Media Kit 2022
Photo courtesy of RHB Stevedoring and Warehousing
Inside: Breakbulk Magazine Breakbulk Website Ads BreakbulkONE Newsletter BreakbulkONE Show Digital Special Event Previews
BUILDING YOUR BRAND WITH BREAKBULK Breakbulk Media products unite an industry in-person, in print, online and on-demand, providing high brand visibility throughout the year. When you advertise and sponsor with Breakbulk Events & Media, you align your company with the leading global business connector for breakbulk and project cargoes.
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BREAKBULK MEDIA PRODUCTS
BREAKBULK MAGAZINE • Advertising • Advertorials • Sector Showcase • Event Essentials/Preview • Other supplements
BREAKBULKONE NEWSLETTER ADVERTISING
WEBSITE ADVERTISING
BREAKBULKONE SHOW BREAKBULK STUDIOS
BREAKBULK DIGITAL DISTRIBUTION: REACHING A RECEPTIVE & RELEVANT AUDIENCE The Breakbulk marketing team has curated a list of 55,000 industry participants who are eager to receive communications from Breakbulk Events & Media. The list includes: • Registrants from past shows • Subscribers via the four Breakbulk websites • Event attendees who have subscribed to receive event updates, BBOne and Breakbulk magazine digital edition • Attendees of related Hyve events that have opted-in to receive Breakbulk communications All recipients are active within the last six months
177 countries for near worldwide coverage Top 10 Countries Russia* Turkey* United States Germany United Arab Emirates China Netherlands United Kingdom Belgium India *Due to related Hyve events in these countries
Sector Breakdown
LEVERAGE THE REACH OF BREAKBULK SOCIAL MEDIA
With 28,000 direct followers, a number that’s continually growing, we use these channels to get your message heard. As we return to in-person events, these channels are highly effective in showcasing your brand. All media buys receive complimentary social media support.
1,100+
Subscribers 46 videos produced during Breakbulk Middle East 2022. First 7 days: 50,400 impressions generated 8100 views
15,200+
Followers on Breakbulk company page + group Over 30 days: • 1400 unique visitors 452,400 impressions • 658 new followers
4,350+
Followers Over 30 days: 4401 impressions 2354 profile visits 25 new followers
1,950+
Followers Over 30 days: 11,945 impressions, 1,066 accounts reached
BREAKBULK MAGAZINE BREAKBULK MAGAZINE | NEW FOR 2022 Breakbulk magazine is published six times per year. Print copies are sent to an elite list of 3,000 executives who have participated in a recent Breakbulk event, including 1000 shippers and 2000 exhibitor executives. UP FRONT New section at the beginning of the book following table of contents with quick reads and strong visual interest that engages readers with dynamic content at the start of every issue. This section is offered as special placement for ads with compatible editorial inclusion. Regular Up Front features include: • By-the-Numbers infographic with useful bite-size information on industry issues and sectors. • From the Sidelines: Quotes from events, advisory board discussions and other industry gatherings. • Influencer View: Unique points of view on an industry solution or outcome by respected leader, along with the results of a poll. Our aim is to bring the perspective to the stage at an upcoming event. • Inspiration: A story of success from an industry participant that features lessons learned for wider application. Advertisers in this section can contribute to one of the features.
BREAKBULK MAGAZINE BREAKBULK MAGAZINE | NEW DEALS FOR 2022 Event Flight 3 consecutive insertions (pre-event, event, post-event) Buy 2 at regular price, get 3rd for free Extra value for exhibitors includes: • Featured floor plan locator onsite and in event guide with icon • Magazine copies delivered to advertiser’s stand • Interview in Breakbulk Studios • Advertiser stand/team photo included in official event video • Quote and photo in recap coverage in post-event magazine
Pre-event Issue
Event Issue
Post-event Issue
GEP: 15% discount off all advertising in magazine If your company exhibits at all three Breakbulk events, you’re eligible for Global Event Partner status. Repeat, year-round visibility to cargo owners, government officials, freight forwarders, ocean carriers and thousands of other industry professionals ensures your brand is in the forefront in each event region. For additional GEP benefits, visit https://breakbulk.com/page/gep
BREAKBULK MAGAZINE BREAKBULK MAGAZINE | NEW FOR 2022: SECTOR SPECIALS Sector Special [Available to sponsor and for ad placement] Each issue will have a packaged section focusing on a particular sector, with expert commentary from our editorial team. Each ad buy includes a full-page ad and facing page of advertorial, produced by advertiser with support from media design team as needed. Sector specials appear in the specified issue and are then reprinted for distribution at the next Breakbulk event in the following issue.* Same sizes and specs as regular magazine advertisements. Sector Special sponsor (exclusive) will have its company logo prominently placed on cover and may submit cover photo (must be approved) in addition to full page ad with facing page of advertorial. Sponsor also receives extra value for exhibitors as described in Event Flight 2022 Specials:
Ports & Terminals (Europe, Americas, Middle East) *Americas Ports & Terminals will be included in the event issue.
