[jodiann] visual order

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VIS UAL ORD ER/


content


figure/ground

similarity proximity closure continuance

translation rotation reflection glide/reflection dilation

structured space

symmetric balance asymmetric balance ambiguous balance neutral balance


figure/ground

we tend to see figures with similar characteristics—eg: shape, color, texture, etc. as belonging together.



similarity

groups are formed by similarities in visual appearance.



proximity

closer vicinity of graphic forms creates the implication of a unit.



closure

The unconscious urge to complete a form or thought that is unfinished.



continuance

implications through graphic form that leads the eye in an intended direction (to infinity and beyyyond)



translation

a form that is moved to another position but still retaining the same orientation.



rotation

a transformation of a form in which the configuration makes a circular motion around a given point without



reflection

a transformation of a form in which the direction of one axis is reversed.



glide/reflection a combination of a reflection and a translation.



dilation the ripple in the pond.



structure 1



structure 2



structure 3



structure 4



structure 5



structure 6




symmetric balance

compositional balance that displays distinctive proportional qualities over an axis.



asymmetric balance

compositional balance that is unequal or irregular over an axis.



ambiguous balance is unclear of any compositional tact.



neutral balance

compositional balance that tends to be random and equal.




速 jodiann brewer, 21 september 2012 completed as a requirement for visual communication in the graphic design department at the kansas city art institute. michael kidwell, assistant professor.


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