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Subject: Last Minute Gifts for the Hair Obsessed To: Short-lead Consumer Hi TK,
I hope you are well and staying warm! With just one week until the holidays, the panic of gifting crunch time begins to set in. For those who have been waiting all this time for the perfect gift to magically appear, Fromm Beauty has the answer for the hair obsessed ladies on your list. Because we can’t all have Jen Atkin’s magic hands to primp us every morning *insert crying emoji here* … We promise that a gift from Fromm Beauty will surely excite the glamour girl who dreams of Kardashian style locks. Let’s face it, we all do. Bring on the brushes! I’d love for you to consider the below innovative products for any last-minute gift guides you have in the works. Please let me know if you have any questions, and I would be happy to provide samples and send additional hi-res images your way. I look forward to hearing back from you and hope you have the happiest of holidays! Best, Brianna Because every girl can use an extra 10 minutes: Give the gift of time with the 1907 by Fromm Hot Paddle Brush. This brush features a thermal soothing plate with an aluminum pad that retains heat and can reduce drying time by 10 minutes (or more)! She will love its rounded surface designed to give perfectly smooth volume from the root and will be eternally grateful to welcome an extra two snooze buttons to her morning routine. 1907 by Fromm Hot Paddle, $19.99, Ulta.comw
Because a girl’s gotta have options: Give the gift of endless possibilities with the 1907 by Fromm Square Thermal Rounder Brush. In contrast to its predecessors, the square barrel offers multiple styling options from straight to voluminous curls with just a tilt of the brush’s barrel. It is the one-stop-shop she has been waiting for! 1907 by Fromm Square Thermal Rounder Brush, $17.99, Ulta.com Because achieving salon-quality smooth is #goals: Give the gift of consistent, stress-free styling with the 1907 by Fromm Glosser Paddle Brush. This must-have tool redefines the look and feeling of smooth hair because it is just so easy. The Glosser uniquely features premium boar bristles that emit moisture to smooth hair and nylon pins that evenly distribute your organic oils to improve healthy growth. She will rejoice in knowing that her bathroom just became her personal salon and the Glosser brush from 1907 by Fromm … her new personal hair-stylist. 1907 by Fromm Glosser Paddle Brush, $19.00, Ulta.com
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Subject: The Tools Every Stylist Needs for Spring To: Trade Hi TK, I hope this finds you well! I think that we can all agree, the most exciting thing about a new season would be the new trending hairstyles that come with it. From wavy, wet looks to sleek, straight cuts, we have a lot to look forward to next season! Thankfully, Fromm Beauty has all of the tools stylists will need to create these glammed out looks. 1907 by Fromm is thrilled to introduce a line of innovative, multi-use brushes thoughtfully designed to offer stylists the highest quality selection of tools season after season. Each 1907 by Fromm brush outlined below features bristles and barrels that are anti-static, heat-safe and equipped with ionic nylon pins to fight frizz, decrease drying time and enhance hair’s health. I’d love for you to consider these hi-tech products as essentials tools to accomplish any spring style. Please let me know if you have any questions, and I would be happy to provide samples and send additional hi-res images your way. I look forward to hearing back from you. Best, Brianna 1907 by Fromm Hot Paddle Brush: This brush is designed to specifically enhance the blow drying experience. The Hot Paddle brush features a thermal soothing plate with an aluminum pad that retains heat reducing drying time by 10 minutes. Along with its rounded surface designed to give perfectly smooth volume from the root, this brush is perfect for creating those straight, polished looks. 1907 by Fromm Hot Paddle, $19.99, Ulta.com
1907 by Fromm Square Thermal Brush: This brush excels in offering multiple styling options with just a tilt of the barrel. Its square shape allows stylists to create smooth, voluminous looks by holding the barrel flat against strands, wavy, natural looks by tilting it at an angle and glamorous curls by fully rotating the barrel while styling. Smooth. Wavy. Curly. 1907 by Fromm Square Thermal Brush, $17.99, Ulta.com 1907 by Fromm Copper Core Brush: This thermal rounder is the only brush on the market with a 100 percent copper barrel. This unique feature has antimicrobial properties that destroy over 80 percent of bacteria and fungus helping to eliminate dandruff, itching and flaking – common springtime nightmares as hat season comes to an end. Additionally, the copper core provides superior temperature control to evenly heat hair faster, and with the brush’s handcrafted boar bristles, stylists can achieve a frizz free finish in no time! 1907 by Fromm Copper Core Brush, $14.99 - $20.99, Ulta.com
