Carnaval do Brasil
Tradeshow Guide Including B&B Area Guide
BREAD BUTTER And
Airport Berlin-Tempelhof 08—10 July 2014
BREAD & BUTTER 08. - 10. July 2014 URBAN BASE No. A22
www.mollybracken.com
in this issue Summer 2014
Welcome page 03
The B&B Carnaval do Brasil page 04
Olaf Heine page 12
Retail Focus by Liganova page 18
Jungle — WAD page 24
Arthelps page 28
Trending — HighSnobiety page 30
BBB News page 34
Into the Pool — Vangardist page 40
Seoul’s Soul page 47
24 hours by Liganova page 54
B&B Timetable page 61
TradeShow Guide Summer 2014—Welcome
welcome to bread & butter Here you are! Welcome to Carnaval do Brasil!
Finally, the BREAD & BUTTER Summer is here — a delight amongst the seasons. Especially for the Carnaval do Brasil we brought you some unmissable highlights: unique & international collections, an exceptional portfolio of all-time favorite brands as well as inspiring newcomers and great events await you! Before you enter the BREAD & BUTTER areas and proceed towards a strong business day, take a minute of your precious time and have a closer look at what you may expect of the next three days. There will be much news to discover as well as a lot you know & love and that you are looking forward to. Be it your good business buddies you always meet at B&B or the inspirational vibe of all the like-minded fashion people around you … Oh yes, the Carnaval has started! The B&B Tradeshow Guide holds all the information you need for now and for the latter. Starting with news & fun around the show and ending up with the latest trends and comprehensive overviews for your trip through BBBerlin. The B&B Area Guide is right in the middle — a must-have to find your way through the show. Enjoy the read, enjoy the ride. We are happy you are here!
Let the Rhythm of Brands & Business hit you!
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Carnaval do Brasil—TradeShow Guide Summer 2014
Fashionable Seoul
Seoul’s 10 Soul & Pre 10 Soul promote upcoming fashion designers and help them raise global awareness and open doors for key showrooms in international cities. BREAD & BUTTER welcomes Seoul’s fashion influencers of tomorrow for the first time in Germany at L.O.C.K., Booth H7.4! Read more on page 47.
B&B loves the written word
We have re–vamped our Gates for the better; await nothing less but a carefully selected range of publications brought to you by our media partners Bücherbogen, pro qm and Berlin Inspires. Be it architecture, fashion, lifestyle, design or hipster city guides … It’s all there ready for you to be taken along. Highlight: Olaf Heine will be present at the Bücherbogen booth for an exclusive book signing. Wednesday from 4 – 5 p.m. at BBBooks in the Gates!
Newcomer: POST-FAM
Six up-and-coming brands from Lithuania. A modern family with a rich legacy and an eye on the future. Don’t miss out to pass by at URBAN SUPERIOR, Booth H5.22
A BBBig Welcome to Argentina!
The world’s not only turning around Brazil these days; B&B presents a fine selection of the neighbouring country in the Argentinian Showroom at URBAN SUPERIOR. Make sure you don’t miss out on this comprehensive South American show-off including jewelry, shoes, beachwear & garments exclusively brought to you by URBAN SUPERIOR, Booth 5.2.1
B&B News
Art ¬ BBB
BREAD & BUTTER, in collaboration with the gallery Camera Work Berlin, is proud to host a unique and exclusive exhibition of the German photographer Olaf Heine. He will be presenting a medley of pictures taken for his work »Brazil« (2014) as well as a fine selection of his earlier celebrity portraits, fashion and lifestyle works from the books »Leaving The Comfort Zone« (2008) and »I Love You But I’ve Chosen Rock« (2010). Tuesday – Thursday at the B&B Gates! Read more about Heine’s work on page 12-17.
DÚNÉ ¬ minimum
The Danish rock band DÚNÉ launches an exclusive fashion line in cooperation with minimum. Not only are they showcasing the collection for the first time at BREAD & BUTTER … Dúné is gonna rock the stage for the B&B Party on Tuesday night — so stay tuned! Booth A33
BBB ¬ havaianas
Free your feet, buy a pair of flippyfloppy havaianas and help a good cause: with the proceeds of the sales, Arthelps, B&B and havaianas promote educational projects in favelas — in cooperation with the association »Grupo de Amigos da Criança« (GAC) — which is located on site! Read more about the non-profit organization on page 28-29! Booth L07
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TradeShow Guide Summer 2014—Carnaval do Brasil
Fred Perry ¬ Nigel Cabourn
Fred Perry and Nigel Cabourn are akin in their love for table tennis, with Fred Perry first becoming World Champion of table tennis in 1929 before pursuing tennis and Nigel a self-confessed fan who plays 5x a week with an ex-England pro. No wonder their first ever collaboration is inspired by those styles, fabrics & trims worn by Fred Perry in the 1950’s. A British match point — live at B&B. Booths H7.5 & H7.1.1
Bonaparte
A true Berliner band with an eclectic wall of energy composed of romantic garage-punk guitars, mouldy analogue synthesizers, your grandma’s favourite drumbeat and a spread of secretive wordplay. Bonaparte emerged from the party-capital’s underground club-culture in 2006 and developed into a wild rock’n’roll-trash-punk-troupe de force. On Wednesday night BREAD & BUTTER proudly presents Bonaparte live on stage at Luna Park!
SUMMER FOOD Lunapark › Fa Villa Restaurant The great sunny B&B lunch! It’s THE meeting point for your business lunch or for fun in the sun paired with Public Viewing ... Exclusively flewn in for you this summer Fa Villa will serve you a true speciality: Rodizio — the original Brazilian meat skewer. Bom proveito! Urban Base / Gates › Cake & Coffee by Fräulein Wild Made with love & cream! True to her motto are her cakes. Fräulein Wild seduces you with delicious sweetness. You will fall for her and might never come back … Urban Base / Lunapark › Café do Brasil In the very middle of it all. The central meeting point for breakfast or small snacks in between. Come in and hang out!
Inazuma Festival
B&B is proud to host a secret jewel of Japanese shopping events; the Inazuma Festival! It has been held 12 times already in Tokyo and Osaka. Now they are ready for their debut in Europe and showcase their portfolio at B&B. All them fashionistas watch out: You’ll be able to buy high quality denims made in Japan and many more hand-made products! Enter the eclectic world of the »Inazuma« at L.O.C.K., Booth H7.6.2!
Win your Big Bold Breathtakingly Beautiful BREAD & BUTTER Bag! The creative team at Open Circle Lab within Ecco Leathers in the Netherlands invites B&B visitors to put pen-to-paper, stylus-to-tablet, mouse-to-mousepad, scissor-to-cardboard or fingerpaint-to-posterboard and visualize your ultimate leather bag design concept. Share your design on @eccoleather Instagram with #bbbleather and take your chance to win your own bag! Come and make it in the ECCO Leather dream factory by L.O.C.K., Booth 7.2.8
Hangar 6 › Bistrot truffles & wine Since more than 30 years Serge owns a restaurant in Southern France, finally he has made it to Berlin and honours us with his presence and his bon-goût. His gourmet concept lives through its authenticity and as the name might already give away: there’s plenty of truffles and verrry gooood wine! Enchanté! Hangar 7 › OUTL.O.C.K. Once you made it this far you might not want to go back so soon — stay & relax for a while: L.O.C.K. welcomes you in its comforting backyard — also known as the OUTL.O.C.K. There will be delicious burgers, homemade ice cream and then there is Rob Longstaff. A Soul & Blues singer songwriter who will just make you stay for yet another meal. Every Hangar › B&B Coffee Attention, coffee lovers! Each hangar is equipped with a coffee bar where our Berliner coffee specialists ›Tres Cabezas‹ offer their unique espresso blends from pure organic farming. Get ready for a delicious wake-up call!
