BRIANNA STEIN
PORTFOLIO O
952.693.1277
brianna.stein01@gmail.com
www.briannastein.com
BRIANNA STEIN
As an experienced fashion, beauty and lifestyle publicist, I am eager to pursue my next professional venture. With three years of industry experience exploring what the Public Relations and Marketing world have to offer in the states and abroad, I am looking to continue to expand my skill set and apply my expertise to the needs of your outstanding business. I have always been a determined individual looking to capitalize on all opportunities that come my way, as diverse knowledge from a diverse set of experiences continues to be the base for all that I do.
With experience in the fashion, beauty, lifestyle and hospitality industries, from event planning to media relations, brand development to social media content creation, blogger campaign management to strategic communications and budget negotiations, I feel confident to state that I would be the ideal candidate for this position. My true passion for this industry was solidified following my studies at the London College of Fashion. The diverse cultural landscape of the city opened my eyes to the endless stories behind every unique brand and persona; these were all stories I wanted to share with the world. I returned to the states looking to continue my professional growth in a city whose trademarked characteristics were just as impactful within this realm. This inspired my move to Los Angeles. As a Fashion Intern for Bollare Communications, I was able to experience the LA landscape as a uniquely celebrity driven environment focused on powerful brand associations and experiences. After excelling in this position to become Bollare’s interim Fashion Assistant, Bloomingdale’s Chicago reached out to bring me back to my roots as the interim Public Relations Assistant Manager. With the department in a state of transition, I was solely responsible for the publicity and event planning of their three Chicago locations. This position required an immense amount of organization and strong communication abilities as my daily tasks included working with a series of Bloomingdale’s vendors and outside businesses to organize and execute successful in-store events. With event planning as a renewed specialty of mine, transitioning back into traditional public relations was the natural next step to further my career. As Account Coordinator for Jo Chicago Public Relations, a respected hospitality and interior design firm in Chicago, securing traditional top tier press for our clients was top priority. In this position, I was able to hone in on my media relations talents and find great success through exercising the core of my abilities. As I navigated this new role, I quickly realized that being a lifestyle publicist is my destined profession. When Skirt PR, a nationally respected fashion, lifestyle and beauty firm reached out to bring me on as their PR/Social Media Assistant, I was elated to make this transition and solidify my talents within the social media world with its direct correlation and recent enhancement to traditional public relations. This leads me to today. After very unfortunate budget cuts in my last position, I am reaching out with hopes to become a member of your esteemed team. Beyond my professional profile, I greatly enjoy the art of photography, fashion styling, blogging, and incorporating some humor into my personal style because one’s day is not worthwhile without donning a comical Karl Lagerfeld t-shirt and a fuzzy baseball cap. If I were to gain the opportunity to work for your company, I would be eager to accept any responsibilities and challenges in order to contribute toward the prosperity of your esteemed brand. I believe that my established skill set, enthusiasm for this industry, and initiative taking and career driven mentality would complement the environment and needs of your outstanding business. Please let me know of any questions, and thank you so much for your time and consideration.
952.693.1277
brianna.stein01@gmail.com
www.briannastein.com
WORK SAMPLES
PITCH
Subject: Last Minute Gifts for the Hair Obsessed To: Short-lead Consumer Hi TK,
