO] GHQ JUR HQ 9RUWHLO ZDVFKEDU ]X VHLQ $1,0$/ 35,17 %HL GLHVHP 9HUIDKUHQ ZLUG GHU /RRN YRQ /HRSDUG =HEUD 3\WKRQ &R DXI 6WRII RGHU /HGHU JHSUlJW XQG HLQ +DXFK YRQ :LOGQLV LQ GHQ *UR VWDGWGVFKXQJHO JHWUDJHQ
&KULVWRSK )UH\HU %HUXIVJUXSSHQREPDQQ 6FKXKKDQGHO
WROOH 3UHLVH
LP *HVDPWZHUW YRQ EHU
*HZLQQIUDJH
35(,6 :HHNHQG I U LQ %DUFHORQD
:HOFKHV *UHPLXP GHU :.2 6SDUWH +DQGHO SUlVHQWLHUW ,KQHQ LP 0RGH /LIHVW\OH 7UHQGMRXUQDO GLH DNWXHOOVWHQ 7UHQGV GHU 6DLVRQ
LQNO )OXJ +RWHO XQWHUVW W]W GXUFK 6SDUNDVVHQ 5HLVHE UR
$ 3DSLHU XQG 6SLHOZDUHQKDQGHO % +DQGHO PLW 0RGH XQG )UHL]HLWDUWLNHOQ & (OHNWUR XQG (LQULFKWXQJVIDFKKDQGHO
LP :HUW YRQ ½ 35(,6 5LPRZD &DELQ 7UROOH\ DXV GHU 6HULH 6DOVD 'HOX[H 3RO\FDUERQDW LP :HUW YRQ ½ 35(,6 (LQHQ H[NOXVLYHQ /HGHU 6FKXKSÁ HJH .RIIHU YRQ &ROORQLO OLPLW $XI ODJH 6W FN $EE 6 LP :HUW YRQ ½
6FKLFNHQ 6LH GLH ULFKWLJH $QWZRUW HLQIDFK SHU ( 0DLO DQ PRGH#QDFKULFKWHQ DW %HWUHII 0RGH /LIHVW\OH *HZLQQ VSLHO 7HLOQDKPHVFKOXVV LVW GHU GLH *HZLQQH ZHUGHQ XQWHU DOOHQ 7HLOQHKPHUQ PLW ULFKWLJHU $QWZRUW YHUORVW GLH *HZLQQHU ZHUGHQ VFKULIWOLFK YHUVWlQGLJW .HLQH %DUDEO|VH GHU *HZLQQH P|JOLFK 0LWDUEHLWHU GHU 2g1 XQG GHU :.2g VLQG QLFKW WHLOQDKPHEHUHFKWLJW 'HU 5HFKWVZHJ LVW DXVJHVFKORVVHQ
,035(6680 0HGLHQLQKDEHU +HUDXVJHEHU XQG 9HUOHJHU 2g 1DFKULFKWHQ /LQ] 3RPHQDGH XQG :.2g 6SDUWH +DQGHO *HVFKlIWVVWHOOH + ,, /LQ] +HVVHQSODW] I U GHQ ,QKDOW YHUDQWZRUWOLFK 0DJ )ULHGULFK 'DOODPD O *HVWDOWXQJ 7H[WLHUXQJ XQG /D\RXW VHFKVQHXQ :HUEHDJHQWXU H 8 /LQ] :LHQHU 6WUD H +HUVWHOOXQJV XQG (UVFKHLQXQJVRUW 3DVFKLQJ +HUVWHOOHU 2g1 'UXFN]HQWUXP 3DVFKLQJ 7,7(/)272 -DQD 7DVFKH 3LFDUG
'
LH 7HLOQDKPH DP 0RGH /LIH VW\OH *HZLQQVSLHO ORKQW VLFK 'DV ZHUGHQ GLH GUHL JO FNOLFKHQ *HZLQQHU GHU $XVJDEH EHVWlWLJHQ 'HQ +DXSWJHZLQQ HLQ 7UHNNLQJ %LNH LP :HUW YRQ ½ GXUIWH +HUU -RKDQQ :LQNOLQJHU DXV (EHUVFKZDQJ HQWJHJHQ QHKPHQ hEHU GLH 3UHLVH XQG (ULPD 6SRUWVZHDU *XWVFKHLQH LP :HUW YRQ ½ E]Z ½ IUHXHQ VLFK )UDX /XFLD :ROIVJUXEHU DXV 2KOVGRUI XQG +HUU (ULFK 6FKQDEO DXV :DOGQHXNLU FKHQ :LU JUDWXOLHUHQ GHQ *HZLQQHUQ VHKU KHU]OLFK YRQ OLQNV QDFK UHFKWV )DFKJUXSSHQJHVFKlIWVI KUHU 0DJ )ULHGULFK 'DOODPD O ,QWHUVSRUW +lQGOHU +DQV 3|WVFKHU +DXSWJHZLQQHU -RKDQQ :LQNOLQJHU (ULPD *HVFKlIWVI KUHU :LOO\ *ULPV XQG DOV 9HUWUHWHU GHU 2g1 *HVFKlIWVI KUXQJ 0DJ * QWKHU 3ODQN
,17(563257
0< 3($5/
0,/(6721(
+g*/
+HUEVW $QVLFKWHQ
1DFK HLQHP NQDOOEXQWHQ 6RPPHU JLEW VLFK GHU +HUEVW HWZDV JHGlPSIWHU %HL 0DWHULDO XQG )DUEWRQ IHLHUQ ]ZHL .ODVVLNHU LKU &RPHEDFN GLH VLFK DOV ZDKUH .RPELQDWLRQVPHLVWHU HUZHLVHQ /HGHU XQG &DPHO :DV DE +HUEVW 0HQVFK XQG %OLFNH DQ]LHKW VHKHQ 6LH DXI GHQ IROJHQGHQ 6HLWHQ YROOHU ,GHHQ I U 0RGH 6FKXKH 7DVFKHQ 8KUHQ 6FKPXFN XQG 6SRUW
