4 5 5 M A S S
joe stettinius
Phillip thomas
will stern
kerri mulligan salih
Darian leblanc
Laurie mcmahon
20 years experience
chief executive officer
managing director 22 years experience
vice president 5 years experience
vice president 7 years experience
senior vice president 15 years experience
managing director 18 years experience
Strategy
Team Leader
Primary Contact
Primary Contact
GSA Team Leader
GSA Team Leader
Client Relationship
Strategy
Day to Day Marketing
Day to Day Marketing
GSA Strategy
GSA Strategy
Resource Allocation
Tours
Tours
Tours
GSA Tours
GSA Tours
Broker Awareness/ Networking
Transaction Analysis
Proposal Generation
Proposal Generation
GSA Transaction Analysis
GSA Transaction Analysis
Lease Negotiation
Lease Negotiation
Lease Negotiation
GSA Lease Negotiation
GSA Lease Negotiation
Broker Awareness/ Networking
Broker Awareness/ Networking
Broker Awareness/ Networking
Broker Awareness/ Networking
Broker Awareness/ Networking
Financial Analysis
Financial Analysis
CAPACITY
priority
455 MASS TEAM: joe
NO conflicts
Phillip Will Kerri darian laurie
energy
research & Marketing
leasing team
Cassidy & pinkard colliers Team
Reintroducing 455 Mass
• Educational Marketing • Value of New vs. Old • Proactive Brokerage • Realistic Pricing • Renewed Energy
• Use the transition of leasing companies to move the brokerage relationship away from incentives – and towards positive building attributes – Value, Value, Value
• Educated consumer is the best customer
- Roadshow breakfasts to smaller broker shops first (Ezra, Grubb, West Lane, Meyer, Cresa, Newmark); then hit the larger firms
- E-flyer campaign emphasizing the building attributes – not just incentives: rebrand with a more powerful message
- Small targeted building tour and wine tasting program – learn about wine and the Building
- Direct mail marketing campaign, similar to e-flyer campaign
- Campaign with a consistent MESSAGE
- Costar Showcase: budget-friendly value
- Closely monitor the marketing budget
• Prepackaged Deal: Shop a specific floor with specific deal terms
Sell THE great value for this new building.
educational marketing
Educational Marketing
• Begin tours on 3rd, 4th or 5th floors
• Ensure prompt follow-up after every tour: "thank you" letter to tenant from ASB
• Emphasize stable, institutional and local ownership
• Welcome sign for each tour
• Gift to tenant (not broker) following each tour
• Spruce up tour floor
• Build relationship with Reno & Cavanaugh PLLC for access
building tours
Building tours
• Weekly call with report – meeting every other week at ASB’s office. Discuss:
- Macro strategy
- Marketing
- Prospect, suspect, and tour tracking
• Track and review all tenants in the market on leasing report
- Commitment to reach entire "Tenants in the Market" list
• Track competitive set closely
• Quarterly meetings to reviewing
- Competitive set
- Absorption by size, type, and building class
- See every deal
- Market trends
- Deal size matrix
reporting
reporting
• Where
• Tier the asking rents:
is the market? (see map)
Floors
Asking Rents
Taking Rents
2nd, 3rd, 4th, 5th
$45.00 - $47.00
$43.00 - $45.00
6th, 7th, 8th, 9th
$49.00 - $52.00
$47.00 - $50.00
10th, 11th, 12th
TBD
TBD
• 5- to 7-year terms as appropriate
• Market concessions: - TI: $60.00 - $75.00 - Abatement: 6 - 8 months
• Keep TI low through turnkey option – own the union issue
• Develop unit pricing for building standard workletter – be willing to turnkey up to a full floor
3rd floor: rifle approach the blue light special: $43 | 2.5% | $2.00 | $65 | 6 months free
private sector rents
Private sector RENTS
GSA
GSA
• What deal wins in the AAP system?
