B&B Breaking News International Season
KICK OFF! Barcelona Berlin Seoul
s y a ! w l A sun the
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Breaking News—Agenda 2015
Agenda 2015 Our history began in Cologne in July 2001.
A new tradeshow was born: BREAD & BUTTER — unconventional, different, out of thin air, somehow weird. Selected brands, in an old industrial building, the »Dreieckige Rundbau«. This was something new. Some were enthusiastic, others thought we were rather strange. We worked hard but also partied hard. We created a community. Many have good memories of the old days in Cologne. In January 2003, we moved to Berlin, because Cologne didn’t want us. All hard facts spoke contra Berlin: no purchase power, no urban fringe, a blank page. But Berlin instantly fascinated us, with its young and creative people, the Governing Mayor Klaus Wowereit, the art scene, but also the nightlife with its unmatched club scene.
We knew: people will love Berlin and gladly come. We were right, Berlin was a success right from the start. The fashion industry did not want a conventional trade show anymore; Cologne was dead, Berlin set from that day on. And everyone was happy to come to Germany’s new capital. BREAD & BUTTER grew at a spectacular speed.
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Bread & Butter Cologne campaign Right page:
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»Eckiger Rundbau« in Cologne, the very first venue of BREAD & BUTTER.
In 2005 already, we had used up our capacities in the Siemens Kabelwerk in Berlin-Spandau. It was too cramped, too small, too many people — staying there was not possible.
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Agenda 2015—Breaking News
Berlin, Barcelona, Berlin... In 2005 we moved to Barcelona. A city full of energy and street life, young and creative, nearly like Berlin, but everything was a lot closer together.
Barcelona became our second home. The venue, breathtaking, was the World Expo grounds from 1929 at the foot of the Montjuic. The historical halls, the Palau, the German Pavilion by Mies van der Rohe — all of them just indescribable. They all came, from Northern and Southern Europe, the Germans, the French and the Italians. We rushed from one visitor record to the next. For four years, Barcelona was »the international fashion meeting point«. In 2009 we went back to Berlin, because this was what the fashion industry wanted. We got
Tempelhof, wow what a location! The historical airport Berlin-Tempelhof, the biggest coherent building in Europe and one of the world’s most famous monuments. And once again we had huge successes. Once again, we had caught the »perfect wave«. Nearly all important brands were there. The fashion world celebrated Berlin. Everyone was happy that we had returned. With the support of the politics we signed a ten years contract [20 seasons] with Berlin for the
use of Tempelhof. I thought it would be good, after years of wanderings, to finally settle down. In these days, our 11th event at Tempelhof is taking place. In the course of the past years, a lot has happened, the strengthening of the vertical systems, the crisis, mainly in Southern Europe, online retail increasingly competes against brick and mortar retail, own stores of the brands, facebook, twitter, etc.
Left page, from left: -
BREAD & BUTTER Berlin campaign
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BREAD & BUTTER Barcelona campaign
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BREAD & BUTTER Berlin campaign Right page, from top & left:
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B&B Luna Park Siemens Kabelwerk 2004
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The Fira Barcelona, B&B Summer 2007
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The B&B community in Barcelona, firmly in the grip of the 2006 FIFA World Cup
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The Raw Walk Trough: G-star fashion show at B&B
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BREAD & BUTTER Berlingold 1969 Rolls Royce. This right hand drive Silver Shadow was painted in champagne and many parts were customized with beatgold.
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Denim Designer Lunch at the Tempel of Denim, B&B Berlin Summer 2012
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Welcome to the B&B Community! The new honorary member in the squad of ring bearers: the Governing Mayor of Berlin, Klaus Wowereit
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Tip, Tip, Tip on the Tightrope – Janelle Monáe performance at B&B Berlin Summer 2010
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BBB Connect Opening Momentum, B&B Berlin Winter 2014
Breaking News—Agenda 2015
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Agenda 2015—Breaking News
What’s next???
The wish for a real change is in the air. Everywhere in Europe and the US, new bigger and smaller trade shows and trading platforms pop up, everyone is fishing in the same lake in the competition for exhibitors and buyers. You can’t fight off the event organizers’ newsletter flood.
