Hoefler & Frere-Jones Type Specimen Booklet

HOEFLER & FRERE-JONES

A TYPOGRAPHY BOOK BY BREANNA WHITE

Tobias Frere-Jones, the Principal and Director of Typography at Hoefler & Frere-Jones, recieved his BFA in 1992 from The Rhode Island School of Design and has since created over 500 typefaces.

Frere-Jones joined The Hoefler Type Foundry in 1999 and the rest was history.

Together these two influential designers make up the famous type foundry known as Hoefler & FrereJones. Heavily involved in editorial design and the creation of original and corporate typefaces, Hoefer & Frere-Jones remains a dominant voice in the world of typography.

IT TAKES TWO

Jonathan Hoefler, the President of Hoefler & Frere-Jones, is a typeface designer and type historian who specializes in the design of original typefaces. Hoefler established The Hoefler Type Foundry in 1989 and has been named one the forty most influential designers in America with work exhibited internationally.

“WE SEE THE CLO THAT WO WEAR” - Tobias Frere-Jones

TYPE AS OTHES ORDS

Hoefler Text Keeping it Classy 3 Since 1991 1 3

fl ff fi C

extended ligature sets for more obscure letter pairs

wtyu contains 27 ornaments for book work

13131

Jonathan Hoefler founded the Hoefler Type Foundry in 1989, when digital typography was in it’s earliest stages. While others were creating novelty fonts, Hoefler was busy perfecting the traditional. In 1991, he released Hoefler Text; a typeface “steeped in the virtues of classical typography”. Hoefler Text features extended ligature sets, old-style figures, small caps, an italic, and a number of ornaments, turning this contemporary serif into a modern classic.

Gotham NOT THE TYPEFACE WE DESERVED, BUT THE TYPEFACE WE NEEDED

Originally commissioned by GQ Magazine, this New York inspired typeface is masculine, new, and fresh. In creating this face, Hoefler & Frere-Jones drew influences from post-war building signage and hand-painted letters seen around the city.

Gotham rose to fame in 2008 after it was chosen for both the Obama campaign and the cornerstone of the Freedom Tower. Since then, this vernacular sans serif is everywhere. With a lowercase, an italic, a full range of weights, and a familiar feel, it is easy to say that Gotham is the typeface of the decade.

Take a look at his assets. flat terminals

short ascenders

geometric letterforms

New York City flat apex

large x-height

short descenders

Aa Aa Aa Aa Aa Aa Aa Aa Aa AaAaAa

is for

Archer

1 Part Antique, 1 Part Geometric

r b bow and arrow a o Squared-off serifs on most terminals; similar to the Geometric, Rockwell.

Italic letters end in a flourish as seen in the Antique, Ziggurat.

Ball terminals restored from Antiques, such as the American Typewriter.

O’s are circular rather than elliptical; characteristic of the Geometric, Rockwell

Originally developed for Martha Stewart Living Magazine, Archer had to meet the demands of lists, recipes, and calendars. This typeface features the perfect mix of antique and geometric characteristics that make it well-mannered, easy to work with, and invting to read. Arhcer features a range of numerics, tabular figures, and fractions that are graceful in large or lighter than light weights.

“Togethe designed visible that have cultu

er they have d some very e typefaces had lasting ural impact�

- Eye Magazine

Hoefler & Frere-Jones’

IMPACT On The World Of Design

Since its start in 1989, the Hoefler & Frere-Jones type foundry has created some of the world’s most well designed and beautifully crafted typefaces. They have the ability to decode visual culture, translate it, and express it as a font that is full of intense research, prescision, and sytematic design. This amount of talent and dedication has won Hoefler & Frere Jones many prestigious awards including the Prix Charles Peignot and the Gerrit Noordzij Prize for their outstanding contributions to typeface design.

In addition to the thousands of organizations that have chosen from their 35 original typefaces, Hoefler & FrereJones have devoloped custom typography for: Nike NBC Universal American Express Starbucks Barnes & Noble Apple Computer

The New York Times Wired Magazine Newsweek Tiffany & Co. Radio City Music Hall and many more...

Examples of typefaces featured in this book:

Wikipedia

Example of Hoefler Text used in the logo for Wikipedia.

CHANGE WE CAN BELIEVE IN

Example of Gotham used in Barack Obama’s 2008 Presidential campaign

Light, Bright, and Easy CITRUS MARMALADES, SALADS & SWEETS

Example of Archer used on the cover of Martha Stewart Living Magazine