DAS WKO TRENDJOURNAL FÜR OBERÖSTERREICH
7,6627
Mode & Freizeitartikel
7UHQGIDUEH GHU 6DLVRQ JHZLQQW LQ MHGHU .RPELQDWLRQ
$
3LFDUG 5LQGOHGHU &LW\EDJ LQ HGOHP &DUDPHO &ODUNV &LW\ WDXJOLFKHU $QNOHERRW PLW UXWVFKIHVWHU 6RKOH
➊
&DPHO GRPLQLHUW LP ZRO OHQHQ 6RIWEOD]HU ZLH LP UXVWLNDOHQ 7ZHHG RGHU LP &RUG I U VSRUWLYHUH $XI WULWWH ² LQ GHQ DQJHVDJWHQ /HGHU XQG /DPPIHOOWHLOHQ VRZLHVR
/DG\OLNH ]HLJW VLFK &DPHO LP HOHJDQWHQ :ROOPDQWHO PLW EUHLWHP 5HYHUV j OD HU RGHU PLW VFKLFNHQ (OHPHQ WHQ LP 8QLIRUPVWLO
&,148( 8202
0$&
6 2/,9(5
(ODLQH )LUHQ]H /X[XUL|V XQG WUHQG\ 0DU NDQWH 5LQJH LQ :HL RGHU 5RVpJROG PLW YLROHWWHP RGHU JU QHP $PHWK\VW XQG %ULOODQWHQ
:,1'625
OV ,QEHJULII ZLHGHUEHOHEWHU .ODV VLN HUOHEW GLH )DUEH &DPHO LQ GHU 'DPHQ XQG +HUUHQPRGH GDV 8SGDWH GHU 6DLVRQ 2E XQL RGHU DOV NRQ JHQLDOHU .RPEL 3DUWQHU ]XU *UDXSDOHWWH ]X DOOHP %ODXHQ RGHU ]X DN]HQWXLHUHQGHP 5RW &DPHO LVW FRRO DEHU QLFKW NDOW
)DUEOLFK VFKOlJW GHU .ODV VLNHU PDO PHKU LQ 5LFK WXQJ &RJQDF PDO PHKU LQ 5LFKWXQJ *UDXEUDXQ ² DEHU HLQHV EOHLEW &DPHO LPPHU EHUUDJHQG NRPELQLHUEDU
➌
%UHLWHU 7UHQNHU &RUG PDFKW VLFK JXW LP &DVXDO 6DNNR *HQXD &RUG LP JHSÁ HJ WHQ %HLQNOHLG XQG )HLQFRUG LQ 3RFNHWV &KLQRV XQG &DUJRV %DE\ &RUG ZLUNW DOV VRIWHV +HPG VFKP FNHQGHU bUPHOSDWFK RGHU %HVDW] 5LHNHU /lVVLJHU 6WLHIHO I U 6WDGW XQG /DQG
/DFRVWH &DQYDV 6KRXOGHUEDJ LQ WUHQGLJHP *U QEUDXQ ➊ 'DQLHO +HFKWHU ) U %XVLQHVV XQG )UHL]HLW &KHOVHD %RRWHV SDVVHQ LPPHU ➋ &DPHO $FWLYH /lVVLJ XQG GRFK VWLOYROO %UDXQHU &KHOVHD %RRW LP 8VHG /RRN ➌ &LQTXH .DUR KDW LPPHU 6DLVRQ
0$&
➋
2
E 'HQLP &RUG LP DXVJHZDVFKH QHQ -HDQV /RRN RGHU /X[XV &RUG DXV .DVFKPLU JULIÀ JHP 3LPD &RWWRQ ² PLW LQWHUHVVDQWHQ &RUG .R ORULWV NDQQ 0DQQ PRGLVFK )DUEH EHNHQQHQ
52< 52%6(1
'LH QHXH 6FKQ UOVDPW *HQHUDWLRQ JLEW PlQQ OLFKH 0RGHVWDWHPHQWV YRQ VLFK
+,56&+
.DULHUW LVW QLFKW NOHLQ]XNULHJHQ
,
0$5& 2¶32/2
Q GLHVHU 6DLVRQ NRPPHQ .DURV JDQ] JUR UDXV 0D[L &KHFN PDFKW DXI +HUUHQ 6DNNRV LP %ULW /RRN EHVRQGHUV PDUNDQWH )LJXU )HPLQLQHV .DUR ZLUNW VHKU DQJH ]RJHQ ² XQG VSLHOW PLW HLQHU DXJHQ ]ZLQNHUQGHQ 6SLH LJNHLW
%(19(1872
&DPHO %RUGHDX[ 'XQNHOEODX %UDXQ RGHU GXQNOHV )ODVFKHQJU Q ZHUGHQ HGHO NRPELQLHUW DOV 0DWHULDO HUOHEW :RO OH HLQHQ +|KHQÁ XJ
:,1'625
+|JO (GOH 5HLWHUVWLHIHO LQ &RJQDF
&,148(
&,148( 8202
5D\PRQG :HLO %LFRORU UHORDGHG =ZHLIDUELJH %lQGHU XQG *HKlXVH VLQG ZLH GHU LQ ) U ,KQ Å3DUVLIDO´ LQ 5RVp JROG (GHOVWDKO
/RQJLQHV ) U 6LH HPSÀ HKOW VLFK GLH JOHLFKH 0DWHULDONRPELQDWL RQ SOXV 'LDPDQWHQ DP 3HUOPXWW]LIIHU EODWW ² Å'ROFH9LWD´
/OR\G 7UHQGLJH 6FKQ UHU I U %XVLQHVV XQG )UHL]HLW
%UDXQ % IIHO 0HVVHQJHUEDJ DXV 9ROOHGHU
DAS WKO TRENDJOURNAL FÜR OBERÖSTERREICH Mode & Freizeitartikel