Exhibitors and visitors start questioning the trade show system: too much, too boring, everywhere the same, too stressful, too regional, just not cool anymore — no one wants to spend hours in the cab or shuttle. People start to stay away due to that, they are sick of it.
You get the impression that all buyers are on the road to everywhere, there is downright trade show tourism going on. But the same brands and collections are shown in all fashion cities.
On their hunt for content and ads, the textile trade press writes about every event, regardless of its significance. This leads to further uncertainty.
The peak of perversion is if the same collection is shown in the same city at the same time at different trade shows. Based on the motto: Dear buyer, we will get you one way or the other, somewhere, if not here than there. But the orders are written later and later. Nevertheless, the goods should be in the stores on time for the start of season. It’s the story of chasing your own tail.
From top: -
Ray Cokes greets the audience at the B&B Opening Party
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Klaus Wowereit, Karl-Heinz Müller, Jos van Tilburg
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Gerrit Voss and Marco Götz
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Carlos Ortega and Karl-Heinz Müller
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Custodio Dalmau, Jordi Hereu I Boher
in Barcelona in Summer 2008
For three, fours seasons, many people have increasingly been asking me: Karl-Heinz, what’s next!!! Do something. I have given answers, tightened our portfolio, open and loud considered including the end consumer, made extra efforts. But this is obviously not enough. The wish for a real change is in the air, I can smell it.
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Agenda 2015—Breaking News
This!!!
makes Bread & Butter the International Season Kick-Off.
Barcelona and Berlin are BREAD & BUTTER’s hometowns, and the ideal metropolises for modern lifestyle and street culture. And one more: From 3rd–5th September 2015, BREAD & BUTTER In January 2015, BREAD & BUTTER will take place in will additionally take place in Seoul/South Korea. This Barcelona, on our known, beautiful grounds. Early, even event of course is out of competition against Europe. In earlier than usual: from 8th–10th January 2015. Seoul, we want to bring together the top brands from Street & Urbanwear from all parts of the world. This makes BREAD & BUTTER We have thought a lot about which Asian city could fit THE INTERNATIONAL SEASON KICK-OFF. to our brands and to BREAD & BUTTER. Seoul is the In summer, we will be back in Berlin, in our incompa- right one, definitely. Seoul is very young, progressive, rable location, Berlin-Tempelhof. hungry, independent, street life and there is real power, plus Seoul wants us. I will announce the exact date, the tendency is towards an earlier one. In the next years, we will move back and forth between Barcelona and Berlin, in winter at approx. 20°C in Barcelona, and then back to the Berlin summer, true to the motto »always the sun«. Clockwise, from top & left: -
Palau Nacional, Barcelona
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Dongdaemun Design Plaza [DDP], Seoul
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Opening Party at Airport Berlin-Tempelhof, B&B Berlin Winter 2014
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Agenda 2015—Breaking News
Grand Slam.
Barcelona, Berlin, Seoul... On 2nd May 2014, we signed the »Memorandum of Understanding for the Implementation of BREAD & BUTTER Seoul Show & Mutual Cooperation« with the Mayor of Seoul. On 12th September 2014, thus in two months, we invite all interested brands to Seoul in order to check the situation there. The Mayor of Seoul, Mr. Won Soon Park, will welcome all of us personally.
A lot of good news, I think. We’re working on the »Grand Slam«, everyone knows what this means. Now we are in Europe’s two best cities, namely Barcelona and Berlin, and in Seoul/ Asia. One city is still missing to complete the »Grand Slam«—of course we also have to go in yet another direction. The American continent is still waiting for us. WHERE???WHEN??? Clockwise, from top & left: -
Pierre Morisset, Adriano Goldschmied
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Karl-Heinz Müller, Elio Fiorucci, Francois
Girbaud, Renzo Rosso, Jason Denham
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Daniel Grieder, Oliver Timm
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Stefan Crämer and team
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Walter Van Beirendonck
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Wolfgang Joop, Shauket Imam,
Klaus Wowereit, Karl-Heinz Müller
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Roland Mary, Karl-Heinz Müller
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Alberto Candiani and friend
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Arthur Hoeld, Andi Heep, Herbert Hainer,
Karl-Heinz Müller
But for now, I wish you a successful BREAD & BUTTER BERLIN! Best Regards,
B&B Breaking News Spring 2015
Barcelona
B&B International Season
KICK1 OFF Barcelona Berlin Seoul
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Barcelona—Breaking News
We are BBBack! Always the Sun!
