OUR LITTLE BOOK OF INSPIRATIONS
we create and nurture brands
By popular demand we bring you our second ‘Little Book of Inspirations’. This year has been an extraordinary one. We have been inspired by so much change in the world, both good and bad. It has been a time of awakening on many levels. That one individual, one small belief, one intention, one idea can carry the power to bring seismic change for organizations, the community, and the world we live in. Most striking for us is that we are increasingly losing the connection with ourselves, which is leading us to reevaluate and re-prioritise. We are beginning to look closer at ourselves, at how we must nurture our relationships and fulfill our responsibilities to the planet. Ideas are born from inspirations and inspirations can come from anywhere. As brand creators we practice close observation of the world we live in. Here we stop to reflect, share with you a brief snapshot of 2013 as we have experienced it... By looking, really seeing, we have a better, bolder understanding of what it takes to survive as a business in today’s world. 2014 holds a world of endless possibilities and opportunities. Respect, trust, design, fantasy and risk all play important roles in seizing these opportunities. We intend for this book to give you the inspirations, thoughts and directions you need to behold them... or you can simply call on us.
ÖZLEM TUSKAN Founder
4-5
Technology on the Cusp of Viability We are a species designed to love meat and our demand for it will double by 2050. Population growth sees a constant negative impact of the food industry on the planet. 18% of our green house gas emissions come from meat production. Funded by Google co-founder Sergey Brin and developed by Mark Post, the €250,000 synthetic ‘animal protein cake’ could be the savior to this problem.
Lab Burger
6-7
The Highest Ever CO2 Emissions in Human History Admiral Samuel J. Locklear III, the commander of the United States Pacific Command, told security and foreign policy specialists that global climate change was the greatest threat the United States faced. The climate scientist James Hansen, formerly with NASA, has argued that we face an ‘apocalyptic’ future. World Bank’s recent report offers a dire prognosis for the effects of global warming. Are we beyond the point of no return? Is the human species the new geological force?
400 PPM
8-9
Boundaries Crossed Our parks, Our space, Our freedom, Our identity, Threatened. A line crossed. Democracy gassed. Ethics ignored. Fear lost, Courage found, Heroes born. Generations old and new, Reunited. We the people.
GEZI PROTESTS
10 - 11
A Picture is Worth a Thousand Words The Economist does this beautifully, stirring controversy in its path. Who would have said that one day Europe would be run by a woman, that people globally would uprise against power, and the west lose its innovative edge?
THE ECONOMIST
12 - 13
Timeless Lyrics We don’t need no thought control. “...for people who lost their lives because of state terror” Roger Waters, Istanbul 2013. Your loss is not in vain, we will always speak up. Rest in peace.
ROGER WATERS
14 - 15
Heroes Lost Burhan Doğançay September 11, 1929 – January 16, 2013 Mehmet Ali Birand December 9, 1941 –January 17, 2013 Scott Carpenter May 1, 1925 – October 10, 2013 Lou Reed March 2, 1942 – October 27, 2013 Doris Lessing October 22, 1919 – November 17, 2013 Nelson Mandela July 18, 1918 – December 5, 2013
16 - 17
Silence is Golden “I’m nothing...” Erdem Gündüz told BBC. “The idea is important: why people resist the government. The government doesn’t want to understand, didn’t try to understand why people are on the streets. This is really silent resistance. I hope people stop and think ‘what happened there?’ ”
DURANADAM
18 - 19
The People’s Media The power of the media; a form of control and public influence for hundreds of years. But the tables have turned. Today people control digital media and this year we saw this spill into the traditional media space. For the first time a full-page ad was bought in the New York Times through the funds pledged on a crowd funding website.
GEZI DEMOCRACY MOVEMENT
20 - 21
E-infrastructure Tesla Motors are implementing the world’s first electric car infrastructure. The Tesla’s supercharger stations represent the most advanced charging technology in the world. Model S owners can charge their car for free in minutes. By winter this year, coast to coast travel in North America will be possible and by winter 2014, the whole of Western Europe.
TESLA
22 - 23
Architecture and Nature “It is a very fundamental question of how architecture is different from nature, or how architecture could be part of nature, or how they could be merged… What are the boundaries between nature and artificial things?” Sou Fujimoto Architect of the Pavillion at the Serpentine Gallery, 2013
SOU FUJIMOTO
24 - 25
The New Grocery The wishes, dreams and desires of one man can change the future. Ben Green wants to bring the ‘Hyper Local’ ideals of farming into communities. His ideas could bring the complexities of our farming and consumption process into one simple, charming experience.
THE FARMERY
26 - 27
Conversational Kitchens in 2063 Kitchen appliance brand Miele commissioned research into how we will eat in the future. The result is a blend of design, science and technology. Computer controlled multi-purpose living walls will provide our hyper local produce. Kitchen surfaces will be used for biometric control of our diet and displaying anything from holographic cookbooks to messages from loved ones.
MIELE KITCHEN 2063
28 - 29
Paint With Light We no longer want rooms to dictate our mood. We want to be able to dictate the spaces we are in. The Wi-Fi connected lighting system by Philips allows us to control multiple bulbs from an app on a smart device. This is giving us the ability to change our spaces to reflect our everchanging moods, feeding our insatiable appetite for sensorial delight.
PHILLIPS HUE
30 - 31
Wear a Machine on Your Sleeve We are seeing constant evolution and revolution in technology. Through traditional craft and engineering, these cufflinks have been elevated to that of mastery. HollenWolff’s self-retaining cufflinks will only open when held ‘North/South’. This mechanical metaphor was built for a reason. Like Excalibur and the stone, it only works for a man who has found his ‘True North’.