TradeShow Guide Summer 2014 —Carnaval do Brasil
Welcome to Rio de BBBrasil! Great you are here! The Luna Park shines and simmers Brazilian style. Beautiful samba dancers in flashy bikinis, mouth-watering drinks, tasty Brazilian BBQ and plenty of good tunes accompany the renowned long B&B days and nights this summer. In between working hours you just hang loose at the Copacabana BBBeach, getting the energy back into your bones! Not only do we boast fun in the sun — an exciting portfolio of brands has found its way to the airy fields of Tempelhof. Another true highlight is the Vintage Circus: a unique presentation for vintage and second hand fashion where them fashionistas amongst you may shop until you drop! Additionally we organized a silkscreen for the very creative ones where you can go wild and design your own t-shirt print. Festival do Carnaval do Brasil: Besides samba dancers and Brazilian tunes B&B presents the Danish band Dúné on Tuesday and the Berliner electronic rock band Bonaparte on Wednesday night. And for our football lovers? We built a gigantic screen for sure and broadcast the World Cup Semi-Finals on Tuesday & Wednesday night from 10 p.m. on. Invite your favourite people and let’s make this one a show to remember … We wish you a wonderful B&B Summer!
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Carnaval do Brasil—TradeShow Guide Summer 2014
1 Deus Ex Machina
Come visit ›Deus Tempelhof of Enthusiasm‹ at the Luna Park. Get ready to walk in the world of Deus, where they will be showing their motor bikes, shaping surfboards and displaying their newest movie. Try out some of the bicycles and last but not least have a look at their Spring Summer 15 collection, while enjoying a refreshing drink.
2 havaianas There is no better brand match than these cult-flip flops, directly from the Brazilian Copacabana Beach, and the B&B theme »Carnaval do Brasil«. No wonder that they are gonna stage their multi-coloured »Make Your Own havaianas Beach Store«, Brazilian style, at the B&B Luna Park. So drop by and make your feet look feliz!
3 Desigual
»La Vida es Chula« has been Desigual’s slogan since the beginning. This is the brand’s battle cry — enthusiastic, stimulating! A philosophy of life that reflects a way of dressing: fun, fresh, original and always instilled with a happy, playful and creative attitude. Hence, Desigual is gonna bring just that to the B&B Luna Park!
FA VILLA Food
4 Happy Codello-Day! 5 mavi
6 Arthelps
75 years of love and passion for fabrics, colours and patterns. Besides their Happy 75 edition, Codello invites inspiring street artists and one ITedition of a car to the B&B Luna Park. Showcasing creativity paired with the special b-day vibe, the scene in Luna Park is definitely worth visiting. Best feature: get creative yourself, spray some colour and give this piece of art your personal touch!
This season Mavi invites you to experience the Maviterranean summer spirit and create your unique and personalized DIY accessory with their bloggers and artists. Come and find Mavi’s #denimkitchen bus at Luna Park and show some #mavisummerlove. With a bit of luck you are the one to win a 500 EURO shopping voucher!
Arthelps is a non-profit organization aiming to help the youth from socially disadvantaged backgrounds discover their artistic potential and live it out. Made from 100% certified organic cotton and manufactured in Europe, the collection carries the story of the children and youth of the favela and its welcoming hosts out into the world. Morro do Papagaio — soon in your wardrobe!
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RAW for the Oceans
G-Star highlights their RAW for the Oceans collection. Co-designed by Pharrell Williams and in partnership with Bionic Yarn, Parley for the Oceans and The Vortex Project, the collection is innovated from recycled ocean plastic. B&B is proud to showcase this new generation of denim at the Luna Park.
OPM T-Contest
Deep rooted as activists in the elements of Hip Hop, skate and music culture, OPM’s attitude is not stereotyped and they think out of the box into the box! Come and fish your favorite t-shirt — if you can … OPM has built a beastly claw crane that’ll bring you back sweet childhood memories. You have three shots, make them count and call one of these stylish shirts your own!
Bench.
Bench introduces it’s icon product, the hoody, for SS15 with a carefully selected range of premium and functional fabrics that is driven by a demand for multipurpose functional clothing suited to the needs of a 24 hour life. Bench, in the meanwhile, is renowned as a brand that offers multifunctional, comfortable, wearable and timeless pieces. We are happy to greet them at the LUNA PARK!
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TradeShow Guide Summer 2014—Carnaval do Brasil
BBB Summer Food Copacabana BBBeach 1
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5 12
7 9
BBB World Cup Village
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Public Viewing & Stage
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10 WAD
11 Brand New Hazumi 12
Our French lovers are back on track with their stylish airstream, lovely crew and their friends from Holalá in Spain; a vintage store that’ll beam you back in time. The time when Flower Power was real and fashion full of peace and hippy … Sounds good to you? Don’t forget to swing by for their traditional get-together, with great music & even greater drinks, starting 5 p.m. on B&B Wednesday!
Exclusively launched in Germany at BREAD & BUTTER, the newest Mazda invention is a concept car, a racy city hopper for the fashionable car owner. Mazda’s team invited a young & talented artist that will interpret the design in a breath-taking performance. A very worthwhile experience for the up-to-date B&B visitor!
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Vintage Circus
B&B is excited to present you a true Berliner delight of vintage fashion: The Vintage Circus sells the hottest garments and glamorous vintage fabrics of over 60 vintage and second hand boutiques. It’s their fourth edition and for sure an unmissable experience for every true fashionista. Let’s join the circus!
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Olaf Heine—TradeShow Guide Summer 2014
saudade do brasil Olaf Heine Interview Katharina Hegemann Pictures Olaf Heine/Galerie Camera Work
TradeShow Guide Summer 2014—Olaf Heine
Capoeira Vidigal, Rio de Janeiro, 2012
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Olaf Heine—TradeShow Guide Summer 2014
a land full of desire captured off the beaten paths …
It’s a love affair. One that resonates beyond the Brazilian borders and has finally landed in Berlin, ready to be shared on BREAD & BUTTER grounds. The Berlin based photographer Olaf Heine captured this year’s football country in a way that makes you gaze in slow motion. Since 2010, the renowned portrait and fashion photographer has captured the soul of Brazil. Presenting the land of colourful Carnival and Copacabana in black-and-white is not as paradoxical as it might seem at first. The Brazilian word »Saudade« means longing or »the love that remains« when someone or something is lost, but also stands for the vibes of Bossa Nova and the general Brazilian attitude towards life. Heine’s photographs are as deeply melancholic as they are sensual. The moment he visited and photographed star architect Oscar Niemeyer in 2012, Heine knew he would follow the Brazilian’s footsteps. His strong sense of shapes and textures echoes Niemeyer’s words: »The whole universe is made of curves.« These curves are Heine’s focus and they are present in architecture, human bodies and interfuse the Brazilian lifestyle ….