• Put floors 3, 5, and 6 in the AAP priced to win
• Need to be below $40.00 to be competitive for GSA in AAP
- Warm lit shell: $15.00 - $17.00
- Plus: $20.00 in TI
• Cassidy & Pinkard Colliers Government Services Group: most active GSA team in the city
Recent Deals:
- Department of Justice:
Liberty Square, 461,886 RSF
- Department of Justice:
Two Constitution Square, 575,000 RSF
- Bureau of Prisons:
500 1st Street, NW, 113,000 RSF
- Department of Defense: Zachary Taylor Building, 524,000 RSF
• Our Government Services Team works closely with Private Sector Team to coordinate efforts
success story
1101 K Street, NW: Repositioning, reintroduction
New Listing–Announcement Marketing Broker Outreach Broker Functions Tenant Tours Proposals Letters of Intent Lease Negotiations Signed Leases
IN A CITY FAMOUS FOR ITS COLUMNS AND PILLARS, WE PROUDLY ANNOUNCE OUR INGENIOUS LACK OF THEM.
70,000 sf leased over last 6 months
MAKING K SPECIAL.
11 0 1 K S t r e e t . c o m l 2 0 2 . 4 6 3 . 21 0 0
OFFICE 162
OFFICE 161
OFFICE 160
OFFICE 158
OFFICE 157
FILE 159
OFFICE 156
OFFICE 150 SQ FT
OFFICE 150 SQ FT
TENANT C: 6,575 sq ft
TENANT C
OFFICE 150 SQ FT
OFFICE 155 SQ FT
OFFICE 170 SQ FT
OFFICE 160 SQ FT
OFFICE 160 SQ FT
OFFICE 160 SQ FT
OFFICE 235 SQ FT
FOYER 108
COMPUTER LAB 166 STORAGE 165
CHANGING ROOMS MALE 111
UP
STORAGE 146
W OMEN
EL EV L OBBY
EL EV #1
EL EV #4
EL EC WKSTN GROUP G 118G
OFFICE 154
COMPUTER LAB 152
OFFICE 120 SQ FT
OFFICE 130 SQ FT
OFFICE 120 SQ FT
LAN ROOM OFFICE 120 SQ FT
STORAGE 149
FOYER 144
STORAGE 148
EL EV #6
STORAGE 142A
OFFICE 130 SQ FT
OFFICE 120 SQ FT
STORAGE 150
STORAGE 145
UP
OFFICE 143
OFFICE 120 SQ FT
STORAGE 151
STORAGE 147
STAIR #2
EL EV #5
PANTRY / COPY 126
OFFICE 125
7,377 SF Available 10/1/09
JAN.
EL EV #3 STAIR #1 EL EV #2
CHANGING ROOMS FEMALE 112
MER
LAN 114
OFFICE 105 SQ FT
EL EC ELEC.
STORAGE 141
WORKSTATION 124
OFFICE 122A
OFFICE 122B
OFFICE 122C
OFFICE 135 SQ FT
PRIVATE DINING ROOM 138
KITCHEN 139
OFFICE 105 SQ FT
OFFICE 105 SQ FT
ATRIUM STOR
OFFICE 122D
OFFICE 135 SQ FT
30,618 SF Available 10/1/09
OFFICE 135 SQ FT
STORAGE 142C
ATRIUM DISPLAY / FILE 117
OFFICE 120 SQ FT
OFFICE 120 SQ FT
OFFICE 125 SQ FT
MER
STORAGE 142B
STORAGE 116
OFFICE 123
LAN ROOM
REF
OFFICE 107
MEN
FITNESS CENTER 110
Fitness Center
PANTRY 113
OFFICE 160 SQ FT
OFFICE 130 SQ FT
REF
KITCHEN 106
TOILETS 105
TOILETS 104
DAYCARE 103
EXERCISE ROOM 109
STOR
OFFICE 135 SQ FT
MECH ROOM 140
OFFICE 135 SQ FT
LAN ROOM
OFFICE 105 SQ FT
OFFICE 120 SQ FT
REF
WKSTN GROUP F 118F
9,241 SF Available
OFFICE 135 SQ FT
OFFICE 160 SQ FT
OFFICE 195 SQ FT
OFFICE 195 SQ FT
OFFICE 150 SQ FT
OFFICE 150 SQ FT
OFFICE 120 SQ FT
OFFICE 160 SQ FT
COOLER 132 COPY 120A