Technology & Innovation
Equipment
BREAKBULK MAGAZINE BREAKBULK MAGAZINE | BONUS PUBLICATIONS [All products on this page are available as an exclusive sponsorship and as a vehicle for ads.] Rotterdam Visitors Guide: An engaging and useful guide to the city of Rotterdam, complete with top sites to see, an insider’s look at the Rotterdam Maker’s District, restaurant recommendations from locals, coupons, walking tour maps and more. This bonus publication will be launched in the March/April issue and distributed to all attendees at Breakbulk Europe 2022 and among local businesses. Sponsor’s logo prominently placed on cover. Choice of inside cover or back cover ad Industry Directory: An end of calendar year offering with listings from all 2022 exhibitors (no charge) and others who may pay for a listing. Logo upgrade and featured listing placement available, along with ad placement. Sponsor may submit cover photo and will have logo prominently placed on cover. Choice of inside cover or back cover ad, complimentary logo in listing. Packaged with Nov/Dec 2022 issue. Event Guide: A comprehensive booklet covering all event essentials including floor plan, exhibitor list, conference agenda, speakers and sponsors. Distributed to all attendees. Sponsor logo prominently placed on cover with choice of inside front cover or back cover ad, along with a 1-page advertorial. Same sizes and specs as regular magazine advertisements.
BREAKBULK MAGAZINE BREAKBULK MAGAZINE | SPECIAL EDITORIAL PLACEMENT [All products on this page are available as an exclusive sponsorship and as a vehicle for ads.]
A selection of editorial feature packages are available for special ad placement, including: • Event Recaps (Middle East, Europe, Americas): Includes a photo and quote from advertisers who participated in the event • Employment, Training & Education: Perfect for companies looking to recruit new hires, includes job listing on new Breakbulk webpage for each event site • Project Showcase / Breakbulk Global Shipper Network: Advertisers in this section can also contribute a case study from a recent project Same sizes and specs as regular magazine advertisements.
BREAKBULK MAGAZINE DISTRIBUTION Breakbulk magazine is published 6 times per year. Each issue is mailed to more than 3100 print subscribers and delivered to the inboxes of 55,000+ digital readers. Additionally, it is the primary printed resource distributed onsite at each Breakbulk event, along with related Hyve events and key industry gatherings. Issue Jan/Feb March/April
Bonus Print Distribution Breakbulk Americas, 28-30 September 2021 in Houston Africa Oil Week, 1-5 November 2021 in Dubai -
May/June
Breakbulk Europe, CWIEME Berlin
July/Aug
-
Sep/Oct
Breakbulk Americas
Nov/Dec
Africa Oil Week
A Closer Look at Print Distribution • Global audience distributed to 91 countries • 53% are executives from exhibiting companies, covering the full project cargo supply chain • 38% are cargo owners representing the major industrial sectors ALL BY REGION Europe The Americas Middle East/Africa Asia 0%
10%
20%
30%
40%
50%
SHIPPER SECTORS
Manufacturer 30% EPC 35% Mining & Metals 11% Energy 7%
Oil & Gas, Chemicals 15% Forestry & Paper Products 2%
BREAKBULK MAGAZINE 2022 SCHEDULE Timeframe Jan. - Feb March - April
May - June
July - Aug.
Sept. - Oct.
Nov. - Dec.
Editorial Themes/Special Sections/Bonus Publications • The Middle East Issue • • • • • • • • • • • • • • • • • • • • •
Annual Energy Update European Ports & Terminals Special Rotterdam Visitors: Promo + QR code in magazine to digital version Middle East Recap The Europe Issue / Ocean Transport Technology & Innovation (Discovery Zone) Special Employment: Training & Education Rotterdam Visitors Guide (Bonus publication) Event Guide (Bonus publication, event distribution only) Reprint European Ports & Terminals Special (print as part of May/June for event copies only-same sponsor as original) Cover: Equipment Special Project Showcase / BGSN Europe Recap The Americas Issue / Road, Rail & Barge Americas Ports & Terminals Special Reprint Equipment Special (event copies only) Event Guide* (Bonus publication) Cover: Outlook 2023 Americas Recap Middle East Ports & Terminals (Includes reprint for BBME2023 event copies) Industry Directory* (Bonus publication)
Booking Deadline
Materials Due
Publish Date/Available Online
Tuesday, 4 Jan.