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Subject: Runway Looks for Less with Fromm Beauty To: Broadcast Hi TK, I am reaching out with hopes of connecting on any ‘Get these Runway Looks for Less’ segments you have coming up. From Gucci to Margiela, the Spring runways featured bold headbands, barrettes and bows, and 1907 by Fromm is thrilled incorporate this trend into your everyday warm weather wardrobe this season with their new line of hair accessories for Ulta. With genuine leather headbands, metallic bobbies and bow hair ties, this new collection of elevated essentials features over 26 accessories every girl needs in her beauty arsenal. As you will see outlined below, these pieces are perfect for creating runway inspired looks at home. I’d be happy to provide a full line sheet and help facilitate product samples and details for any upcoming segments. Please let me know if you have a fit, and I look forward to hearing back! All the best, Brianna Trend 1: Bold Headbands Mary Katrantzou | 1907 by Fromm Camel Tote, Genuine Leather Headband, $17.99, Ulta.com
Trend 2: Statement Bobby Pins Marchesa | 1907 by Fromm You Keep Me In Place Matte Metallic Wide Pins, $.6.99, Ulta.com Trend 3: Bows Gucci | 1907 by Fromm Put A Bow On It Bow Hair Ties, $14.99, Ulta.com
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Subject: The Designer Creating Interior Zen To: Short-lead Consumer Residents of hubs like Chicago, New York, and LA know that the stress of city living is unavoidable, but your home shouldn’t contribute to it. Renowned Brazilian Designer, Domingos Tótora is using his talents to create pieces that transform your home into a clam and peaceful space, allowing you to recharge from a hectic day. Tótora’s sustainable, sculptural pieces are inspired by the undulating landscapes, calming waterways, and the curvilinear rock formations of his hometown, Maria da Fé, Brazil. Whether it’s the soft waves and satin finish of the Vereda bench, or the smooth pebbles and crystal clear surface of the Mesa Água, Tótoras work will transport you to a sunny, lazy day on the water. I’m happy to send additional hi-res images upon request and am also able to arrange an interview with Domingos (his first with a US editor) for more information. Let me know if this would be a fit for anything you’re working on. Thanks, Brianna
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PRESS RELEASE Press Contact: Skirt PR | Brianna Stein bstein@skirtpr.com |773.661.0700 Seamless Support After Pregnancy Ingrid & Isabel Introduces Innovative Afterband to Line of Maternity Essentials
SAN FRANCISCO (March XX, 2017) – Ingrid & Isabel, creator of the innovative Bellaband for expecting moms, is thrilled to announce the arrival of its newest maternity must-have, the Afterband. Due on March 22, 2017, the Afterband is thoughtfully crafted to gently shape and support a woman’s belly as it continues to change following pregnancy. Unlike other restrictive and bulky compression bands, Ingrid & Isabel entered this market with a message from the heart: All women should give themselves permission to heal postpartum, free of the pressures to look or feel a certain way. Bringing her confidence and comfort, the Afterband acts as the perfect complement to the brand’s renowned Bellaband, which extends the life of prepregnancy pants for a growing bump. After receiving countless requests from new and expecting mothers, Ingrid & Isabel expands its line of versatile staples for mom-to-be to include a postpartum-specific design that addresses the postnatal recovery period with compassion. “Just as every pregnancy and delivery is unique, so is every woman’s recovery,” says Ingrid Carney, founder and CEO of Ingrid & Isabel. “What’s universal? All of us deserve to recover at our own pace. Ingrid & Isabel created the Afterband for those who desire a bit of shaping or coverage along the way.” Designed by a mom for moms, the Afterband is the only shape wear solution that comfortably and discreetly smooths for a confident postpartum transition. After three years of thoughtful conversations with real moms, Ingrid & Isabel’s Afterband was carefully conceptualized and meticulously developed to be more than just a functional product. It is constructed of a supersoft, stretchy, and seamless knit, ensuring all-day comfort for a new mom during such a sensitive period for her body. Through targeted panels, the compression is directed only where it is needed, primarily focusing on the belly, and alleviates around the rib cage. The flexible, bone-free design lets her engage her core muscles while the double-layer tension discreetly smooths and shapes under clothing. The stay-put strips, free of latex and silicone, keep the band firmly in place, ensuring the piece remains undetected while nursing or throughout playdates and coffee runs. In some cases, the Afterband can be worn directly after giving birth; in other cases, such as cesarean section, a doctor may instruct a mother to wait before using. As each pregnancy and postpartum recovery is different, new mothers should always recover at their own speed and consult a doctor before using the Afterband. Like every Ingrid & Isabel piece, the Afterband is thoughtfully conceptualized to celebrate the journey of motherhood. Ingrid & Isabel carefully considers the needs of new and expecting mothers to effortlessly outfit her each step of the way, emphasizing fit and solutions that combat the styling challenges a pregnancy may bring. A safe and gentle way to reshape and smooth the belly after pregnancy, the Ingrid & Isabel Afterband will be available for purchase for