The Hives live at B&B King Size Barcelona
B&B Opening Ceremony at Palau Nacional
Spanish Working Climate A holiday destination as a working place for the fashion industry. The popular vacation spot turns into a versatile hub for fashion trends in young and dynamic surroundings and boasts on top a one-of-a-kind nightlife experience. The fairgrounds are well known and a dream coming true; of an industrial, morbid beauty they completely suit BREAD & BUTTER’s philosophy. Herewith, the North-South axis is reanimated for the B&B community. We can’t to be the first to welcome you to a new Fall/Winter season. Here, in Barcelona. Més que a city!
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Barcelona—Breaking News
Daumenkino
From the flavours seducing you at the Boqueria to the stunning views of Gaudís works—a visit to Barcelona makes it impossible to keep your mouth closed. Few cities can claim to be forever changing and reinventing themselves as much as the beautiful capital of Catalunya. It is this very fashionable quality that once earned it the nickname »The Madonna of the Cities«. Barcelona honors this reputation by remaining a place of contrasts: a city where modern, vibrant youth roams along medieval streets and roman vestiges. It reminds one of a capricious woman that dons very few clothes to sunbathe at the beach, even less to enjoy the [in]famous nightlife and yet … wakes up early in the morning to wear a business suit like no other. Forever different, forever the same and forever stylish. Comes as no surprise that BREAD & BUTTER couldn’t stay away. Thus we are very excited to pay a visit to our former home and yell : Visca Barcelona!
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Breaking News—Barcelona
Visca Barcelona! BBB Benvinguts a Barcelona!
Mies van der Rohe Pavilion
LeLook
»European sophistication and mediterranean lifestyle: a match made in Barcelona!«
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Barcelona—Breaking News
Hot as Fira It’s packed, it’s loud, it’s inevitable — somos en la Fira de Barcelona!
Breaking News—Barcelona
The glorious return of Bread & Butter to Barcelona calls for a place of international prestige closely related to the city’s fair trade tradition and of great importance in the European landscape. Enter Fira de Barcelona. The history of the Fira goes back as far as 1888, but it was officially constituted in 1932. Since then, it has mirrored the ups and downs of Spain’s social, economic and business changes and served as a platform for innovation, economic promotion and international exposure.
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Barcelona—Breaking News
Fira Barcelona The Location Palau B&B Opening Ceremony
Italian Pavilion
German Pavilion by Mies van der Rohe
Z.6
B&B Special Guest [by invitation only]
UPTOWN
AV. DE RIUS I TAULET
2.2
2.3
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AV. DE LA REINA MARIA CRISTINA
2.1
DOWNTOWN
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2.4 1
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PLAÇA D’ESPANYA
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Breaking News—Barcelona
Size is King B&B Areas Its greatness is better explained in numbers: At the Fira de Barcelona, tradition and innovation create a combination as perfect as …well…bread and butter. Nearly 100.000 m 2 for BREAD & BUTTER BARCELONA! One of the city’s most remarkable buildings forms the backdrop of the tradeshow for selected brands — the Palau Nacional. The Catalan National Art Museum is located at the foot of the Montjuïc mountain and upside from Plaça d’Espanya. An imposing scenery and the marvellous panoramic view over the Avinguda de la Reina Maria Cristina with its fountains, up to the mountains on the horizon, await B&B visitors. No fashion tradeshow without a runway! The Italian Pavilion is a splendid venue for runway shows where B&B brands will have the opportunity to organize a memorable show-off! An architectural star of its own is the Pavelló Alemany — the German pavilion built by Mies van der Rohe. Simple forms and extravagant materials form the perfect location for an exclusive B&B guest …