%(19(1872
0DQQ Á DQLHUW LQ )ODQHOO :ROOH hEOLFKH +RVHQTXDOLWlWHQ ZLH 'HQLP &RUG XQG &RWWRQ EHNRPPHQ ZLHGHU .RQNXUUHQ]
1
DFK LQWHQVLYHU :HLWHUHQWZLFN OXQJ GXUFK GLH 6WRIIZHEHU HQWVSULFKW )ODQHOO GHQ KHXWLJHQ KRKHQ $QIRUGHUXQJHQ DQ .RPIRUW XQG 7UDJHTXDOLWlW 8QG ZDV )ODQHOOKRVHQ EHVRQGHUV DWWUDNWLY PDFKW 6FKODQNH 6FKQLWWI KUXQJ LVW 3Á LFKW 1RPRV *ODVK WWH 6PDUWHV 8QGHUVWDWHPHQW Å/XGZLJ $XWRPDWLN 'DWXP´ PLW 0DQXIDNWXUNDOLEHU (GHO VWDKOJHKlXVH XQG +RUZHHQ 6KHOO &RUGRYDQ $UPEDQG
*$5'(85
)UHW] 0HQ (OHJDQWHU &LW\VFKXK
0lUFKHQKDIW YHUVWULFNWH 0DVFKHQ
0b5=
(
[WUDOHLFKWHU *UREVWULFN LQ +DQGDUEHLWV 2SWLN OlVVW NXVFKHOL JH 6WLPPXQJ DXINRPPHQ 5XVWLNDOH =|SIH 5LSSHQ XQG )OHFKWRSWLNHQ SUlJHQ KLHU GDV %LOG 'HU NOHLQH 5XQGKDOVSXOORYHU HQWSXSSW VLFK DOV LGHDOHU .RPELSDUWQHU ]X VFKZLQJHQGHQ 5|FNHQ XQG 6FKODJKRVHQ GDV &RPHEDFN GHU 7ZLQVHWV HQWVSULFKW GHP HU 5HYLYDO
675(//621
0,/(6721(
&,148(
)UDX :ROOH
0$5& 2¶32/2
5RKP 5DXFKTXDU] &LWULQ /HPRQTXDU] &R +HUEVWOLFKHU )DUEHGHO VWHLQ 0L[ Å7HUUD´
%(19(1872
,
P )RNXV GHU DNWXHOOHQ :ROOPDQWHO .ROOHNWLRQHQ VWHKHQ GHVVLQLHUWH 4XD OLWlWHQ LQ EHU]HXJHQGHU VWLOLVWLVFKHU 9LHOIDOW $OV VFKOLFKWHU &LW\ &RDW DOV 7UHQFK &D EDQ 'XIÁ H RGHU 3DUND HUI OOW GHU :ROOPDQ WHO QLFKW QXU :HWWHUVFKXW] )XQNWLRQHQ ² HU LVW VFKODQNPDFKHQGHU :HLFK]HLFKQHU I U HLQH PRGHUQH 6LOKRXHWWH
0$5& 2¶32/2
-HW]W ZHLW XQG EUHLW ]X VHKHQ
'
DV 5HYLYDO GHU HU -DKUH EH UHLFKHUW ,+5( +RVHQDXVZDKO XP DXWKHQWLVFKH 6FKODJKRVHQ 6FKPDOH 2EHUVFKHQNHO 6FKQLWWH GLH VLFK DE GHP .QLH ZHLWHQ JHK|UHQ HEHQVR GD]X ZLH )RUPHQ GLH VFKRQ DE GHU + IWH :HLWH ]HLJHQ XQG LQ HLQHP H[WUHPHQ 6FKODJ HQGHQ 6FKODJKRVHQ WUlJW 6,( PLW RGHU RKQH % JHOIDOWH LPPHU ERGHQODQJ
)XUOD 6FKXOWHUWDVFKH LP =RWWHOORRN
' * 5XQGH 6DFKH 'DV 7UHQG $UPEDQG ]XP $XWXPQ 6W\OH
3DQGRUD $XWXPQ %HDGV 6R HLQIDFK OlVVW VLFK GDV JHOLHEWH 6DP PHODUPEDQG GHQ QHXHVWHQ 0RGHWUHQGV DQSDVVHQ
0$&
3HWHU .DLVHU 'LH HU VLQG ]XU FN HOHJDQWHU .LWWHQ +HHO 3XPSV DXV 9HORXUV XQG /DFN OHGHU PLW 6FKOHLIHQGHNRU
3LFDUG =ZHLIDUELJH &LW\ EDJ DXV 5LQGOHGHU
8QLRQ *ODVK WWH (GOHU 5HWUR 6W\OH I U·V +DQGJHOHQN Å1RUDPLV &KURQR JUDSK´ PLW $XWRPD WLNZHUN
/HGHU MDFNHQ 'HU +HUEVWORRN EULQJW 1DWXU ]XP 7UDJHQ
0,/(6721(
6 2/,9(5
6 2/,9(5
(
FKWHV /HGHU HUOHEW HLQHQ ZHOWZHL WHQ %RRP 2E /DPPIHOO LQ &XUO\ RGHU ODQJKDDULJHU (QWUHÀ QR 0DQLHU RE JODWWH 1DSSD RGHU DQJHVFKOLIIHQH 1XEXN 0RGHOOH PLW /DPPIHOONUDJHQ RE %LNHU RGHU )LHOGMDFNHW 6W\OHV LP 9LQWDJH /RRN ² GLH JUR H /HGHUMDFNHQ $XVZDKO GHV +DQGHOV HUP|JOLFKW HV DOOHQ VLFK JDQ] QDFK LKUHU LQGLYLGXHOOHQ 1DWXU ]X NOHLGHQ $OV $OWHUQDWLYH ELHWHQ VLFK YHUEO IIHQG HFKW ZLUNHQGH /HGHULPLWDWH DQ
DAS WKO TRENDJOURNAL FÜR OBERÖSTERREICH