Girl Descending A Ramp Brasilia, 2012
TradeShow Guide Summer 2014—Olaf Heine
Taynara [Close Up] Rio de Janeiro, 2013
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Olaf Heine—TradeShow Guide Summer 2014
»Music is in the air, their style of football is smoother and the architecture comes in curves. It’s the desire and the extreme contrast in this country that fascinated me in the first place. But then, there’s much more than this …« Olaf Heine on his personal Brazil experience
Skate Bowl Arpoador Rio de Janeiro, 2013
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TradeShow Guide Summer 2014—Olaf Heine
Casa dos Canoas Rio de Janeiro, 2011
The photographer came as a silent observer — what he brought back to us sheds a distinctive light on the all-embracing beauty of this country of vast contrasts. »Brazil is chaos that works.« Heine states when you ask him about Brazilian culture and lifestyle. »Everyone connects with everything haphazardly which, as a foreigner, might give you the idea of complete madness. But for the Brazilians themselves, everything is in its order! As a brittle North-German the ease and emotions that resonate from the people is as astonishing as it is inspiring.« From the intensity of its passions to the lightness of its shapes, Heine portrays a fascinating country in all its diversity and beauty. BREAD & BUTTER, in collaboration with the gallery Camera Work Berlin, is proud to host a unique and exclusive exhibition of Heine’s work. Not only is he showcasing a medley of pictures taken for his work »Brazil« [2014]. A fine selection of his earlier celebrity portraits, fashion and lifestyle works from the books »Leaving The Comfort Zone« [2008] and »I Love You But I’ve Chosen Rock« [2010] complete the compilation in the B&B Gates. Exclusive at B&B Get your own copy and don’t miss out on the unique chance to have your book signed by the artist! Olaf Heine will be present at the Bücherbogen booth, in the BBBooks section in the Gates on Wednesday 09th July 2014 from 4 – 5 p.m.
Get your book signed by the artist!
© Brazil by Olaf Heine Girl Descending a Ramp, Brasília, 2012, published by teNeues, www.teneues.com. Photo © 2014 Olaf Heine. All rights reserved.
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Retail Focus—TradeShow Guide Summer 2014
from left to right first row Chris Aubrey European Retail Director | Retail Management Samsung Electronics Ulrike Möslinger International Marketing Coordination Director Department store Galeries Lafayette, Paris Ralph Edele Country Manager Aesop beauty and skincare brand second row Dr. Marc Schumacher Chief Retail Officer Member of the Board Tom Tailor Holding AG Alain Moreaux Country Sales Manager Northern Europe e-commerce company Vente Privée Christina Kässhöfer Head of Brand Management lingerie brand Triumph
by Karin Leiberg | Editor-in-Chief Corporate & Brand Publishing Liganova. The BrandRetail Company
Prime time! We’ve exclusively brought together an interesting line-up of experts from different industries to provide their insights and observations on retail today, including multi-channel strategies, innovative retail projects, the future of shopping and on meeting the consumer’s demand. Let’s talk!
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TradeShow Guide Summer 2014—Retail Focus
What’s the biggest challenge facing today’s retail market? Ralph The same one it was 10 years ago and the same one it still will be in 20 years: retailers have to understand their customer and be able to meet all their relevant needs. In doing so it’s important to define target groups! It’s also important to be able to recognise the challenges faced by the different types of shopping: with online shopping the main focus is on availability, whilst for in-store purchases it is the service and convenience that comes first. Ulrike The greatest challenge is that posed by the internet, specifically the competition that pure online shopping portals represent for bricks & mortar retailers. Marc The resource allocation of the current market was, and still is, strongly governed by bricks & mortar retail. In my opinion, the speed with which the current market share is moving towards online represents the biggest challenge, since the response must be strategic, operational and communicative in equal measure. Chris The ever increasing numbers of sales done online continue to change the dynamic of retail as a whole and challenges the basis on which most retail businesses have been built until now. People are shopping in very different ways from how they were ten years ago, mainly because of the ease of access to information such as pricing on the internet and the fact that shopping via the net is becoming a much better experience overall with services like Prime from Amazon. While physical retail remains dominant, it must evolve in order to survive because the numbers that form the business plan don’t always stack up due to these changes.
form, advise and provide added value [the Aesop newsletter doesn’t contain any product information, only tips on new locations, events and cultural news]. Ulrike The theatricalisation of the sales floor through the use of unique decoration and storytelling is becoming increasingly important. Customers want to shop omnichannel [to simultaneously use all shopping channels: from catalogue shopping to over-the-counter through to online trading] and retailers must be able to ensure this. In addition, the ›blogger trend‹ is getting bigger: Bloggers are regarded as trendsetters and, since they inspire their readers, are increasingly becoming sellers through the promotion of certain products. Chris I believe one of the key trends is a shift towards what I would call ›lifestyle retail‹, which is best represented by retailers like Globetrotter in Germany and Rei in the US. These are retailers that offer everything that the consumer needs with regards to a particular lifestyle under one roof. For example, at Globetrotter, you can book an outdoor adventure holiday, get the vaccinations you need to be able to go there, buy all the equipment for the holiday and get advice and training how to use it — not to
Alain Gaining more traffic by offering the right product, at the right time, in the right way. Christina The productivity per square meter and loss of foot flow present new challenges for the retail trade. Net sales are shifting to e-commerce, while the physical store is becoming more of a place for research — the final purchase is made digitally but ultimately for a better price. Shop rents are becoming ever more expensive; retail spaces come at a high cost but with a low profitability margin.
Which trend in retail is especially important at the moment? Ralph A clear trend: the reorientation away from price and back to service. We attach great importance to getting to know our customers well. No bombardment via Facebook or advertising [Aesop doesn’t have a Facebook page and doesn’t run any advertising], but rather to in-
Touchscreen Store Front Kate Spade Saturday New York
20 mention being able to test how the equipment performs in the outdoors through dedicated testing stations. I believe we will see more of these types of retailers in the future. Marc The retail trade has been institutionally understood for decades and is thus far too limited. Retail must be functionally understood, in other words, retail must understand every industry and every business model to be the competence of the organisation and implement it competitively. This is the overlying megatrend. Alain Connecting all channels reasonably — in terms of shopping that means creating a real event by telling the whole story of your brand. Christina Definitely product range innovation and a return to core values such as customer service orientation. Bricks & Clicks concepts are also very popular. Multichannel has been a main focus for more than 10 years now, but few provide the seamless shoulder to shoulder and stringent shopping experience for consumers at all relevant touch points. Playing successfully in the Retail Channel where companies have complete transparency of Key Performance indicators, analysis of core product groups and best & slow sellers, is essential in being a good Trade Partner for Wholesale Clients, managing the Space efficiently.