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Young Fashion
15,624 m2
2.1 Superior Women 2.2 Womens & Menswear 2.3 Design & Agents [pre-built] 2.4 Accessoires & Gadgets 21,390 m2 3
Luna Park
ca. 20,000 m2
4 Level 0–6 Sport & Street Level 7–9 L.O.C.K.
15,408 m2
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Upcoming Designers
4,000 m2
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Denim & Contemporary Urban Wear
19,100 m2
Z.6 Runway Shows total
2,400 m2 97,922 m2
B&B Breaking News Summer 2015
Berlin Shine as bright as »Goldelse«. Berlins’ Victory Column sits on a hall of pillars. For BREAD&BUTTER the most important pillar is the B&B community. The tradeshow for selected brands will always be held in the most extraordinary and visionary places of the world — but without its crowd it’s not the same. Airport Berlin-Tempelhof is another tremendous pillar where the B&B community celebrated 11 remarkable seasons — and there’s much more history to write here in the future. Let the Airport Berlin-Tempelhof shine in bright summer light!
B&B International Season
KICK2 OFF Barcelona Berlin Seoul
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Berlin—Breaking News
Berlin No downtown but hometown.
Torstraße Blockparty © Ailine Liefeldt
mural by superblast
Berlin — »Im Sommer tust du gut und im Winter tut’s weh« Seeed
Oranienstraße © Paul Glaser
[»You give comfort in summer but hurt in winter«]
Oh wonderful city of contradictions, where old and new, fast and slow, work and party, beautiful and ugly, stone and plastic, clean and dirty coexist peacefully most of the time —and when they clash, a tension is created that underlines its peaceful broad streets and beautiful old houses. Berlin, great city of »Berliner Schnauze« where you can say what you think and don’t waste your time on petty small talk, where random encounters with people from all over the world can lead to anything from a beer in the Eckneipe to new business ideas. This city is a city for artists, for creatives, for people who have time to enjoy the good things in life — and you know these are always free! Here, fashion is street, and street is the fashion. Berlin just makes you wear trainers, since high heels only get stuck in its pavement’s many cracks!
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Berlin—Breaking News
Airport Berlin-Tempelhof »The mother of all airports.« Lord Norman Foster
Breaking News—Berlin
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Berlin—Breaking News
Per Hakans [blue suit]
If you’re not in, you’re out!
Just as Berlin is the city of reinvention, the history of the Airport Berlin-Tempelhof, this architectural jewel in the centre of Berlin, is a true symbol for reinvention: The old terminal was originally built in 1927 and underwent massive reconstruction in the 1930s. Under the name »Zentralflughafen Tempelhof-Berlin«, it quickly became one of the world’s busiest airports. The building complex was designed to resemble an eagle in flight with semicircular hangars forming the bird’s spread wings, but construction was never finished due to World War II. All German civil aviation was halted on 2 September 1939. In accordance with the Yalta agreements, Airport Tempelhof was turned over to the United States Army on 2 July 1945 by the Soviet Union as part of the American occupation sector of Berlin.
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Breaking News—Berlin
A perfect Match Berlin-Tempelhof True symbol of reinvention
BBBig Times
Berlin Summer
The Airport Berlin-Tempelhof became a symbol of international solidarity as the starting and landing point of the Berlin airlift by the Western Allies. The airlift supplied West Berlin’s starving population from 23rd June to 12th May 1949 with vital basic commodities and food during the blockade by the Sovjet Union that had halted all traffic by land and by water into or out of the western-controlled sectors of Berlin. After air traffic at Airport Tempelhof ceased for good on 30th October 2008 and Tempelhof could be used as an event location, BREAD & BUTTER took this historical chance for returning home in summer 2009.
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Berlin—Breaking News
BBBerlin
Business & Community Be open to a visionary future! »You are the reason why we are different!«
Mos Def in concert
Airport Berlin-Tempelhof in action
The grounds of the airport impress and inspire exhibitors and visitors alike. The logistic preconditions of the c-shaped complex with its vast airfield and its spacious hangars are a perfect match for the needs of BREAD & BUTTER: The hangars are the ideal backdrop for the brands’ presentations: their concrete floors, faint colours and industrial charm do not distract from the brands’ colourful stand constructions and collections. The airfield with its unparalleled panorama onto the horizon provides perfect conditions for BREAD & BUTTER’s matchless Luna Park: eat, drink and party with an astounding view! Although BREAD & BUTTER has always chosen historic buildings originally designed for completely other purposes than a fashion trade show, the reinvention of the Airport Berlin-Tempelhof as home to the tradeshow for selected brands topped it all.
