lemonaid
Brian Groudan Â&#x; Cristina Mele Â&#x; Molly Samuels
>> Initial focus.
To make communication about household tasks between parents and children more effective.
Lemonaid | Brian Groudan Â&#x; Cristina Mele Â&#x; Molly Samuels
>> initial assumptions.
• Parents don’t enjoy nagging their kids • Involving children in household chores will alleviate stress from parents • Children will want to help if it feels like a fun game • Parents need tips on how to run a large household
Lemonaid | Brian Groudan Cristina Mele Molly Samuels
Research & Findings
Lemonaid | Brian Groudan Â&#x; Cristina Mele Â&#x; Molly Samuels
>> directed storytelling.
• What activities are the kids involved in? • What tasks do the kids help out with at home? • Do you currently have a way to organize tasks or chores? • Are there any problems you find with your current system? Tell us about a time when your system went wrong. • Do you ever experience resistance from your kids when you ask them to do household chores? How do you deal with this?
Lemonaid | Brian Groudan Cristina Mele Molly Samuels
>> bricks & mortar.
Lemonaid | Brian Groudan Â&#x; Cristina Mele Â&#x; Molly Samuels
>> Contextual inquiry.
• Jen (mom) tells Jordan (son) that he’s watched enough TV today • Jordan explains that he actually didn’t watch that much TV • Once parents leave, he really wants to watch even though not allowed • Usually have to negotiate turning TV off (during commercials) • Both children wish there were more kids playing outside
Lemonaid | Brian Groudan Cristina Mele Molly Samuels
>> observations.
• Toddlers love to be helpful so they don’t ever sulk when you ask them to do something • They love to clean things (give them a rag or broom) • Regular incentives not necessary (occasionally give them a quarter)
Lemonaid | Brian Groudan Cristina Mele Molly Samuels
>> brainstorming.
Based on our initial research, we generated over 50 concepts and categorized them. Lemonaid | Brian Groudan Â&#x; Cristina Mele Â&#x; Molly Samuels
>> concept generation.
Lemonaid | Brian Groudan Â&#x; Cristina Mele Â&#x; Molly Samuels
>> speed dating.
Participants liked the idea of having a device tailored to the needs of babysitters.
Lemonaid | Brian Groudan Â&#x; Cristina Mele Â&#x; Molly Samuels
>> focus shift.
directed storytelling bricks & mortar contextual inquiry speed dating
Lemonaid | Brian Groudan Â&#x; Cristina Mele Â&#x; Molly Samuels
babysitter
>> selected quotes from surveys/interviews.
I wish I had something that made it seem like the kid’s mom was watching him.
I want a house that would tell me the rules for the kids and find things for me.
I usually ask the parents how they discipline their child because I want the child to feel consistency.
Lemonaid | Brian Groudan Cristina Mele Molly Samuels
I would like to show the kids that the parents agree with what I say without having to call them.
I feel nervous that the kids will give me a bad report to their parents. It’s funny to think I care that much about what a six-year-old might say about me.
>> competitive analysis. Babysitter Log seacloud software
• Indicate what child is doing (ie. eating, napping, playing) • Communicate with parents while they’re out and send photos • Doesn’t provide tips
Babysitting Guide phone flips
• Great for first time babysitters • General list of guidelines and tips • Doesn’t allow communication with parents
Lemonaid | Brian Groudan Cristina Mele Molly Samuels
Synthesis
Lemonaid | Brian Groudan Â&#x; Cristina Mele Â&#x; Molly Samuels
>> needs.
social
Communicate day-to-day tasks; Stay in touch with neighbors and their kids; Communicate with child healthcare figures Ensure kids are happy; Spend quality time with kids; Feel satisfied at end of the day
aesthetic
Children
Maintain ideal state of house
emotional
functional
Parents
Integrated to what they already use
Health
Feel engaged
Feel like in control
Easy to use
Lemonaid | Brian Groudan Â&#x; Cristina Mele Â&#x; Molly Samuels
Learning about tasks that need to be done Knowing about upcoming playdates, parties, and birthdays; Getting outside and exercising
Feel independent but still cared for; Positive reinforcement and encouragement
Simple interface (consider reading barrier)
>> where babysitters fit in.
Parents
Children
babysitter’s needs
Functional Maintain household and complete tasks asked of you properly Social Be engaged with the child Emotional Be confident with making decisions without calling parents Aesthetic Simple and intuitive
Lemonaid | Brian Groudan Â&#x; Cristina Mele Â&#x; Molly Samuels
>> design opportunity.
Babysitters want to use the same discipline methods that parents use but don’t want to call and bother parents.