I hope you are well and staying warm! With just one week until the holidays, the panic of gifting crunch time begins to set in. For those who have been waiting all this time for the perfect gift to magically appear, Fromm Beauty has the answer for the hair obsessed ladies on your list. Because we can’t all have Jen Atkin’s magic hands to primp us every morning *insert crying emoji here* … We promise that a gift from Fromm Beauty will surely excite the glamour girl who dreams of Kardashian style locks. Let’s face it, we all do. Bring on the brushes! I’d love for you to consider the below innovative products for any last-minute gift guides you have in the works. Please let me know if you have any questions, and I would be happy to provide samples and send additional hi-res images your way. I look forward to hearing back from you and hope you have the happiest of holidays! Best, Brianna Because every girl can use an extra 10 minutes: Give the gift of time with the 1907 by Fromm Hot Paddle Brush. This brush features a thermal soothing plate with an aluminum pad that retains heat and can reduce drying time by 10 minutes (or more)! She will love its rounded surface designed to give perfectly smooth volume from the root and will be eternally grateful to welcome an extra two snooze buttons to her morning routine. 1907 by Fromm Hot Paddle, $19.99, Ulta.comw
Because a girl’s gotta have options: Give the gift of endless possibilities with the 1907 by Fromm Square Thermal Rounder Brush. In contrast to its predecessors, the square barrel offers multiple styling options from straight to voluminous curls with just a tilt of the brush’s barrel. It is the one-stop-shop she has been waiting for! 1907 by Fromm Square Thermal Rounder Brush, $17.99, Ulta.com Because achieving salon-quality smooth is #goals: Give the gift of consistent, stress-free styling with the 1907 by Fromm Glosser Paddle Brush. This must-have tool redefines the look and feeling of smooth hair because it is just so easy. The Glosser uniquely features premium boar bristles that emit moisture to smooth hair and nylon pins that evenly distribute your organic oils to improve healthy growth. She will rejoice in knowing that her bathroom just became her personal salon and the Glosser brush from 1907 by Fromm … her new personal hair-stylist. 1907 by Fromm Glosser Paddle Brush, $19.00, Ulta.com
PLACEMENT
PITCH
Subject: The Tools Every Stylist Needs for Spring To: Trade Hi TK, I hope this finds you well! I think that we can all agree, the most exciting thing about a new season would be the new trending hairstyles that come with it. From wavy, wet looks to sleek, straight cuts, we have a lot to look forward to next season! Thankfully, Fromm Beauty has all of the tools stylists will need to create these glammed out looks. 1907 by Fromm is thrilled to introduce a line of innovative, multi-use brushes thoughtfully designed to offer stylists the highest quality selection of tools season after season. Each 1907 by Fromm brush outlined below features bristles and barrels that are anti-static, heat-safe and equipped with ionic nylon pins to fight frizz, decrease drying time and enhance hair’s health. I’d love for you to consider these hi-tech products as essentials tools to accomplish any spring style. Please let me know if you have any questions, and I would be happy to provide samples and send additional hi-res images your way. I look forward to hearing back from you. Best, Brianna 1907 by Fromm Hot Paddle Brush: This brush is designed to specifically enhance the blow drying experience. The Hot Paddle brush features a thermal soothing plate with an aluminum pad that retains heat reducing drying time by 10 minutes. Along with its rounded surface designed to give perfectly smooth volume from the root, this brush is perfect for creating those straight, polished looks. 1907 by Fromm Hot Paddle, $19.99, Ulta.com
1907 by Fromm Square Thermal Brush: This brush excels in offering multiple styling options with just a tilt of the barrel. Its square shape allows stylists to create smooth, voluminous looks by holding the barrel flat against strands, wavy, natural looks by tilting it at an angle and glamorous curls by fully rotating the barrel while styling. Smooth. Wavy. Curly. 1907 by Fromm Square Thermal Brush, $17.99, Ulta.com 1907 by Fromm Copper Core Brush: This thermal rounder is the only brush on the market with a 100 percent copper barrel. This unique feature has antimicrobial properties that destroy over 80 percent of bacteria and fungus helping to eliminate dandruff, itching and flaking – common springtime nightmares as hat season comes to an end. Additionally, the copper core provides superior temperature control to evenly heat hair faster, and with the brush’s handcrafted boar bristles, stylists can achieve a frizz free finish in no time! 1907 by Fromm Copper Core Brush, $14.99 - $20.99, Ulta.com
PLACEMENT
PITCH
