Breakbulk 2024 Media Kit

MEDIA KIT 2024 The only platform that offers access to the entire breakbulk and project cargo industry through media and in-person events – the market leaders in each region.

Inside: Audience I Social Media I Products I Schedules & Pricing breakbulk.com/page/advertise

BREAKBULK MEDIA PRODUCTS Breakbulk Media products unite the industry in-person, in print and online throughout the year.

Advertising with Breakbulk is an effective way to extend your event participation by generating interest in your company before, during and after our events: Breakbulk Middle East in Dubai, Breakbulk Europe in Rotterdam and Breakbulk Americas in Houston.

Advertising is also a great way to connect with industry professionals throughout the year and at times that coincide with your company’s marketing plans and milestones.

When you advertise and sponsor with Breakbulk Events & Media, you align your company with the leading business connector for everyone involved in the delivery of projects

throughout the world. Take a look at Breakbulk media products, which range from broad industry coverage to reaching key constituencies exclusive to Breakbulk like Women in Breakbulk, Global Shipper Network members and to the next generation of industry talent. Our sales team can help you put together a media plan to reach your goals in 2024.

EUROPE 2

EUROPE 21-23 MAY 2024

EUROPE 21 EUROPE 21-23 MAY 2024

EUROPE 21-23 MAY 2024 breakbulk.com/page/advertise

THE BREAKBULK AUDIENCE OUR DATABASE

30,000+ The database includes*: • Registrants from past shows • Subscribers via the three Breakbulk event websites • Event attendees who have subscribed to receive event updates, BreakbulkONE newsletter and Breakbulk magazine digital edition

COUNTRIES

TOP 5 COUNTRIES

167

45 %

Europe

9%

Other (primarily Asia)

21 % United States Arab 9 % United Emirates

EVENT REGION BREAKDOWN 18 % Middle East/ Africa

8 % Germany 7 % Türkiye 6 % Netherlands

28 %

Americas

SECTORS

accounts for

51 %

contacts

5%

Road Transport

33 %

Freight Forwarding & Logistics Services

11 %

Cargo Owners

3%

IT Technology

16 %

Maritime Transport

9%

Associated Services

2%

Air Transport

13 %

Equipment

7%

Ports & Terminals

1%

Rail Transport

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EUROPE

EUROPE

EUROPE

EUROPE

EUROPE

EUROPE

EVENT STATS Breakbulk Middle East 2023

Breakbulk Europe 2023

Breakbulk Americas 2023

Attendance 6,496

Attendance 10,445

Attendance 5,665

Countries 98

Countries 126

Countries 65

Top sectors Freight Forwarder: 37%; Maritime Transport: 20%; Industry-related Service: 6%

Top sectors Freight Forwarder: 33%; Maritime Transport: 30%; Ports & Terminals: 11%

Top sectors Freight Forwarder: 27%; Maritime Transport: 20%; Road Transport: 15%

BGSN Attendees (Cargo Owners) 225

BGSN Attendees (Cargo Owners) 444

BGSN Attendees (Cargo Owners) 427

See all stats

See all stats

See all stats

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SOCIAL MEDIA With 32,847 direct followers*, a number that’s continually growing, we use these channels to get your message heard.

All media buys include complimentary social media support.

Company

16,597 followers

Group

6,718 members

4,494 followers

7,300 followers

3,080 followers

1,596

subscribers *As of Oct. 25, 2023

OUR COMMUNITIES Bringing common interest groups together to share perspectives, advice and information with each other and the wider Breakbulk audience. These three communities offer resources from expert sources, while facilitating networking and mentoring opportunities within the groups.

WOMEN IN BREAKBULK:

BREAKBULK GLOBAL SHIPPER NETWORK:

NEXTGEN:

Women in Breakbulk: Women in the breakbulk and project cargo business are still often ‘the only woman in the room’ so our aim is to provide a vibrant platform to help build diversity throughout the industry, at all levels and in all regions.

Connecting project decision makers, the BGSN focuses on the activities and topics important to those working in engineering, procurement and construction, oil and gas, chemicals, renewables and other energy sectors, industrial manufacturing, mining and metals, forestry, and aerospace.

An outgrowth of Breakbulk’s Education Day program offered at all Breakbulk events, this group joins students interested in a career in any industry sector with working professionals. Breakbulk collaborates with its host cities to support industry growth and help fill a significant talent gap.