Friday, 7 Jan.
Friday, 21 Jan.
Tuesday, 1 March
Friday, 4 March
Friday, 18 March
Friday, 15 April
Tuesday, 19 April
Friday, 29 April
Speaking or moderating opportunity on the webinar (subject to sign off) On-stage slot for Q&A portion of session to interact with viewers Option to supply a post-webinar interview/article to be published to Breakbulk.com Friday, 10 June news siteTuesday, 14 June Friday, 24 June
Friday, 19 Aug.
Tuesday, 23 Aug.
Friday, 9 Sept.
Friday, 14 Oct.
Tuesday, 18 Oct.
Friday, 4 Nov.
BREAKBULK MAGAZINE OPTIONS & SPECIFICATIONS PREMIUM POSITIONS
ADVERTORIALS
Two-Page Spread
Inside Front Cover
Focused and flexible, these special sections let you present your marketing message through a combination of targeted messaging and display advertising. Advertiser provides copy (maximum 500 words) and graphics. These two pages will face each other.
Inside Back Cover
Full Page Ad + Single Page Story
Back Cover
CUSTOM PUBLISHING & OTHER PRODUCTS
STANDARD POSITIONS, SECTOR SPECIALS, BONUS PUBLICATIONS Full Page Half Page Sponsorship EVENT FLIGHT
Bundled customer publications, inserts and other advertising products may be custom quoted. Contact a sales team member for more information. PLACEMENT REQUESTS Advertisers may request right- or left-read placement and far forward. We will do our best to accommodate your request, but all placement is subject to editor discretion. The earlier you book, the more likely we will be able fulfil your request.
TWO-PAGE SPREAD Bleed – 416x286mm Trim – 406x276mm Live area – 394x264mm FULL PAGE (Same for inside front, inside back and back cover) Bleed – 213mm x 286mm Trim – 203mm x 276mm Live area – 178mm x 254mm HALF-PAGE ISLAND 112mm x 179mm
HALF-PAGE HORIZONTAL 170mm x 118mm
DIGITAL FILE REQUIREMENTS Disks or electronically emailed ads should be accompanied by all fonts and the original “native” file format. The original document must be set up for Macintosh in Photoshop, Illustrator or InDesign. Photographs, logos and any accompanying graphics should be furnished at a minimum 300 dpi resolution and CMYK only. STORING MATERIAL Supplied electronic files and proofs will be stored by the publisher for 13 months and then destroyed unless otherwise notified by the advertiser or agency. Call for more detailed information.
BREAKBULK MAGAZINE BREAKBULK MAGAZINE | MEET THE EDITORIAL BOARD As part of the Breakbulk365 proposition, our magazine, event programs and digital products work together to uniquely frame topics with expert guidance from our editorial board who represent a wide cross section of the industry.
Dennis Devlin Dharmendra Gangrade Margaret Kidd Maersk Larsen & Toubro Limited University of Houston
Stephen “Spo” Spoljaric Bechtel Corp.
Jake Swanson DHL Global Forwarding
Anders Maul Blue Water Shipping
Ulrich Ulrichs BBC Chartering
Sarah Schlüter Hapag-Lloyd
Johan-Paul Verschuure Rebel Group
Roger Strevens Wallenius Wilhelmsen
Grant Wattman Jade Management Group
BREAKBULK WEBSITES ADVERTISING The Breakbulk websites are a vital resource for our events and a one-stop source for all of our global content including industry news updated daily, magazine content, digital session recaps and more. There are four websites: Breakbulk Global (breakbulk.com), Breakbulk Americas, Breakbulk Europe and Breakbulk Middle East. Leaderboard ads are displayed at the top of each one in a rotation giving you instant and repeated brand exposure. The interactive ads can be linked to your website, ensuring that interest is channeled to you.
Website stats across a 3-month cycle 129,600 Pageviews 73,300 Sessions 53,500 Users
SPECIFICATIONS & DEADLINE
MONTHLY / ALL 4 SITES Leaderboard Banner Size: 728 px x 90 px Please submit your tracking or website URL with your ad Submission deadline: 7 days prior to month’s start Guidelines File formats: GIF, JPG or PNG Resolution: 72 dpi (dots per inch) Color profile: RGB If your ad has a white background, please add a 1-pixel border in another color Animation: May loop 3x, 24 fps for a maximum of 15 seconds
BREAKBULKONE NEWSLETTER ADVERTISING Includes news, interviews and commentary from industry leaders, coverage of digital and in-person events, Breakbulk Veterans series, exceptional transports and more useful news.