Subject: Runway Looks for Less with Fromm Beauty To: Broadcast Hi TK, I am reaching out with hopes of connecting on any ‘Get these Runway Looks for Less’ segments you have coming up. From Gucci to Margiela, the Spring runways featured bold headbands, barrettes and bows, and 1907 by Fromm is thrilled incorporate this trend into your everyday warm weather wardrobe this season with their new line of hair accessories for Ulta. With genuine leather headbands, metallic bobbies and bow hair ties, this new collection of elevated essentials features over 26 accessories every girl needs in her beauty arsenal. As you will see outlined below, these pieces are perfect for creating runway inspired looks at home. I’d be happy to provide a full line sheet and help facilitate product samples and details for any upcoming segments. Please let me know if you have a fit, and I look forward to hearing back! All the best, Brianna Trend 1: Bold Headbands Mary Katrantzou | 1907 by Fromm Camel Tote, Genuine Leather Headband, $17.99, Ulta.com
Trend 2: Statement Bobby Pins Marchesa | 1907 by Fromm You Keep Me In Place Matte Metallic Wide Pins, $.6.99, Ulta.com Trend 3: Bows Gucci | 1907 by Fromm Put A Bow On It Bow Hair Ties, $14.99, Ulta.com
PLACEMENT
PITCH
Subject: The Designer Creating Interior Zen To: Short-lead Consumer Residents of hubs like Chicago, New York, and LA know that the stress of city living is unavoidable, but your home shouldn’t contribute to it. Renowned Brazilian Designer, Domingos Tótora is using his talents to create pieces that transform your home into a clam and peaceful space, allowing you to recharge from a hectic day. Tótora’s sustainable, sculptural pieces are inspired by the undulating landscapes, calming waterways, and the curvilinear rock formations of his hometown, Maria da Fé, Brazil. Whether it’s the soft waves and satin finish of the Vereda bench, or the smooth pebbles and crystal clear surface of the Mesa Água, Tótoras work will transport you to a sunny, lazy day on the water. I’m happy to send additional hi-res images upon request and am also able to arrange an interview with Domingos (his first with a US editor) for more information. Let me know if this would be a fit for anything you’re working on. Thanks, Brianna
PLACEMENT
MEDIA MAILER
INGRID & ISABEL SPRING COLLECTION
PLACEMENT
PRESS RELEASE
Press Contact: Skirt PR | Brianna Stein bstein@skirtpr.com |773.661.0700 Seamless Support After Pregnancy Ingrid & Isabel Introduces Innovative Afterband to Line of Maternity Essentials
SAN FRANCISCO (March XX, 2017) – Ingrid & Isabel, creator of the innovative Bellaband for expecting moms, is thrilled to announce the arrival of its newest maternity must-have, the Afterband. Due on March 22, 2017, the Afterband is thoughtfully crafted to gently shape and support a woman’s belly as it continues to change following pregnancy. Unlike other restrictive and bulky compression bands, Ingrid & Isabel entered this market with a message from the heart: All women should give themselves permission to heal postpartum, free of the pressures to look or feel a certain way. Bringing her confidence and comfort, the Afterband acts as the perfect complement to the brand’s renowned Bellaband, which extends the life of pre-pregnancy pants for a growing bump. After receiving countless requests from new and expecting mothers, Ingrid & Isabel expands its line of versatile staples for mom-to-be to include a postpartum-specific design that addresses the postnatal recovery period with compassion. “Just as every pregnancy and delivery is unique, so is every woman’s recovery,” says Ingrid Carney, founder and CEO of Ingrid & Isabel. “What’s universal? All of us deserve to recover at our own pace. Ingrid & Isabel created the Afterband for those who desire a bit of shaping or coverage along the way.” Designed by a mom for moms, the Afterband is the only shape wear solution that comfortably and discreetly smooths for a confident postpartum transition. After three years of thoughtful conversations with real moms, Ingrid & Isabel’s Afterband was carefully conceptualized and meticulously developed to be more than just a functional product. It is constructed of a super-soft, stretchy, and seamless knit, ensuring all-day comfort for a new mom during such a sensitive period for her body. Through targeted panels, the compression is directed only where it is needed, primarily focusing on the belly, and alleviates around the rib cage. The flexible, bone-free design lets her engage her core muscles while the double-layer tension discreetly smooths and shapes under clothing. The stay-put strips, free of latex and silicone, keep the band firmly in place, ensuring the piece remains undetected while nursing or throughout playdates and coffee runs. In some cases, the Afterband can be worn directly after giving birth; in other cases, such as cesarean section, a doctor may instruct a mother to wait before using. As each pregnancy and postpartum recovery is different, new mothers should always recover at their own speed and consult a doctor before using the Afterband.
