Contact 804-467-5529 (Mobile) brandon.m.wood27@gmail.com
www.linkedin.com/in/bwoodvideo (LinkedIn) www.brandon-m-wood.com (Portfolio)
Top Skills Social Media Marketing Leadership
Certifications After Effects CC 2019 Essential Training: Motion Graphics FAA Part 107 UAS/Drone Remote Pilot Certification Learning Video Lighting
Honors-Awards 2016 B2B Marketing Forum Speaker 2019 Graphic Design American Inhouse Design Award
Publications Snag Case Study - LinkedIn Video Ads 4 Lessons Every Executive Can Learn from Hourly Workers
Brandon Wood
Digital Marketing | Video Production | Demand Gen Richmond
Summary Lead brand strategy, content creation, and execution of effective digital marketing and advertising campaigns. Experience in Digital Marketing, Brand Strategy, Video Production, Photography, Digital Video Advertising, Broadcasts, Live streaming, Graphic Design, Content Marketing, Social Media, E-mail Marketing, and HTML/CSS. Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Lightroom, Illustrator, InDesign, and Audition), Final Cut Pro, Final Cut X, DaVinci Resolve, Camtasia, Flixel Cinemagraph Pro, Reflector, Sketch, and Articulate Storyline. Proficient with Vidyard, Shopify, Wistia, Wipster, YouTube, GoAnimate, Vyond, Mailchimp, Marketo, Sprinklr, Vimeo, and Kaltura.
Experience Dominion Energy Senior Video and Multimedia Producer - Marketing and Communications July 2018 - Present (2 years 8 months) Richmond, Virginia Area
• Leading brand strategy, creation, and execution of effective digital video advertising campaigns for a Fortune 200 company • Launching and supporting an enterprise class video portal platform • Developing, prioritizing, and creating video and multimedia assets for internal and external audiences • Consulting and developing creative briefs, scripts, and storyboards • Establishing project deliverables and overseeing equipment, production studio, systems, managing budget, and the video team • Planning video shoots - scouting, selecting and reserving shoot locations Page 1 of 3
• Interacting with outside stakeholders, including network tv stations, philanthropic partners, political partners, assistance agencies, and emergency response organizations • Directing the work of and counsels videographers, freelance partners, fulfillment houses, and other outside contractors • Execution and troubleshooting of live webcast streams and support/operation of encoding devices (HLS, ABR, RTMP) • Encoding of video/audio media to various formats for optimization of delivery • Familiar with Enterprise Content Distribution Networks (ECDNs) and function/ operation and concepts and application of unicast and multicast network delivery • Building business cases and presenting to executives resulting in an increase of staffing of the video and marketing team from 2 to 8 • Drove over 10 million video views in 2019 • Grew YouTube channel by 62%
Snagajob Marketing - Video Production Manager
December 2013 - July 2018 (4 years 8 months) Richmond, Virginia Area • Leading channel strategy, creation, and execution of effective digital video advertising campaigns • Collaborating with campaign managers, graphic designers, copywriters, senior art directors, and creative directors to concept, storyboard, shoot, edit, and distribute videos • Developing and managing video production process including scheduling, budgeting, and managing timelines • Gathering and quickly implementing feedback from multiple marketing analysts, product managers, and senior leadership • Conceptualizing, scripting, shooting, and editing YouTube TrueView video ads • Deep understanding of video production from pre-production to postproduction • Ability to balance multiple projects simultaneously and react quickly to shifting priorities • Managing and optimizing YouTube channel driving over 6 million views and 38,000 subscribers • Proficient with DSLRs, lenses, audio recorders, microphones, and lighting • Adobe Creative Cloud (Premiere Pro, Photoshop, After Effects, Illustrator), HTML, CSS, Final Cut 7, Final Cut X, Wistia, and Vidyard Page 2 of 3
• Analyzing and evaluating video engagement to capture leads and increase conversions • Creating engaging video content for various social media channels (Facebook, Instagram, Snapchat, and LinkedIn)
Advance Auto Parts Marketing - Video Producer / Instructional Designer May 2010 - December 2013 (3 years 8 months) Roanoke, VA
• Produce and edit marketing communications for broadcast on national media outlets, www.advanceautoparts.com, AAP social media pages, in various marketing channels, team member training, and mobile channels for Fortune 500 company • Develop strategic marketing messaging, communications, and feature plans across the enterprise, building and leveraging relationships with key leaders of the organization • Create and implement marketing and advertising strategies to increase revenue and customer interaction • Develop instructional, interactive online training courses for over 50,000 Team Members • Team Leader for e-commerce multimedia asset development, production and deployment, partnering with San Jose e- commerce team to build best in class e-commerce site driving millions of dollars in sales • Maintain clear brand message and brand across all media • Proficient in Microsoft Word, Excel, PowerPoint, Adobe Photoshop, Premiere, After Effects, Illustrator, InDesign, Final Cut Pro, Articulate Studio, and Articulate Storyline • Operate Panasonic 3700 Varicam, Dolly, GoPros, Canon 5D Mark III, and Tascam Audio Recorder
Education Radford University Bachelor of Business Administration (BBA), Marketing and Media Studies · (2007 - 2011)
Mills E Godwin High School · (2002 - 2006)
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