BUSINESS

COMMUNICATION & MARKETING

CAPTURE ANY AUDIENCE!

One of our grandest tools and arts - public speaking! Come learn how to prepare for any audience, how to modify your speech delivery using logos, ethos, and pathos, and how to imbue the five canons of classical rhetoric into your speech preparation. Time will also be provided to remedy fears that many have toward public speaking.

Tuition: $85 CEUs: 0.3 Instructor: Regina Cook Thu, 9:00 am-12:00 pm | Sep 10, 2020

GOOGLE COMPREHENSIVE

Immerse yourself into the world of Google, its features, and plethora of available tools! Basics to be covered include Google Docs, Google Sheets, Google Contacts, Google Chat, Google Calendar and Google Drive, and an overview of the available features in the Google family of products. Advanced material will include Google Analytics and Google Adsense.

Tuition: $85 CEUs: 0.3 Instructor: Regina Cook Wed, 1:00-4:00 pm | Sept 9, 2020

HOW TO CREATE ENGAGING EMAIL MARKETING

Stay in front of your clients and customers, advertise sales, offer promotional rates, and publicize events - all through the use of robust communicative tools such as Mail Chimp or Constant Contact.

Tuition: $85 CEUs: 0.3 Instructor: Regina Cook Fri, 9:00 am-12:00 pm | Sept 11, 2020

GRAPHIC DESIGN & VIDEO PRODUCTION FOR THE NON-DESIGNER

You might think creating marketing pieces would require fancy software or design skills, but it’s easier than that if you’ve got the right tools at hand. It can also be affordable, if not completely free, to use these resources. Explore Canva - a graphic design program that enables the non-designer to create eye-catching flyers, postcards, and more for print, digital distributions, and social media channels. Also, learn to produce engaging videos for promoting your organization or business on multiple platforms.

Tuition: $85 CEUs: 0.3 Instructor: Regina Cook Thu, 1:00-4:00 pm | Sept 10, 2020

SHRM EFFECTIVE PRESENTATION & RESULTS THROUGH NETWORKING

Learn how to remove ‘heavy air’ when meeting others, articulate concisely, and present your best self! This program is valid for 2.75 PDCs for the SHRM-CP® or SHRM-SCP®.

Tuition: $85 CEUs: 0.3 Instructor: Regina Cook Fri, 1:00-4:00 pm | Sep 11, 2020

SHRM BUSINESS AND TECHNICAL WRITING

Looking to improve your skill set as a business and technical writer? With this course you will learn skills to write and inform in the most clear and concise fashion. This program is valid for 2.75 PDCs for the SHRM-CP® or SHRM-SCP®

Tuition: $85 CEUs: 0.3 Instructor: Regina Cook Mon, 9:00 am-12:00 pm | Sep 14, 2020

SHRM NETWORKING IN A POSTPANDEMIC ENVIRONMENT

Regardless of what tactic you use for business growth, most people will agree that it is relationship driven. Explore Knapp’s Relational Development Model’s 10 steps, along with additional tools, and identify how to foster relationships and thus, business growth. This program is valid for 2.75 PDCs for the SHRMCP® or SHRM-SCP®.

Tuition: $85 CEUs: 0.3 Instructor: Regina Cook Thu, 1:00-4:00 pm | Sep 17, 2020

MAXIMIZING EFFECTIVENESS OF DIGITAL TOOLS

How many digital channels and positions in cyberspace do you have presently? Are they effective? Is it too many? Too few? Join us to uncover the best practices for your business in our ever-increasingly digital world, and to hone in and harness new business in a post-pandemic world

Tuition: $85 Instructor: Regina Cook Mon, 9:00 am-12:00 pm | Sep 14, 2020

OPTIMAL COMMUNICATION THROUGH DIGITAL METHODS

Social distancing has changed the way we do business. Are you capitalizing on the digital landscape to reach your target audiences? Does your branding align? Is your message consistent across digital channels? Register for this class for these answers and more!

Tuition: $85 Instructor: Regina Cook Thu, 9:00 am-12:00 pm | Sep 17, 2020

FUNDAMENTALS OF MARKETING, CHANNEL POSITIONING, & EVALUATION OF SOCIAL MEDIA SITES

Marketing - Advertising - What’s the Difference? This course will unveil the seven factors that build a full marketing plan. You will gain an understanding of all seven factors and be equipped with new knowledge and tools to immediately implement a full marketing strategy for your business or organization.

Tuition: $85 CEUs: 0.3 Instructors: Regina Cook Wed, 9:00 am-12:00 pm | Sep 9, 2020

NEW BUILD YOUR OWN WEBSITE

It’s time to digitize your business! Introduce the world to your fabulous products and services through an online store and website. This course uses the GoDaddy platform to construct a website and an online store, plus you’ll learn how to integrate your store and products with Etsy, Amazon, and more. Your potential customers are never out of reach online!

Tuition: $60 Instructor: Regina Cook Sat, 1:00-3:30 pm | Sep 12, 2020

LEADERSHIP MANAGEMENT

SHRM PROACTIVE HR APPROACHES

Some organizations emerge from a crisis stronger than they were before. In this session, we will explore strategies to embrace our current situation, look at lessons learned from the COVID-19 crisis, and discuss how we can prepare for the future of work as leaders. The way we led in the past may not be the way we can continue to lead in the future. Employee relations will be more important going forward than it has been in the past. Employees have had ample time during quarantine to reflect on what’s important for them and may have different expectations upon return to the workforce. Are leaders prepared to adapt? This program is valid for 2.75 PDCs for the SHRM-CP® or SHRM-SCP®.