The current most innovative retail projects are … Chris There are some interesting innovations being developed in retail at present mainly around the topic of interactive in-store experiences such as the ones that you can now find in the Burberry store and the adidas Virtual Footwear Wall. However, beyond the cool innovative stuff, I believe a lot of the innovation is happening behind the scenes and while appearing to not be quite as sexy as the showcase stuff in flagship stores, it probably has far wider reaching implications. For example, 90 minute same day delivery offered by companies such as Shutl. com in the UK have huge implications for online retailers and physical retailers alike. Advances being made in data capture and analysis mean that businesses are understanding their shoppers better than ever before. While the front of house innovations that get people through the door will be increasingly important in ensuring the future relevance of retail, I believe the behind the scenes operational [in particular IT driven] solutions are what will make the real difference in tomorrow’s retail world. Marc I’m not a fan of study cases that barely have any market relevance or can’t be implemented by anyone else. For me, the 3 most important strategic areas of innovation relevant to every industry are: 1) Segmentation, where smaller, specific target groups are addressed individually. This is pushed massively by online shops in particular.
Retail Focus—TradeShow Guide Summer 2014
2) As a result of this development, classic bricks & mortar strategies will have to be revised. In other words, many formats will require significantly smaller spaces. 3) Shop fittings with a lifespan of 10 years will become a thing of the past. It must be possible to create worlds that can be changed quickly and evolve. Ralph Do we necessarily always need an innovation? With technical gadgetry it’s easy to lose sight of the most important issues, such as seeing the customer as a person. Impressive multi-channel approaches are great, but the implementation so far hasn’t really been convincingly successful for anyone. The presence of digital devices in the store is good, like tablets, which can be used to [re]order items or create detailed customer profiles, such as purchasing behaviour, address, newsletter registration, etc. Alain One definite innovation is contactless payment via radio-frequency identification. There is typically no signature or PIN entry required for purchases under US $25 in the US. Other innovative retail projects are location-based services, such as navigation, store & ›friends‹ tracking and customised IT infrastructures for multi-channel. Ulrike I like the Dover Street Market in New York because of its curated product presentation: trends and products are becoming like ›exhibits‹, with more attention being paid to the presentation and quality of the products in the store rather than quantity [the opposite then applies to online shops]. In addition, the shopping channels are merging so closely that a transparency is being created: the omnichannel customer can be detected everywhere, thanks to a link-up of data bases. Christina The Kate Spade Saturday Window shop is a beautiful example of successful consumer convenience. The American label combined shopping-enabled touchscreens with classic brick & mortar stores. In New York, several shops were rented, garments were presented in their windows and a large touch panel with camera was integrated that not only displayed more information about the products, but also functioned as a sales interface and analysed customer behaviour. I also really like the idea of the ›Bikini House‹: In the Berlin Concept Mall, permanent stores are mixed with temporary concept spaces and popups. Product range innovation is the main focus here.
In your opinion, what is the key to an attractive business concept? Marc The key remains product performance. This can be created either through product development [industry] or by selection and complementation [BrandRetail concepts]. The communicative message must be derived from the product and not the other way around. Successful selling concepts merge brand and retail!
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Retail Focus—TradeShow Guide Summer 2014
ferent things to different people and different businesses. For example, for some, experience might mean the best service in the world, but if that was the most important aspect for everyone, concepts that have moved the bulk of the work to the consumer such as Vapiano in Germany would not be successful. Christina Branded retail, storytelling á la Manufactum or Mutterland from Hamburg, a clear product statement, focus on product range and customer service. Other good examples include, for example, Andreas Murkudis and Opening Ceremony. Exactly what the brand represents is transparent in the store. The brand acts as an opinion leader and visionary. The visions and values must be conveyed.
Do you still go shopping? What excites you? Aesop Store Madison Avenue | New York
Alain An attractive retail concept should definitely contain a selected target group oriented offer, a qualitative product presentation, 360° customer service and — alongside integrated marketing actions, coherence in all retails channels. Put the customer at the centre of all your processes, be emotional and offer an outstanding customer service. If you’re telling your brand story, use all the senses to make the customer listen and watch — always have a surprise up your sleeve! Ulrike To present the products as clearly and as unobtrusively as possible to the customer and above all else, to facilitate the purchasing process. Once again, this includes theatricalisation and storytelling. Ralph Target group, location and customer-orientated service! This includes a friendly welcome, as well as personal and individualised advice — product demonstrations aimed directly at the customer along with little touches that go way beyond the product itself. Honesty in conjunction with smart up-selling — although sales staff should offer active support and not appear intrusive or overwhelming. Chris It is vitally important that a retail business knows who its consumers are, what they like and what they don’t like. It should know what it’s USP is and how this is delivered to its shoppers. Once it knows that, it should ensure that the entire business is set up to deliver that in a very focused way. The retail concept must properly reflect the product, the location and the type of shopper so that it has absolute clarity of proposition. At the minute, everyone is talking about ›experience‹ as being one of the key differentiators for retail, but experience can mean many dif-
Marc Personally, I shop almost exclusively in physical stores. In order to understand the Zeitgeist and stay up-to-date, I almost only shop abroad. Therefore, every shopping trip usually ends up being a bit of a trend scouting expedition. I find small independent formats that invest primarily in image to always be extremely inspiring. Many of these formats will never dominate the market, but are nonetheless important sources of innovation for developing the market as a whole. Chris Yes of course! Partly because it’s my job and of course because I still enjoy shopping. However, I have to admit that I find myself buying more and more online these days …
Burberry Global Flagship | London
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TradeShow Guide Summer 2014—Retail Focus
Ralph I love to go shopping but almost exclusively in physical shops. I am not an online shopper, only in the few exceptions when I know what I want [usually books, DVDs and music], or when it has to be fast. Shop concepts that have inspired me lately: generally all Apple stores, the large Breuninger stores and the Feinkost Böhm delicatessen store in Stuttgart. The reasons are simple: all the concepts include expert advice, the atmosphere is pleasant and the quality [particularly important for food] is of a very high standard. Ulrike I love surfing the internet; I read specific pages and blogs to get inspired and then head out to the store with very precise ideas, try on and buy. Instore impulse buys are becoming less common. Lately, stores that have excited me are those that tell me a story and those with which I can identify to some extent. One in particular is Urban Outfitters and their ›college‹ concept, another is the idea of the Anthropologie stores, which upon entering gives you the feeling of being in a bohemian apartment. I also like Uniqlo’s concept, though this time not because of the story, but because of their simplicity. Alain Personally, I like the concept of Globetrotter stores because of the fantastic shopping experience. I also like the new Breuninger store in Düsseldorf because of the very well-accomplished mixture of shopping and relaxing zones. Plus, I see a very positive development for airport shopping nowadays, some people go to the airport just to go shopping! Christina I almost exclusively use Apps or the internet to buy everything from furniture to fashion on my mobile. I only visit physical stores spontaneously, in new Independent areas or during trips. When online browsing
14 oz. Haus Cumberland | Berlin
I often discover new shop pages, as well as new, smaller brands — it offers me more diversity. With concepts such as Farfetch.com, where premium shops are bundled onto one page, online shopping simply offers a more positive experience. Which stores are the industry currently talking about? Chris At the minute, the industry loves to talk about retail stores with a wow factor and some sort of new innovation. Ten years ago, this was Apple with their glass staircases, innovative use of space and the genius bar. Today, it’s Burberry with their huge media wall, RFID enabled mirrors, tablet toting staff and live streamed catwalk shows. Additionally, we have Audi with Audi City, Nespresso with their very impressive flagship stores and boutiques and adidas with their virtual footwear wall. Equally, I think we need to recognise retailers like John Lewis, who are doing great things with their retail operation, turning it into a true omnichannel proposition, even if it doesn’t have the obvious wow factors that the other retailers I mentioned have. There will of course be new talked about brands and retailers in the future and I believe the most successful examples will be the ones that combine the hidden behind the scenes work with the innovative wow factors. Marc In Germany, Breuninger in Düsseldorf is certainly a milestone for static retail concepts. It is not only artistically pioneering, but also conveys the content with a very clear approach. Without a clear approach, a concept today has no chance of reaching the profile it needs in order to be successful in a competitive market such as Germany. Ralph & Other Stories and our new Aesop store in Berlin. Breuninger in Düsseldorf. Ulrike About the shortly opened Uniqlo store in Paris — located in the historic former Usine de la Société des Cendres at 39 rue des Francs Bourgeois. Behind a classic facade an impressive red brick chimney is growing up through the store’s many windows. Alain About the new types of concept stores like 14 oz. in Berlin or the new Bikini Mall.
