Media Kit 2021/2022 Inside: Breakbulk Magazine Breakbulk Website Ads BreakbulkONE Newsletter BreakbulkONE Show Digital Special Event Previews
INTRODUCTION Breakbulk Media products unite an industry in-person, in print, online and ondemand, providing a seamless experience throughout the year. At the heart of our community are the decisionmakers and thought leaders among project owners and developers; manufacturers, EPCs, logistics and supply chain executives, specialized transporters, along with other related service providers who are on the forefront of industry change and adaptation.
For more than 30 years, Breakbulk has built its reputation on providing useful, exclusive content straight from industry professionals. While our media products have expanded with the times, our purpose remains the same. When you advertise and sponsor with Breakbulk Events & Media, you align your company with the leading global business connector for breakbulk and project cargoes.
GLOBAL CONTENT THEMES
Business Outlook
Risk Management
Energy
Project Showcase
Careers & Education
Technology & Innovation
Environment
Women in Breakbulk
LEVERAGE THE REACH OF BREAKBULK SOCIAL MEDIA
With 26,500 direct followers, a number that’s continually growing, we use these channels to get your message heard
4,300+ Followers on Twitter
1,950+ Followers on Instagram
13,600+ Breakbulk company page and moderated group followers on LinkedIn
6,700+ Followers on Facebook
BREAKBULK MAGAZINE
Gary Burrows Editorial Director
Throughout the year, Breakbulk magazine covers key industry topics across the globe with particular focus on those regions where Breakbulk events have an industry-leading presence. As part of the Breakbulk365 proposition, our magazine, event programs and digital products work together to uniquely frame and discuss these issues, guided by industry leaders and advisory boards. Count on our event sales staff to preview specific coverage to guide your advertising and sponsorship buys, resulting in an effective marketing campaign like no other.
In every issue • • • • • • •
Regional Review Emerging Markets Industry Company Profile Market Spotlight Logistics Perspective Thought Leader Conversation Special Sections: BreakbulkONE Roundup, Event Recaps and Previews, Webinar Recaps
BREAKBULK MAGAZINE DISTRIBUTION Breakbulk magazine is published 6x per year. Each issue is mailed to more than 3,000 print subscribers and delivered to the inboxes of 35,000+ digital readers. Additionally, it is the primary printed resource distributed onsite at each Breakbulk event, along with related Hyve events. Issue
Bonus Print Distribution
5
Breakbulk Americas, 28-30 September 2021 in Houston
6
-
1
Breakbulk Middle East, 01-02 February 2022 in Dubai Mining Indaba, 07-10 February 2022 in Cape Town
2
-
3
Breakbulk Europe, 17-19 May 2022 CWIEME Berlin, 10-12 May 2022
4
-
Africa Oil Week, 1-5 November 2021 in Dubai
A Closer Look at Print Distribution Reach the decision-makers who matter in more than 100 countries • •
53% are executives from exhibiting companies, covering the full project cargo supply chain 38% are cargo owners representing the major industrial sectors
Manufacturer 30% EPC 35% Mining & Metals 11% Energy 7%
Oil & Gas, Chemicals 15% Forestry & Paper Products 2%
BY REGION Europe North America Middle East Latin America Asia 0%
10%
20%
30%
40%
50%
BREAKBULK MAGAZINE 2021/22 SCHEDULE Issue
Timeframe
Editorial Themes Future for Forwarders & Intermediaries Americas Special Africa Special Report Hello Summer Photo Contest Winners
Sept. - Oct. 2021
• • • •
6
Nov. - Dec. 2021
• Outlook 2022 • Top Executive Concerns • Americas Recap
1
Jan. - Feb. 2022
2
March - April 2022
3
May - June 2022
5
Price: €3000/$3300 July - Aug. 2022 4
5 6
• • • • • • • • •
Ports & Terminals Issue Middle East Special Marine Transport Issue Employment: Training & Education BGSN Cargo Owners Special Middle East Recap Annual Energy Update Europe Special Technology & Innovation (Discovery Zone)
• Equipment Issue • Europe Recap
Booking Deadline
Materials Due
Publish Date/Available Online
Friday, 20 Aug.
