BRAND BUILDING STRATEGIES FOR ARTISTS ON CRYPTOVOXELS
ABOUT ONE/OFF ONE / OFF exists to liberate the black imagination through digital art and technology so that the distinctiveness of black creative expression is embraced and valued for its transformative cultural contributions. We provide a platform for discovering black crypto artists. With a dedicated team focused on the advancement of black creatives and digital art, ONE / OFF is the premier destination for content surrounding black artists on the blockchain. By increasing the discoverability of such artists and their artwork we hope to encourage even more black artists to participate in this emerging art movement. Our vision is to empower the global black community to imagine their culture and ideas in the future supported by technology that enables them to retain ownership and creative control of their own culture.
ONE / OFF BLACK ARTS DISTRICT Apart of our core purpose is to develop a Black Arts + Culture ecosystem on the blockchain. To achieve this, we have acquired over 30 parcels of digital land inside of the Cryptovoxels metaverse with the intention of creating a virtual Black Arts District. We feel it is important to be able to cultivate Black space inside of the digital world to give artist, collectors, curators, archivist, architects, and institutions the freedom to risk, fail, learn, and grow in the Crypto Art space.
BEYOND PROVENANCE: SPECULATIVE $BLACK FUTURES ON THE BLOCKCHAIN ONE / OFF welcomes you to the largest exhibition of work from Black artists on the blockchain. International in scope, the show features 33 Black artists from across the African diaspora representing South Africa, Nigeria, Ghana, Kenya, the United Kingdom, Germany, Mexico, and the United States.â Ł
COSMOZACH: ITERATIVE FANTASY ONE / OFF invites you into Zach Murry’s first solo exhibition, ‘COSMOZACH: Iterative Fantasy’. Housed within our Black Arts District, ‘Iterative Fantasy’ combines COSMOZACH’S influences of science fantasy and his commitment to the iterative process.
PHREIGHT: ART HOUSE Phreight Art House is a gallery and design concept for the artist Jason Woodberry. The gallery work explores the intersection of Art Technology and Hip Hop culture on the blockchain.
FREWUHN: FREEDOM SUMMER MIXTAPE EXHIBIT Singer-songwriter Frewuhn, one of the inaugural CAMHLAB artists in residence, shares about her time creating at Contemporary Art Museum in Houston. Frewuhn offers a sonic renaming of protest in two parts: The Freedom Summer Mixtape-A Sonic Protest Side A and B.
BLKMRE: ART GALLERY BLKMRE: Art Gallery was designed and constructed by the artist Craig Blackmoore to serve as a personal gallery space. ONE / OFF provided the space to Craig in order for him to be able to experiment with Cryptovoxels.
HARRISON FIRST: $FIRST AUDIO MERCHANDISE Harrison First Gallery is a space provided to the musician Harrison First where he can experiment with NFT merchandise sales strategies for the music he creates.
INSTAGRAM GALLERY The Instagram Gallery is a space designed by the ONE / OFF team with the intention of promoting and featuring up and coming Black artists works in the space.
ONE / OFF PARK ONE / OFF Park was designed by the ONE / OFF team to champion and promote the core principles adopted from the Black space manifesto to center lived experience, cultivate wealth, reckon with the past to build the future, celebrate, catalyze, & amplify Black joy, protect & strengthen culture, manifest the future and to promote excellence.
BUILDING A BETTER STORY IS BUILDING A BETTER BRAND One of the biggest drivers of value behind art is the story behind it and Cryptovoxels allows artists to tell more interesting and personal stories about their work. Creating your own digital gallery allows for you as an artist to create a more experiential way for collectors to view and consume your work. A platform like Cryptovoxels gives you the flexibility to cultivate an experience and identity around your brand as an artist. The brand you create for yourself in Cryptovoxels can be truly unique and differentiated from the brand you create on marketplaces like SuperRare, Rarible, or Makersplace due to their customization limitations. Building your own virtual gallery will allow you to express yourself and the artwork you create in your own unique way. This can include a video of yourself talking about the inspiration behind your work, or the process you took to create that work. Cryptovoxels also additional things like animation and background music that can be used to help set the tone for how you want your audience to be able to take in your work. These tools will allow you as an artist to build a stronger connection with your collectors and prospective collectors.
CRYPTOVOXELS AS DIGITAL STOREFRONT One of the most special aspects of Cryptovoxels vs. other digital worlds is the fact that it can run natively in the browser and on mobile devices. This fact as an owner of a digital space in Cryptovoxels allows for greater market reach of the content you create and produce on the platform. Most importantly this will allow you to reach beyond the niche market of crypto investors and tech enthusiasts. By simply sharing the link to your digital space someone who knows absolutely nothing about cryptocurrency, virtual reality, metaverses, nor has special hardware can be ported directly into your space and view what you’ve created. That same person could then go on to share or retweet the link to your space within their circle of friends and that opens the doors for viral marketing to occur, which is the cheapest form of customer acquisition and brand recognition.
CRYPTOVOXELS AS A SALES CHANNEL With a gallery inside of Cryptovoxels you as the artist have the ability to create new and custom exhibitions for each and every one of your artworks. Doing this can help you build hype and demand around a new artwork you are planning to launch and sell. Instead of simply minting a new artwork on Rarible or one of the other marketplaces and slapping on a list price on it, you could instead mint the piece on a marketplace and set a go live sale date for the artwork. Leading up to the go live sale date you can have the artwork exclusively on display inside of your gallery and share the link on social media for your collectors and prospective collectors to come and view the artwork in this immersive environment. At the same time you can be building hype around the drop of your artwork by teasing out content and additional information about the piece. Then when drop day arrives you will have hopefully been able to cultivate a frenzy for the art piece to generate a higher purchase price for the work or more immediate sales. While you’re hyping up your new art piece that is set to launch, you can also display other unsold work inside of your digital gallery so that those pieces are also able to benefit from additional views from the hype and demand your generating for the anticipated drop.
CROSS SELLING PRODUCTS ON CRYPTOVOXELS Because Cryptovoxels allows you to craft a unique experience centered around your own personal brand it can also facilitate the opportunity for you to be able to sell other products whether they be digital or physical in nature. Wearables is another huge market opportunity in the NFT space, you as an artist can leverage the demand for your artwork and the traffic coming to your digital gallery to sell NFT wearables such as t-shirts, shoes and hoodies. Limited edition apparel can also be created and gifted to collectors of your artwork as a token of appreciation and to incentivize their continued patronage. These same digital wearables can also have physical counterparts as well, whereby clicking on a digital wearable inside of your gallery could link a user to where they could buy the real-life item to support you and your brand as well.
LINKS TO RESOURCE GUIDES AND PARCELS LINKS TO RESOURCE GUIDES: §
Getting Started on the Blockchain for Digital Artists:
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Buying Art on the Blockchain for Collectors:
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Beyond Provenance Gallery Guide:
LINKS TO PARCELS: §
Beyond Provenance: Speculative $BLACK Futures on the Blockchain:
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Cosmozach Iterative Fantasy:
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Phreight Art House:
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Frewhun: Freedom Summer Mixtape Exhibit
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BLKMRE Art Gallery:
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Harrison First Gallery:
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Instagram Gallery:
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ONE / OFF Park:
THE FUTURE IS
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...for those who adopt the Afrofuturist paradigm, the ideas can take you light-years away from place you call home, only to return knowing you had had everything you needed from the start. Readers, our future is now. YATASHA WOMACK
Twitter: @xx1off Instagram: @xx1off