Tuition: $109 CEUs: 0.3 Instructors: Sheri L. Bender Wed, 9:00 am-12:00 pm | Nov 18, 2020

NEW SHRM ADAPTIVE LEADERSHIP

Some organizations emerge from a crisis even stronger than they were before. In this session, we will explore strategies to help embrace our current situation, look at lessons learned from the COVID-19 crisis, and discuss how we can prepare for the future of work as leaders. The way we led in the past may not be the way we can continue to lead in the future. Employee relations will be more important going forward than it has been in the past. Employees have had ample time during quarantine to reflect on what’s important for them and may have different expectations upon return to the workforce. Are leaders prepared to adapt? This program is valid for 2.75 PDCs for the SHRM-CP® or SHRM-SCP®.

Tuition: $109 Instructor: Sheri L. Bender Wed, 9:00 am-12:00 pm | Sep 16, 2020

MANAGEMENT ESSENTIALS CERTIFICATE

Would you like to strengthen and develop your management skills? Then our Management Essentials Certificate is for you. Take the first steps toward creating more opportunities in your career by registering for this certificate today. Take individual classes, $109 each, or enroll in the entire series for $371, a 15% discount. A certificate in Management Essentials will be awarded for completing all four sessions.

Basic HR for Supervisors & Managers

Conflict Management

Effective Transitions to Management

How to Give and Receive Feedback

CONFLICT MANAGEMENT

Unmanaged conflict in the workplace can lead to reduced levels of teamwork and cooperation, diminished employee commitment, and lower levels of quality and productivity. In this course, you’ll discover your own emotional triggers and learn how to manage difficult encounters with diplomacy, tact, and credibility. This program is valid for 2.75 PDCs for the SHRM-CP® or SHRM-SCP®.

Tuition: $109 Instructor: Sheri L. Bender Tue, 9:00 am-12:00 pm | Oct 6, 2020

EFFECTIVE TRANSITIONS TO MANAGEMENT

New supervisors can face many different challenges after being promoted from within the organization. The transition from successful employee to successful manager can be difficult, and can require a completely different skill set. Explore the skills and behaviors needed to make an effective transition from front-line worker to front-line leader. This program is valid for 2.75 PDCs for the SHRM-CP® or SHRM-SCP®.

Tuition: $109 Instructor: Sheri L. Bender Tue, 9:00 am-12:00 pm | Oct 13, 2020 Thu, 5:30-8:30 pm | Nov 5, 2020

HOW TO GIVE AND RECEIVE FEEDBACK

Learning to be comfortable giving and receiving constructive feedback can strengthen your organization and can enhance individual effectiveness. Creating a non-confrontational approach to feedback and developing methods for sharing feedback up-, down-, and across the organization are highlights of this course. This program is valid for 2.75 PDCs for the SHRM-CP® or SHRM-SCP®.

Tuition: $109 Instructor: Sheri L. Bender Tue, 9:00 am-12:00 pm | Oct 20, 2020 Thu, 5:30-8:30 pm | Nov 12, 2020

CUSTOMIZED TRAINING. DESIGNED. DEVELOPED. DELIVERED. FOR YOU!

Whether it’s upgrading the skills of current employees or training for new employees, we can help:

Maximize your training dollars Address specific workplace needs Provide professional development Save travel time

Ask us about customizing courses in this magazine or creating classes to meet your specific business need. Contact us today!

CONTACT: Mary Sullivan

Director of Business Outreach (540) 453-2320 sullivanm@brcc.edu

BASIC HR FOR SUPERVISORS & MANAGERS

Managers and supervisors have the most day-today contact with employees. You’ll face many situations where problems can develop that you were never trained to address, and that, if handled incorrectly can lead to a variety of problems and even lawsuits. Understanding basic principles of HR can be one of the easiest ways to eliminate employee relations problems and legal challenges. In this course, participants will learn about federal and state employment laws, as well as the importance of implementing effective HR practices from employee hiring through separation. Special emphasis will be given to the importance of maintaining a harassmentfree, discrimination-free, workplace.

Tuition: $109 Instructors: Sheri L. Bender Tue, 9:00 am -12:00 pm | Sept 29, 2020 Thurs, 5:30-8:30 pm | Oct 22, 2020

CUSTOMER SERVICE & SALES

NEW CUSTOMER ENGAGEMENT & COMPETITIVE ADVANTAGE

This is a robust, full day session that will offer valuable tools and insights for our post-pandemic marketplace. We’ll cover current best practices for customer engagement, meeting consumer sentiment, and new needs and expectations, then identify methods for continued business solvency and future growth. Finally, an overview will be given regarding the benefits and opportunities that exist during recessionary and reconstructive economic periods.

Tuition: $105 Instructor: Regina Cook Wed, 9:00 am-4:00 pm | Sep 16, 2020

REGISTRATION IS EASY!

Online at brcc.augusoft.net or call (540) 453-2215.