COLOURS BRAND MARK PRODUCT BRANDING FONT COLOURS CURVES IMAGES SOCIAL MEDIA
01
COLOURS
Main Colour
Secondary Colour
CMYK 0-100-59-17
CMYK 55-55-48-28
RGB 199-5-61
RGB 199-5-61
Deep Red
Warm Grey
Secondary Colour Burgundy
CMYK 0-100-59-146 RGB 147-95-43
02
BRAND MARK
The brand is designed to be feminine yet professional. The brand is aimed at the legal fraternity and in particular the family law segment. The company is young, fresh and vibrant in personality. The Jenny Letts Valuations and Forensics logo is a brand that needs to be maintained and grown. The logo must be clearly visible on all materials in a manner that will make the brand recognisable and not distract attention from it.
Red Graduated Logo
Used on colour and white backgrounds where the logo is clearly visible.
Negative
Used on dark coloured backgrounds.
Black
Used on light backgrounds and for material that necessitates no colour.
Greyscale 40%
Used on darker backgrounds, but not black.
03
PRODUCT BRANDING
Ristretto Logo
When used and where the product is intended to be the hero, the logo should be a minimum of 120% of the main logo size. It should only be placed on a white background. The logo must not be split, the logo must be kept together as “Ristretto Package”.
Cappuccino Logo
When used and where the product is intended to be the hero, the logo should be a minimum of 120% of the main logo size. It should only be placed on a white background. The logo must not be split, the logo must be kept together as “Cappuccino Package”.
04 FONT
H E LV E T I C A N U E U E a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Thin
Thin Italic
Light
Light Italic
Regular
Italic
Medium
Italic
Bold
Bold Italic
05
CURVES
Red Graduated Bottom Curve
Red Graduated Top Curve
used from the bottom of the page only. Align
used at the top of the page only. Align from
from the bottom edge of the page.
the top edge of the page.
This form of the curves is designed to be
This form of the curves is designed to be
06
SOCIAL MEDIA
Social Media Images
Logo needs to be attached to images so followers can recognise the brand.