$XI DOOH )HOOH PRGLVFK
&200$
Mode & Freizeitartikel
6FKXKH XQG 7DVFKHQ WUDJHQ 3HO]
1
1LFKW QXU 6FKXKH XQG %RRWV EHNRPPHQ .UDJHQ XQG 0DQVFKHWWHQ DXV 3HO] DXFK &ORJV XQG &ORJVWLHIHO ZHUGHQ GDPLW JHI W WHUW 'LH 7DVFKHQ WUDJHQ )HOO DOV $SSOLNDWL RQ RGHU DOV JDQ]KHLWOLFKHQ /RRN ]XU 6FKDX
%8//$*
'LH 6FKXK XQG 7DVFKHQPRGH GHÀ QLHUW VLFK LP NRPPHQGHQ :LQWHU PLW HFKWHP )HOO )DNH )XU XQG $QLPDO 3ULQWV
➊
➋
➏
➐
➊ %HOPRQGR ) U %XVLQHVV XQG 6WDGWEXPPHO $QNOHERRW PLW ZHLFKHU 0DQVFKHWWH ➋ +|JO 6WLHIHO LP 0DWHULDOPL[ PLW .UHSSDEVDW] XQG VRKOH
➌
➍
➑
➌ .DSZRUNV :HLFKHU %HXWHO DXV 6SULQJERFNIHOO ➍ +|JO 3HO]JHI WWHUWHU 6WLHIHO PLW ZLW]LJHQ .QHEHOYHUVFKO VVHQ
➎
➒
➎ .DSZRUNV 6KRSSHU PLW )URQW DXV 6SULQJERFNIHOO ➏ )XUOD :LOGNDW]H WULIIW &ROOHJHJLUO ➐ 5\VWR %UDXQHU 6KRSSHU LP =HEUD /RRN
➓
➑ 5LHNHU :RUNHUERRW PLW )HOOIXWWHU ➒ -RVW 5RW VFKZDU]HU (\HFDWFKHU ]XP 6WUHLFKHOQ ➓ 5LHNHU %HTXHPHU 6WLHIHO PLW UXWVFKIHVWHU 6RKOH
*RUH 7H[ EULQJW ) H LQV 7URFNHQH
0
RGLVFKHU &KLF XQG KRKH )XQNWLRQDOLWlW ]HLFKQHQ GLH DNWXHOOHQ :LQWHUVFKXKH PLW *RUH 7H[ DXV 'DQN PLNURSRU|VHU *RUH 7H[ 0HPEUDQH EOHLEHQ GLH 6FKXKH GDXHUKDIW ZDVVHUGLFKW ZLQGGLFKW XQG DWPXQJVDNWLY 6R JHQLH HQ 6LH DXFK EHL 6FKQHH 6FKQHHUHJHQ RGHU 0DWVFK VWHWV DQJHQHKP WHPSHULHUWH WURFNHQH ) H
/(*(52
7LSSV YRP 6FKXK XQG /HGHUSÁ HJHVSH]LDOLVWHQ &ROORQLO
9
RU GHP HUVWHQ 7UDJHQ EHQ|WLJHQ /HGHUVFKXKH ELV ]X GUHL 6FKLFK WHQ VSDUVDP EHUHLQDQGHU DXIJH WUDJHQH *UXQGLPSUlJQLHUXQJ GLH PDQ QDFK FD ]HKQPDOLJHP 7UDJHQ DXIIULVFKW 'DI U JLOW (UVW UHLQLJHQ GDQQ DXIIUL VFKHQ GDQQ SÁ HJHQ « 5(,1,*81* 'LH 7URFNHQUHLQLJXQJ HUIROJW SHU % UVWH VWDUNH 9HUVFKPXW]XQJHQ O|VW HLQ 6FKDXP GHU GDV /HGHU QLFKW ]X VHKU GXUFKIHXFKWHQ VROOWH 1DFK GHP 7URFNQHQ ZLUG GLH /HGHU SÁ HJH DXIJHWUDJHQ E]Z LPSUlJQLHUW « 3)/(*( *ODWWOHGHU 0LW 7XFK RGHU % UVWH JOHLFK Pl LJ G QQ DXIJHWUDJHQH 3Á HJHFUHPH
VSHQGHW GHP 6FKXK 3Á HJH XQG )HXFKWLJNHLW 1DFK HLQHU KDOEHQ 6WXQGH PLW HLQHU % UVWH SROLHUHQ ² GDV HQWIHUQW 5HVW FUHPH XQG YHUPHLGHW XQVFK|QH JUDX ZHL H 5LVVH LQ GHQ *HKIDOWHQ 5DXOHGHU 9HORXUV XQG 1XEXN 'XUFK 5HLQLJXQJ PLW HLQHU 6SH]LDOE UVWH ZLUG GDV /HGHU JOHLFK]HLWLJ DXIJHUDXW $QVFKOLH HQG PLW HLQHP ,PSUlJQLHU E]Z 3Á HJHVSUD\ HLQVSU KHQ %HLP $Q]LHKHQ VFKRQW HLQ 6FKXKO|IIHO GLH )HUVHQNDSSHQ 1DFK GHP 7UDJHQ VROOWHQ 6FKXKH PLQGHVWHQV 6WXQGHQ WURFNQHQ XQG DWPHQ GDEHL ZLUNHQ 6FKXKVSDQQHU *HKIDOWHQ HQWJHJHQ
/(*(52 3(7(5 .$,6(5
0$5& 2¶32/2
%8/$**,
+g*/
7KH VKRH PXVW JR RQ 'LH 6FKXKPRGH OlVVW VLFK QLFKW DXIKDOWHQ 'DEHL ]HLJW VLH VLFK JHUQ LQ %HJOHLWXQJ GHU DNWXHOOHQ 7DVFKHQ 6W\OHV ² XQG LPPHU VSLHOW /HGHU HLQH YRQ *UXQG DXI WUDJHQGH 5ROOH
DAS WKO TRENDJOURNAL FÜR OBERÖSTERREICH Mode & Freizeitartikel