WKSTN GROUP B 118B WKSTN GROUP E 118E
CONF ROOM 115A
DINING ROOM 136
CONF ROOM 115B
OFFICE 119
MAIL 120B
BAR 135
WC FEMALE 134
WKSTN GROUP C 118C
WC MALE 133
OFFICE 135 SQ FT
8,305 SF Available
OFFICE 120 SQ FT
OFFICE 115 SQ FT
OFFICE 135 SQ FT
FOYER 127
WAITING AREA 121
WKSTN GROUP D 118D
STOR 137
CLOAKROOM 128
SHOWROOM 118
LIBRARY B 118H
WKSTN GROUP A 118A
OFFICE 210 SQ FT
OFFICE 235 SQ FT
DINING 131
MER
COCKTAIL LOUNGE 130
OFFICE 220 SQ FT
FOYER 129
N
LIBRARY A 118J
PATIO
OFFICE 235 SQ FT
OFFICE 270 SQ FT
OFFICE 290 SQ FT
OFFICE 300 SQ FT
OFFICE 270 SQ FT
OFFICE 290 SQ FT
OFFICE 220 SQ FT
OFFICE 235 SQ FT
OFFICE 365 SQ FT
OFFICE 365 SQ FT
PATIO MER
0
2
4
8
16
TENANT A
TENANT A: 18,100 sq ft
1st floor
www.brookfieldproperties.com
8th floor
For more information contact: richard Tonner | Laurie Mc Mahon www.ingclarion.com 202.463.2100
Special DealS Remaining on K
1 1 0 1 K S t r e e t . c om
Suites available from 3,000 to 75,000 sf.
* Click here to View Available Floorplans 10 t
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rEtAi l : lEASE D cncR 1&2: 23,98 9 SF avai labl e For more leasing information | 202.463.2100 Phillip thomas richard tonner Kerri Mulligan Salih
IR EA VE NU E
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1 1 1 2 2 2 3 3 3 4 4 4 5 5 5 6 6 6 7 7 7 8 8 8 9 90 19 10 0 1 1 1 12 1 1 12 2 1 3 13 3 1
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• Easy access in and out of the city, as well as to Reagan National and Baltimore-Washington International Airports
2
25 7 18
11
20
4
20TH ST
1 1 2 2 3 3 4
• Steps to Foggy Bottom and Dupont Circle Metro Stations
M ST
19
5
• One block to the The Ritz Carlton, home to famed chef Eric Ripert’s newest gourmet restaurant and The Sports Club/LA
Brochure: Sun & Moon Marketing Communications, NYC.
6
4
• Close to Rock Creek Park
CIRCLE
13
M
FARRAGUT WEST
M
HOTELS
1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 1 10 0 1 11 1 1 12 2 1 13 3
H ST
1 1 Embassy 1 Suites 1 FF 2 2 2 Fairmont H 2 H 3 3 3 Marriott 3 LL 4Hyatt4 Park4 4 PP 5Ritz-Carlton The5
1 1 2 2 3 3 4 4 5 5
6 6 6 6 Grand Westin 7 7 M Street Hotel 8 8 St. Gregory 9Melrose The9 1 10 0 Washington Suites 11 1Western Best1 Hotel 1
1 1 2 2 3 3 4 4 5 5 6 6 7 8 8 9 9 1 10 0 1 11 1 1 12 2 1 13 3 1 14 4 1 15 5 1 16 6 1 17 7 1 18 8 1 19 9 20 20 21 21 22 22 23 23 24 24 25 25 26 26
16TH ST
5
21TH ST
1 1 1 1 2 2 222 3 3 3 3 4 4 5 5 9 5 5 6 6 6 6 7 7 7 7 8 8 8 8 9 9 9 9 10 0 10 0 1 1 11 1 11 1 1 1 12 2 1 13 3 1
• Adjacent to the luxurious Westin Grand with its meeting and conference facilities and dining options SCOTT
17TH ST
9
• Surrounded by upscale dining, shopping, hotels, entertainment, recreation and new residential development
