Scenario Comparison

Strategies 3 & 4: Investments in Bike Program / Creating Employee Incentives

Based on recent data, 10 students and 12 staff currently walk or bike to school (Table 4 and Table 5). Branson’s enrollment records indicate that between 20 and 28 students and 14 staff live in Ross, meaning that the share of students walking or biking could substantially increase. As a way to get students and employees out of their cars, particularly those living close to the campus, Branson is investing in a bike program with the following strategies:

w Invest in a bike program by providing up to $750 to help students and employees purchase a bike that must be ridden to school for most school commute trips.

w Increase the payment to faculty/staff for giving up their parking space from $600 to $1,000 annually.

w Publicize the Transportation Authority of Marin (TAM) Emergency Ride Home (ERH) Program on its transportation website and other means to inform our employees of this resource. The

ERH program offers free reimbursement to employees in Marin County who do not commute in a drive-alone vehicle to return home if an unexpected situation arises. Each employee can be reimbursed up to four trips per year, up to $125 per trip.

w Prohibit students who live within two miles of campus from driving to school except when they present a compelling justification.

To illustrate the potential effect of one or more of these management strategies,

w Fifteen more students walking or cycling each day would result in a reduction of 40 or more vehicle trips on average.

w Fifteen more faculty/staff walking or cycling on a daily basis, as a result of travel or housing incentives, would result in 30 fewer vehicle trips on average.