B&B Breaking News Seoul
Fall 2015
Seoul’s Soul
YOUNGJUN KOO | I’M KOO
The up-and-coming fashion capital of Asia As fast as PSY’s »Gangnam Style« anthem made it to the top of our music charts in 2013, the city has emerged as one of the most hip — and most underrated — cultural capitals in the world. Cruise-line-proportioned flagships, architecturally bombastic headquarters, museums celebrating traditional houses to handbags, haute and sizzling restaurants are all competing for the attention of its 10 million increasingly affluent residents. Welcome to Seoul!
B&B International Season
KICK3 OFF Barcelona Berlin Seoul
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SEoul—Breaking News
Seoul City Fashionable intrigue of the Far East
YOUNGJUN KOO | I’M KOO
»Seoul is the right one. Seoul is very young, progressive, hungry, independent, street life and there is real power, plus Seoul wants us.« Karl-Heinz Müller
YOUNGJUN KOO | I’M KOO
South Korea never just copies Western styles but puts its own topspin on music, fashion, food and technology. The sidewalks of Seoul are one big fashion show. Both men and women dress to impress and boutiques, starring designs by local designers, flourish to the max. Trendy stores are featuring potpourris of quirky Korean labels desirously snapped up by young urban hipsters. For sure the Seoul Metropolitan Government has already picked up on that prosperous trend and designated Korea’s fashion industry as one of the city’s eight emerging industries to give strong government support and assistance. It’s about time for Europe to create a footprint on the Asian market. It’s time for BREAD&BUTTER SEOUL.
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SEoul—Breaking News
Floating Island A breath-taking location
Islands in the Sun — appeal to everyone throughout the day and night with a stunning view of the river !
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Breaking News—Seoul
A true masterstroke of engineering, the Floating Island is the nation’s first artificially created island, located by the shores of the Han River in Southern Seoul. The unique venue, part of Seoul’s Hangang River Renaissance Project, aims to enhance riverside recreation areas and natural ecology. Shaped like a flower, the Floating Island comprises 3 linked islets, containing a convention hall, restaurants, shops and a floating stage called Media Art Gallery designed with a massive LED screen against beautiful Han River backdrop for multimedia shows and many other events. Wouldn’t this be the ideal location for the infamous B&B Opening Party? A city full of opportunities …
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Seoul—Breaking News
Dongdaemun Design Plaza
[DDP] Zaha Hadid Architects
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Breaking News—Seoul
Hadid’s masterpiece — a place for people of all ages and a catalyst for the instigation as well as an exchange of ideas.
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SEoul—Breaking News
Early Arrival of the future! Epicentre for the Creative Industry
Seoul Fashion Week
Inside Dongdaemun Design Plaza
The DDP, designed by one of the world’s top-notch architects Zaha Hadid, has been envisioned as a cultural hub at the centre of one of the busiest and most historic districts of the city. It’s the world’s largest three-dimensional asymmetrical architectural structure, representing the dynamism of the Dongdaemun area and the cultural vitality of the city. Hadid’s masterpiece is a place for people of all ages and a catalyst for the instigation and exchange of ideas and a place for new technologies and media to be explored. The fluid design encourages the greatest degree of interaction between the park and the people of Seoul. After the Grand Opening on 21st March 2014, at this unique and new attraction of Seoul City, more than 2 million visitors enjoyed a variety of exhibitions, the Korean fashion week and events as well as they exchanged and shared cutting-edge information and innovative ideas on creative industry and design. With a total floor space of 87.000 m2 encompassing 15 unique spaces and the pioneering architecture the DDP is the ideal setting for an international show as BREAD&BUTTER. See you soon, in Seoul! 서울에서 곧 다시 봐요 & 서울은 여러분을 환영 합니다