18TH ST
P
2 24 5 1
A Hot New Neighborhood • Ideally located in the vibrant, burgeoning West End
Amidst the Flourishing West End
OFFICE 175 SQ FT
OFFICE 130 SQ FT
2
L
6 44
Owner Occupied by World Wildlife Fund
OFFICE 225 SQ FT
M ST
17 9
1 L ST 1 2 2 4 3 23 3 4 4 5 5 6 WASHINGTON 7 7 K ST CIRCLE 8 8 9 PEN 9 NSY 10 0 1 LVA H1111 NIA 12 2 1 AVEN FOGGY 13 3 1 BOTTOM UE I ST 14 4 1 GWU 15 5 1 16 6 1 17 7 1 18 8 1 RESTAURANTS SHOPS & SERVICES 19 9 1 20 Smith & Wollensky 1 Cineplex 1 1 1 20 1 Asia Nora 1 FOdeon 1 21 Montsouris 2 CVS 1 2 21 2 Panevino Ristorante 2 H 2 2 2 22 Marcel’s 3 Olsson’s 2 3 3 LBooks3 and3Records 22 3 Grillfish 3 23 Circle Bistro 4 Palace 3 4 Florist P 4 4 23 4 Meiwah Restaurant 4 4 5 5 24 West End 5 The Wine Specialist 4 24 5 David Greggory Lounge 5 and Restaurant 5 25 Illy Cafe 6 6 25 6 West End Market 5 6 6 6 Shula’s Steakhouse 26 Blue Duck Tavern 26 7 Columbia Cleaners7 6 7 7 Ben & Jerry’s 7 7 8 Le Printemps 8 8 8 8 BANKS 8 9 Green Works 9 Cosi 9 9 90 The Palm Restaurant 1 1 1 1 19 10 F Bank 1 United 10 10 Trader Joe’s 0 1 2 2 11 Walgreen’s 10 1 Sam and Harry’s H 2 Bank 2 Wachovia 11 2 1 1 1 Starbucks 12 3 3 3 1 3 1 L Bank 3 PNC 12 12 12 2 4 1 3 Al Tiramisu 4 Bank P of 4America 13 4 LIFESTYLE 4 1 3 3 Au Bon Pain 14 5 5 3 5 1 14 5 1 1 1 Splash 1 FF 1 1 1 Salon 1 1 1 14 4 6 6 1 6 PUBLIC SERVICES 5 Front Page Club/LA 15 6 2 2 Sports 2 H 2 2 H 2 2 2 2 2 15 5 1 6 Firefly 1 7 1 71 F Fire1Station 3 Washington Sports16 Club 1 7 3 3 3 LL 3 3 3 3 3 3 16 6 1 2 2 8 7 Bread and Chocolate 17 2 8 2 82 H Hospital 4 Bally’s 4 4 PP 4 4 4 4 4 4 4 17 7 1 3 3 9 8 Ricchi 5 Lillian 3 9 3 93 L Library 5 5 5 Laurence Day18Spa 5 5 5 5 18 8 1 4 Station 9 Galileo 6 Hummingbird 9 Spa 4 104 104 P Police 4 10 6 6 Skin 1 Care 6 6 6 6 6 19 9 Vidalia 5 5 11 1 20 20 5 115 11 7 7 7 7 7 7 20 6 6 12 20 21 21 8 6 126 8 8 8 8 8 21 21 22 22 7 13 9 7 137 9 9 9 9 9 22 22 23 23 8 8 14 10 0 8 1 0 1 1 0 1 0 23 10 23 24 24 9 9 15 11 1 11 1 9 1 11 1 1 24 1 24 25 25 10 16 12 2 10 10 1 1 25 12 2 26 26 11 17 13 3 11 11 1 26 13 3 26 1 12 18 14 4 1 12 13 19 15 5 1 13 14 20 16 6 1 15 21 17 7 1 16 22 18 8 1 17 23 19 9 1 18 24 20 20 19 25 21 21 20 26 22 22 21 23 23 22 24 24 23 25 25 24 26 26 25 26
10
OFFICE 155
COMPUTER LAB 167
11 3 F 1 12 11
1
E
19TH ST
10
On-Site Property Management
TENANT B
OFFICE 163
4
23TH ST
2
11 3 6 26 6
SS. AV
HA
8 16
TO GEORGETOWN
Metro Shuttle Service to Dupont Circle and Foggy Bottom
TENANT B: 5,942 sq ft
OFFICE 164
2
NE W
1
Landscaped Patio
DAYCARE 101
1 7 3 4
N ST
Fitness Center DAYCARE 102
M DUPONT CIRCLE
14 15
®
LEASED
DUPONT CIRCLE M A
21
O ST
PARRAGUT SQUARE
LAFAYETTE SQUARE
Class A. Letter Perfect.