Like every Ingrid & Isabel piece, the Afterband is thoughtfully conceptualized to celebrate the journey of motherhood. Ingrid & Isabel carefully considers the needs of new and expecting mothers to effortlessly outfit her each step of the way, emphasizing fit and solutions that combat the styling challenges a pregnancy may bring. A safe and gentle way to reshape and smooth the belly after pregnancy, the Ingrid & Isabel Afterband will be available for purchase for $38 at www.ingridandisabel.com beginning March 22. About Ingrid & Isabel Founded in 2001 by Ingrid Carney during her first pregnancy with daughter, Isabel, Ingrid & Isabel creates thoughtful and versatile maternity essentials for expecting mothers. As fit experts in the ever-changing pregnant body for over 15 years, Ingrid & Isabel initially introduced the Bellaband and now offers fashionable and functional apparel to support a woman from the moment she discovers her exciting addition through the months following delivery. By listening to real moms, Ingrid & Isabel designs the versatility and comfort they want, along with innovative solutions that they need. The line features fashionable fits, active wear, denim, nursing apparel, and seamless essentials. # # #
ADDITIONAL PLACEMENTS
FROMM BEAUTY IN MODERN SALON
FROMM BEAUTY IN BEAUTY LAUNCHPAD
SOSSEGO IN INTERIOR DESIGN
MARIANI LANDSCAPE IN MIDWEST LIVING
BLOGGER PARTNERSHIPS
SOCIAL MEDIA
STRATEGY
REAL RESTORATION SOCIAL MEDIA STRATEGY
Overview To further establish Real Restoration as one of the leading developers in the city of Chicago, we suggest shifting the way we approach Real Restoration’s social media to evolve the profiles into more business and industry driven destinations. Through a subtle shift from a visual focus to a more content heavy strategy, Real Restoration’s Facebook and LinkedIn profiles will become a hub of industry driven news as well as company promotional materials and updates. This is to better align Real Restoration and CEO Morris Gershengorin with other top tier businesses and entrepreneurs. Note that there is no plan to fully delete these accounts, a focus will simply shift and posting on Instagram and Twitter will become less frequent. In the beginning stages of these efforts, there will be cross-promotional material on all accounts directing followers to the new and improved LinkedIn profile. Platform Analytics This information allows one to better understand exactly what platforms their targeted demographics are currently using. According to the below information gathered from Sprout Social, key platforms for Real Restoration to target are Facebook and LinkedIn with exceptionally higher percentages of use for targeted consumers compared to Instagram and Twitter. Facebook: • 82 percent of 18 to 29-year-olds online use Facebook • 79 percent of 30 to 49-year-olds online use Facebook • 56 percent of online users ages 65 and up use Facebook Instagram: • 53 percent of 18–29 year olds online use Instagram • 25 percent of 30–49 year olds online use Instagram • 11 percent of 50–64 year olds online use Instagram • 6 percent of people 65+ online use Instagram Twitter: • 37 percent of adults 18–29 online use Twitter
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25 percent of adults 30–49 online use Twitter 12 percent of adults 50–64 online use Twitter 10 percent of adults 65+ online use Twitter LinkedIn: • 31 percent of adults 30–49 online use LinkedIn • 30 percent of adults 50–64 online use LinkedIn • 23 percent of adults 18–29 online use LinkedIn • 21 percent of adults over 65 online use LinkedIn Competitor Analysis Through examining competitor activity, Real Restoration will be able to better compare their efforts to those who excel in this same category. JDL Development No social media affiliation Belgravia Group Facebook: 2,497 followers LinkedIn: 333 followers Fifield Companies Facebook: 344 followers Twitter: inactive Instagram: 197 followers J.C. Restoration, Inc. Facebook: 597 followers Twitter: 280 followers Instagram: 83 followers IHC Construction Companies, LLC Facebook: 55 followers LinkedIn: 1,287 followers Content Recommendation Please see the proposed Real Restoration October Social Media Calendar for content.