+HXWH PLW -XWWD 0RFXED 0RGHUDWRULQ EHLP 25) 2EHU|VWHUUHLFK 2g1 :LH VFKDXW ,KU PR GLVFKHU 6WLO DXV" 02&8%$ 6WLO KHL W YRU DOOHP DXFK ]X ZLVVHQ ZDV HLQHP QLFKW VWHKW ,FK PDJ KRFKZHUWLJH 0DWHULDOLHQ )DU EHQ XQG 6FKQLWWH ZR QLFKW XQEHGLQJW GLH -DKUHV]DKO GUDXIVWHKW
2g1 *HK|UHQ 6LH DXFK ]X MHQHQ )UDXHQ PLW GHP FKDUPDQWHQ Å/DVWHU´ 6FKX KH" 02&8%$ ,FK ZHUGH HKHU EHL :lVFKH DOV EHL 6FKXKHQ VFKZDFK 8Q JHIlKU 3DDU VWHKHQ DEHU VFKRQ LQ PHLQHP .DVWHQ
2g1 6LQG 6FKXKH HLQ ZLFKWLJHV $FFHVVRLUH I U 6LH" 02&8%$ -D LFK ÀQGH GD VROOWH
PDQ QLFKW VSDUHQ .ODVVLVFKH 3XPSV JOLW]HUQGH %DOOHULQDV RGHU 2YHUNQHH VWLHIHO ² LFK NDXIH GLH WHXUHUHQ 6W FNH DXVVFKOLH OLFK LP $XVYHUNDXI XQG OHJH YLHO :HUW DXI 3IOHJH 6FKXKVSDQQHU VLQG HLQ 0XVV
2g1 :DV WUDJHQ 6LH JHU QH XQG ZDV JHKW JDU QLFKW" 02&8%$ ,FK OLHEH +LJK +HHOV
KHQ Z UGH LFK 6FKXKH PLW 5LHPFKHQ XP GLH .Q|FKHO 'DPLW ZLUNHQ GLH %HL QH LPPHU YHUN U]W XQG SOXPS 8QG ZDV LFK QLH WXQ Z UGH 6FKXKH PLW NDSXWWHQ $EVlW]HQ WUDJHQ ² HV JLEW 6FKXVWHU
2g1 +DEHQ 6LH HLQ 3DDU /LHEOLQJVVFKXKH" 02&8%$ 0HLQ )UHXQG KDW PLU YHUJDQJHQHQ :LQWHU GLH Å0DURQL EUDWHU´ YRQ /XGZLJ 5HLWHU JHVFKHQNW 8QYHUZ VWEDU VFKLFN XQG GDQN GHV /DPPIHOOV WUDXPKDIW ZDUP 8QG QD W UOLFK MHGH $UW YRQ )OLS )ORSV ² YRQ VLPSHO ELV JOLW]HUQG ]XP $EHQGNOHLG
QXU PHLQH .Q|FKHO QLFKW :LFKWLJ LVW GHU SHUIHNWH /HLVWHQ XQG GHQ JLEW HV QLFKW EHLP 'LVFRXQWHU *DU QLFKW DQ]LH
'LH 79 XQG 5DGLR 0RGHUDWRULQ ZXUGH LQ /LQ] JHERUHQ 6LH VWXGLHUWH 3XEOL]LVWLN XQG 3ROLWLNZLVVHQVFKDIWHQ LQ :LHQ XQG DUEHLWHW VHLW HOI -DKUHQ LP 25) /DQGHVVWXGLR 2g ,KUH +REE\V VLQG 0RXQWDLQELNHQ 6NLIDKUHQ *ROIHQ XQG NODVVLVFKH 0XVLN ,KU 0RWWR Å+|U QLH DXI DQ]XIDQJHQ XQG IDQJ QLH DQ DXI]XK|UHQ ´
;(12; 67((/
5DXV DXI·V /DQG
-XWWD 0RFXED
5XVWLNDOH 0DWHULDOLHQ N|UQLJH 2EHUÁlFKHQ XQG ZDUPH )DUEHQ VLJQDOLVLHUHQ )UHLKHLW XQG )ULVFKOXIW
0$5& 2¶32/2
)UHW] 0HQ :DVVHUIHVWHU )UHL]HLW %HJOHLWHU
%85/,1*721
&$0(/ $&7,9( 6 2/,9(5
2ULV 6SRUWLYHU 9LQWDJH &KURQR Å%LJ &URZQ ; &DOFXODWRU´ PLW JUDXHU 39' %HVFKLFKWXQJ
$OV hEHUGU EHU GHV NHUQLJHQ 2XWÀWV LVW GHU 1HR 1RUZHJHU QLFKW ]X EHUVHKHQ 'LH JHVWULFNWH 0XVWHUVSUDFKH GHV 1RUGHQV ]HLJW VLFK DOORYHU JHUQH DEHU DXFK DOV %RUG UH
0b5=
=
ZLHEHOORRN I U )RUWJHVFKULWWHQH EULQJW QHXH $QVLFKWHQ DQ GHQ 0DQQ 'DV 'DXQHQJLOHW XQWHU GHP :DVFKVDNNR GDV )ODQHOOKHPG EHU GHP +HQOH\ 6KLUW YHUPLWWHOQ UXVWLNDOH $N]HQWH 'HU 7UHQG NRPELQLHUW %HUJVWHLJHU %RRWV XQG 0LOLWDU\ &DUJR PLW HGOHP 'RQHJDO RGHU &DVKPHUH 3XOOL
➊
%$5%285
3,(55( &$5',1
Å5 KUW (XFK´ VWDWW Å+DEW $FKW´
➌ ➋ ➍
3DUNDW\SHQ PLW /DPPIHOOIXWWHU XQG :ROO PlQWHO PLW 8QLIRUPGHWDLOV PDFKHQ GHQ /RRN NRPSOHWW
