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Author Car Wrap, Weighing Its Effectiveness as a Marketing Strategy 03/29/2013 0 Comments
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Categories Outdoor advertising is always considered as an effective marketing strategy that does the required branding and promotion for products. Since the very beginning different forms of outdoor advertising techniques are adopted upon as marketing strategy to introduce or to enhance the popularity of a product. Hoardings, billboards, banners etc are some of the major ways of outdoor advertising. Car wrap are also gaining popularity as an effective marketing strategy as it delivers the similar benefits that other outdoor advertising ways offer. In fact crap wrap offers more benefits because it’s a mobile from of advertising that has a deep reach into the customers. If you are marketer and you are thinking of adopting car wrap advertising as a marketing strategy but before that you want weigh its effectiveness, and then there are a few points that will help your decision: · It has a reach to a larger audience: While most of the other forms of outdoor advertising are stagnant, crap wrap is mobile form of advertising. As the car moves to the different parts of the cities, it carries the advertising message to a larger audience. · It’s not time bound: An ad in the news paper holds its relevance for one day only. Similarly, the popularity of a television ad depends on its run time. To get broadcasted in the prime time, it costs too much; compared to all these, vehicle wrap remains for years and not that expensive as well. · It generates a positive opinion: Study shows that 75% people hold a positive opinion regarding the companies that do vehicle advertising. It indicates to them that it’s a well established and reputed company. · It increases awareness: a vehicle draped in attractive wraps carrying creative advertising message is not a common thing that one gets to see on the roads. Hence,
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