STRATEGY SOSSEGO GISELE GIVEAWAY
Overview Social media contests are an excellent way to increase engagement and excitement around a specific brand. The Sossego campaign will aim to do just that, consisting of a series of strategically boosted posts on Facebook and Instagram promoting the giveaway and encouraging users to enter and spread the word. As discussed, we recommend aligning the giveaway with the closing of the Rio 2016 Olympic Games as a celebration of the event and as an opportunity to bring the spirit and beauty of Brazil home to treasure for a lifetime. A strong connection will also be made to Gisele Bundchen, the inspiration for this Aristeu Pires design as she played an integral role in setting the positive and celebratory tone of these Games. Content Recommendation The below is subject to change based on current events, consumer responsiveness and client needs. The recommendations provide an outline for the team to use as reference throughout the contest. • Launch: Thursday, August 18 • Giveaway Closes: Thursday, August 25 • Winner announced: Friday, August 26 • Rules: o Winner must be in the USA o Cannot be an employee or supplier of Sossego's • How to Enter: 1. Repost a Sossego image 2. Tag @sossegodesign in your photo 3. Use #Rio2016 and #GiseleOpeningCeremony 4. Follow us @sossegodesign Stay tuned - We will announce a winner here on August, 26. • Total Boosting spend: $500 • General theme
“As the #Rio2016 Olympics come to a close, Sossego is giving you the opportunity to bring the spirit and beauty of Brazil home!” Facebook and Instagram Posts o Beginning with the launch, a series of strategically boosted posts will go live outlining the contest, the inspiration behind this promotion and details on how to enter. o Initial posts to be very detailed to solidify the promotion; those that follow will be more product oriented with a reminder to enter o For the duration of the contest, all posts will remain relevant to the contest, but not necessarily directly mention the details. § This is to ensure that the information doesn’t become stale and that we are able to regenerate excitement and not loose followers who are uninterested o All posts will include an artistic image as to not interfere with the overall integrity of the account o Posts will go live around 5 p.m. on each day scheduled to harness the commuter timeframe o
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8/18/16 Facebook boost: $75 Instagram boost: $100 ENTER FOR A CHANCE TO WIN: As the #Rio2016 Olympics come to a close, Sossego is giving you the opportunity to bring the spirit and beauty of Brazil home! In celebration, we are giving away one classic Gisele lounge chair; natural finish and raw cotton chord; designed by Aristeu Pires and named after the supermodel who took her last strides at this #OpeningCeremony. Please see details on how to enter below: How to Enter: 1. Repost a Sossego image on Facebook or Instagram 2. Tag @sossegodesign in your photo 3. Use #Rio2016 and #GiseleOpeningCeremony 4. Follow us @sossegodesign Stay tuned - We will announce a winner here on August, 26.
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8/19/16 Facebook Boost: $50 Gisele Bundchen, the woman who Aristeu Pires dedicated his award-winning Gisele lounge chair to reflects on her final walk as a professional model at the #Rio2016
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opening ceremony. Watch her emotional commentary in the video below and don’t miss your chance to bring a piece of this warm and welcoming lifestyle home. Enter for a chance to win this elegant piece! Please see details below: How to Enter: 1. Repost a Sossego image on Facebook or Instagram 2. Tag @sossegodesign in your photo 3. Use #Rio2016 and #GiseleOpeningCeremony 4. Follow us @sossegodesign Stay tuned - We will announce a winner here on August, 26.
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https://www.youtube.com/watch?v=CkoaDgoj_-o 8/20/16 Instagram boost: $50 Gisele Bundchen, the woman who Aristeu Pires dedicated his award winning Gisele lounge chair to, reflects on her final walk as a professional model at the #Rio2016 opening ceremony. Watch her emotional commentary on our Facebook page. Don’t miss your chance to bring a piece of this warm and welcoming lifestyle home, and enter for a chance to win this elegant piece! (Please see link and details in our bio)
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8/21/16 Facebook boost: $30 Instagram: no boost With the #ClosingCeremonies tonight, we reflect on the #Rio2016 Olympic games. Uniquely, they have celebrated more than just athleticism. The warm and welcoming spirit of Brazil has brought a feeling of unity, family and overall pride to this traditionally competitive environment.
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8/23 Instagram: no boost The many forms of Gisele. Designed by Aristeu Pires. Named after Gisele Bundchen.
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8/24 Instagram: no boost The many forms of Gisele. Designed by Aristeu Pires. Named after Gisele Bundchen.
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8/25 Facebook boost: $100 The many forms of Gisele. Designed by Aristeu Pires. Named after Gisele Bundchen. Today is your last chance to enter and win the classic Gisele lounge chair; natural finish and raw cotton chord. Repost this image, follow the steps below and you could have the opportunity to welcome the spirit and beauty of Brazil into your home with this stunning piece. We announce the winner tomorrow!
Instagram boost: $55 The many forms of Gisele. Designed by Aristeu Pires. Named after Gisele Bundchen. Today is your last chance to enter and win the classic Gisele lounge chair; natural finish and raw cotton chord. Repost this image, follow the steps below and you could have the opportunity to welcome the spirit and beauty of Brazil into your home with this stunning piece. We announce the winner tomorrow!
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8/26 Facebook: no boost Instagram: no boost Congratulations to xxxxxx! Aristeu Pires’ beautiful Gisele is yours. Enjoy her grace and comfort for decades to come. Thank you to all who participated and stay tuned for more exciting announcements from Sossego.
SOCIAL POSTS
INSTASTORIES & SNAPCHAT
BRIANNA STEIN
952.693.1277
brianna.stein01@gmail.com
www.briannastein.com