SENT TO 35,000 SUBSCRIBERS every other WEEK
SPECIFICATIONS & DEADLINE
AVAILABLE MONTHLY (Sent two times each month on Tuesdays) 5 AD MAXIMUM PER ISSUE Size: 728 px x 90 px Please submit your tracking or website URL with your ad Submission deadline: Preceding Friday Guidelines: File formats: GIF, JPG or PNG Resolution: 72 dpi (dots per inch) Color profile: RGB If your ad has a white background, please add a 1-pixel border in another color Animation: May loop 3x, 24 fps for a maximum of 15 seconds
BREAKBULKONE SHOW This 30-minute show is designed to be an entertaining and educational experience with a relaxed vibe, featuring interviews with industry leaders, lively discussions, transport/product spotlights and Breakbulk Veterans’ adventures. “It was great to be involved in the Carrier Check-in BreakbulkONE Show, both as a sponsor and panellist, in what was a lively and interesting discussion about some of the exciting trends in the challenging 2020 market and beyond.”
Customize your own BreakbulkONE Show with our expert guidance and marketing support. You choose the topic and the speakers, which allows you to showcase your agenda within our trusted show format. Even if this is your first experience, you’ll find the process is easy and effective. Pro tip: Schedule your show a few weeks before an upcoming event where you are an exhibitor. Great way to generate interest in your stand and drive traffic.
Ben Collins, Global Project Cargo Manager MSC MEDITERRANEAN SHIPPING COMPANY
BREAKBULKONE SHOW BENEFITS Here’s what you’ll receive Breakbulk will promote your show on the website and throughout social media two weeks prior to the scheduled date Record a pre-show video that will be posted and our editorial team will craft a news story and post to breakbulk.com, BreakbulkONE and social medi “Brought to you by” with logo on title slide at start of session Listing as exclusive sponsor of the show on all digital channels Logo placement on the BreakbulkONE webinar platform (landing page and registration) Logo on waiting room and live presentation screen Logo on post-show email to all registrants with link to access the BreakbulkONE Show replay “Brought to you by” with logo under listing on the 365 page and under video on the replay page Post-show marketing exposure through email, social media and website Receive contact data of those who have registered and opted-in, along with viewer stats (total viewers, Price:participating €3000/$3300 replays, countries)
Press release sent to all Breakbulk media partners for publication in advance of your show Story recap by our editorial staff of the session with the video replay, which will run in the next BreakbulkONE newsletter and printed in the Best of BreakbulkONE section in the next issue of Breakbulk magazine If you will be attending a Breakbulk event, you will receive a video interview at Breakbulk Studios
Lead data included in this sponsorship
BREAKBULKONE SHOW CUSTOM EXAMPLE + MAGAZINE ADVERTORIAL
“As company operating in New Zealand, achieving visibility here in the Americas can be a challenge, and our work with Breakbulk Media on the BreakbulkOne Show and the publication has increased our exposure here in a way we could not have achieved this year, and probably even next, with traditional methods.” Peter Swan, GM Sales and Marketing Page Macrae Engineering
DIGITAL SPECIAL EVENT PREVIEW SERIES This 20-minute show is designed to provide an overview of an upcoming event and is an excellent way to promote your participation, collect pre-show leads and drive traffic to your stand.
Lead data included in this sponsorship
EVENT PREVIEW SPONSOR BENEFITS Premieres Tuesday, May 3, 2022
Premieres Tuesday, Sept. 14, 2021
Premieres Tuesday, Feb. 14, 2023
Submit a 30-second video ad to run during the preview, which will be included in the replay Option to conduct a pre- or post-show video interview that will be published to breakbulk.com and featured in the next issue of BreakbulkONE “Brought to you by” with logo on title slide at start of preview Logo placement on the BreakbulkONE webinar platform (landing page and registration) Logo on waiting room and live presentation screen Logo on post-show email to all registrants with link to access the BreakbulkONE Show replay “Brought to you by” with logo under listing on the 365 page and under video on the replay page Pre- and post-show marketing exposure through email, social media and website Receive contact data of those who have registered and opted-in, along with viewer stats (total viewers, replays, participating countries) Included in the press release sent to Breakbulk media partners in the event in the region (One sponsor per Preview)