Rtd Brand Guide

Page 1



BRAND GUIDELINES | 2014


COLOR PALETTE #808285 RGB : 128,130,133 CMYK : 52,43,41,7

#0abc8d RGB : 10,188,141 CMYK : 75,0,61,0

#f4e44d RGB : 244,228,78 CMYK : 6,4,82,0


TYPOGRAPHY

Aa

Gotham Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ,./:()!?#&$”

Aa

Gotham Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ,./:()!?#&$”


LOGOTYPE


ECO-足FRIENDLY

MODERN

ADVENTUROUS


RTD PASS





METRO BUS



BUS SEATS


BUS STOP CONCEPT


BUS STOP SIGNAGE


BILLBOARD CONCEPT


LIGHT RAIL

LIGHT RAIL


LIGHT RAIL INTERIOR


LIGHT RAIL STOP (small footprint)



CORPORATE OFFICE




EMPLOYEE BADGE


BUSINESS CARDS



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