UTILIZING DIGITAL CHANNELS FOR BUSINESS
LEAD GENERATION
BRANDON GLICKSTEIN
Co-Founder & Integrator at Monster Lead Group
UTILIZING DIGITAL CHANNELS FOR BUSINESS
LEAD GENERATION
Cold calling is a thing of the past; the modern digital world allows anyone to access the necessary information and make informed decisions.
BRANDON
GLICKSTEIN
Today’s lead-generating specialists understand how consumers use search engines, blogs, online reviews, and even social media channels to consolidate an opinion.
Therefore, a traditional sales pitch won’t work. However, this doesn’t mean consumers don’t need to be enlightened – it’s simply a case of using the right channels.
SEO
Search engine optimization involves getting a business on the first page of an internet search results page using specific keywords. The trick is to create the right keywords.
PPC
Pay-per-click ads boosts brand awareness, potentially increasing unsolicited contact from customers.
SOCIAL MEDIA
This is the most powerful tool. Social media accounts provide a perfect platform for surveys to discover problems and highlight solutions.
They encourage data sharing and make businesses accessible and available, which is essential for lead generation. The right social media account will create connections, effectively establishing future leads – all that is required is the regular posting of content.
BRANDON GLICKSTEIN
TO FIND OUT MORE about this topic, visit Brandon Glickstein’s blog.