Blane T. (Zeke) Dodson | 202.463.1107 Zeke.Dodson@cassidypinkard.com
Kerri Mulligan Salih | 202.463.1353 Kerri.Mulligan@cassidypinkard.com
Jonathan S. Wellborn | 202.266.1145 Jonathan.Wellborn@cassidypinkard.com
All information is from sources deemed reliable and is submitted subject to errors, omissions, change of price, rental, prior sale and withdrawal without notice.
A Redeveloped Building Under New Ownership in a Prime West End Location
customized marketing
Tenant Services Coordinator in Lobby
12
P ST
ROCK CREEK PARK
UE
LeeD-eB Registered (Targeting Platinum)
An elegant 326,000 square foot Class-A office building, 77 K Street is a distinctive new Washington address standing 11 stories tall. The building offers an optimum working environment, a dynamic community rich with amenities, and a prominent location in the NoMa neighborhood — a great place to connect to the best of the Capital City.
EN AV
Signature Building designed by Don Hisaka associates
UT TIC EC
1250 24th Street, nW | Washington, DC
77 K Street
NN CO
WorLd WiLdLife fund
Save Green BY Being Green
• Ready to transition immediately
• New and continued energy
• Understanding of how much attention this building needs and how much it deserves
• Legacy knowledge
• Cohesive team; accessible firm
we are committed to asb: securing tenants for 455 mass is our top priority.
commitment
Cassidy & pinkard colliers: committed to asb
What Our Clients Say About Us “ They have deep roots in this community, that contributes to their extraordinary success.” Chris Donatelli, Donatelli Development
“ They’re unusual in that they provide consistently uniform, high-quality services across the board.” Bob Murphy, MRP Realty
“ High-quality people, great market knowledge, and solid execution...they have it all.” Oliver Carr, III, Carr Properties
“ Very deliberately and strategically, they’ve brought together the most highly regarded people in the industry.” Rebecca Owen, Clark Enterprises
“ When they’re representing us, we’re very glad they’re sitting on our side of the table.” Mitchell Schear, Vornado Realty Trust
“ T hey care.”
Ben O'Neil, Liberty Property Trust
Contacts
Joseph Stettinius, Jr. Chief Executive Officer, Principal Tel: 202.463.1367 Email: joe.stettinius@cassidypinkard.com Phillip S. Thomas, Jr. Managing Director, Principal Tel: 202.463.1119 Email: phillip.thomas@cassidypinkard.com Laurie A. McMahon Managing Director, Principal Tel: 202.266.1185 Email: laurie.mcmahon@cassidypinkard.com Darian LeBlanc Senior Vice President Tel: 202.463.1132 Email: darian.leblanc@cassidypinkard.com
Downtown Washington, DC 2101 L Street, NW Suite 700 Washington, DC 20037 202.463.2100 Vienna, VA 1921 Gallows Road Suite 700 Vienna, VA 22182 703.770.3400 Bethesda, MD 6903 Rockledge Drive Suite 900 Bethesda, MD 20817 301.424.2100
www.cassidypinkard.com Kerri Mulligan Salih Vice President Tel: 202.463.1353 Email: kerri.mulligan@cassidypinkard.com William W. Stern Vice President Tel: 202.266.1316 Email: will.stern@cassidypinkard.com
4 5 5 M A S S