Lemonaid | Brian Groudan Â&#x; Cristina Mele Â&#x; Molly Samuels
Final Concept
>> Problem statement.
Often times, it’s confusing for people who are unfamiliar with the household to carry out tasks within the home.
Lemonaid | Brian Groudan Cristina Mele Molly Samuels
>> intelligent device.
• Lemonaid assists the babysitter when something goes wrong, displaying solutions that previous babysitters have found helpful • Allows babysitters to “tag” moments (such as successful discipline methods or fun activities) for future babysitters and parents • Parents can also use this device to store emergency information for easy access
Lemonaid | Brian Groudan Cristina Mele Molly Samuels
>> input/output.
INPUTS
facial recognition
tag repository
situations & gestures
lemonaid system
Lemonaid | Brian Groudan Â&#x; Cristina Mele Â&#x; Molly Samuels
sounds & conversations
generates tip
>> system architecture. ACCOUNT MANAGEMENT
ALERT
SAVE MOMENT
TAG
TIP
IGNORE
ACCEPT
SAVE
DISPLAY TIP
STAR
Lemonaid | Brian Groudan Cristina Mele Molly Samuels
IGNORE
NO STAR
Persona & Goals
Lemonaid | Brian Groudan Â&#x; Cristina Mele Â&#x; Molly Samuels
>> parent persona.
Gary is 39 years-old. He works full-time at the University of Pittsburgh as an Academic Advisor. He enjoys going out with his wife and other couples over the weekend. He doesn’t consider himself very strict when it comes to parenting. In his free time, he enjoys scrapbooking.
Lemonaid | Brian Groudan Cristina Mele Molly Samuels
>> Gary’s goals.
Life Goals. Be a good parent Raise respectful and well-behaved children Experience Goals. Feel involved in his kids’ lives Enjoy his time out without worrying Doesn’t want to “hover” over kids and babysitter End Goals. Kids are safe and happy while he’s out
Lemonaid | Brian Groudan Cristina Mele Molly Samuels
>> babysitter persona.
Tara is 18 years-old. She’s a senior at Shadyside academy in Pittsburgh, PA. She likes to babysit over the weekend to earn some spending money. Tara has an outgoing personality. She enjoys shopping with her friends.
Lemonaid | Brian Groudan Cristina Mele Molly Samuels
>> tara’s goals.
Life Goals. Be a good teacher Go to college Experience Goals. Feel like a responsible babysitter Wants parents to trust her Wants kids to have fun and be safe End Goals. Get a good report from kids Get rehired
Lemonaid | Brian Groudan Cristina Mele Molly Samuels
>> child persona.
Tommy is 6 years-old. He attends kindergarten at Winchester Thurston School. He plays soccer on the Blue Team. Tommy likes to finger paint and make fold paper airplanes. He enjoys reading books from the Magic Tree House series.
Lemonaid | Brian Groudan Â&#x; Cristina Mele Â&#x; Molly Samuels
>> tommy’s goals.
Life Goals. Be the best at soccer Experience Goals. Have fun with babysitter Doesn’t want parents to be gone too long End Goals. Wants parents to know he behaved well
Lemonaid | Brian Groudan Cristina Mele Molly Samuels
Scenario
>> scenario.
Tara is babysitting Tommy and his brother Jon for the first time. Their previous babysitter, Marci, went away to college and recommended that the family call Tara. Tara really wants the job to go well so that they’ll hire her again. After the parents leave, Tara makes the boys dinner. Oh, no! Tommy’s acting up and spitting his macaroni all over the kitchen. Now, Jon’s doing it too! Luckily, Tara has a lemonaid.
Lemonaid | Brian Groudan Cristina Mele Molly Samuels
>> video sketch outline.
Scene 1. The kids are throwing and spitting food in kitchen. Lemonaid “dings” to let Tara know this has happened before. The device recommends telling the boys if they don’t stop, she’ll take away dessert. Tara follows the instructions and it works. She votes this tip up for future babysitters.
Scene 2. Tommy is really bored and is complaining because he wants to watch TV. Tara recommends he do an arts and crafts project. Tommy really enjoys it, so Tara tags this moment for future babysitters.
Lemonaid | Brian Groudan Cristina Mele Molly Samuels
Scene 3. Gary and his wife are at a restaurant. He wonders what the kids are up to, so he checks his phone. He sees that Tommy is doing a crafts project and is really happy about this. Gary decides he will definitely hire Tara again to babysit.
When kids give you lemons try...
Lemonaid | Brian Groudan Â&#x; Cristina Mele Â&#x; Molly Samuels
lemonaid