expresso
a mobile application for traveling workers
Stephanie Chow Brian Groudan Andrew Lee Christian Park
expresso ABOUT
About Expresso Expresso is a mobile application for the iPhone platform which helps traveling workers discover opportunities to explore unfamiliar areas. It integrates information from the worker’s schedule and GPS to provide situationally-aware suggestions which help maximize both work and discovery.
expresso PROBLEM STATEMENT
Problem Statement Claim. Currently, people exploring unfamiliar territories with preexisting engagements find it difficult to decide what to do, without prior planning. Grounds. Popular recommendation sites like Yelp and Foursquare do not account for your existing schedule. What does this mean for our design? How can we create a mobile application that will help workers traveling in unfamiliar territory make informed decisions on what to do during their down time while taking into consideration existing plans and job responsibilities?
expresso PERSONA
Meet Eric Knightley Name Age Gender Nationality Marital Status Location Occupation Salary Job Requirements
Eric Knightley 32 Male Caucasian Single Miami, Florida Jewelry Salesperson $41,358 per year + commission Meet with clients in unfamiliar territories and make sales Interests Tennis, Gambling, How I Met Your Mother, Italian Food, Collecting Shot Glasses
expresso GOALS
Eric's Goals Life Goals Buy house or apartment Save for retirement Obtain management position or start own business Experience Goals Cultured and sophisticated Engaged with environment Successful End Goals Earn ample commission Build relationships with existing or new contacts Experience unique sites Collect one shot glass from every state
expresso
DESIGN PROCESS
expresso
DESIGN PROCESS
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DESIGN PROCESS
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DESIGN PROCESS
expresso
APPLICATION ARCHITECTURE
expresso
SCENARIO ARCHITECTURE
expresso PROBLEM FRAMING
Setting the Scene Eric is on a trip to New York to meet with customers. He travels once a month and visits all over the country, so he wants to make the most of the opportunity to explore the area during his time here. It is near the end of the month, and he has nearly reached his sales quota. He has a schedule of meetings with his contacts, but wants to be flexible with his plans to make sure he meets his goal. His company is paying for food and lodging and he wants to take advantage of this as much as possible.
expresso LO-FI WIREFRAMES
title view
calendar mode
detailed info
filter search
map view
calculated offers
saved in calendar
event history
expresso HI-FI WIREFRAMES
enter via point
details
filter search
directions
categories
notification
calculated offers
saved in calendar
expresso
Interface Demonstration
expresso COMPETITIVE ANALYSIS
Competitive Analysis Gowalla Yelp Foursquare Vicinity Urbanspoon Expresso Loca%on-‐Based Search
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Food Search
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Places Search
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Map View
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Direc%ons
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Calendar Integra%on
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Mul%ple-‐Point Trip Planning
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Ra%ngs Social Networking
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expresso NEXT STEPS
N ext Steps Improved event management Social networking features Integrate web applications and databases Syncing functionalities
expresso
Thank you. Questions?