Liganova. The BrandRetail Company
Liganova. The BrandRetail Company stands for saleseffective, cutting-edge brand communication, showcasing brands and products using authentic and emotional storytelling. Karin Leiberg has worked as Trend & Market Analyst in the US, afterwards reported for fashion & trade publications. As Editor-inChief at Liganova, she is currently responsible for content creation & concepts for clients as well as Liganova’s own media, such as the newly launched »The Industry Insider« format or »Berlin Inspires«.
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WAD › Jungle—TradeShow Guide Summer 2014
WAUTHIER ›success‹ padded jacket JOE SAN | jacket worn underneath & trousers AMI | shirt PICK POCKET BENJAMIN ›rockmen‹ padded jacket JOE SAN | jacket worn underneath & trousers HOMECORE | shirt PICK POCKET
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TradeShow Guide Summer 2014—WAD › Jungle
jungle WAD Shot by Bertrand Le Pluard Styling Edem Dossou Hair Junko Komada | Make Up Takayuki Nukui Style Assistant Iris Gonzales Casting Casting Office Thanks Rosa & Martine | Big Thanks & plants Truffaut Amazon Girls Angie, Ashley & Louise
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WAD › Jungle—TradeShow Guide Summer 2014
TradeShow Guide Summer 2014—WAD › Jungle
BENJAMIN ›rockmen‹ (left) padded jacket JOE SAN | jacket worn underneath & trousers HOMECORE | shirt PICK POCKET WAUTHIER ›success‹ (right) sweater MANUFACTURE REGAIN | shirt worn underneath IKKS
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Arthelps—TradeShow Guide Summer 2014
Morro do Papagaio Arthelps In the B&B Luna Park this season we have a very special exhibitor; ›Arthelps‹. This non-profit organization aims to help the youth from socially disadvantaged backgrounds discover their artistic potential and live it out. In February 2014 the ›Arthelps‹ team travelled to the Morro do Papagaio favela in Belo Horizonte, Brazil, to engage a two-week creative project with the children and teens from these slums. The major goal was to design a t-shirt collection together with the youth. Motives that arose included the namesake of the favela, the parrot, and unsurprisingly: football. Especially with all the excitement of the World Cup being held in Brazil, this theme is everywhere.
Text Lee Stuart Photography Julia Werner
After the two weeks literally hundreds of designs were made and then digitized. The team had an abundant supply of material, more than it had hoped for. The project was already a success for a different reason though; the workshop is about much more than just designing t-shirts. The aim of the creative work is that young people discover unknown aspects in themselves and thereby broaden their horizon. When designing, there are rules, but these are only there to be broken. The team consciously encourages new thoughts and tries out new concepts and ideas. Amazing results, surprises and moments of happiness are guaranteed.
TradeShow Guide Summer 2014—Arthelps
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In the end, a total of 12 t-shirts forming the »Morro do Papagaio« collection derived from the creative output. Made from 100% certified organic cotton and manufactured in Europe, it carries the story of the children and youth of the favela »Morro do Papagaio« and its welcoming hosts out into the world. With the proceeds of the sales, ›Arthelps‹ promotes educational projects in the favela — in cooperation with the Association GAC, which is located on site.
ARTHELPS is a non-profit organization. Projects are funded solely by donations. You therefore have the opportunity to help fund a very specific purpose with your donation. BANK: BW | Bank Account: 282 236 5 IBAN: DE81 6005 0101 0002 8223 65 BIC/SWIFT Code: SOLADEST
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Highsnobiety—TradeShow Guide Summer 2014
trending performance anxiety written by Douglas Brundage
Astrid Andersen Topman Collection
The artist Tom Sachs, in a recent Man of the World magazine interview, referenced the Shaker religious movement as a core inspiration for him. Its founder, Mother Ann Lee’s »dedication and discipline of production« made a lasting effect on the prolific provocateur.
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TradeShow Guide Summer 2014—Highsnobiety
and co-op some of traditional athletic apparel companies’ market share by launching sub-labels focused around sport. UNIQLO surprised many by scooping up a 5-year contract from tennis star Novak Djokovic in 2012. It has since launched a full line of sportswear under his moniker. Womenswear mogul Tory Burch has also expressed interest in breaking into the high net-worth worlds of yoga, golf and tennis — announcing that her label will expand into activewear in March of 2014. »I find a lot of women wear what they wear to go to the gym all day long,« she told Women’s Wear Daily in an interview.
Bianchi by Gucci
By mixing the spiritual with the material, Shakers believe that good, continuous, mindful craftsmanship can be roughly equivalent to prayer. Yet when it came time for Sachs to partner with a brand for his 2012 Park Avenue Armory SPACE PROGRAM: MARS exhibition, he chose performance icon NIKE in lieu of brands known for workmanship of a more traditional, European nature. Sachs’ limited-edition apparel program is just one isolated example of how technical garments have recently usurped the formal as a facet of modern luxury. From highend fashion houses to mass-market trend-chasers, it seems that every force in the industry has been clamoring to get a slice of the sportswear market as of late. Some analysts have sought to explain the trend by referencing the extension of work hours in major cities, leading to a ›day-to-night‹ look being less important than a ›gymto-work‹ one. Others cite the healthy living phenomenon that has showed no sign of slowing down — making green juice and SoulCycle branded apparel the chicest accessories around for both men and women in major cities. Business of Fashion deemed it the »post-workout look.« Designer Alexander Wang became famous for referring to his signature combination of luxe activewear and technical performance pieces as »off-duty model.« Whatever the impetus was, high-net worth consumers have been devouring the upscale sportswear aesthetic for the last few fashion cycles. Established old-world labels like Chanel have non-ironically produced — and sold — everything from performance-focused ski and snowboarding accessories to $9,000 surfboards and $1,500 tennis racquet sets. Hermes once manufactured an ultra-premium, $13,000 basketball. Gucci makes a $890 biking helmet … and a $14,000 bicycle. As with all trends, there has been a trickle down effect, with mid-market and fast fashion brands attempting to graft equity off of the upscale performance aesthetic
H&M, presumably eager to carve out a niche that hasn’t yet been dominated by competitor Zara, launched a sportswear line at the end of 2013. The Swedish brand’s apparel was designed in-part by a slew of its home country’s 2014 Winter Olympic athletes. After H&M’s announcement, Bloomberg Businessweek noted that the margins on workout gear are attractively high, with »the materials that work well for wicking sweat … [being] relatively cheap. Such stuff as polyester, spandex, and nylon comes from factories, not from plants or animals. A lot of workout clothes these days don’t even incorporate cotton, let alone cashmere.« UK mega-retailer Topshop has since launched Topman Sports and tapped Danish designer Astrid Andersen for an A$AP Ferg-modeled capsule collection of her signature upscale take on sportswear. Online-only retail trailblazer and technical sportswear brand ISAORA has also entered the fray with its first attempt at an explicitly gymoriented collection called #TrainBetter. Indeed, with so much new competition, attempting to own a slice of the sportswear market has now become a necessity rather than a strategic choice for many labels seeking to expand into a truly »lifestyle-oriented« product offering. Whether luxurious design cues, an austere aesthetic, an emphasis on technical fabrics and innovation or old-fashioned athlete endorsements will help any of the aforementioned labels outshine the competition is yet to be known.
