THE BENEFITS OF TARGETED LEAD GENERATION FOR
MORTGAGE BROKERS
BRANDON GLICKSTEIN
Co-Founder & Integrator at Monster Lead Group
THE BENEFITS OF TARGETED LEAD GENERATION FOR
MORTGAGE BROKERS
Targeted lead generation is a powerful tool for mortgage brokers looking to continue to grow within the industry. Potential borrowers need intermediaries who can find them the best possible deals. However, it is crucial that brokers work smarter, not harder, with an effective strategy that targets the ideal customer.
Reaching out to borrowers who are unlikely to do business will only use up time and resources, with no tangible reward.
ADAPTING TO BORROWERS’ REQUIREMENTS
For the average borrower, using a mortgage broker offers a variety of benefits, from saving time and money to gaining access to a wider range
BRANDON GLICKSTEIN
of products and expert financial advice. However, customers’ requirements vary wildly and they are more discerning than ever before – making targeted lead generation an invaluable resource.
IDENTIFYING SUITABLE BORROWERS
Mortgage brokers are in the unique position of enabling people to achieve their dreams while saving them money. Mortgage brokers should strive to create the best possible relationship with customers, and targeted lead generation can ensure that each potential borrower will get the most from this relationship.
BRANDON GLICKSTEIN
FOR THE AVERAGE BORROWER, USING A MORTGAGE BROKER OFFERS A VARIETY OF BENEFITS, FROM SAVING TIME AND MONEY TO GAINING ACCESS TO A WIDER RANGE OF PRODUCTS AND EXPERT FINANCIAL ADVICE.
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