Breakbulk 365 Media Kit 2023

Media products for continuous industry visibilty

BUILD YOUR BRAND WITH BREAKBULK MEDIA PRODUCTS

Breakbulk Media products unite an industry in-person, in print, online and on-demand, providing high brand visibility throughout the year.

When you advertise and sponsor with Breakbulk Events & Media, you align your company with the leading global business connector for breakbulk and project cargoes.

BREAKBULK MAGAZINE

• Advertising

• Advertorials

• Upfront

• Custom Center Insert

WEBSITE ADVERTISING

Across the four Breakbulk sites

BREAKBULKONE NEWSLETTER

ADVERTISING

Event and industry news delivered every other Tuesday

EVENT PREVIEW SERIES: Everything You Need to Know to Get the Most out of the Event

NEW EVENT EVE LIVE SHOW: A behind-thescenes show live streamed from the show floor as build-up wraps up

BREAKBULK DISTRIBUTION: REACHING A RECEPTIVE & RELEVANT AUDIENCE

DIGITAL

Applies to: BreakbulkONE, Breakbulk Magazine (all issues)

The Breakbulk marketing team has curated a list of 38,000+ industry participants who are eager to receive communications from Breakbulk Events & Media. The list includes:

• Registrants from past shows

• Subscribers via the four Breakbulk websites

• Event attendees who have subscribed to receive event updates, BBOneand Breakbulk magazine digital edition

• Attendees of related Hyveevents that have opted-in to receive Breakbulk communications

All recipients are active within the last year

Reaches 177 countries for worldwide coverage

Top 10 Countries

United States

Germany

United Arab Emirates

China

Netherlands

United Kingdom

Belgium

India

Canada

Key Stats

99.39% delivery rate

30.07% average open rate

7.00% clicked to open ratio

Sector Breakdown

BREAKBULK DISTRIBUTION: REACHING A RECEPTIVE & RELEVANT AUDIENCE

IN-PERSON AT BREAKBULK EVENTS

Applies to: Breakbulk Magazine (Jan/Feb, May/June, Sep/Oct)

Print copies will be distributed to all attendees in the event bags, available at advertisers’ stands and in the Media Lounge 2022 event stats shown below. 15% -20% growth expected for 2023 > estimated total annual distribution 19,000

LEVERAGE THE REACH OF BREAKBULK SOCIAL MEDIA

With over 32,000 direct followers, a number that’s continually growing, we use these channels to get your message heard. All media buys receive complimentary social media support.

1,300+ Subscribers

20,200+ Followers on Breakbulk company page + group

4,400+ Followers

2,500+ Followers

7,150+ Followers

As of April 2023.

BREAKBULK MAGAZINE BREAKBULK MAGAZINE | MEET THE EDITORIAL BOARD

As part of the Breakbulk365 proposition, our magazine, event programs and digital products work together to uniquely frame topics with expert guidance from our editorial board who represent a wide cross section of the industry.

Dennis Devlin Maersk

Dharmendra Gangrade Larsen & Toubro Limited

Margaret Kidd University of Houston

Anders Maul Blue Water Shipping

Sarah Schlüter Hapag-Lloyd

Roger Strevens WalleniusWilhelmsen

Stephen “Spo” Spoljaric Bechtel Corp.

Jake Swanson

DHL Global Forwarding

Ulrich Ulrichs BBC Chartering

Johan-Paul Verschuure

Rebel Group Grant Wa�man Jade Management Group

BREAKBULK MAGAZINE 2023 SCHEDULE

BREAKBULK MAGAZINE OPTIONS & SPECIFICATIONS

PREMIUM POSITIONS

Two-Page Spread

Back Cover

Inside Front Cover

Inside Back Cover

STANDARD POSITIONS

Full Page

Half Page

EVENT FLIGHT

Event issue plus issue before and issue after –full page only

ADVERTORIALS

Focused and flexible, these special sections let you present your marketing message through a combination of targeted messaging and display advertising. Advertiser provides copy (maximum 500 words) and graphics. These two pages will face each other.

Full Page Ad + Single Page Story

CUSTOM PUBLISHING & OTHER PRODUCTS

Bundled customer publications, inserts and other advertising products may be custom quoted. Contact a sales team member for more information.

PLACEMENT REQUESTS

Advertisers may request right-or left-read placement and far forward. We will do our best to accommodate your request, but all placement is subject to editor discretion. The earlier you book, the more likely we will be able fulfil your request.