As always, the devil is in the details.
Get your free copy at the B&B Magazine Lounge
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BBB News—TradeShow Guide Summer 2014
WOMEN’S SUMMER True Summer Feelings A fine-tuned mixture of classy, stylish, quirky, confident & strong. Here comes the preview to the women collections that await you on B&B grounds!
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TradeShow Guide Summer 2014—BBB News
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01 — Modström a brand that ›breathes the now‹, celebrates 10 years of creating fashion that is impulsive, fun. ›Its distinct high-street fashion is feminine with a raw edge and is designed for young women.‹ Booth H5.13.2 02 — The Lacoste creation has become a lifestyle brand which combines elegance and comfort for ladies & gentleman of the new age. Booth A20 03 — kerber’s well tailored collections have a timeless quality and are marked by carefully selected materials that are easy to handle and flattering to wear. Booth H5.25.8 04 | 05 — The Belgian retro-futuristic accessories brand Komono has always had a thirst for blurring the lines between the classic and the new, between design and fashion, between minimalism and color, between accessories and lifestyle. For their F/W 2014 collection they have taken their journey further, choosing the road less traveled to discover new patterns, new shapes and textures to be inspired by. Booth A62.3
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06 — mbyM’s signature style is raw femininity mixed with Scandinavian coolness. In their stylish and uncompromising yet original and affordable designs, the mbyM girl is always one step ahead. Booth H5.14 07 — Water, mirroring the sun. It reflects our summertime feeling. The emotions that come and go with the pure warm light on our skin. ENJOY B&B SUMMER!
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BBB News—TradeShow Guide Summer 2014
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MEN’S SUMMER True Blue It’s not all about denim — but almost. A preview on hot, indigo coloured B&B collections. Let’s call them the must-haves for the upcoming seasons.
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TradeShow Guide Summer 2014—BBB News
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01 — Tony Pa[tella] and Pete Sear[son] started Tellason in 2009 back when the North American economy was suffering its lowest point in our generation. Their hearts were set on making something that reflected their personal sensibilities: durability, classic, non-regrettable, and a peppering of sarcasm and punk rock ethos. Booth FD15
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02 — Facing West is a small textile craft company that produces handmade quilts, hand-embroidered garments and other textile pieces. Drawing on heritage crafts from all over the world Facing West tries to capture the human touch and the beautiful imperfections that can result only from the human hand. Booth H7.26 03 — Rising Sun is a finer menswear brand hailing from the Eagle Rock neighborhood of Los Angeles, CA. Their garments are made to age as well as the wearer, with an aesthetic and feel that exudes timelessness. Booth H7.20 04 — BLUE BLUE JAPAN put the essence of Japanese traditional art and craft skills through their own filter. The collection includes some casual items such as T-shirts and jeans, important elements of BLUE BLUE JAPAN’s original dressy casual style. Booth H7.2 05 — Three Animals is made for nostalgic minds. Eastern minimalism and understated nuances pair with the characteristic French flair. Booth FD04 06 — 3sixteen returns with an expanded range of denim, cut & sewn of custom woven Japanese selvedge fabrics. The denim collection is complemented by premium basics, timeless accessories and well tailored seasonal pieces, all produced in the USA. Booth FD16 07 — Bruun & Stengade celebrate 10 years of success. After a decade of never compromising on quality and always striving after being exceptional, they have now reached an international breakthrough. Booth H6.15.2
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BBB News—TradeShow Guide Summer 2014
URBAN SUMMER 01
Never Enough Never enough colours, never enough craziness and never enough creativity! Meet the preview of the brand-new street styles. All at once at B&B.
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TradeShow Guide Summer 2014—BBB News
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01 — The Lacoste Footwear S/S15 collection takes Lacoste’s sporting origins into the city. Sailing inspired styles are adapted for a contemporary lifestyle, while clean lines and crafted silhouettes bring Lacoste’s tennis and golfing history to life. The collection is split into three themes: Urban sail & sea, Clean lines and Crafted Silhouettes. Booth A20 02 — For S/S15 Smiley launches its latest offering from premium streetwear collection which is an apparel collection inspired by digital emoticons. Smiley is also exhibiting the latest technical accessories from the happiest brand in the world that include sunglasses, headphones and skateboards. Booth A15.3 03 — Proudly celebrating over fifty years of British style culture: Ben Sherman. Their button-up shirt is an icon, adopted by youth culture and style movements from the Mods of the 1960’s. Visit their collection inspired by the nostalgia of a ›Great British Summer‹ at Booth H6.17.2
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04 — The three young guys who make up the Danish rock band Dúné have always been known for their great style. Now they’ve begun collaborating with the Danish fashion brand minimum and show the collection for the first time at B&B to the industry. Booth A33 05 — Sweet Pants is a label dedicated to a single product: the sweat pant! This stylish French brand uses premium materials with a particular focus on details to make these absolute must have and exclusive experience garments. Booth A62.2 06 — The classic American Tennis brand K-Swiss stands for on court performance and off court style. For S/S 2015 the collection will be merchandised into several product themes, like ’80s / ’90s tennis, pastel tennis and a vintage racquet pack, all characterised by all American Heritage Tennis. Booth A36 07 — Carhartt WIP is the contemporary way of living the Carhartt brand, reshaping the outstanding Carhartt workwear legacy. Always staying true to the Carhartt initial set of core values: quality, durability and comfort. Booth H7.14
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jeans shirt › Strellson shorts › iracema scharf
TradeShow Guide Summer 2014—Vangardist › Into the pool
into the pool www.vangardist.com Creative Director & Fashion Editor Mirza Sprecakovic Photography Julie Brass Hair & Make Up Alexandra Elena Models Rado V. | Adriana Hodossyova
B&B summer comes with a lot of bling, naked skin and sexy beachwear … what other city embodies this more than Barcelona? No wonder that the team of our hot & new media partner ›The Vangardist‹ hit the hilly residential area of the Catalan metropolis to shoot a tribute to body-obsessions. The outcome: so much hotness that it needs to cool off by the pool. In the mood? See you at Copacabana BBBeach!