$38 at www.ingridandisabel.com beginning March 22. About Ingrid & Isabel Founded in 2001 by Ingrid Carney during her first pregnancy with daughter, Isabel, Ingrid & Isabel creates thoughtful and versatile maternity essentials for expecting mothers. As fit experts in the ever-changing pregnant body for over 15 years, Ingrid & Isabel initially introduced the Bellaband and now offers fashionable and functional apparel to support a woman from the moment she discovers her exciting addition through the months following delivery. By listening to real moms, Ingrid & Isabel designs the versatility and comfort they want, along with innovative solutions that they need. The line features fashionable fits, active wear, denim, nursing apparel, and seamless essentials. # # #
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FOR IMMEDIATE RELEASE Sossego Introduces Work of Inventive Brazilian Designer Domingos Tótora to the U.S. New Modern Brazilian Design Showroom Expands Product Offerings Chicago (July XX, 2016) —Sossego, a modern Brazilian furniture design showroom that opened in Chicago’s Merchandise Mart in April, is bringing the work of pioneering Brazilian designer Domingos Tótora to the United States. With the addition of Tótora’s groundbreaking work that will debut at the showroom in October, Sossego adds to its launch offering of furniture by award-winning Brazilian designer Aristeu Pires. “We are thrilled to introduce American audiences to the work of Domingos Tótora,” said Sossego Managing Partner Jonathan Durling. “Not only are his designs striking, they’re also truly innovative and represent an evolution for Sossego.” From rippling waves and intricate patterns to hefty boulders and rope-like strands, recycled cardboard is transformed in the hands of Tótora and his team of artisans. These materials are then used in large-scale sculptural objects, glass-topped coffee tables, benches and vases that pique the viewers’ interest as they add depth and dimension to any room. Sossego’s showroom will carry a curated selection of Tótora’s collection, complementing Pires’ sculptural furniture pieces. “The debut of my collection in the U.S. marks a meaningful career milestone for me, and partnering with a company such as Sossego makes it even more profound,” commented Tótora. “My design vision and commitment to sustainability align perfectly with Sossego’s dedication to spotlighting Brazilian design and culture.” Utilizing a certified sustainable process, Tótora breaks down recycled cardboard into a malleable pulp that serves as the base material for his furniture and sculptural objets d’art. The pieces are molded by hand, dried in the sun, and finished to perfection in this labor-intensive process. By returning the cardboard, which originated as wood, back to a wood-like quality, the material is brought to life once again. Tótora was born and raised in Maria da Fé in the mountainous region of Minas Gerais, Brazil. After studying design in São Paulo, Tótora returned to his hometown and chose recycled cardboard as his medium – a bridge between art and design, as he puts it. His passion for nature serves as inspiration for his work, creating objects in which beauty is inseparable from function, granting artistic value to everyday items.
About Sossego Sossego (translated from Portuguese as a deep, quiet tranquility) brings modern Brazilian design to the U.S. and is the exclusive distributor of award-winning designer Aristeu Pires. The company was formed after a serendipitous meeting in Ann Arbor, Mich., of two native Brazilians: the award-winning furniture designer Aristeu Pires and artist and entrepreneur Jonathan Durling. The two connected over their mutual appreciation for modern design and Brazilian culture. Compelled to bring authentic Brazilian design, its warm and modern aesthetic, and the way of life it represents to North America, Durling established Sossego as the exclusive distributor of Pires’ handcrafted furniture line in the U.S. Sossego’s flagship showroom opened at Chicago’s Merchandise Mart in April 2016. For more information, please visit sossegodesign.com. # # # Media Contacts: Lindsay Siwiec Brianna Stein Jo Chicago Jo Chicago 917.971.7253 952.693.1277 Lindsay@jochicago.com Brianna@jochicago.com