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The growing prominence of Vehicle Wrapping as an advertisement tool March 13, 2013
Vehicle wrapping has got prominence as one of the effective outdoor advertising technique that gives the companies a unique way of product promotion and endorsement. Vehicle wrapping advertising is mostly taken up new launched companies in order to reach to their targeted customers in a more effective way. This is considered as an effective way of outdoor advertising as this is a mobile advertisement and the advertising message can be sent to different corners of the city or state. Vehicle wrapping is done using vinyl sheets over which the advertisement message is printed upon and it is attached at the side surfaces of the vehicle. Personal vehicle as well as commercial vehicle like busses, taxis, etc. can be used for vehicle wrapping advertising. The print design for these wraps can be customized as per the company’s own specific requirement. Vinyl wrap can be designed as artistically and creatively as flex banners and posters can be made. But, compared to other form of advertisement, vehicle wrapping is likely to create more impact because these are mobile advertising and reaches to a larger section of customers as compared to a static advertisement like a billboard or hoarding. Moreover, a moving vehicle decorated with attractive pieces of art like company’s logo or other related pictures along with the attractive catchy message, easily draws people attraction and also gets quickly registered in peoples mind. However, the effectiveness of a vehicle wrapping advertising depends on how the ad has been made and designed, Also, with what finesse the vinyl sheet is attached into the vehicle also plays significant role in describing the attractiveness of the add Thereby, it’s very important to get the vehicle wrap designed and developed by well experienced and reputed service provider. To get a good quality vehicle wrap, one must keep the following points into consideration: •
The quality of the vinyl sheet.
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The kind of variety the service provider is offering in terms of design, size etc.
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Are the vinyl sheet supported with air channels to prevent bubbles.
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Check if the vinyl sheet has microscopic glass beads to block the adhesive
It is also important to see if the professionals of the firm are capable of attaching the vinyl sheet with perfect finesse ensuring that it gets attached at perfect position, with no air bubbles or mismatch of location. Many people consider a vehicle wrap equivalent to vehicle painting, but vehicle wrap is a much better option than painting owing to the following reasons: •
These sheets can be easily applied and taken back
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These sheets are light weight as compared to paint, hence are more preferred for decorating the race cars.
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These are less expensive as compared to painting.
Hence, there are too many benefits of taking up vehicle wrap advertising for the promotion of services and products. About these ads
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