➊ $O &RUR 5LQJ Å$PLFL´ LQ 5RVpJROG PLW 5DXFKTXDU] XQG EUDXQHQ 'LDPDQWHQ ➋ %RVV 2UDQJH )XQNWLRQV]HLWPHVVHU LP 2XWGRRU /RRN PLW :RFKHQWDJ 'DWXP XQG ]ZHLWHU =HLW]RQH ➌ V 2OLYHU 6FKQ UERRWLH PLW +LJK +HHO XQG 0LQL 3ODWHDX ➍ 3LFDUG *HUlXPLJHU 6KRSSHU PLW SUDNWLVFKHQ DXIJHVHW]WHQ =XVDW]WDVFKHQ
6FKPDO JHVFKQLWWHQH &DUJRV HUKDOWHQ GXUFK 6SH]LDOEHVFKLFKWXQJHQ HLQH /HGHU RGHU :DFKVRSWLN
'$1,(/ +(&+7(5
'HU ]XOHW]W HKHU VWUDLJKW IRUPXOLHUWH 0L OLWDU\ /RRN EHNRPPW HLQHQ URPDQWLVFKH 7RXFK .HUQLJHU .DYDOOHULH 7ZLOO ZLUG PLW IHPLQLQHP 0XVWHUPL[ DXV 3 QNWFKHQ XQG .DUR JHEURFKHQ
3KlQRPHQDO IHPLQLQ
6FK|IIHO $QKlQJHU XQG 2KU SHQGHO Å6ZLQJ´ PLW 6 ZDVVHU =XFKWSHU OHQ VFKZDU]HQ XQG ZHL HQ %ULOODQWHQ
0LQLPDOLVWLVFKH .RPELQDWLRQHQ
0
LQLPDOH =XVDPPHQVWHOOXQJHQ HU]LHOHQ PD[LPDOH :LUNXQJ +RFKZHUWLJH 0DWHULDOLHQ HLQ IDFKH UDIÀQLHUWH 6FKQLWWH XQG UHGX]LHUWH )DUELJNHLW HUVHW]HQ 5 VFKHQ XQG *OLW]HU ,QVSLULHUW YRQ GHQ HU -DKUHQ GHU %HUXKL JXQJVSKDVH QDFK GHQ *ODPRXU (LJKWLHV JLOW /HVV LV PRUH
3DOLGR 'LDPDQW 6ROLWlUH XQG 0HPRLUH 5LQJH KDEHQ LPPHU 6DLVRQ
9LYHQW\ 'DV 0XVW +DYH GHU 6DLVRQ $UPVSDQ JHQ DXV 5RFKHQOH GHU PLW 'LDPDQWHQ
'$1,(/ +(&+7(5
&,148( '211$
&RPPD &KLF JHNQ|SIWHU $QNOHERRW LQ 1HEHOJUDX
3HWHU .DLVHU +LJK +HHO 6WLHIHO LQ ZLQWHUOLFKHP $XEHUJLQH JRRL[ 7UHQGLJH $FFHVVRLUHV SHSSHQ MHGHV 2XWÀW DXI 2KUSHQGHO LQ 9LROHWW
DAS WKO TRENDJOURNAL FÜR OBERÖSTERREICH &$,
Mode & Freizeitartikel
*HZLFKWVYHUOXVW EHLP *HSlFN ² HLQ *HZLQQ DXI )OXJUHLVHQ
6
WUDSD]LHUIlKLJH GDEHL DEHU VHKU OHLFKWH 0DWHULDOLHQ ZLH 3RO\SURS\ OHQIDVHU XQG 3RO\FDUERQDW PDFKHQ 5HLVHJHSlFNVW FNH GHU QHXHQ *HQH UDWLRQ ]X HFKWHQ /HLFKWJHZLFKWHQ 'LH UREXVWHQ .RIIHU XQG 7UROO\VHWV EHU]HXJHQ PLW PD[LPDOHU .DSD]LWlW EHL VHKU JHULQJHP (LJHQJHZLFKW $QJHVLFKWV GHU )UHLJHSlFNV EHVWLPPXQJHQ YLHOHU $LUOLQHV HQWVWHKW
GDUDXV HLQ HFKWHU 1XW]HQ I U NRVWHQEH ZXVVWH 5HLVHQGH 1HEHQ GHQ )DUE (YHUJUHHQV *UDSKLW &KDPSDJQHU 6FKZDU] %UDXQ %ODX XQG 5RW SXQNWHQ KHXHU %XQWVWLIWIDUEHQ HEHQVR ZLH OHXFKWHQG JHOEH 6RQQHQEOXPHQ 0DULWLPHV LQ 1DY\ 5RW RGHU 6FKODQJHQSULQW
%5,&6
5LPRZD /HLFKWH IXQNWLRQDOH XQG GRFK VHKU HOHJDQWH *HSlFNVHULH 6DOVD 'HOX[H +\EULG
5,02:$
6DPVRQLWH 'DV % /LWH :HLFKJHSlFN EULQJW QXU NJ DXI GLH :DDJH
*XWH 7LSSV I U NXU]H 7ULSV
8
P DXI .XU]UHLVHQ QLFKW PHKU DOV Q|WLJ PLW]XQHK PHQ VFKZ|UHQ 5HLVHSUR À V DXI HLQH 3DFNOLVWH GLH PDQ 3XQNW I U 3XQNW DEKDNW « %HL GHU .OHLGXQJ ]lKOW ZRPLW PDQ VLFK ZRKO XQG DQJHPHV VHQ DQJH]RJHQ I KOW )DUEOLFK DEJHVWLPPWH 7HLOH ZLH 6FKZDU] :HL .RPELQDWLRQHQ VSDUHQ 3ODW] XQG SDVVHQ LPPHU ² DP
EHVWHQ PLW EXQWHQ $FFHVVRLUHV ZLH * UWHO 6FKDOV RGHU .UDZDWWHQ « 6RQQHQEULOOH 7DVFKHQVFKLUP XQG EHTXHPH 6FKXKH G UIHQ QLFKW IHKOHQ ² KLHU ORKQW HLQ %OLFN DXI GLH 5HLVHZHWWHU 9RUVFKDX « .OHLQH 7DJHVEHKlOWQLVVH I U 0HGLNDPHQWH VRZLH 'XVFK FUHPH XQG 6KDPSRR )ODVFKHQ LQ 3URELHUJU| HQ KDOWHQ 5HLVHJHSlFN EHUVFKDXEDU