SPECIFICATIONS

TWO-PAGE SPREAD

Bleed –416x286mm

Trim –406x276mm

Live area –394x264mm

FULL PAGE (Same for inside front, inside back and back cover)

Bleed –213mm x 286mm

Trim –203mm x 276mm

Live area –178mm x 254mm

DIGITAL FILE REQUIREMENTS

Disks or electronically emailed ads should be accompanied by all fonts and the original “native” file format. The original document must be set up for Macintosh in Photoshop, Illustrator or InDesign. Photographs, logos and any accompanying graphics should be furnished at a minimum 300 dpi resolution and CMYK only.

STORING MATERIAL

Supplied electronic files and proofs will be stored by the publisher for 13 months and then destroyed unless otherwise notified by the advertiser or agency. Call for more detailed information.

HALF-PAGE ISLAND

112mm x 179mm

HALF-PAGE HORIZONTAL

170mm x 118mm

BREAKBULK WEBSITES ADVERTISING

The Breakbulk websites are a vital resource for our events and a one-stop source for all ofour global content including industry news updated daily, magazine content, digital session recaps and more. There are four websites: Breakbulk Global (breakbulk.com), Breakbulk Americas, Breakbulk Europe and Breakbulk Middle East. Leaderboard ads are displayed at the top of each one in a rotation giving you instant and repeated brand exposure. The interactive ads can be linked to your website, ensuring that interest is channeled to you.

Website stats across a 3-month cycle

SPECIFICATIONS & DEADLINE

MONTHLY / ALL 4 SITES / Leaderboard Banner

Size: 728 px x 90 px

129,600 Pageviews

Please submit your tracking or website URL with your ad

Submission deadline: 7 days prior to month’s start

73,300 Sessions

Guidelines

File formats: GIF, JPG or PNG

Resolution: 72 dpi (dots per inch)

Color profile: RGB

53,500 Users

If your ad has a white background, please add a 1-pixel border in another color

Animation: May loop 3x, 24 fps for a maximum of 15 seconds

ject to sign off) on to interact with viewers lished to

BREAKBULKONENEWSLETTER ADVERTISING

Includes news, interviews and commentary from industry leaders, updates and coverage of Breakbulk events, exhibitor and Global Shipper Network member news, ‘Movers & Shakers’ in the community, and exceptional transports.

SENT TO 40,000+ SUBSCRIBERS every other TUESDAY

SPECIFICATIONS & DEADLINE

AVAILABLE MONTHLY (Sent two times each month on Tuesdays)

5 ADS MAXIMUM PER ISSUE

Size: 600 px x 100 px

Please submit your tracking or website URL with your ad

Submission deadline: Preceding Friday

Guidelines:

File formats: GIF, JPG or PNG

Resolution: 72 dpi (dots per inch)

Color profile: RGB

If your ad has a white background, please add a 1-pixel border in another color

Animation: May loop 3x, 24 fps for a maximum of 15 seconds

2023 SCHEDULE

MonthDate

January10, 24

February7, 21

March7, 21

April4, 18

May2, 16, 30

June13, 27

July11, 25

August8, 22

September5, 19

October3, 17

November7, 21

December5, 19

DIGITAL SPECIAL EVENT PREVIEW SERIES

A series of short, engaging videos to provide attendees everything they need to know to get the most out of the event, from venue walk-throughs to party food tastings to best ways of getting around the city, it’s all brought to our global audience by the sponsor.

EVENT PREVIEW SPONSOR BENEFITS

Premieres Tuesday, Feb. 24, 2023

Lead data included in this sponsorship

Premieres Tuesday, Sept. 12, 2023

Sponsor the Preview Show, an online, on-demand show that will walk visitors through what they can expect at Breakbulk events. It will also include interviews with key speakers and exhibitors. The sponsor will take the starring role with the welcome and a pre-taped interview featuring their company and its bene ts.

(One sponsor per Preview)

EVENT EVE LIVE SHOW – NEW FOR 2023

This 45-minute live stream will give a behind-the-scenes look at the exhibition floor, interspersed with visits by key exhibitors, speakers and other notables involved in the event. We’ll cap it off with a toast to the success of the show led by the sponsor, the first of many festivities to come over the next few days as the 2023 edition officially gets underway.

EVENT EVE LIVE SHOW SPONSOR BENEFITS

“Brought to you by” with logo on opening segment

Pre-show marketing exposure through email, social media and on website

Open and close the live stream with a representative from your company, alongside host Leslie Meredith, Breakbulk’sMarketing & Media Director

Option to do a stand walk-through during the show

In-depth interview in Breakbulk Studios during the event itself, which will be featured in that day’s official recap email

Full page ad in Breakbulk Magazine issue of your choice

One month of advertising in BBOneplus website leaderboardad

Exclusive sponsorship