Tuesday, 24 Aug.
Friday, 10 Sept.
Friday, 15 Oct.
Tuesday, 19 Oct.
Friday, 5 Nov.
Tuesday, 4 Jan.
Friday, 7 Jan.
Friday, 21 Jan.
Tuesday, 1 March.
Friday, 4 March
Friday, 18 March
Friday, 15 April
Speaking opportunity on the webinar (subject to sign off) Tuesday, 19 Aprilor moderating Friday, 29 April
Friday, 10 June
Tuesday, 14 June
Friday, 24 June
On-stage slot for Q&A portion of session to interact with viewers Option to supply a post-webinar interview/article to be published to Breakbulk.com news site
Sept. - Oct. 2022
• Road, Rail & Barge • Americas Special
Friday, 19 Aug.
Tuesday, 23 Aug.
Friday, 9 Sept.
Nov. - Dec. 2022
• Outlook 2023 • Air Transport • Americas Recap
Friday, 14 Oct.
Tuesday, 18 Oct.
Friday, 4 Nov.
BREAKBULK MAGAZINE OPTIONS & SPECIFICATIONS PREMIUM POSITIONS
ADVERTORIALS
Two-Page Spread
Inside Front Cover
Focused and flexible, these special sections let you present your marketing message through a combination of targeted messaging and display advertising. Advertiser provides copy (maximum 500 words) and graphics. These two pages will face each other.
Inside Back Cover
Full Page Ad + Single Page Story
FULL PAGE (Same for inside front, inside back and back cover) Bleed – 213mm x 286mm Trim – 203mm x 276mm Live area – 178mm x 254mm
STANDARD POSITIONS
CUSTOM PUBLISHING & OTHER PRODUCTS
HALF-PAGE ISLAND 112mm x 179mm
Full Page
Bundled customer publications, inserts and other advertising products may be custom quoted. Contact a sales team member for more information.
Back Cover
Half Page
Advertisers may request right- or left-read placement and far forward. We will do our best to accommodate your request, but all placement is subject to editor discretion. The earlier you book, the more likely we will be able fulfill your request.
TWO-PAGE SPREAD Bleed – 416x286mm Trim – 406x276mm Live area – 394x264mm
HALF-PAGE HORIZONTAL 170mm x 118mm
DIGITAL FILE REQUIREMENTS Disks or electronically emailed ads should be accompanied by all fonts and the original “native” file format. The original document must be set up for Macintosh in Photoshop, Illustrator or InDesign. Photographs, logos and any accompanying graphics should be furnished at a minimum 300 dpi resolution and CMYK only. STORING MATERIAL Supplied electronic files and proofs will be stored by the publisher for 13 months and then destroyed unless otherwise notified by the advertiser or agency. Call for more detailed information.
BREAKBULK WEBSITES ADVERTISING The Breakbulk websites are a vital resource for our events and a one-stop source for all of our global content including industry news updated daily, magazine content, digital session recaps and more.There are four websites: Breakbulk Global (breakbulk.com), Breakbulk Americas, Breakbulk Europe and Breakbulk Middle East. Leaderboard ads are displayed at the top of each one in a rotation giving you instant and repeated brand exposure. The interactive ads can be linked to your website, ensuring that interest is channeled to you.
Website stats across a 3-month cycle 129,600 Pageviews 73,300 Sessions 53,500 Users
SPECIFICATIONS & DEADLINE MONTHLY / ALL 4 SITES Leaderboard Banner Size: 728 px x 90 px Please submit your tracking or website URL with your ad Submission deadline: 7 days prior to month’s start Guidelines File formats: GIF, JPG or PNG Resolution: 72 dpi (dots per inch) Color profile: RGB If your ad has a white background, please add a 1-pixel border in another color Animation: May loop 3x, 24 fps for a maximum of 15 seconds
BREAKBULKONE NEWSLETTER ADVERTISING Includes news, interviews and commentary from industry leaders, coverage of digital and in-person events, Breakbulk Veterans series, exceptional transports and more useful news.
