BRAND GUIDELINES
CONTENTS
This is a guide to the basic elements that make up CoMA. Take a look, it will help you know the style of the brand better.
PART ONE
BRAND GUIDELINES 1
LOGO
5
TYPEFACE
11
COLORS
16
STRAPLINE
PART 2
DELIVERABLES 19
WEBSITE
21
BANNER ADS
23
POST CARDS
25
LOOKBOOK
27
SOCIAL MEDIA
LOGO
PRINT LOGO This logo is to be used for all print collateral including all printed publications, posters, and flyers. SCREEN LOGO This is also the same logo that is to be used for all screen work including websites, banners, and presentations
2
LOGO
ALTERNATE BLACK LOGO This black logo can be used when a basic logo is needed for any print collateral or screen work. ALTERNATE GREYSCALE LOGO This greyscale logo can also be used when a basic logo is needed for any print collateral or screen work.
4
TYPEFACE
LOGO These are the typefaces to be used for the logo only.
TRAJAN PRO BOLD This Typeface is to be used for the word M E T A L S M I T H I N G. Only uppercase letters are used. *There needs to be character tracking of 275 to create the appropriate amount of spacing between each letter.
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&@*) 0123456789
6
TYPEFACE
LOGO These are the typefaces to be used for the logo only.
GOTHAM BOOK REGULAR This Typeface is to be used for the words C O L O R A D O and A S S O C I A T I O N. Only uppercase letters are used. *There needs to be character tracking of 214 for ‘COLORADO’ and 496 for ‘ASSOCIATION’ to create the appropriate amount of spacing between each letter.
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!$&@*) 0123456789
8
TYPEFACE
Printable ASSETS This is the typeface to be used for headings, subheadings, and body copy in any print collateral and printed presentation material. This is a guideline and sizes may need to be scaled depending on the size of the material. Headings 22px
Subheadings 16px
Body Copy 12px
WEBSITE This is also the typeface to be used for headings, subheadings, and body copy in the website. There are several different sizes of headings and sub-headings in the website, and are pre-determined by the website theme. They can be altered if necessary, however the body copy size should remain constant. Body Copy 16px
L ATO BOLD AD INPR0 CASTA | RE PRICEA BLACK
Nerunum iam mantem fendiu
LIGHT ITALIC Que nitiquidem ad cla tem mortebatuit? Ehebeses am. Dum dio actursu
lesigilius ine achus. Dendicidit; nosulegera es At vivitrei intiam, que ius clum ni condicidi BOLD
Cat, que consuam delabemnici
LIGHT Us vir at andam iam ego cut rei prae moltuam nos autum mandita rei popon dienat. Fuis eties te, effresta pubisulisse iliciem ocavemus, publintiena, sica; nissolum me ent. Labi poris audermis rebatisque noctuid Catquo ves atum con te morum inentere poenatius vil tam te ad nicis efecipi ciemnon poptia? Buntium ussolum speciae iam nit, comne nos bon sperfecum, Ti. Si ta is iam tem. Hemque menessu pplicae essissi Quo ina, ut avesime die pris coendem prei consum aureoriste porum tam novit? Nihictum mo ero hoculica suliciorest nost crei sunu quo pat norus ocae et; hemque menessu pplicae essissi dicatina, vehemunt, cota, novirte terturo postalare aucia L. egertiam cus ium auctat.
10
COLOR PALETTE
LOGO These are the colors to be used for the logo.
CMYK 31 44 63 5 RGB 163 137 105 HEX #a38969
CMYK 38 47 66 12 RGB 142 122 95 HEX #8e7a5f
CMYK 22 30 60 7 RGB 189 162 112 HEX #bda270
CMYK 45 50 67 19 RGB 124 109 88 HEX #7c6d58
CMYK 68 62 58 45 RGB 67 66 68 HEX #434244
CMYK 51 54 64 27 RGB 105 94 81 HEX #695e51
CMYK 59 56 64 36 RGB 86 82 74 HEX #52524a
12
COLOR PALETTE
ASSETS These are the primary colors to be used for headings, body copy, backgrounds, and decoration in the website as well as any print and presentation material.
GOLD CMYK 22 30 60 7 RGB 189 162 112 HEX #bda270
WHITE CMYK 0 0 0 0 RGB 255 255 255 HEX #ffffff
GREY CMYK 52 43 42 7 RGB 128 129 131 HEX #808183
BLACK CMYK 75 68 67 90 RGB 0 0 0 HEX #000000
14
STRAPLINE
SPACING Whenever possible, the CoMA logo should appear with the strapline. The size of the strapline always accommodates the height or the width of a cap ‘X’ that is 1/5 the height of the logo.
16
DELIVERABLES
WEBSITE BANNER ADS POST CARDS LOOKBOOK SOCIAL MEDIA
18
WEBSITE
Complete redesign of CoMA’s existing website. Much of their existing content was used, however the new site resulted in the following upgrades: One page, single scroll Streamlined and organized Easy to navigate Responsive Contemporary look and feel Cohesive color palette
20
BANNER ADS
For the purpose of advertising on the metalsmithing website Ganoskin and other potential sites.
22
POST CARDS
To be used for the purpose of promotion and networking at metalsmithing events such as xhibitions, seminars, workshops, and conventions.
24
LOOKBOOK
A book that can be viewed both digitally and printed. This is a more personal item that focuses more on the individual artist and the work they create, and less on the organization itself.
26
SOCIAL MEDIA
An Instagram site to help promote CoMA’s community of metalsmiths, and to increase their visibility to future members, students, and potential clients.
28
THANK YOU
all DESIGN BY BRANDON GRIFFIn blgriffin1970@gmail.com 210-416-7992 JACOB MANN jacob.mann@ucdenver.edu 231-342-0544 CLAIR SMITH clair.smith@ucdenver.edu 610-420-0556