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OUR PRODUCTS Breakbulk Magazine – The source for insights, interviews and transport success stories that keeps our industry moving.

6

times per year

3

All six issues are available in digital format and range from 90 – 110 pages.

EACH ISSUE INCLUDES:

print issues distributed at Breakbulk events

UpFront, a compilation of quick reads with infographics about industry sectors, thought leadership pieces from industry influencers, introductions to new exhibitors, a seasonal gift guide and more. Editorial features are organized by geography covering global stories and pieces focused on Europe, the Americas, the Middle East, Africa and Asia.

The volume of geographic coverage pairs with the Breakbulk events cycle so readers can understand important issues to be covered at an upcoming event and read event coverage.

ISSUE

Middle East, Africa

Europe

Americas

Global

1 JAN-FEB

35%

13%

10%

14%

2 MAR-APR

19%

30%

9%

7%

3 MAY-JUN

9%

30%

7%

19%

4 JUL-AUG

9%

21%

27%

11%

5 SEP-OCT

7%

8%

38%

17%

6 NOV-DEC

21%

4%

21%

25%

EDITORIAL CALENDAR & SCHEDULE MAGAZINE CYCLE

ISSUE 1 2024 ISSUE 2 2024 (JAN-FEB) (MAR-APR)

ISSUE 3 2024 (MAY-JUN)

ISSUE 4 2024 (JUL-AUG)

ISSUE 5 2024 (SEP-OCT)

ISSUE 6 2024 (NOV-DEC)

EVENT DISTRIBUTION

BBME 12-13 FEB

ONLINE ONLY

BBEU 21-23 MAY

ONLINE ONLY BBAM 15-17 OCT

ONLINE ONLY

Theme

Middle East

Project Landscape

Energy

Latin America

Shippers Edition

2025 Outlook

Digital Edition Distributes

Friday, 19 Jan

Friday, 1 Mar

Friday, 26 April

Friday, 12 July

Friday, 13 Sept

Friday, 8 Nov

Ad Reservations Due

Monday, 8 Jan

Thursday, 8 Feb

Thursday, 4 April

Thursday, 20 June

Thursday, 22 Aug

Thursday, 17 Oct

Final Deadline for Ad Materials

Friday, 12 Jan

Wednesday, 21 Feb

Wednesday, 17 April

Wednesday, 3 July

Wednesday, 4 Sept

Wednesday, 30 Oct

breakbulk.com/page/advertise

SPECIAL ADVERTISING OPTIONS EVENT FLIGHT

ADVERTORIALS

PREMIUM POSITIONS

3 consecutive issues and the third issue is free

2 pages: full page ad plus advertorial page

Extra value for exhibitors includes: • Featured on main floor plan onsite • Magazines delivered to advertiser’s stand • Interview in Breakbulk Studios • Advertiser stand/team photo included in official event video • Quote and photo in recap coverage in postevent magazine

Focused and flexible, these special sections let you present your marketing message through a combination of targeted messaging and display advertising. Advertiser provides copy (maximum 500 words) and graphics.

These two pages will face each other.

Inside front cover, inside back cover and back cover are considered premium postions and are priced accordingly. Reservations accepted on a first-come, first-served basis.

CUSTOM PUBLISHING & OTHER PRODUCTS Bundled customer publications, inserts and other advertising products may be custom quoted. Contact a sales team member for more information.

Advertisers may request right- or leftread placement and far forward. We will do our best to accommodate your request, but all placement is subject to editor discretion. The earlier you book, the more likely we will be able fulfill your request.

SPECIFICATIONS 416 mm

Bleed 213x286mm Trim 203x276mm Live area 178x254mm (Same for inside front, inside back and back cover)

HALF-PAGE ISLAND

112 mm

HALF-PAGE ISLAND 112x179mm

179 mm

286mm 276 mm

178 mm

170 mm

HALF-PAGE HORIZONTAL 170mm x 118mm

406 mm

213 mm

254 mm

HALF-PAGE HORIZONTAL 118 mm

394 mm

FULL PAGE

Bleed 416x286mm Trim 406x276mm Live area 394x264mm

276 mm

264 mm

286mm

TWO-PAGE SPREAD

203 mm

OTHER INFORMATION DIGITAL FILE REQUIREMENTS

STORING MATERIAL

Disks or electronically emailed ads should be accompanied by all fonts and the original “native” file format. The original document must be set up for Macintosh in Photoshop, Illustrator or InDesign. Photographs, logos and any accompanying graphics should be furnished at a minimum 300 dpi resolution and CMYK only.