%ULFV 1LFKW QXU I U GHQ VWLOYROOHQ 6WlGWHWULS &RJQDFEUDXQHU /HGHU ZHHNHQGHU
3LFDUG :HHNHQGHU DXV ZHLFKHP NQDXWVFKLJHP 5LQGOHGHU
0$5& 2¶32/2
780,
%UDXQ % IIHO /lVVLJHU :HHNHQGHU DXV &DQYDV XQG /HGHU
$
XI NXU]HQ 7ULSV DOOHV LP *ULII ) U .XU]WULSV XQG :RFKHQHQGUHL VHQ JHOWHQ :HHNHQGHU DOV LGHDOH %HJOHLWHU 6LH VFKDXHQ OlVVLJ DXV KDEHQ EHL JHULQJHQ $XVPD HQ JHQXJ )DVVXQJVYHUP|
JHQ I U DOOHV ZDV PDQ DQ HLQHP :RFKHQHQ GH EUDXFKW XQG VLQG EHTXHP ]X WUDJHQ %HL GHQ DNWXHOOHQ :HHNHQGHUQ DEHU DXFK EHL 6KRSSHUQ XQG 0HVVHQJHU %DJV VLQG /HGHU XQG &DQYDV GLH DQJHVDJWHVWHQ 0DWHULDOLHQ
'LH QHXH /lVVLJNHLW LP 6WDGWELOG
$
OV ZlUPHQGHU %HJOHLWHU GXUFK NDOWH :LQWHU VHW]W GHU &LW\SDUND DXFK RSWLVFKH $N]HQWH hEHU GHP GUHLWHLOLJHQ $Q]XJ LQ IHLQHP )ODQHOO HLQ 3DUND DXV %DXPZROO 7ZLOO LP 8VHG /RRN ² GDV KDW ZDV 0LW /HGHUDSSOLNDWLRQHQ )HOO DP .UD JHQ HLQ SDDU &RUG 'HWDLOV XQG DXI ZlQGLJHP ,QQHQOHEHQ VSLHOHQ GLHVH .OHLGXQJVVW FNH DOOH 6W FNHUO 0LFKDHO +HUEHOLQ 6SRUWOLFK HOHJDQWHU %HJOHLWHU Å1HZSRUW 7URSK\ *UDQG 6SRUW´ LQ OLPLWLHUWHU $XÁ DJH
%DUERXU 1HXLQWHUSUHWLHUWHU .ODVVLNHU LQ ]HLWORVHP 6WHSS
&ODUNV :LQWHUIHVWHU 6QHDNHU
',*(/
%8*$77,
%5$;
0$&
)RUWLV )XQNWLRQHOOHU (\HFDWFKHU Å% &DOFXODWRU *07´ ² HLQ SUl]LVHU 5HFKHQVFKLHEHU I U GDV +DQGJHOHQN
DAS WKO TRENDJOURNAL FÜR OBERÖSTERREICH Mode & Freizeitartikel
5RFNHU HUREHUQ LQ GLHVHP :LQWHU (XURSDV 6NLSLVWHQ
6
NL $OSLQ IHPLQLQ %HL ]LHOJUXSSHQJHUHFKWHQ 'HVLJQV RULHQWLHUW VLFK )LVFKHUVNL KHXHU EHVRQGHUV DQ GHQ )UDXHQ 6R ZLUG HV VSH]LHO OH .ROOHNWLRQHQ JHEHQ GLH VLFK IHPLQLQHU RSWLVFK VFK|QHU XQG OHLFKWHU ]HLJHQ
),6&+(5
),6&+(5
ELHWHW QHEHQ PHKU 3Ul]LVLRQ DXFK HLQ KRKHV 0D DQ 6LFKHUKHLW 'HU 5RFNHU 6NL LVW JUXQGVlW]OLFK I U DOOH 3LVWHQYHUKlOWQLVVH JHHLJQHW -H QDFK )DKUN|QQHQ XQG (LQVDW]JHELHW JLEW HV YHUVFKLHGHQH 0RGHOOH YRQ $OO 0RXQWDLQ EHU )UHHVNL ELV ]XP 7RXU 5RFNHU
),6&+(5
/
DXW &KULVWLDQ /XW] 0DUNHWLQJOHL WHU $OSLQ EHL )LVFKHUVNL ZHUGHQ 5RFNHU 6NL LQ GLHVHP :LQWHU DOV lKQOLFK EHGHXWHQGHU )RUWVFKULWW JHOWHQ ZLH HLQVW GLH &DUYLQJ 7HFKQRORJLH %HLP 6\VWHP 5RFNHU ZLUG GLH 6NLVSLW]H EHUHLWV FP IU KHU DXIJHKREHQ ÅJHURFNW´ ZRGXUFK VLFK GLH .RQWDNWÁ lFKH GHV 6NL PLW GHP 6FKQHH YHUN U]W :HQLJHU $XÁ DJHÁ lFKH LVW JOHLFKEHGHXWHQG PLW EHVVHUHP $XI WULHE PHKU 'UHKIUHXGLJNHLW XQG GDGXUFK PHKU 6SD DXI GHU 3LVWH XQG LP )UHHULGH %HUHLFK 5RFNHU EHUDOO LP (LQVDW] 'LH KRKH 'UHKIUHXGLJNHLW GHV 5RFNHU 6NL YHUULQJHUW GLH *HIDKU GHV 9HUVFKQHLGHQV 'HU 6NL ZLUG OHLFKWHU EHKHUUVFKEDU XQG
)XQNWLRQDOLWlW I U MHGH 7RXU XQG MHGHV :HWWHU ,17(563257 """""""""""
,17(563257