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He shorts › iracema scharf She coat › Replay | body & shoes Stylist’s own jewellery › vintage
this page Bikini › iracema scharf | watch › Diesel hat › FCUK | jewellery vintage next page swimsuit › American Apparel | Body › ep_anoui by Eva Poleschinski | sunnies › Tod’s jewellery › vintage
TradeShow Guide Summer 2014—Seoul’s Soul
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Seoul’s Soul A fashionable conspiracy of the Far East »Pali! Pali!« resounds in Seoul’s streets. »Faster! Faster!« South Korea has been racing up the road to recovery since the end of the Korean War. by Katharina Hegemann
As fast as PSY’s ›Gangnam Style‹ anthem, mocking Seoul’s Ferrari-and-furs nouveaux riches, made it to the top of our music charts in 2013, the city has emerged as one of the most hip — and most underrated — cultural capitals in the world. Cruise-line-proportioned flagships, architecturally bombastic headquarters, museums celebrating traditional houses to handbags, haute and sizzling restaurants are all competing for the attention of its 10 million increasingly affluent residents. South Korea never just copies Western styles but puts its own topspin on music, fashion, food and technology. The sidewalks of Seoul are one big fashion show. Both men and women dress to impress and boutiques, starring designs by local designers, flourish to the max. Trendy stores are featuring potpourris of quirky Korean labels desirously snapped up by young urban hipsters. Seoul may not be in league with Paris or Milan, but considering that the city has its own fashion week and is turning out world-famous designers, perhaps it soon will be … For sure the Seoul Metropolitan Government [SMG] has already picked up on that prosperous trend and designated Korea’s fashion industry as one of the city’s eight emerging industries to give strong government support and assistance to. To promote blossoming local fashion design talents and build networks with advanced fashion capitals, SMG has launched an ambitious initiative, titled ›Seoul Global Fashion Project‹. An initiative aimed at providing customized support to Seoul based designers to help them compete on the global market. Every year, 10 designers whose brands have been established since more than 5 years are chosen by the local and international judging panel to receive financial support for participating in international tradeshows, 1:1 business consulting and other promotion opportunities from the city government. Their first stop in Germany: BREAD & BUTTER Berlin. Let us introduce you to Seoul’s 10 Soul & their Pre 10 Soul. For the real life experience please visit them at Booth H7.4.
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Seoul’s Soul—TradeShow Guide Summer 2014
seoul’s 10 soul upcoming fashion designers Seoul’s 10 Soul promotes upcoming fashion designers and helps them raise global awareness and open doors for key showrooms in international cities. By showcasing in the world’s most important fashion capitals including Paris, Milan and Shanghai, the designers have already gained great attention from press and buyers from around the world. This season they have made it to Berlin and are eager to give a fulminant debut at BREAD & BUTTER.
› D.GNAK
fleamadonna
‹ CRES. E DIM.
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TradeShow Guide Summer 2014—Seoul’s Soul
‹ the studio K
‹ LEIGH
› Nohke J
Cy Choi ‹ GROUNDWAVE steve j & yoni p
HEOHWAN simulation
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Seoul’s Presoul—TradeShow Guide Summer 2014
MUNSOO KWON
› VINTAGE Hollywood
‹ ONE CHOI
ARCHE
› EASTLOGUE
DELL’ES
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TradeShow Guide Summer 2014—Seoul’s Presoul
pre 10 souls young upcoming fashion designers With the success of Seoul’s 10 Soul, SMG has launched Pre 10 Soul this year, yet another scheme to provide support to young and promising designers. Pre 10 Soul is for relatively young, but talented designers whose brands are up-and-coming and have been around for less than 5 years. It is a first-timer to showcase their designs at a show like BREAD & BUTTER. We are honoured to welcome them at our show!
‹ SURREAL BUT NICE
‹ LOWCLASSIC
‹ ALL AROUND SHIRT
› J Apostrophe
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24 Hours—TradeShow Guide Summer 2014
24 Hours
Zeitgeist products by Liganova
Work & Play If you want to treat yourself to a short break from all the trade fair activity, you can relax and lose yourself in the vibrant life of the city with its special delicacies or fabulous shops and boutiques. This exciting day will give you a great taste of the Berlin highlights, but be careful: it might make you want to come back again and again! To be prepared, get the newest pocket city guide summer edition at the BBBook Area, G5! presented by ›Berlin Inspires‹ The City Inspiration Guide by Liganova & LigaStudios.com
7 a.m.
Early Bird Coffee to Go
Squeezed between Kreuzberg residential blocks sits a century-old market hall that’s been revived to its former glory and purpose. Thanks to the Markthalle IX’s growing popularity, Cafe 9 is one of the increasing number of permanent fixtures of this distinctive and bustling architectural gem. In keeping with the trend, expect stylishly sparse interiors and superior third-wave coffee (the legendary Five Elephant are a main supplier). Café 9 Eisenbahnstraße 42 | 10997 Berlin +49 30 577 094 661
Zeitgeist products by Liganova. Corporate Publishing »Berlin Inspires«: … is conceived with a seasonal focus and leads to the most beautiful places that Berlin has to offer. »LigaStudios.com«: The online magazine reflects an inspirational journey and gives you an overall perspective on what is moving the world.
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TradeShow Guide Summer 2014—24 Hours
Shop Around 11 a.m.
Conveniently located adjacent to Soho House, École Boutique stocks sought-after fashion, jewellery and accessories from both local and international designers.
Power Breakfast 9.30 a.m.
There’s little in this homely café to invoke the dark desires of its name. Instead you will get some of the best baked goods and coffee around — an impressive feat considering the competition in these parts. Suicide Sue Dunckerstraße 2 | 10437 Berlin +49 30 648 347 45
École Boutique Torstraße 3 | 10119 Berlin +49 30 223 612 06 1 p.m.
Healthy & Hearty Lunch Break
Home to a selection of high design businesses and outlets, the Aufbauhaus at Moritzplatz has long been a Mecca for those in the know. Parker Bowles is a deli, bar and restaurant that opened in January 2014, catering mainly for the daytime crowds. Their changing weekly lunch menu is popular with locals working nearby, and if you’re in the area, we suggest you make a beeline. Parker Bowles Prinzenstraße 85D | 10969 Berlin
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24 Hours—TradeShow Guide Summer 2014
Treats to cool down 5 p.m.
Keen to show just how seriously they take their business, the owners of Hokey Pokey have borrowed a term that’s synonmous with quality and expertise. Their ›Eispatisserie‹ proves that ice cream really can be an artform. Into the Greens! 3 p.m.
Britz is a small district of Neukölln with a lot to boast about. Not only is it home to a castle and a UNESCO world heritage modernist housing estate, it’s also got this huge landscaped park with its own lake and waterside café. At the height of summer, this is the place to head if you’ve had it with fighting for towel space in the city’s better known — but no more beautiful — parks and lakes. Britzer Garten Buckower Damm 146 | 12349 Berlin +49 30 700 906 80
Hokey Pokey Stargarder Straße 73 | 10437 Berlin +49 176 801 030 80
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Shhh! Beauty Break
Once home to the Royal Danish Embassy, Das Stue hotel is a lavish example of neoclassical architecture, thoughtfully renovated by renowned interior designers. Draped in understated opulence. Perched on the edge of Tiergarten, the hotel features rooms and suites with views over exotic animals in the neighbouring zoo. Susanne Kaufmann Spa Drakestrasse 1 | 10787 Berlin +49 30 311 72 20
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TradeShow Guide Summer 2014—24 Hours
Berlin Insights by Daniel Brühl | actor Interview Berlin Inspires Picture Stefan Klüter
Which theatre appeals to you simply because of its architecture? To me the most impressive buildings are the Volksbühne in Linienstraße and the Berliner Ensemble at Bertolt-Brecht-Platz. When you take your family out for a meal, which restaurant do you choose? Florian is a classic choice. The Charlottenburg restaurant is so wonderfully reliable, you just know the food will always taste great. I like the regulars and the atmosphere: chic but still very chilled.
