Harris Teeter Employee Recruitment Concept: “What I Want” :60
This concept highlights and follows Harris Teeter workers in their day-to-day life, describing why they love working there. It’s focused on the benefits and flexibility that Harris Teeter provides, and the payoff at the end is that Harris Teeter provides all these great perks to their employees. Open up on man walking into Harris Teeter. Male VO: I wanted a job that was more than just a job. Cut to woman designing a birthday cake in the bakery. Female VO: I wanted a job somewhere I felt valued and appreciated for my talents and what I bring to the table. Cut to manager interacting with other employees and management. VO: I wanted to work somewhere where I could grow in my career.
Camera follows female walking through store. I chose Harris Teeter because I got a great feeling just from walking in the store. And I chose Harris Teeter… Man, at end of shift, walks out of store and gets in car. VO: Because I wanted to work somewhere with flexible hours. Cut to female with friends going to movie theatre. VO: Because I wanted to work somewhere with weekly paychecks so I could have more fun with my friends. Cut to woman at a Harris Teeter fundraiser. VO: Because I wanted to give back to the community
Cut to woman at Harris Teeter -- helping put groceries in an elderly man’s car. VO: Because I wanted to help my neighbors. Cut to her high-fiving with manager and smiling. VO: Because I wanted to have fun at work. Cut to beauty shot of inside store. VO: Harris Teeter gives me everything I want in a job—including great benefits and a great atmosphere. Camera tracks through store and into aisle where people are congregated. VO: Get what you want in a job. Be a part of something important.
Camera reveals the people congregated are employees and managers, getting together and being excited about a new day together. VO: Be a part of something big. Be a part of our team—apply today.