SENT TO 35,000 SUBSCRIBERS every other WEEK
SPECIFICATIONS & DEADLINE AVAILABLE BY THE MONTH AND BY THE WEEK 5 AD MAXIMUM PER ISSUE Size: 728 px x 90 px Please submit your tracking or website URL with your ad Submission deadline: Preceding Friday Guidelines: File formats: GIF, JPG or PNG Resolution: 72 dpi (dots per inch) Color profile: RGB If your ad has a white background, please add a 1-pixel border in another color Animation: May loop 3x, 24 fps for a maximum of 15 seconds
BREAKBULKONE SHOW This 30-minute show is designed to be an entertaining and educational experience with a relaxed vibe, featuring interviews with industry leaders, lively discussions, transport/product spotlights and Breakbulk Veterans’ adventures.
“It was great to be involved in the Carrier Check-in BreakbulkONE Show, both as a sponsor and panellist, in what was a lively and interesting discussion about some of the exciting trends in the challenging 2020 market and beyond.”
Customize your own BreakbulkONE Show with our expert guidance and marketing support. You choose the topic and the speakers, which allows you to showcase your agenda within our trusted show format. Even if this is your first experience, you’ll find the process is easy and effective. Pro tip: Schedule your show a few weeks before an upcoming event where you are an exhibitor. Great way to generate interest in your stand and drive traffic.
Ben Collins, Global Project Cargo Manager MSC MEDITERRANEAN SHIPPING COMPANY
BREAKBULKONE SHOW BENEFITS Here’s what you’ll receive Breakbulk will promote your show on the website and throughout social media two weeks prior to the scheduled date Record a pre-show video that will be posted and our editorial team will craft a news story and post to breakbulk.com, BreakbulkONE and social medi “Brought to you by” with logo on title slide at start of session Listing as exclusive sponsor of the show on all digital channels Logo placement on the BreakbulkONE webinar platform (landing page and registration) Logo on waiting room and live presentation screen Logo on post-show email to all registrants with link to access the BreakbulkONE Show replay “Brought to you by” with logo under listing on the 365 page and under video on the replay page Post-show marketing exposure through email, social media and website Receive contact data of those who have registered and opted-in, along with viewer stats (total viewers, Price:participating €3000/$3300 replays, countries)
Press release sent to all Breakbulk media partners for publication in advance of your show Story recap by our editorial staff of the session with the video replay, which will run in the next BreakbulkONE newsletter and printed in the Best of BreakbulkONE section in the next issue of Breakbulk magazine If you will be attending a Breakbulk event, you will receive a video interview at Breakbulk Studios
Lead data included in this sponsorship
BREAKBULKONE SHOW CUSTOM EXAMPLE + MAGAZINE ADVERTORIAL
“As company operating in New Zealand, achieving visibility here in the Americas can be a challenge, and our work with Breakbulk Media on the BreakbulkOne Show and the publication has increased our exposure here in a way we could not have achieved this year, and probably even next, with traditional methods.” Peter Swan, GM Sales and Marketing Page Macrae Engineering
NEW! DIGITAL SPECIAL EVENT PREVIEW SERIES
Lead data included in this sponsorship
This 20-minute show is designed to provide an overview of an upcoming event and is an excellent way to promote your participation, collect pre-show leads and drive traffic to your stand.
EVENT PREVIEW SPONSOR BENEFITS Premieres Tuesday, Sept. 14, 2021
Premieres Tuesday, Jan. 18, 2022
Premieres Tuesday, May 3, 2022
Submit a 30-second video ad to run during the preview, which will be included in the replay Option to conduct a pre- or post-show video interview that will be published to breakbulk.com and featured in the next issue of BreakbulkONE “Brought to you by” with logo on title slide at start of preview Logo placement on the BreakbulkONE webinar platform (landing page and registration) Logo on waiting room and live presentation screen Logo on post-show email to all registrants with link to access the BreakbulkONE Show replay “Brought to you by” with logo under listing on the 365 page and under video on the replay page Pre- and post-show marketing exposure through email, social media and website Receive contact data of those who have registered and opted-in, along with viewer stats (total viewers, replays, participating countries) Included in the press release sent to Breakbulk media partners in the event in the region
(One sponsor per Preview)