Tasty Dinner Time 8 p.m.
Founded by the team behind Grill Royal, the Pauly Saal and Bar has maintained the legacy of attracting celebrity guests, playing host to Angelina Jolie’s Berlinale after-party. The venue takes its name from the Pauly & Co. Murano chandeliers, drawing inspiration from the extravagant Weimar era. Lunch is a delightful affair and you can rarely go wrong with their set three-course menu. Dinner favours seafood, fish, and more obscure meat dishes such as Pommeranian ox entrecôte and young goat liver. Pauly Saal Auguststraße 11-13 | 10117 Berlin +49 30 330 060 70
Last drink of the Day 10 p.m.
Sip smugly on a cocktail while watching the sunset from the terrace of Berlin’s new hippest hotel, with its panoramic city views from the 10th floor bar. Monkey Bar Budapester Straße 40 | 10787 Berlin +49 30 120 221 210
Back from a trip — what places do you most look forward to? Definitely, Volkspark Friedrichshain. For a coffee in the park, Café Schoenbrunn is great, and for the evening I recommend a film in the beautiful open-air cinema. Another great location is Fruchtbar Café. I have breakfast there almost every morning. Where is the best spot for people-watching? I’m a big fan of the Markthalle IX in Kreuzberg, especially during Street Food Thursdays. Both the cultural and the culinary diversity reminds me of the market vibe in Barcelona. You designed the Spanish-inspired interior of Bar Raval. What’s your insider tip for great interior design in Berlin? Want to know a real secret? The best antiques can be found at Appretur Kaiserbrecht. This little shop in Prenzlauer Berg is home to some completely unique hidden treasures.
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TradeShow Guide Summer 2014—B&B Timetable
B&B Timetable Please take notes as we want you there!
08.07
WAD Get-Together
Fred Perry ¬ Nigel Cabourn Pop-Up Showroom
time from 5 p.m. location Booth L01, B&B Luna Park
time 6 – 8 p.m. location Laurel Wreath Collection Shop, Neue Schönhauser Str. 10, Berlin
Sportswear Drinks
Festa Do Carnaval do Brasil Starring: DÚNÉ time 7 p.m. location Luna Park
Olaf Heine Exhibition Vernissage time 7 – 8 p.m. location B&B Gates info invite only!
Public Viewing World Cup Semi-Finals time 9.45 p.m. location Luna Park
09.07 14 oz. Berlin, Mitte Live-music, food & drinks in the backyard time from 4 p.m. till late location Neue Schönhauser Str. 13, Berlin
time 6 – 7 p.m. location Booth A9.2, Urban Base
Festa Do Carnaval do Brasil Starring: Bonaparte time 7 p.m. location Luna Park
Public Viewing World Cup Semi-Finals time 9.45 p.m. location Luna Park
10.07 14 oz. Berlin, Mitte Live-music, food & drinks in the backyard time from 4 p.m. till late location Neue Schönhauser Str. 13, Berlin
B&B is DJ-ing you out!
We got tunes for you! Here’s where the good mood comes from …
Tuesday Jan Joswig 10 a.m. – 2.30 p.m. Luna Park Alex Gallus (Suchasound) 10 a.m. – 2.30 p.m. Urban Superior El Pez Soluble 2.30 p.m. – 7 p.m. L.O.C.K.
Wednesday Dreea 2.30 p.m. – 7 p.m. Luna Park Leo Olofsson 10 a.m. – 2.30 p.m. Urban Superior Jesse Garon 10 a.m. – 2.30 p.m. L.O.C.K.
Thursday
11.07
Olaf Heine book-signing
14 oz. Berlin, Mitte Live-music, food & drinks in the backyard
time 4 – 5 p.m. location BBBooks at Bücherbogen, Booth G6
time from 4 p.m. till late location Neue Schönhauser Str. 13, Berlin
Jay Sensuelle 2 p.m. – 6 p.m. Luna Park Inappropriate Touch 10 a.m. – 2.30 p.m. Urban Superior Malun 10 a.m. – 2 p.m. L.O.C.K.
TradeShow Guide Summer 2014—Media Partners
Media Partners Trade & Lifestyle Press
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Imprint—TradeShow Guide Summer 2014
Imprint PUBLISHER BREAD & butter GmbH & Co. KG Münzstraße 13 10178 Berlin, Germany Tel. +49 (0)30 400 44 0 Fax +49 (0)30 400 44 101 contact@breadandbutter.com www.breadandbutter.com
Susanne Kaufmann Spa Credit by Location | Pauly Saal by Stefan Corte | Monkey Bar by Stephan Lamprecht | Suicide Sue by Steve Herud
PUBLISHING DIRECTOR Karl-Heinz Müller
ADVERTISING SALES Alexander Kernlinger Christoph Berger
Editor in chief Katharina Hegemann Campaign Concept & Design Robert Dizdarević CREATIVE DIRECTion Bettina Lommatzsch Mareike Windisch IMAGE EDITING & FINAL DRAWING Gregor Wollenweber Natalie Brychcy PRODUCTION MANAGER Antje Krüger authors Karin Leiberg Douglas Brundage Lee Stuart TRANSLATION Jenny Boers PHOTO Credits p 18 › Talk Show Christina Kässhöfer by Immo Fuchs Fotografie p 54 › 24hours Portrait Daniel Brühl © by Stefan Klüter | Café 9 by Markthalle Neun | Suicide Sue by Michael Peterson | École Boutique by Tanyel Cetin | Parker Bowles by Rosa Merk | Britzer Garten by Archiv Grün Berlin GmbH | Eispatisserie Hokey Pokey by Oliver Kleinschmidt |
Main Partners
PR & COMMUNICATION Roberta Damaschun Katharina Hegemann
PRINTING Cover › Thomas Nickert Druck Veredelung GmbH Elch Graphics, Digitale-und Printmedien GmbH & Co. KG Inhalt › Henke Pressedruck GmbH & Co. KG Copies 17.500 DISCLAIMER The B&B Tradeshow Guide is published by BREAD & butter GmbH & Co. KG, Münzstraße 13, 10178 Berlin, Germany. Contributions, in which the author or company is named, do not necessarily reflect the opinion of the publisher. Place of jurisdiction is Berlin, Germany. COPYRIGHT All rights reserved by BREAD & butter GmbH & Co. KG. The copying of images or information with regard to the use of texts fragments of texts or image material including graphic design and photos demands prior written consent from the publisher.
Supportive Partners
BREAD & BUTTER 08. - 10. July 2014 URBAN BASE No. A22
www.mollybracken.com
Carnaval do Brasil
Tradeshow Guide Including B&B Area Guide
BREAD BUTTER And
Airport Berlin-Tempelhof 08—10 July 2014