Supplied electronic files and proofs will be stored by the publisher for 13 months and then destroyed unless otherwise notified by the advertiser or agency. Call for more detailed information.

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NEWSLETTERS

PRODUCTS

GUIDELINES:

Sent every other Tuesday to the database, Includes news, interviews and commentary from industry leaders, exhibitor news, shipper news, event coverage, exceptional transports and more.

File formats: GIF, JPG or PNG Resolution: 72 dpi (dots per inch) Color profile: RGB If your ad has a white background, please add a 1-pixel border in another color Animation: May loop 3x, 24 fps for a maximum of 15 seconds

SPECIFICATIONS & DEADLINE AVAILABLE MONTHLY

SCHEDULE:

(Sent two times each month on Tuesdays)

Jan 9, 23 Feb 6. 20 March 5, 19 April 16, 30 May 14, 28 June 11, 25

5 AD MAXIMUM PER ISSUE Size: 600 px x 100 px Please submit your tracking or website URL with your ad Submission deadline: Preceding Friday of send day

July 9, 23 Aug 6, 20 Sep 10, 24 Oct 8,22 Nov 5, 19 Dec 3, 17

NEW FOR 2024: COMMUNITY NEWSLETTERS WOMEN IN BREAKBULK SENT QUARTERLY Includes inspiration, case studies, advice, thought leader pieces, profiles, project news featuring women, Women in Breakbulk member spotlights and WiB activities at Breakbulk events

BREAKBULK GLOBAL SHIPPER NETWORK SENT QUARTERLY Includes case studies, thought leader pieces, profiles, economic coverage, news featuring BGSN members, what’s on for BGSN members at Breakbulk events

NEXTGEN SENT QUARTERLY Includes student-to-workplace success stories, job hunting advice, Breakbulk industry basics, workshop promotions, educational opportunities, internship opportunities, Breakbulk Education Day news

SPECIFICATIONS & DEADLINE AVAILABLE QUARTERLY

SCHEDULE FOR MAILING

5 AD MAXIMUM PER ISSUE Size: 600 px x 100 px Please submit your tracking or website URL with your ad Ads due preceding Wednesday of mail week.

Q1 Week of March 11 Q2 Week of June 17 Q3 Week of Sep 16 Q4 Week of Dec 9

breakbulk.com/page/advertise

WEB ADVERTISING

PRODUCTS

The Breakbulk websites are a vital resource for our events and a one-stop source for all of our global content including industry news updated daily, magazine content, digital session recaps and more. There are four websites: Breakbulk Global (breakbulk.com), Breakbulk Americas, Breakbulk Europe and Breakbulk Middle East. On breakbulk.com, ads are placed at the top of pages. One the event sites, ads are located above the footer as shown here. The interactive ads can be linked to your website. Use a UTM link to track from your Google Analytics account.

Breakbulk Europe

Pageviews

Users

Average

55,911

17,857

High May

323,209

130,956

Low Oct

8,861

2,824

Breakbulk Middle East

Pageviews

Users

Average

14,781

3,683

High Feb

63,870

16,503

Low June

3,826

1,232

Breakbulk Americas

Pageviews

Users

Average

22,742

5,021

High Sep

82,183

19,782

Low Dec

4,613

1,373

Breakbulk Global

Pageviews

Users

Average

15,493

6,467

High Oct/July

22,014

8,487

Low Dec

9,192

4,519

SPECIFICATIONS & MONTHLY DEADLINE BANNER

Size: 728 px x 90 px Please submit your tracking or website URL with your ad Submission deadline: 7 days prior to month’s start

GUIDELINES

File formats: GIF, JPG or PNG Resolution: 72 dpi (dots per inch) Color profile: RGB If your ad has a white background, please add a 1-pixel border in another color Animation: May loop 3x, 24 fps for a maximum of 15 seconds

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VISIT BREAKBULK.COM/PAGE/ADVERTISE

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