HOLLENWOLFF CUFFLINKS
32 - 33
Nano Art These beautiful images are photographs; products of cross-discipline thought and experimentation. Using magnets and a magnetic liquid called ferro-fluid, the artist Fabian Oefner is able to form channels within which the vibrant hydrophobic paint elegantly sits.
FABIAN OEFNER
34 - 35
The Art of Online Behaviour Our worlds are colliding, connecting and seamlessly intertwining. We are seeing the effects of the digital world and physical lives merging with explosions of creativity. What seems at first to be a piece of wall art, is in fact a visual expression of Deutsche Telekom’s online interactions with its customers.
ONFORMATIVE
36 - 37
Partiality Have you ever let art take control of you? Have you ever given it the chance to? Did you feel only half present? Where was your other part in that moment? How can forms have a total or partial effect on our surroundings and us?
ANISH KAPOOR SSM
38 - 39
Basic Play = Creativity Some of the greatest inventions and thoughts in history have been achieved through naivety and the humanity of inquisitive thought. As we rely on technology we are losing these very basic abilities. Through play we can foster the powers of creativity not only in our young, but in ourselves too.
BEYOND123
40 - 41
Engage in Every Moment Designer and entrepreneur Duncan Shotton is asking us to not just appreciate the pencil for its creative and learning potential but also to engage with the moment before putting pencil to paper. How often are we in the moment of consumption? “All my work is to bring happiness to people’s everyday lives.” says Shotton.
RAINBOW PENCILS
42 - 43
The Beauty of Both These sets of plates, bowls and cups from Seletti comment on the world today. At a time of integration, yet clash of difference between the Eastern and the Western worlds, it is encouraging to see how these worlds can come together in harmony, without diluting each other’s identity.
SELETTI HYBRID
44 - 45
Differences Aside We all at one point or another have had to choose sides. This process of evaluation employs our rational and emotional faculties. But sometimes sides are taken on a more simple and unifying premise e.g. the people versus the power. Our everyday differences can quickly be put aside in times of turmoil. If only they could be put aside more often.
ISTANBUL UNITED
46 - 47
Manipulation The boundaries of the real and fabricated digital worlds can often be far too seamless for our comfort. These other worldly creations are set in the studio of artist Jee Young. Her dream-like realities based on books and fairytales are created with no digital enhancement and have qualities that are mesmerising. Are we beginning to develop a mental bullshit detector?
jee young lee
48 - 49
Strike a Pose No matter how hard we try sometimes we just have to relinquish ourselves to the eternal powers that be.
BURCAK ONEN
50 - 51
Sex & the City 2050 New luxury Millennials may be about to seize the luxury consumer crown, but their boomer predecessors will continue to make their mark on the luxe landscape. As they focus on life enhancing products this greying yet affluent population is far removed from the stigma of someone ready to retire. They are a golden egg of opportunity.
ADVANCED STYLE
52 - 53
Re-learning Creativity The mental ability to construct stories is one that is generally employed and exercised when we are considering children. But more and more we understand the power of these stories as something that is needed in everyday life. The flexibility of mind that is required to construct stories can be trained and exercised with this very simple tool.
STORYCUBES
54 - 55
Stories Start Young Stories create deep subconscious patterns that live with us forever.
BROTHERS GRIMM
56 - 57
The Most Epic of Splits Why has this been such a successful viral? It identifies that we all have periods of ‘falling from grace’. We want to believe that we can return to that previous state of glory. Simply witnessing complete and utter commitment to excellence in anything is moving. Why? Because it is so rare and difficult. Here we witness utter commitment to excellence from three different sides – a manufacturing company, an aging celebrity, and a film crew commissioned for the ad.
VOLVO VAN DAMME
58 - 59
Brand and Consumer As Equals Brands are beginning to accept the growing demand for pure openness. Consumers believe whatever you want to know can, and should be, readily available. Honestby are a fashion retailer leading the way by providing information such as the provenance of manufacture and material, to the costs of production and assigned mark ups. Here there are no closed doors - a dedication to building trust like no other.
HONEST BY
60 - 61
Knowing When to Leave the Stage “Every one of our one million customers deserves to be in the spotlight.” Mari Flink Director of Communications, HSL
HSL HRT
62 - 63
Join Us on the Couch We’ve got a comfy couch and a cup of tea waiting for you. Come and spend twenty minutes with us to talk about the book, your brand or your day.
BRANDSEERS
Image Sources
5. Department of expansion productions, Press Association 7. Brandseers 9. N/A 11. Economist 13. sendika.org 15. Mehmet Ali B -http://www.ekathimerini.com/ Scott Carpenter – The Associated Press Files Dogan cay – ugurbektas Doris Lessing – C. Saunders Nelson Mandela - Ton Stoddart Lou Reed – TheCulturalDeviant 17. Uygar Taylan 19. @muratny / Twitter 21. Tesla Motors 23. BrandSeers 25. Ben Greene 27. London Design Festival 29. meethue.com 31. cufflinks 33. Fabian Oefner 35. Onformative 37. Press Association 39. Beyond123 41. dshott 43. Seletti 45. Punra 47. Jee Young Lee 49. BrandSeers 51. Advancedstyleblog 53. The Creativity Hub 55. BrandSeers 57. Volvo Trucks 59. honestby 61. Lauri Eriksson 63. BrandSeers
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