:LQGVWRSSHU GDUXQWHU HLQH G QQH 6RIWV KHOO -DFNH E]Z HLQ )OHHFH 6ZHDWHU XQG GLUHNW DXI GHU +DXW IXQNWLRQHOOH 8QWHUZl VFKH 'DPLW LVW PDQ DXFK I U 7DJHVWRXUHQ EHVWHQV JHU VWHW GLH MD YRQ PRUJHQGOLFKHU )ULVFKH EHU ZDUPH 0LWWDJVVRQQH ELV ]XU $EHQGN KOH UHLFKHQ XQG GXUFK ZHFKVHOQGH +|KHQ ]XVlW]OLFKH 7HPSHUDWXUXQWHU VFKLHGH PLW VLFK EULQJHQ N|QQHQ :DV PRGHUQHV 2XWGRRU 2XWÀ W DOOHV NDQQ ZHL GHU TXDOLÀ ]LHUWH 6SRUWDUWLNHOIDFK KlQGOHU
,17(563257
2
E :DQGHU %HUJ RGHU KRFKDO SLQH .OHWWHUWRXUHQ ² LQ KHUEVW OLFKHU 1DWXU NDQQ GDV :HWWHU UDVFK XPVFKODJHQ XQG PDQ VWHKW XQYHU KRIIW LP 5HJHQ 3UR]HQW ZDVVHUGLFKWH XQG DWPXQJVDN WLYH hEHUEHNOHLGXQJ ] % PLW $TXDPD[ 7HFKQRORJLH YHUKLQGHUW 'XUFKQlVVXQJ XQG JHIlKUOLFKH 8QWHUN KOXQJ ) U +HUEVWWRX UHQ HPSIHKOHQ VLFK YLHU .OHLGXQJVVFKLFK WHQ LP =ZLHEHOVFKDOHQSULQ]LS 8QWHU GHU hEHUEHNOHLGXQJ HLQ *LOHW PLW
1,.(
*25( 5811,1* :($5
1,.(
2SWLPDOHU 6FKXW] EHL 1HEHO 'lPPHUXQJ 'XQNHOKHLW LFKWEDUNHLW XQG :HWWHUVFKXW] VLQG EHLP /DXIHQ XQWHU KHUEVWOLFKHQ /LFKW XQG .OLPDEHGLQJXQJHQ EHVRQGHUV ZLFKWLJ
6
6LFKWEDUH 9HUEHVVHUXQJHQ ELHWHW DXFK *RUH 5XQQLQJ :HDU PLW GHU 0\WKRV %HNOHL GXQJVOLQLH GLH /lXIHU VFKRQ YRQ ZHLWHP HUNHQQEDU PDFKW
'DV 1LNH 9DSRU )ODVK -DFNHW JLOW DOV GLH DP KHOOVWHQ UHÁ HNWLHUHQGH /DXIMDFNH GHU :HOW 'LH ZHQGEDUH .DSX]HQMDFNH DXV ZDVVHU DEZHLVHQGHP 0DWHULDO ELHWHW RSWLPDOH 3DVVIRUP PLW YHUVFKZHL WHQ 1lKWHQ XQG 5HL YHUVFKO VVHQ
$XFK 6FKXKH N|QQHQ VLFK VHKHQ ODVVHQ $SSOL]LHUWH 5HÁ HNWRUHQ XQG ZDVVHUDEZHL VHQGHV 2EHUPDWHULDO PDFKHQ DXFK EHL GHQ /DXIVFKXKHQ GDV ZLQWHUOLFKH -RJJHQ YRQ *UXQG DXI VLFKHUHU
$VLFV 7UDJHNRPIRUW XQG 6LFKHUKHLW DXFK LP :LQWHU 'LH QHXH /DXI VFKXKJHQHUDWLRQ YRQ $VLFV
$WPXQJVDNWLY LVW GDV REHUVWH *HERW
'
DPLW 6FKZHL VLFK QLFKW ]ZLVFKHQ +DXW XQG .OHLGXQJ VWDXW PXVV HU P|JOLFKVW HIÀ ]LHQW DQ GLH 2EHU Á lFKH WUDQVSRUWLHUW ZHUGHQ 0LNURIDVHU JHZHEH EHI|UGHUQ GHQ 6FKZHL UDVFK DQ GLH .OHLGXQJVREHUÁ lFKH XQG ODVVHQ NHLQH )HXFKWLJNHLW QDFK LQQHQ
/\FUD XQG 6XSSOH[ RSWLPLHUW )RUP VWDELOHV /\FUD VRUJW I U 3DVVIRUP XQG %HZHJXQJVIUHLKHLW ZHLFKHV DW PXQJVDNWLYHV 6XSSOH[ *DUQ LVW OHLFKW XQG WURFNQHW VFKQHOO 6FKZHL RGHU 6WLUQEDQG KDOWHQ GLH 7UDQVSLUDWLRQ ]XVlW]OLFK LP =DXP
"""""""""""
,17(563257
,17(563257
%HTXHPOLFKNHLW XQG .RPIRUW GHV 2XWÀ WV ZHUGHQ GXUFK HLQH 0DWHULDONRPELQDWLRQ DXV
T K H K 2 Z M T O =KX HX OT *KOT 2KHKT% Der Handel bereichert Dein Leben mit: • • • •
Sicheren Arbeits- und Lehrplätzen vor Ort Angebotsvielfalt Produkten, die man sich und anderen gerne schenkt Abwechslung im Alltag
• Menschlichen Begegnungen und Gesprächen Kurze Wege und persönliche Nähe machen den Handel vor Ort auch zum Mittelpunkt der regionalen Lebensqualität.
wko.at/ooe/handel