Brandon Wood
CX Strategy | Digital Marketing | Video Production Richmond, Virginia, United States
Summary
As a leader in customer experience strategy and digital marketing with a background in video production, I have a unique blend of skills that allow me to understand the needs of both customers and businesses - and empower and inspire others through emotional storytelling.
I have extensive experience in developing and implementing customer experience strategies that drive satisfaction and loyalty, while also increasing business efficiency and profitability. My expertise in digital marketing allows me to effectively reach and engage target audiences through various online channels, including social media, email, and content marketing.
In addition to my work in customer experience and digital marketing, I have a strong foundation in video production. From scriptwriting and storyboarding to shooting and editing, I have a deep understanding of the entire video production process. This enables me to create engaging and effective video content that aligns with customer values and marketing goals.
I'm a team player with excellent communication and problemsolving skills, and I'm always looking for new opportunities to help businesses improve their customer experience and achieve their marketing objectives.
Proficient with Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Lightroom, Illustrator, InDesign, and Audition), Final Cut Pro, Final Cut X, DaVinci Resolve, Camtasia, Flixel Cinemagraph Pro, Reflector, Sketch, Articulate Storyline, Kajabi, Vidyard, Shopify, Wistia, Wipster, YouTube, GoAnimate, Vyond, Mailchimp, Marketo, Asana, Sprinklr, Vimeo, and Kaltura.
Experience Page 1 of 5
Publicis Sapient
Senior Customer Experience & Innovation Consultant
May 2022 - Present (11 months)
• Leading in all phases of strategy from context framing to value proposition development, the definition of roadmaps and design, and ongoing consultation
• Articulating and framing a client’s customer and business problems, and the mutual value of recommendations, initiatives, solutions and phases of a strategic roadmap
• Leveraging a breadth of experience in product innovation, service design thinking and customer research, supported by business strategy and technology into integrated and actionable strategy and execution that will delight and serve customers, bridging strategy concepts to designed products and services
• Collaborating with clients and internal partners to generate strategies and value propositions that utilize innovative technology and emerging channels–web, mobile, social, chat, voice, kiosk, etc. – to compliment traditional modes of service
• Synthesizing information quickly, and applying through a combination of foresight, experience, and agility
• Facilitating meetings and workshops with sensitivity to client and team needs
• Demonstrating the traceability and clear shaping of research, data and observations into actionable insights, implications, and initiatives for our clients
• Growing the business–both in the strategy capability and in support of our industry go-to-market teams, being the champion for customer, market, and technology insights and strategy with clients and internal teams
• Contributing to thought leadership internally in the form of practice development with the global Strategy & Consulting capability group; participate in the development and ongoing improvement of industry propositions and capability services through presentations and publishing
Dominion Energy
3 years 11 months
Customer Experience (CX) Design & Delivery Specialist
May 2021 - May 2022 (1 year 1 month)
Richmond, Virginia, United States
• Building consumer personas, identifying pain points and mapping customer experience journeys to envision experiences (customer and employee) across channels based on deep customer understanding
• Leading experience ideation workshops, partnering with cross-functional teams
Page 2 of 5
• Leveraging a human-centered approach to design and implement internal processes that impact the customer experience
• Leading the definition and development of prototypes and pilots aligned with journey redesign efforts
• Working with customer insights, developing Experience/Journey Design programs, facilitating ideation sessions, building prototypes, launching experience pilots and working with Agile methods
• Leading, enabling, and partnering on Customer Experience/Journey Design efforts across the company's footprint
• Advocating for customers and employees
• Partnering across teams and disciplines to implement new and enhanced experiences for both customers and employee
• Utilizing CX and Agile tools, processes and methodologies
• Facilitating conversations and championing powerful, unexpected insights to yield solutions to pertinent experiential problems
Senior Video and Multimedia Producer - Marketing and Communications
July 2018 - May 2021 (2 years 11 months)
Richmond, Virginia Area
• Leading brand strategy, creation, and execution of effective digital marketing campaigns for a Fortune 200 company
• Launching and supporting an enterprise class video portal platform
• Developing, prioritizing, and creating video and multimedia assets for internal and external audiences
• Consulting and developing creative briefs, scripts, and storyboards
• Establishing project deliverables and overseeing equipment, production studio, systems, managing budget, and the video team
• Planning video shoots - scouting, selecting and reserving shoot locations
• Interacting with outside stakeholders, including network tv stations, philanthropic partners, political partners, assistance agencies, and emergency response organizations
• Directing the work of and counseling videographers, freelance partners, fulfillment houses, and other outside contractors
• Execution and troubleshooting of live webcast streams and support/operation of encoding devices (HLS, ABR, RTMP)
• Encoding of video/audio media to various formats for optimization of delivery
• Familiar with Enterprise Content Distribution Networks (ECDNs) and function/ operation and concepts and application of unicast and multicast network delivery
Page 3 of 5
• Building business cases and presenting to executives resulting in an increase of staffing of the video, multimedia, and marketing team from 2 to 8 over two years
• Drove over 10 million video views in 2019
• Grew YouTube channel by 62%
Snagajob
Marketing - Video Production Manager
December 2013 - July 2018 (4 years 8 months)
Richmond, Virginia Area
• Leading channel strategy, creation, and execution of effective digital video advertising campaigns
• Collaborating with campaign managers, graphic designers, copywriters, senior art directors, and creative directors to concept, storyboard, shoot, edit, and distribute videos
• Developing and managing video production process including scheduling, budgeting, and managing timelines
• Gathering and quickly implementing feedback from multiple marketing analysts, product managers, and senior leadership
• Conceptualizing, scripting, shooting, and editing YouTube TrueView video ads
• Deep understanding of video production from pre-production to postproduction
• Ability to balance multiple projects simultaneously and react quickly to shifting priorities
• Managing and optimizing YouTube channel driving over 6 million views and 38,000 subscribers
• Proficient with DSLRs, lenses, audio recorders, microphones, and lighting
• Adobe Creative Cloud (Premiere Pro, Photoshop, After Effects, Illustrator), HTML, CSS, Final Cut 7, Final Cut X, Wistia, and Vidyard
• Analyzing and evaluating video engagement to capture leads and increase conversions
• Creating engaging video content for various social media channels (Facebook, Instagram, Snapchat, and LinkedIn)
Advance Auto Parts
Marketing - Video Producer / Instructional Designer
May 2010 - December 2013 (3 years 8 months)
Roanoke, VA
Page 4 of 5
• Produce and edit marketing communications for broadcast on national media outlets, www.advanceautoparts.com, AAP social media pages, in various marketing channels, team member training, and mobile channels for Fortune 500 company
• Develop strategic marketing messaging, communications, and feature plans across the enterprise, building and leveraging relationships with key leaders of the organization
• Create and implement marketing and advertising strategies to increase revenue and customer interaction
• Develop instructional, interactive online training courses for over 50,000 Team Members
• Team Leader for e-commerce multimedia asset development, production and deployment, partnering with San Jose e- commerce team to build best in class e-commerce site driving millions of dollars in sales
• Maintain clear brand message and brand across all media
• Proficient in Microsoft Word, Excel, PowerPoint, Adobe Photoshop, Premiere, After Effects, Illustrator, InDesign, Final Cut Pro, Articulate Studio, and Articulate Storyline
• Operate Panasonic 3700 Varicam, Dolly, GoPros, Canon 5D Mark III, and Tascam Audio Recorder
Education
Radford University
Bachelor of Business Administration (BBA), Marketing and Media Studies · (2007 - 2011)
Page 5 of 5
